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The Evolution of Advertisingin the United StatesThe Depression Era (1929-1941)• Depression was brutal on families• Big Business is vilified• Advertising turns to harsh, anxiety
creating ads• Radio emerges as a new medium
WWII and the Fifties (1941-1960)• Products linked with patriotism• Fascination with “science”• Subliminal advertising scare hits
The Evolution of Advertisingin the United StatesPeace, Love and the Creative Revolution
(1960-1972)• Creatives gain control• Advertising emerges as an icon of a culture fascinated with consumptionThe 1970s (1973-1980)• Women and minorities adopt new roles• Hedonistic values emerge• Regulation and oversight take hold—FTC and NARB become active
The Evolution of Advertisingin the United StatesThe Designer Era (1980-1992)• Conservative politics rule• Rapid-paced MTV editing becomes ad style• Late night infomercial is born
The E-Revolution Begins (1993-2000)• Stage I of the Web revolution—with mixed results• Problems with new media applications disappoint
many advertisers• Advertisers believed digital media would
“revolutionize” measurement—it didn’t (yet)• “Centers” of advertising power move West
The Evolution of Advertisingin the United States Consumer Empowerment, Branded
Entertainment, The Great Recession (2000-present)• Phase II of the e-ad-evolution (Web 2.0/3.0) has been much more successful than Phase I in the late 1990s• Consumer control emerges in this era• Consumers begin “co-creating” ads defined as consumer generated content (CGC)• Cultural contradiction, social disruptions and identity issues emerge• Though less visible, business-to-business promotion on the Web is enormous and referred to as E-business• Firms invest in newer forms of connecting with consumers
When America was experiencing tremendous economic growth after WWII, companies wanted to take full advantage of this. So advertising agencies began to conduct research to understand thea.level of purchasing power in America.b.psychology and motivation behind the sell. c.preferences and opinions of homemakers. d.differences between consumer and business purchases.
Some analysts have referred to the current era, since 2000, as the post-advertising age. One of the elements that characterizes advertising today is that, more than ever before, consumers a.rely on advertisers and agencies for information. b.are empowered. c.are no longer expected to “connect” with brands.d.have lost interest in advertising.