2012 Housing Market Forecast (U.S.A.) (800) 611-3060 www.NoradaRealEstate.com Your Premier Source for Turnkey Cash Flow Investment Property SPECIAL REPORT Appreciation Edition Fourth Quarter – 2011
2012 Housing Market Forecast (U.S.A.)
(800) 611-3060
www.NoradaRealEstate.com
Your Premier Source for Turnkey Cash Flow Investment Property
SPECIAL REPORT
Appreciation Edition
Fourth Quarter – 2011
www.NoradaRealEstate.com Page 2
Top 10 Real Estate Markets in the United States
The question most real estate investors ask is, “Where do I invest now?”
As always, there are local housing markets around the country where homes are affordable, the
underlying economy is strong, and appreciation is imminent. These are the markets you should
consider for your next long‐term real estate investment.
Norada Real Estate Investments tracks the economic conditions and real estate trends of nearly
400 markets across the country. Because of the dynamic nature of real estate market
conditions, we continually monitor and rank the top markets to make it easier for you, as an
investor, to concentrate on the areas that will give you the greatest opportunity for success.
While you might be inclined to look for bargains in areas that have seen the largest price
corrections in the past, watch out – there is no guarantee that home prices in areas of high
speculation will ever rebound to boom levels.
The following is a list of the top 10 metropolitan areas for real estate investing based on
forecasts for price appreciation and future job growth. These areas are ideal for real estate
investors seeking growth markets with strong appreciation potential.
You will also find a complete list of the 100 largest metropolitan areas on page 15. Continued success, Marco Santarelli Broker/Owner Norada Real Estate Investments
www.NoradaRealEstate.com Page 3
About Metropolitan Statistical Areas and This Report
This report focuses primarily on Metropolitan Statistical Areas (MSA), the geographic building blocks of
America’s economy and society. Why metropolitan areas? Unlike individual cities and towns, or large
political units like states, these are the places within which most people live their daily lives. Most
Americans (84 percent) live in metropolitan areas. Most workers (58 percent) commute to jobs within
their metropolitan area, but in a city or town different from the one in which they live. Most
metropolitan residents who move (79 percent) choose another location in the same metro area. We do
our shopping in different parts of metropolitan areas, get our media from metro‐wide newspapers and
television stations, and root for sports teams and visit cultural institutions that service whole regions.
We share natural resources and infrastructure—air, water, roads, airports—at the metropolitan scale.
Related businesses cluster and share innovations and labor force expertise within metro areas. In short,
metropolitan areas represent the critical geographic lens through which to understand a changing
housing market trend.
Metropolitan areas as a statistical concept join cities and their suburbs together to represent local and
regional markets. In the United States, Metropolitan Statistical Areas are defined by the U.S. Office of
Management and Budget (OMB) based on data gathered by the Census Bureau. The OMB locates these
areas around a densely populated core, typically a city, of at least 50,000 people. Counties that have
strong commuting ties to the core are then included in the definition of the metropolitan area. The
OMB currently identifies 366 metropolitan areas nationwide, with populations ranging from 55,000
(Carson City, NV) to 19 million (New York–Northern New Jersey–Long Island, NY‐NJ‐PA).
Within this group of metropolitan areas, this report concentrates the bulk of its attention on the 100
largest, which in 2008 coincided almost exactly with those metro areas having populations of at least
500,000. While there is nothing especially magical about the half million‐person threshold, these
metropolitan areas are fairly recognizable places to most Americans. Moreover, nearly all of their
largest cities have populations of at least 100,000. Even more remarkably, these large metro areas
continue to slowly but steadily increase their share of the nation’s population. At the turn of the 20th
century, 44 percent of Americans lived in the counties that today make up the 100 largest metro areas.
By 2000 that share had risen to 65 percent, and by 2009 reached 66 percent.
Figures within this report are based on single‐family residential properties, and future job growth
percentages are 10‐year projections unless otherwise noted.
