2012 Exempt Org. Return THE NEW CHILDREN’S MUSEUM …...1 briefly describe the organization’s mission: the new children’ s museum is a new model of children’ s museum whose

2012 Exempt Org. Returnprepared for:

THE NEW CHILDREN’S MUSEUM200 WEST ISLAND AVENUE

SAN DIEGO, CA 92101

Leaf & Cole, LLP2810 Camino Del Rio South, Suite 200

San Diego, CA 92108-3820

“Taxpayer ~ Copy-Retain for yourfiles”

Form 990 0MB No. 1545-0047

Return of Organization Exempt From Income TaxUnder section 501(c), 527, or 4947(aXl) of the Internal Revenue Code

(except black lung benefit trust or private foundation)The organization may have to use a copy of this return to satisb’ state reporting requirements.

Department of the Treasuryinternal Revenue Service

2012

A For the 2012 calendar year, or tax year beginning , 2012, and endingB Check if applicable: C D Employer Identification Number

IAddresschange THE NEW CHILDREN’S MUSEUM 95—3619583

Name change 200 WEST ISLAND AVENUE E Telephone number

initialretuni SAN DIEGO, CA 92101 619—233—8792Terminated

Amended return G Gross receipts $ 3,305,702.Application pending F Name and address of principal officer: ~ MARROW H(a) is this a group return for affiliates? Yes X No

SAME AS C ABOVE H(b) ~c;g’! attach a list. (see inshuctions) Yes No

I Tax-exempt status lxi 501(c)(3) ~ C )‘ (insert no.) I 4947(a)0) or 527J Website: ‘ WWW. THINEPLAYCREATE . ORG [4(c) Group exemption number

K Form of organization: lxi Corporation Trust Association ~ L Year of Formation: 1981 M Slate of legal domicile: CA

~ji~tlitII~ISummaw1 Briefly describe the organization’s mission or most significant activities: THE NEW CHILDREN’ S MUSEUM IS A NEW

a, MQPfl_QF_ ~HThP~~S 1t1~2S~PM 3~M~$SIQL rs~ ~ SJflM1~U_ W~flQRL - -

~ a ~~‘i~Lu .LMP ~4ffldThS. mgcp~i ~nv~_awc~~E EXPERIENCES WITH CONTEMPORARY ART.~ 2 Check this box ‘- if the organization discontinued its operations or disposed of more than 25% of its net assets.C 3 Number of voting members of the governing body (Part VI, line 1a) 3 22

4 Number of independent voting members of the governing body (Part VI, line 1 b) Er 22~ 5 Total number of individuals employed in calendar year 2012 (Part V, line 2a) 5 73~ 6 Total number of volunteers (estimate if necessary) 15.~ 7a Total unrelated business revenue from Part VIII, column (C), line 12 7a 0.

b Net unrelated business taxable income from Form 990-T, line 34 7b 0.Prior Year Current Year

~, 8 Contributions and grants (Part VIII, line lh) 2,035,718. 2,057,112.~ 9 Program service revenue (Part VIII, line 2g) 952,836. 1, 043, 556.~ 10 Investment income (Part VIII, column (A), lines 3,4, and 7d) —7,378. —19,004.~ 11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 1Cc, and lie) —191,324. —59,164.

12 Total revenue — add lines 8 through 11 (must equal Part VIII, column (A), line 12) 2,789,852. 3,022,500.13 Grants and similar amounts paid (Part IX, column (A), lines 1.3)14 Benefits paid to or for members (Part IX, column (A), line 4)15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5-10) 1,631,945. 1,886,642.

~ 16a Professional fundraising fees (Part IX, column (A), line lie)

~ b Total fundralslng expenses (Part IX column (D) line 25) ‘ 398, 904 KIWM~IffM~ iFt~i~tL~a~WJU 17 Other expenses (Part IX, column (A), lines ha-i ld, 1 lf-24e) 1,525,926. 1,617,805.

18 Total expenses. Add lines 13-17 (must equal Part IX, column (A), line 25) 3,157,871. 3,504,447.19 Revenue less expenses. Subtract line 18 from line 12 —368,019. —481,947.

: ~ Beginning of Current Year End of Year~ 20 Totalassets(PartX,Iinel6) 22,607,407. 22,170,187.~o 21 Total liabflities (Part X, line 26) 366,739. 366,071.z1~ 22 Net assets or fund balances. Subtract line 21 from line 20 22,240,668. 21, 804, 116.ir~lPaIf1~IiWI1 Signature Blockunder penalties of penury, I declare that I have esamined this return, including accompanying schedules and siatements, and tome best of my knowledge and belief, it is true, correct, andcomplete. Declaration of preparer (other than officer) is based on all information of which re arer has any knowledge.

~ TAXPIWERSCO~Y ISign Signature of officer DateHere JULIANNE MARKOW EXECUTIVE DIR.

Type or print name and title.

Prinvrype preparer’s name Preparer’s signature Date Check if PTIN

Paid JULIE A. FIRL JULIE A. FIRL 9/20/13 self-employed P00085551Preparer Firm’sname LEAF &~ COLE, LLPUse Only Firms address 2810 CAMINO DEL RIO SOUTH, SUITE 200 Firm’s E1N ‘ 95—2076568

SAN DIEGO, CA 92108—3820 Phoneno. 619.294.7200May the IRS discuss this return with the preparer shown above? (see instructions) lxi Yes NoBAA For Paperwork Reduction Act Notice, see the separate instructions. TEEAOI13L 12118(12 Form 990 (2012)

Form99O (2012) THE NEW CHILDREN’S MUSEUM 95—3619583 Page2

Ii~JiW!iIIj Statement of Program Service AccomplishmentsCheck if Schedule 0 contains a response to any question in this Part Ill F~J

1 Briefly describe the organization’s mission:THE NEW CHILDREN’ S MUSEUM IS A NEW MODEL OF CHILDREN’ S MUSEUM WHOSE MISSION IS TOSTIMULATE IMAGINATION, CREATIVITY, AND CRITICAL THINKING IN CHILDREN AND FAMILIESTHROUGH INVENTIVE AND ENGAGING EXPERIENCES WITH CONTEMPORARY ART.

2 Did the organization undertake any significant program services during the year which were not listed on the priorForm 990 or990-EZ7 H Yes NoIf ‘Yes, describe these new services on Schedule 0.

3 Did the organization cease conducting, or make significant changes in how it conducts, any program services2 Yes NoIf Yes, describe these changes on Schedule 0.

4 Describe the organizations program service accomplishments for each of its three largest program services, as measured by expenses.Section 501(c)Ø) and 501(c)(4) organizations and section 4947(aXl) trusts are required to report the amount of grants and allocations toothers, the total expenses, and revenue, if any, for each program service reported.

4a (Code: _________) (Expenses $ 2,728,114. including grants of $_________________ ) (Revenue $ 1,043,556.

SEE SCHEDULE 0

4b (Code: _________) (Expenses $_________________ including grants of $_________________ ) QRevenue $_________________

4c (Code: _________) (Expenses $_________________ including grants of $_________________ ) (Revenue $_________________

4d Other program services. (Describe in Schedule 0.)(Expenses $ including grants of S ) (Revenue S

4e Total program service expenses ~- 2,728,114.BAA TEEAOIO2L 08/08112 Form 990 (2012)

Form 990 (2012) THE NEW CHILDREN’S MUSEUM 95—3619583 PageSjIp~alY~ Checklist of Required Schedules —

Yes No

1 Is the organization described in section 501 (c)(3) or 4947(a)(1) (other than a private foundation)? If ‘Yes,’ completeSchedule A 1 X

2 Is the organization required to complete Schedule B, Schedule of Contributors (see instructions)7 2 X

3 Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidatesfor public office? If ‘Yes,’ complete Schedule C, Part / 3 X

4 Section 50l(cX~organizations Did the organization engage in lobbying activities, or have a section 501(h) electionin effect during the tax year? If ‘Yes,’ complete Schedule C, Part II 4 X

5 Is the organization a section 501 (c)(4), 501 (c)(5), or 501 (c)(6) organization that receives membership dues,assessments, or similar amounts as defined in Revenue Procedure 98-19? If ‘Yes,’ complete Schedule C, Part III 5 X

6 Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have the rightto provide advice on the distribution or investment of amounts in such funds or accounts? If ‘Yes,’ complete ScheduleD,Part I 6 X

7 Did the organization receive or hold a conservation easement, including easements to preserve open space, theenvironment, historic land areas or historic structures? If ‘Yes,’ complete Schedule D, Part II 7 X

8 Did the organization maintain collections of works of art, historical treasures, or other similar assets? If ‘Yes,’complete Schedule D, Part III 8 X

9 Did the organization report an amount in Part X, line 21, for escrow or custodial account liability; serve as a custodianfor amounts not listed in Part X; or provide credit counseling, debt management credit repair, or debt negotiationservices? If ‘Yes,’ complete Schedule 0, Part/V 9 X

10 Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments,permanent endowments, or quasi-endowments? If ‘Yes,’ complete Schedule 0, Pan V 10 X

11 If the organization’s answer to any of the following questions is ‘Yes’, then complete Schedule D, Parts VI, VII, VIII, IX, !~I lull IIIIIWor X as applicable. ~ ~jj~

a Did the organization report an amount for land, buildings and equipment in Part X, line 10? If ‘Yes,’ complete ScheduleD, Part VI ha X

b Did the organization report an amount for investments — other securities in Part X, line 12 that is 5% or more of its totalassets reported in Part X, line 16? If ‘Yes,’ complete Schedule 0, Part VII lib X

c Did the organization report an amount for investments — program related in Part X, line 13 that is 5% or more of its totalassets reported in Part X, line 16? If ‘Yes, ‘complete ScheduleD, Part VIII ‘tic X

d Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reportedin Part X, line 16? If ‘Yes,’ complete Schedule 0, Part IX lid X

e Did the organization report an amount for other liabilities in Part X, line 25? If ‘Yes,’ complete Schedule 0, Part X lie X

I Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addressesthe organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If ‘Yes,’ complete Schedule 0, Part X hf X

i2a Did the organization obtain separate, independent audited financial statements for the tax year? If ‘Yes,’ completeSchedule D, Parts XI, and XII i2a X

b Was the organization included in consolidated, independent audited financial statements for the tax year? If ‘Yes,’ andif the organization answered ‘No’ to line 12a, then completing Schedule D, Parts Xl and XII is optional 12b X

13 Is the organization a school described in section 170(b)(l)(A)(ii)? If ‘Yes,’ complete Schedule E 13 X14a Did the organization maintain an office, employees, or agents outside of the United States’ 14a X

b Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, ffindraising,business, investment, and program service activities outside the United States, or aggregate foreign investments valuedat $100,000 or more? If ‘Yes,’ complete Schedule F, Parts land IV 14b X

15 Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organizationor entity located outside the United States? If ‘Yes,’ complete Schedule F, Pads II and IV 15 X

16 Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance toindividuals located outside the United States? If ‘Yes,’ complete Schedule F, Parts Ill and IV 16 X

17 Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part IX,column (A), lines 6 and lie? If ‘Yes,’ complete Schedule G, Part I (see instructions) 17 X

18 Did the organization report more than $15,000 total of ftindraising event gross income and contributions on Part VIII,lines ic and 8a? If ‘Yes,’ complete Schedule G, Part II 18 X

19 Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If ‘Yes,’complete Schedule G, Part III ‘is X

20 a Did the organization operate one or more hospital facilities? If ‘Yes,’ complete Schedule H 20 X

b If ‘Yes’ to line 20a, did the organization attach a copy of its audited financial statements to this return? 20b

BAA ThEA0103L 12113112 Form 990 (2012)

Form99O(2012) THE NEW CHILDREN’S MUSEUM 95—3619583 Page4

flRr~ftYaII Checklist of Required Schedules (continued) —

Yes No

21 Did the organization report more than $5,000 of grants and other assistance to governments and organizations in theUnited States on Part IX, column (A), line 1? If ‘Yes,’ complete Schedule I, Parts land II 21 X

22 Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on PartIX, column (A), line 2? If ‘Yes,’ complete Schedule I, Parts I and III 22 X

23 Did the organization answer Yes’ to Part VII, Section A, line 3, 4, or 5 about compensation of the organization’s currentand former officers, directors, trustees, key employees, and highest compensated employees? If ‘Yes,’ completeSchedule J 23 X

24a Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as ofthe last day of the year, and that was issued after December 31, 2002? If ‘Yes,’ answer lines 2’?b through 24d andcomplete Schedule K. If ‘No, ~o to line 25 24a X

b Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception~ 24b —

c Did the organization maintain an escrow account other than a refunding escrow at any time during the year to defeaseany tax-exempt bonds’ 24c

d Did the organization act as an ‘on behalf of’ issuer for bonds outstanding at any time during the year’ 24d

25a Section 501 (cX3) and 501(cX4) organizations. Did the organization engage in an excess benefit transaction with adisqualified person during the year? If ‘Yes,’ complete Schedule L, Part I 25a X

b Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, andthat the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If ‘Yes,’ completeSchedule L, Part I 251, X

26 Was a loan to or by a current or former officer, director, trustee, key employee, highest compensated employee, ordisqualified person outstanding as of the end of the organization’s tax year? If ‘Yes,’ complete Schedule L, Part II 26 X

27 Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantialcontributor or employee thereof, a grant selection committee member, or to a 35% controlled entity or family memberof any of these persons? If ‘Yes,’ complete Schedule L, Pan Ill

28 Was the organization a party to a business transaction with one of the following parties (see Schedule L, Part IVinstructions for applicable filing thresholds, conditions, and exceptions):

a A current or former officer, director, trustee, or key employee? If ‘Yes,’ complete Schedule L, Part IV

b A family member of a current or former officer, director, trustee, or key employee? If ‘Yes,’ compleleSchedule L, Part IV X

c An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was anofficer, director, trustee, or direct or indirect owner? If ‘Yes,’ complete Schedule L, Part IV X

29 Did the organization receive more than $25,000 in non-cash contributions? If ‘Yes,’ complete Schedule M —

30 Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservationcontributions? If ‘Yes,’ complete Schedule M 30 X

31 Did the organization liquidate, terminate, or dissolve and cease operations? If ‘Yes,’ complete Schedule N, Part I 31 X

32 Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If ‘Yes,’ completeSchedule N, Part II 32 X

33 Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections301.7701-2 and 301.7701 -3? If ‘Yes,’ complete Schedule F?, Part I 33 X

34 Was the organization related to any tax-exempt or taxable entity? If ‘Yes,’ complete Schedule F?, Parts II, III, IV,and V,Iine? X

35a Did the organization have a controlled entity within the meaning of section 51 2(b)(1 3)’

b If ‘Yes’ to line 35a, did the organization receive any payment from or engage in any transaction with a controlledentity within the meaning of section 512(b)(13)? If ‘Yes,’ complete Schedule F?, Part V, line 2 351,

36 Section 501(cX3) organizations. Did the organization make any transfers to an exempt non-charitable relatedorganization? If ‘Yes,’ complete Schedule F?, Part V, line 2 36 X

37 Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that istreated as a partnership for federal income tax purposes? If ‘Yes,’ complete Schedule F?, Part VI 37 X

38 Did the organization complete Schedule 0 and provide explanations in Schedule 0 for Part VI, lines 1 lb and 19?Note. All Form 990 filers are required to complete Schedule 0 38 X —

BAA Form 990 (2012)

27 128b

28c29 X

1EEAO1 04L 08/08/12

BAA TEEAOIO5L 08102/12 Form 990 (2012)

Form99O(2012) THE NEW CHILDREN’S MUSEUM 95—3619583 PageSIRä~i~I Statements Regarding Other IRS Filings and Tax Compliance

Check if Schedule 0 contains a response to any question in this Part V El

1 a Enter the number reported in Box 3 of Form 1096. Enter -0- it not applicable [jaIb Enter the number of Forms W-2G included in line 1 a. Enter -0- if not applicable I 1 bIc Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming

(gambling) winnings to prize winners’

2 a Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax State-Iments, filed for the calendar year ending with or within the year covered by this return L~a

b If at least one is reported on line 2a, did the organization file all required federal employment tax returns’Note. If the sum of lines la and 2a is greater than 250, you may be required to c-file. (see instructions)

3a Did the organization have unrelated business gross income of $1,000 or more during the year’b If ‘Yes’ has it filed a Form 990-T for this year? If ‘No,’ provide an explanation in Schedule 0

4a At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, afinancial account in a foreign country (such as a bank account, securities account, or other financial account)’

b If ‘Yes,’ enter the name of the foreign country: __________________________________________________________________See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.

5a Was the organization a party to a prohibited tax shelter transaction at any time during the tax year’b Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction’c If ‘Yes,’ to line Sa or Sb, did the organization file Form 8886-T’

6a Does the organization have annual gross receipts that are normally greater than $100,000, and did the organizationsolicit any contributions that were not tax deductible as charitable contributions’

b If ‘Yes,’ did the organization include with every solicitation an express statement that such contributions or gifts werenot tax deductible’

7 Organizations that may receive deductible contributions under section 170(c).

a Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods andservices provided to the payor’

b If ‘Yes,’ did the organization notify the donor of the value of the goods or services provided’c Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file

Form 8282’d If ‘Yes,’ indicate the number of Forms 8282 filed during the year I 7dI 1e Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract’

Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract’

g If the organization received a contribution of qualified intellectual property, did the organization file Form 8899as required’

h If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file aForm 1098-C’

S°IflU~

I 2b1 Xa3a X3b

:b

7a X7b X

7c X

7e X7f X

~7 h~

~3~lt

181 I~I ~ I

9b

~111b1 IIIIiI1l~!1of Form 1041’ 12a

13a

14a X14b

8 Sponsoring organizations maintaining donor advised funds and section 509(aX3) supporting organizations. Did thesupporting organization, or a donor advised fund maintained by a sponsoring organization, have excess businessholdings at any time during the year’

9 Sponsoring organizations maintaining donor advised funds.a Did the organization make any taxable distributions under section 4966’b Did the organization make a distribution to a donor, donor advisor, or related person’

10 Section 5O1(cX7) organizations. Enter:a Initiation tees and capital contributions included on Part VIII, line 12 bab Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities - .. lOb

11 Section 501 (cxl 2) organizations. Enter:a Gross income from members or shareholders

b Gross income from other sources (Do not net amounts due or paid to other sourcesagainst amounts due or received from them.)

12a Section 4947(aXl) non - exempt charitable trusts. Is the organization filing Form 990 in lieub If ‘Yes,’ enter the amount of tax-exempt interest received or accrued during the year I l2bI

13 Section 501(cX29) qualitied nonprofit health insurance issuers.a Is the organization licensed to issue qualified health plans in more than one ~

Note. See the instructions for additional information the organization must report on Schedule 0.b Enter the amount of reserves the organization is required to maintain by the states in

which the organization is licensed to issue qualified health plans L13bc Enter the amount of reserves on hand 13c

14a Did the organization receive any payments for indoor tanning services during the tax year’b If ‘Yes,’ has it filed a Form 720 to report these payments? If ‘No,’ provide an explanation in Schedule 0

2

Enter the number of voting members of the governing body at the end of the tax year 1 a 22’If there are material differences in voting rights among membersof the governing body, or if the governing body delegated broadauthority to an executive committee or similar committee, explain in Schedule 0.Enter the number of voting members included in line la, above, who are independent lb 22

Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any otherofficer, director, trustee or key employee?

3 Did the organization delegate control over management duties customarily performed by or under the direct supervisionof officers, directors or trustees, or key employees to a management company or other person?

4 Did the organization make any significant changes to its governing documentssince the prior Form 990 was filed’

5 Did the organization become aware during the year of a significant diversion of the organization’s assets’6 Did the organization have members or stockholders’

7a Did the organization have members, stockholders, or other persons who had the power to elect or appoint one or moremembers of the governing body?

b Are any governance decisions of the organization reserved to (or subject to approval by) members,stockholders, or other persons other than the governing body’

8 Did the orqanization contemporaneously document the meetings held or written actions undertaken during the year bythe following:

a The governing body’bEach committee with authority to act on behalf of the governing body’

Section B. Policies (rh/s Section B requests information about policies not required by the Internal Revenue Code.)Yes No

lOa Did the organization have local chapters, branches, or affiliates’ 10a Xb If ‘Yes, did the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their

operations are consistent with the organizations exempt purposes’ lOb —

11 a Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form’ lla X —

b Describe in Schedule 0 the process, if any, used by the organization to review this Form 990. SEE SCHEDULE 012a Did the organization have a written conflict of interest policy? If ‘No,’ go to line 13 12a X —

b Were officers, directors or trustees, and key employees required to disclose annually interests that could give riseto conflicts’ lZb X —

c Did the organization regularly and consistentl monitor and enforce compliance with the policy? If ‘Yes,’ describe inSchedule 0 how this is done SEE.. .CHED.ULE. .0 12c X

13 Did the organization have a written whistleblower policy’ 13 X —

14 Did the organization have a written document retention and destruction policy’ 14 X —

15 Did the process for determining compensation of the following persons include a review and approval by independentpersons, comparability data, and contemporaneous substantiation of the deliberation and decision?

a The organization’s CEO, Executive Director, or top management official. . SEE. SCHEDULE . Q l5a X —

b Other officers of key employees of the organization 15b — XIf ‘Yes’ to line iSa or lSb, describe the process in Schedule 0. (See instructions.)

l6a Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with ataxable entity during the year’ 16a — X

b If ‘Yes,’ did the organization follow a written policy or procedure requiring the organization to evaluate itsparticipation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard theorganization’s exempt status with respect to such arrangements’ 16b — —

Section C. Disclosure17 List the states with which a copy of this Form 990 is required to be filed ~ CA

18 Section 6104 requires an organization to make its Forms 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for publicinspection. Indicate how you make these available. Check all that apply.

Own website H Another’s website ~ Upon request H Other (explain in Schedule 0)

19 Describe in Schedule 0 whether (and if so, how) the organization makes its governing documents, conflict of interest policy, and financial statements available tothe public during the tax year. SEE SCHEDULE 0

20 State the name, physical address, and telephone number of the person who possesses the books and records of the organization:~WADE LINDENBERGER 200 WEST ISLAND AVENUE SAN DIEGO CA 92101 619-233-8792

BAA rnAolo6L oaioanz Form 990 (2012)

FormS9O (2012) THE NEW CHILDREN’S MUSEUM 95—3619583

I[~i*V*I Governance, Management and Disclosure For each ‘Yes’ response to lines 2 through lb below, and fora ‘No’ response to line 8a, 8b, or lOb below, describe the circumstances, processes, or changes inSchedule 0. See instructions.Check if Schedule 0 contains a response to any question in this Part VI

Section A. Governing Body and Management

la

b

Page 6

Yes I No

2 x

3 x

456

xxx

7a x

7b

9 Is there any officer, director or trustee, or key employee listed in Part VII, Section A, who cannot be reached at theorganization’s mailing address? If ‘Yes,’ provide the names and addresses in Schedule 0

x

8a X8b X

xS

Form9Sa(2012) THE NEW CHILDREN’S MUSEUM 95-3619583 Page7i~~r~twuii Compensation of Officers, Directors, Trustees, Key Employees, Highest Compensated Employees, and

Independent ContractorsCheck if Schedule 0 contains a response to any question in this Part VII H

Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees1 a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within theorganization’s tax year.

• List all of the orQanization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount ofcompensation. Enter .13. in columns CD), CE), and (F) if no compensation was paid.

• List all of the organization’s current key employees, if any. See instructions for definition of ‘key employee.’

• List the organization’s five current highest compensated employees (other than an officer, director, trustee, or key employee)who received reportable compensation (Box S of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from theorganization and any related organizations.

• List all of the orqanization’s former officers, key employees, and highest compensated employees who received more than $100,000of reportable compensation from the organization and any related organizations.

• List all of the organization’s former diredors or trustees that received, in the capacity as a former director or trustee of theorganization, more than $10,000 of reportable compensation from the organization and any related organizations.List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest compensatedemployees; and former such persons.

H Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.(C) -

(A) (B) Position (do not check more than (D) (E) (F)Name and Titie Average one box, uniess1erson is both an Repodable Reportabie Estimated

hours per officer and a irectoritrustee) compensation from compensation from amount of oTherweek (hat — -— — — the organization reiated oroanizations compensationany hours R 0 ~ ~T ~.2I1o99-Mi5C) çw-2Ilogg.Misc~ fron thefor rerated 0. ~. = o - organizationorganiza- a a ~ ~ <0 and ~eia~ed

tions g. g o —‘ organizationsbeiow —‘ — o 0dotfed g — ‘~ ~hne~ ~ 0

0 Cfl0~

00.

(1) JOSEPH DETMER 4DIRECTOR 0 X 0. 0. 0.

(2) AYJkJ4DA CLARDY 4DIRECTOR 0 X 0. 0. 0.

(3) KEITH COLESTOCK 4DIRECTOR 0 X 0. 0. 0.

(4) TANIA LtJVIANO 4DIRECTOR 0 X 0. 0. 0.

(5) EUGENE “MITCH” MITCHELL 4CHAIR 0 XX 0. 0. 0.

(6) SEPI ARROWSMITH 4DIRECTOR 0 X 0. 0. 0.

(7) MARC BRUTTEN 4DIRECTOR 0 X 0. 0. 0.

(8) MICHAEL CANEPA 4DIRECTOR 0 X 0. 0. 0.

(9) CANDY COLEMAN 4DIRECTOR 0 X 0. 0. 0.

(10) JOHN CREELMAN 4DIRECTOR 0 X 0. 0. 0.

(11) KRIS DICKINSON 4DIRECTOR 0 X 0. 0. 0.

(12) MICHAEL FARRELL 4DIRECTOR 0 X 0. 0. 0.

(13) KARLA PINCRES 4DIRECTOR 0 X 0. 0. 0.

(l4~ CELESTE HILLING 4DIRECTOR 0 XX 0. 0. 0.

BAA 7UA0107L iviiiu Form 990 (2012)

Form 990 (2012) THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 8lUP~ailWllIl Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (cont)

(B) (C)

(A) Average (do not check more than one (D) (E~ (F)Name and title hours box, unless person is both an Reportable Reportable Estimatedper officer and a director/trustee) compensation from compensation from amount of other

week — — ri 5 the organization related oroanizations compensation(list any R 3 a- 0 ~-2/1o99.Ml5C) (M2i1O~9-Ml5C) from the

hours a. .~.. ‘< organizationfor o a - 2 o and related

~ -‘ -~ — organizations~ ‘~

dotted 6 ~.line) <~ a

(15) RICH HORNER 4DIRECTOR OX 0. 0. 0.

(16) PERRY VASQtJEZ 4DIRECTOR OX 0. 0. 0.

(17) LAURIE MITCHELL, M.D. 4DIRECTOR 0 X 0. 0. 0.

(18) FERNAIIDA WHITWORTH 4DIRECTOR 0 X 0. 0. 0.

(19) CAMILLE SALmAN 4DIRECTOR OX 0. 0. 0.

(20) JOSEPH MARTINEZ 4DIRECTOR 0 X 0. 0. 0.

(21) SHAWN COVELL 4DIRECTOR 0 X 0. 0. 0.

(22) TROY ZANDER 4DIRECTOR 0 X 0. 0. 0.

(23) WADE LINDENBERGER 40TREASURER/SEC 0 X —— 86,034. 0. 0.

(24) JULIANNE MARKOW 40EXECUTIVE DIR. 0 X —— 169,771. 0. 14,400.

(25)

lbSub4otaL .......................~ 255,805. 0. 14,400.c Total from continuation sheets to Part VII, Section A 0. 0. 0.dTotal(addlineslbandlc) ~ 255,805. 0. 14,400.

2 Total number of individuals (including but not limited to those listed above) who received more than $100000 of reportable compensationfrom the organization • 1

Yes No

3 Did the organization list any former officer, director or trustee, key employee, or highest compensated employeeon line 1 a? If Yes,’ complete Schedule J for such individual 3 — X

4 For any individual listed on line la, is the sum of reportable compensation and other compensation fromthe organizatIon and related organizations greater than $150,000? If ‘Yes’ complete Schedule J forsuch individual 4 X —

5 Did any person listed on line la receive or accrue compensation from any unrelated organization or individualfor services rendered to the organization? If ‘Yes,’ complete Schedule J for such person 5 — X

Section 8. Independent Contractors1 Complete this table for your five highest compensated independent contractors that received more than $100,000 of

compensation from the organization. Report compensation for the calendar year ending with or within the organization’s tax year.(A) (B) (C)

Name and business address Description of services Compensation

BAA 1EEAO1OBL 01/24113 Form 990 (2012)

Form 990(2012) THE NEW CHILDREN’ S MUSEUM

I~R?&JJLI Statement of RevenueCheck if Schedule 0 contains a response to any question in this Part VIII..

1 a Federated campaigns ab Membership duesc Fundraising eventsd Related organizationse Government grants (contributions) - - -

All other contributions, gifts, grants, andsimilar amounts not included above. -

g Noncash contributions included in Ins la-If: $ 55150h Total. Add lines la-if

2a ADMISSIONS

b MEMBERSHIP DUES & ASSESSMENTS

C FEES AND FACILITY USE

ci EDUCATION PROGRAM

C PARKING REVENUE

I All other program service revenue - -.

g Total. Add lines 2a-2f

3 Investment income (including dividends, interest andother similar amounts)Income from investment of tax-exempt bond proceeds -

Royalties

Gross rentsLess: rental expensesRental income or (loss) - - -

Net rental income or (loss)

Gross amount from sales ofassets other than inventory.

Less: cost or other basisand sales expensesGain or (loss)Net gain or (loss)

Gross income from fundraising events(not including. $ 255,907.of contributions reported on line ic).See Part IV, line 18Less: direct expensesNet income or (loss) from fundraising

Gross income from gaming activities.See Part IV, line 19 aLess: direct expenses bNet income or (loss) from gaming activities

Gross sales of inventory, less returnsand allowancesLess: cost of goods soldNet income or (loss) from sales of inventory

Miscellaneous Revenue Business code

11 a Q~CQ 1900099b __________________

e Total. Add lines 1 ia-lid12 Total revenue. See instructions

..

II (A)Total revenue

95—3619583 Page 9

-

11cr

2=— Lii

=0— Co0

Lii

(B)Related or

exemptfunctionrevenue

(C)Unrelatedbusinessrevenue

255, 907

1lbicidle

if

(D)Revenue

excluded from taxunder sections

512, 513, or 514

201, 097

1,600,108.

Lii

Lii0

Lii0)

(500-

Business code

900099

057

441. 083 441. 083

45

900099 240,592. 240,592.900099 234,106. 234,106.900099 64,593. 64,593.812930 63,182. 63,182.

1,043,556

(i) Real

13.121. 13, 121.

(i) Securities

6abC

ci

7a

b

C

ci

Ba

bC

9a

bC

lOa

bC

Lii

Lii

Lii

Lii

0

5

H343 5-343

5.343.3. 022. 500 1.016.774 0. —51.386.

BAA 1EEA01O9L 12/17112 Form 990 (2012)

S

Form 990 (2012) THE NEW CHILDREN’ S MUSEUM 95—3 6195 8 3 Page 10

llRrrwztI Statement of Functional Expenses

Do not include amounts reported on lines 6b,71,, 8b, 9b, and I Ob of Part VIII.

1 Grants and other assistance to governmentsand organizations in the United States. SeePart IV, line 21

2 Grants and other assistance to individuals inthe United States. See Part IV, line 22

3 Grants and other assistance to governments,organizations, and individuals outside theUnited States. See Part IV, lines 15 and 16.

