2012 Hot Rods Partnership Opportunities

2011 SEASON AT A GLANCE

2

Set franchise records for wins (77)

Best 2011 home record (48-22) in the Midwest League

Won the Midwest League 2011 First Half Title

Hosted first ever home playoff game on September 9 at Bowling Green Ballpark

Hot Rods - In the Field

Hot Rods - On the Field

#1 Attended Sports Team in the SOKY region

The Hot Rods official season attendance of 237,070 was an all-time record. With the addition of the playoff game, total attendance for Hot Rods Baseball in 2011 was nearly 240,000!

Average 2011 attendance was 3,538 fans per game.

Thirteen (13) sellouts in 2011.

Bowling Green Ballpark hosted over 20 additional events including WKU Baseball games, local and high school baseball games, Orchestra Kentucky, charity concerts, LifeSkills Run for Autism, BGWCHS Adopt-a-thon, an Easter Egg Hunt and more: bringing 2011 ballpark attendance to approximately 260,000 fans.

Hot Rods - In the CommunityIn 2011 alone, the Hot Rods staff and players participated in close to 500 community eventsand contributed over 1,000 volunteer hours to community causes.

Since January 1, 2009, the Hot Rods have donated over $300,000 worth of goods, services, and mone-tary donations to organizations and causes in Bowling Green and surrounding communities.

>>

>>

>>

>>

>>

>>

>>

>>

>>

>>

>>

For additional details on Hot Rods Partnership Opportunities please call 270.901.2121 or visit BGHotRods.com.

2011 SEASON AT A GLANCE

3 For additional details on Hot Rods Partnership Opportunities please call 270.901.2121 or visit BGHotRods.com.

HOT RODS DEMOGRAPHICS

• 24% ($75,001 or more) • 20% ($50,001 - $75,000)• 27% ($50,000 and under) • 29% (no response)

What is your annual personal income?

• 10% (under 18) • 5% (18-25) • 19% (26-35)• 51% (36-55) • 15% (56 and Older)

Including yourself, how many people live in your household?

What is your age?

• 52% Male • 48% Female

What is your gender?

• 62% Married • 21% Single • 17% Other

What is your marital status?

• 40% (1-2) • 45% (3-4) • 15% (5 or more)

How many games did you attend during the 2011 Season?

• 20% (Less than 2) • 51% (2-5) • 29% (6 or More)

What source do you rely on to find out about upcoming Hot Rods games?• 53% (Internet/Newsletter) • 21% (Pocket Schedule) • 26% (Other)

What is the #1 reason you choose to attend a Hot Rods game?• 32% (Entertainment Value) • 24% (Enjoy Baseball) • 13% (Hot Rods Fan)• 13% (Atmosphere) • 16% (Promotions) • 2% (Future MLB Stars)

What is the #1 reason you choose to attend a MiLB game over a MLB game?• 38% (Entertainment Value) • 22% (Convenience/Proximity) • 16% (Atmosphere)• 11% (Future MLB Stars) • 13% (Community Center)

What is the #1 reason you choose to attend a Hot Rods game over other MiLB games?

• 40% (Location) • 19% (Entertainment Value)• 25% (Atmosphere) • 16% (Kid friendly)

facebook.com/bghotrods twitter.com/bghotrodsStay Connected:

HOT RODS COMMUNITY



PARTNERSHIP OPPORTUNITIES

Signage at the Ballpark

Video Board Signage

Signage at Bowling Green Ballpark provides yourorganization with high visibility at every stadium event and allows your message to connect with ballpark guests. Your signage is on display for nearly three hours at each Hot Rods game as well as the many extra events hosted at the ballpark.

Bowling Green Ballpark offers signage opportunitiesbased on your marketing needs and budget. Signage opportunities exist on the scoreboard, outfield wall, stadium baselines and many other areas throughout the ballpark.

Creative, exclusive and even interactive signage opportunities exist from the foul poles to the line-up and standings boards.

The Hot Rods can create signage to best help promoteyour product and brand message.

One of the signature features of the ballpark is a 6’ x 68’ LED message board on the left field wall. The board draws constant attention throughout games with out-of-town scores, trivia, stat leaders, birthday wishes, and much more. Your company message will stand out and you’ll have the flexibility to change your messagethroughout the season.