Forecasts are created by over one dozen economists and real estate professionals providing data for the
economic forecast model. Data sources include but are not limited to the following: U.S. Census Bureau,
Bureau of Labor Statistics, Consumer Price Index, Federal Housing Finance Agency (FHFA), Uniform
Crime Reports, Federal Bureau of Investigation, Consumer Expenditure Survey Index, Moody’s
Economy.com, The Brookings Institution, National Association of Realtors, State Association of Realtors,
National Association of Home Builders, and the Expert Metropolitan Board.
www.NoradaRealEstate.com Page 4
1. McAllen‐Edinburg‐Mission, Texas
Population: 758,247 Median Sales Price: (Jul '11 ‐ Sep '11) $80,072
Change: (Year‐over‐Year) ‐ 77.9%
Cost of Living Index: (US avg. = 100) 75
Peak House Price: 2006 Q4
Unemployment Rate: (Sept. 2011) 11.9% Change: (Peak to 2011 Q2) ‐ 14.7%
Recent Job Growth: (Sept. 2011) 2.11%
Future Job Growth: (10 year) 32.3% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 14.7%
Peak Employment: 2008 Q3
Change: (Peak to 2011 Q2) 1.5% REOs per 1,000 Properties: 1.35
Change: (Mar ‘11 ‐ Jun ‘11) 4.4%
Trough Employment: 2009 Q2
Change: (Trough to 2011 Q2) 2.6% Appreciation Forecast: (3 Year) 23.2%Change: (Peak to Trough) ‐ 1.1% Appreciation Forecast: (5 Year) 37.9%
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2. Colorado Springs, Colorado
Population: 634,255 Median Sales Price: (Jul '11 ‐ Sep '11) $179,600
Change: (Year‐over‐Year) ‐ 7.4%
Cost of Living Index: (US avg. = 100) 100
Peak House Price: 2007 Q1
Unemployment Rate: (Sept. 2011) 10.1% Change: (Peak to 2011 Q2) ‐ 21.4%
Recent Job Growth: (Sept. 2011) ‐ 1.73%
Future Job Growth: (10 year) 26.44% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 21.4%
Peak Employment: 2007 Q4
Change: (Peak to 2011 Q2) ‐ 3.9% REOs per 1,000 Properties: 4.34
Change: (Mar ‘11 ‐ Jun ‘11) 11.8%
Trough Employment: 2011 Q2
Change: (Trough to 2011 Q2) 2.6% Appreciation Forecast: (3 Year) 17.1%Change: (Peak to Trough) ‐ 1.1% Appreciation Forecast: (5 Year) 27.3%
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3. North Port‐Bradenton‐Sarasota, Florida
Population: 710,060 Median Sales Price: (Jul '11 ‐ Sep '11) $95,003
Change: (Year‐over‐Year) 11.8%
Cost of Living Index: (US avg. = 100) 100
Peak House Price: 2006 Q1
Unemployment Rate: (Sept. 2011) 10.8% Change: (Peak to 2011 Q2) ‐ 55.4%
Recent Job Growth: (Sept. 2011) ‐ 0.6%
Future Job Growth: (10 year) 28.0% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 55.4%
Peak Employment: 2006 Q3
Change: (Peak to 2011 Q2) ‐ 15.3% REOs per 1,000 Properties: 3.97
Change: (Mar ‘11 ‐ Jun ‘11) ‐ 62.2%