4 Benefits paid to or for members~ Compensation of current officers, directors,

trustees, and key employees

6 Compensation not included above, todisqualified persons (as defined undersection 4958(0(1)) and persons describedin section 4958(c)(3)(B)

7 Other salaries and wages

g Pension plan accruals and contributions(include section 401(k) and section 403(b)employer contributions)

9 Other employee benefits10 Payroll taxes11 Fees for services (non-employees):

a Managementb LegalC Accountingd Lobbyinge Professional fundraising seNices. See Part IV, line 17.I Investment management feesg Other. (If line Jig amt exceeds 10% of line 25, col

umn (A) amt list line hg expenses on Sch 0)12 Advertising and promotion13 Office expenses14 Information technology15 Royalties16 Occupancy17 TraveL18 Payments of travel or entertainment

expenses for any federal, state, or localpublic officials

19 Conferences, conventions, and meetings..20 Interest21 Payments to affiliates22 Depreciation, depletion, and amortization.23 Insurance24 Other expenses. Itemize expenses not

covered above (List miscellaneous expensesin line 24€. If line 24e amount exceeds 10%of line 25, column (A) amount, list line 24€expenses on Schedule 0.)

a CONSULTANTS AND CONTRACT SVCSb SUPPLIES AND MATERIALSC REPAIR AND MAINTENANCEd BANK FEES AND OTHER CHARGESe All other expenses

25 Total functional expenses. Add lines 1 through 24e

26 Joint costs. Complete this line only ifthe organization reported in column (B)joint costs from a combined educationalcampaign and fundraising solicitation.Check here if followingSOP 98-2 (ASC 958-720>

Section 501(c) (3) and 501(c) (4) organizations must complete all columns. All other organizations must complete column (A).Check if Schedule 0 contains a response to any question in this Part IX I I

(A)Total expenses

(5) (C) (0)Program service Management and Fundraising

exoenses c-”-~al exor”~~s e~”~5

LIWSISIIL __

SIlL__

153,147, 715.

999. 121,635. 16,069.114, 497. 13, 797.

13,

16, 295.

110.4,379. 4,379.

19, 421.

13,

sinw&waa~ iwwa*ui.110.

270,205. 110,503. 122,868. 36,834.

0. 0. 0. 0.1,314,723. 1,088,362. 29,268. 197,093.

690,393. 621,353. 34.520. 34,520.35,513. - 25r9fiJ. 9.552.

65,70.935 70.80314,888. 876. 14,012.

390. 41. 676. 17, 207132

122,325. 104,756. 14,958.

6,507

8, 859

2, 611

10,971. 6,508. 1,806.8. 859

2, 657.

426,813. 289,545. 66,374. 70.894.37,404. 36,673. 300. 431.35,055. 35,055.24,860. 19.114. 5,746.56.910. 40,797. 4,604. 11,509.

3,504,447. 2,728,114. 377,429. 398, 904.

BAA 1EEAO1IOL 12118112 Form 990 (2012)

Form 990 (2012) THE NEW CHILDREN’ S MUSEUM

i~E~i{t!~I Balance Sheet

BAA

95—3619583 Page 11

• Check if Schedule 0 contains a response to any question in this Part X ....

(A) (B)Beginning of year End of year

1 Cash — non-interest-bearing 464,472. 1 355,601.2 Savings and temporary cash investments 476,889. 2 302,448.3 Pledges and grants receivable, net 362, 644. 3 308,325.4 Accounts receivable, net 33,605. 4 55, 607

5 Loans and other receivables from current and former officers, directors,trustees, key employees, and highest compensated employees. CompletePart II of Schedule L

6 Loans and other receivables from other disqualified persons (as defined undersection 4958(0(1)), persons described in section 4958(c)(3)(B), and contributingemployers and sponsoring organizations of section 501 (c)(9) voluntary employees’beneficiary organizations (see instructions). Complete Part II of Schedule L 6

~ 7 Notes and loans receivable, net 7~ 8 Inventories for sale or use 81 a Prepaid expenses and deferred charges 13,732 9 14,174.

lOa Land, buildings, and equipment: cost or other basis.Complete Part VI of Schedule D ba 23,157,419.

bLess:accumulateddepreciatioa lOb 2,629,233 21,256,065 bc 20,528,186.11 Investments — publicly traded securities 1112 Investments — other securities. See Part IV, line 11 1213 Investments — program-related. See Part IV, line 11 1314 Intangible assets 1415 Other assets. See Part IV, line 11 15 605, 846.16 Total assets. Add lines 1 through 15 (must equal line 34) 22,607,407 16 22,170,187.17 Accounts payable and accrued expenses 143,927 17 109,615.18 Grants payable 1819 Deferred revenue 155,919 19 201,159.

L 20 Tax-exempt bond liabilities 20k 21 Escrow or custodial account liability. Complete Part IV of Schedule D 21P 22 Loans and other payables to current and former officers, directors, trustees, —L key employees, highest compensated employees, and disqualified persons.. Complete Part Il of Schedule L 22

~ 23 Secured mortgages and notes payable to unrelated third parties 23~ 24 Unsecured notes and loans payable to unrelated third parties 24

25 Other liabilities (including federal inceme tax, payables to related third parties,and other liabilities not included on lines 17-24). Complete Part X of ScheduleD 66,893 25 55,297.

26 Total liabilities. Add lines 17 through 25 366,739 26 366,071.~ Organizations that follow SFAS 117 (ASC 958), check here and completeT lines 27 through 29, and lines 33 and 34.~ 27 Unrestricted net assets~ 28 Temporarily restricted net assets5 29 Permanently restricted net assets

R Organizations that do not follow SFAS 117 (ASC 958), check here Er and complete lines 30 through 34.

~ 30 Capital stock or trust principal, or current funds 30B 31 Paid-in or capital surplus, or land, building, or equipment fund 31

k 32 Retained earnings, endowment, accumulated income, or other funds 32~ 33 Totalnetassetsorfundbalances 22,240,668. 33 21,804,116.~ 34 Total liabilities and net assets/fund balances 22,607,407. 34 22,170,187.

21,800,950. 27439,718.

21,444,130.359, 986.

Form 990 (2012)

1EEAO11IL 01)03/13

Form9SO(2012) THE NEW CHILDREN’S MUSEUM 95—3619583 Pagel2

IP~1XI~~ Reconciliation of Net AssetsCheck if Schedule 0 contains a response to any question in this Part Xl [~]

1 Total revenue (must equal Part VIII, column (A), line 12) 1 3,022,500,2 Total expenses (must equal Part IX, column (A), line 25) 2 3,504,447.3 Revenue less expenses. Subtract line 2 from line 1 3 —481, 947.4 Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) 4 22,240, 668.5 Net unrealized gains (losses) on investments 5 31,215,6 Donated services and use of facilities 6 14,888.7 Investment expenses 7 —708.8 Prior period adjustments 89 Other changes in net assets or fund balances (explain in Schedule 0) 9 0.

10 Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line 33,column(B)) 10 21,804,116.

~Th~NlIj Financial Statements and ReportingCheck if Schedule 0 contains a response to any question in this Part XII 11

Accounting method used to prepare the Form 990: DCash ~Accrual DOther

If the organization changed its method of accounting from a prior year or checked ‘Other,’ explainin Schedule 0.

2 a Were the organization’s financial statements compiled or reviewed by an independent~If ‘Yes,’ check a box below to indicate whether the financial statements for the year were compiled or reviewed on aseparate basis, consolidated basis, or both:

E Separate basis Consolidated basis H Both consolidated and separate basisb Were the organization’s financial statements audited by an independent accountant’

If ‘Yes,’ check a box below to indicate whether the financial statements for the year were audited on a separatebasis, consolidated basis, or both:

~J Separate basis H Consolidated basis H Both consolidated and separate basisc If ‘Yes’ to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit,

review, or compilation of its financial statements and selection of an independent accountant’If the organization changed either its oversight process or selection process during the tax year, explainin Schedule 0.

3 a As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the SingleAudit Act and 0MB Circular A-133’

b If ‘Yes,’:did the organization undergo the required audit or audits? If the organization did not undergo the required auditor audits, explain why in Schedule 0 and describe any steps taken to undergo such audits

BAA Form 990 (2012)

1EEAO112L 08109111

0MB No. 1545-0047

Public Charity Status and Public Support 2012Complete if the organization is a section 501(cX3) organization or a section

4947(a)(1) nonexempt charitable trust.Department of the Treasury . tlltt~ThftiInsn.rtiiiInternal Revenue service ‘- Attach to Form 990 or Form 990-EZ. • See separate instructions.Name of the organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583Ii?Wift1lI4~I Reason for Public Charity Status (All organizations must Complete this part.) See instructions.The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)

1 A church, convention of churches or association of churches described in section 170(bXlXAXi).2 A school described in section 170(bX1XAXii). (Attach Schedule E.)3 A hospital or a cooperative hospital service organization described in section 170(bXlXAXiii).4 A medical research organization operated in conjunction with a hospital described in section 170(bXlXAXiii). Enter the hospital’s

name, city, and state:

H hi organization operated for the benefit of a college or university owned or operated by a governmental unit described in section170(bXl)(AXiv). (Complete Part II.)6 A federal, state, or local government or governmental unit described in section 170(bX1XAXv).~ x An organization that normally receives a substantial part of its support from a governmental unit or from the general public described

in section 170(bX1XAXv1). (Complete Part II.)8 H A community trust described in section 170(bXlXAXvi). (Complete Part II.)

H hi organization that norrrnlly receives: (1) rmre than 33-1/3% of its support from contributions, merrèership fees, and gross receipts from activitiesrelated to its exempt functions — subject to certain exceptions, and (2) no more than 33-1/3% of its support from gross investment income andunrelated tasiness taxable ir~rne (less section 511 tax) from &sinesses a~juired ty the organization after June 30, 1975. See section 509(aX2).(Complete Part Ill.)

10 An organization organized and operated exclusively to test for public safety. See section 509(aX4).~i An organization organized and operated exclusively for the benefit of, to perform the functions of, or carry out the purposes of one or more publicly

supported organizations described in section 509(a)(l) or section 509(a)(2). See section 509(aX3). Check the box that describes the type ofsupporting organization and complete lines lie through 1 ih.a ~Type I b ~Type II c H Type Ill — Functionally integrated d [ Type Ill — Non4unctionally integrated

e H By checking this box, I certify that the organization is not controlled directly or indirectly by one or more disqualified personsother than foundation managers and other than one or more publicly supported organizations described in section 509(a)(l) orsection 509(a)(2).If the organization received a written determination from the IRS that is a Type I, Type II or Type Ill supporting organization,check this box

g Since August 17, 2006, has the organization accepted any gift or contribution from any of the following persons?

_______ Yes No

(i) A person who directly or indirectly controls, either alone or together with persons described in (U) and (iii)below, the governing body of the supported organization7 11 g (I)

(ii) A family member of a person described in (I) above7 11 g (ii)

(iii) A 35% controlled entity of a person described in (i) or (U) above’ 11 g Qii)h Provide the following information about the supported organization(s).

0) Name of supported Oi) EiN (iii) Type of organization Øv) is the (v) Did you noti~’ (vi) is the (vu) Amount of monetaryorganization (described on hnes 1-9 organization in the organization in organization in support

above or iRc section column (I) listed in coiumn 0) of your column (1)(see instructions)) your governing support? organized in the

document? Us.?

Yes No Yes No Yes No

(A)

(B)

(C)

(0)

(E)

TotalBAA For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ. Schedule A (Form 990 or 990-EZ) 2012

TEEAO4O1L 08(09112

Schedule A worm 990 or 990-EZ) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583N&~i~tllff~ Support Schedule for Organizations Described in Sections 1 70(bXlXAXiv) and 170(bXlXAXvi)

(Complete only if you checked the box on line 5,7, orB of Part I or if the organization failed to qualify under Part Ill. If theorganization fails to qualify under the tests listed below, please complete Part Ill.)

Section A. Public Supportcalendar year (or fiscal yearbeginning in) ______________ ______________ ______________ ______________ ______________

1 Gifts, grants, contributions, andmembership fees received. coo notinclude any ‘unusual grants.)

2 Tax revenues levied for theorganization’s benefit andeither paid to or expendedon its behalf

3 The value of ser~’ices orfacilities furnished by agovernmental unit to theorganization without charge... ______________ ______________ ______________ ______________

Total. Add lines 1 through 3..The portion of totalcontributions by each person(other than a governmentalunit or publicly supportedorganization) included on line 1that exceeds 2% of the amountshown on line 11, column (0..

6 Public support. Subtract line 5from line 4

Section B. Total Supportcalendar year (or fiscal yearbeginning in) ______________ ______________ ______________ ______________ ______________

7 Amounts from line 4

8 Gross income from interest,dividends, payments receivedon securities loans, rents,royalties and income fromsimilar sources

9 Net income from unrelatedbusiness activities, whether ornot the business is regularlycarried on

10 Other income. Do not includegain or loss from the sale ofcapital as (E,~l4~ iq.Part IV.) .~, . _i.v

11 Total support. Add lines 7through 10

13 First five years. If the Form 990 is for the organization’s first, second, third, fourth, or fifth tax year as a section 501 (c)(3)organization, check this box and stop here H

Section C. Computation of Public Support Percentage14 Public support percentage for 2012 (line 6, column (f) divided by line 11, column (0) 1415 Public support percentage from 2011 Schedule A, Part II, line 14 15

76.02%84.12 %

16a 33-113% support test — 2012. If the organization did not check the box on line 13, and the line 14 is 33-1/3% or more, check this boxand stop here. The organization qualifies as a publicly supported organizatioft ._

b 33-113% support test —2011. If the organization did not check a box on line 13 or 16a, and line ISis 33-1/3% or more, check this boxand stop here. The organization qualifies as a publicly supported organization ~- H

17a 10%-facts-and-circumstances test —2012. If the organization did not check a box on line 13, 16a, or 1Gb, and line 14 is 10%or more, and if the organization meets the ‘facts-and-circumstances’ test, check this box and stop here. Explain in Part IV howthe organization meets the ‘facts-and-circumstances’ test. The organization qualifies as a publicly supported organization ~ H

b 10%-facts-and-circumstances test —2011. If the organization did not check a box on line 13, 16a, 16b, or 17a, and line 15 is 10%or more, and if the organization meets the ‘facts-and-circumstances’ test, check this box and stop here. Explain in Part IV how theorganization meets the ‘facts-and-circumstances’ test. The organization qualifies as a publicly supported organization

18 Private foundation. If the organization did not check a box on line 13, 16a, 1Gb, 17a, or 17b, check this box and see instructions...

BAA Schedule A (Form 990 or 990-EZ) 2012

Page 2

(a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (1) Total

45

5,247,040. 3,809,143. 4,878,809. 2,280,849. 2,297,704. 18,513,545.

___________ 0.

0.5,247,040. 3,809,143. 4,878,809. 2,280,849. 2,297,704. 18,513,545.

(a) 2008

4,136,390.

(b)2009 (c)2010 (d)2011

14, 377, 155

(e) 2012 (f) Total

5,247,040. 3,809,143. 4,878,809. 2,280,849. 2,297,704. 18,513,545.

62,632. 15,308. 9,316. 4,374. 13,121. 104,751.

125,893. 125,893.

96.052. 61,859, 3.899.

12 Gross receipts from related activities, etc (see instructions) 12

5.343.~ 167,153.

18,911,342.3,683,644.

TEEAO4O2L 08)09/12

Schedule A (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583 Page 3flRF~1Ph1IISupport Schedule for Organizations Described in Section 509(aX2)

(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization failsto qualify under the tests listed below, please complete Part II.)

Section A. Public SupportCalendar year (or fiscal yr beginning in) •

1 Gifts, grants, contributionsand membership feesreceived. (Do not includeany ‘unusual grants.’)

2 qross receipts from admissions, merchandise sold orservices performed, or facilitiesfurnished in any activity that isrelated to the organization’stax-exempt purpose

3 Gross receipts from activitiesthat are not an unrelated tradeor business under section 513.

4 Tax revenues levied for theorganization’s benefit andeither paid to or expended onits behalf

5 The value of services orfacilities furnished by agovernmental unit to theorganization without charge... ______________ ______________ ______________ ______________ ______________

6 Total. Add lines 1 through 5... _____________ _____________ _____________ _____________ _____________

7 a Amounts included on lines 1,2, and 3 received fromdisqualified persons

b Amounts included on lines 2and 3 received from other thandisqualified persons thatexceed the greater of $5,000 or1% of the amount on line 13for the year

c Add lines 7a and 7b8 Public support (Subtract line

7c from line 6.)

Section B. Total Support

(a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total

Calendar year (or fiscal yr beginning in) • (a) 2008 (b) 2009 (c) 2010 Cd) 2011 (e) 2012 (t) Total9 Amounts from line 6

lOa Gross income from interest,dividends, payments receivedon securities loans, rents,royalties and income fromsimilar sources

I, Unrelated business taxableincome (less section 511taxes) from businessesacquired after June 30, 1975..

cAdd lines lOa and lOb11 Net income from unrelated business

activities not included in line lOb,whether or not the business isregularly carried on

12 Other income. Do not includegain or loss from the~sale ofcapital assets (Explain inPart IV.)

13 Total support. (Add Ins 9, lOt, 11, and 12.)

14 First five years. If the Form 990 is for the organization’s first, second, third, fourth, or fifth tax year as a section 501 (c)(3)organization, check this box and stop here ~ fl

Section C. Computation of Public Support Percentage15 Public support percentage for 2012 (lineS, column (f) divided by line 13, column (f)) 1516 Public support percentage from 2011 Schedule A, Part Ill, line 15 16

Section 0. Computation of Investment Income Percentage17 Investment income percentage for 2012 (line bc, column (f) divided by line 13, column (f)) 1718 Investment income percentage from 2011 Schedule A, Part Ill, line 17 1819a 33-113% supporttests — 2012. If the organization did not check the box on line 14, and line 15 is more than 33-1/3%, and line 17

is not more than 33-1/3%, check this box and stop here. The organization qualifies as a publicly supported organization Hb33-113% support tests —2011. If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33-1/3%, and

line 18 is not more than 33-1/3%, check this box and stop here. The organization qualifies as a publicly supported organization....20 Private foundation. If the organization did not check a box on line 14, 19a, or 19b, check this box and see instructions

BAA 1EEA04O3L 08109,12 Schedule A Ororm 990 or 990-EZ) 2012

Schedule A (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 4

IF1t~1!~IL4~ Supplemental Information. Complete this part to provide the explanations required by Part II, line 10;Part II, line 17a or 17b; and Part Ill, line 12. Also complete this part for any additional information.(See instructions).


TEEAG4C4L 08110)12

2012 SCHEDULE A, PART IV - SUPPLEMENTAL INFORMATION PAGE 5

CLIENT 11-070 THE NEW CHILDREN’S MUSEUM 95-3619583

PART II, LINE 10- OTHER INCOME

NATURE AND SOURCE 2012 2011 2010 2009 2008

OTHER REVENUE $ 5,343. $ 3,899. $ 61,859. ___________ $ 96,052.TOTAL $ 5,343. $ 3,899. $ 61,859. $ 0. $ 96,052.

Schedule B (Form 990, 990-EZ, or 990-PF) (2012) Page 1 to 1 of Part II

Name of organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95—3619583

PP~j%i3IIj~I Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.

(a) No. (b) (c) (d)from Description of noncash properly given FMV (or estimate) Date receivedPart I (see instructions)

N/A

S_____________________

(a)No. (b) (c) (d)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

S_______________________

(a) No. (b) (c) (d)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

S_____________________


S_____________________


S_____________________


S_____________________

BAA Schedule B (Form 990, 990-EZ, or 990-PF) (2012)

TEEAO7O3L 11/30/12

Schedule B (Form 990, 990-EZ, or 990-PF) (2012) Page 1 to 1 of Part IIIName of organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583IEøIllluuiI Exclusively religious, charitable, etc, individual contributions to section 501(c)(7), (8) or (10)

organizations that total more than $1,000 for the year. Complete columns (a) through (e) and the following line entry.For organizations completing Part Ill, enter total of exclusively religious, charitable, etc.contributions of $1 ,000 or less for the year. (Enter this information once. See instructions.) ~ $ N/AUse duplicate copies of Part Ill if additional space is needed.

(a) (b) Cc) Cd)No. from Purpose of gift Use of gift Description of how gift is held

Part I

N/A

(e)Transfer of gift

Transferee’s name, address, and ZIP + 4 Relationship of transferor to transferee

(a) (b) (c) (d)No. from Purpose of gift Use of gift Description of how gift is held

Part I

(e)Transfer of gift



Part I

(e)Transfer of gift



Part I

(e)Transfer of gift


BAA Schedule B (Form 990, 990-EZ, or 990-PF) (2012)TEEAO7O4I. 11/30)12

0MB No. 1545-0047SCHEDULED(Form 990) Supplemental Financial Statements

— Complete if the organization answered ‘Yes,’ to Form 990,Part IV, lines 6,7,8,9,10, ha, lib, llc, lid, ile, ill, 12a, or 12b,

Attach to Form 990. See separate instructions.Name of the organization - Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583I? J~]i~II~I Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete it

the organization answered ‘Yes’ to Form 990, Part IV, line 6.(a) Donor advised funds (b) Funds and other accounts

i Total number at end of year2 Aggregate contributions to (during year)3 Aggregate grants from (during year)4 Aggregate value at end of year

5 Did the organization inform all donors and donor advisors in writing that the assets held in donor advised fundsare the organization’s property, subject to the organization’s exclusive legal control7 Yes No

6 Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be used onlyfor charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferringimpermissible private benefit7 DYes D No

[i~a1t~iiiiI Conservation Easements. Complete if the organization answered ‘Yes’ to Form 990, Part IV, line 7.1 Purpiose(s) of conservation easements held by the organization (check all that apply).

~ Preservation of land for public use (e.g., recreation or education) Preservation of an historically important land areaProtection of natural habitat Preservation of a certified historic structurePreservation of open space

2 Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservation easement on thelast day of the tax year.

a Total number of conservation easementsb Total acreage restricted by conservation easementsc Number of conservation easements on a certified historic structure included in (a)

d Number of conservation easements included in (c) acquired after 8/17/06, and not on a historicstructure listed in the National Register

3 Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during thetax year ~

4 Number of states where property subject to conservation easement is located e

7 Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year—S ________________

8 Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i)and section 170(h)(4)(B)(ii)7 DYes D No

9 In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and balance sheet, andinclude, if applicable, the text of the footnote to the organization’s financial statements that describes the organization’s accounting forconservation easements.

I PatellII~j Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar AssetsComplete if the organization answered ‘Yes’ to Form 990, Part IV, line S.1 a If the organization elected, as permitted under SFAS 116 (ASC 958), not to report in its revenue statement and balance sheet works of

art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide,in Part XIII, the text of the footnote to its financial statements that describes these items.

b if the organization elected, as permitted under SFAS 116 (ASC 958), to report in its revenue statement and balance sheet works of art,historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide thefollowing amounts relating to these items:(i) Revenues included in Form 990, Part VIII, line I __________________

(ii) Assets included in Form 990, Part X2 If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the following

amounts required to be reported under SFAS 116 (ASC 958) relating to these items:a Revenues included in Form 990, Part VIII, line 1bAssets included in Form 990, Part X

Oepadment of the Treasuryinternal Revenue Service

2012

I~3 Held at the End of the Tax Year2a2b2c

2d

5 Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations,and enforcement of the conservation easements it holds7 DYes ~ No

6 Staff and volunteer hours devoted to monitoring, inspecting, and enforcing conservation easements during the year

BAA For Paperwork Reduction Act Notice, see the instructions for Form 990. 1EEA33O1L 09/18(12 Schedule D (Form 990) 2012

Schedule D (Form 990) 2012 THE NEW CHILDREN’ S MUSEUM

0.679,741.

42,296.

65,718.

656,319.

0. 0.

0.

95—3619583 Page2

[P~Tt1tl1IIi Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)3 Using the organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collection

items (check all that apply):a Public exhibition d Loan or exchange programsb Scholarly research e Otherc Preservation for future generations

4 Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose inPart XIII.

5 During the year, did the organization solicit or receive donations of art, historical treasures, or other similar assetsto be sold to raise funds rather than to be maintained as part of the organization’s collection? Yes No

jPWFfIlirnp Escrow and Custodial Arrangements Complete If the organization answered Yes to Form 990 Part IV line 9 orreported an amount on Form 990, Part X, line 21.

1 a Is the organization an agent, trustee, custodian, or other intermediary for contributions or other assets not includedon Form 990, Part X7 fl Yes H No

b If ‘Yes,’ explain the arrangement in Part XIII and complete the following table: — _______________________________

Amount

c Beginning balance ic _______________________________

d Additions during the year id _______________________________

e Distributions during the year le __________________________________

Ending balance if _______________________________

2a Did the organization include an amount on Form 990, Part X, line 21~ Li Yes Nob If ‘Yes,’ explain the arrangement in Part XIII. Check here if the explantion has been provided in Part XIlt

~ Endowment Funds. Complete if the orcianization answered ‘Yes’ to Form 990. Part IV. line 10.(a) Current (b) Prior year (c) Two years

a Beginning of year balanceb Contributions __________________ __________________ ___________________

C Net investment earnings, gains,and losses

d Grants or scholarshipse Other expenditures for facilities

and programsAdministrative expenses

g End of year balanceProvide the estimated percentage of the current year end balance (line 1g, column (a)) held as:

a Board designated or quasi-endowment 100.00 %b Permanent endowment —

c Temporarily restricted endowment •

The percentages in lines 2a, 2b, and 2c should equal 100%.

3a Are there endowment funds not in the possession of the organization that are held and administered for theorganization by:(i) unrelated organizations(ii) related organizations

b If ‘Yes’ to 3a(Ji), are the related organizations listed as required on Schedule R’4 Describe in Part XIII the intended uses of the organization’s endowment funds.

IRSrt&’ZIII Land Buildincis and Equipment See Form 990 Part X line 10

0.

0.

1

2

(d) Three years (e) Four years

0. 0.

0. 0.

I Yes I No3a(i)I3a(ii)I

xx

3b1

Description of property (a) Cost or other basi~ (b) Cost or other (c) Accumulated (d) Book value(investment) basis (other) depreciation

iaLand 2,232,286. WeRIUflIt!tB 2,232,286.bBuildings 19,669, 915. 1,938, 087. 17,731,828.cLeaseholdimprovements 183,014. 30,813. 152,201.dEquipment 256,036. 161,182. 94,854.eOther 816,168. 499,151. 317,017.

Total. Add lines 1 a through 1 e. (Column (d) must equal Form 990, Part X, column (B), line 10(c).) ~ 20, 528, 186.BAA Schedule D (Form 990) 2012

TEEA33O2L 06/07/12

j~S~iwiI~I Investments — Other Securities. See Form 990, Part X, line 12. N/A(a) Description of security or category (b) Book value (c) Method of valuation: Cost or

(including name of security) end-of-year market value(1) Financial derivatives(2) Closely-held equity interests(3) Other(A)(B)(C)(D)(E)(F)(G)(H)

(I)Total. (Column (b) must equal Form 99t~ PartX, column (B) line /2.)...~~rwvur~~ investments — Program Related. See Form 990, Part X, line 13. N/A

(a) Description of investment type (b) Book value (c) Method of valuation: Cost orend-of-year_market value

(1)(2)(3)(4)(5)(6)(7)(8)(9)

(10)Total. (Column (b) must equal Form 99t~ PartX, column (B) line /3.)..

IPWft~LJX~:I other Assets. See Form 990, Part X, line 15. N/A(a) Description (b) Book value

(1)(2)(3)(4)(5)(6)(7)(8)(9)

(10)Total. (Column (b) must equal Form 990, Part X, column (B), line 15.)

[~~XI1~ Other Liabilities. See Form 990, Part X, line 25.(a) Description of liability (b) Book value

(1) Federal income taxes(2) CAPITAL LEASE OBLIGATIONS 55,297.(3)(4)(5)(6)(7)(8)(9)

(10)(11)

Total. (Column (b) must equal Form 99&~ PartX, column (B) line ~ 55, 2972. FIN 48 (ASC 740) Footnote. In Part XIII, provide the text of the footnote to the organizations financial statements that reports the organizations liability for uncertain tax positionsunder FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIft SEE. PART. XIII

ScheduleD (Form 990)2012 THE NEW CHILDREN’S MUSEUM 95—3619583 Page 3

BAA T!EA3SOIL 12l~l12 ScheduleD flm 990) 2012

Schedule D (Form 990) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 4

[PTt$Zfl$I Reconciliation of Revenue per Audited Financial Statements With Revenue per Return1 Total revenue, gains, and other support per audited financial statements 1 3,311,097.2 Amounts included online] but not on Form 990, Part VIII, line 12:

a Net unrealized gains on investments 2a 31, 215.b Donated services and use of facilities 2b 14,888.c Recoveries of prior year grants 2cdOther (Describe in Part XIll.)..SEE.2Z~RT. XIII 2d 243,202.e Add lines 2a through 2ct 2e 289,305.

3 Subtract line 2e from line 1 3 3,021,792.4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:

a Investment expenses not included on Form 990, Part VIII, line 71a 4a 708.bOther (Describe in Part XIII.) 41, ____________________

cAddlines4aand4b 4c 708.5 Total revenue. Add lines S and 4c. (This must equal Form 990, Part!, line 12.) 5 3,022,500.

p~ij;n*i Reconciliation of Expenses per Audited Financial Statements With Expenses per Return1 Total expenses and losses per audited financial statements 1 3,747,649.2 Amounts included on line 1 but not on Form 990, Part IX, line 25:

a Donated services and use of facilities 2a1, Prior year adjustments 2b ____________________ JcOther losses 2cd Other (Describe in Part XIII.).. SEF. EZ~RT. XIII 2d 243,202.e Add lines 2a through 2d 2e 243,202.

3 Subtract line 2e from line 1 3 3,504,447.4 Amounts included on Form 990, Part IX, line 25, but not on line 1: III

a Investment expenses not included on Form 990, Part VIII, line 7h 4aI, Other (Describe in Part XIII.) 4b ____________________

cAddlines4aand4b 4cS Total expenses. Add lines Sand 4c. (This must equal Form 990, Part I, line 18.) 5 3,504,447.

[Eai~t!~fluII Supplemental InformationComplete this part to provide the descriptions required for Part II, lines 3,5, and 9; Part Ill, lines la and 4; Part IV, lines lb and 2b; Part V,line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.

PART X - FIN 48 FOOTNOTE

THE NEW CHILDREN’S MUSEUM (“NCM’) IS A PUBLIC CHARITY AND IS EXEMPT FROM INCOME TAXES

UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND SECTION 23701(D) OF THE

CALIFORNIA REVENUE AND TAXATION CODE. NCM BELIEVES THAT IT HAS APPROPRIATE SUPPORT

FOR ANY TAX POSITIONS TAKEN, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS

THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. NCM IS NOT A PRIVATE FOUNDATION.

NCM’ S RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX FOR THE YEARS ENDED DECEMBER 31,BAA ScheduleD (Form 990) 2012

1EEA33041. 11/30(12

Schedule D (Form 990) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 5[ftEkttXl!JfiI Supplemental Information (continued)

2012, 2011, 2010 MiD 2009 ARE SUBJECT TO EXANINATION BY THE INTERNAL REVENUE SERVICE

AND STATE TAXING AUTHORITIES, GENERALLY THREE TO FOUR YEARS AFTER THE RETURNS WERE

FILED.