The board can be purchased as a single LED (6’ x 17’),double LED (6’ x 34’), or as a Home Run LED (6’ x 68’) or even used to sponsor special features such as stolen bases and strikeouts.

The video board at Bowling Green Ballpark features a 16’ x 32’ video screen with the latest state-of-the-art technology, bringing Hot Rods fans the sharpest pictureimaginable.

The video board presents feature opportunities for companies such as logos on player headshots, video board commercials, instant replay and more.

“Our partnership with the Hot Rods has been an excellent opportunity for community involvement, market image recognition, and team building.”

- John F. Huggins | President | Coldwell Banker Legacy Real Estate



Giveaways & PromotionsConnect with customers by sponsoring a fireworks showor promotional giveaway like Hot Rods T-shirts, base-balls, or bobbleheads. These promotions always attract the largest crowds of the season! These high quality giveaway items are given to 1,000 fans and feature your logo and the Hot Rods logo.

Promotions are advertised through print and broadcast media, pocket schedules, team publications, press releases, the team’s website and e-mail newsletter, video board graphics, radio broadcasts, and in-stadium public address announcements at games prior to your event.

On its game day, your company will receive:• Opportunity to display your banners at stadium entrances• Three (3) public address announcements during the event• Pre-game recognition or a ceremonial first pitch opportunity• 25 tickets to the event for your customers and employees • Opportunity to purchase extra tickets at a special rate• Concourse table and/or sampling opportunities

In-Game EntertainmentThe Hot Rods Entertainment Experience keeps the fans laughing and smiling all game long. Each game there is sure to be something different and unique. In addition to fan favorites such as Sumo Wrestling, Race-the-Mascot, Build-a-Burger, and the T-shirt Toss, your com-pany can be incorporated into the action with a custom-designed, in-game promotion. The action will be shown live on the video board with your company logo on display during the event while a public addressannouncement delivers your message.

“We value and appreciate how hard the Hot Rods marketing team works to make sure we are getting the best representation of our advertising dollars. They are always coming up with creative ideas for our in-game sponsorships. We also like the diversity of the population weare reaching. We are just proud to be a supporter of an organization that not only providesa great entertainment for our community but also gives back so much to the community.”

- Trina R. Warden | O.D. | Love and Warden Eye Care


Publications & SchedulesGame Day MagazineThe Hot Rods Turbo Times Game Day Magazine is a cost effective way to reach potential customers and show your support for the hometown team. Fans can pick up a free magazine at every home game as they enter the ballpark. You can select from a variety of ad sizes and reach fans at every game. There is an initial press run of35,000 copies.

SchedulesHot Rods Pocket Schedules are distributed throughout South Central Kentucky from April to August. Our Street Team disseminates schedules to retails stores, banks, convenience stores, restaurants and our partners in the business community, and more. Your ad has far reaching recognition with over 200,000 pocket schedulesdistributed throughout Bowling Green and the South Central Kentucky region.

NEW FOR 2012! Game Day Coupon BookletThroughout the 2012 season Hot Rods staff members will be passing out the 2012 Hot Rods Coupon Booklet at all Hot Rods events. Your company will have the opportunity to provide a special offer to Hot Rods fans within the booklet. The coupon booklet will have a press run of 40,000 copies and is a great way for your company to drive traffic to your store locations.

IT’S TIME TO PUT THAT OLD BASEBALL MITT

IN YOUR GARAGE TO GOOD USE.

Bellewood Home for Children needs foster parents for abused and neglected youth in Kentucky. You can pitch-in with a safe home and loving care to help kids who’ve been thrown a curve ball.

As your coach, Bellewood gives you:

• Monthly fi nancial support• Free, specialized training, including CPR and First Aid• 24/7 professional assistance• Liability insurance

Join the Bellewood team and help a child hit homeruns in life!

As a nonprofi t since 1849, Bellewood Home for Children provides care and supportive services to abused and homeless youth throughout Kentucky.

BELLEWOOD.ORG 866.782.2756

BGHotRods_Feb15.indd 1 2/9/11 5:03:19 PM

TURBO TIMES

MAY2011

2011 Hot Rods Pitcher#31 Enny Romero

IN THIS ISSUE:- Dominican Pitchers Dominate- Fireworks & Giveaway Games- Full Hot Rods Roster & Scorecard

CLASS A AFFILIATE

GOOD LUCKHOT RODS!

