2012 JULY TDA TODAY

JULY 2012 VOLUME 13, ISSUE 7 AVAILABLE ONLINE AT TDA.ORG

InsideTDA Smiles Foundation TDA Member SpotlightDr Michael Goulding of Fort Worth TDA Member Elected Beaumont Mayor Pro Tem Health Insurance Exchanges Evidence-based Tip of the Month President’s Prose TSBDE Rule Update

July Journal NewsRevascularization of Immature Permanent Incisors After Severe Extrusive Luxation Injury

Health Considerations for Oral Piercing

A Custom-milled Titanium Complete-arch Mandibular Framework and a Maxillary Complete Denture Fabricated in 3 Appointments: A Dental Technique

Around the StateJuly 28Texas Mission of MercyBrady August 3 & 4Dentists Who Care ConferenceSouth Padre Island August 10Texas State Board of Dental Examiners meetingAustin August 10 & 11TDA Board of Directors meetingAustin August 18Texas Mission of MercyLiberty County

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Join us on Facebookgroups.to/texasdental Follow us on Twittertwitter.com/theTDA Get LinkedInlinkedin.com, search “Texas Dental Association”

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JUNE, 2008 VOLUME 9, ISSUE 6 AVAILABLE ONLINE AT TDA.ORG

InsideMedicaid in My Office?Yes, I Think So!Richard M. Smith, DDS

TDA Smiles FoundationTMOM gains ardent advocate

Ask the PresidentIncoming President’s messageHilton Israelson, DDS

Let’s TalkOutgoing President’s messageA. David May, Jr., DDS

2008-2009 TDA Board of Directors

Meet Your TDA StaffTDA’s new Finance Director Dee Dee Delagarza

Congratulations to TDA Component Societies

Streamline Your Insurance ClaimsSpeeding up confirmation of benefits and eligibility

TSBDE Rule UpdateRequirements for dental office radiograph machines

In the NewsTDA members in the news

July Journal NewsTooth Whitening: A Clinical Review

TDA Historical PerspectivesDentists, dental hygienists, and the dental team

The 2007 C.T. Rowland AwardOrthodontic case report

The El Paso Dental Conference

Around the StateAugust 14:TDA Board MeetingAustin, Texas

October 15-19:ADA Annual SessionSan Antonio, Texas

Click & ConnectUpdate Profile tda.org – Membership Info Ask a Colleague tda.org – Features TEXAS Meeting Photostexasmeeting.com/estore

Volunteer for ‘08 ADAtda.org/volunteerada08

Every Member MattersRise’ Lyman, DDS, TDA Future Focus Committee

Membership growth is vital to any thriving organization. The Texas Dental Association (TDA) Board is strongly committed to the Membership goal within the “TDA 2009” strategic plan, which addresses continued growth. I am proud to report that, as evidence of that commitment and for the second year in a row, the TDA received the following ADA awards in 2008:• Greatest Percentage Membership Net Gain: Texas had a net gain of 198 members in the year 2007.• Top Constituent Dental Society with Greatest Percentage of Non-Members to Membership: Represents a conversion of 4.7 percent of non-members into membership at end of year 2007.• Top Constituent Dental Society to Improve Retention Rate Percentage in 2007: Represents a 97 percent Association retention rate, which is an increase of 7 percent from the previous year.• Greatest Percentage of New Dentist Members: Represents a gain of 111 new dentist members (those dentists who are 1-9 years out of school).

Another example of the commitment to the growth of our Association is the TDA Externship Program, which builds student awareness of organized dentistry. This innovative program, created in 2007, offers students the opportunity to gain insight into the different components of organized dentistry including legislative and regulatory affairs, membership, governance, continuing education, and charitable dentistry and to gain a better understanding of their role as future leaders of the dental team. The program is open to dental students from each of the three dental schools in Texas. This year the externship program will take place June 20 – June 27 in Austin at the TDA central office. As an ongoing effort to enhance the value and benefits of the Association, the TDA Council on Membership developed a survey that was sent to all members in 2006. The results clearly showed that members have a high satisfaction rating with benefits such as the TEXAS Meeting, TDA publications, and the ability to participate philanthropically in the TDA Smiles Foundation. A great number of the discounted programs offered to members through the TDA Perks Program also received a high satisfaction rating. In accordance with the strategic plan, the Council on Membership, will survey members again in 2009. Participation from all members and a collaborative effort between the ADA, TDA, and local component societies are the keys to successful membership recruitment and retention. We encourage every member to get involved whether it is by attending local meetings, taking part in Give Kids a Smile! Day activities, volunteering at a Texas Mission of Mercy, or participating in TDA Legislative Day activities in Austin. Each member matters and is essential to the continued growth of our Association and of organized dentistry. This is the seventh and final in a series of articles focused on the TDA’s accomplishments guided by the strategic plan. To view the entire plan, log in at www.tda.org and click on “TDA 2009” under “Current Issues” on the member homepage. For more information, please contact Lyda Creus Molanphy, staff liaison to the Future Focus Committee, at the TDA central office, (512) 443-3675.

