2012 Economic Census Reference Webinar Series An Introduction to the 2012 Economic Census Webinar # 1 of 4 January 29 th, 2014 Andrew W. Hait Data Product.

2012 Economic Census Reference Webinar Series

An Introduction to the 2012 Economic Census

Webinar # 1 of 4

January 29th, 2014

Andrew W. HaitData Product & Data User Liaison

U.S. Census Bureau

2

Outline• What is the Relationship Between the Economic Census

and Other Census Bureau Economic Programs?

• What Businesses are Covered by the Economic Census?

• How was the Economic Census Data Collected?

• What Will Be Published for the Economic Census and When and Where Will it be Released?

• How Can I Use the Data from the Economic Census?

• Preview of Webinars 2 thru 4

Census Economic Programs• Monthly Economic Indicators• Current Economic Programs• Economic Census

– Economic Census of Island Areas (ECIA)

– Survey of Business Owners (SBO)

– Commodity Flow Survey (CFS)

• Census of Governments

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Economic Indicators• Sample surveys• Provide a

monthly snapshot of the U.S. economy– Primarily national-level– More aggregated

industries– Selected key statistics

Other Current Economic Programs

• Sample surveys

• Administrative data (CBP and NS)

• Provide more detailed quarterly and annual

snapshots of the U.S. economy

– National, state and selected local area (county) data

– More detailed industries

– Additional statistics

• Foreign Trade data

The Economic Census – Industries and Products

• Provides the most detailed portrait of employer businesses in the U.S.

• Covers the most detailed industry data available

• Comparability info provided• Includes information on over

15,000 detailed products

The Economic Census – Geographies and Other Data

• Information is shown down to the local city or town level

• Detailed breakouts by business size, franchise status, etc.

Retail Sales in Bergan County, NJ Places: 2007

The Economic Census – Where We Are Today…

• Collection Began in Dec. 2012– Electronic Response Options– Paper Forms

• Responses Due Feb. 12, 2013• Extensions Granted Thru Aug.

2013• Overall Response Rate: 84%• Reviewing data for publication

The Economic Census Data• Advance Report – Mar. 27th 2014

– Selected preliminary statistics at national level by sector and subsector

• Industry Series – May 2014 thru Feb. 2015– Detailed statistics (including products data) at

national level by industry

• Geographic Area Series – Feb. 2015 thru Dec. 2015– Detailed statistics at state thru local area levels by

industry

The Economic Census Data (cont.)

• Subject and Summary Series – Feb. 2015 thru Jun. 2016– Detailed statistics (including products data, business

size, and other misc. topics) primarily at national level by industry

• ZIP Code Statistics – Jul. 2016– Business counts by ZIP Code by industry for selected

sectors

Visit business.census.gov for detailed schedule, descriptions, and related info

Related Economic Census Data• Economic Census of Island Areas – Apr.

2014 thru Sept. 2015– Detailed statistics for CNMI, Guam, AS, USVI,

and PR

• Survey of Business Owners – Jun. 2015 thru Dec. 2015– Detailed business statistics by race, ethnicity,

gender, and veteran status of the business owner

Where Can I Access this Census Bureau Economic Data?

• AFF • Individual

Program pages• ISP

How Can I Use the Data from the Economic Census…

• Provide a suite of comprehensive, consistent, and reliable information that existing businesses can use to:– measure their performance

against industry averages– identify expansion

opportunities

What About Local Groups…

• Provide information that chambers of commerce and other local business organizations can use to:– understand their economy– attract new businesses to

their areas

Anything for Entrepreneurs?

• Provide critical information that entrepreneurs need for new businesses in – business plans– loan

applications

Webinar Series - What’s Next…• #2: What’s New for the 2012 Economic Census (Industries)

– Wed. Feb 12th, 2pm

– Emerging industries, industry consolidations / refinements

• #3: What’s New for the 2012 Economic Census (Geographies) – Wed. Feb 26th, 2pm

– New counties and metros, more small places, more sectors with local data, other changes

• #4: What Else Is New for the 2012 Economic Census – Wed. Mar 12th, 2pm

– New business.census.gov site (incorporating the Industry Statistics Portal), product updates, new Enterprise Statistics report

Questions

Any other Questions:

[email protected] (301)763-6747

Thank You!