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print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print •
online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts •
magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment •
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment •
506 James Street • PO Box 974 • Brainerd • MN • 56401218•829•4705 • 800•432•3703 • www.brainerddispatch.com
2012
yOUR MARKETINg PARTNER
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Let’s Partner Together in 2012
Tim Bogenschutz Publisher
Kari Lake Human Resource Director
Sam SwansonVP of Revenue Development
Phil SeibelDigital Manager
Susie Alters Inside Sales Director
Nikki Lyter Marketing Coordinator
The Brainerd Dispatch continues to be the primary source for news and information in our area. Newspaper advertising is effective - 80% of U.S. adults report looking at advertising while reading the paper and 82% took some action as a result of a newspaper ad.
We offer a vast array of media products that combine continuous strong traditional newspaper readership with additional audiences through our web site, emails, a mobile app, TMC and many niche products such as monthly magazines, quarterly magazines, and guides. The diversity of products is why the Dispatch reaches all sectors in our market. Our fresh new website provides affordable, effective products and pro-grams that will reach the right people with the right message for maximum effectiveness. More than 4,000 visitors go to our site every day, viewing over 60,000 pages per day. A mobile app that brings the Dispatch right to your smart phone or IPad will engage the tech savvy sector and provide an outstanding marketing platform.
Our experienced media consultants can help you make informed market-ing decisions to target your audience and grow your business. Contact us and let us be your marketing partner in 2011.
Med
ia
bringing you the hometown news since 1881
Every day the Dispatch reaches over 27,000 readers in print.
Our website is viewed by more than 120,000 per month.
The Dispatch reaches over 80 percent of our area residents.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
The Brainerd Dispatch is committed to providing an excellent product to all its customers. To ensure excellence to our advertisers, the Dispatch has set the following advertising policies.
All advertisements are accepted subject to the approval of the publisher. The Brainerd Dispatch re-serves the right to refuse or cancel any advertisement at any time.
Specs For Sending Ads
request. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the adver-tiser.
However, if there is an error that is the fault of the Dispatch, the ad will be re-run (or credit given for) that part of the ad containing the error.
Cancellation deadlines are the same as ad order deadlines. Be-cause of the expense involved in the production of ads, cancella-tions after deadline may be billed for time and materials. The labor charge is $25 per hour.
The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy sub-mitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement.
Position requests will be granted, but not guaranteed, when pos-sible and will not be considered a condition of acceptance for publi-cations. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a position-ing surcharge has been paid.
Rates charged for advertising are for space only and do not include any compensation for the right, title and any in-terest to layouts, composition, material, or labor of advertise-ments created by and placed with the Dispatch. All adver-tisements remain the sole property of the Brainerd Dispatch. The Dispatch reserves the right to copyright any ad produced by its staff.
All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more than 30 days past due.
In double truck ads the gutter is billed as one column.Advertising rates may be revised from time to time. Adver-
tisers under contract will be given 30 days notice.Advertising deadlines are set well in advance of publica-
tion to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser. Proof of ads 40 column inches in size or more will be faxed or taken to advertisers on
Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard).
• All spot colors, RGB, etc. should be converted to CMYK prior to final PDF creation.
• Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used.
• Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt.
• When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes.
• Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen ver-sus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing the colors to shift to try to match our profiles.
• All fonts must be embedded.• OPI cannot be used.• Any images used in your original document should be at a
minimum resolution of 200 dpi.• All PDF’s created from software that supports layers and
live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad.
• PDFwriter is not acceptable for creating a PDF for print pro-duction. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel, Publisher, or other office applications as best we can, but can not guarantee final output. They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc.
• We also will accept native files which must include all sup-porting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files.
• Any copy not sent as a digital file will be converted digi-tally (scanned) and will probably suffer a loss of quality in the conversion.
• If you have concerns or questions regarding any of the above please feel free to call.
Mission Statement & Spec Requirements
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
AUDIT STATEMENT
There was no adjustment made in the average circulation as shown in the Publisher’s Statements for the period audited.
Individually Paid CirculationHome Delivery and Mail
Print 10,054 9,192Digital 4 4
Single Copy Sales 4,912 1,070Total Average Individually Paid Circulation 14,970 10,266Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 104 63Total Average Business/Traveler Paid Circulation 104 63
Total Average Paid Circulation 15,074 10,329Verified Circulation
Home DeliveryRequested 28 28Targeted 22 18Total Average Home Delivery 50 46
Single CopyEducational Copies 83 574Employee/Independent Contractor 183 183Retail/Business 10 71Total Average Single Copy 276 828
Total Average Verified Circulation 326 874TOTAL AVERAGE CIRCULATION 15,400 11,203
AUDITED EVERY OTHER YEAR
BRAINERD DISPATCHBrainerd (Crow Wing County), Minnesota24 months ended September 30, 2011
01-2305-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.accessabc.com
Publishing PlansFrequency: Sunday through FridayDelivery Vehicle(s): Print, onlineHome delivered print editions are distributed in broadsheet format. Digital (Replica) subscriptions are available and can be viewed at eedition.brainerddispatch.comWebsite(s): www.brainerddispatch.com, eedition.brainerddispatch.com, brainerdlakesbound.com
Audit Bureau of Circulations
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2012 Display Rates The Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.