Trough Employment: 2010 Q1
Change: (Trough to 2011 Q2) 0.1% Appreciation Forecast: (3 Year) 16.2%Change: (Peak to Trough) ‐ 15.4% Appreciation Forecast: (5 Year) 26.7%
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4. Las Vegas‐Paradise, Nevada
Population: 1,908,259 Median Sales Price: (Jul '11 ‐ Sep '11) $114,000
Change: (Year‐over‐Year) ‐ 13.3%
Cost of Living Index: (US avg. = 100) 110
Peak House Price: 2006 Q4
Unemployment Rate: (Sept. 2011) 13.3% Change: (Peak to 2011 Q2) ‐ 64.5%
Recent Job Growth: (Sept. 2011) ‐ 2.4%
Future Job Growth: (10 year) 21.9% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 64.5%
Peak Employment: 2007 Q2
Change: (Peak to 2011 Q2) ‐ 13.4% REOs per 1,000 Properties: 14.2
Change: (Mar ‘11 ‐ Jun ‘11) 9.3%
Trough Employment: 2010 Q4
Change: (Trough to 2011 Q2) 0.9% Appreciation Forecast: (3 Year) 15.8%Change: (Peak to Trough) ‐ 14.1% Appreciation Forecast: (5 Year) 27.7%
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5. Denver‐Aurora, Colorado
Population: 2,593,813 Median Sales Price: (Jul '11 ‐ Sep '11) $197,000
Change: (Year‐over‐Year) 1.0%
Cost of Living Index: (US avg. = 100) 114
Peak House Price: 2005 Q1
Unemployment Rate: (Sept. 2011) 9.3% Change: (Peak to 2011 Q2) ‐ 20.2%
Recent Job Growth: (Sept. 2011) ‐ 0.7%
Future Job Growth: (10 year) 29.3% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 20.2%
Peak Employment: 2008 Q2
Change: (Peak to 2011 Q2) ‐ 4.8% REOs per 1,000 Properties: 5.36
Change: (Mar ‘11 ‐ Jun ‘11) 12.7%
Trough Employment: 2010 Q1
Change: (Trough to 2011 Q2) 0.9% Appreciation Forecast: (3 Year) 15.0%Change: (Peak to Trough) ‐ 5.7% Appreciation Forecast: (5 Year) 24.4%
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6. Hartford‐West Hartford‐East Hartford, Connecticut
Population: 1,193,720 Median Sales Price: (Jul '11 ‐ Sep '11) $148,000
Change: (Year‐over‐Year) 23.3%
Cost of Living Index: (US avg. = 100) 123
Peak House Price: 2007 Q1
Unemployment Rate: (Sept. 2011) 9.3% Change: (Peak to 2011 Q2) ‐ 21.4%
Recent Job Growth: (Sept. 2011) 0.02%
Future Job Growth: (10 year) 30.7% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 21.4%
Peak Employment: 2008 Q1
Change: (Peak to 2011 Q2) ‐ 1.0% REOs per 1,000 Properties: 1.03
Change: (Mar ‘11 ‐ Jun ‘11) ‐ 50.5%
Trough Employment: 2010 Q1
Change: (Trough to 2011 Q2) 1.9% Appreciation Forecast: (3 Year) 15.0%Change: (Peak to Trough) ‐ 2.8% Appreciation Forecast: (5 Year) 22.7%
www.NoradaRealEstate.com Page 10
7. Springfield, Massachusetts
Population: 686,143 Median Sales Price: (Jul '11 ‐ Sep '11) $100,000
Change: (Year‐over‐Year) 0.5%
Cost of Living Index: (US avg. = 100) 111
Peak House Price: 2006 Q4