BAA TEEA3SOSL 06108112 ScheduleD (Form 990) 2012

2012 SCHEDULE D, PART XIII - SUPPLEMENTAL INFORMATION PAGE 4


SCHEDULE D, PART XI, LINE 20OTHER REVENUE INCLUDED IN FIS BUT NOT INCLUDED ON FORM 990

LOSS ON SALE OF PROPERTY $ 32,125.SPECIAL EVENT EXPENSES 211,077.

TOTAL $ 243,202.

SCHEDULED, PART XII, LINE 20OTHER EXPENSES AND LOSSES PER AUDITED PIS

$ 32,125.211,077.

LOSS ON SALE OF PROPERTYSPECIAL EVENT EXPENSES

TOTAL S 243,202.

0MB No. 1545-0047

Supplemental Information RegardingFundraising or Gaming Activities

Complete if the organization answered ‘Yes to Form 990, Part IV, lines 17, 18,or 19, or if the organization entered more than $15,000 on Form 990-EZ, line Ga.

• Attach to Form 990 or Form 990-EZ. • See separate instructions.

SCHEDULE G(Form 990 or 990-EZ)

Department of the TreasuryInternal Revenue Service

2012

lncnertinn~:~*

Name of the organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583~ ~~ir Fundraising Activities. Complete if the organization answered ‘Yes’ to Form 990, Part IV, line 17.~ a a Form 990-EZ filers are not required to complete this part.

1 Indicate whether the organization raised funds through any of the following activities. Check all that apply.a Mail solicitations e H Solicitation of non-government grantsb H Internet and email solicitations f ~ Solicitation of government grantsc H Phone solicitations g fl Special fundraising eventsci H In-person solicitations

2a Did the organization have a written or oral agreement with any individual (including officers, directors, trustees or keyemployees listed in Form 990, Part VII) or entity in connection with professional fundraising services7 DYes ~No

b If ‘Yes,’ list the ten highest paid individuals or entities (fijndraisers) pursuant to agreements under which the fundraiser is to becompensated at least $5,000 by the organization.

(i) Name and address of individual (ii) Activity (iii) Did fundraiser (iv) Gross receipts (v) Amount paid to cvi) Amount paid toor entity (fundraiser) have custody or control from activity (or retained by) (or retained by)

of contributions? fundraiser listed in organizationcolumn (i)

Yes No

1

2

3

4

5

6

7

8

9

10

Total • Q

3 List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt trom registrationor licensing.

BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.TEEA37O1L 01/07/13

Schedule G (Form 990 or 990-EZ) 2012

Schedule 0 (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583

I prrtqijj Fundraising Events Complete if the organization answered Yes to Form 990 Part IV, line 18 or reportedmore than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b.List events with gross receipts greater than $5,000.

(a) Event #1 (b) Event #2 (c) Other events (ci) Total events(add coiumn (a)

GALA NONE through column (c))~ (event type) (event type) (totai number)

v~ 1 Gross receipts 402,477. 402,477.E 2 Less: charitable contributions 255,907. 255,907.

3 Gross income (line 1 minus line 2) 146,570. 146,570.

4 Cash prizes

5 Noncash prizes

h 6 Rentlfaciiity costs 15,572. 15,572.

! ~ Foodandbeverages 34,075 34,075.~ 8 Entertainment 5,997 5,997.E

~ 9 Other direct expenses 155,433 155,433.B5

10 Direct expense summary. Add lines 4 through 9 in column (d) 211,077.11 Net income summary. Combine line 3, column (d), and line 10 —64,507.

F~?it~HI~ Gaming. Complete if the organization answered ‘Yes’ to Form 990, Part IV, line 19, or reported more than$15,000 on Form 990-EZ, line 6a.

(a) Bingo (b) Pull tabs/instant (c) Other gaming (ci) Total gaming~ bingo/progressive (add column (a)V bingo through column (c))BNuB 1 Gross revenue

2 Cash prizesE

Dx

h 3 Non-cash prizesENcsT ~ 4 Rent/facility costs

5 Other direct expenses~jYes ~ HYes HYes % 1111 ~

6 volunteer labor flNo fl No flNo NIINISI1WI1ItI~

7 Direct expense summary. Add lines 2 through 5 in column (d)

8 Net gaming income summary. Combine lines 1, column (d) and line 7

9 Enter the state(s) in which the organization operates gaming activities: __________________________________________________________a Is the organization licensed to operate gaming activities in each of these states7 H Yes DN0b if ‘No,’ explain:

10 a Were any of the organization’s gaming licenses revoked, suspended or terminated during the tax year7 H Yes LI Nob If ‘Yes,’ explain:

Page 2

BAA TEEA37O2L 01/07113 Schedule 0 (Form 990 or 990-EZ) 2012

Schedule G (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 311 Does the organization operate gaming activities with nonmernbers’ H Yes H No

12 Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity formed toadminister charitable gaming? [Yes [No

13 Indicate the percentage of gaming activity operated in:a The organization’s facility 13abAn outside facility 13b

14 Enter the name and address of the person who prepares the organization’s gaming/special events books and records:

Name ~

Address

isa Does the organization have a contact with a third party from whom the organization receives gaming revenue’ [Yesb If ‘Yes,’ enter the amount of gaming revenue received by the organization~ $ and the amount

of gaming revenue retained by the third party $c If Yes,’ enter name and address of the third party:

Name~1

Address ~

16 Gaming manager information:

Name —

Gaming manager compensation ~ $

Description of services provided

Li Director/officer [Employee [Independent contractor

17 Mandatory distributions

a Is the organization required under state law to make charitable distributions from the gaming proceeds to retain thestate gaming license? [Yes [No

b Enter the amount of distributions required under state law to be distributed to other exempt organizations or spent in theorganization’s own exempt activities during the tax year $

I~arUV4 I Supplemental Information Complete this part to provide the explanations required by Part I, line 2b,columns (iii) and (v), and Part Ill, lines 9, 9b, lob, 15b, 15c, 16, and 17b, as applicable. Also completethis part to provide any additional information (see instructions).

BAA TEEA37O3L 01/07113 Schedule G (Form 990 or 990-EZ) 2012

Compensation InformationFor certain Officers, Directors, Trustees, Key Employees, and Highest

Compensated Employees~- Complete if the organization answered ‘Yes’ to Form 990, Part IV, line 23,

~ Attach to Form 990. “ See separate instructions.Name of the organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583~g~nIj Questions Regarding Compensation

1 a Check the appropriate box(es) if the organization provided any of the following to or for a person listed in Form 990, PartVII, Section A, line la. Complete Part Ill to provide any relevant information regarding these items.

[First-class or charter travel [Housing allowance or residence for personal use

[Travel for companions [Payments for business use of personal residence

[Tax indemnification and gross-up payments Health or social club dues or initiation fees

[Discretionary spending account [Personal services (e.g., maid, chauffeur, chef)

b If any of the boxes on line 1 a are checked, did the organization follow a written policy regarding payment orreimbursement or provision of all of the expenses described above? If ‘No,’ complete Part Ill to explain

2 Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all officers, directors,trustees, and the CEO/Executive Director, regarding the items checked in line la’

3 Indicate which, if any, of the following the filing organization used to establish the compensation of the organization’s -

CEO/Executive Director. Check all that apply. Do not check any boxes for methods used by a related organization toestablish compensation of the CEO/Executive Director, but explain in Part Ill.

~ Compensation committee ~Written employment contract

[ Independent compensation consultant ~ Compensation survey or study[Form 990 of other organizations ~ Approval by the board or compensation committee

4 During the year, did any person listed in Form 990, Part VII, Section A, line la with respect to the filing organizationor a related organization:

a Receive a severance payment or change-of-control payment?b Participate in, or receive payment from, a supplemental nonqualified retirement plan’c Participate in, or receive payment from, an equity-based compensation arrangement’

If ‘Yes’ to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.

Only section 501(cXS) and 501(cX4) organizations must complete lines 5-9.

5 For persons listed in Form 990, Part VII, Section A, line la, did the organization pay or accrue any compensationcontingent on the revenues of:

a The organization’bAny related organization’

If ‘Yes’ to line Sa or Sb, describe in Part Ill.

6 For persons listed in Form 990, Part VII, Section A, line Ia, did the organization pay or accrue any compensationcontingent on the net earnings of:

a The organization’b Any related organization’

If ‘Yes’ to line 6a or 6b, describe in Part Ill.

7 For persons listed in Form 990, Part VII, Section A, line la, did the organization provide any non-fixedpayments not described in lines S and 6? If ‘Yes,’ describe in Part Ill

8 Were any amounts reported in Form 990, Part VII, paid or accrued pursuant to a contract that was subjectto the initial contract exception described in Regulations section 53.4958-4(a)(3)?If ‘Yes,’ describe in Part II

9 If ‘Yes’ to line 8, did the organization also follow the rebuttable presumption procedure described in Regulationssection 53.4958-6(c)’

BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990. Schedule 3 (Form 990) 2012

SCHEDULE J(Form 990)

Oepartment of the Treasuryinternai Revenue Service

0MB No. 1545-0047

2012~wf

Yes No

A -.1 Ix

TEEA4IO1L 12)10/12

Schedule J (Form 990) 2012 THE NEW CHILDREN’ S MUSEUM 95 —3 61958 3 Page 2

Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.

For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the instructions onrow (ii). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iü) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line la applicable columns (0) and (E) amounts for that individual.

(B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement (D) Nontaxable (E) Total of (F) Compensation

(A) Name and Title Base (ii) Bonus and (iii)Oiher and other benefits coIumns~)(i)-~) reported ascompensatLon incentive reportabie e erred deferred in prior

compensaiion compensation compensation Form 990

JULIANNE MARKOW (i) 0. Q. 0. 424Q0.1 EXECUTIVE DIR. ) 0. 0. 0. 0. 0. 0. 0.

(I)2 (II)

(I)3

(I)4

(i)5

(I)6 (II)

(I)7

(I)8 )

(i)9

(i)10 00

(i)11 00

(i)12 00

(013

(I)14 )

(I)15 cli)

(i)

16 (ii)BAA Schedule J (Form 990) 2012TEEA4IO2L 1211 112

Schedule J (Form 990) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583 PageS

I~fflIfIi Supplemental InformationComplete this part to provide the information, explanation, or descriptions required for Part I, lines la, lb, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, forPart II. Also complete this part for any additional information.

BAA Schedule J (Form 990) 20121EEA41O3L 12111/12

Noncash Contributions

Complete if the organizations answered ‘Yeson Form 990, Part IV, lines 29 or 30.

~ Attach to Form 990.

SCHEDULE M(Form 990)

Deparfrnent of the TreasuryInternal Revenue Service

0MB No. 1545.0047

2012fI~[QP~bPUbliè4aa


THE NEW CHILDREN’S MUSEUM 95-3619583~ft31~Types of Property

(a) (b) (c) (d)Check if Number of Noncash contribution Method of determining

applicable - contrlbutlops or amounts reported noncash contribution amountsitems contributed on Form 990,

Part VIII, line lg

1 Art—Worksofart2 Art — Historical treasures3 Art — Fractional interests4 Books and publications5 Clothing and household goods ISI11I~IIMIIRMI6 Cars and other vehicles7 Boats and planes8 Intellectual property9 Securities — Publicly traded

10 Securities — Closely held stock11 Securities — Partnership, LLC, or trust interests.12 Securities — Miscellaneous

13 Qualified conservation contribution —

Historic structures14 Qualified conservation contribution — Other15 Real estate — Residential16 Real estate — Commercial17 Real estate — Other18 Collectibles19 Food inventory20 Drugs and medical supplies21 Taxidermy22 Historical artifacts23 Scientific specimens24 Archeological artifacts25 Other~ (CATERING-FOOD ).... 6 35,909. FMV26 Other ~ C )....27 Other ~ C )....

28 Other~__C ).

29 Number of Forms 8283 received by the organization during the tax year for contributions for which theorganization completed Form 8283, Part IV, Donee Acknowledgement 29

Yes No

30a During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it musthold for at least three years from the date of the initial contribution, and which is not required to be used for exemptpurposes for the entire holding period7 30a X

b If ‘Yes,’ describe the arrangement in Part II ~31 Does the organization have a gift acceptance policy that requires the review of any non-standard contributions’ 31 X

32a Does the organization hire or use third parties or related organizations to solicit, process, or sellnoncash contributions’ 32a X

b If Yes,’ describe in Part II.33 If the organization did not report an amount in column (c) for a type of property for which column (a) is checked,

~ describe in Part II.BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990. Schedule M (Form 990) 2012

TEEA46O1L 12110/12

a I

ScheduleM(Form9SO)2012 THE NEW CHILDREN’S MUSEUM 95—3619583 Page2

ILRIàflIJM Supplemental Information. Complete this part to provide the information required by Part I, lines SOb, 32b,and 33, and whether the organization is reporting in Part I, column (b), the number of contributions, thenumber of items received, or a combination of both. Also complete this part for any additional information.

BAA TEEA4EO2L 12110112 Schedule M Worm 990) 2012

0MB No. 1545.0047SCHEDULE 0 Supplemental Information to Form 990 or 990-EZ(Form 990 orS9O-EZ) 2012

Complete to provide information for responses to specific questions onForm 990 or 990-EZ or to provide any additional information.

• Attach to Form 990 or 990-EZ.Name of the organization Employer dentification number

THE NEW CHILDREN’S MUSEUM 95-3619583

~

THE NEW CHILDREN’ S MUSEUM IS A NEW MODEL OF CHILDREN’ S MUSEUM WHOSE MISSION IS TO

STIMULATE IMAGINATION, CREATIVITY, AND CRITICAL THINKING IN CHILDREN AND FAMILIES

THROUGH INVENTIVE AND ENGAGING EXPERIENCES WITH CONTEMPORARY ART.

AS A CALIFORNIA NOT-FOR-PROFIT CORPORATION FUNDED BY ADMISSIONS, MEMBERSHIPS, AND

COMMUNITY SUPPORT, THE MUSEUM EMPOWERS CHILDREN TO THINK, PLAY AND CREATE THROUGH

PARTICIPATORY EXHIBITIONS, ENGAGING ART-MAKING ACTIVITIES, OPEN-ENDED PLAY, AND

IN—DEPTH EDUCATIONAL PROGRAMS. INCORPORATED ON MARCH 21, 1981, THE ORIGINAL CHILDREN’S

MUSEUM OPENED ITS FIRST FACILITY IN 1983 IN LA JOLLA, AND RELOCATED TO A DOWNTOWN

WAREHOUSE AT 200 WEST ISLAND AVENUE IN 1993. AT THAT TIME, THE MUSEUM BECAME

CHILDREN’ S MUSEUM/MUSEO DE LOS NIflOS SAN DIEGO. AFTER NEARLY TEN YEARS IN THE WAREHOUSE

SPACE, THE DOORS WERE CLOSED IN 2002 TO BREAK GROUND FOR A NEW BUILDING AT THE SAME

SITE. THE MUSEUM OPERATED “WITHOUT WALLS” DURING THE CLOSURE, PROVIDING COMMUNITY

OUTREACH ACTIVITIES THROUGHOUT THE REGION.

THE MUSEUM REINVENTED ITSELF AND OPENED A NEW ENVIRONMENTALLY SUSTAINABLE FACILITY IN

DOWNTOWN SAN DIEGO’S MARINA DISTRICT IN MAY OF 2008. DESIGNED BY ROBERT WELLINGTON

QUIGLEY, THE 50,000-SQUARE-FOOT BUILDING HOUSES EXPANSIVE GALLERIES, OPEN STUDIO

ENVIRONMENTS, AND AN ARTS EDUCATION CENTER PROVIDING ENRICHING AND INFORMATIVE SCHOOL

VISITS AND IN-DEPTH CAMPS. AS A REFLECTION OF THE NEW BUILDING AND NEW PROGRAMS, THE

MUSEUM CHANGED ITS NAME TO THE NEW CHILDREN’S MUSEUM.

THE NEW CHILDREN’S MUSEUM (“NCM”) BRINGS FAMILIES TOGETHER IN A RICH EDUCATIONAL

ENVIRONMENT THAT FOSTERS CREATIVITY, BLENDING ELEMENTS OF ART MUSEUM AND CHILDREN’ S

MUSEUM. NCM IS THE ONLY CHILDREN’S MUSEUM IN THE UNITED STATES DEDICATED TO

COMMISSIONING LEADING CONTEMPORARY ARTISTS TO CREATE WORKS FOR ITS AUDIENCE RATHERBAA For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-U. TEEA4SO1L 1218/12 Schedule 0 (Form 990 or 990-EZ) 2012

Schedule 0 (Form 990 or 990-EZ) 2012 Page 2Name of the organization Employer identification number


THAN REINTERPRETING EXISTING WORKS OF ART OR APPLYING AN ARTISTIC ELEMENT TO A

HANDS-ON CHILDREN’S ACTIVITY. BY ASKING ARTISTS TO CREATE PIECES WITH TACTILE,

PHYSICAL, AND PARTICIPATORY COMPONENTS, NCM OPENS A WORLD OF ART AND CREATIVITY TO

CHILDREN THROUGH OPPORTUNITIES TO OBSERVE AND CREATE.

SERVING ALL AGES FROM TODDLER TO TEEN, NCM TAKES A UNIQUE APPROACH TO THE

ENVIRONMENTS AND OPPORTUNITIES DESIGNED FOR AND PRESENTED TO CHILDREN. THE MUSEUM’ S

VISITORS INTERACT WITH THE EXHIBITIONS IN A HANDS-ON WAY, WHICH MAY INCLUDE CLIMBING

IN, RUNNING THROUGH, REARRANGING AND MANIPULATING, STACKING, DRIVING, RIDING,

PAINTING, AND EXAMINING THE PIECES. THESE INTERACTIVE EXPERIENCES ARE ENHANCED WITH

ON-SITE ENGAGEMENT BY TRAINED MUSEUM EDUCATORS WHO ARE ALWAYS PRESENT THROUGHOUT THE

MUSEUM; THESE INDIVIDUALS ARE ARTISTS AND EDUCATORS. THE MUSEUM ALSO PROVIDES A

VARIETY OF HANDS-ON ART MAKING ACTIVITIES FOR ALL VISITORS THROUGHOUT EACH DAY; SOME

ARE SELF-DIRECTED, AND OTHERS ARE LED BY STAFF MEMBERS. THE OBJECTIVES OF EACH OF

THESE OFFERINGS ARE TO STIMULATE THE IMAGINATION AND PROVIDE OPEN-ENDED OPPORTUNITIES

TO EXPLORE THE WORLD. AS A RESULT, THE MUSEUM CULTIVATES INNOVATIVE THINKING,

NURTURES COLLABORATION, DEVELOPS PROBLEM SOLVING SKILLS, AND ENCOURAGES RISK TAKING.

IN 2012, 143,295 CHILDREN AND FAMILIES HAD AN OPPORTUNITY TO EXPERIENCE THE NEW

CHILDREN’S MUSEUM, WITH A TOTAL OF 730,168 VISITORS SINCE RE-OPENING IN 2008. DURING

2012, THE MUSEUM WELCOMED 14,501 STUDENTS AND CHAPERONES THROUGH THE MUSEUM’S

INNOVATIVE EDUCATION AND SCHOOL VISITS PROGRAMS. CAMP ATTENDANCE CONTINUES TO

INCREASE, WITH 420 CHILDREN PARTICIPATING IN SPRING, SUMMER AND FALL/WINTER CAMPS IN

2012.

ADDITIONALLY, NCM CONTINUES TO OFFER ACCESS TO FAMILIES FROM ALL ECONOMIC LEVELS WITH

BAA Schedule 0 (Form 990 or 990-EZ) 2012TEEA49O2L 12/8)12

Schedule 0 Worm 990 or 990-EZ) 2012 Page 2Name of the organization Employer identification number


__yP3f~?IliL°_QfY~gMPPry’?U~t!~NTh

ITS INNOVATIVE AND EXPANDING COMMUNITY ACCESS PROGRAM. IN 2012, 25* OF OUR VISITORS

ATTENDED THE MUSEUM FREE OF CHARGE THROUGH THE FOLLOWING PROGRAMS:

* FREE TITLE 1 SCHOOL VISITS

* FREE CHECK OUT NCM PROGRAM AT CITY AND COUNTY LIBRARIES

* FREE ADMISSION ON TARGET FREE SECOND SUNDAYS

* SCHOOL-IN-RESIDENCE PROGRAM

* FREE ACCESS TO MILITARY FAMILIES VIA BLUE STAR MUSEUM INITIATIVE (MEMORIAL DAY TO

LABOR DAY)

IN ADDITION, THE MUSEUM PARTICIPATED WITH THE SAN DIEGO MUSEUM COUNCIL ON TWO

INITIATIVES DESIGNED TO SPOTLIGHT ARTS AND CULTURAL ACTIVITIES AND PROVIDE DISCOUNTED

ADMISSION:

* MUSEUM MONTH (FEBRUARY) : HALF OFF ADMISSION

* FALL FOR THE ARTS (OCTOBER) : FREE ADMISSION FOR CHILDREN WITH ADULT ADMISSION

PROGRAMS:

CURRENT EXHIBITION

THE NEW CHILDREN’ S MUSEUM IS A NON-COLLECTING MUSEUM THAT PRESENTS MUSEUM-WIDE

THEMATIC EXHIBITIONS FEATURING ORIGINAL WORKS OF ART THAT OCCUPY ALL OF THE GALLERY

SPACES. SINCE RE-OPENING IN 2008, THE MUSEUM HAS LAUNCHED THREE MUSEUM-WIDE

EXHIBITIONS.

* CHILDSPLAY (2008 — 2009)

BAA Schedule 0 (Form 990 or 990-EZ) 2012TEEA49O2L 12/8/12

Schedule 0 (Form 990 or 990-EZ) 2012 ~ 9



* ANIMAL ART (2009 — 2011)

* TRASH (2011 — 2013)

THE CURRENT EXHIBITION, TRASH, SEEKS TO DRAW ATTENTION TO AN INVISIBLE ISSUE THAT

INCREASINGLY DOMINATES OUR LIVES. FOR NEARLY 100 YEARS, ARTISTS HAVE CHOSEN TO WORK

WITH TRASH TO CREATE A TANGIBLE CONNECTION TO EVERYDAY LIFE AND TO REJECT THE IDEA

- - H~AI~~IRPRECISOSIXASARE

PASSIONATELY INTERESTED IN THE ENVIRONMENTAL IMPACT OF THEIR MATERIALS. THROUGH THEIR

TRANSFORMATION OF TRASH INTO ART, OUR ARTISTS ENCOURAGE YOU TO ENVISION TRASH AS MORE

THAN WASTE NEEDING DISPOSAL. THE FUTURE STARTS HERE AT NCM. WE WANT TO EMPOWER

CHILDREN AND FAMILIES TO ACT AS THE AGENTS OF CHANGE AT HOME, AND WE LOOK TO CHILDREN

TO FIND THE NEW APPROACHES, NEW IDEAS, AND NEW SOLUTIONS THAT WILL CHANGE OUR FUTURE.

UPCOMING EXHIBITION

IN OCTOBER 2013, THE NEW CHILDREN’S MUSEUM WILL PRESENT ITS FOURTH MAJOR EXHIBITION,

FEAST! THE ART OF PLAYING WITH YOUR FOOD. THIS EXHIBITION WILL EXPLORE THE SUBJECT

OF FOOD THROUGH PLAYFUL, MULTISENSORY, IMMERSIVE EXPERIENCES. THROUGH FEAST! THE

MUSEUM WILL ENGAGE CHILDREN AND FAMILIES AROUND MANY TIMELY TOPICS, INCLUDING HEALTH,

AGRICULTURE, FAMILY HERITAGE, COMMUNITY AND THE ENVIRONMENT. IN ADDITION TO USING

CONTEMPORARY VISUAL ART AS A VEHICLE FOR PRESENTING THESE IDEAS, THE EXHIBITION WILL

- - _Ijç~1 p~AJgSggN_C~~ TECHNOLQGY, MUSIC AND DESIGN IN ~p~~c.M

WILL PROVIDE A WIDE RANGE OF HANDS-ON ART-MAKING STUDIOS, EDUCATION PROGRAMS,

WORKSHOPS AND CELEBRATORY EVENTS, DESIGNED TO PROVIDE AN EVER-CHANGING MENU OF

ENRICHMENT OPPORTUNITIES FOR OUR VISITORS.

COMMUNITY OUTREACH

BAA Schedule 0 (Form 990 or 990-EZ) 2012TEEA49O2L 12/8(12

Schedule 0 (Form 990 or 990-EZ) 2012 Page 2Name of the organization Employer identification number


~

PARTNERS IN CREATIVITY: WORKING WITH LOCAL SOCIAL SERVICE ORGANIZATIONS SUCH AS THE

MONARCH SCHOOL AND THE YWCA, NCM PROVIDES AN OPPORTUNITY FOR AT-RISK CHILDREN AND

THEIR FAMILIES TO BE IN AN ENVIRONMENT THAT IS DESIGNED FOR CHILDREN AND TO

EXPERIENCE A PLACE THAT IS UNIQUELY TAILORED FOR THEIR NEEDS. PARTNERS IN CREATIVITY

GIVES THEM THE CHANCE TO USE THEIR IMAGINATIONS, EXPRESS THEMSELVES THROUGH ART,

EXPLORE NEW IDEAS, AND JUST HAVE FUN IN A SAFE, CLEAN, AND STIMULATING PLACE. IT

WILL ALSO ALLOW THE CHILDREN’S CAREGIVERS A RESPITE AND A CHANCE TO INTERACT WITH THEM

IN A NEW WAY. NCM ASPIRES TO ENRICH THE LIVES OF THOSE IT SERVES. PARTNERS IN

CREATIVITY IS THE ONLY PROGRAM OF ITS KIND IN THE COMMUNITY. NCM’S DISTINCTIVE

APPROACH OF COLLABORATING WITH COMMUNITY PARTNERS ACROSS THE SAN DIEGO NON-PROFIT

SECTOR TO PROVIDE UNDERSERVED AND AT-RISK CHILDREN WITH UNIQUE ART EXPERIENCES

TAILORED TO THEIR EDUCATIONAL NEEDS SOLIDIFIES NCM AS A VITAL COMMUNITY RESOURCE.

EDUCATORS’ NIGHT OUT: EDUCATORS’ NIGHT OUT IS A FREE EVENING EVENT FOR EDUCATORS FROM

THROUGHOUT THE SAN DIEGO REGION. THE MUSEUM INVITED TEACHERS TO EXPERIENCE THE MUSEUM

FIRSTHAND AND LEARN ABOUT THE INNOVATIVE PROGRAMS AVAILABLE TO THEM AND THEIR

STUDENTS. EDUCATORS WERE ENCOURAGED TO BRING THEIR CHILDREN TO THE EVENT TO ENJOY

PERFORMANCES, ART-MAKING WORKSHOPS, ARTIST DEMONSTRATIONS, OPPORTUNITY DRAWINGS, AND

REFRESHMENTS. NCM DISTRIBUTED ART MATERIALS AND LESSON PLANS, AND TEACHERS HAD THE

CHANCE TO VIEW THE CURRICULUM MATERIALS THAT WE OFFER AS DOWNLOADS FROM OUR WEBSITE.

IN ADDITION, THE MUSEUM PRESENTED HANDS-ON WORKSHOPS DEMONSTRATING TWO OF OUR

FEATURED STUDIO ART ACTIVITIES THAT ARE AVAILABLE TO SCHOOL GROUPS. IN 2012, 296

EDUCATORS AND THEIR CHILDREN ATTENDED THE EVENT AND 16 OTHER ARTS ORGANIZATIONS

PARTICIPATED IN THE EVENING’S ACTIVITIES.

NCM INNOVATORS: IN 2012, NCM INNOVATORS WAS PRESENTED ONCE A QUARTER AS A SERIES OF

BAA Schedule 0 (Form 990 or 990-EZ) 2012TEEA4902L 12)8/12

Schedule 0 (Form 990 or 990-EZ) 2012 Page 2Name of the organ~zaUon Employer identification number


_Qf~?I!QQfYPccPU~t!~jLSEVENTS AND COLLABORATIVE DISCUSSIONS ABOUT THE INTERSECTION OF ART, SCIENCE,

CREATIVITY, AND INNOVATION. A FREE PUBLIC PROGRAM ORGANIZED BY NCM AND PRESENTED IN

PARTNERSHIP WITH VARIOUS COMMUNITY ORGANIZATIONS AND INDIVIDUALS, THE PROGRAM

TARGETED ADULT PROFESSIONALS INTERESTED IN CONTEMPORARY ISSUES AND NETWORKING

OPPORTUNITIES.

~ -

THE FORM 990 IS REVIEWED BY THE EXECUTIVE, FINANCE, AND AUDIT COMMITTEES ALONG WITH

THE EXECUTIVE DIRECTOR AND DIRECTOR OF FINANCE & ADMINISTRATION AND DISTRIBUTED TO

THE BOARD PRIOR TO FILING.

FORM 990, PART VI, LINE 12C- EXPLANATION OF MONITORING AND ENFORCEMENT OF CONFLICTS

THE BOARD OF DIRECTORS IS REQUIRED TO REVIEW AND ACKNOWLEDGE THEIR UNDERSTANDING OF

THE CONFLICT OF INTEREST POLICY UPON JOINING THE BOARD AND ANNUALLY THEREAFTER.

FORM 990, PART VI, LINE 15A - COMPENSATION REVIEW & APPROVAL PROCESS - CEO, TOP MANAGEMENT

THE EXECUTIVE DIRECTOR’S COMPENSATION WAS DETERMINED AFTER A THOROUGH COMPARATIVE

DATA REVIEW OF SIMILAR POSITIONS IN ART MUSEUMS, DELIBERATION BY THE BOARD

COMPENSATION AND EXECUTIVE COMMITTEES AND FINAL APPROVAL FROM THE BOARD EXECUTIVE

COMMITTEE.

FORM 990, PART VI, LINE 19- OTHER ORGANIZATION DOCUMENTS PUBLICLY AVAILABLE

THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, AND CONFLICT OF INTEREST POLICY

AVAILABLE TO THE PUBLIC UPON REQUEST.

THE ORGANIZATION MAKES ITS AUDITED FINANCIAL STATEMENTS AVAILABLE ON ITS WEBSITE.

BAA Schedule 0 (Form 990 or 990-EZ) 2012TEEP4902L 12)8/12

Depreciation and Amortization(Including Information on Listed Property)

(99) ~- See separate instructions. ~- Attach to your tax return.

19a 3-year propertyb 5-year propertyc 7-year propertyd 10-year propertyC 15-year propertyf 20-year propertyg 25-year propertyh Residential rental

21 Listed property. Enter amount from line 28 2122 Total. Add amounts from line 12, lines 14 through 17, lines 19 and 20 in column (g), and line 21. Enter here and on

the appropriate lines of your return. Partnerships and S corporations — see instructions 2223 For assets shown above and placed in service during the current year, enter

the portion of the basis attributable to section 263A costs 23

Form 4562Department of the TreasuryInternal Revenue service

0MB No. 1545-0172

2012Attachmentsequence No.