MembershipDentists will value membership and participation in the TDA.

Objectives1. Improve perceived value and benefits of membership in TDA. a. Increase members’ knowledge about the impact and benefits of TDA membership. b. Ensure that components are an integral aspect of the membership process. c. Create greater awareness of the availability of the Peer Review, Ethics & Judicial, and Risk Management benefits. d. Actively promote adherence to the Code of Ethics. e. Enhance communication with members and non-members. f. Build student awareness of and interest in organized dentistry and membership in TDA. g. Ensure ongoing contact with students throughout dental school. h. Work closely with dental school faculty. i. Evaluate number of nonmember dentists who attend and participate in TDA activities (TEXAS Meeting, TDA Smiles Foundation programs, etc.).Metrics1. Seventy percent of active licensed dentists in TX will be members of TDA by 2009 (baseline of 68.5% in January 2007); increase

membership retention rate to 97 percent by April 2007 (baseline 96% in 2006). a-d. Increase the number of dentists serving on component peer review and ethics and judicial affairs committees to attain a

participation rate of 2-5 percent relative to the total number of component society members by August 2009.2. Ninety percent of TX dental school graduates actively licensed in TX will be members of TDA five years after graduation (89%

dental student conversion from the graduating class of 2005 in Texas).3. Increase the number of member dentists actively participating in TDA by 1 percent a year (as measured by a variety of means

– participation at TX Meeting, TMOM, TXDDS, FSI programs, DENPAC participations, TDA legislative day) with annual report to TDA Board by the Council on Membership.

4. Establish baseline of nonmember participation at TDA activities (CAS, TDA Smiles Foundation, Membership) 5. Established baseline of members’ understanding of and satisfaction with the benefits of their TDA membership through Member

Benefits and Services Survey (completed Nov 2006), re-evaluate % increase at that time for 2009.6. Sixty-five percent of all full-time faculty will be TDA members by 2009 (2006 baseline = 63%).

Mission: To be The Voice of DenTisTry in Texas

Manpower Advocacy OrganizationalExcellence

Public Image

Development Membership

The TDA will update it’s strategic plan with another statewide retreat in August of 2008.

In 2003, Texas Dental Association members from across the state develop TDA’s first strategic plan, TDA 2009.

Seventy-one representatives attended the TDA Leadership Conference on Saturday, June 16, 2012, in Austin. TDA

President Dr Michael L. Stuart facilitated the 1-day conference, hosted by TDA Financial Services, Inc. (TDA Perks).

The conference combined meetings of the TDA Presidents Presidents-elect Conference, the TDA Council, Committee and Affiliate Training, and the TDA Component Society Presidents Committee. The morning session included presentations from TDA Perks and the TDA Smiles Foundation. Presidents from each component society gave an overview of society activities. Each council and committee also gave brief reports about current and future projects.

DENPAC Chair Dr Phil Nauert reported on the current activities of DENPAC and the necessity for

TDA Holds Leadership Conference

Changes to Texas Medicaid Dental ProgramAs of March 1, 2012, most children and young adults age 20 and younger enrolled in Medicaid and the Children’s Health Insurance Program (CHIP) began receiving their dental services through one of the 3 state selected dental plans: Delta Dental, DentaQuest, and MCNA Dental.

On June 29, 2012, the TDA participated in a successful Dental Implementation Roundtable meeting hosted by the Health and Human Services Commission (HHSC). The meeting showed HHSC’s continued commitment to working with dental stakeholders to address issues that impede efficiency and effectiveness of the Medicaid and CHIP dental programs.