Unemployment Rate: (Sept. 2011) 9.4% Change: (Peak to 2011 Q2) ‐ 20.5%
Recent Job Growth: (Sept. 2011) 0.07%
Future Job Growth: (10 year) 30.7% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 20.5%
Peak Employment: 2008 Q1
Change: (Peak to 2011 Q2) ‐ 0.8% REOs per 1,000 Properties: 1.93
Change: (Mar ‘11 ‐ Jun ‘11) ‐ 1.6%
Trough Employment: 2009 Q4
Change: (Trough to 2011 Q2) 2.9% Appreciation Forecast: (3 Year) 15.0%Change: (Peak to Trough) ‐ 3.5% Appreciation Forecast: (5 Year) 22.7%
www.NoradaRealEstate.com Page 11
8. Phoenix‐Mesa‐Glendale, Arizona
Population: 4,447,403 Median Sales Price: (Jul '11 ‐ Sep '11) $86,818
Change: (Year‐over‐Year) ‐15.6%
Cost of Living Index: (US avg. = 100) 105
Peak House Price: 2006 Q4
Unemployment Rate: (Sept. 2011) 8.7% Change: (Peak to 2011 Q2) ‐ 56.5%
Recent Job Growth: (Sept. 2011) 0.4%
Future Job Growth: (10 year) 32.1% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 56.5%
Peak Employment: 2007 Q3
Change: (Peak to 2011 Q2) ‐ 11.3% REOs per 1,000 Properties: 11.77
Change: (Mar ‘11 ‐ Jun ‘11) ‐ 8.0%
Trough Employment: 2010 Q3
Change: (Trough to 2011 Q2) 1.3% Appreciation Forecast: (3 Year) 14.8%Change: (Peak to Trough) ‐ 12.5% Appreciation Forecast: (5 Year) 25.9%
www.NoradaRealEstate.com Page 12
9. Sacramento‐‐Arden‐Arcade‐‐Roseville, California
Population: 2,172,454 Median Sales Price: (Jul '11 ‐ Sep '11) $125,500
Change: (Year‐over‐Year) ‐ 13.4%
Cost of Living Index: (US avg. = 100) 122
Peak House Price: 2005 Q4
Unemployment Rate: (Sept. 2011) 12.7% Change: (Peak to 2011 Q2) ‐ 53.4%
Recent Job Growth: (Sept. 2011) ‐ 3.1%
Future Job Growth: (10 year) 21.2% Trough House Price: 2011 Q2
Change: (Peak to Trough) ‐ 53.4%
Peak Employment: 2007 Q3
Change: (Peak to 2011 Q2) ‐ 11.2% REOs per 1,000 Properties: 7.53
Change: (Mar ‘11 ‐ Jun ‘11) ‐ 8.5%
Trough Employment: 2011 Q1
Change: (Trough to 2011 Q2) 0.3% Appreciation Forecast: (3 Year) 14.8%Change: (Peak to Trough) ‐ 11.5% Appreciation Forecast: (5 Year) 23.7%
www.NoradaRealEstate.com Page 13
10. Oxnard‐Thousand Oaks‐Ventura, California
Population: 818,062 Median Sales Price: (Jul '11 ‐ Sep '11) $275,400
Change: (Year‐over‐Year) ‐ 6.8%
Cost of Living Index: (US avg. = 100) 150
Peak House Price: 2006 Q1
Unemployment Rate: (Sept. 2011) 10.4% Change: (Peak to 2011 Q2) ‐ 43.9%
Recent Job Growth: (Sept. 2011) ‐ 1.6%
Future Job Growth: (10 year) 26.4% Trough House Price: 2011 Q2
Change: (Peak to Trough) %
Peak Employment: 2007 Q3
Change: (Peak to 2011 Q2) ‐ 7.1% REOs per 1,000 Properties: 4.47
Change: (Mar ‘11 ‐ Jun ‘11) 4.7%
Trough Employment: 2009 Q3
Change: (Trough to 2011 Q2) 1.2% Appreciation Forecast: (3 Year) 14.6%Change: (Peak to Trough) ‐ 8.1% Appreciation Forecast: (5 Year) 21.7%