Name(s) shown on return Identifying number

THE NEW CHILDREN’S MUSEUM 95-3619583Business or activity to which this form relates

DEPRECIATION SCHEDULES ONLYILRaittilIRI Election To Expense Certain Property Under Section 179

Note: If you have any listed property, complete Part V before you complete Part I. —

1 Maximum amount (see instructions) 12 Total cost of section 179 property placed in service (see instructions) 23 Threshold cost of section 179 property before reduction in limitation (see instructions) 34 Reduction in limitation. Subtract line 3 from line 2. If zero or less, enter -0 45 Dollar limitation for tax year. Subtract line 4 from line 1. If zero or less, enter -0-. If married filing

separately, see instructions 56 (a) Description of property (b) cost (business use only) (c) Elected cost

7 Listed property. Enter the amount from line 29 I8 Total elected cost of section 179 property. Add amounts in column (c), lines 6 and 7 89 Tentative deduction. Enter the smaller of line 5 or line 8 9

10 Carryover of disallowed deduction from line 13 of your 2011 Form 4562 1011 Business income limitation. Enter the smaller of business income (not less than zero) or line 5 (see instrs) - 1112 Section 179 expense deduction. Add lines 9 and 10, but do not enter more than line 11 1213 Carryover of disallowed deduction to 2013. Add lines 9 and 10, less line 12 ~ 13

Note: Do not use Part Il or Part Ill below for listed property. Instead, use Part V

I~RaittilIIII~II Special Depreciation Allowance and Other Depreciation (Do not include listed property.) (See instructions.)

14 Special depreciation allowance for qualified property (other than listed property) placed in service during thetax year (see instructions) 14

15 Property subject to section 168(f)(1) election16 Other depreciation (including ACRS) 16 690,393.iPaifillil MACRS Depreciation (Do not Include listed property) (See instructions)

Section A17 MACRS deductions for assets placed in service in tax years beginning before 2012 17118 If you are electing to group any assets placed in service during the tax year into one or more general

asset accounts, check here ~Section B — Assets Placed in Service During 2012 Tax Year Using the General Depreciation System

(a) (b) Month and (c) Basis for depreciation (d) (e) (0 (g) Depreciationclassification of property year placed (business/investment use Recovery period convention Method deduction

In service only — see instructions)

25 yrs S/L27.5 yrs MM S/L

property 27.5 yrs MM S/LI Nonresidential real 39 yrs MM S/L

property MM S/LSection C — Assets Placed in Service During 2012 Tax Year Using the Alternative Depreciation System

20a Class life S/Lb12-year III1III~t1PIJJI~3b 12 yrs S/Lc40-year 40 yrs MM S/L

I~PatWlVSI Summary (See instructions)

690,393.

BAA For Paperwork Reduction Act Notice, see separate instructions. FD1ZO812L 08/19112 Form 4562 (2012)

flflp.fl I A — .L! £_ -- L.! — — _t r,.~_ ~r_ r:I...

~FiIe a separate application for each return.

• If you are filing for an Automatic 3-Month Extension, complete only Part I and check this box• If you are filing for an Additional (Not Automatic) 3-Month Extension, complete only Part II (on page 2 of this form).

Do not complete Part II unless you have already been granted an automatic 3-month extention on a previously filed Form 8868.Electronic filing (e-tile). You can electronically file Form 8868 if you need a 3-month automatic extension of time to file (6 months for acorporation required to file Form 990-T), or an additional (not automatic) 3-month extension of time. You can electronically file Form 8868 torequest an extension of time to file any of the forms listed in Part I or Part II with the exception of Form 8870, Information Return for TransfersAssociated With Certain Personal Benefit Contracts, which must be sent to the IRS in paper format (see instructions). For more details on theelectronic filing of this form, visit www. irs.govie file and click on e-file for Charities & Nonpro fits.

I ~I4P AutomatIc 3 Month Extension of Time Only submit original (no copies needed)A corporation required to file Form 990-T and requesting an automatic 6-month extension — check this box and complete Part I only

All other corporations (including /120-C filers), partnerships, REMICs, and trusts must use Form 7004 to request an extension of time to fileincome tax returns.

Enter filer’s identifying number, see instructionsName of exempt organization or other filer, see instructions. Employer identification number (ElfO or

Type orprint THE NEW CHILDREN’S MUSEUM 95-3619583

Pile by the Number, street, and room or suite number, if a P.O. box, see instructions. Social security number (55N)due datefor 200 WEST ISLAND AVENUEreturn. See city, town or post office, state, and ZIP code. For a foreign address, see instructions.instructions.

SAN DIEGO, CA 92101

Enter the Return code for the return that this application is for (file a separate application for each return~

Application Return Application ReturnIs For Code Is For Code

Form 990 or Form 990-EZ 01 Form 990-T çcorporation) 07Form 990BL 02 Fo~~’3r(4i≥A’/ 08Form 4720 (individual) 03 F&~,,j~&0 \\ 09Form 990-PF ( ~\r~fl227 ~ 10Form 990-T (section 401 (a) or 408(a) trust) ( 05 \. 9drn~-t069 11Form 990-T (trust other than above) ~ V~orm 8870 12

• The booksare inthecareof KENNA ELLIS

Telephone No. ~ 619—233—8792 FAX No.• If the organization does not have an office or place of business in the United States, check this box E• if this is for a Group Return, enter the organization’s four digit Group Exemption Number (GEN) ______ . if this is for the whole group,

check this box ~- . If it is for part of the group, check this box... ‘- [and attach a list with the names and EINs of all membersthe extension is for

1 I request an automatic 3-month (6 months for a corporation required to file Form 990-1) extension of timeuntil 8/15 , 20 13 , to file the exempt organization return for the organization named above.The extension is for the organization’s return for:~- calendar year 20 fl or

~- [tax year beginning ,20 and ending 20

2 If the tax year entered in line 1 is for less than 12 months, check reason: [initial return [Final return

[ Change in accounting period

3a If this application is for Form 990-BL, 990-PF, 990-T, 4720, or 6069, enter the tentative tax, less anynonrefundable credits. See instructions ~ S 0.

b if this application is for Form 990-PF, 990-T, 4720, or 6069, enter any refundable credits and estimated taxpayments made. Include any prior year overpayment allowed as a credit 3b 5 0.

c Balance due. Subtract line 3b from line 3a. Include your payment with this form, if required, by usingEFTPS (Electronic Federal Tax Payment System). See instructions 3c 5 0 -

Caution. if you are going to make an electronic fund withdrawal with this Form 8868, see Form 8453-EO and Form 8879-EO forpayment instructions.

Form 55bÔ(Rev January 2013)

oepartrnent of the Treasuryinternal Revenue service

M~~ilCdLlUEI 101 c.xLeiISIUii UI I iIII~ I U rue dii

Exempt Organization Return 0MB No. 1545-1709

BAA For Privacy Act and Paperwork Reduction Ad Notice, see instructions.F1FZO5O1L 01/21/13

Form 8868 (Rev 1-2013)

eeRt klkA,3

Form 8868 @ev 1-2013) Page 2• If you are filing for an Additional (Not Automatic) 3-Month Extension, complete only Part II and check this box ~‘

Note. Only complete Part Ii if you have already been granted an automatic 3-month extension on a previously filed Form 8868.• If you are filing for an Automatic 3-Month Extension, complete only Part I (on page 1).

Put ~ Additional (Not Automatic) 3 Month Extension of Time Only file the original (no copies needed)Enter tiler’s identifying number, see instructions

Name of exempt organization or other flier, sac instructions. Employer identification number ~tN) or

Type orprint THE NEW CHILDREN’S MUSEUM 95-3619583

Number, street, and room or suite number. if a P.O. box, see instructions. Social security number (SSN)File by the~ LEAF & COLE, LLPtitngyour 2810 CZ’J4INO DEL RIO SOUTH, SUITE 200~ city, town or post office, state, and ZIP code. For a foreign address, see instructions.

SAN DIEGO, CA 92108—3820

Enter the Return code for the return that this application is for (file a separate application for each return)

Application Return Application ReturnIs For Code is For Code

Form99OorForm99OEZ 01 ~ ‘~‘~ A

Form 990-BL 02 Form 1041-A 08Form 4720 (individual) 03 ~ 4720 09Form 990-PP 05..~ Pb~’qL,5227 10Form 990-T (section 401 (a) or 408(a) trust) ,0’~’%~__~ ~Forn%~069 11Form 990-T (trust other than above) Form 8870 12

f~STOP! Do not complete Part II if you were not alrea4{grante utomatic 3-month extension on a previously flied Form 8868.

\\ I,

• The books are in care of ~ WADE LINDENBERGERTelephone No. 619—233—8792 FAX No.

• if the organization does not have an office or place of business in the United States, check this box ~-

• If this is for a Group Return, enter the organization’s four digit Group Exemption Number (GEN)..,. . If this is for thewhole group, check this box, . . ~- . If it is for part of the group, check this box ~- and attach a list with the names and EiNs of allmembers the extension is for.

4 I request an additional 3-month extension of time until ~ , 20 135 For calendar year 2012 , or other tax year beginning , 20 , and ending 206 If the tax year entered in line 5 is for less than 12 months, check reason: initial return H Final return

H Change in accounting period7 State in detail why you need the extension... ADDITIONAL TIME IS NECESSARY TO GATHER THE INFORMATION

8 a If this application is for Form 990-BL, 990-PF, 990-T, 4720, or 6069, enter the tentative tax, less anynonrefundable credits. See instructions 8a $

b If this application is for Form 990 PF 990 T 4720 or 6069 enter any refundable credits and estimated taxpayments made. Include any prior year overpayment allowed as a credit and any amount paid previouslywith Form 8868 Sb $

c Balance due. Subtract line Sb from line Ba. Includeyour payment with this form, if required, by usingEFTPS (Eiectronic Federal Tax Payment System). See instructions 8c $

Signature and Verification must be completed for Part II only.

I declare that i have examined this form, inciuding accompanying scheduies and statements, and to the best of my knowledge and behef, it is true,I that i am authorized to prepare this form.

Date ~

under penaities otcorrect, and

Signature ~- Titie ~ ~‘?e!-E ~BAA FiFZO5O2L 01/21/13 Form 8868 (Rev 1-2013)

12131112 2012 FEDERAL BOOK DEPRECIATION SCHEDULE PAGE 1

CLIENT 11-070 THE NEW CHILDREN’S MUSEUM 95-361 9583

PRIORCUR SPECIAL 179/ PRIOR SALVAG

DATE DATE COST/ BUS. 179 DEPR. BONUS! DEC. BAL /BASIS DEPR. PRIOR CURRENTJfl. 1)FSCRIP11ON A~1IIIRFD Sill I) RASIS .EL.. RONIIS All flW SP DFPR DFPR RFOIICT RASIS flFPR MEIHilD .LIEE. RATF rWPR

DEPR. SCHEDULE ONLY

AUTO / TRANSPORT EQUIPMENT

6 AUTOMOBILES 7/15/02 11106 11,106 11,106 S/L 5 0

TOTAL AUTO / TRANSPORT EQUIP 11,106 0 0 0 0 0 11,106 11,106 0

BUILDINGS

7 BUILDING -NEW MUSEUM VARIOUS 18469,915 18,469,915 1,458,400 S/L 50 369,687

9 PARKING COVENANT 5/01/08 1,200,000 1,200,000 86,000 S/L 50 24,000

12 PARKING COVENANT-DISPOSAL 12/31/11 12/31/12 75,000 75,000 S/L 50 2,875

TOTAL BUILDINGS 19,744,915 0 0 0 0 0 19,744,915 1,544,400 396,562

FURNITURE AND FIXTURES

3 FURNITURE & FIXTURES VARIOUS 288,674 288,674 107,417 S/L 10 30,194

4 STUDO FURNITURE VARIOUS 28,015 28,015 28,015 S/L 2 0

TOTAL FURNITURE AND FIXTURE 316,689 0 0 0 0 0 316,689 135,432 30,194

IMPROVEMENTS

8 BUILDING IMPROVEMENTS VARIOUS 183,014 183,014 23,433 S/L 25 7,380

TOTAL IMPROVEMENTS 183,014 0 0 0 0 0 183,014 23,433 7,380

LAND

12131112 2012 FEDERAL BOOK DEPRECIATION SCHEDULE PAGE 2



DATE DATE COST! BUS. 179 DEPR. BONUS! DEC. BAL !BASIS DEPR. PRIOR CURRENTflFSCRIPTION ACflIIIRF~) Sill il RASIS .REL. RONIIS All OW SP DFPR flFPR RFflII(~T RASIS [WPR MFTHOO flEE. RAW DFPR

1 LAND 12/31/03 2232286 2232226

TOTAL LAND 2,232286 0 0 0 0 0 2,232,286 D 0

MACHINERY AND EQUIPMENT

5 EQUIPMENT VARIOUS 175,178 175,178 108,315 S/L 5 27,807

11 EQUIP UNbER CAPITAL LEASE 12/31/11 69,752 69,752 S/L 3 13,954

TOTAL MACHINERY AND EQUIPME 244,930 0 0 0 0 0 244,930 108,315 41,761

MISCELLANEOUS

2 EXHIBITS VARIOUS 499,479 499,479 119,029 S/L 2 214,496

TOTAL MISCELLANEOUS 499,479 0 0 D 0 0 499,479 119,029 214,496

TOTAL DEPRECIATION 23,232,419 0 0 0 0 0 23,232,419 1,941,715 690,393

GRAND TOTAL DEPRECIATION 23,232,419 0 0 0 0 0 23,232,419 1,941,715 690,393

DEPRECIATION ASSETS SOLD 75,000 0 0 0 0 0 75,000 0 2,875

DEPR REMAINING ASSETS 23,157,419 0 0 0 0 0 23,157,419 1,941,715 687,518

California Exempt OrganizationAnnual Information Return

TAXABLE YEAR

2012FORM

199Calendar Year 2012 or fiscal year beginning month day year , and ending month day yearCorporationlOrganization Name California corporation number

THE NEW CHILDREN’S MUSEUM C1020632Address (suite, room, or PMB no.) FcIN

200 WEST ISLAND AVENUE 95-3619583City State ZIP Code

SAN DIEGO 1CA 192101A Ftrst Return ~ Yes No J If exempt under R&TC Section 23701d, has theorganization during the year: (I) participated in anyB Amended Return • E Yes No political campaign, or (2) attempted to influence

legislation or any ballot measure, or (3) made an electionC IRC Section 4947(aXl) trust E Yes No under R&TC Section 23704.5 (relating to lobbying by No

D Final Return • E Dissolved • Surrendered (Withdrawn) public charities)’If ‘Yes, complete and attach farm FTB 3509.. ~ Merged/Reorganized Enter date: •

K Is the organization exempt under R&TC Section 23701g’ . LI’~’es ij~j NoIf Yes,’ enter gross receipts from

E Check accounting method: nonmember sources $1 H Cash 2 i~J Accrual 3 [1 Other L If organization is exempt under R&TC Section 23701d

F Federal return filed? and is exclusively religious educational, or charitable,1 • fl990T 2 • USSO (PD 3 • DSch H (990) and is supported primarily’(50% or more) by public

G Is this a group filing for the subordinates/affiliates’ • Yes No contributions, check box. No filing fee is reguired .If ‘Yes, attach a roster. See instructions M Is the organization a Limited Liability Company’ . flYes ~ No

K Is this organization in a group exemption’ iJ Yes No N Did the organization file Form 100 or Form 109 to reportIf ‘Yes,’ What’s the parent’s name? taxable income’ [ Yes No

0 Is the organization under audit by the IRS or has the IRSI Did the organization have any changes in its activities, audited in a prior year’ . D~ [~] No

governing instrument, articles of incorporation, or bylawsthat have not been reported to the ~ranchise Tax Board’ • ~ Yes NoIf ‘Yes,’ explain, and attach copies of revised documents. CACA1 1 12L 10/11/12

Part I Complete Part I unless not required to file this form. See General Instructions B and C.

1 Gross sales or receipts from other sources. From Side 2, Part II, line & • 1 1,007,998.2 Gross dues and assessments from members and affiliates • 2 240, 592.

Receiots .3 Gross contributions, gifts, grants, and similar amounts received SEE. SCH.. .E. • 3 2,057,112.and

Revenues 4 Total gross receipts for filing requirement test. Add line 1 through line 3.This line must be Completed. If the result is less than $50,000, see General Instruction B... • 4 3. 305, 702

5 Costofgoods sold .1 I C6 Cost or other basis, and sales expenses of assets sold • I 6 I 72,125.7 Total costs. Add line 5 and lineS 7 72,125.8 Total gross income. Subtract line 7 from line 4 • .....~.... 3.233,577.9 Total expenses and disbursements. From Side 2, Part II, line 18 • 9 3,715,524.Expenses

10 Excess of receipts over expenses and disbursements. Subtract line 9 from line 8 • 10 —481,947.11 Filing fee $10 or $25. See General Instruction F 11 10.

Filing 12 Total paymentsFee 13 Penalties and Interest. See General Instruction J ~I3

14 Use tax. See General Instruction K • 1415 Balance due. Add line 11, line 13, and line 14.

Then subtract line 12 from the result 15 10.under penalties of penury, I declare That I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true,correct, and complete. Declaradon of preparer (other than taxpayer) is based on all information of which preparer has any knowledge.

SignHere ~R S C 0 p’1y’ 1Date • Telephone

EXECUTIVE DIR. I 619-233-8792of officer

I Date 1checkif • PTINPreparer’s ~ self. ~..

Paid signature JULIE A. FIRL 9/20/13 employed 200085551Preparer’s LEAF & COLE. TJLP • FEINUse Only Firm’s name(orvoursif ~ 2810 CAMINO DEL RIO SOUTH. SUITE 200 95-2076568

selfemployer~andaddress SAN DIEGO, CA 92108-3820 • Telephone

619.294.7200

May the FTB discuss this return with the preparer shown above? See instructions • lxi Yes No

For Privacy Notice, get fonn FIB 1131. 059 I 3651124 I Form 199 Cl 2012 Side 1

• 1 ________

• 2 13,121.• 3 ________

• 4 ________

• 5

• _L. 40,000.• _?__ 954,877.

8 1,007,998.• 9• 10

• 270,205.• 12 1,314,723.• .i~— 8,859.• 14 147,715.• 15 122.325.

• 690,393.• 17 1,161,304.

18 3,715,524.

THE NEW CHILDREN’S MUSEUMPart II Organizations with gross receipts of more than $50000 and private foundations

regardless of amount of gross receipts — complete Part II or furnish substitute information.

I

ReceiptsfromOtherSources

ExpensesandDisbursements

95-3 6 19 5 83

1 Gross sales or receipts from all business activities. See instructions2 Interest3 Dividends4 Gross rents5 Gross royalties6 Gross amount received from sale of assets (See instructions)7 Other income. Attach schedule SEE.. S.TATEMENT.18 Total gross sales or receipts from other sources. Add line I through line?. Enter here and on Side 1, Part I, line 1...9 Contributions, gifts, grants, and similar amounts paid. Attach schedule

10 Disbursements to or for membersii Compensation of officers, directors, and trustees. Attach schedule. . .$EE. . S.TATEKENE. 212 Other salaries and wages13 Interest14 Taxes15 Rents16 Depreciation and depletion (See instructions)17 Other Expenses and Disbursements. Attach schedule SEE -STATEMENT. 318 Total expenses and disbursements. Add line 9 through line 17. Enter here and on Side I, Part I, line 9

Schedule L Balance Sheets Beginning of taxable year End of taxable yearAssets ] (a) (b) (c~ (ci)

1 Cash 941,361 658,049.2 Netaccounts receivable 396,249. 363,932.3 Net notes receivable I

4 Inventories I

S Federal and state government obligations j~....._ I

6 Investments in other bonds ~ I

7 Investments in stock .,, —

8 Mortgage loans JJIilL I

9 OtherinvestmentsAttachschedule S.T..4 1 605,846.lOa Depreciable assets 20,965, 494. 20 925 133.

bLessaccumulateddepreciatiort 1,941,715 19,023,779. 2 629,233. 18,295,900.11 Land .1_ — 2,232,286. —— 2,232,286.12 Other assets. Attach schedule STM. .5 13,732. ~“ flJ• 14,174.13 Totalassets —: 22,607,407. 22,170,187.

Liabilities and net worth ~ ~

14 Accountspayable 143,927 1 109,615.15 Contributions, gifts, or grants payable I

16 Bonds and notes payable - I

17 Mortgages payable I

18 Other liabilities.Attach schedule STM. .6 222,812. 256,456.19 Capitalstockorprinciplefund 22,240,668 ‘ 21,804,116.20 Paid-in or capital surplus. Attach reconciliatiort21 Retained earnings or income fund .____.~.L22 TotalliabifltiesandnetwortK 22,607,407. 22,170,187.

Schedule M-1 Reconciliation of income per books with income per returnDo not complete this schedule if the amount on Schedule L, line 13, column (d), is less than $50,000

1 Net income per books —436, 552 7 Income recorded on books this year not included~2 Federal income tax in this return. Attach sch . .. . SEE. ST.. 8 • 46,103.3 Excess of capital losses over capital gains • 8 Deductions in this return not charged4 Income not recorded on books this year ~7-~--———~—ZZD~” against book income this year.

Attach schedula • Attach schedula5 Expenses recorded on books this year not deducted ~zz ~f 9 Total. Add line 7 and line 8 46, 103

in this return. Attach schedule SEE. ST. .7 708 10 Net income per return.6 Total. Add line 1 through lineS —435,844. Subtract line 9 from line 6 —481,947.

059 ISide2 Form 199 Cl 2012 3652124 CACAI1I2L 12I26~12




Ii?~EiJJi# Noricash Property (see instructions). Use duplicate copies of Part II if additional space is needed.

(a) No. (b) Cc) (d)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

N/P&

S_____________________

(a)No. (1) (c) (d)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

S_____________________

(a) No. (b) Cc) Cd)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

S_____________________


S_____________________

~ (a)No. (b) (c) (d)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

S_____________________

(a)No. (1) (c) (d)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

S_____________________


IEEAO7O3L 11130(12

Schedule B (Form 990, 990-b.L, or 990-l-’F-) (ZUIZ) rage LU .1. UT rail iii


THE NEW CHILDREN’S MUSEUM 95-3619583~!1WU~ Exclusively religious, charitable, etc, individual contributions to section 501(c)(7), (8) or (10)

organizations that total more than $1,000 for the year. Complete columns (a) through (e) and the following line entry.For organizations completing Part Ill, enter total of exclusively religious, charitable, etc,contributions of $1,000 or less for the year. (Enter this information once. See instructions.) — $ N/AUse duplicate copies of Part Ill if additional space is needed.

(a) (b) Cc) Cd)No. from Purpose of gift Use of gift Description of how gift is held

Part!

N/A

(e)Transfer of gift



Part I

(e)Transfer of gift



Part I

Ce)~ Transfer of gift



Part

(e)Transfer of gift


BAATEEAO7O4I. 11130112

Schedule B (Form 990, 990-EZ, or 990-PD ~2012)

I

TAXABLE YEAR

2012Mach to Form 100 or Form 100W. FORM 3885 ONLY

Corporation Depreciation and AmortizationCALIFORNIA FORM

3885

Corporation name California corporation number

THE NEW CHILDREN’S MUSEUM C1020632Part_I Ejection_to_Expense_Certain_Property_Under_IRC_Section 179

1 Maximum deduction under IRC Section 179 for California 1 $25. 0002 Total cost of IRC Section 179 property placed in service 23 Threshold cost of IRC Section 179 property before reduction in limitation 3 $200, 0004 Reduction in limitation. Subtract line 3 from line 2. If zero or less, enter -0- 45 Dollar limitation for taxable year. Subtract line 4 from line 1. If zero or less, enter -0- 56 (a) Description of property (b) Cost (business use only) (c) Elected cost

7 Listed property (elected IRC Section 179 cost) Lz_8 Total elected cost of IRC Section 179 property. Add amounts in column cc), lineS and line 7 89 Tentative deduction. Enter the smaller of line 5 or line 8 I 9

10 Carryover of disallowed deduction from prior taxable years I 1011 Business income limitation. Enter the smaller of business income (not less than zero) or line 512 IRC Section 179 expense deduction. Add line 9 and line 10, but do not enter more than line 11 1213 Carryover of disallowed deduction to 2013. Add line 9 and line 10, less line 12 13

Part IT Depreciation and Election of Additional First Year Expense Deduction Under R&TC Section 2435614 (a) (b) (c) Cd) (e) (1) (g) (h)

Description Date Cost or Depreciation Deprecia- Life or Depreciation for Additional firstof property acquired other basis allowed or tion rate this year year

allowable in method depreciationearlier years

LAND 12/31/03 2,232,286. 0EXHIBITS VARIOUS 499,479. 119,029. SIt 2 214,496.FURNITURE & PIXT VARIOUS 288,674. 107,417. S/L 10 30,194.

STUDIO FURNITURE VARIOUS 28,015. 28,015. SIt 2

EQUIPMENT VARIOUS 175,178. 108,315. S/L 5 27.807.

15 Add the amounts in column (g) and column (h). The total of column (h) may not exceed$2,000. See instructions for line 14, column (h) 15 690,393.

Part lii Summary —

16 Total: If the corporation is electing: -

IRC Section 179 expense, add the amount on line 12 and line 15, column (g) orAdditional first year depreciation under R&TC Section ?4356, add the amounts on line 15, columns (g) and (h) orDepreciation (if no election is made), enter the amount from line 15, column (g) 16

17 Total depreciation claimed for federal purposes from federal Form 4562, line 22 1718 Depreciation adjustment. If line 17 is greater than line 16, enter the difference here and on Form 100 or

Form 100W, Side 1, lineS. If line 17 is less than line 16, enter the difference here and on Form 100 orForm 100W, Side 1, line 12. (If California depreciation amounts are used to determine net income beforestate adjustments on Form 100 or Form 100W, no adjustment is necessary.) 18

Part IV Amortization19 (a) (b) (c) (d) (e) (1) (g)

Description Date Cost or Amortization R&TC Period or Amortizationof property acquired other basis allowed or allowable section percentage for this year

in earlier years (see instr)

20 Total. Add the amounts in column (g)21 Total amortization claimed for federal purposes from federal Form 4562, line 4422 Amortization adjustment. If line 21 is greater than line 20, enter the difference here and on Form 100 or

Form 100W, Side 1, lineS. If line 21 is less than line 20, enter the difference here and on Form 100 orForm 100W, Side 1, line 12

. 059 IcAcA3S0IL 1212112012 7621124 FTB 3885 2012

TAXABLE YEAR

2012Attach to Form 100 or Form 100W. FORM 3885 ONLY

Corporation Depreciation and AmortizationS CALIFORNIA FORM

3885

corporation name cakforrna corporation number

THE NEW CHILDREN’S MUSEUM C1020632Parts Election to Expense Certain Property Under IRC Section 179

1 Maximum deduction under IRC Section 179 for California 1 $25,0002 Total cost of IRC Section 179 property placed in service 23 Threshold cost of IRC Section 179 property before reduction in limitation 3 $200,0004 Reduction in limitation. Subtract line 3 from line 2. If zero or less, enter -0- 45 Dollar limitation for taxable year. Subtract line 4 from line 1. If zero or less, enter Q~ 56 (a) Description of property (b) Cost (business use only) Cc) Elected cost

7 Listed property (elected IRC Section 179 cost)8 Total elected cost of IRC Section 179 property. Add amounts in column (c), line 6 and line 79 Tentative deduction. Enter the smaller of line 5 or line 8

10 Carryover of disallowed deduction from prior taxable years11 Business income limitation. Enter the smaller of business income (not less than zero) or line 512 IRC Section 179 expense deduction. Add line 9 and line 10, but do not enter more than line 1113 Carryover of disallowed deduction to 2013. Add line 9 and line 10, less line 12 13

Part II Depreciation and Election of Additional First Year Expense Deduction Under R&TC Section 2435614 (a) (b) (c) (d) Ce) (0 (g) (Ii)


allowable in method depreciationearlier years

AUTOMOBILES 7/15/02 11,106. 11,106. g/L 5BUILDING -NEW MU VARIOUS 18,469,915. 1,458,400. S/L 50 369,687.BUILDING IMPROVE VARIOUS 183,014. 23,433. S/L 25 7,380.PARKING COVENANT 5/01/08 1,200,000. 86,000. S/L 50 24,000.EQUIP UNDER CArl 12/31/11 69,752. S/L 3 13,954.

15 Add the amounts in column (g) and column (h) The total of column (h) may not exceed$2,000. See instructions for line 14, column (h) 15

Part III Summary16 Total: If the corporation is electing:

IRC Section 179 expense, add the amount on line 12 and line 15, column (g) orAdditional first year depreciation under R&TC Section 24356, add the amounts on line 15, columns (g) and (h) oiDepreciation (if no election is made), enter the amount from line 15, column (g) 16

17 Total depreciation claimed for federal purposes from federal Form 4562, line 22 1718 Depreciation adjustment. If line 17 is greater than line 16, enter the difference here and on Form 100 or

Form 100W, Side 1, line 6. If line 17 is less than line 16, enter the difference here and on Form 100 orForm 100W, Side 1, line 12. (If California depreciation amounts are used to determine net income beforestate adjustments on Form 100 or Form 100W, no adjustment is necessary.) 18

Part IV Amortization19 (a) (b) (c) (d) Ce) (f) (g)



20 Total. Add the amounts in column (g) LIP....21 Total amortization claimed for federal purposes from federal Form 4562, line 44 [I]...22 Amortization adjustment. If line 21 is greater than line 20, enter the difference here and on Form 100 or

Form 100W, Side 1, line 6. If line 21 is less than line 20, enter the difference here and on Form 100 orForm 100W, Side 1, line 12 22

CACAS5O1L 1212n12012 059 I 7621124 FIB 3885 2012

TAXABLE YEAR CALIFORNIA FORM

2012 Corporation Depreciation and AmortizationAttach to Form 100 or Form 100W. FORM 3885 ONLY

059 I

3885

corporation name California corporation number

THE NEW CHILDREN’S MUSEUM C1020632Part_I Election_to_Expense_Certain_Property_Under_IRC_Section 179

1 Maximum deduction under IRC Section 179 for California 1 $25,0002 Total cost of IRC Section 179 property placed in service 23 Threshold cost of IRC Section 179 property before reduction in limitation 3 $200,0004 Reduction in limitation. Subtract line 3 from line 2. If zero or less, enter -0- 45 Dollar limitation for taxable year. Subtract line 4 from line 1. If zero or less, enter -0- 56 (a) Description of property (b) Cost (business use only) (c) Elected cost

7 Listed property (elected IRC Section 179 cost) Lz_8 Total elected cost of IRC Section 179 property. Add amounts in column Cc), line 6 and line 7 S9 Tentative deduction. Enter the smaller of line 5 or line 8 9

10 Carryover of disallowed deduction from prior taxable years L1Q..11 Business income limitation. Enter the smaller of business income (not less than zero) or line 5 Lii.12 IRC Section 179 expense deduction. Add line 9 and line 10, but do not enter more than line 11 1213 Carryover of disallowed deduction to 2013. Add line 9 and line 10, less line 12 I 13

Part II Depreciation and Election of Additional First Year Expense Deduction Under R&TC Section 2435614 (a) (ir) Cc) (d) (e) (1) (g) (h)


allowable in method depreciationearlier_years

PARKING COVENM~T 12/fl/il 75,000. S/L 50 2,875.