per column inch
$14.35 $17.31
$14.02 $16.91
$13.69 $16.51
$13.36 $16.11
$13.03 $15.72
$12.70 $15.32
$12.37 $14.92
$12.04 $14.52
$11.71 $14.12
$11.38 $13.73
$11.05 $13.33
$10.72 $12.93
$10.39 $12.53
$2,500 13%
$5,000 15%
$10,000 17%
$15,000 19%
$20,000 21%
$25,000 23%
$40,000 25%
$50,000 27%
$60,000 29%
$75,000 31%
$100,000 33%
$150,000 35%
$200,000 37%
$14.79 $17.75
$14.45 $17.34
$14.11 $16.93
$13.77 $16.52
$13.43 $16.12
$13.09 $15.71
$12.75 $15.30
$12.41 $14.89
$12.07 $14.48
$11.73 $14.08
$11.39 $13.67
$11.05 $13.26
$10.71 $12.85
Ad Type Regular Display Regular Display Classifi ed Display Sunday Sunday Daily Daily Sunday Sunday BW Color BW Color BW Color
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
The Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.
$16.09 $19.05
$15.72 $18.61
$15.35 $18.17
$14.98 $17.73
$14.61 $17.30
$14.24 $16.86
$13.87 $16.42
$13.50 $15.98
$13.13 $15.54
$12.76 $15.11
$12.39 $14.67
$12.02 $14.23
$11.65 $13.79
$13.05 $16.01
$12.75 $15.64
$12.45 $15.27
$12.15 $14.90
$11.85 $14.54
$11.55 $14.17
$11.25 $13.80
$10.95 $13.43
$10.65 $13.06
$10.35 $12.70
$10.05 $12.33
$9.75 $11.96
$9.45 $11.59
$18.50 $21.90 $15.00 $18.40
Classifi ed DisplayDaily Color
$15.05
$14.70
$14.35
$14.00
$13.67
$13.32
$12.97
$12.62
$12.27
$11.94
$11.59
$11.24
$10.89
$17.30
Employment* Employment* Sunday Sunday Daily Daily BW Color BW Color
Neighbors & Wkd.BW Color
$12.18 $15.14
$11.90 $14.79
$11.62 $14.44
$11.34 $14.09
$11.06 $13.75
$10.78 $13.40
$10.50 $13.05
$10.22 $12.70
$9.94 $12.35
$9.66 $12.01
$9.38 $11.66
$9.10 $11.31
$8.82 $10.96
$14.00 $17.40
2012 Pickup Rates
20% off second ad if less than
40 inches*Ad must run within
6 days of 1st ad.
40% off second ad if more than
40 inches*Ad must run within
6 days of 1st ad.
*Employment ads are charged an additional $80 Media Fee.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2012 Classified Rates
GARAGE SALE OPEN RATE
**Per Word over 40 words: $1.60. 40 word minimum charge.
Days 1-3 40 word ad** $27.00 *$5.00 Add’l per day cost
EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $37.50 $45.00 $67.50 $90.00 AVG. Per Word $0.67 $0.42 $0.25 $0.25 $0.23Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
NATiONAL/AGENCY EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 50 word Ad $125.00 $150.00 $200.00 $300.00 $350.00 AVG. Per Word $0.83 $0.50 $0.33 $0.33 $0.27 Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
MERCHANDiSE & RECREATiON OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $22.50 $26.25 $30.00 $37.50 $45.00 AVG. Per Word $0.50 $0.29 $0.17 $0.14 $0.12 TRANSPORTATiON OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $22.50 $30.00 $37.50 $45.00 Per Word $0.25 $0.17 $0.14 $0.12 REAL ESTATE OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $37.50 $45.00 $52.50 $60.00 Per Word $0.42 $0.25 $0.19 $0.15 RENTAL OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $45.00 $52.50 $60.00 $67.50 Per Word $.50 $0.29 $0.22 $0.17 SERViCES OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $30.00 $45.00 $60.00 $75.00 Per Word $0.33 $0.25 $0.22 $0.19
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
GARAGE SALE OPEN RATE
**Per Word over 40 words: $1.60. 40 word minimum charge.
EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $37.50 $45.00 $67.50 $90.00 AVG. Per Word $0.67 $0.42 $0.25 $0.25 $0.23Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
NATiONAL/AGENCY EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 50 word Ad $125.00 $150.00 $200.00 $300.00 $350.00 AVG. Per Word $0.83 $0.50 $0.33 $0.33 $0.27 Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
MERCHANDiSE & RECREATiON OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $22.50 $26.25 $30.00 $37.50 $45.00 AVG. Per Word $0.50 $0.29 $0.17 $0.14 $0.12 TRANSPORTATiON OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $22.50 $30.00 $37.50 $45.00 Per Word $0.25 $0.17 $0.14 $0.12 REAL ESTATE OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $37.50 $45.00 $52.50 $60.00 Per Word $0.42 $0.25 $0.19 $0.15 RENTAL OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $45.00 $52.50 $60.00 $67.50 Per Word $.50 $0.29 $0.22 $0.17 SERViCES OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $30.00 $45.00 $60.00 $75.00 Per Word $0.33 $0.25 $0.22 $0.19
2012 Online Rates
**Please see individual product sheets for specs/requirements
Leaderboard Ad
Impact Ad
Wow Ad
Double Wow Ad
Video Ad
Prime Time Ad
Yahoo! Behavioral Targeting
Impact Print Bundle
Interstitial Ads
Employment
Spotted
News
Classifi ed
Obits
Home Page
Email Blast
Daily Post-it
Corner Peel
Sliding Billboard
Ad Type Monthly Annual Reccomended Cost per CPM CPM Impressions Month
Double Wow Ad
Prime Time Ad
Impact Print Bundle
Email Blast
Corner Peel
$14
$13
$10
$18
$14
N/A
$18
$11
$10
$7
$15
$11
$15
$19
$6
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
50,000
50,000
50,000
50,000
50,000
50,000
30,000
20,000
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
$700/$550
$650/$500
$500/$350
$800/$650
$700/$550
$750
$540/$570
$120
$100/Week
$200/Week
$300/Week
$400/Week
$500/Week
$300/Day
$0.07/email
$100/Day Th -Sun
$250/Day
$300/Day
DMA Core Zips DMA/Core Zips
Monthly/Annual
* Video already created
* Mon-Fri, 8am-5pm
$125/Day M - W
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2012 Single Sheet Insert Rates
Pricing will vary for preprinted inserts. Color printing on glossy paper
Deadlines – See your media consultant for deadline information.
Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Deadlines – See your media consultant for deadline information.
Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
20 Page Tab 24 Page Tab 28 Page Tab Open Rate $100.00 Open Rate $110.00 Open Rate $118.00
Deadlines – See your media consultant for deadline information.
Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown.
Sunday inserts must be full run. if the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.
Tab Insertion Rates
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Page Size (Image Area): Standard Page .................................. 6 cols. (10.75”) x 21” Tabloid Page .................................... 5 cols. (10.75”) x 15”
Pre-Print InformationDelivery Deadline: 12 days prior to insertion. Finished, folded pre-prints must be no larger than 11” x 11” and no smaller than 6” x 8”. Contact Jamie “Skippy” Olson with questions at 218-855-5814.
Minimum display ad size is one column inch, ex-cept for 2 column by 4” employment ads. Ads more than 19-1/2 inch-es deep will be billed at full column depth of 21 inches. The Dispatch has converted to the 23-inch web size.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
A slice of “Pie”— and Scrooge |The Central LakesCollege theaterdepartment islooking foward toa busy December.Page 1E
Overheard
Vol. 131-81
www.brainerddispatch.com 50¢
SERVING THEBRAINERDLAKESAREA ANDCENTRALMINNESOTA SINCE 1881
LAST YEAR FOR FAVRE: He might become reporter? | 12A
Thursday, December 2, 2010
24 hours • 12 noon December 2nd thru noon December 3rd17th ANNUAL RADIOTHON TO END CHILD ABUSEHELP KEEP OUR CHILDREN SAFE
Brainerd Dispatch/Jennifer Stockinger
Arnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes on
the Tour of Homes Sunday in Pierz.
Pierz homes areready for holidaysBy JENNIFER STOCKINGER
Staff Writer
PIERZ — An up-north style log
home with green trim was dressed in
more green trimmings to get ready for
the holidays and for the fifth annual
Tour of Homes in Pierz that is sched-
uled Sunday.The log home is owned by Arnold
Kowalczyk and Diane Holmquist.
Kowalczyk designed and built the
home in 2007 in rural Pierz. The home
features vaulted ceilings, a stone fire-
place, a large pond and a waterfall in
the front of the house.The Kowalczyk home is among five
homes to be on the tour that is sched-
uled from 1:30-4 p.m. Tickets are $10
and proceeds from the tour will benefit
Holy Trinity School in Pierz. Tickets
are available at the school, Unity
Bank, F&M Bank and Red’s Auto, all
in Pierz; Double Deuce in Genola; and
Radio Shack in Little Falls.Cari Woitalla, tour marketing coor-
dinator, said funds from the tour will
help enrich students’ activities and
See HOMES, Page 5A
Split puts deficit-cut package in doubtWASHINGTON (AP) — A
painful package of spending cuts
and tax increases drew sharp
challenges from both the left and
right on President Barack
Obama’s deficit commission
Wednesday, putting approval in
doubt. However, both parties’
Senate budget point men
embraced the plan, and even
opponents called it a starting
point for efforts next year to con-
trol the nation’s ballooning debt.“It’s a template that gives peo-
ple an opportunity to start dis-
cussing what we have to do to get
our fiscal house in order,” said
Rep. Xavier Becerra, a California
Democrat on the panel who hasn’t
said whether he’ll support the
package.The 18-member bipartisan
commission scheduled a vote on
the plan for Friday. But as
Wednesday’s meeting demon-
strated, the co-chairmen,
Democrat Erskine Bowles and
Republican Alan Simpson, face a
difficult chore in rounding up the
14 votes needed to officially send
the plan to Congress for consider-
ation.Winning over lawmakers who
are also panel members appeared
to be the biggest remaining chal-
lenge, given the politically incen-
diary nature of many of the pro-
posals. The tax increases it
includes are deal-breakers for
some Republicans, likewise social
program cuts for some
Democrats.The plan calls for sweeping tax
changes that would affect millions
of Americans, including trimming
or doing away with many popular
tax breaks such as the home
mortgage deduction. It would also
See DEFICIT, Page 4A
Brainerd Dispatch/Steve Kohls
Katie Garin (front) and Erica Stepanek guided their sled down the Brainerd High School hill Wednesday.