www.NoradaRealEstate.com Page 14
Change in Housing Prices in the Largest 100 Metropolitan Areas
The map below displays the change in the Federal Housing Finance Administration’s House Price Index,
which measures the price of single‐family properties whose mortgages have been purchased or
securitized by Fannie Mae or Freddie Mac, from the peak quarter to the second quarter of 2011, for the
100 largest metro areas.
www.NoradaRealEstate.com Page 15
Top 100 Metropolitan Markets
Metropolitan Area (MSA) 3 Year Forecast
5 Year Forecast
Peak Quarter, House Price
Percent Change, Peak to 2011 Q2
Trough Quarter, House Price
Percent Change, Peak to Trough
McAllen‐Edinburg‐Mission, TX 23.2% 37.9% 2006 Q4 ‐14.7% 2011 Q2 ‐14.7%
Colorado Springs, CO 17.1% 27.3% 2007 Q1 ‐21.4% 2011 Q2 ‐21.4%
North Port‐Bradenton‐Sarasota, FL 16.2% 26.7% 2006 Q1 ‐55.4% 2011 Q2 ‐55.4%
Las Vegas‐Paradise, NV 15.8% 27.7% 2006 Q4 ‐64.5% 2011 Q2 ‐64.5%
Denver‐Aurora, CO 15.0% 24.4% 2005 Q1 ‐20.2% 2011 Q2 ‐20.2%
Hartford‐West Hartford‐East Hartford, CT 15.0% 22.7% 2007 Q1 ‐21.4% 2011 Q2 ‐21.4%
Springfield, MA 15.0% 22.7% 2006 Q4 ‐20.5% 2011 Q2 ‐20.5%
Phoenix‐Mesa‐Glendale, AZ 14.8% 25.9% 2006 Q4 ‐56.5% 2011 Q2 ‐56.5%
Sacramento‐‐Arden‐Arcade‐‐Roseville, CA 14.8% 23.7% 2005 Q4 ‐53.4% 2011 Q2 ‐53.4%
Oxnard‐Thousand Oaks‐Ventura, CA 14.6% 21.7% 2006 Q1 ‐43.9% 2011 Q2 ‐43.9%
Poughkeepsie‐Newburgh‐Middletown, NY 13.8% 21.2% 2006 Q4 ‐30.8% 2011 Q2 ‐30.8%
Jackson, MS 13.7% 22.1% 2007 Q1 ‐14.5% 2011 Q2 ‐14.5%
Tucson, AZ 13.6% 23.7% 2006 Q4 ‐42.9% 2011 Q2 ‐42.9%
Cleveland‐Elyria‐Mentor, OH 13.6% 22.2% 2005 Q1 ‐28.6% 2011 Q2 ‐28.6%
Modesto, CA 13.6% 20.1% 2006 Q1 ‐65.0% 2011 Q2 ‐65.0%
Toledo, OH 13.3% 21.6% 2005 Q1 ‐28.9% 2011 Q2 ‐28.9%
Youngstown‐Warren‐Boardman, OH‐PA 13.3% 21.6% 2005 Q1 ‐22.3% 2011 Q2 ‐22.3%
Ogden‐Clearfield, UT 13.2% 21.6% 2007 Q4 ‐23.6% 2011 Q2 ‐23.6%
Albuquerque, NM 13.2% 21.3% 2007 Q1 ‐23.6% 2011 Q2 ‐23.6%
Worcester, MA 13.0% 20.4% 2006 Q1 ‐30.5% 2011 Q2 ‐30.5%
Columbia, SC 12.7% 21.4% 2009 Q1 ‐16.2% 2011 Q2 ‐16.2%
Greenville‐Mauldin‐Easley, SC 12.2% 20.4% 2009 Q1 ‐13.0% 2011 Q2 ‐13.0%
Tulsa, OK 12.0% 19.9% 2009 Q1 ‐10.9% 2011 Q2 ‐10.9%
Indianapolis‐Carmel, IN 11.9% 19.7% 2005 Q1 ‐18.0% 2011 Q2 ‐18.0%
Pittsburgh, PA 11.9% 19.7% 2009 Q1 ‐8.6% 2011 Q2 ‐8.6%
Stockton, CA 11.8% 18.4% 2006 Q1 ‐63.9% 2011 Q2 ‐63.9%
Wichita, KS 11.7% 19.8% 2009 Q1 ‐11.1% 2011 Q2 ‐11.1%
El Paso, TX 11.6% 19.6% 2007 Q3 ‐13.6% 2011 Q2 ‐13.6%
Dallas‐Fort Worth‐Arlington, TX 11.5% 19.6% 2009 Q1 ‐13.5% 2011 Q2 ‐13.5%
Boston‐Cambridge‐Quincy, MA‐NH 11.5% 18.7% 2005 Q2 ‐26.0% 2011 Q2 ‐26.0%