Following the meeting, the TDA suggested 3 priority items for future discussion with HHSC: (1) continued support of the Main Dentist (ie, dental home) defined as the ongoing relationship between the dentist, who is the primary care provider, and the patient or parent (eg, legal guardian) in the instance of a minor child; (2) creating a “Dental Advisory Workgroup” to offer organized dentistry and other stakeholders an opportunity to give valuable clinical input about Medicaid/CHIP dental benefits prior to any final benefit decisions by HHSC; and (3) improving procedural consistency among the dental plans. Although the very nature of commercial administration means that the dental plans have flexibility in developing their own claims processing requirements etc., it is extremely helpful for practicing dentists when as many processes as possible are standardized among the dental plans.

The TDA Committee on Access, Medicaid and CHIP (CAMC) is still designing a Texas Dental Program webpage that may be accessed on the member side of the TDA’s website in August 2012. CAMC intends the webpage to be a “one-stop shop” for Medicaid/CHIP dental information. Let us know the information you would like included on the webpage. Email your feedback to TDA Policy Manager Diane Rhodes at [email protected].

Dr Maria Lopez Howell Helps Launch ADA’s New Consumer Website

American Dental Association (ADA) Spokesperson Dr Maria Lopez Howell of San Antonio participated in a 28-city satellite media tour on June 28, 2012, in Chicago, IL, to help launch the ADA’s new consumer website, mouthhealthy.org. The website is available in English and Spanish and provides timely and credible oral health information on prevention, care, and treatment.

Dr Howell participated in 11 taped and 17 live 2- to 3-minute English and Spanish interviews on the satellite media tour with television stations around the country.

A general dentist since 1983 and ADA consumer

advisor since 1991, Dr Howell hosted for 14 years the ADA Dental Minute, a 1-minute public service announcement available on ada.org. It provides dental history and education for the public. Many of the Dental Minutes were revised for use on mouthhealthy.org and are called Mouth Healthy Moments.

In March 2012, after more than 1 million airings and 467 episodes, the ADA Dental Minute and Dr Howell were honored as the longest running live action public service announcement (PSA) series in the history of public service broadcasting, according to Nielsen Media Research. Dr Howell has appeared in more PSAs than any other performer in the history of public service broadcasting — the crew taped about 40 shows in 2 days each year since 1998, according to the ADA. The Dental Minute has aired in every U.S. market, as well as in Mexico, Panama, and England.

ADA Spokesperson Dr Maria Lopez Howell of San Antonio participates in a 28-city satellite media tour on June 28, 2012, in Chicago, IL, to help launch the ADA’s new consumer website, mouthhealthy.org.

Members of the TDA Committee on the New Dentist attend the 2012 TDA Leadership Conference in June 2012 in Austin: (L-R) Drs Dath Collins of Houston, Summer Ketron, Chair Andrea Janik of Irving, and Larry Dougherty of Helotes.

Senior Director Dr David Woodburn and 18th District President-elect Dr Aaron Brent Hawkins, both of Amarillo, and 18th District President Dr Gregory Todd Kelly of Pampa attend the TDA Leadership Conference in June 2012 in Austin.

Council on Dental Education, Trade & Ancillaries Chair and 5th District President Dr Jacqueline Plemons of Dallas, Vice President and Future Focus Committee Chair Dr Arthur Morchat of Kilgore, and Communications Committee Chair Dr Danette McNew of Dallas attend the TDA Leadership Conference in June 2012 in Austin.

donations, especially as the Association prepares for the 2013 legislative session. Following his presentation, DENPAC Manager Leigh Ann Montague reported more than $7,000 in donations from the conference attendees.

After lunch, TDA Council on Legislative & Regulatory Affairs Chair Dr Richard C. Black moderated a panel discussion on recent and upcoming legislative activity. The panel included TDA Director of Public Affairs Jess Calvert, Policy Manager Diane Rhodes, and Policy Analyst Danielle Taylor. Also in the afternoon, Future Focus Committee Chair Dr Arthur Morchat reviewed the Association’s strategic plan, TDA 2014, and reported on the necessity for input from all councils and committees to ensure its success. TDA President-elect Dr David Duncan conducted a roundtable discussion with the TDA Component Society Presidents Committee.