The fresh snow improved the surface of the popular sliding hill.
FUN ON THE BHS SLOPES East Coastoil drillingrejectedby Obama
WASHINGTON (AP) —Pointing to the BP blowoutand risks of a new environ-mental disaster, the Obamaadministration reverseditself Wednesday and prom-ised not to pursue offshoredrilling in the eastern Gulfof Mexico or anywhere elsealong the nation’s EastCoast.
The decision was hailedin Florida, which dependson tourists drawn by thestate’s white beaches, butcriticized by the oil industry,which said the administra-tion was stifling crucial U.S.energy production and cost-ing recession-battered job-seekers golden opportuni-ties for new work.
The administration hadbacked a major expansionof offshore drilling earlierthis year, in part to gainsupport for comprehensiveclimate legislation inCongress, one of PresidentBarack Obama’s top legisla-tive goals.
Interior Secretary KenSalazar denied politicsplayed any role, saying theBP spill taught officials anumber of lessons, “mostimportantly that we need toproceed with caution andfocus on creating a morestringent regulatoryregime.”
The new drilling focuswould be on areas withleases that are currentlyactive in the central andwestern Gulf of Mexico.
StocksenjoyupsurgeBloomberg News
NEW YORK — Stocksrallied Wednesday, sendingthe Standard & Poor’s 500Index to the biggestadvance in three months,amid improving global eco-nomic data and on investorspeculation of a largerEuropean financial rescue.
The S&P 500 added 2.2percent to 1,206.07. Today’sgain followed rallies of 3percent on Sept. 1 and 2.2percent on Aug. 2, meaningthe three biggest advancessince July occurred on thefirst trading day of a month,Bloomberg data show. TheDow Jones IndustrialAverage rose 249.76 points,or 2.3 percent, to 11,255.78.
“The recovery is unfold-ing,” said John Praveen, theNewark, N.J.-based chiefinvestment strategist atPrudential InternationalInvestments Advisers. “Thequality of the economic datahas been improving. There’sa strong bid for commodi-ties as China is growing at astrong pace. There’s someeasing of concerns aboutEurope. Those are all cata-lysts for a stock rally.”
The Dow average hasrallied in December morethan in any other monthover the last century,according to data compiledby Bespoke InvestmentGroup. On average, the 30-stock gauge has risen 1.3percent in the month.
A slice of “Pie”— and Scrooge |The Central LakesCollege theaterdepartment islooking foward toa busy December.Page 1E
Overheard
Vol. 131-81
www.brainerddispatch.com 50¢SERVING THEBRAINERDLAKESAREA ANDCENTRALMINNESOTA SINCE 1881
LAST YEAR FOR FAVRE: He might become reporter? | 12A
Thursday, December 2, 2010
24 hours • 12 noon December 2nd thru noon December 3rd17th ANNUAL RADIOTHON TO END CHILD ABUSEHELP KEEP OUR CHILDREN SAFE
Brainerd Dispatch/Jennifer StockingerArnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes onthe Tour of Homes Sunday in Pierz.
Pierz homes areready for holidaysBy JENNIFER STOCKINGERStaff Writer
PIERZ — An up-north style loghome with green trim was dressed inmore green trimmings to get ready forthe holidays and for the fifth annualTour of Homes in Pierz that is sched-uled Sunday.
The log home is owned by ArnoldKowalczyk and Diane Holmquist.Kowalczyk designed and built thehome in 2007 in rural Pierz. The homefeatures vaulted ceilings, a stone fire-place, a large pond and a waterfall in
the front of the house.The Kowalczyk home is among five
homes to be on the tour that is sched-uled from 1:30-4 p.m. Tickets are $10and proceeds from the tour will benefitHoly Trinity School in Pierz. Ticketsare available at the school, UnityBank, F&M Bank and Red’s Auto, allin Pierz; Double Deuce in Genola; andRadio Shack in Little Falls.
Cari Woitalla, tour marketing coor-dinator, said funds from the tour willhelp enrich students’ activities and
See HOMES, Page 5A
Split puts deficit-cut package in doubtWASHINGTON (AP) — A
painful package of spending cutsand tax increases drew sharpchallenges from both the left andright on President BarackObama’s deficit commissionWednesday, putting approval indoubt. However, both parties’Senate budget point menembraced the plan, and even
opponents called it a startingpoint for efforts next year to con-trol the nation’s ballooning debt.
“It’s a template that gives peo-ple an opportunity to start dis-cussing what we have to do to getour fiscal house in order,” saidRep. Xavier Becerra, a CaliforniaDemocrat on the panel who hasn’tsaid whether he’ll support the
package.The 18-member bipartisan
commission scheduled a vote onthe plan for Friday. But asWednesday’s meeting demon-strated, the co-chairmen,Democrat Erskine Bowles andRepublican Alan Simpson, face adifficult chore in rounding up the14 votes needed to officially send
the plan to Congress for consider-ation.
Winning over lawmakers whoare also panel members appearedto be the biggest remaining chal-lenge, given the politically incen-diary nature of many of the pro-posals. The tax increases itincludes are deal-breakers forsome Republicans, likewise social
program cuts for someDemocrats.