Provo‐Orem, UT 11.4% 19.4% 2007 Q3 ‐31.7% 2011 Q2 ‐31.7%
Augusta‐Richmond County, GA‐SC 11.2% 18.8% 2009 Q1 ‐18.6% 2011 Q2 ‐18.6%
San Francisco‐Oakland‐Fremont, CA 11.1% 19.5% 2006 Q1 ‐38.6% 2011 Q2 ‐38.6%
Portland‐South Portland‐Biddeford, ME 11.1% 19.1% 2006 Q1 ‐22.0% 2011 Q2 ‐22.0%
Birmingham‐Hoover, AL 11.0% 18.3% 2006 Q4 ‐19.3% 2011 Q2 ‐19.3%
Riverside‐San Bernardino‐Ontario, CA 11.0% 18.3% 2006 Q4 ‐54.6% 2011 Q2 ‐54.6%
Buffalo‐Niagara Falls, NY 11.0% 18.0% 2009 Q1 ‐7.9% 2011 Q2 ‐7.9%
Fresno, CA 10.8% 17.6% 2006 Q4 ‐53.2% 2011 Q2 ‐53.2%
Des Moines‐West Des Moines, IA 10.7% 18.2% 2006 Q4 ‐16.2% 2011 Q2 ‐16.2%
Chattanooga, TN‐GA 10.7% 17.8% 2007 Q1 ‐15.9% 2011 Q2 ‐15.9%
Scranton‐‐Wilkes‐Barre, PA 10.7% 17.1% 2009 Q1 ‐14.6% 2011 Q2 ‐14.6%
Austin‐Round Rock, TX 10.6% 18.5% 2009 Q1 ‐12.0% 2011 Q2 ‐12.0%
Albany‐Schenectady‐Troy, NY 10.5% 18.0% 2007 Q1 ‐13.1% 2011 Q2 ‐13.1%
Louisville‐Jefferson County, KY‐IN 10.5% 17.7% 2007 Q1 ‐14.0% 2011 Q2 ‐14.0%
Allentown‐Bethlehem‐Easton, PA‐NJ 10.5% 17.3% 2006 Q4 ‐25.1% 2011 Q2 ‐25.1%
Houston‐Sugar Land‐Baytown, TX 10.4% 17.9% 2009 Q1 ‐12.8% 2011 Q2 ‐12.8%
Dayton, OH 10.4% 17.4% 2005 Q1 ‐23.3% 2011 Q2 ‐23.3%
Boise City‐Nampa, ID 10.3% 18.8% 2006 Q4 ‐46.6% 2011 Q2 ‐46.6%
www.NoradaRealEstate.com Page 16
Rochester, NY 10.2% 16.8% 2005 Q3 ‐10.2% 2011 Q2 ‐10.2%
Syracuse, NY 10.1% 16.9% 2009 Q1 ‐9.9% 2011 Q2 ‐9.9%
Salt Lake City, UT 9.9% 17.9% 2007 Q3 ‐27.8% 2011 Q2 ‐27.8%
Lakeland‐Winter Haven, FL 9.9% 16.5% 2006 Q4 ‐50.0% 2011 Q2 ‐50.0%
Memphis, TN‐MS‐AR 9.9% 16.3% 2006 Q4 ‐22.7% 2011 Q2 ‐22.7%
Little Rock‐North Little Rock‐Conway, AR 9.8% 16.7% 2006 Q4 ‐12.1% 2011 Q2 ‐12.1%
New Orleans‐Metairie‐Kenner, LA 9.8% 16.1% 2007 Q1 ‐19.5% 2011 Q2 ‐19.5%
Atlanta‐Sandy Springs‐Marietta, GA 9.7% 16.1% 2006 Q4 ‐30.1% 2011 Q2 ‐30.1%
Cincinnati‐Middletown, OH‐KY‐IN 9.7% 16.1% 2005 Q1 ‐20.6% 2011 Q2 ‐20.6%
Cape Coral‐Fort Myers, FL 9.6% 17.7% 2006 Q1 ‐59.5% 2011 Q2 ‐59.5%
Omaha‐Council Bluffs, NE‐IA 9.6% 16.2% 2005 Q1 ‐16.3% 2011 Q2 ‐16.3%
Seattle‐Tacoma‐Bellevue, WA 9.5% 17.7% 2007 Q1 ‐31.9% 2011 Q2 ‐31.9%
Nashville‐Davidson‐‐Murfreesboro‐‐Franklin, TN 9.5% 16.2% 2007 Q1 ‐15.6% 2011 Q2 ‐15.6%
Bakersfield, CA 9.2% 15.2% 2006 Q4 ‐56.8% 2011 Q2 ‐56.8%
Baton Rouge, LA 9.1% 15.7% 2009 Q1 ‐10.3% 2011 Q2 ‐10.3%
Providence‐New Bedford‐Fall River, RI‐MA 9.1% 15.3% 2006 Q1 ‐32.6% 2011 Q2 ‐32.6%
Baltimore‐Towson, MD 9.0% 17.4% 2006 Q4 ‐29.8% 2011 Q2 ‐29.8%
Palm Bay‐Melbourne‐Titusville, FL 9.0% 15.3% 2006 Q1 ‐55.3% 2011 Q2 ‐55.3%
Columbus, OH 9.0% 14.6% 2005 Q1 ‐21.1% 2011 Q2 ‐21.1%
St. Louis, MO‐IL 8.8% 15.4% 2006 Q4 ‐20.4% 2011 Q2 ‐20.4%
Kansas City, MO‐KS 8.8% 15.3% 2006 Q4 ‐20.7% 2011 Q2 ‐20.7%