15 Add the amounts in column (g) and column (h). The total of column (h) may not exceed$2,000. See instructions for line 14, column (h) 15

Part III Summary —

16 Total: If the corporation is electing:IRC Section 179 expense, add the amount on line 12 and line 15, column (g) orAdditional first year depreciation under R&TC Section 24356, add the amounts on line 15, columns (g) and (h) orDepreciation (if no election is made), enter the amount from line 15, column (g)

17 Total depreciation claimed for federal purposes from federal Form 4562, line 22 it.18 Depreciation adjustment. If line 17 is greater than line 16, enter the difference here and on Form 100 or

Form 100W, Side 1, line 6. If line 17 is less than line 16, enter the difference here and on Form 100 orForm 100W, Side 1, line 12. (If California depreciation amounts are used to determine net income beforestate adjustments on Form 100 or Form 100W, no adjustment is necessary.) 18

Part IV Amortization19 (a) (b) (c) (d) (e) (I) (g)



20 Total. Add the amounts in column (g) L!P..21 Total amortization claimed for federal purposes from federal Form 4562, line 44 L~L22 Amortization adjustment. If line 21 is greater than line 20, enter the difference here and on Form 100 or

Form 100W, Side 1, line 6. If line 21 is less than line 20, enter the difference here and on Form 100 orForm_100W,_Side],_line_12

CACAJSO1L 12/212012 7621124 Ff8 3885 2012

2012 CALIFORNIA STATEMENTS PAGE 1


STATEMENT 1FORM 199, PART II, LINE 7OTHER INCOME

INCOME FROM SPECIAL EVENTS $ 146,570.OTHER INCOME 5,343.PROGRAM SERVICE REVENUE 802,964.

TOTAL $ 954,877.

STATEMENT 2FORM 199, PART II, LINE 11COMPENSATION OF OFFICERS, DIRECTORS, TRUSTEES AND KEY EMPLOYEES

CURRENT OFFICERS:TITLE AND CONTRI- EXPENSE

AVERAGE HOURS COMPEN- BUTION TO ACCOUNT!NAME AND ADDRESS PER WEEK DEVOTED SATION EBP & DC OTHER

JOSEPH DETMER DIRECTOR $ 0. $ 0. $ 0.200 NEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

PJNANDA CLARDY DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

KEITH COLESTOCK DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

TAI’JIA LUVIANO DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

EUGENE “MITCH” MITCHELL CHAIR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

SEPI ARROWSMITH DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

MARC BRUTTEN - DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

MICHAEL CANEPA DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

CANDY COLEMAN DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101



STATEMENT 2 (CONTINUED)FORM 199, PART II, LINE 11COMPENSATION OF OFFICERS, DIRECTORS, TRUSTEES AND KEY EMPLOYEES



JOHN CREELMAN DIRECTOR $ 0. $ 0. $ 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

KRIS DICKINSON DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

MICHAEL FARRELL DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

KARLA PINCKES DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

CELESTE HILLING DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

RICH HORNER DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

PERRY VASQUEZ DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

LAURIE MITCHELL, M.D. DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

WADE LINDENBERGER TREASURER!SEC 86,034. 0. 0.200 WEST ISLAND AVENUE 40.00SAN DIEGO, CA 92101

FERNANDA WHITWORTH DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

CAMILLE SALTMAN DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

JOSEPH MARTINEZ DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

2012 CALIFORNIA STATEMENTS] PAGE 3


STATEMENT 2 (CONTINUED)FORM 199, PART II, LINE 11COMPENSATION OF OFFICERS, DIRECTORS, TRUSTEES AND KEY EMPLOYEES



SHAWN COVELL DIRECTOR $ 0. $ 0. $ 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

TROY ZANDER DIRECTOR 0. 0. 0.200 WEST ISLAND AVENUE 4.00SAN DIEGO, CA 92101

JULIANNE MARROW EXECUTIVE DIR. 184,171. 0. 0.200 WEST ISLAND AVENUE 40.00SAN DIEGO, CA 92101

TOTAL $ 270,205. $ 0. $ 0.

STATEMENT 3FORM 199, PART II, LINE 17OTHER EXPENSES

ACCOUNTING FEES $ 13,110.ADVERTISING AND PROMOTION 70,935.ARTIST HONORARIUM 16,968.BAD DEBT 6,666.BANK FEES AND OTHER CHARGES 24,860.CONFERENCES, CONVENTIONS, AND MEETINGS 10,971.CONSULTANTS AND CONTRACT SVCS 426,813.DONOR RECOGNITION AND EVENTS 8,021.INSURANCE 35,513.LEGAL FEES 4,379.OFFICE EXPENSES 65,390.OTHER EMPLOYEE BENEFIT 153,999.OTHER EXPENSES 5,849.OTHER FEES 14,888.REPAIR AND MAINTENANCE 35,055.SPECIAL EVENT EXPENSES 211,077.SUPPLIES AND MATERIALS 37,404.TRAVEL, MEALS, & ENTERTAINMENT 19,406.

TOTAL S 1,161,304.

STATEMENT 4FORM 199, SCHEDULE L, LINE 9OTHER INVESTMENTS

MUTUAL FUNDS S 605,846.TOTAL S 605,846.



STATEMENT 5FORM 199, SCHEDULE L, LINE 12OTHER ASSETS

PREPAID EXPENSES AND DEFERRED CHARGES 14,174.TOTAL $ 14,174.

STATEMENT 6FORM 199, SCHEDULE L, LINE 18OTHER LIABILITIES

CAPITAL LEASE OBLIGATIONS 55,297.DEFERRED PEVENTJE 201,159.

TOTAL $ 256,456.

STATEMENT 7FORM 199, SCHEDULE M-1, LINESEXPENSES RECORDED ON BOOKS NOT DEDUCTED ON RETURN

INVESTMENT FEES $ 708.TOTAL $ 708.

STATEMENT 8FORM 199, SCHEDULE Mi, LINE 7INCOME RECORDED ON BOOKS NOT ON RETURN

DONATED SERVICES $ 14,888.NET UNREALIZED GAIN ON INVESTMENTS 31,215.

TOTAL $ 46,103.

AN N UALREGISTRATION RENEWAL FEE REPORT

TO ATTORNEY GENERAL OF CALIFORNIA

Check if:State Charity Registration Number 043947 [ Change of address

H Amended reportTHE NEW CHILDREN’S MUSEUMName of Organization

200 WEST ISLA1~D AVENUE Corporate or Organization No. C1020632Address (Number and Skeet)

SA1~ DIEGO, CA 92101 FederalEmployerlDNo. 95-3619583City or Town State ZIP Code

ANNUAL REGISTRATION RENEWAL FEE SCHEDULE (11 Cal. Code Regs, sections 301-307, 311 and 312)Make Check Payable to Attorney General’s Registry of Charitable Trusts

Gross Annual Revenue Fee Gross Annual Revenue Fee Gross Annual Revenue Fee

Less than $25,000 0 Between $100,001 and $250,000 $50 Between $1,000,001 and $10 million $150Between $25,000 and $100,000 $25 Between $250,001 and $1 million $75 Between $10,000,001 and $50 million $225

Greater than $50 million $300

PART A — ACTIVITIES

Foryourmost recent full accounting period (beginning 1/01/12 ending 12/31/12 ) list:

Grossannualrevenue $ 3,022,500. Totalassets $ 22,170.187.

PART B — STATEMENTS REGARDING ORGANIZATION DURING THE PERIOD OF THIS REPORT

. Yes No1 During this reporting period, were there any contracts, loans, leases or other financial transactions between the —

organization and any officer, director or trustee thereof either directly or with an entity in which any such officer,dtrector or trustee had any financial interest?

2 During this reporting period, was there any theft, embezzlement, diversion or misuse of the organization’s charitableproperty or funds?

3 During this reporting period, did non-program expenditures exceed 50% of gross revenues? LI ~4 During this reporting period, were any organization funds used to pay any penalty, fine or judgment? If you filed a

Form 4720 with the Internal Revenue Service, attach a copy.

5 During this reporting period, were the services of a commercial fundraiser or fundraising counsel for charitablepurposes used? If ‘yes,’ provide an attachment listing the name, address, and telephone number of the service LI Ii~1provider.

6 During this reporting period, did the organization receive any governmental funding? If so, provide an attachment listing ~ LIthe name of the agency, mailing address, contact person, and telephone number. SEE STATEMENT 1

7 During this reporting period, did the organization hold a raffle for charitable purposes? If ‘yes,’ provide an attachment LI I~indicating the number of raffles and the date(s) they occurred. — —

8 Does the organization conduct a vehicle donation program? If ‘yes,’ provide an attachment indicating whetherthe program is operated by the charity or whether the organization contracts with a commercial fundraiser for U L~Icharitable purposes.

9 Did your organization have prepared an audited financial statement in accordance with generally accepted accounting j~ Uprinciples for this reporting period?

Organization’s area code and telephone number 619—233-8792

Organization’s e-mail address WLINDENBERGER@THINKPLAYCREATE. ORG

I declare under penalty of perjury that I have examined this report, including accompanying documents, and to the best of my knowledgeand belief, it is true, correct and complete.

TAXPAYERS COPY JULIA1~NE MARKOW EXECUTIVE DIR.

IN

MAIL TO:Registry of Charitable TrustsP.O. Box 903447Sacramento, CA 94203-4470Telephone: (916) 445-2021

WEBSITE ADDRESS:http:Iiag.ca.govlcharitiesl

Sections 12586 and 12587, California Government Code11 Cal. Code Regs. sections 301 -307, 311 and 312

Failure to submit this repo,t annually no later than four months and fifteen days after theend of the organization’s accounting period may result in the loss of tax exemption andthe assessment ola minimlan, tax of $800, plus interest, andfor fines or filing penalties asdefined in Government code section 12586.1. IRs extensions will be honored.

Note: If you answer ‘yes’ to any of the questions below, you must attach a separate sheet providing an explanation and details for each‘yes’ response. Please review RRF-1 instructions for information required.

signature of authorized officer Printed Name Title Date

cAvAS801L 01125/13 RRF-1 (3.05)



STATEMENT 1FORM RRF-1, PART B, LINE 6GOVERNMENT AGENCY THAT PROVIDED FUNDING

CITY OF SAN DIEGO/COMMISSION FOR ARTS AND CULTURE1200 THIRD AVENUE, SUITE 924SAN DIEGO, CA 92101—4106TERESA MONILLAS619.236.6800

COUNTY OF SAN DIEGO1600 PACIFIC HIGHWAYSAN DIEGO, CA 92101—2470DEE DEE CASTRO858.694.3952

CITY OF SAN DIEGO202 C STREET, #1OASAN DIEGO, CA 92101CAROLYN WORMSER619.236.6644

Return of Organization Exempt From Income TaxUnder section 501(c), 527, or 4947(aXl) of the Internal Revenue Code

(except black lung benefit trust or private foundation)~ The organization may have to use a copy of This return to sabst’ state reporfing requirement.

Form 99U


A For the 2012 calendar year, or tax year beginning ,2012, and ending

0MB No. 1545-0041

2012

B checsc if applicable: C D Employer Identification Number

I~dre5~cha~ THE NEW CHILDREN’S MUSEUM 95-3619583

Name change 200 WEST ISLAND AVENUE E Telephone number

lnitialreturn SAN DIEGO, CA 92101 619—233—8792

Terminated

Amended return G Gross receipts $ 3,305,702.

Application pending F Name and address of principal officer: JULIANNE MARROW 11(a) Is this a group return for affiliates? Yes No

SANE AS C ABOVE 11(6) Are all affiliates ncluded? - Yes NoIf ‘No, attach a list. (see instructions)Tax-exempt status lxi 501(c)(3) I I 501(c) ( ) (insert no.) ~~~(~)O) or

J Website: — WWW . THINKPLAYCREATE . ORG 11(c) Group exemption number

K Form of organization: Xi corporation Trust J Association Ofher~ L Year of Formation: 1 98 1 M State of legal domicile: CA

~~U~Summaw1 Briefly describe the organization’s mission or most significant activities: THE NEW CHILDREN’ S MUSEUM IS A NEW

~ MQQfl_QF_ LILS EU~1M J9~JQS SS~QN_ ~S. ~Q nI JL&fl_ IW~flNi~JLQNL - -

~ a KaZLV ~~LMXMIJJfl 5~B~PPP~~E EXPERIENCES WITH CONTEMPORARY ART.~ 2 Checkth~box if the orga afion disconth~ued its operathris ord~posed of more than 25% of its net assets.0 3 Number of voting members of the governing body (Part VI, line la) 3 22~ 4 Number of independent voting members of the governing body (Part VI, line ib) 4 22~ 5 Total number of individuals employed in calendar year 2012 (Part V, line 2a) 5 73.~ 6 Total number of volunteers (estimate if necessary) 15.~ 7 a Total unrelated business revenue from Part VIII, column (C), line 12 7a 0 -

b Net unrelated business taxable income from Form 990-T, line 34 7b 0.Prior Year Current Year

8 Contributions and grants (Part VIII, line ih) 2,035,718. 2,057,112.~ 9 Program service revenue (Part VIII, line 2g) 952,836. 1,043,556.~ 10 Investment income (Part VIII, column (A), lines 3,4, and 7d) —7,378, —19,004.~ 11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, bc, and lie) —191,324. —59,164.

12 Total revenue — add lines 8 through 11 (must equal Part VIII, column (A), line 12) 2,789,852. 3,022,500.13 Grants and similar amounts paid (Part IX, column (A), lines 1-3)14 Benefits paid to or for members (Part IX, column (A), line 4)15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5-10) 1, 631,945. 1, 886, 642.

~ 16a Professional fundraising fees (Part IX, column (A), line lie)

~. 5 Total fundraising expenses (Part IX, column (D), line 25) — 398,904.W 17 Other expenses (Part IX, column (A), lines ha-lid, lif-24e) 1, 525, 926. 1, 617, 805.

18 Total expenses. Add lines 13-17 (must equal Part IX, column (A), line 25) 3,157,871. 3,504,447.19 Revenue less expenses. Subtract line 18 from line 12 —368,019. —481,947.

: Beginning of Current Year End of Year-~ 20 Totalassets(PartX,Iinei6) 22,607,407. 22,170,187.

~ 21 Total liabilities (Part X, line 26) 366,739. 366,071.z,? 22 Netassets orfund balances. Subtractline 21 from line 20 22, 240, 668. 21, 804, 116.

I~it~tWi~l Signature BlockUnder penalties of perjury, I declare that I have examined this return. including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, andcomplete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.

~ nfl ISign Signature of officer ((‘“ DateHere JULIANNE MARROW EXECUTIVE DIR.

Type or print name and title.

Print/Type preparer’s name Preparer’s signature Date check if PTIN

Paid JULIE A. FIRL JULIE A. FIRL 9/20/13 self-employed P00085551Preparer Firms name i LEAF Er COLE, LLPUse Only Firm’saddress 2810 CANINO DEL RIO SOUTH, SUITE 200 Firm5EIN 95—2076568

SAN DIEGO, CA 92108—3820 Phoneno. 619.294.7200May the IRS discuss this return with the preparer shown above? (see instructions) I~1 Yes NoBAA For Paperwork Reduction Ad Notice, see the separate instructions. TEEAO1 13L 12118/12 Form 990 (2012)

Form99O (2012) THE NEW CHILDREN’S MUSEUM 95—3619583 Page2~~j~4I Statement of Program Service Accomplishments

Check if Schedule 0 contains a response to any question in this Part Ill1 Briefly describe the organization’s mission:

THE NEW CHILDREN’S MUSEUM IS A NEW MODEL OF CHILDREN’ S MUSEUM WHOSE MISSION IS TOSTIMULATE IMAGINATION, CREATIVITY, MID CRITICAL THINKING IN CHILDREN AND FAMILIESTHROUGH INVENTIVE AND ENGAGING EXPERIENCES WITH CONTEMPORARY ART.

2 Did the organization undertake any significant program services during the year which were not listed on the priorForm 990 or 990-El’ Yes NoIf ‘Yes,’ describe these new services on Schedule 0.

3 Did the organization cease conducting, or make significant changes in how it conducts, any program services’ Yes NoIf ‘Yes,’ describe these changes on Schedule 0.

4 Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses.Section 501 (c)~) and 501 (c)(4) organizations and section 4947(a)(1) trusts are required to report the antunt of grants and allocations toothers, the total expenses, and revenue, if any, for each program service reported.

4a (Code: _________) (Expenses $ 2,728,114. including grants of $ _________________ ) (Revenue $ 1,043,556.SEE SCHEDULE 0

4b (Code: __________) (Expenses $ __________________ including grants of $ __________________ ) (Revenue $__________________

4c (Code: __________) (Expenses $ __________________ including grants of $ ) (Revenue $ __________________

4d Other program services. (Describe in Schedule 0.)(Expenses S including grants of S ) (Revenue $

4e Total program service expenses ~- 2,728,114.BAA ~AO1OZ 02108112 Form 990 (2012)

Form99O(2012) THE NEW CHILDREN’S MUSEUM 95—3619583 Page3

kar~w~~ Checklist of Required Schedules — —

Yes No

1 Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If ‘Yes,’ completeSchedule A _L __?S

2 Is the organization required to complete Schedule 8, Schedule of Contributors (see instructions)7 2 X

3 Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidatesfor public office? If ‘Yes,’ complete Schedule C, Part I 3 X

4 Section 501(cX3) organizations Did the organization engage in lobbying activities, or have a section 501(h) electionin effect during the tax year? If ‘Yes,’ complete Schedule C, Part II 4 X

5 Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues,assessments, or similar amounts as defined in Revenue Procedure 98-19? If ‘Yes, complete Schedule C, Part Ill 5 X

6 Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have the rightto provide advice on the distribution or investment of amounts in such funds or accounts? If ‘Yes,’ complete ScheduleD,Partl _~_ _?~_

7 Did the organization receive or hold a conservation easement, including easements to preserve open space, theenvironment, historic land areas or historic structures? If ‘Yes,’ complete Schedule 0, Part II 7 X

8 Did the organization maintain collections of works of art, historical treasures, or other similar assets? If ‘Yes,’complete Schedule D, Part Ill 8 X

9 Did the organization report an amount in Part X, line 21, for escrow or custodial account liability; serve as a custodianfor amounts not listed in Part X; or provide credit counseling, debt management credit repair, or debt negotiationservices? If ‘Yes,’ complete Schedule 0, Part IV 9 — X

10 Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments,permanent endowments, or quasi-endowments? If ‘Yes, ‘complete Schedule 0, Part V 10 X

ii If the organization’s answer to any of the following questions is ‘Yes’, then complete Schedule D, Parts VI, VII, VIII, IX,or X as applicable.

a Did the organization report an amount for land, buildings and equipment in Part X, line 10? If ‘Yes.’ complete ScheduleD, Part VI

b Did the organization report an amount for investments — other securities in Part X, line 12 that is 5% or more of its totalassets reported in Part X, line 16? If ‘Yes,’ complete Schedule 0, Part VII lib

c Did the organization report an amount for investments — program related in Part X, line 13 that is 5% or more of its totalassets reported in Part X, line 16? If ‘Yes,’ complete ScheduleD, Part VIII lic X

d Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reportedin Part X, line 16? If Yes,’ complete ScheduleD. Pad IX lid — X

e Did the organization report an amount for other liabilities in Part X, line 25? If ‘Yes,’ complete Schedule 0, Part X lie X

Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addressesthe organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If ‘Yes,’ complete Schedule 0, Part X. . iii X

12a bid the organization obtain separate, independent audited financial statements for the tax year? If ‘Yes,’ completeSchedule 0, Parts Xl, and XII 12a X

b Was the organization included in consolidated, independent audited financial statements for the tax year? If ‘Yes,’ andif the organization answered ‘No’to line 12a, then completing Schedule 0, Parts Xl and XII is optional 12b X

13 Is the organization a school described in section 170(b)(1)(A)(ii)? If ‘Yes,’ complete Schedule E 13 Xl4a Did the organization maintain an office, employees, or agents outside of the United States7 14a X

b Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising,business, investment, and program service activities outside the United States, or aggregate foreign investments valuedat $1 OD,000 or more? If ‘Yes,’ complete Schedule F, Parts I and IV 14b X

15 Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organizationor entity located outside the United States? If ‘Yes,’ complete Schedule F, Parts II and IV is X

‘16 Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance toindividuals located outside the United States? If ‘Yes,’ complete Schedule F, Parts III and IV 16 X

17 Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part IX,column (A), lines 6 and lie? If ‘Yes,’ complete Schedule G, Part I (see instructions) 17 X

18 Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII,lines ic and Ba? If ‘Yes,’ complete Schedule G, Part II 18 X

19 Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If ‘Yes,’complete Schedule C, Pad lii 2!_

20 aDid the organization operate one or more hospital facilities? If ‘Yes,’ complete Schedule H 20 X

b If ‘Yes’ to line 20a, did the organization attach a copy of its audited financial statements to this return’ 2Gb

ha X

x

BAA ‘1tEA01O3L 12113112 Form 990 (2012)

Form 990 (2012) THE NEW CHILDREN’S MUSEUM 95—3619583 Page4

IIU~NLt* Checklist of Required Schedules (continued) —

Yes No

21 Did the organization report more than $5,000 of grants and other assistance to governments and organizations in theUnited States on Part IX, column (A), line 1? If ‘Yes,’ complete Schedule!, Pads land/I 21 K

22 Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on PartIX, column (A), line 2? If ‘Yes/complete Schedule I, Pads I and III 22 K

23 Did the organization answer ‘Yes’ to Part VII, Section A, line 3,4, or 5 about compensation of the organization’s currentand former officers, directors, trustees, key employees, and highest compensated employees? If ‘Yes,’ completeSchedule J

24a Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as ofthe last day of the year, and that was issued after December 31, 2002? If ‘Yes,’ answer lines 24b through 2k! andcomplete Schedule K. If ‘No, ~go to line 25 24a K

b Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception’ 24b

c Did the organization maintain an escrow account other than a refunding escrow at any time during the year to defeaseany tax-exempt bonds?

d Did the organization act as an ‘on behalf of’ issuer for bonds outstanding at any time during the year’ 24d

25a Section 501(cX3) and 501(cX4) organizations. Did the organization engage in an excess benefit transaction with adisqualified person during the year? If ‘Yes,’ complete Schedule L, Pad I 25a X

b Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, andthat the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If ‘Yes,’ completeSchedule L, Part! .~!?

26 Was a loan to or by a current or former officer, director, trustee, key employee, highest compensated employee, ordisqualified person outstanding as of the end of the organization’s tax year? If ‘Yes,’ complete Schedule L, Part!!

27 Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantialcontributor or employee thereof, a grant selection committee member, or to a 35% controlled entity or family memberof any of these persons? If ‘Yes,’ complete Schedule L, Pad 111

28 Was the organization a party to a business transaction with one of the following parties (see Schedule L, Part IVinstructions for applicable filing thresholds, conditions, and exceptions):

a A current or former officer, director, trustee, or key employee? If ‘Yes,’ complete Schedule L, Pad IV

b A family member of a current or former officer, director, trustee, or key employee? If ‘Yes,’ completeSchedule L, Pad IV

cAn entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was anofficer, director, trustee, or direct or indirect owner? If ‘Yes,’ complete Schedule L, Pad IV

29 Did the organization receive more than $25,000 in non-cash contributions? If ‘Yes,’ complete Schedule M

30 Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservationcontributions? If ‘Yes,’ complete Schedule M

31 Did the organization liquidate, terminate, or dissolve and cease operations? If ‘Yes,’ complete Schedule N, Pad I

32 Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If ‘Yes,’ completeSchedule N, Pad II

33 Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections301.7701-2 and 301.7701 -3? If ‘Yes,’ complete Schedule R, Part I

34 Was the organization related to any tax-exempt or taxable entity? If ‘Yes,’ complete Schedule P. Pads II, III, IV,and V. line I

35a Did the organization have a controlled entity within the meaning of section 51 2(b)(l 3)’

b If ‘Yes’ to line 35a,did the organization receive any payment from or engage in any transaction with a controlledentity within the meaning of section 512(b)(13)? If ‘Yes,’ complete Schedule P. Part V, line 2

36 Section 501(cX3) organizations. Did the organization make any transfers to an exempt non-charitable relatedorganization? If ‘Yes,’ complete Schedule R, Pad V. line 2

37 Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that istreated as a partnership for federal income tax purposes? If ‘Yes,’ complete Schedule R, Part VI

38 Did the organization complete Schedule 0 and provide explanations in Schedule 0 for Part VI, lines 1 lb and 19?Note, All Form 990 filers are required to complete Schedule 0

BAA

26 K

27 K

Form 990 (2012)

IEEAOIO4I. 08108112

Form99O(2012) THE NEW CHILDREN’S MUSEUM 95-3619583IiR~ Statements Regarding Other IRS Filings and Tax Compliance

Check if Schedule 0 contains a response to any question in this Part V

1 a Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable 1 ab Enter the number of Forms W-2G included in line 1 a. Enter -0- if not applicable 1 b

c Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming(gambling) winnings to prize winners?

2a Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements, filed for the calendar year ending with or within the year covered by this return 2 a

b If at least one is reported on line 2a, did the organization file all required federal employment tax returns7Note. If the sum of lines la and 2a is greater than 250, you may be required to e-file. (see instructions)

3 a Did the organization have unrelated business gross income of $1,000 or more during the year’b If ‘Yes has it filed a Form 990-T for this year? If ‘No,’ provide an explanation in Schedule 0

4 a At an9 time during the calendar year, did the organization have an interest in, or a signature or other authority over, afinancial account in a foreign country (such as a bank account, securities account, or other financial account)’

b If ‘Yes,’ enter the name of the foreign country: __________________________________________________________________See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.

5a Was the organization a party to a prohibited tax shelter transaction at any time during the tax year’b Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction’c If ‘Yes,’ to line 5a or Sb, did the organization file Form 8886-T’

6a Does the organization have annual gross receipts that are normally greater than $100,000, and did the organizationsolicit any contributions that were not tax deductible as charitable contributions7

b If ‘Yes,’ did the organization include with every solicitation an express statement that such contributions or gifts werenot tax deductible’

7 Organizations that may receive deductible contributions under section 170(c).

a Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods andservices provided to the payor’

b If ‘Yes;’ didthe organization notify the donor of the value of the goods or services provided7c Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file

Form 8282’d If ‘Yes,’ indicate the number of Forms 8282 filed during the year j 7 d~ 1e Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract’

- I Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract’

g If the or9anization received a contribution of qualified intellectual property, did the organization file Form 8899as required’

h If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file aForm 1098-C’ 7)1

8 Sponsoring organizations maintaining donor advised funds and section 509(aX3) supporting organizations. Did thesupporting organization, or a donor advised fund maintained by a sponsoring organization, have excess businessholdings at any time during the year’ 8

9 Sponsoring organizations maintaining donor advised funds.a Did the organization make any taxable distributions under section 4966’ 9ab Did the organization make a distribution to a donor, donor advisor, or related person’ 9 b

10 Section 501(c)Q) organizations. Enter:a Initiation fees and capital contributions included on Part VIII, line 12 Wab Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities lOb

11 Section 501(cXl2) organizations. Enter:a Gross income from members or shareholders 11 ab Gross income from other sources ~o not net amounts due or paid to other sources

against amounts due or received from them.) 11 b12a Section 4947(aXl) non~ exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041’

b If ‘Yes,’ enter the amount of tax-exempt interest received or accrued during the year I 12b~13 Section 501(cX29) qualified nonprofit health insurance issuers.

a Is the organization licensed to issue qualified health plans in more than one state’Note. See the instructions for additional information the organization must report on Schedule 0.

b Enter the amount of reserves the organization is required to maintain by the states inwhich the organization is licensed to issue qualified health plans 13b

c Enter the amount of reserves on hand 13c14a Did the organization receive any payments for indoor tanning services during the tax year’

b If ‘Yes,’ has it filed a Form 720 to report these payments? If ‘No,’ provide an explanation in Schedule 0

Page 5

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5a X5b X5c

6a

Sb

7a7b

7c

xxx

7e71

7g

xx

fl!~

14a X14b

BAA 1EEAO1OSL 08108112 Form 990 (2012)

Form99a(2012) THE NEW CHILDREN’S MUSEUN 95—3619583

II~I~W4~ Governance, Management and Disclosure For each ‘Yes’ response to lines 2 through 7b below, and fora ‘No’ response to line 8a, 8b, or lOb below, describe the circumstances, processes, or changes inSchedule 0. See instructions.Check if Schedule 0 contains a response to any question in this Part VI [3?j

Section A. Governing Body and ManagementYes No

1 a Enter the number of voting members of the governing body at the end of the tax year 1 aIf there are material differences in voting rights among membersof the governing body, or if the governing body delegated broadauthority to an executive committee or similar committee, explain in Schedule 0.

b Enter the number of voting members included in line 1 a, above, who are independent 1 b

2 Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any otherofficer, director, trustee or key employee~

3 Did the organization delegate control over management duties customarily performed by or under the direct supervisionof officers, directors or trustees, or key employees to a management company or other person’

4 Did the organization make any significant changes to its governing documentssince the prior Form 990 was filed’Did the organization become aware during the yearof a significant diversion of the organization’s assets’Did the organization have members or stockholders7

Did the organization have members, stockholders, or other persons who had the power to elect or appoint one or moremembers of the governing body’

bAre any governance decisions of the organization reserved to (or subject to approval by) members,stockholders, or other persons other than the governing body~

8 Did the organization contemporaneously document the meetings held or written actions undertaken during the year bythe following:

a The governing body’bEach committee with authority to act on behalf of the governing body’

9 Is there any officer, director or trustee, or key employee listed in Part VII, Section A, who cannot be reached at theorganization’s mailing address? If ‘Yes,’ provide the names and addresses in Schedule 0 9

Section B. Policies (This Section B requests information about policies not required by the Internal Revenue Code.) —

Yes No

lOa Did the organization have local chapters, branches, or affiliates’ lOa

b If ‘Yes,’ did the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure theiroperations are consistent with the organization’s exempt purposes7 lOb —

11 a Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form’ ha X —

b Describe in Schedule 0 the process, if any, used by the organization to review this Form 990. SEE SCHEDULE 012a Did the organization have a written conflict of interest policy? If ‘No,’ go to line 73 12a X

b Were officers, directors or trustees, and key employees required to disclose annually interests that could give riseto conflicts’ 12b X

c Did the organization regularly and cobsistently monitor and enforce compliance with the policy? if ‘Yes,’ describe inschedule 0 how this is done SEE. .SCUED.ULE. .0 12c X

13 Did the organization have a written whistleblower policy’ 13 X14 Did the organization have a written document retention and destruction policy’ 14 X15 Did the process for determining compensation of the following persons include a review and approval by independent

persons, comparability data, and contemporaneous substantiation of the deliberation and decision?a The organization’s CEO, Executive Director, or top management official. . SEE. SCHEDULE .0b Other officers of key employees of the organization

If ‘Yes’ to line 15a or 15b, describe the process in Schedule 0. (See instructions.)