The plan calls for sweeping taxchanges that would affect millionsof Americans, including trimmingor doing away with many populartax breaks such as the homemortgage deduction. It would also
See DEFICIT, Page 4A
Brainerd Dispatch/Steve KohlsKatie Garin (front) and Erica Stepanek guided their sled down the Brainerd High School hill Wednesday.The fresh snow improved the surface of the popular sliding hill.
FUN ON THE BHS SLOPES East Coastoil drillingrejectedby Obama
WASHINGTON (AP) —Pointing to the BP blowoutand risks of a new environ-mental disaster, the Obamaadministration reverseditself Wednesday and prom-ised not to pursue offshoredrilling in the eastern Gulfof Mexico or anywhere elsealong the nation’s EastCoast.
The decision was hailedin Florida, which dependson tourists drawn by thestate’s white beaches, butcriticized by the oil industry,which said the administra-tion was stifling crucial U.S.energy production and cost-ing recession-battered job-seekers golden opportuni-ties for new work.
The administration hadbacked a major expansionof offshore drilling earlierthis year, in part to gainsupport for comprehensiveclimate legislation inCongress, one of PresidentBarack Obama’s top legisla-tive goals.
Interior Secretary KenSalazar denied politicsplayed any role, saying theBP spill taught officials anumber of lessons, “mostimportantly that we need toproceed with caution andfocus on creating a morestringent regulatoryregime.”
The new drilling focuswould be on areas withleases that are currentlyactive in the central andwestern Gulf of Mexico.
StocksenjoyupsurgeBloomberg News
NEW YORK — Stocksrallied Wednesday, sendingthe Standard & Poor’s 500Index to the biggestadvance in three months,amid improving global eco-nomic data and on investorspeculation of a largerEuropean financial rescue.
The S&P 500 added 2.2percent to 1,206.07. Today’sgain followed rallies of 3percent on Sept. 1 and 2.2percent on Aug. 2, meaningthe three biggest advancessince July occurred on thefirst trading day of a month,Bloomberg data show. TheDow Jones IndustrialAverage rose 249.76 points,or 2.3 percent, to 11,255.78.
“The recovery is unfold-ing,” said John Praveen, theNewark, N.J.-based chiefinvestment strategist atPrudential InternationalInvestments Advisers. “Thequality of the economic datahas been improving. There’sa strong bid for commodi-ties as China is growing at astrong pace. There’s someeasing of concerns aboutEurope. Those are all cata-lysts for a stock rally.”
The Dow average hasrallied in December morethan in any other monthover the last century,according to data compiledby Bespoke InvestmentGroup. On average, the 30-stock gauge has risen 1.3percent in the month.
Sunday 5x1 (8.9375” x 1”) $240
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FIRST RIgHT OF REFUSALFront page banner ads are sold by the day and are subject to fi rst right refusal. Every December, advertisers are contacted with the schedule of banner ads they ran during the year and given the opportunity to purchase the same dates for the next year. Once that is completed, the available days will be sold on a fi rst come, fi rst serve basis.
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The Dispatch also offers banner ads on several front pages – the main news page and several special sections. All but the banner on the Obituary page are process color.
* Obituary banner ads have special discount packages:26 or 52 week commitment: 25% discount
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Neighbors
NEIGHBORS IN BUSINESS Every week the Dispatch publishes a special feature in our Neighbors section on Wednesdays to spotlight our outlying communities. It also appears in our Neighbors Weekend Edition on Fridays. Format and specifi cations are the same as the Dispatch.(13 week commitment):2 col. x 4” ad ............................................................. $60 per week2 col. x 8” ad ........................................................... $110 per week
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NEIGHBORSNEIGHBORSSECTION N
NO FISH STORY | All in the Family | Page 2N
Wednesday, December 1, 2010; Neighbors Weekend Edition, Friday December 3, 2010 BRAINERD DISPATCH
ASK A MASTER GARDENER
Fall’s swan song
Swans on Steamboat Bay on Gull Lake. Photo submitted by Don and Patty Rodningen of Steamboat Bay. Do you have a recent scenic picture that shows the beauty of the
lakes area? Send it to [email protected] for possible publication in the Neighbors section. Be sure to include your name, where you are from, a brief
description of the photo and when and where it was taken.
Dear master gardener: My mom is a gardener
and I would like to give her something “gardeny”
for Christmas. Do you have any suggestions?
Books and tools and plants all make good gifts.
Bookstores have many good gardening books, but
make sure they are appropriate for our climate,
which is zone 3. Books such as Melinda Myers’
Month-by-Month Gardening in Minnesota would fit
that criterion. So would a magazine such as
Northern Gardener, published by the Minnesota
State Horticulture Society.Good quality hand tools, such as a hand pruner,
a lopper or a sturdy “claw” or dandelion digger
might be welcome. Larger tools such as spades,
potato forks, edgers, etc., may also fill a need.
Other possibilities would be a membership to
the Northland Arboretum, kneeling pads or stools,
close-fitting half-rubberized gloves or a pail fitted
with a canvas lining with slots and pockets for gar-
den tools and supplies. A gift certificate to a seed
catalog company or garden store would always be
appreciated, too.