Perks Partner News

Perks Endorsed Commercial Real Estate Partner Indicates Commitment to Dental Community with New NamePerks’ commercial real estate partner, The Reynolds Company, has a new name: Dental Space Advisors. The commercial real estate brokerage and advisory firm exclusively represents dental professionals in Texas, and has a decade of experience in securing the best

locations and real estate terms for dental professionals. Dental Space Advisors works with you and manages the entire real estate process every step of the way. There is no cost to you, because the entire fee for its service is paid by the building owner. For more information, visit tdaperks.com

Deadline Looms for HB-300 ComplianceMany of you are aware of the quickly-approaching September 1, 2012, effective date for Texas House Bill 300-mandated training for you and your staff. Perks offers a cost-effective and convenient way to meet the requirements through online training. Don’t wait until the last minute to meet this State mandate. Purchase a training module by July 31, and automatically be entered to win $150! For more information, visit http://tinyurl.com/Perks-HB300

Free Symposium: “Creating Your New Successful Office” Are you getting ready to start your own practice? If you live in the Austin and surrounding areas, you won’t want to miss a free-for-TDA-members 1-day symposium that will help guide you through the process. Open to all TDA members, the symposium is limited to the first 60 registrants. Presented by TDA Perks Program in Austin on August 24, 2012, the program will cover topics that are critical to creating a successful office, including: real estate, equipment, practice financing, patient financing, insurance, and online marketing. For more information or to register, please contact Marketing Specialist Josh Epstein at 512-443-3675 or [email protected].

July 2012 / TDA Today / 2

Health Insurance Exchanges This is the fifth in a series of articles to keep you informed about the Health Insurance Exchange (HIX) in Texas. The HIX is an online marketplace tool enabling consumers to shop, compare, and enroll in a health insurance plan. Future articles will focus on helpful reference websites and other information about the HIX.

On June 28, 2012, a divided (5-4) United States Supreme Court (SCOTUS) upheld the majority of the Patient Protection and Affordable Care Act including provisions establishing state health insurance exchanges, minimum health insurance benefit packages including a pediatric oral health benefit, and mandating individuals to either purchase health insurance or pay a penalty.

The SCOTUS ruling makes no changes to the Essential Health Benefit (EHB) package for the individual commercial insurance and small employer insurance group markets. Non-grandfathered health insurance plans in the individual and small group markets, Medicaid benchmark coverage, and the Basic Health Plan must include EHBs beginning in 2014.

Texas must now identify a “benchmark plan” for the individual and small employer markets chosen from one of 4 categories: 1) the largest plan of one of the 3 largest small-group products in the state; 2) one of the 3 largest state employee plans; 3) one of the 3 largest Federal Employee Health Benefit Plans; or 4) the state’s largest non-Medicaid HMO. Furthermore, Texas must select and supplement, if necessary, its commercial EHB benchmark plan by the end of September 2012.

The health benefits offered by the chosen benchmark plan, and supplemented by benefits from other plans if necessary to cover all categories of essential benefits listed in the PPACA, will become the EHB for Texas. All health insurance plans offered in the individual and small group markets must offer equivalent benefits starting in 2014.

The PPACA also authorized individual states to establish a HIX, but mandated that states participate in a federal exchange if they refuse to act. Since Texas delayed planning for an HIX, it now appears likely that Texas will have a Federally Facilitated Exchange in at least 2014, and possibly longer.

Given the limited time — September 2012 — to select an EHB benchmark, the TDA recently joined patient and consumer advocacy groups, health care provider associations, and other health care stakeholders in a letter to legislative and agency officials requesting the immediate creation of a Texas Department of Insurance and Health and Human Services Commission Essential Health Benefits Stakeholder Workgroup.

The TDA continues to closely monitor the EHB and HIX landscape in Texas and will publicize new information as it becomes available. For questions or comments, contact TDA Policy Manager Diane Rhodes at 512-443-3675, [email protected].

Intraoral Orthopedic Appliances for TMJ DisordersA systematic review including a meta-analysis evaluation about the use of orthopedic appliances to reduce pain associated with TMJ disorders was published in the Journal of Orofacial Pain in 2010 (1). Pain reduction of subjects with TMJ disorders involving joint and muscle pain were treated with orthopedic devices and compared with no treatment, placebo control, or other procedures. The conclusion was, “Hard stabilization appliances, when adjusted properly, have good evidence of modest efficacy in the treatment of TMJD pain compared to non-occluding appliances and no treatment. Other types of appliances, including soft stabilization appliances, anterior positioning appliances, and anterior bite appliances, have some RCT evidence of efficacy in reducing TMJD pain. However, the potential for adverse events with these appliances is higher and suggests the need for close monitoring in their use.”