Turbo Times Cover Full Page B&W Ad Full Page Color Ad

Half-page and quarter-page black and white ads are also available.Ask your Hot Rods partnership representative for more details!



Community Impact ProgramsYour company can use its partnership with the Bowling Green Hot Rods to make a significant impact in the community. We can work with you to create a custom program to reinforce education, positive choices and healthy lifestyles. Your company can benefit by sponsoring team educational programs such as the Student-Athlete Awards, Honor Roll Program, or Axle’s Book Buddies. We can even send our mascots Axle andRoscoe to donate game tickets to community causes on your behalf.

2012 Coupon Booklet Cover

> >>

2012 Pocket Schedule

2012 Coupon Booklet Ad>> >

“Citizens First is thrilled to sponsor the Hot Rods Kids Club. We have exciting eventsplanned for Kids Club members in 2012, and we are happy to partner with the Hot Rods to provide enjoyable activities for children and families in our community.”

- M. Todd Kanipe | President & CEO | Citizens First Bank

MIDWEST LEAGUE TEAM KEY | (*) DENOTES MLB AFFILIATION

EAST

ERN

DIV

ISIO

N

WES

TER

N D

IVIS

ION

HOME DAYHOME AWAYKEY FIREWORKS

Game dates and times are CDT. Game dates and times are subject to change.

facebook.com/bghotrods twitter.com/bghotrods


2012 HOME SCHEDULE

MAY

15:05DAY

27:05DAY

37:05DAY

4

FW

5

FW

6

FW

77:05LC

85:05LC

97:05LC

10

OFF

11

BUR

12

BUR

13

BUR

14

PEO15

PEO

16

PEO

17

OFF

187:05KC

197:05KC

207:05KC

217:05CLI

225:05CLI

237:05CLI

24

OFF

25

LAN

26

LAN

27

LAN

287:05WM

295:05WM

307:05WM

317:05GL

SUN MON TUE WED THU FRI SATJULY

1 2 3 4 56:35SB

67:05SB

77:05SB

8

OFF

9

WM

10

WM

11

WM

12

LC

13

LC

14

LC15

LC

166:35GL

176:35GL

1810:35GL

196:35CR

207:05CR

217:05CR

225:05QC

236:35QC

2410:35QC

25

BEL

26

BEL

27

BEL

28

WIS29

WIS

30

WIS

SUN MON TUE WED THU FRI SATAPRIL

17:05LAN

27:05DAY

32:05DAY

47:05DAY

5

OFF

6

LAN

7

LAN

8

LAN

9

DAY10

DAY

11

DAY

127:05WM

1312:05WM

147:05WM

157:05FW

167:05FW

172:05FW

18 19 20 21 22

DAY

23

DAY24

DAY

25

WM

26

WM

27

WM

287:05LAN

297:05LAN

307:05LAN

2012 MWL ALL-STAR BREAK (KANE CO.)

SUN MON TUE WED THU FRI SATJUNE

17:05GL

27:05GL

37:05GL

4

FW5

FW

6

FW

7

FW

86:35SB

96:35SB

107:05SB

11

WM12

WM

13

WM

14

OFF

15

GL

16

GL

17

GL

187:05SB

192:05SB

206:35SB

216:35SB

226:35DAY

236:35DAY

247:05DAY

25

SB26

SB

27

SB

28

SB

29

LC

30

LC

31

LC

17:05FW

22:05FW

312:05FW

SUN MON TUE WED THU FRI SATAUGUST/SEPTEMBER

1

OFF

2

SB

3

SB

4

SB

57:05LC

62:05LC

76:35LC

810:35LC

9

LAN

10

LAN

11

LAN

127:05SB

132:05SB

146:35SB

156:35SB

166:35DAY

176:35DAY

187:05DAY

19

FW20

FW

21

FW

22

OFF

23

GL

24

GL

25

GL

26

FW27

FW

28

FW

29

FW

307:05LAN

317:05LAN

SUN MON TUE WED THU FRI SAT

2012 HOME SCHEDULE

2012 Hot Rods Partnership Opportunities

Documents

hot rods baseball

hot rods community4

hot rods fan

hot rods staff

hot rods demographics

upcoming hot rods games

fieldhot rods

mlb game