Dear master gardener: A friend gave me a
blooming amaryllis as a gift. How do I take care
of it?An amaryllis is a beautiful flowering house-
plant that has large trumpet-shaped flowers on 1-
to 2-foot stalks. They come in red, salmon, pink,
apricot, white or bi-color. While your amaryllis is
blooming, you will want to prolong the life of the
flowers by keeping it out of direct sunlight. After
your plant is finished blooming, cut the faded
flowers off, being careful not to remove the flower
stalk until it has turned yellow. After it has fin-
ished blooming, keep your amaryllis in the
brightest spot in your house and continue water-
ing and fertilizing it regularly. Make sure the
water drains from the pot so your plant does not
get root rot.Next spring or early summer, when all danger of
frost is gone, place your amaryllis outside. Keep it
in a shaded area at first, then slowly move it to a
place in your garden that receives at least six hours
of sunlight daily. Sink the pot into the ground and
fertilize it all summer.
Bring it back indoors before the first frost in the
fall and store it in a cool, dark place and do not
water it. Remove the foliage when it has become
dry and shriveled. The bulbs can be forced into
bloom again after your plant has rested for eight to
12 weeks. When you see new growth, set your
amaryllis back into bright light and begin water-
ing it again. You will see the stalks appear and
the flowers will follow about four to six weeks
later. Amaryllis like to be pot bound, so you will
only have to repot it about every three to four
years.
Dear master gardener: The soil in my house-
plants is turning white and crusty on top. Also,
I have a few clay pots that have white around
the rim. What is this?
It sounds like the soil in your pots has a build-
up of soluble salts. These salts accumulate on top
of the soil, forming a white crust. You also may see
a ring of salt deposits around the top edge of your
pots and on the outside of clay pots. You can pre-
vent soluble salts from building up by proper
watering.If at all possible, do not use softened water to
water your plants because it adds chemical salts to
the soil, which can build up and potentially injure
the roots of your plants, just like fertilizer can.
You can flush most of the salts out by holding
your pot over a sink and watering your plant heav-
ily, allowing the water to run out of the drainage
holes. Discard any water left in the saucer so the
salts you just leached out are not reabsorbed back
into the soil through the drainage holes or walls of
the clay pot. If there is a layer of salts on the top of
your soil, remove it before you begin leaching.
If the soluble salt level is very high, you may
want to repot the plant. When you repot a plant,
choose a container with drain holes so water can
drain freely from the soil. Layering pebbles in the
bottom of a solid container will not help soil
drainage.
CROW WING MASTER GARDENERS are trained and certi-
fied volunteers for the University of Minnesota Extension
Service. All information given in this column is based on
research and information provided by the university. To ask a
question, call the Master Gardener Help Line at 824-1000,
extension 4040, and leave a message. A master gardener will
return your call.
December tips• When you buy a poinsettia, choose a stur-
dy, healthy one. Wrap it well in the store andput it into a warm car. When you get it home,remove the wrap and any paper covering thepot. Check to be sure the pot has a drainagehole. Water whenever the surface starts to dry.Place in a sunny window and fertilize in four tosix weeks.
• Poinsettia sap may irritate skin but theplant is not toxic when eaten. Holly and mistle-toe, however, can be dangerous, especially wheneaten by children. Ornamental peppers are notpoisonous but can be so “hot” that handlingthem can be painful, especially when pepperoils on hands get rubbed into eyes.
• Dust on houseplant leaves is unsightlyand prevents the sun’s benefits from beingabsorbed by the plant. Periodically clean bothupper and under sides of leaves with warmwater, to which a drop or two of dish soap hasbeen added. Do not use mayonnaise or milkbecause they leave a residue that attracts dust.
• Continue to check stored dahlia tubersand canna bulbs for mold, soft spots and shriv-eling, all of which should be discarded. Suchdamage can mean that storage temperaturesare too high and/or air circulation is poor.
• Choose a fresh Christmas tree to meetyour needs. Balsam is most fragrant. Norwaypine holds heavy ornaments well. White pinehas softer, longer and fragrant needles suitablefor lightweight ornaments. White spruce andNorfolk Island pine are good tabletop trees.
• De-icers often damage grass and shrubs.Use sand instead.
A ‘Gardeny’ Christmas
PRSRT STD
U.S. POSTAGE PAID
BRAINERD, MN
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ARTS/ENTERTAINMENT Thursday, December 2, 2010 3E
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ENTERTAINMENT
IDEAS
It’s Not Too Late!We still have space available for
your Holiday Parties.
Private Dining Available
Prairie Bay Catering
Delivered to your home or Offi ce
Reward your employees this holiday
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Visit www.maddens.com for
menu, and upcoming special events
Call 218.828.1440
Now Open Sundays
Noon - 5PMReserve your Holiday
Party Today!
December Events
Thursday
Bingo - 7:00 pm
Friday
Comedian - 9:00 pmRock & Bowl 9:30 - Live DJ to follow Comedian.
Saturday
Moonlight Bowl - 9:30 pm
Buy OneAppetizer, Get
One FREEGood Only During Bingo
Good Only Thursday, Dec. 2
Buy One, Get One FreeFriday Rock & Bowl
OR Good For 1 FREE Drink
During Comedy Show
Valid Dec. 3
Bargain NightEveryone is
$5.00 OffMoonlight Bowl
Valid Dec. 4
218-829-31507609 Excelsior Rd. N.
Baxter, MN 56425
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MATINEE! MATINEE!PARAMOUNT THEATRE DOWNTOWN ST. CLOUD
Mon-Thur Dec 20-23, 7:30Sun Dec 26, 2:00All Tickets: $19
Christmas Show! Mon-Tues Dec 27-28
1:30 & 7:00Adult: $20 Sr: $18
For tickets call 320-259-5463 or order online at paramountarts.org
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• No risk to the advertiser, newspaper or consumer.