The reader may view the abstract of this paper entering the PMID 20664825 into a pubmed.gov search.

1. Fricton J, Look JO, Wright E, Alencar FG Jr, Chen H, Lang M, Ouyang W, Velly AM. Systematic review and meta-analysis of randomized controlled trials evaluating intraoral orthopedic appliances for temporomandibular disorders. J Orofac Pain. 2010 Summer; 24(3):237-54.

TDA members, visit the Publications site at tda.org for the new online archive of the Evidence-based Practice Tips of the Month. You can find all of the tips published since 2009.

Evidence-Based Practice Tip of the Month

Stephen R. Matteson, DDS, FICD, Editor

happy, healthy smiles...that’s our mission!

2012 Scholarship Recipients Victoria TMOM: A Smashing Success

To be a part of future TMOM events, please visit our website tdasf.org or call 512-448-2441

Victoria hosted its first TMOM on June 22-23. This 23-chair TMOM included more than 50 dentists and hundreds of other dental and community volunteers to help make it a success.

Dr Chuck Rader and Dr Lisa Heinrich-Null chaired this TMOM. They mobilized their community and saw the event through to completion. Local dentists came to help, and dentists came from as far as El Paso and Mt. Pleasant to volunteer. Together, volunteer dentists and hygienists saw 573 patients and provided more than $391,000 worth of charitable care. Thanks to this community’s generosity, hundreds of Victoria residents are now out of pain and have something to smile about.

TDA Smiles Foundation congratulates Kyle King and Bryan Rathke for being the 2012 TDASF (Texas Dental Association Smiles Founda-tion) scholarship recipients. Both Kyle and Bryan are students at The University of Texas Health Science Center at San Antonio Dental School.

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(L-R) Pictured are TDA Past President Dr Preston Coleman, University of Texas Health Science Center at San Antonio Dental School (UTHSCSA) students Kyle King and Bryan Rathke, and UTHSCSA President ad interim Dr Kenneth Kalkwarf. King and Rathke received TDASF scholarships.

July 2012 / TDA Today / 3

Ever vigilant, the leadership and staff of the Texas DentalAssociation continue to seek more effective ways to representthe interests of our members. In fact, every effort of ourAssociation should be about what is best for our membershipand our profession. As president, that is my central thought. Many decisions come my way, and often, the question I ask myself is, “What would I want as a member of the TDA?” Be assured that the TDA officers, Board, councils, and committees arededicated to the best representation of our members. Speaking of members, I want to congratulate 3 of our members who are highlighted in this issue of TDA Today. Dr Alan Coleman was recently elected mayor pro-tem ofBeaumont. What an honor for Dr Coleman! Dr Gayle Glenn was elected president-elect of AAO! Congratulations, Dr Glenn! Also notice the story of one of our TDA vice-presidents, Dr Michael Goulding. Besides being a really good guy, Michael has a really interesting story to tell. This is the first of our TDA Member Spotlights, so expect to read about more of our members in the future. Many of our members give sacrificially to serve in variouscapacities. Dr Phil Nauert serves as both our chair ofDENPAC and the mayor of Bellaire. Way to go, Phil!How do you spend your life outside of the office? Maybeyou volunteer. If you do, please consider lending your skillsto a Texas Mission of Mercy (TMOM). The TDA Smiles Foundation organizes these outstanding events, and the next one is in Brady on July 28. The Dentist’s Creed (author unknown) encourages dentists to “take good trip of the joy of life … and to endeavor to grow as a Dentist and as a man or woman with the passage of time.” What a wonderful way to grow as a dentist as a volunteer at a TMOM. You’ll be gladyou did.

President’sProse

Michael L. Stuart, DDS, TDA President

Dr Michael J. Goulding of Fort Worth says there is one event that changed his life forever: the day he collapsed at the New York City Marathon.

He might be best known throughout the Association as a member of the TDA Board of Directors. In his third year of service, he’s the current vice president of the northwest district. Dr Goulding graduated from the University of Texas Dental Branch in Houston in 1984 and owns a general dentistry practice in Fort Worth. Among the years of experience, fellowships, and memberships in professional societies, there is something else that keeps him busy. He’s an avid runner.