16a Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with ataxable entity during the year’ 16a X

b If ‘Yes,’ did the organization follow a written policy or procedure requiring the organization to evaluate itsparticipation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard theorganization’s exempt status with respect to such arrangements’ 1Gb

Section C. Disclosure17 List the states with which a copy of this Form 990 is required to be filed — CA18 Section 6104 requires an organization to make its Forms 1023 (or 1024 if applicable), 990, and 990-T (501 (c)(3)s only) available for public

inspection. Indicate how you make these available. Check all that apply.Own website Another’s website ~ Upon request Other (explain in Schedule 0)

19 Describe in Schedule 0 whether (and if so, how) the organization makes its governing documents, conflict of interest policy, and financial statements available tothe public during the tax year. SEE SCHEDULE 0

20 State the name, physical address, and telephone number of the person who possesses the books and records of the organization:WADE LINDENBERGER 200 WEST ISLAND AVENUE SAN DIEGO CA 92101 619-233-8792

BAA ‘IEEAOlOGL 08/08/12 Form 990 (2012)

Page 6

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456

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7a x

7b x

Ba X81, X

x

Form 990 (2012) THE NEW CHILDREN’ S MUSEUM 95—3619583~ Compensation of Officers, Directors, Trustees, Key Employees, Highest Compensated Employees, and

Independent ContractorsCheck if Schedule 0 contains a response to any question in this Part VII U

Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees1 a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within theorganization’s tax year.

• List all of the orqanization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount ofcompensation. Enter -U- in columns 03), (E), and Q) if no compensation was paid.

• List all of the organization’s current key employees, if any. See instructions for definition of ‘key employee.’• List the organization’s five current highest compensated employees (other than an officer, director, trustee, or key employee)

who received reportable compensation (Box S of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from theorganization and any related organizations.

• List all of the organization’s former officers, key employees, and highest compensated employees who received more than $100,000of reportable compensation from the organization and any related organizations.

• List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of theorganization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest compensatedemployees; and former such persons.

H Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.(C)

(A) (B) Position (do not check more than (I)) (E) (F)Name and Title Average one box, unless person is both an Repo~~bie Reportable Estimated

hours Per 0 icer and a director trustee) compensation from compensation from amount of otherweek (list —.--- — — — — — the organ,zation related organizat,ons compensation

anyhours ~ a ~ 0 ~I (w.2Ilogg.Misc) (w-211o99-Misc) frornthefor related 9~ ~- —- 0 5 organizationorganiza- 3 a ~ ° .~ g and related

tions ~. ~ —‘ •~ 0 organizat,onsbelow -~—~ a°odotled 5~line) ~ c 0 o

£0 £fl0~

0a.

(1) JOSEPH DETMER 4DIRECTOR 0 X 0. 0. 0.

(2) AMANDA CLARDY 4DIRECTOR 0 X 0. 0. 0.

(3) KEITH COLESTOCK 4DIRECTOR 0 X 0. 0. 0.

(4) ThNIA LUVIANO 4DIRECTOR 0 X 0. 0. 0.

(5) EUGENE “MITCH” MITCHELL 4CHAIR 0 XX 0. 0. 0.

(6) SEPI ARROWSMITH 4DIRECTOR 0 X_ 0. 0. 0.

(7) MARC BRUTTEN 4DIRECTOR 0 X 0. 0. 0.

(8) MICHAEL CANEPA 4DIRECTOR 0 X — 0. 0. 0.

(9) CANDY COLEMAN 4DIRECTOR 0 X 0. 0. 0.

(10) JOHN CREELMAN 4DIRECTOR 0 X 0. 0. 0.

(11) KRIS DICKINSON 4DIRECTOR 0 X 0. 0. 0.

(12) MICHAEL FARRELL 4DIRECTOR 0 X 0. 0. 0.

(13) KARLA PINCKES 4DIRECTOR 0 X 0. 0. 0.

(14) CELESTE HILLING 4DIRECTOR 0 XX 0. 0. 0.

Page 7

BAA TEEAO1O7L 12117112 Form 990 (2012)

Form 990 (2012) THE NEW CHILDREN’S MUSEUM 95—3619583IrJ~VJi~ Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (cont)

(B) (C)

(A) Average (do not theck more than one (I)) (9 (F)Name and title hours box, unless person is both an Reportable Reportable Estimatedper officer and a director/trustee) compensation from compensation from amount of other

yveek -= — ~;_~ ij the organization related organizations compensation(listany R D 0 a a o (W-2/1099-MiSC) (W.2/10~9.Ml5C) from the

hours ~, ‘< 2. organizationtot a ö a: and related

relat~d ~‘ ~ —‘ organizationsorganiza ~‘ — ~- 0

~ ‘~ ~

dotted aline) ‘° a a~ 45

0

(15) RICH HORNER 4DIRECTOR OX 0. 0. 0.

(16) PERRY VASQUEZ 4DIRECTOR OX 0. 0. 0.

(17) LAURIE MITCHELL, M.D. 4DIRECTOR 0 X 0. 0. 0.

(18) FERNAEDA WHITWORTH 4DIRECTOR 0 X 0. 0. 0.

(19) CANILLE SALTMAN 4DIRECTOR 0 X 0. 0. 0.

(20) JOSEPH MARTINEZ 4DIRECTOR 0 X 0. 0. 0.

(21) SHAWN COVELL 4DIRECTOR 0 X 0. 0. 0.

(22) TROY ZANDER 4DIRECTOR o. o. o.

(23) WADE LINDENBERGER 40TREASURER/SEC OX 86,034. 0. 0.

(24) JULIANNE MARXOW 40EXECUTIVE DIR. 0 X 169,771. 0. 14,400.

(25)

lbsub1otal 255,805. 0. 14,400.• c Total from continuation sheets to Part VII, Section A 0. 0. 0.dTotal(addlineslbandlc) 255,805. 0. 14,400.

2 Total number of individuals (including but not limited to those listed above) who received more than $100,000 of reportable compensationfrom the organization ~‘ 1

3 Did the organization list any former officer, director or trustee, key employee, or highest compensated employeeon line 1 a? if ‘Yes,’ complete Schedule J for such individual

4 For any individual listed on line la, is the sum of reportable compensation and other compensation fromthe organization and related organizations greater than $150,000? If ‘Yes’ complete Schedule J forsuch individual

5 Did any person listed on line la receive or accrue compensation from any unrelated organization or individualfor services rendered to the organization? if ‘Yes,’ complete Schedule J for such person

Section B. Independent Contractors1 Complete this table for your five highest compensated independent contractors that received more than $100,000 of

compensation from the organization. Report compensation for the calendar year ending with or within the organization’s tax year,(A) (B) (C)

Name and business address Description of services Compensation

2 Total number of independent contractors (including bii not limited to those listed above) who received rmre than$100,000 in compensation from the organization ~ 0

Page 8

BAA 1EEAOIO8L 01/24/13 Form 990 ~2012~

Page 9Form 990~ NEW - CHILDREN’ S MUSEUM

________ Statement of Revenue

Check if Schedule 0 contains a response to any question in this Part VIII...

a Federated campaigns lab Membership duesc Fundraising eventsd Related organizationse Government grants (contributions) .

All other contributions, gifts, grants, andsimilar amounts not included above.

g Noncash contributions included in Ins ia-if: $h Total. Add lines la-if

Gross rentsLess: rental expensesRental incone or (loss)Net rental income or (loss)

Gross amount from sales ofassets other than inventory. 40,000.

72,125.~ —32,125.

b Less: cost or other basisand sales expenses

c Gain or (loss)d Net gain or (loss)

Ba Gross income from fundraising events(not including. $ 255,907.of contributions reported on line ic).See Part IV, line 18 a 146,570.

bLess: direct expenses b 211,077.c Net income or (loss) from fundraising events

9a Gross income from gaming activities.See Part IV, line 19 a _____________

b Less: direct expenses bc Net income or (loss) from gaming activities —

ba Gross sales of inventory, less returnsand allowances a

b Less: cost of goods sold bc Net income or (loss) from sales of inventory

Miscellaneous Revenue Business code

11 a ________________

b __________________

C

d ____________________

e12

95—3619583

(A)Total revenue

ac5~oc<

I- jJ~ r~ 0— aoC,

(B)Related or

exemptfunctionrevenue

lbicidle

1

(C)Unrelatedbusinessrevenue

255. 907

CD)Revenue

excluded from taxunder sections

512, 513, or 514

201,097.

if 1,600,108.55.150

1.-I=LII

aLIIC,

U,a,

aaaa0-

2abC

de

9

Business Code

ADMISSIONS 900099MEMBERSHIP DUES & ASSESSMENTS ______________

FEES AIID FACILITY USE ______________

EDUCATION PROGRAM ______________

PARKING REVENUE _____________

All other program service revenue . . -

Total. Add lines 2a-2f

441. 083 441.083.900099 240,592. 240.592.900099 234,106. 234,106.900099 64,593. 64,593812930 63,182. 63,182.

3 Investment income (including dividends, interest andother similar amounts)

4 Income from investment of tax-exempt bond proceeds. ?

5 Royalties

1. 043. 556

13, 121

6abC

d

7a

C’) Real (ii) Personal

13. 121

(i) securities (ii) Other

U,=

liiaaLii=I0

OTHER INCOME 900099 5,343. 5.343

All other revenueTotal. Add lines ha-bidTotal revenue. See instructions

5.343.3.022.500

TEEAO109L 12117112

1.016.774 0. —51,386.BAA Form 990 (2012)

Form 990 (2012) THE NEW CHILDREN’ S MUSEUM~prrt1IFx81 Statement of Functional Expenses

Do not include amounts reported on lines Sb,7b, Sb, 9b, and I 0b of Part VIII.

1 Grants and other assistance to governmentsand organizations in the United States. SeePart IV, line 21

2 Grants and other assistance to individuals inthe United States. See Part IV, line 22

3 Grants and other assistance to governments,organizations, and individuals outside theUnited States. See Part IV, lines 15 and 16.

4 Benefits paid to or for members~ Compensation of current officers, directors,

trustees, and, key employees6 Compensation not included above, to

disqualified persons (as defined undersection 4958(0(1)) and persons describedin section 4958(c)(3)~)

7 Other salaries and wages

8 Pension plan accruals and contributions(include section 401(k) and section 403(b)employer contributions)

9 Other employee benefits10 Payroll taxes11 Fees for services (non-employees):

a Managementb Legalc AccountingdLobbyinge Professional fundraising services. See Part IV, line 17...

Investment management feesg Other. (If line Hg amt exceeds 10% of line 25, col

umn (A) amt, list line hg expenses on Sch 0)12 Advertising and promotion13 Office expenses14 Information technology15 Royalties16 Occupancy17 TraveL18 Payments of travel or entertainment

expenses for any federal, state, or localpublic officials

19 Conferences, cbnventions, and meetings....20 Interest21 Payments to affiliates22 Depreciation, depletion, and amortization...23 Insurance24 Other expenses. itemize expenses not

covered above (List miscellaneous expensesin line 24e. If line 24e amount exceeds 10%of line 25, column (A) amount, list line 24eexpenses on Schedule 0.)

a CONSULTANTS AND CONTRACT SVCSb SUPPLIES AND MATERIALSC REPAIR AND MAINTENANCEci BANK FEES AND OTHER CHARGESe All other expenses

25 Total functional expenses. Add lines 1 Through 24e.

26 Joint costs. complete this line only ifthe organization reported in column (B)joint costs from a combined educationalcampaign and fundraising solicitation.Check here if followingSOP 98-2 (ASC 958-720)

Section 501 (c)(3) and 501 (c)(4) organizations must complete all columns. All other organizations must complete column (A).Check if Schedule 0 contains a response to any question in this Part IX I I

95—3619583 Page 10

(A) ‘ (B) (C) ‘ (D)Total expenses Program service Management and Fundraising

exoenses oe”~’~1 ~~~nses expenses

147,715.153,999. 121,635. 16,069.

114, 497. 13,797.

13 1104,,379. 4,379.

16,295.19,421.

ar~

13,110.

• 270,205. 110,503. 122,868. 36,834.

0. 0. 0. 0.1,314,723. 1,088,362. 29,268. 197,093.

690,393. 621,353. 34,520. 34,520.35,513. 25,961 ‘ 9,557..

70, 935.14 888 876. 14,012

7Q~ 80365.390. 41,676. . 17,207

132.

122.325. 104,756. 14,958

6. 507

2.

8,859.

611

10.971 6,506. 1,806.8.859

2.657

426,813. 289,545. 66,374. 70,894.37,404. 36,673. 300. 431.

—- 35.055. 35,055.. 24,860. 19,114. 5.746.

56,910. 40,797. 4,604. 11,509.3, 504,447. 2,728,114. 377,429. 398,904.

BAA 1EEAO11DL 12R8fl2 Form 990 (2012)

Form 990 (2012) THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 11

i~i:~izi~i Balance SheetCheck if Schedule 0 contains a response to any question in this Part X ....

(A) (B)Beginning of year End of year

1 Cash — non-interest-bearing 464,472. 1 355,601.2 Savings and temporary cash investments 476,889. 2 302,448.3 Pledges and grants receivable, net 362,644. 3 308,325.4 Accounts receivable, net 33, 605. 4 55,607.

5 Loans and other receivables from current and former officers, directors,trustees, key employees, and highest compensated employees. CompletePart II of Schedule L

• 6 Loans and other receivables from other disqualified persons (as defined undersection 4958W(1)), persons described in section 4958(c)(3)(B), and contributingemployers and sponsoring organizations of section 501(c)(9) voluntary employeesbeneficiary organizations (see instructions). Complete Part Il of Schedule L 6

~ 7 Notes and loans receivable, net 7~ 8 Inventories for sale or use 8~ 9 Prepaid expenses and deferred charges 13,732 9 14, 174.

10a Land, buildings, and equipment: cost or other basis.Complete Part VI of Schedule D ba 23,157,419.

bLess:accumulateddepreciatioft lOb 2,629,233 21,256,065 bc 20,528,186.11 Investments — publicly traded securities 1112 Investments — other securities. See Part IV, line 11 1213 Investments — program-related. See Part IV, line 11 1314 Intangible assets 1415 Other assets. See Part IV, line ii 15 605,846.

~ 16 Total assets. Add lines 1 through 15 (must equal line 34) 22,607,407 16 22,170,187.17 Accounts payable and accrued expenses 143,927 17 109, 615.18 Grants payable 1819 Deferred revenue 155,919 19 201,159.

i. 20 Tax-exempt bond liabilities 20k 21 Escrow or custodial account liability. Complete Part IV of Schedule 0 21~ 22 Loans and other payables to current and former officers, directors, trustees,I. key employees, highest compensated employees, and disqualified persons.1r Complete Part II of Schedule L 22~ 23 Secured mortgages and notes payable to unrelated third parties 23~ 24 Unsecured notes and loans payable to unrelated third parties 24

25 Other liabilitiGs (including federal income tax, payables to related third parties,and other liabilities not included on lines 17-24). Complete Part X of Schedule D 66,893 25 55,297.

26 Total liabilities.Add lines 17 through 25 366,739 26 366,071.~ Organizations that follow SFAS 117 (MC 958), check here — and completeT lines 27 through 29, and lines 33 and 34.~ 27 Unrestricted net assets 21,800,950 27 21,444,130.~ 28 Temporarily restricted net assets 439, 718 28 359, 986.S 29 Permanently restricted net assets 29

~ Organizations that do not follow SFAS 117 (ASC 958), check herer and complete lines 30 through 34.

~ 30 Capital stock or trust principal, or current funds 30a 31 Paid-in or capital surplus, or land, building, or equipment fund 31

k 32 Retained earnings, endowment, accumulated income, or other funds 32~ 33 Totalnetassetsorfund balances 22,240,668. 33 21,804,116.~ 34 Total liabilities and net assets/fund balances 22,607,407. 34 22,170,187.

BAA Form 990 (2012)

1EEPOllli. 01/03(13

FormS9O(2012) THE NEW CHILDREN’S MUSEUM 95—36195833~~flJ1 Reconciliation of Net Assets

Check if Schedule 0 contains a response to any question in this Part Xl ....

1 Total revenue (must equal Part VIII, column (A), line 12) 1 3,022,500.2 Total expenses (must equal Part IX, column (A), line 25) 2 3,504,447.3 Revenue less expenses. Subtract line 2 from line I —481,947.4 Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) 4 22,240,668.5 Net unrealized gains (losses) on investments 5 31,215.6 Donated services and use of facilities 6 14,888.7 Investment expenses 7 —708.B Prior period adjustments 89 Other changes in net assets or fund balances (explain in Schedule 0) 9 0.

10 Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line 33,column(B)) 10 21,804,116.

Accounting method used to prepare the Form 990: [Cash ~Accrual [Other

If the organization changed its method of accounting from a prior year or checked ‘Other,’ explainin Schedule 0.

2 a Were the organization’s financial statements compiled or reviewed by an independent accountant7If ‘Yes,’ check a box below to indicate whether the financial statements for the year were compiled or reviewed on aseparate basis, consolidated basis, or both:

[ Separate basis [Consolidated basis [Both consolidated and separate basisb Were the organization’s financial statements audited by an independent accountant7

If ‘Yes,’ check a box below to indicate whether the financial statements for the year were audited on a separatebasis, consolidated basis, or both:~ Separate basis [Consolidated basis [Both consolidated and separate basis

C If ‘Yes’ to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit,review, or conipilation of its financial statements and selection of an independent accountant?

If the organization changed either its oversight process or selection process during the tax year, explainin Schedule 0.

3 a As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the SingleAudit Act and 0MB Circular A-133’

Page 12

I~~i±1~ll~ Financial Statements and ReportingCheck if Schedule 0 contains a response to any question in this Part XII

Yes No

b If ‘Yes,’ did the organization undergo the required audit or audits? If the organization did not undergo the required auditor audits, explain why in Schedyle 0 and describe any steps taken to undergo such audits

BAA Form 990 (2012)

15EA01121. 08/09/11

0MB No. 1545.0047

SCHEDULE A Public Charity Status and Public Support 2012Complete if the organization is a section 501(c)(3) organization or a section

4947(a)Q) nonexempt charitable trust.Department of the Treasury . .

Internal Revenue Service — Attach to Foim 990 or Form 990-EL — See separate instnsctions.Name of the organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583~Reason for Public Charity Status (All organizations must complete this part.) See instructions.

The organization is not a private foundation because it is: ~or lines 1 through 11, check only one box.)1 A church, convention of churches or association of churches described in section 170(b)(1XA)(i).2 A school described in section 170(b)(1XA)Oi). (Attach Schedule E.)3 A hospital or a cooperative hospital service organization described in section 170(bX1XAWii).4 A medical research organization operated in conjunction with a hospital described in section 170(bX1XA)Oii). Enter the hospitals

name, city, and state:5 An organization operated for the benefit of a college or university owned or operated by a governmental unit described in section

170(bXlXAXiv). (complete Part II.)6 A federal, state, or local government or governmental unit described in section 170(bX1XAXV).7 x An organization that normally receives a substantial part of its support from a governmental unit or from the general public described

in section 170(bXlXAXvi). (complete Part II.)8 HA community trust described in section 170(bX1XAXv1). (complete Part II.)

H An organization that normally receives: (1) ntre than 33-1/3% of its support from contributions, aerrôership fees, and gross receipts from activitiesrelated to its exempt functions — subject to certain exceptions, and (2) no more than 33-1/3% of its support from gross investment income andu,related &siness taxaNe ir~rreQ~s sectic*, 511 tax) from b.sinesses acquired by tile organization after Jsie 30, 1975. See section 509(aX2).(Complete Part Ill.)

10 An organization organized and operated exclusively to test for public safety. See section 509(aX4).il An organization organized and operated exclusively for the benefit of, to perform the functions of, or carry out the purposes of one or more publicly

supported organizations described in section 509(a)(i) or section 509(a)(2). See section 509(a)(3). Check the box that describes the type ofsupporting organization and complete lines lie through llh.a ~Type I b ~Type II c H Type Ill — Functionally integrated d [ Type Ill — Nonrfunctionally integrated

e H By checking this box, I certify that the organization is not controlled directly or indirectly by one or more disqualified personsother than foundation managers and other than one or more publicly supported organizations described in section 509(a)fl) orsection 509(a)(2).If the organization received a written determination from the IRS that is a Type I, Type II or Type Ill supporting organization.check this box

g Since August 17, 2006, has the organization accepted any gift or contribution from any of the following persons? — —

- - ______ Yes No(I) A person who directly or indirectly controls, either alone or together with persons described in (ii) and (iii)

below, the governing body of the supported organization’ 11 g Cl)

(ii) A family member of a person described in (i) above’ 119 (ii)

(iii) A 35% controlled entity of a person described in (i) or (ii) above’ 119 (iii)

h Provide the following information about the supported organization(s). _____________ _____________ _____________________

(I) Name of supported (ii) EIN (iii3Type of organization Civ) is the (v) Did you noti~, (vi) is the - (vii) Amount of monetaryorganization (described on lines 1 -9 organization in the organization in organization in support

above or inc section column (0 listed in column 0) of your column (i)(see instructions)) your governing support? organized in the

document? U.S.?

. Yes No Yes No Yes No

(A)

(B)

(C)

(D)

Total

(E)

BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ. Schedule A (Form 990 or 990-EZ) 2012

IEEA04O11_ 08/09/12

Schedule A Worm 990 or 990-EZ) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583 Page2

Section A. Public SupportCalendar year (or fiscal yearbeginning in)

1 Gifts, grants, contributions, andmembership fees received. coo notinclude any unusual grants.)

2 Tax revenues levied for theorganizations benefit andeither paid to or expendedon its behalf

3 The value of services orfacilities furnished by agovernmental unit to theorganization without charge...

4 Total. Add lines 1 through 3...5 The portion of total

contributions by each person(other than a governmentalunit or publicly supportedorganization) included on line Ithat exceeds 2% of the amountshown on line 11, column (n..

6 Public support. Subtract line 5from line 4

Section BJotal SupportCalendar year (or fiscal yearbeginning in)

7 Amounts from line 4

8 Gross income from interest,dividends, payments receivedon securities loans, rents,royalties and income ftomsimilar sources

9 Net income from unrelatedbusiness activities, whether ornot the business is regularlycarried on

5,247,040. 3,809,143. 4,878,809. 2,280,849. 2,297,704. 18,513,545.

62,632. 15,308. 9,316. 4,374. 13,121. 104,751.

125,893. 125,893.

3,683.644.

13 Firstfiveyears. If the Form 990 is for the organization’s first, second, third, fourth, or fifth tax year as a section 501(c)(3)organization, check this box and stop here E

Section C. Computation of Public Support Percentage14 Public support percentage for 2012 (line 6, column (f) divided by line 11, column (0) 1415 Public support percentage from 2011 Schedule A, Part II, line 14 15

iGa 33-113% supporttest —2012. If the organization did not check the box on line 13, and the line 14 is 33-1/3% or more, check this boxand stop here. The organization qualifies as a publicly suØported organization

b33-113% supporttest—2011. If the organization did not check a box on line 13 or lEa, and line ISis 33-1/3% or more, checkthis boxand stop here. The organization qualifies as a publicly supported organization H

17a 10%-facts-and-circumstances test —2012. If the organization did not check a box on line 13, 16a, or 1Gb, and line 14 is 10%or more, and if the organization meets the facts-and-circumstances’ test, check this box and stop here. Explain in Part IV howthe organization meets the ‘facts-and-circumstances’ test. The organization qualifies as a publicly supported organization L1

b 10%-facts-and-circumstances test —2011. If the organization did not check a box on line 13, 16a, 1Gb, or 17a, and line 15 is 10%or more, and if the organization meets the ‘facts-and-circumstances’ test, check this box and stop here. Explain in Part IV how theorganization meets the ‘facts-and-circumstances’ test. The organization qualifies as a publicly supported organization

18 Private foundation. If the organization did not check a box on line 13, 16a, 1Gb, 17a, or 17b, check this box and see instructions... —

BAA Schedule A Worm 990 or 990-EZ) 2012

fr4rrt]IIM support Schedule for Organizations Described in Sections 170(bXlXAXiv) and 170(bX1XAXVi)(Complete only if you checked the box on line 5,7, orB of Part I or if the organization failed to qualify under Part Ill. If theorganization fails to qualify under the tests listed below, please complete Part Ill.)

(a) 2008 (b) 2009 (c) 2010 (d)2011 (e)2012 (ØTotal

5,247,040. 3,809,143. 4,878,809. 2,280,849. 2,297,704. 18,513,545.

0.

. 0.5’ 247,040. 3,809,143. 4,878,809 2,280,849.2,297,704. 18,513,545.

(a) 2008

4,136,390

(b)2009 (c)2010 (d)2011 (e)2012

14,377,155.

(0 Total

10 Other income. Do not includegain or loss from the sale ofcapital as(E,~I~~ iPart IV) amm - r-os~

11 Total support. Add lines 7through 10

96, 052 61, 859

12 Gross receipts from related activities, etc (see instructions)

3 899 5,343- 167, 153.

18,911,342.

76.02%84.12 %

TEEAO4O2L 08/09112

Schedule A (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 3

Section A. Public SupportCalendar year (or fiscal yr beginning in) -

1 Gifts, grants, contributionsand membership feesreceived. ~o not includeaMy unusual grants.’)

2 Gross receipts from admissions, merchandise sold orservices performed, or facilitiesfurnished in any activity that isrelated to the organizationstax-exempt purpose

3 Gross receipts from activitiesthat are not an unrelated tradeor business under section 513.

4 Tax revenues levied for theorganizations benefit andeither paid to or expended onits behalf

S The value of services orfacilities furnished by agovernmental unit to theorganization without charge.

6 TotaL Add lines 1 through 5.. -

7a Amounts included onlines 1,2, ahd 3 received fromdisqualified persons

b Amounts included on lines 2and 3 received from other thandisqualified persons thatexceed the greater of $5,000 or1% of the amount on line 13for the year

cAdd lines 7a and 7b8 Public support (Subtract line

7c from line 6.)

Section B. Total SupportCalendar year (or fiscal yr beginning in) —

9 Amounts from line 6iDa Grossincome from interest,

dividends, payments receivedon securities loans, rents,royalties and income fromsimilar sources

b Unrelated business taxableincome (less seption 511taxes) from businessesacquired after June 30, 1975..

cAdd lines lOa and lOb11 Net income from unrelated business

activities not included in line lOb,whether or not the business isregularly carried on

12 other income. Do not includegain or loss from the sale ofcapital assets (Explain inPart IV.)

1314

Iigrd1lii~support Schedule for Organizations Described in Section 509(aX2)(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization failsto qualify under the tests listed below, please complete Part II.) - ___________________

(a) 2008 (b) 2009 (c)2010 (d) 2011 (e)2012 (OTotal

(a) 2008 (b) 2009 (C) 2010 (d) 2011 (e) 2012 (ØTotaI

Total support (Md iris 9. bc, 11, and 12.) ___________________ ___________________ ___________________ ___________________ ___________________ _____________________

First flve years. If the Form 990 is for the organization’s first, second, third, fourth, or fifth tax year as a section 501 (c)(3)organization, check this box and stop here ~ fl

Section C. Computation of Public Support Percentage15 Public support percentage for 2012 (line 8, column (f) divided by line 13, column (0) 1516 Public support percentage from 2011 Schedule A, Part Ill, line 15 16

Section D. Computation of Investment Income Percentage17 Investment income percentage for 2012 (line bc, column (f) divided by line 13, column (f)) 1718 Investment income percentage from 2011 Schedule A, Part Ill, line 17 1819a 33-113% support tests — 2012. If the organization did not check the box on line 14, and line 15 is more than 33-113%, and line 17

is not more than 33-1/3%, check this box and stop here. The organization qualifies as a publicly supported organization Hb 33-113% supporttests — 2011. If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33-1/3%, and

line 18 is not more than 33-1/3%, check this box and stop here. The organization qualifies as a publicly supported organization20 Private foundation. If the organization did not check a box on line 14, 19a, or 19b, check this box and see instructions

BAA 1EEAO~03L 08109112 Schedule A Worm 990 or 990-EZ) 2012

Schedule A (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583 Page 4~ Supplemental Information. Complete this part to provide the explanations required by Part II, line 10;

Part II, line 17a or 17b; and Part III, line 12. Also complete this part for any additional information.(See instructions).


TEEAO4O4I. 08110/12

2012 SCHEDULE A, PART IV - SUPPLEMENTAL INFORMATION PAGE 5


PART II, LINE 10- OTHER INCOME

NATURE AND SOURCE 2012 2011 2010 2009 2008

OTHER REVENUE $ 5,343. $ 3,899. $ 61,859. ___________ $ 96,052.TOTAL $ 5,343. $ 3,899. $ 61,859. $ 0. $ 96,052.

Schedule B 0MB No. 1545.0047

(Form 990, 990-EZ, I Schedule of Contributorsor 990-Pr) IDepartment of the Treasury I ~‘ Attach to Form 990, Form 990-EZ, or Form 990-PFinternal Revenue Service

BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990, 990EZ,or 990-PP.

2012Name of the organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583Organization type (check one):Filers of: Section:Form 990 or 990-EZ 501 (c)( 3) (enter number) organization

D 4947(a)(1) nonexempt charitable trust not treated as a private foundation

~ D 527 political organization

Form 990-PF 501 (c)(3) exempt private foundation

D 4947(a)(1) nonexempt charitable trust treated as a private foundation

LI 501(c)(3) taxable private foundation

Check if your organization is covered by the General Rule or a Special Rule

Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.

General Rule

LI For an organization filing Form 990, 990-EZ, or 990-PF that received, during the year, $5,000 or more (in money or property) from any onecontributor. (Complete Parts I and IL)

Special Rules

~ For a section 501(c)(3) organization filing Form 990 or 990-EZ that met the 33-1/3% support test of the regulations under sections509(a)(1) and 170(b)(1)(A)(vi) and received from any one contributor, during the year, a contribution of the greater of (1) $5,000 or(2) 2% of the amount on (I) Form 990, Part VIII, line 1 h or (ii) Form 990-EZ, line 1. Complete Parts I and II.

~ For a section 501 (c)Ø, (8), or (10) organization filing Form 990 or 990-EZ that received from any one contributor, during the year,total contributions of more than $1,000 for use exclusively for religious, charitable, scientific, literary, or educational purposes, orthe prevention of cruelty to children or animals. Complete Parts I, II, and Ill.

H For a section 501 (c)Q), (8), or (10) organization filing Form 990 or 990-EZ that received from any one contributor, during the year,contributions for use exclusively for religious, charitable, etc, purposes, but these contributions did not total to more than $1,000.If this box is checked, enter here the total contributions that were received during the year for an exclusively religious, charitable, etc,purpose. Do not complete any of the parts unless the General Rule applies to this organization because it received nonexclusivelyreligious, charitable, etc, contributions of $5,000 or more during the year fr $____________________

Caution: An organization that is not covered by the General Rule andlor the Special Rules does not file Schedule B worm 990, 990-EL or 990-PD but it mustanswer No on Part IV, line 2, of its Form 990; or check the box on line H of its Form 990-EZ or on Part I, line 2, of its Form 990-PF, to certify that it does notmeet the filing requirements of Schedule B (Form 990, 990-EZ, or 990-PF).

Schedule B (Form 990, 990-EZ, or 990FF) (2012)

TEEAO7O1L 11130112




~ Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.

(a) No. (b) (c) (d)from Description of noncash property given FMV (or estimate) bate receivedPart I (see instructions)

N/A

S_____________________

(a)No. (b) (c) (d)from Description of noncash property given FMV (or estimate) Date receivedPart I (see instructions)

S_____________________


S_____________________

(a) No. (1) (c) (d)from Description of noncash property given Filly (or estimate) Date receivedPart I (see instructions)

S_______________________


S_____________________


S_____________________


TEEAO7O3L 11/30112

Schedule B Worm 990, 990-EZ, or 990-PF) (2012) Page 1 to 1 of Part IIIName of organization Employer identification number

THE NEW CHILDREN’S MUSEUM 95-3619583IJL~!Ml Exclusively religious, charitable, etc, individual contributions to section 501(c)(7), (8) or (10)

organizations that total more than $1,000 for the year. Complete columns (a) through (e) and the following line entry.For organizations completing Part II, enter total of exclusively religious, charitable, etc.contributions of $1,000 or less for the year. (Enter this information once. See instructions.) ~ $ N/AUse duplicate copies of Part Ill if additional space is needed.