HOW IT WORKSStep 1: Decide on your DAILY DEALWork with our consultants to structure your deal for optimum sales and profi t.
Step 2: We promote it every day in fi xed print ad in the Brainerd Dis-patch and on all pages of BrainerdDispatch.com. Users can also sign up to receive a DAILY DEAL email alert.
Step 3: Built-in social media and email buttons help promote the DAILY DEAL. A $10 referral bonus (Deal Bucks) helps the offer spread expo-nentially.
Step 4: The no-risk reward. The DAILY DEAL is a no-risk promotional program that potentially drives crowds of people to your door.
Step 5: Show me the money. After the deal closes, you receive a com-plete order sales report, which details the names, email addresses of buyers, as well as unique voucher codes. Your business will receive a check for the net sales proceeds.
A new place for locals to learn about Brainerd area services and money-saving offers.• Deals are promoted in print, online, e-mail and through social media (Facebook and Twitter)... a tremendous reach.•
• No risk to the advertiser, newspaper or consumer.
HOW IT WORKS
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An Interstitial Ad is displayed between 2 pages of the website. If a user clicks on obits for example, the interstitial ad is shown and then the user is taken to the obits section. Interstitials will run daily and there are limited spots available.
Interstitial Specifi cations:500x500 pixels (72 DPI)30K maximum fi le sizeGIF or JPG preferred
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Attract visitors to your site! These ads are non-intrusive and extremely eye-catching. Positioned in the right corner of the screen. Corner peel’s expand with a user hovers over it.
Only $250* per day!*Includes $120 Set-up Fee • Only one per day.
Online popup post-it ad appears over the home page to every visitor on their fi rst impression of the day. Ad then glides into a position near the top of the home page the remainer of the day. Only one advertiser per day can have this spot.
$125 per day or $100 per day!
Corner Peel
Post-It
Contact your online
Monday, Tuesday, or Wednesday
Thursday, Friday, Saturday or Sunday
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Link to your website or weekly print ad!Contact your online
950x300 pixels (72 DPI)300K maximum fi le sizeGIF or JPG preferred
Flash and HTML supported
Pencil Ad Size:950x30 pixels (72 DPI)300K maximum fi le sizeGIF or JPG preferred
Flash and HTML supported
The Billboard temporarily “pushes” content down to reveal a large ad format. These ads are memorable. Once your mesage appears, it then converts into a pencil sized ad for constant exposure.
• Eye Catching
• Non-intrusive
• Users have the option to expand and contract the display ad
• Auto Expandable
• Replay Capability
Only $300 per Day!*Includes $120 Set-up fee. Only one/day
Sliding Billboard
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
• Yahoo! offers many unique targeting capabilities to fi nd an advertiser’s most valued customers!
get the right message to the right user at the right time!
$19 CPMCost/1,000 Impressions
Core Zips (60 mile radius,
Brainerd Lakes Area)
$18 CPMCost/1,000 Impressions
Entire DMA (Designated Market Area)
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
With the LIFT program you will be able to place your ad onNational sites from viewers in our local area! • Target by multiple methods • Reach who you want, where you want! • You tell us who you want to reach.... We can do it!Rates*Category Targeting $12 CPMLocal Network $7 CPMAdvanced Network $12 CPMJob-Title Targeting $16 CPMGeo/National Targeting $14-28 CPMSocial Media $5 CPM
*Based on cost per 1,000 at contract rate
LIFT - by the Brainerd Dispatch
Broaden your Marketing Horizons!Use LIFT to bring your message to more people!
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
With the LIFT program you will be able to place your ad onNational sites from viewers in our local area! • Target by multiple methods • Reach who you want, where you want! • You tell us who you want to reach.... We can do it!Rates*Category Targeting $12 CPMLocal Network $7 CPMAdvanced Network $12 CPMJob-Title Targeting $16 CPMGeo/National Targeting $14-28 CPMSocial Media $5 CPM
“It’s accepted that most people begin their search for a new home online while a large segment still likes to see open houses and available listings in the print. True success is fi nding a way to allow the digital media and
print media to compliment each other. We can do that for you!”
Up North HomeFinderSunday, January 16, 2011 9D
T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8
4663 PINE STREET, NISSWA
NISSWA LAKE/GULL CHAIN - ENERGY efficient 4 BR/4 BA new construction
with picturesque lake views from every room. Large gourmet kitchen w/
Online Post-It Notes:One day exclusive run, full color......................................$100.............................................................(Buy 3 and save $75)
Real Estate Page
Leaderboard with Search Engine.............................................................................$600/mo.
Side Rail Impact Ad.............................................................................$200/mo.
Side Rail Tile...............................................................................$50/mo.
Premier Homes (10 Spots Available)Your listing with extra photos and link to your virtual tour...............................................................................$10/week
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Up North HomeFinder
Homefinder Ads
The Friday/Weekend print Homefinder ads: 2 column x 4.5”. Full color with an oversized photo of the house, agent photo, logo and property description.
HomeFinder ads are featured for one week on www.upnorthhomefinder.com. Information includes photo of the home, contact information for the agent with live links out to email & websites.
Banks and For Sale By Owners are welcome!