In fact, Dr Goulding participated in the New York City Marathon 2 years ago; however, that race turned out to be one that he did not win, on many levels. As described in a New York Times article titled “At Mile 19, a Runner from Texas Is Resuscitated by Firefighters” on November 9, 2009, firefighters from Engine Company 35 in Harlem used a defibrillator to revive Goulding when he collapsed and stopped breathing. An ambulance took Dr Goulding, then 51 years old, to the hospital, and it was determined that he had sustained a minor heart attack.

Miraculously, and thanks to the chance location of the firefighters that day in 2009 and their diligence in resuscitating Dr Goulding, he is running again. Dr Goulding was invited by the New York City Fire Department (FDNY) to participate in the Stephen Siller Tunnel to Towers Run in September 2011. It benefits families of FDNY who died from the events of 9/11.And, Dr Goulding was able to thank his resuscitators in person.

“I had dinner with one of my rescuers and we had a long, nice chat about life,” Dr Goulding says. “I found it strange that she was so thankful to me that I returned. I explained that the run was the least I could do as I am still so grateful.”

Dr Michael Goulding of Fort Worth is pictured with 2 New York City Fire Department (FDNY) members after exiting the Brooklyn Battery Tunnel at the Stephen Siller Tunnel to Towers Run in New York City, NY, in September 2011. Both sides of the street were lined with members of the FDNY and the New York Police Department holding banners of their fallen colleagues. Dr Goulding was invited to run the race after suffering from a heart attack at the New York City Marathon in 2009. He was resuscitated by 2 FDNY members.

TDA Member Elected Beaumont Mayor Pro TemThe Beaumont City Council voted unanimously to elect Alan B. Coleman,

DDS, FAGD, as mayor pro tem on July 3, 2012. Beaumont is the 24th largest city in Texas with a population of 118,296.

Dr Coleman has practiced general dentistry in Beaumont for 29 years and joined TDA in 1983.

Besides his involvement with city governance, Dr Coleman founded Southeast Texas Hands For God Ministry. This 501(c)(3) non-profit ministry has traveled within the U.S. and abroad to provide free dental care to those in need. Dr Coleman has served on numerous charitable boards. Last year, he and his wife were honored as the “Family of the Year” by Family Services of Southeast Texas, and he is a recipient of the Jefferson Award from the American Institute for Public Service.

“I passed Mile 18. Then Mile 19. I was tired but didn’t feel any pain. I saw the water stop and a group of firefighters. The next thing I remember is waking up in an ambulance.”

Dr Michael J. Goulding, Fort Worth

TDA Member Elected AAO President-electGayle Glenn, DDS, MSD, a Dallas orthodontist, was elected the 2012-13 president-elect of the American Association of Orthodontists (AAO) at its 112th annual session in Honolulu, HI, in May 2012. AAO is the oldest and largest dental specialty organization in the world.

She is an experienced leader in organized dentistry and orthodontics. She is a past president of the Southwestern Society of Orthodontists and the Texas Association of Orthodontists (TAO). Dr Glenn has also served on the TDA Council on Membership.

Dr Glenn is a member of the American Dental Association, the TDA, the Dallas County Dental Society, the TAO, the Greater Dallas Association of Orthodontists, the Texas Orthodontic Study Club, and the American Association of Women Dentists.

Dr Glenn earned her DDS at the University of Texas Health Science Center at San Antonio Dental School and her MSD at Baylor College of Dentistry in Dallas. She is a diplomate of the American Board of Orthodontics and a fellow of both the American College of Dentists and the International College of Dentists.

TDA Member Spotlight

This recurring section highlights the lives of TDA members outside of the office. If you have an interesting story about yourself, if you are working on a project that your peers might find interesting, or if you have a hobby that keeps you busy, please contact TDA Managing Editor Nicole Scott, [email protected], 512-443-3675.