Part I

N/A

(e)Transfer of gift

Transfere&s name, address, and ZIP + 4 Relationship of transferor to transferee


Part I

. (e)Transfer of gift

Transferees name, address, and ZIP + 4 Relationship of transferor to transferee


Part I

(e)~ Transfer of gift


(a) (b) Cc) (d)No. from Purpose of gift Use of gift Description of how gift is held

Part I

(e)Transfer of gift


BAATEEAO7O4L 11/30~12

Schedule B (Form 990, 990-EZ, or 990-PF) (2012)

0MB No. 1545-0047

SCHEDULED(Form 990) I Supplemental Financial Statements

Complete if the organization answered ‘Yes,’ to Form 990,Part IV, lines 6,7,8,9,10, ha, llb, lic, lid, lie, hf, 12a, or 12b.

‘- Attach to Form 990. — See separate instructions.Name of the organization Employer identification number


11~I~$ Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete ifthe organization answered ‘Yes’ to Form 990, Part IV, line 6.

(a) Donor advised funds (b) Funds and other accounts

1 Total number at end of year2 Aggregate contributions to (during year)3 Aggregate grants from (during year)4 Aggregate value at end of year

5 Did the organization inform all donors and donor advisors in writing that the assets held in donor advised fundsare the organizations property, subject to the organization’s exclusive legal control’ LI Yes LI No

6 Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be used onlyfor charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferringimpermissible private benefit’ L1’~~ ~ No

[i~~fflf~ Conservation Easements. Complete if the organization answered ‘Yes’ to Form 990, Part IV, line 7.1 Pur~ose(s) of conservation easements held by the organization (check all that apply).

~ Preservation of land for public use (e.g., recreation or education) Preservation of an historically important land areaProtection of natural habitat Preservation of a certified historic structurePreservation of open space

Complete lines 2a through 2d if the organization held a qualified conservation cofltribution in the form of a conservation easement on thelast day of the tax year.

a Total number of conservation easements _______________________________

b Total acreage restricted by conservation easements _______________________________

c Number of conservation easements on a certified historic structure included in (a)

d Number of conservation easements included in (c) acquired after 8/17)06, and not on a historicstructure listed in the National Register __________________________________

3 Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during thetax year -

4 Number of states where property subject to conservation easement is located ‘

5 Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations,and enforcementof the conservation easements it holds’ ElYe5

6 Staff and volunteer hours devoted to monitoring, inspecting, and enforcing conservation easements during the year

7 Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year

8 Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(8)(i)and section 170(h)(4)(B)(ii)’ DYes El No

9 In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and balance sheet, andinclude, if applicable, the text of the footnote to the organization’s financial statements that describes the organization’s accounting forconservation easements.

IP~i3ällI~ Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar AssetsComplete it the organization answered ‘Yes’ to Form 990, Part IV, line 8.

1 a If the organization elected, as permitted under SPAS 116 (ASC 958), not to report in its revenue statement and balance sheet works ofart, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide,in Part XIII, the text of the footnote to its financial statements that describes these items.

b If the organization elected, as permitted under SFAS 116 (ASC 958), to report in its revenue statement and balance sheet works of art,historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide thefollowing amounts relating to these items:

Q) Revenues included in Form 990, Part VIII, line I _________________

(ii) Assets included in Form 990, Part X __________________

2 If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the followingamounts required to be reported under SPAS 116 (ASC 958) relating to these items:

a Revenues included in Form 990, Part VIII, line 1bAssets included in Form 990, Part X --

Oepartmerit of The TreasuryInttrr,ai Revenue Serv,ce

2012

2

fl Held at the End of the Tax Year2a2b2c

2d

BAA For Paperwork Reduction Ad Notice, see the instructions for Form 990. 1EEA33O1L 09/18112 Schedule D (Form 990) 2012

Schedule D Worm 990) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583LflI1~ Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)

3 Using The organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collectionitems (check all that apply):

a Public exhibition d Loan or exchange programsb Scholarly research e Otherc Preservation for future generations -

4 Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose inPart XIII.

5 During the year, did the organization solicit or receive donations of art, historical treasures, or other similar assetsto be sold to raise funds rather than to be maintained as part of the organizations collection’ D Yes No

[~~Ij~~4 Escrow and Custodial Arrangements. Complete if the organization answered ‘Yes’ to Form 990, Part IV, line 9, orreported an amount on Form 990, Part X, line 21.

1 a Is the organization an agent, trustee, custodian, or other intermediary for contributions or other assets not includedon Form 990, Part X’ H Yes H No

b If ‘Yes,’ explain the arrangement in Part XIII and complete the following table:Amount

c Beginning balance icd Additions during the yeare Distributions during the year lef Ending balance if

2a Did the organization include an amount on Form 990, Part X, line 21’ L Yes Nob If ‘Yes,’ explain the arrangement in Part XIII. Check here if the explantion has been provided in Part XIIL

~ Endowment Funds. Complete if the orqanization answered ‘Yes’ to Form 990, Part IV, line 10.(a) Current (b) Prior year (c) Two years (d) Three years (e) Four years

laBeginningofyearbalance 0. 0. 0. 0. 0.b Contributions 679,741.

c Net investment earnings, gains,andlosses 42,296.

d Grants or scholarshipse Other expenditures for facilities

andprograms 65,718. 0.f Administrative expensesgEndofyearbalance 656,319. 0. 0. 0. 0.

2 Provide the estimated percentage of the current year end balance (line 1g. column (a)) held as:a Board designated or quasi-endowment — 100.00 %b Permanent endowment ~-

c Temporarily restricted endowment ~-

The percentages in lines 2a, 2b, and 2c should equal 100%.

3 a Are there endowment funds not in the possession of the organization that are held and administered for theorganization by: Yes No(i) unrelated organizations 3a(i) X(ii) related organizations 3aØ1) X

b If ‘Yes’ to 3a(ii), are the related organizations listed as required on Schedule R’ 3b4 Describe in Part XIII the intended uses of the organization’s endowment funds.

IRW~tWl11 Land, Buildings, and Equipment See Form 990 Part X line 10Description of property (a) Cost or other bash (b) Cost or other Cc) Accumulated (d) Book value

(investment) basis (other) depreciationlaLand 2,232,286.~ 2,232,286.

bBuiidings 19,669, 915. 1, 938,087 17,731,828.cLeasehold improvements 183,014. 30,813 152,201.dEquipment 256,036. 161,182 94,854.eOther 816,168. 499,151 317,017.

Total. Add lines la through le. (Column (d) must equal Form 990, PartX, column B), line 10(c).) 20,528,186.BAA ScheduleD Worm 990) 2012

Page 2

1EEA33O2L 06107112

Schedule D Worm 990) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583 PageSInvestments .— Other Securities. See Form 990, Part X, line 12. N/A

(a) Description of security or category (b) Book value (c) Method of valuation: Cost or(including name of security) end-of-year market value

(1) Financial derivatives __________________________________________________________(2) Closely-held equity interests _____________________________________________________(3) Other ____________________ __________________________________________________________(A) ________________ _____________________________________________(B) ________________ _____________________________________________(C) ________________ _____________________________________________

(D) _________________ _________________________________________________(E) - ____________________________

(F) ___________________ _____________________________________________________(G) _______________ __________________________________________

(H) _________________ _________________________________________________

(I) ________________________________

Total. ctolumn ~‘b~ must equal Form 990 PartX, column ~‘B,) line 724. - _____________________

I1~ I11~ Investments — Program Related. See Form 990, Part X, line 13. N/A(a) Description of investment type (b) Book value (c) Method of valuation: Cost or

___________________ end-of-year_market value

(1) ____________________________ ________________________________________________________________________________(2) ______________________ ________________________________________________________________(3) ____________ ___________________________________

(4) ___________________ _____________________________________________________(5) ____________________ __________________________________________________________(6) ___________________ _____________________________________________________(7) _________ _________________________

(8) ____________________ __________________________________________________________

(9) ____________________ __________________________________________________________(10) ___________________

Total. (Column (b) must equal Form 99O~ PartX, column (B) line 13j. - _____________________

Other Assets. See Form 990, Part X. line 15. N/A _______________

(a) Description (b) Book value(1) __________________________

(2) _____________________

(3) ______________

(4) _________________

(5) _____________

(6) _____________________

(7) _____________

(8) _____________________

(9) ________________________

(10) ____________________

Total - (Column (b) must equal Form 990, Part X, column (B), line 15.) __________________

~ Other Liabilities. See Form 990, Part X, line 25.(a) Description of liability (b) Book value

(1) Federal income taxes(2) CAPITa LEASE OBLIGATIONS 55,297.(3) ____________

(4) ________________

(5) _____________________

(6) _____________________

(7) _____________

(8) ____________________

(9) _____________________

(10) __________________

(11) __________________________

Total. (Column (b) must equal Form 990, PartX, column (B) line 25) 55, 2972. FIN 48 (ASC 740) Footnote. In Part XIII, provide the text of the footnote to the organization’s financial statements That reports the organization’s liability for uncertain tax positionsunder FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIIL SEE - PART. XIIIBAA 1EEP3303L 12123112 Schedule D (Form 990) 2012

ScheduleD (Form 990)2012 THE NEW CHILDREN’S MUSEUM 95—3619583

}PJi~,. Reconciliation of Revenue per Audited Financial Statements With Revenue per Return1 Total revenue, gains, and other support per audited financial statements 12 Amounts included on line 1 but not on Form 990, Part VIII, line 12:

a Net unrealized gains on investments 31,215.b Donated services and use of facilities 2b 14, 888.c Recoveries of prior year grants 2cd Other (Describe in Part XIII.).. SEE. PART. XIII 2d 243,202.e Add lines 2a through 2cL 2e

3 Subtract line 2e from line 1 3 ______

4 Amounts included on Form 990, Part VIII, line 12, but not on line 1: Ia Investment expenses not included on Form 990, Part VIII, line 7h 708.bOther (Describe in Part XIII.) ___________

cAddlines4aand4b ________

5 Total revenue. Add lines 3 and 4c. (This must equal Form 990, Part I, line 12.) L ~ II g~âi~t)~jj~ Reconciliation of Expenses per Audited Financial Statements With Expenses per Return

1 Total expenses and losses per audited financial statements 12 Amounts included on line 1 but not on Form 990, Part IX, line 25:

a Donated services and use of facilities 2ab Prior year adjustments 2bc Other losses 2cd Other (Describe in Part XIII.).. SEE. E13JRT. KILl 2d 243,202.e Add lines 2a through 2d 2 e

3 Subtract line 2e from line 1 34 Amounts included on Form 990, Part IX, line 25, but not on line 1:

a Investment expenses not included on Form 990, Part VIII, line 7h 4a ______________________

bOther ØJescribe in Part XIII.) 4l~ __________________

cAdd lines4aand4b 4c5 Total expenses. Add lines 3 and 4c. (This must equal Form 990, Part I, line 18.) 5

jfl%Ø.~HJ~ Supplemental Information

Complete this part to provide the descriptions required for Part II, lines 3,5, and 9; Part ill, lines Ia and 4; Part IV, lines lb and 2b; PartV,line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.

PART X - FIN 48 FOOTNOTE

THE NEW CHILDREN’S MUSEUM (“NCM”)ISA PUBLIC CHARITY AND IS EXEMPT FROM INCOME TAXES

UNDER SECTION 501 (C) (3) OF THE INTERNAL REVENUE CODE AND SECTION 23701 (0) OF THE

CALIFORNIA REVENUE AND TAXATION CODE. NCM BELIEVES THAT IT HAS APPROPRIATE SUPPORT

FOR ANY TAX POSITIONS TAKEN, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS

THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. NCM IS NOT A PRIVATE FOUNDATION.

NCM’S RETURN. OF ORGANIZATION EXEMPT FROM INCOME TAX FOR THE YEARS ENDED DECEMBER 31,BAA . ScheduleD (Form 990) 2012

Page 4

3,311,097

289, 305.3,021,792.

708.3,022,500.

3,747,649.

243,202.3,504,447.

3,504,447.

TEEAS3O4I. 11130/12

Schedule D (Form 990) 2012 THE NEW CHILDREN’ S MUSEUM 95—3 619583 Page 5

I:P~i1tXtll~ Supplemental Information (continued)

__Y?IfLN_4fPPI~QLP~fl~R!~PJ

2012, 2011, 2010 AND 2009 ARE SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE

AND STATE TAXING AUTHORITIES, GENERALLY THREE TO FOUR YEARS AFTER THE RETURNS WERE

FILED.

BAA IEEA33O5L 06/08(12 Schedule D (Form 990) 2012

2012 SCHEDULE D, PART XIII - SUPPLEMENTAL INFORMATION PAGE 4


SCHEDULE 0, PART XI, LINE 20OTHER REVENUE INCLUDED IN FIS BUT NOT INCLUDED ON FORM 990


TOTAL $ 243,202.

SCHEDULE D, PART XII, LINE 2DOTHER EXPENSES AND LOSSES PER AUDITED FIS


TOTAL $ 243,202.

Supplemental Information RegardingFundraising or Gaming Activities

Complete if the organization answered ‘Yes to Form 990, Part IV, lines 17, 18,or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a.

Attach to Form 990 or Form 990-EL “ See separate instructions.

0MB No. 1545.0047SCHEDULEG(Fonii99OorS9O-EZ) 2012

Department of the Treasuryinternal Revenue Service

n~n~wrnfifln~s--.-.


THE NEW CHILDREN’S MUSEUM 95-3619583: ~ Fundraising Activities. Complete if the organization answered ‘Yes to Form 990, Part IV, line 17.~ ~a~LU Form 990-EZ filers are not required to complete this part.

1 Indicate whether the organization raised funds through any of the following activities. Check all that apply.a Li Mail solicitations e Solicitation of non-government grantsb Internet and email solicitations Solicitation of government grantsc Phone solicitations g Li Special fundraising eventsd ~ In-person solicitations

2a Did the organization have a written or oral agreement with any individual (including officers, directors, trustees or keyemployees listed in Form 990, Part VII) or entity in connection with professional fundraising services’ LI Yes No

I, If ‘Yes,’ list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is to becompensated at least $5,000 by the organization.

Q) Name and address of individual (ii) Activity (Hi) Did fundraiser civ~ Gross receipts Cv) Amount paid to (vi) Amount paid toor entity (fundraiser) have custody or control from activity (or retained by) (or retained by)

of contributions? fundraiser listed in organizationcolumn (‘i)

Yes No

~l

2

3

4

5

6

7

8

9

10

Total 0.3 List all states in which the organization is registered or licensed to soliáit contributions or has been notified it is exempt from registration

or licensing.

BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.1EEA37OIL 01/07/13

Schedule G (Form 99ô or 990-EZ) 2b12

Schedule G (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583

I~r~w1i~ Fundraising Events. Complete if the organization answered ‘Yes’ to Form 990, Part IV, line 18, or reportedmore than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b.List events with gross receipts greater than $5,000. _________________ ________________ _________________

(a) Event #1 (b) Event #2 (c) Other events (d) Total events(add column (a)

GALA NONE through column (c))R (event type) (event type) (total number)

~ 1 Gross receipts 402,477. 402,477.

2 Less: Charitable contributions 255,907. 255,907.

3 Gross income (line 1 minus line 2) 146,570. 146,570.

4 Cash prizes

5 Noncash prizes

4 6 Rent/facility costs 15,572. 15,572.

T 7 Foodandbeverages 34,075. 34,075.E~ 8 Entertainment 5,997 5,997.E

~ 9 Other direct expenses 155, 433 155, 433.~

10 Direct expense summary. Add lines 4 through 9 in column (d) 211,077.11 Net income summary. Combine lineS, column (d), and line 1U —64,507.

[ëThr~fllI~ Gaming Complete if the organization answered Yes to Form 990 Part IV, line 19 or reported more than$15,000 on Form 990-EZ, line 6a.

R (a) Bingo (b) Pull tabs/lns!ant (c) Other gaming (d) Total gamingE bingo/progressive (add column (a)v bingo through column (c))ENuE 1 Gross revenue

2 Cash prizesE

DX

4 3 Non-cash prizesENcsT ~ 4 Rent/facility costs

5 Other direct expensesUYes LYes UYes

6 Volunteer labor fl No No fl No

7 Direct expense summary. Add lines 2 through 5 in column (d)

8 Net gaming income summary. Combine lines 1. column (d) and line 7

9 Enter the state(s) in which the organization operates gaming activities: __________________________________________________________a Is the organization licensed to operate gaming activities in each of these states7 [Yes [Nob If ‘No,’ explain:

ba Were any of the organizations gaming licenses revoked, suspended or terminated during the tax year7 [Yes [Nob If Yes,’ explain:

Page 2

BAA lEEA3702L 01107113 Schedule G (Form 990 or 990-E2) 2012

Schedule G (Form 990 or 990-EZ) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583 Page311 Does the organization operate gaming activities with nonmembers’ [Yes [No

12 Is the organization a grantor, beneficiaiy or trustee of a trust or a member of a partnership or other entity formed toadminister charitable gaming7 [Yes [No

13 Indicate the percentage of gaming activity operated in:a The organizations facility iSabAn outside facility 13b

14 Enter the name and address of the person who prepares the organization’s gaming/special events books and records:

Name ‘-

Address ‘~

15a Does the organization have a contact with a third party from whom the organization receives gaming revenue’ [Yes [Nob If ‘Yes,’ enter the amount of gaming revenue received by the organization $ and the amount

of gaming revenue retained by the third party $c If Yes,’ enter name and address of the third party:

Name —

IAddress —

16 Gaming manager information:

Name

Gaming manager compensation $

Description of services provided —

[ Director/officer [Employee [Independent contractor

17 Mandatory distributions

a Is the organization required under state law to make charitable distributions from the gaming proceeds to retain thestate gaming license? [Yes [No

b Enter the amount of distributions required under state law to be distributed to other exempt organizations or spent in theorganization’s own exempt activities during the tax year — $

[~)3$Z4J.~ Supplemental Information. Complete this part to provide the explanations required by Part I, line 2b,columns (iii) and (v), and Part III, lines 9, 9b, lOb, 15b, 15c, 16, and 17b, as applicable. Also completethis pad to provide any additional information (see instructions).

BAA ]EEA37031. 01/07/13 Schedule G (Form 990 or 990-EZ) 2012

0MB No. 1545-0047Compensation IntormationFor certain Officers, Directors, Trustees, Key Employees, and Highest

Compensated Employees

~ Complete lithe organization answered Yes’ to Form 990, Part IV, line 23.~ Attach to Form 990. ~ See separate instructions. ~~aai~ewawert

Name of the organization Employer identir,cation number

THE NEW CHILDREN’S MUSEUM 95-3619583Iik~ie Questions Regarding Compensation

1 a Check the appropriate box(es) if the organization provided any of the following to or for a person listed in Form 990, PartVII, Section A, line la. Complete Part Ill to provide any relevant information regarding these items.

[First-class or charter travel [Housing allowance or residence for personal use

[Travel for companions [Payments for business use of personal residence

[Tax indemnification and gross-up payments [Health or social club dues or initiation fees

[Discretionary spending account [Personal services (e.g., maid, chauffeur, chef)

b If any of the boxes on line la are checked, did the organization follow a written policy regarding payment orreimbursement or provision of all of the expenses described above? If ‘No,’ complete Part Ill to explain

2 Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all officers, directors,trustees, and the CEO/Executive Director, regarding the items checked in line la’

3 Indicate which, if any, of the following the filing organization used to establish the compensation of the organization’sCEO/Executive Director. Check all that apply. Do not check any boxes for methods used by a related organization toestablish compensation of the CEO/Executive Director, but explain in Part Ill.

~ Compensation committee j~j Written employment contract

[ Independent compensation consultant ~ Compensation survey or study[Form 990 of other organizations ~Approval by the board or compensation committee

4 During the year, did any person listed in Form 990, Part VII, Section A, line la with respect to the filing organizationor a related organization:

a Receive a severance payment or change-of-control payment~b Participate in, or receive payment from, a supplemental nonqualified retirement plan~c Participate in, or receive payment from, an equity-based compensation arrangement’

If ‘Yes’ to any of lines ‘la-c, list the persons and provide the applicable amounts for each item in Part Ill.

Only section 5O1(cX3) and 501(cX4) organizations must complete lines 5-9.

5 For persons listed in Form 990, Part VII, Section A, line 1 a, did the organization pay or accrue any compensationcontingent on the revenues of:


If ‘Yes’ to line 5a or Sb, describe in Part Ill.

6 For persons listed in Form 990, Part VII, Section A, line la, did the organization pay or accrue any compensationcontingent on the net earnings of:


If ‘Yes’ to line Ga or 6b, describe in Part III.

7 For persons listed ri Form 990, Part VII, Section A, line la, did the organization provide any non-fixedpayments not described in lines 5 and 6? If ‘Yes,’ describe in Part III

S Were any amounts reported in Form 990, Part VII, paid or accrued pursuant to a contract that was subjectto the initial contract exception described in Regulations section 53.4958-4(a)(3)?If ‘Yes,’ describe in Part III

9 If ‘Yes to line 8, did the organization also follow the rebuttable presumption procedure described in Regulationssection 53.4958-6(c)’ . —

BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990. Schedule J (r-u,,,, 990) 2012

SCHEDULE J(Form 990)

Department of the Treasu,yinlernai Revenue 5ew~ce

2012

IEEA41OIL 12/10/12

Schedule J (Form 990) 2012 THE NEW CHILDREN’ S MUSEUM 95—3619583

~ Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.For each individual whose compensation must be reported in Schedue J, report compensation from the organization on row Ci) and from related organizations, described in the instructions onrow (U). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line Ia, applicable columns (0) and (E) amounts for that individual.

(B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement (D) Nontaxable (E) Total of (F) Compensation(A) Name and Title Ø)Base• (II) Bonus and 9 aa~e~7 benefits columns(BXD-(D) defe~redin prior

compensation compensation compensation Form 990

JULIANNE MARKOW (0 0. Q. -. 0~1 EXECUTIVE DIR. (II) 0. 0. 0. 0. 0. 0. 0.

(I)2 (H)

(i)3

(i)~ 2!!

(I)5

(i)6

(I)7 ci)

(i)8 00

(I)~

. (i)10

(i)11 (II)

0)12 ci)

(i)13

(I)14 )

(i)15 00

(i)

16Schedule J (Form 990) 2012

Page 2

BAA 1tEA41O2L 12/1 t12

Schedule J (Form 990) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583 Page 3

I1~fl~ Supplemental InformationComplete this part to provide the information, explanation, or descriptions required for Part I, lines la, lb, 3, 4a, 4b, 4c, 5a, 5b, Ga, Gb, 7, and 8, forPart II. Also complete this part for any additional information. _______

BAA Schedule J (Form 990) 2012TEEA41O3L 12)11/12

Noncash Contributions

Complete if the organizations answered ‘Yes’on Form 990, Part IV, lines 29 or 30.

- Attach to Form 990.

SCHEDULE M(Form 990)


0MB No. 1545.0047

2012~lncnediniit~s----


THE NEW CHILDRENT S MUSEUM 95-3619583~Types of Property

‘ (a) (b) (c) Cd)Check if Number of Noncash contribution Method of determining

applicable contributions or amounts reported noncash contribution amountsitems contributed on Form 990,

Part VIII, line ig

1 Art—Worksofart2 Art — Historical treasures3 Art — Fractional interests4 Books and publications5 Clothing and household goods6 Cars and other vehicles7 Boats and planes8 Intellectual property9 Securities — Publicly traded

10 Securities — Closely held stock11 Securities — Partnership, LLC, or trust interests.12 Securities — Miscellaneous

13 Qualified conservation contribution —

Historic structures14 Qualified conservation contribution — Other15 Real estate — Residential16 Real estate — Commercial17 Real estate — Other18 Collectibles19 Food inventory20 Drugs and medical supplies21 Taxidermy22 Historical artifacts23 Scientific specimens24 Archeological artifacts25 Other~ (CATERING-FOOD )...- 6 35r909. FMV26 Other ~ ( )....

27 Other ~ C28 Other~ C )....

29 Number of Forms 8283 received by the organization during the tax year for contributions for which theorganization completed Form 8283, Part IV, Donee Acknowledgement 29

Yes No

30a During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it musthold for at least three years from the date of the initial contribution, and which is not required to be used for exemptpurposes for the entire holding period’ 30a X

b If ‘Yes,’ describe the arrangement in Part II.31 Does the organization have a gift acceptance policy that requires the review of any non-standard contributions’ 31 X

32a Does the organization hire or use third parties or related organizations to solicit, process, or sellnoncash contributions’ 32a X

b If ‘Yes,’ describe in Part II.33 If the organization did not report an amount in column (c) for a type of property for which column (a) is checked,

describe in Part II.BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990. Schedule M (Form 990) 2012

1EEA4G01L 12110112

Schedule M (Form 990) 2012 THE NEW CHILDREN’S MUSEUM 95—3619583 Page 2

~~KHII Supplemental Information. Complete this part to provide the information required by Part I, lines 30b, 32b,and 33, and whether the organization is reporting in Part I, column (b), the number of contributions, thenumber of items received, or a combination of both. Also complete this part for any additional information.

BAA TEEA4GOa izIioIl2 Schedule M (Form 990) 2012

0MB No. 1545-0047SCHEDULE 0 Supplemental Information to Form 990 or 990-EZ(Form 990 or9SO-EZ) 2012

Complete to provide information for responses to specific questions onForm 990 or 99O-EZ or to provide any additional information.

Department of the Treasuw ‘ Attach to Form 990 or 990-EZ.ne a evenue e Ice ____________________

Name of the organization EmplDyer identification number


~

THE NEW CHILDREN’ S MUSEUM IS A NEW MODEL OF CHILDREN’ S MUSEUM WHOSE MISSION IS TO

STIMULATE IMAGINATION, CREATIVITY, AND CRITICAL THINKING IN CHILDREN AND FAMILIES

THROUGH INVENTIVE AND ENGAGING EXPERIENCES WITH CONTEMPORARY ART.

AS A CALIFORNIA NOT-FOR-PROFIT CORPORATION FUNDED BY ADMISSIONS, MEMBERSHIPS, AND

COMMUNITY SUPPORT, THE MUSEUM EMPOWERS CHILDREN TO THINK, PLAY AND CREATE THROUGH

PARTICIPATORY EXHIBITIONS, ENGAGING ART-MAKING ACTIVITIES, OPEN-ENDED PLAY, AND

IN-DEPTH EDUCATIONAL PROGRAMS. INCORPORATED ON MARCH 21, 1981, THE ORIGINAL CHILDREN’S

MUSEUM OPENED ITS FIRST FACILITY IN 1983 IN LA JOLLA, AND RELOCATED TO A DOWNTOWN

WAREHOUSE AT 200 WEST ISLAND AVENUE IN 1993. AT THAT TIME, THE MUSEUM BECAME

CHILDREN’ S MUSEUM/MUSEO DE LOS NInOS SAN DIEGO. AFTER NEARLY TEN YEARS IN THE WAREHOUSE

SPACE, THE DOORS WERE CLOSED IN 2002 TO BREAK GROUND FOR A NEW BUILDING AT THE SANE

SITE. THE MUSEUM OPERATED “WITHOUT WALLS” DURING THE CLOSURE, PROVIDING COMMUNITY

OUTREACH ACTIVITIES THROUGHOUT THE REGION.

THE MUSEUM REINVENTED ITSELF AND OPENED A NEW ENVIRONMENTALLY SUSTAINABLE FACILITY IN

DOWNTOWN SAN DIEGO’S MARINA DISTRICT IN MAY OF 2008. DESIGNED BY ROBERT WELLINGTON

QUIGLEY, THE 50,000-SQUARE-FOOT BUILDING HOUSES EXPANSIVE GALLERIES, OPEN STUDIO

ENVIRONMENTS, AND AN ARTS EDUCATION CENTER PROVIDING ENRICHING AND INFORMATIVE SCHOOL

VISITS AND IN-DEPTH CAMPS. AS A REFLECTION OF THE NEW BUILDING AND NEW PROGRAMS, THE

MUSEUM CHANGED ITS NAME TO THE NEW CHILDREN’ S MUSEUM.

THE NEW CHILDREN’S MUSEUM (“NCM”) BRINGS FAMILIES TOGETHER IN A RICH EDUCATIONAL

ENVIRONMENT THAT FOSTERS CREATIVITY, BLENDING ELEMENTS OF ART MUSEUM AND CHILDREN’ S

MUSEUM. NCM IS THE ONLY CHILDREN’ S MUSEUM IN THE UNITED STATES DEDICATED TO

COMMISSIONING LEADING CONTEMPORARY ARTISTS TO CREATE WORKS FOR ITS AUDIENCE RATHERBAA For Paperwork Reduction Act Notice, see the instructionsfor Form 990 or 990-EZ. TEEP4901L 1218/12 Schedule 0 (Form 990 or 990-EZ) 2012

Page 2Schedule 0 (Form 990 or 990-EZ) 2012Name of the organization Employer idenlification number


THAN REINTERPRETING EXISTING WORKS OF ART OR APPLYING AN ARTISTIC ELEMENT TO A

HANDS-ON CHILDREN’S ACTIVITY. BY ASKING ARTISTS TO CREATE PIECES WITH TACTILE,

PHYSICAL, AND PARTICIPATORY COMPONENTS, NCM OPENS A WORLD OF ART AND CREATIVITY TO

CHILDREN THROUGH OPPORTUNITIES TO OBSERVE AND CREATE.

SERVING ALL AGES FROM TODDLER TO TEEN, NCM TAKES A UNIQUE APPROACH TO THE

ENVIRONMENTS AND OPPORTUNITIES DESIGNED FOR AND PRESENTED TO CHILDREN. THE MUSEUM’ S

VISITORS INTERACT WITH THE EXHIBITIONS IN A HANDS-ON WAY, WHICH MAY INCLUDE CLIMBING

IN, RUNNING THROUGH, REARRANGING AND MANIPULATING, STACKING, DRIVING, RIDING,

PAINTING, AND EXAMINING THE PIECES. THESE INTERACTIVE EXPERIENCES ARE ENHANCED WITH

ON-SITE ENGAGEMENT BY TRAINED MUSEUM EDUCATORS WHO ARE ALWAYS PRESENT THROUGHOUT THE

MUSEUM; THESE INDIVIDUALS ARE ARTISTS AND EDUCATORS. THE MUSEUM ALSO PROVIDES A

VARIETY OF HANDS-ON ART MAKING ACTIVITIES FOR ALL VISITORS THROUGHOUT EACH DAY; SOME

ARE SELF-DIRECTED, AND OTHERS ARE LED BY STAFF MEMBERS. THE OBJECTIVES OF EACH OF

THESE OFFERINGS ARE TO STIMULATE THE IMAGINATION AND PROVIDE OPEN-ENDED OPPORTUNITIES

TO EXPLORE THE WORLD. AS A RESULT, THE MUSEUM CULTIVATES INNOVATIVE THINKING,

NURTURES COLLABORATION, DEVELOPS PROBLEM SOLVING SKILLS, AND ENCOURAGES RISK TAKING.

