BY: PR Presentation
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BY:
PR Presentation
PR CAMPAIGN RESULTS
Broadcast Coverage National and local TV segments: 96 segmentsTotal Neilsen Audience: 3.4 million viewersPublicity Value of TV coverage: $1.4 million
Print & Online Coverage Number of Articles: 275+Total Impressions: 311 million
Based on total possible reach of publications
Social Media Dozens of major media outlets including Huffington Post, MSNBC, and Health Magazine shared Wellness Week coverage via social media, reaching more than 3.5 million fans
SPOKESPERSON: MARIEL HEMINGWAY
Breaking through to national TV:VH1 Big Morning Buzz
Access Hollywood The Dr. Steve Show
In-depth celebrity interviews:CBS News
Shape.com
Local media:Chicago
Los Angeles
WELLNESS WEEK PLEDGE &WELLNESS BENEFITS
Positioned Wellness Week as a public health initiative versus a deal-based promotion.
Dozens of outlets highlighted the benefits of massage and/or the Pledge.
LOCAL MEDIA COVERAGELocal Media Coverage Ran In 33+
Markets Including:
TRAVEL COVERAGEHigher caliber of getaway spas,
deals, and free events led to richer travel coverage:
ForbesUSA Today
Travel & LeisureMSNBC
National Geographic Traveler
MOVING FORWARD
Questions & CommentsMedia Coverage Highlights Packet
Television Coverage Highlights DVDIn-Depth Post Mortem
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