In the News

JULY 2012 VOLUME 13, ISSUE 7 AVAILABLE ONLINE AT TDA.ORG

EDITORIAL STAFFStephen R. Matteson, DDS, Editor

Nicole Scott, Managing EditorLauren Oakley, Publications Coordinator

Barbara Donovan, Art DirectorPaul H. Schlesinger, Consultant

BOARD OF DIRECTORS

Michael L. Stuart, DDS, PresidentDavid A. Duncan, DDS, President-elect

J. Preston Coleman, DDS, Immediate Past PresidentVice Presidents

Arthur C. Morchat, DDS, NortheastRita M. Cammarata, DDS, Southeast

T. Beth Vance, DDS, SouthwestMichael J. Goulding, DDS, Northwest

Senior DirectorsJean E. Bainbridge, DDS, NortheastGregory K. Oelfke, DDS, Southeast

Yvonne E. Maldonado, DDS, SouthwestDavid C. Woodburn, DDS, Northwest

DirectorsJerry J. Hopson, DDS, Northeast

William S. Nantz, DDS, SoutheastJoshua A. Austin, DDS, Southwest

Steven J. Hill, DDS, Northwest

Ron Collins, DDS, Secretary-TreasurerJohn W. Baucum, III DDS, Speaker of the House

David H. McCarley, DDS, ParliamentarianStephen R. Matteson, DDS, EditorMary Kay Linn, Executive DirectorWilliam H. Bingham, Legal Counsel

TDA Today (USPS 022-007) is published monthly except for December by the Texas Dental As-sociation, 1946 S IH-35 Ste 400, Austin, Texas 78704-3698, 512-443-3675. Periodicals Postage Paid at Austin, Texas and at additional mailing offices. POSTMASTER: Send address changes to TDA TODAY, 1946 S IH-35 Ste 400, Austin, TX 78704-3698.Annual subscriptions: Texas Dental Association (TDA) members, $5. In-state American Dental As-sociation (ADA) affiliated, $15 + tax. Out-of-state ADA affiliated, $15. In-state non-ADA affiliated, $30 + tax. Out-of-state non-ADA affiliated, $30.Single issue price: TDA members $1. In-state ADA affiliated, $3 + tax. Out-of-state ADA affiliated, $3. In-state non-ADA affiliated, $6 + tax. Out-of-state non-ADA affiliated, $6.Contributions: Manuscripts and news items of interest to the membership of the Association are solicited. Manuscripts should be typewritten, double spaced, and the original copy should be submitted. Please refer to Instructions for Contributors in the annual September Directory of the Texas Dental Journal for more information. The Information for Contributors is available at tda.org. All statements of opinion and of supposed facts are published on authority of the writer under whose name they appear and are not to be regarded as the views of the Texas Dental Associa-tion, unless such statements have been adopted by the Association. Articles are accepted with the understanding that they have not been published previously. Authors must disclose any financial or other interests they may have in products or services described in their articles. Advertisements: Publication of advertisements in this publication does not constitute a guarantee or endorsement by the Association of the quality of value of such product or of the claims made of it by its manufacturer.

Member Publication

TSBDE Rule UpdateThis recurring section is designed to help TDA members keep up with important Texas State Board of Dental Examiners (TSBDE) rules, other regulations, and state law affecting their practices.

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Texas State Board of Dental Examiners Considers Rule Changes

The Texas State Board of Dental Examiners (TSBDE) recently published proposed changes to the Business Promotion Rules (§§108.50 - 108.61) in the May 18, 2012, issue of the Texas Register. The TDA has been closely involved in the rule making process since its inception.

The TDA, along with numerous stakeholders, commented on the proposed rule changes resulting in a July 13, 2012, meeting of the TSBDE’s Advertising Ad-Hoc Committee to discuss stakeholder comments. Dr Rudolfo G. Ramos Jr chairs the committee. Members include Dr William R. Birdwell, Dr D. Bradley Dean, Dr Tamela L. Gough, and Mr Arthur Troilo III.

The proposed rules are modeled in part on the American Association of Dental Board’s (AADB) Guidelines on Advertising. In addition to the generally accepted guidelines promulgated by the AADB, the rules address the communication of specialty practices and dental credentials to the public, the inclusion of professional awards and honors in advertisements, and the requirements of website publications.

Based on stakeholder comments, the Advertising Ad-Hoc Committee made revisions to the proposed rules that will be presented for approval during the TSBDE’s August 10, 2012, board meeting. Once approved by the TSBDE and published for adoption in the Texas Register, future issues of the “TSBDE Rule Update” will be devoted to a section by- -section analysis of the new rules as they will significantly impact dental advertising and business promotion in Texas.

For more information, please contact TDA Policy Manager Ms Diane Rhodes at 512-443-3675, [email protected].

Based on stakeholder comments, the Advertising Ad-Hoc Committee made revisions to the proposed rules that will be presented for approval during the TSBDE’s August board meeting.