San Antonio, TX 8.7% 15.2% 2009 Q1 ‐11.2% 2011 Q2 ‐11.2%
New Haven‐Milford, CT 8.5% 15.4% 2006 Q4 ‐27.5% 2011 Q2 ‐27.5%
Oklahoma City, OK 8.4% 14.6% 2009 Q1 ‐10.6% 2011 Q2 ‐10.6%
Harrisburg‐Carlisle, PA 8.4% 14.0% 2007 Q1 ‐12.4% 2011 Q2 ‐12.4%
Detroit‐Warren‐Livonia, MI 8.0% 12.8% 2005 Q1 ‐46.8% 2011 Q2 ‐46.8%
Charleston‐North Charleston‐Summerville, SC 7.8% 13.9% 2007 Q1 ‐27.5% 2011 Q2 ‐27.5%
Akron, OH 7.8% 13.4% 2005 Q1 ‐25.2% 2011 Q2 ‐25.2%
New York‐North New Jersey‐Long Island, NY‐NJ 7.7% 14.8% 2006 Q4 ‐26.2% 2011 Q2 ‐26.2%
San Diego‐Carlsbad‐San Marcos, CA 7.5% 13.8% 2006 Q1 ‐42.5% 2011 Q2 ‐42.5%
Greensboro‐High Point, NC 7.5% 13.2% 2006 Q4 ‐16.0% 2011 Q2 ‐16.0%
Washington‐Arlington‐Alexandria, DC‐VA‐MD‐WV 7.3% 15.4% 2006 Q4 ‐32.6% 2011 Q2 ‐32.6%
Los Angeles‐Long Beach‐Santa Ana, CA 7.1% 13.9% 2006 Q4 ‐40.8% 2011 Q2 ‐40.8%
Grand Rapids‐Wyoming, MI 7.1% 11.5% 2005 Q1 ‐32.2% 2011 Q2 ‐32.2%
Bridgeport‐Stamford‐Norwalk, CT 7.0% 14.0% 2006 Q1 ‐29.0% 2011 Q2 ‐29.0%
Portland‐Vancouver‐Beaverton, OR‐WA 7.0% 13.7% 2007 Q1 ‐31.0% 2011 Q2 ‐31.0%
Chicago‐Naperville‐Joliet, IL‐IN‐WI 6.8% 12.4% 2006 Q4 ‐31.5% 2011 Q2 ‐31.5%
Philadelphia‐Camden‐Wilmington, PA‐NJ‐DE‐MD 6.7% 12.3% 2006 Q4 ‐22.3% 2011 Q2 ‐22.3%
Raleigh‐Cary, NC 6.6% 11.4% 2009 Q1 ‐15.3% 2011 Q2 ‐15.3%
San Jose‐Sunnyvale‐Santa Clara, CA 6.2% 13.2% 2006 Q4 ‐32.7% 2011 Q2 ‐32.7%
Minneapolis‐St. Paul‐Bloomington, MN‐WI 6.2% 11.4% 2006 Q1 ‐34.0% 2011 Q2 ‐34.0%
Tampa‐St. Petersburg‐Clearwater, FL 5.9% 11.4% 2006 Q4 ‐48.1% 2011 Q2 ‐48.1%
Madison, WI 5.9% 10.6% 2006 Q4 ‐16.7% 2011 Q2 ‐16.7%
Knoxville, TN 5.9% 10.3% 2007 Q1 ‐14.8% 2011 Q2 ‐14.8%
Virginia Beach‐Norfolk‐Newport News, VA‐NC 5.6% 12.4% 2006 Q4 ‐25.3% 2011 Q2 ‐25.3%
Richmond, VA 4.7% 9.3% 2007 Q1 ‐25.2% 2011 Q2 ‐25.2%
Charlotte‐Gastonia‐Concord, NC‐SC 4.7% 8.7% 2009 Q1 ‐20.5% 2011 Q2 ‐20.5%
Milwaukee‐Waukesha‐West Allis, WI 4.5% 8.6% 2006 Q4 ‐22.4% 2011 Q2 ‐22.4%
Honolulu, HI 3.1% 6.1% 2007 Q1 ‐17.1% 2011 Q2 ‐17.1%
Jacksonville, FL 2.4% 5.9% 2006 Q4 ‐41.6% 2011 Q2 ‐41.6%
Miami‐Fort Lauderdale‐Pompano Beach, FL 1.7% 5.1% 2006 Q4 ‐52.5% 2011 Q2 ‐52.5%
Orlando‐Kissimmee, FL 1.5% 4.8% 2006 Q4 ‐52.5% 2011 Q2 ‐52.5%
Top 100 Largest Metro Average 2006 Q4 ‐30.3% 2011 Q2 ‐30.3%
United States 2006 Q4 ‐26.7% 2011 Q2 ‐26.7%
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Understanding the Graphs
Total Employment and Unemployment Total employment refers to non‐farm wage and salaried employees in the area. The unemployment rate is the percentage of
unemployed persons in the region’s labor force. Employment data are based upon a survey of businesses, while unemployment
rate information is based upon a survey of households.
