36 BrandZ™ Top 50 Most Valuable Latin American Brands 2012 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 3,318 5 8,449 3 3,307 5 3 3,109 3 2 3,074 2 5,513 4 2,842 3 4 2,815 5 5,114 4 2 5 2,585 2 4,574 3 2,511 2 2 2,414 3 4,240 1 2,359 5 4 4 Brand # # Brand Brand Value (US$ Mil.) Brand Value (US$ Mil.) Brand Contribution Index Brand Contribution Index Energy Retail Communication Provider Cosmetics Financial Institution Bank Financial Institution Energy Communication Provider Financial Institution Retail Energy Beer Communication Provider Beer Communication Provider Financial Institution Retail Communication Provider * Financial Institution Energy Beer Airline Financial Institution Brazil Mexico Colombia Chile Argentina Source: BrandAnalytics and Millward Brown Optimor. LATIN AMERICA