IN 2012, 143,295 CHILDREN AND FAMILIES HAD AN OPPORTUNITY TO EXPERIENCE THE NEW

CHILDREN’S MUSEUM, WITH A TOTAL OF 730,168 VISITORS SINCE RE-OPENING IN 2008. DURING

2012, THE MUSEUM WELCOMED 14,501 STUDENTS AND CHAPERONES THROUGH THE MUSEUM’S

INNOVATIVE EDUCATION AND SCHOOL VISITS PROGRAMS. CAMP ATTENDANCE CONTINUES TO

INCREASE, WITH 420 CHILDREN PARTICIPATING IN SPRING, SUMMER AND FALL/WINTER CAMPS IN

2012.

ADDITIONALLY, NCM CONTINUES TO OFFER ACCESS TO FAMILIES FROM ALL ECONOMIC LEVELS WITH

BAA Schedule 0 (Form 990 or 990-EZ) 20121EEA4902L 12/8/12

Schedule 0 (Form 990 or 990-EZ) 2012 Page 2Name of The organizaUon Employer identification number


~

ITS INNOVATIVE AND EXPANDING COMMUNITY ACCESS PROGRAM. IN 2012, 25% OF OUR VISITORS

ATTENDED THE MUSEUM FREE OF CHARGE THROUGH THE FOLLOWING PROGRAMS:

* FREE TITLE 1 SCHOOL VISITS

* FREE CHECK OUT NO! PROGRAM AT CITY AND COUNTY LIBRARIES

* FREE ADMISSION ON TARGET FREE SECOND SUNDAYS

* SCHOOL-IN-RESIDENCE PROGRAM

* FREE ACCESS TO MILITARY FAMILIES VIA BLUE STAR MUSEUM INITIATIVE (MEMORIAL DAY TO

• LABOR DAY)

IN ADDITION, THE MUSEUM PARTICIPATED WITH THE SAN DIEGO MUSEUM COUNCIL ON TWO

INITIATIVES DESIGNED TO SPOTLIGHT ARTS AND CULTURAL ACTIVITIES AND PROVIDE DISCOUNTED

ADMISSION:

* MUSEUM MONTH (FEBRUARY): HALF OFF ADMISSION

* FALL FOR THE ARTS (OCTOBER): FREE ADMISSION FOR CHILDREN WITH ADULT ADMISSION

PROGRAMS:

CURRENT EXHIBITION

THE NEW CHILDREN’ S MUSEUM IS A NON-COLLECTING MUSEUM THAT PRESENTS MUSEUM-WIDE

THEMATIC EXHIBITIONS FEATURING ORIGINAL WORKS OF ART THAT OCCUPY ALL OF THE GALLERY

SPACES. SINCE RE-OPENING IN 2008, THE MUSEUM HAS LAUNCHED THREE MUSEUM-WIDE

EXHIBITIONS.

* CHILDSPLAY (2008 — 2009)

BAA Schedule 0 (Form 990 or 990-EZ) 20121EEA49O2L 1218/12

Page 2Schedule 0 (Form 990 or 990-EZ) 2012Name of The organization Employer denlification number


* ANIMAL ART (2009 — 2011)

* TRASH (2011 — 2013)

THE CURRENT EXHIBITION, TRASH, SEEKS TO DRAW ATTENTION TO AN INVISIBLE ISSUE THAT

INCREASINGLY DOMINATES OUR LIVES. FOR NEARLY 100 YEARS, ARTISTS HAVE CHOSEN TO WORK

WITH TRASH TO CREATE A TANGIBLE CONNECTION TO EVERYDAY LIFE AND TO REJECT THE IDEA

THAT MAKING ART REQUIRES PRECIOUS OR EXPENSIVE MATERIALS. TODAY ARTISTS ARE ALSO

PASSIONATELY INTERESTED IN THE ENVIRONMENTAL IMPACT OF THEIR MATERIALS. THROUGH THEIR

TRANSFORMATION OF TRASH INTO ART, OUR ARTISTS ENCOURAGE YOU TO ENVISION TRASH AS MORE

THAN WASTE NEEDING DISPOSAL. THE FUTURE STARTS HERE AT NCM. WE WANT TO EMPOWER

CHILDREN AND FAMILIES TO ACT AS THE AGENTS OF CHANGE AT HOME, AND WE LOOK TO~ CHILDREN

TO FIND THE NEW APPROACHES, NEW IDEAS, AND NEW SOLUTIONS THAT WILL CHANGE OUR FUTURE.

UPCOMING EXHIBITION

IN OCTOBER 2013, THE NEW CHILDREN’S MUSEUM WILL PRESENT ITS FOURTH MAJOR EXHIBITION,

FEAST! THE ART OF PLAYING WITH YOUR FOOD. THIS EXHIBITION WILL EXPLORE THE SUBJECT

OF FOOD THROUGH PLAYFUL, MULTISENSORY, IMMERSIVE EXPERIENCES. THROUGH FEAST! THE

MUSEUM WILL ENGAGE CHILDREN AND FAMILIES AROUND MANY TIMELY TOPICS, INCLUDING HEALTH,

AGRICULTURE, FAMILY HERITAGE, COMMUNITY AND THE ENVIRONMENT. IN ADDITION TO USING

CONTEMPORARY VISUAL ART AS A VEHICLE FOR PRESENTING THESE IDEAS, THE EXHIBITION WILL

INCORPORATE SCIENCE, TECHNOLOGY, MUSIC AND DESIGN IN NOVEL AND ENGAGING WAYS. NCM

WILL PROVIDE A WIDE RANGE OF HANDS-ON ART-MAKING STUDIOS, EDUCATION PROGRAMS,

WORKSHOPS AND CELEBRATORY EVENTS, DESIGNED TO PROVIDE AN EVER-CHANGING MENU OF

ENRICHMENT OPPORTUNITIES FOR OUR VISITORS.

COMMUNITY OUTREACH

BAA Schedule 0 (Form 990 or 990-EZ) 20121EEA49O2L 1218/12

Page 2Schedule 0 (Form 990 or 990-EZ) 2012Name of the organization Employer identification number


PARTNERS IN CREATIVITY: WORKING WITH LOCAl. SQCIAL SERVICE ORGANIZATIONS SUCH AS THE

MONARCH SCHOOL AND THE YWCA, NCM PROVIDES AN OPPORTUNITY FOR AT-RISK CHILDREN AND

THEIR FAMILIES TO BE IN AN ENVIRONMENT THAT IS DESIGNED FOR CHILDREN AND TO

EXPERIENCE A PLACE THAT IS UNIQUELY TAILORED FOR THEIR NEEDS - PARTNERS IN CREATIVITY

GIVES THEM THE CHANCE TO USE THEIR IMAGINATIONS, EXPRESS THEMSELVES THROUGH ART,

EXPLORE NEW IDEAS, AND JUST HAVE FUN IN A SAFE, CLEAN, AND STIMULATING PLACE. IT

WILL ALSO ALLOW THE CHILDREN’ S CAREGWERS A RESPITE AND A CHANCE TO INTERACT WITH THEM

IN A NEW WAY. NCM ASPIRES TO ENRICH THE LIVES OF THOSE IT SERVES. PARTNERS IN

CREATIVITY IS THE ONLY PROGRAM OF ITS KIND IN THE COMMUNITY. NCM’S DISTINCTIVE

APPROACH OF COLLABORATING WITH COMMUNITY PARTNERS ACROSS THE SAN DIEGO NON-PROFIT

SECTOR TO PROVIDE UNDERSERVED AND AT-RISK CHILDREN WITH UNIQUE ART EXPERIENCES

TAILORED TO THEIR EDUCATIONAL NEEDS SOLIDIFIES NCM AS A VITAL COMMUNITY RESOURCE.

EDUCATORS’ NIGHT OUT: EDUCATORS’ NIGHT OUT IS A FREE EVENING EVENT FOR EDUCATORS FROM

THROUGHOUT THE SAN DIEGO REGION. THE MUSEUM INVITED TEACHERS TO EXPERIENCE THE MUSEUM

FIRSTHAND AND LEARN ABOUT THE INNOVATIVE PROGRAMS AVAILABLE TO THEM AND THEIR

STUDENTS. EDUCATORS WERE ENCOURAGED TO BRING THEIR CHILDREN TO THE EVENT TO ENJOY

PERFORMANCES, ART-MAKING WORKSHOPS, ARTIST DEMONSTRATIONS, OPPORTUNITY DRAWINGS, AND

REFRESHMENTS. NCM DISTRIBUTED ART MATERIALS AND LESSON PLANS, AND TEACHERS HAD THE

CHANCE TO VIEW THE CURRICULUM MATERIALS THAT WE OFFER AS DOWNLOADS FROM OUR WEBSITE.

IN ADDITION, THE MUSEUM PRESENTED HANDS-ON WORKSHOPS DEMONSTRATING TWO OF OUR

FEATURED STUDIO ART ACTIVITIES THAT ARE AVAILABLE TO SCHOOL GROUPS. i IN 2012, 296

EDUCATORS AND THEIR CHILDREN ATTENDED THE EVENT AND 16 OTHER ARTS ORGANIZATIONS

PARTICIPATED IN THE EVENING’S ACTIVITIES.

NCM INNOVATORS: IN 2012, NCM INNOVATORS WAS PRESENTED ONCE A QUARTER AS A SERIES OF

BAA Schedule 0 (Form 990 or 990-EZ) 2012TEEA49O2L 1218/12

Schedule 0 (Form 990 or 990-EZ) 2012 Page 2Name of the organizaUon Employer identification number


EVENTS AND COLLABORATIVE DISCUSSIONS ABOUT THE INTERSECTION OF ART, SCIENCE,

CREATIVITY, AND INNOVATION. A FREE PUBLIC PROGRAM ORGANIZED BY NCM AND PRESENTED IN

PARTNERSHIP WITH VARIOUS COMMUNITY ORGANIZATIONS AND INDIVIDUALS, THE PROGRAM

TARGETED ADULT PROFESSIONALS INTERESTED IN CONTEMPORARY ISSUES AND NETWORKING

OPPORTUNITIES.

FORM 990, PART VI, LINE 11B FORM 990 REVIEW PROCESS

THE FORM 990 IS REVIEWED BY THE EXECUTIVE, FINANCE, AND AUDIT COMMITTEES ALONG WITH

THE EXECUTIVE DIRECTOR AND DIRECTOR OF FINANCE & ADMINISTRATION AND DISTRIBUTED TO

THE BOARD PRIOR TOFILING.

FORM 990, PART VI, LINE 12C - EXPLANATION OF MONITORING AND ENFORCEMENT OF CONFLICTS

THE BOARD OF DIRECTORS IS REQUIRED TO REVIEW AND ACKNOWLEDGE THEIR UNDERSTANDING OF

THE CONFLICT OF INTEREST POLICY UPON JOINING THE BOARD AND ANNUALLY THEREAFTER.

FORM 990, PART VI, LINE 15A - COMPENSATION REVIEW & APPROVAL PROCESS - CEO, TOP MANAGEMENT

THE EXECUTIVE DIRECTOR’S COMPENSATION WAS DETERMINED AFTER A THOROUGH COMPARATIVE

DATA REVIEW OF SIMILAR POSITIONS IN ART MUSEUMS, DELIBERATION BY THE BOARD

COMPENSATION AND EXECUTIVE COMMITTEES AND FINAL APPROVAL FROM THE BOARD EXECUTIVE

COMMITTEE.

FORM 990, PART VI, LINE 19- OTHER ORGANIZATION DOCUMENTS PUBLICLY AVAILABLE

THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, AND CONFLICT OF INTEREST POLICY

AVAILABLE TO THE PUBLIC UPON REQUEST.

THE ORGANIZATION MAKES ITS AUDITED FINANCIAL STATEMENTS AVAILABLE ON ITS WEBSITE.

BAA Schedule 0 (Form 990 or 990-EZ) 2012TEEA49D2L 12)8/12

Depreciation and Amortization(Including Information on Listed Property)

(99) — See separate instructions. ~- Attach to your tax return.

iSa 3-year propertyb 5-year propertyc 7-year propertyd 10-year propertye 15-year propertyf 20-year property

9 25-year property

20a Class life.

2i Listed property. Enter amount from line 28 2122 Total. Add amounts from line 12, lines 14 through 17, lines 19 and 20 in column (g), and line 21. Enter here and on

the appropriate lines of your return. Partnerships and S corporations — see instructions 2223 For assets shown above and placed in service during the current year, enter

the portion of the basis attributable to section 263A costs . 23

nil

Form 4562Department of the TreasuryInternal Revenue service

0MB No. 1545.0172

2012Attachmentsequence No.

Name(s) shown on return Identifying number

THE NEW CHILDREN’S MUSEUN 95-3619583Business or activity to which this form relates

DEPRECIATION SCHEDULES ONLY~grai Election To Expense Certain Property Under Section 179

Note: If you have any listed property, complete Part V before you complete Part I. —

1 Maximum amount (see instructions)2 Total cost of section 179 property placed in service (see instructions) 23 Threshold cost of section 179 property before reduction in limitation (see instructions) 34 Reduction in limitation. Subtract line 3 from line 2. If zero or less, enter -0- 4S Dollar limitation for tax year. Subtract line 4 from line 1. If zero or less, enter -0-. If married filing

separately, see instructions 56 (a) Description of property (b) Cost (business use only) Cc) Elected cost

7 Listed property. Enter the amount from line 29 I 7 —

8 Total elected cost of section 179 property. Add amounts in column (c), lines 6 and 7 89 Tentative deduction. Enter the smaller of line 5 or line 8 9

10 Carryover of disallowed deduction from line 13 of your 2011 Form 4562 1011 Business income limitation. Enter the smaller of business income (not less than zero) or line 5 (see instrs) 1112 Section 179 expense deduction. Add lines 9 and 10, but do not enter more than line 1113 Carryover of disallowed deduction to 2013. Add lines 9 and 10, less line 12 ~j 13

Note: Do not use Part II or Part Ill below for listed property. Instead, use Part V.

i~E~~tLlI~ Special Depreciation Allowance and Other Depreciation (Do not include listed property.) (See instructions.)

14 Special depreciation allowance for qualified property (other than listed property) placed in service during thetax year (see instructions) 14

15 Property subject to section 168(0(1) election 11!16 Other depreciation (including ACRS) .2! 690 r 393-

ker~tUn~ MACRS Depreciation (Do nat include listed property.) (See instructions.). . Section A

17 MACRS deductions for assets placed in service in tax years beginning before 2012

18 If you are electing to group any assets placed in service during the tax year into one or more generalasset accounts, check here.

Section B —Assets Placed in Service During 2012 Tax Year Using the General Depredation System(a) (b) Month and (c) Basis for depreciation (d) (e) (I) (g) Depreciation

classification of property year placed (business/investment use Recovery period convention Method deductionin service only — see instructions)

25 yrs S/Lh Residential rental 27.5 yrs MM S/L

property 27.5 yrs MM SILi Nonresidential real 39 yrs MM SIL

property I MM S/LSection C — Assets Placed in Service During 2012 Tax Year Using the Alternative Depreciation System

I______________ S/Lb 12-year 1 12 yrs S/Lc40-year I I 40 yrs MM S/L 1

LR~äEt~W Summary (See instructions.)

690r 393.

BAA For Paperwork Reduction Act Notice, see separate instructions. FDIZOB12L 08/19)12 Form 4562 (2012)

. ‘ a

~File a separate application for each return.

• If you are filing for an Automatic S-Month Extension, complete only Part I and check this box• If you are filing for an Additional (Not Automatic) 3-Month Extension, complete only Part II (on page 2 of this form).

Do not complete Part?! unless you have already been granted an automatic 3-month extention on a previously filed Form 8868.Electronic filing (e-file). You can electronically file Form 8868 if you need a 3-month automatic extension of time to file (6 months for acorporation required to file Form 990-1), or an additional (not automatic) 3-month extension of time. You can electronically file Form 8868 torequest an extension of tirre to tile ar~’ of the forms listed in Part I or Part II with the exception of Form 8870, Information Return for TransfersAssociated With Certain Personal Benefit Contracts, which must be sent to the IRS in paper format (see instructions). For more details on theelectronic filing of this form, visit www.irs.govlefile and click on e-file for Charities & Nonprofits.

Automatic 3-Month Extension of Time. Only submit original (no copies needed).

A corporation required to file Form 990-T and requesting an automatic 6-month extension — check this box and complete Part I only —

All other corporations (including I 120-C filers), partnerships, REMICs, and trusts must use Form 7004 to request an extension of time to fileincome tax returns.

Enter filer’s identifying number, see instructionsName of exempt organization or other filer, see instructions. Employer identifi~tion number (EIF’~ or

Type orprint

THE NEW CHILDREN’S MUSEUM 95-3619583File by the Number, street, and room or suite number. If a P.O. box, see instructions, social security number (S5POdue datefor 200 WEST ISLAND AVENUEreturn. See city, town or post office, slate, and ZIP code. For a foreign address, see instructions.instructions.

SAN DIEGO, CA 92101

Enter the Return code for the return that this application is for (file a separate application for each return~

Application Return Application ReturnIs For Code Is For Code

Form 990 or Form 990-EZ 01 Form 990-T çcprporation) 07Form 990-BL 02 Foj?44~1~ j 08Form 4720 (individual) 03 ~_. F4~7~0 \\ 09Form 990-PF ~r~(5227 ~ 10Form 990-T (section 401 (a) or 408(a) trust) ( OS\~~ 9Sri~-’t069 11Form 990-T (trust other than above) Vorm 8870 12

• Thebooksareinthecareof’ JcENNA ELLIS

Telephone No. — 619—233—8792 FAX No.• If the organization does not have an office or place of business in the United States, check this box H• If this is for a Group Return, enter the organization’s four digit Group Exemption Number (GEN) ______- If this is for the whole group,

check this box..~.. — El- If it is for part of the group, check this box.. - — Hand attach a list with the names and EINs of all membersthe extension is for.

1 I request an automatic 3-rronth (6 rrenths for a corporation required to tile Form 990-1) extension of timeuntil — 3/15 — — — -, 20 13 , to tile the exempt organization return for the organization named above.The extension is for the organization’s return for:1’- calendar year 20 fl or

~ year beginning ,20 andending .202 If the tax year entered in line 1 is for less than 12 months, check reason: Initial return ~ Fitial return

fl Change in accounting period

3 a If this application is, for Form 990~BL, 990-PF, 990-T, 4720, or 6069, enter the tentative tax, less anynonrefundable credits. See instructions S 0 -

b If this application is for Form 990-PF, 990-T, 4720, or 6069, enter any refundable credits and estimated taxpayments made. Include any prior year overpayment allowed as a credit 3b S 0 -

c Balance due. Subtract line 3b from line 3a. Include your payment with this form, if required, by usingEFTPS (Electronic Federal Tax Payment System). See instructions Sc 5 0 -

Caution. If you are going to make an electronic fund withdrawal with this Form 8868, see Form 8453-EO and Form 8879-EO forpayment instructions.

Form 8868 (Eev 1-2013)

Form 8868(Rev January 2013)

Department of the TreasuryInternal Revenue service

Application for Extension of Time To File anExempt Organization Return 0MB No. 1545-1709

BAA For Privacy Act and Papeiwork Reduction Act Notice, see instmctions.FIFZOSO1L 01/21113

LtZT ~t.ml_s

Form 8868 Q~ev 1-2013) Page 2• If you are filing for an Additional (Not Automatic) 3-Month Extension, complete only Part II and check this bo,cNote. Only complete Part II if you have already been granted an automatic 3-month extension on a previously filed Form 8868.• If you are filing for an Automatic 3-Month Extension, complete only Part I (on page 1).

~ Additional (Not Automatic) 3 Month Extension of Time Only file the original (no copies needed)Enter filers identifying number, see instructions

Name of exempt organization or other filer, see instructions. Employer identification number (Eli~ or

Type orprint THE NEW CHILDREN’S MUSEUM 953619583

Number, street, and room or suite number. It a P.O. box, see instructions. Social security number (SSi~File by the

due date for LEAF & COLE, LiPfiuingyour 2810 CAMINO DEL RIO SOUTH, SUITE 200~ city, town or post office, state, and ZIP code. For a foreign address, see instructions.

SAN DIEGO, CA 92108—3820

Enter the Return code for the return that this application is for (file a separate application for each return)

Application Return Application Returnis For Code is For Code

Form 990 or Form 990-EZ 01~b~4~Form 990-BL 02 Form 1041 -A 08Form 4720 (individual) 03 ~orH 4720 09Form 990-PF 0 I’b~4,5227 10Form 990-T (section 401 (a) or 408(a) trust) ,,_,_ü \.,J ~orn~~069 11Form 990-T (trust other than above) Form 8870 12

‘?STOPI Do not complete Part Ii if you were not airea4çgrante utomatic 3-month extension on a previously filed Form 8868.

• The books are in care of ~ WADE LINDENBERGERTelephone No. ‘- 619—233—8792 FAX No. —

• If the organization does not have an office or place of business in the United States, check this box — L• if this is for a Group Return, enter the organization’s four digit Group Exemption Number (GEN) - if this is for the

whole group, check this box... If it is for part of the group, check this ISox — and attach a list with the names and EINs of allmembers the extension is for.

4 I request an additional 3-month extension of time until 11/15 ,20 13•5 For calendar year 2012 ,or other tax year beginning , 20 , and ending 206 If the tax year entered in line 5 is for less than 12 months, check reason: H Initial return Final return

~ Change in accounting period7 State in detail why you need the extension... ADDITIONAL TIME IS NECESSARY TO GATHER THE INFORMATION~

B a If this application is for Form 990-BL, 990-PF, 990-T, 4720, or 6069, enter the tentative tax, less anynonrefundable credits. See instructions Ba $

b If this application is for Form 990 PF 990 T 4720 or 6069 enter any refundable credits and estimated taxpayments made, Include any prior year overpayment allowed as a credit and any amount paid previously ~with Form 8868 Sb $

c Balance due. Subtract line 8b from line 8a. include your payment with this form, if required, by usingEFTPS (Electronic Federal Tax Payment System). See instructions 8c $

Signature and Verification must be completed for Part II only.

under penalties of perjury, I declare that I have examined this form, including accompanying schedules and statements, and to the best ot my knowiedge and belief, it is true,correct, and ide, d that I am authorized to prepare this form.

signature Sj4.,,,A.,4’~r{.A,j2 ‘ntle ~ oate ~

BAA FIFZD5O2L 0112fl13 Form 8868 @ev 1-2013)

12131112 2012 FEDERAL BOOK SUMMARY DEPRECIATION SCHEDULE PAGE 1


PRIORCUR 179/

DATE DATE COST/ BUS. 179/ SOW CURRENT.NLL rFSCRIPTJON Ar.OIIIRFI1 SOIl) RASI~ Pf~T ‘~DA I1FPR MFTHOn JiLL I1FPR

DEPR. SCHEDULE ONLY


6 AUTOMOBILES 7/15/02 11,106 11,106 S/L 5 0

TOTAL AUTO / TRANSPORT EQUI 11,106 0 11,106 0

BUILDINGS

7 BUILDING -NEW MUSEUM VARIOUS 18,469,915 1,458,400 S/L 50 369,687

9 PARKING COVENANT 5/01/03 1,200,000 88,000 S/L 50 24,000

12 PARKING C~VENANT-DISPOSAL 12/31/11 12/31/12 75000 S/L 50 2,875

TOTAL BUILDINGS 19,744,915 0 1,544,400 396,562


3 FURNITURE & FIXTURES VARIOUS 288,674 107,417 S/L 10 30,194

4 STUDIO FURNITURE VARIOUS 28,015 28,015 S/L 2 0

TOTAL FURNITURE AND FIUURE 316,689 0 135,432 30,194

IMPROVEMENTS

8 BUILDING IMPROVEMENTS VARIOUS 183,014 23,433 S/L 25 7,330

TOTAL IMPROVEMENTS 183,014 0 23,433 7,380

LAND

I LAND 12/31/03 2,232,286 ____________

TOTAL LAND 2,232,286 0 0 0


5 EQUIPMENT VARIOUS 175,178 108,315 S/L 5 27,807

11 EQUIP UNDER CAPITAL LEASE 12/31/11 69,752 S/L 3 13,954

TOTAL MACHINERY AND EQUIPME 244,930 0 108,315 41,761

MISCELLANEOUS

2 EXHIBITS VARIOUS 499,479 119,029 S/L 2 214,496

TOTAL MISCELLANEOUS 499,479 0 119,029 214,496

• 1%

12131112 2012 FEDERAL BOOK SUMMARY DEPRECIATION SCHEDULE PAGE 2


PRIORCUR 179/

DATE DAT[ COST! BUS. 179! WA! CURRENTpFSr.PIPTIflN Ar~IIIRFfl SIll F) RA~IS ECL.._ SDA DFPR MFThI1D JiLL ~)FPP

TOTAL DEPRECIATION 23,232,419 0 1941,715 690,393

GRAND TOTAL DEPRECIATION 23,232,419 0 1,941,715 690,393

DEPRECIATION ASSETS SOLD 75,003 0 0 2,875

DEPR REMAINING ASSETS 23,157,419 0 1,941,715 687,518

it

12131112 2012 CALIFORNIA BOOK SUMMARY DEPRECIATION SCHEDULE PAGE 1


PRIORCUR 179/

DATE DATE COST/ BUS. 179/ SDA/ CURRENTr)FSCRIPTION .SC0111Rt1)_ SOP 1) RASIS PCI SDA UFPR MFTI-W1F) LIFE. nFPR

DEPR-~SCHEOULE ONLY

AI~TO / TRANSPORT EQUIPMENT

/6 AUTOMOBILES 7/15/02 U,106 11,106 S/L 5 0

TOTALAUTO / TRANSPORT EQUI 11,106 0 11,106 0

BUILDINGS

7-BUILDING -NEW MUSEUM VARIOUS 18,469,915 1,458,480 S/L 50 369,627

9 PARKING COVENANT 5/01/08 1,2C0,~ 86,000 S/L 50 24,000

12 PARKING COVENANT-DISPOSAL 12/31/11 12/31/12 75,000 S/L 50 2,875

TOTAL BUILDINGS 19,744,915 0 1,544,480 396,562


3 FURNITURE & FIXTURES VARIOUS 288,674 107,417 S/L 10 30,194

4 STUDIO FURNITURE VARIOUS 28,015 28,015 S/L 2 0

TOTAL FURNITURE AND FIXTURE 316,689 0 135,432 30,194

IMPROVEMENTS

3 BUILDING IMPROVEMENTS VARIOUS 183,014 23,433 S/L 25 7,380

TOTAL IMPROVEMENTS 183,014 0 23,433 7,380

LAND

1 LAND 12/31/03 2,232,286 0

TOTAL LAND 2,232,286 0 0 0


5 EQUIPMENT VARIOUS 175,118 108,315 S/L 5 27,807

11 EQUIP UNDER CAPITAL LEASE 12/31/11 69,752 S/L 3 13,954

TOTAL MACHINERY AND EQUIPME 244,930 0 108,315 41,761

MISCELLANEOUS

2 EXHIBITS VARIOUS 499,479 119,029 S/L 2 214,4%

TOTAL MISCELLANEOUS 499,479 0 119,029 214,496

—

12131112 2012 CALIFORNIA BOOK SUMMARY DEPRECIATION SCHEDULE PAGE 2


PRIORCUR 179/

DATE DATE COST! BUS. 179! SDA/ CURRENTNfL flFSCRIPTIflN AmIlIpcr) Sf1 I) RASIS PCT SDA rWPR MFIHI1D flEE. DFPR

TOTAL DEPRECIATION 23,232,419 0 1,941,715 690,393

GRkND TOTAL DEPRECIATION 23,232,419 0 1,941,715 690,393

DEPRECIATION ASSETS SOLD 75,XtO 0 0 2,875

DEPR REMAINING ASSETS 23,157,419 0 1,941,715 687,518

12131112 2012 CALIFORNIA BOOK DEPRECIATION SCHEDULE PAGE 1



DATE DATE COST! BUS. 179 DEPR. BONUS! DEC. BAL /BASIS DEPR. PRIOR CURRENT[)FSCRIP11I1N ACIIIIIRFfl SQl 0 RASIS .~j.. RONIIS All OW SP DFPR DFPR RFDIIcT RASIS DFPR MFTHOD flEE. RATF DFPR

DEPR. SCHEDULE ONLY


6 AUTOMOBILES 7/15/02 11106 11,106 11,106 S/L 5 0

TOTAL AUTO / TRANSPORT EQUIP 11,106 0 0 0 0 0 11,106 11,106 0

BUILDINGS

7 BUILDING -NEW MUSEUM VARIOUS 18,469,915 18,469,915 1,458,400 S/L 50 369,687

9 PARKING COVENANT 5/01/08 1,200,000 1,200,000 86,000 S/L 50 24,000

12 PARKING COVENANT-DISPOSAL 12/31/11 12/31/12 75,000 75,000 S/L 50 2,875

TOTAL BUILDINGS 19,744,915 0 0 0 0 0 19,744,915 1,544,400 396,562


3 FURNITURE & FIXTURES VARIOUS 288,674 288,674 107,417 S/L 10 30,194

4 STUDIO FURNITURE VARIOUS 28,015 28,015 28,015 S/L 2 0

TOTAL FURNITURE AND FIXTURE 316,689 0 0 0 0 0 316,689 135,432 30,194

IMPROVEMENTS

8 BUILDING IMPROVEMENTS VARIOUS 183,014 183,014 23,433 S/L 25 7,380

TOTAL IMPROVEMENTS 183,014 0 0 0 0 0 183,014 23,433 7,380

LAND

12131112 2012 CALIFORNIA BOOK DEPRECIATION SCHEDULE PAGE 2



DATE DATE COST! BUS. 179 DEPR. BONUS! DEC. BAL /BASIS DEPR. PRIOR CURRENTDFSCRIPTIQN ACOIIIRFO coil) RASIS _PQI... RONIIS All OW SP OFPR DFPR RFDIICT SARIS DFPR MEtHOD flEE RAW DFPR

1 LAND 12/31/03 2232,286 2,232286 0

TOTAL LAND 2232,286 0 0 0 0 0 2,232,286 0


5 EQUIPMENT VARIOUS 175,178 175,178 108,315 S/L 5 27,807

11 EQUIP UNDER CAPITAL LEASE 12/31/11 69,752 69,752 S/L 3 13,954

TOTAL MACHINERY AND EQUIPME 244,930 0 0 0 0 0 244,930 108,315 41,761

MISCELLANEOUS

2 EXHIBITS VARIOUS 499,479 499,479 119,029 S/L 2 214,496

TOTAL MISCELLANEOUS 499,479 0 0 0 0 D 499,479 119,029 214,496

TOTAL DEPRECIATION 23,232,419 0 0 0 0 0 23,232,419 1,941,715 690,393

GRAND TOTAL DEPRECIATION 23,232,419 0 0 0 0 0 23,232,419 1,941,715 690,393

DEPRECIATION ASSETS SOLD 75,000 0 0 0 0 0 75,000 0 2,875

DEPR REMAINING ASSETS 23,157,419 0 0 0 0 0 23,157,419 1,941,715 687,518

2012 Exempt Org. Return THE NEW CHILDREN’S MUSEUM …...1 briefly describe the organization’s mission: the new children’ s museum is a new model of children’ s museum whose

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