How to Use It Total employment and the unemployment rate typically have an inverse relationship. These metrics can be used to determine
the health of the local labor market. Jobs are a major factor for housing demand. High levels of employment and low
unemployment rates tend to lead to healthier housing markets.
Annualized Net Migration The difference between the number of people who immigrate in and emigrate out of a particular region. These graphs show
annualized data updated monthly.
How to Use It Can be used to forecast population trends. Migration trends can be indicative of demographic and employment trends in a
particular area. Market areas with substantial inflows of new residents will have greater demand for new and existing homes.
Market areas with negative net migration will have less demand for additional homes.
Market Share of Home Sales Displays home closing share by sale type with each type representing their percentage of the entire market. Sale types are New
Homes, Regular Resale Homes (typical resale transactions between private parties), REO Sales (Real‐Estate Owned by Banks),
and Foreclosures (properties being transferred from homeowners to mortgage holders).
How to Use It Communicates the segments in the local housing market which are most active in the current month as well as in the same
month one and two years prior. Seeing the change in percentage from one year to a next is an indicator of the performance of
that sale type. This can also be a gauge of market health; for instance, a large percentage of activity in REO Sales and
Foreclosure Sales may imply a distressed market.
Year over Year Change in Price and Price/Sq Ft Displays the average closing sales amount and the average price per square foot for the current month along with the same
month a year ago and the year prior to that. These price metrics include all re‐sales, REO sales, and new home sales in the
market and therefore take into account all arm’s length transactions.
How to Use It Provides a trending view of year‐over‐year pricing in the market. Year‐over‐year comparisons are more reliable to follow than
month‐over‐month as seasonal differences can impact monthly trends. Taken together, the two pricing trends enable reliable
insights into the pricing strength of the market. A positive trend in both indicates a healthy and strong market. A negative
trend in both reveals weakness. A mixed trend, such as one where the average closing price is increasing but price per square
foot is decreasing reflects likely changes in product mix and so conflicting pricing trends do not provide reliable insights in such
a mixed scenario.
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About Us
Norada Real Estate Investments
Norada Real Estate Investments is a premier real estate investment firm providing investors with quality
pre‐ and new‐construction investment property fully refurbished and new‐construction residential
properties in growth markets throughout the United States.
Our properties, ranging from single‐family homes to fourplex multi‐units, make sense the day you buy
them and provide a good wealth‐building investment.
Norada Real Estate Investments helps take the guesswork out of real estate investing. By researching
top real estate growth markets and structuring complete turn‐key real estate investments, we help you
succeed by minimizing risk and maximizing profitability.
Marco Santarelli
Marco Santarelli is an investor, author, and the founder of Norada Real Estate Investments. He is also
the creator of DealGrader™ – a scoring system that measures the investment quality of a real estate
investment, giving you an overall snapshot of its profitability and investment risk.
Marco purchased his first real estate investment at the age of 18 and successfully handled the entire
process from rehabilitating the property to actively managing it without ever reading a book or taking a
course on the subject.
Because of his love and passion for real estate, and his desire to help others succeed in building their
wealth through real estate, he founded Norada Real Estate Investments in 2003.
Today, Marco Santarelli is a licensed California real estate broker and continues to run his successful real
estate firm with a focus on helping other investors build wealth through the power of real estate.
LEGAL DISCLAIMER AND TERMS OF USE
You do not have resell rights or giveaway rights to any portion of this Publication. Only customers that have purchased this publication are authorized to view it. This publication contains
material protected under International and Federal Copyright Laws and Treaties. No part of this publication may be transmitted or reproduced in any way without the prior written permission
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The information and resources provided in this publication are based upon the current real estate environment. The information presented in this publication may change, cease or expand
with time. We cannot be held responsible for changes that may affect the applicability of this information.
The reader understands that no warranty may be created from the information contained herein and it may not be suitable for your specific situation. Reader also understands that the
information contained herein is not a recommendation for any particular property, transaction, real estate market, or investment strategy. Reader further understands that none of the
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Document version: October 2011