2012 Presentation of Social Media Bootcamp for HR

• 1. Social Media 101 Workshop Jessica Miller-Merrell, SPHR Carrie Corbin, SPHR, MBA June 24, 20121

2. Your PresentersJessica Miler-Merrell, SPHR @blogging4jobsCarrie Corbin, MBA, SPHR @thealphafemme#socialhr 3. Text to Join the Community#socialhr 4. Workshop Objectives Foundational Understanding of Social Media Tools to Use & Advanced Strategies Best Practices Laws, Union Trends, HR & Corporate Pitfalls5#socialhr 5. Social Media & the Law Group Activity -- How Social Media Involves HR?6#socialhr 6. What does HR do?#socialhr 7. What is Social Media?8#socialhr 8. What is Social Media? Brand Management Tool Candidate Channels & Pools 24/7 Focus Group News & Information Source Conversations#socialhr 9. The Science of Social#socialhr 10. The Case for Social#socialhr 11. Not Just Social but Mobile83% of Millenials sleep with their cell phone.#socialhr 12. Mobile + Social#socialhr 13. Tate, Taint Publishing#socialhr 14. Sweet Social Channels#socialhr 15. Overview of Social Media Tools16#socialhr 16. Leveraging LinkedIn LinkedIn Offers Many Features Including Company Profile Pages Groups Q&A 70% of Recruiters visit LinkedIn First Over 100 Million Business Profiles Linked In Apply Button 17#socialhr 17. More LinkedIn18#socialhr 18. 5 Uses of Facebook for HR19#socialhr 19. #1 Job Distribution#socialhr 20. #2 Engagement#socialhr 21. #3 Sourcing#socialhr 22. #4 Social Share#socialhr 23. ##5 Employment Brand#socialhr 24. Twittertopia There are 340 million tweets per day#socialhr 25. Twitter Explained Tweet RT (retweet)26#socialhr 26. Twitter Explained @ (at reply) # (hash tag)27#socialhr 27. Pinning & Winning#socialhr 28. Pinning Tips Pins searched by keywords Drives website traffic Community 97% female 24-35 yo #socialhr 29. Other Social Sites#socialhr 30. #socialhr 31. Peeling Back the Layers32#socialhr 32. Social Tools#socialhr 33. Social Tools#socialhr 34. Social Tools35#socialhr 35. Social Tools#socialhr 36. Analytics by Google#socialhr 37. Peeling Back Social#socialhr 38. Social Media & the Law Background Checks Social Media & Discrimination Defamation & Liable Social Media & HR Investigations Unions & ULPs Social Media Policy 39#socialhr 39. Social Media & the Law40#socialhr 40. Social Media & the Law 6 Billion Googles ea. Month Potential discrimination liability Disparate & Adverse Impact Unconscious Bias 41#socialhr 41. Social Media & the Law Employment Law Cases Involving Social Media Romano v. Steelcase Inc. EEOC v. Simply Storage Mangt. TEK Systems, Inc. v. Hammerick Maryland State Senate (S.B. 971) in March 2011 42#socialhr 42. Social Media & the Law NLRB v. American Medial Response of Connecticut Facebook Firing Employees right for concerted protected activity extends to Facebook And now. . . NLRB v. Thomas Reuters Corp.43#socialhr 43. Social Media and the Law o Concerted Protected Activity o Shared opinion among 2 or more employees o Conversations around working conditionso NLRB released a social media corporate case summary o http://b4j.co/NLRBsocialmedia44#socialhr 44. Stats About Social Media 7/10 employees have friended their boss or co-worker. 1/3 employees use at least 3 devices for work. 50% of mobile users access blogs, social media via their mobile device.45#socialhr 45. More Resources More HR Resources www.blogging4jobs.com/toolboxhr Top HR Blogs: www.hrblogger.info Download the 3rd NLRB Social Media Brief http://b4j.co/NLRB-sm3#socialhr 46. Orange You Google UsJessica Miller-Merrell www.blogging4jobs.com @Blogging4Jobs (405) 293-2564Carrie Corbin www.about.me/carriecorbin @thealphafemme#socialhr