Homes Section Display Ads
For Realtors, Builders, Contractors, Senior Living Communities, Apartment Complexes & Mortgage Lenders looking for high-impact image ads.
All full-color ads automatically run Friday/Weekend. That’s two days in print for one low price.
Full Page: $1,000 6 Col x 21”Half Page $ 500 6 Col x 10.5”Quarter Page: $ 250 3 Col x 10.5”Eighth Page: $ 125 3 Col x 5”
Send us your camera-ready pdf or allow our Creative Department to craft an eye-catching ad for you at no extra charge.
Friday, September 30, 2011 1H
T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8
Homesupnorth
To advertise in this section call: Linda • 218-855-5846 • Ashly • 218-855-5828 UpnorthHomeFinder.com
$50 Package PriceEnhance your listing by placing it in a Premier Placement
above the scroll online at www.upnorthhomefinder.com for an additional $10
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Up North HomeFinder
Homefinder Spotlight
Customized for Real Estate, Realtors, Apartment Complexes, For Sale by Owner, Real Estate Auctions and Land. Affordably priced for the budget-concious. Boxed black and white Classified Line Listing
Week Package - Open House Only $25 • Up to 60 words and 1 photo w/box • 6 day run in the classified section
30 Day - Real Estate Ad $99 • Up to 60 words and 1 photo w/box • 30 day run in the classified section
90 Day - Real Estate Ad $297 • Up to 60 words and 1 photo w/box • 90 day run in the classified section
• 6 Column by 2”, full color, runs Friday & Weekend Edition plus online WOW flash ad (ROS).• Showcase up to 4 photos • Pick from 3 ad styles
Space Reservation Deadline:
Noon, Wednesday prior to run date.
Final ad ok
Noon, Thursday prior to run date.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
“A man who stops advertising to save money, is like a man who stops the clock to save time.”
~ Henry Ford
Up North AutosT o p l a c e a N a d , c a l l 8 5 5 - 5 8 9 8
Thursday, December 8, 20112B
AUT SOupnorth autos.com
UPNORTH
Search Compare Buy/Sell To Advertise: 218-829-4705
Print & Online Solutions
• Full Dealer Inventory• New and Used Vehicles• Print ad components• Online promotions 24/7• Packages begin at $400 per month
87% of auto shoppers today use both print and online media, especially closer to purchase.
The Brainerd Dispatch and brainerddispatch.com together reach more than 85% of adults in Central Minnesota every week.
They work best together!
T o p l a c e a N a d , c a l l 8 5 5 - 5 8 9 8Thursday, December 8, 2011 3B
AUT SOupnorth autos.com
UPNORTH
Search Compare Buy/Sell To Advertise: 218-829-4705
T o p l a c e a N a d , c a l l 8 5 5 - 5 8 9 8 Thursday, December 8, 2011 3B
AUT SOupnorth autos.com
UPNORTH
Search Compare Buy/Sell To Advertise: 218-829-4705
all from one company
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
• All inclusive, no hidden costs• ROI with the first sale• Optimized online presence• Total multi-media solution• 3 ways to be seen by your next customer• Tracking capabilities
More vehicle Details• Larger Photo• Strong “Call to Action” ads• Slideshow of vehicle photos (up to 20)• Detail List• Seller comments• Expanded vehicle specifications• Dealership Branding• Virtual walkaround capabilities
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Early Bird Specials
Save over 65%!
*Online:For an additional $100, you will receive 20,000 impressions/week on www.brainerddispatch.com. Over 85% of our users are non-subscribers to the Brainerd Dispatch. Reach two audiences at an astronomical discount!
Early Bird With Rate Color Savings ofFull Page $450 $705 $1235*Half Page $250 $385 $635*Quarter Page $150 $225 $292* *Savings off of black and white price.
Lets partner together to reach over 80% of the Lakes Area. Our print product reaches over 26,000 readers daily, while our website reaches over 145,000+ unique visitors each month.
For new and small business owners:Display ads in Monday, Tuesday or Wednesday’s paper
Reach over 24,000 readers daily
In addition: receive special discounts on many other Dispatch products throughout the coming year, including internet advertising.
Contact your sales rep to see if you qualify!(with annual contract)
Lets partner together to reach over 80% of the Lakes Area. Our print product reaches over 26,000 readers daily, while our website reaches over 145,000+ unique visitors each month.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
WINTER 2011
A BRAINERD DISPATCH PUBLICATION
by women… for women… about women…
Inside:• The Gifts of the Library
• Wild Ricing for the Holidays
• When Memory Fades
Inside:Inside:
• A quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region.
• Long shelf life, Glossy pages throughout.
• Distributed to over 22,500 homes in the lakes area
• One price, two products! Reach two different audiences!
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
• A quarterly publication that focuses on health care in the Brainerd Lakes Area.
• Full color ads included,
• One price, two products!
• Distributed to over 22,500 homes plus online exposure included!
Online OnlineAll ads are process color Single Impressions 3+ issues impressions
Back Page (9.25” x 10.25”) $1170 17,500 $1053 15,795Inside Front Cover (9.25” x 10.25”) $1080 16,200 $972 14,580Inside Back Page (9.25” x 10.25”) $990 14,850 $891 13,365Full Page (9.25” x 10.25”) $900 13,500 $810 12,150Half Page, vertical (4.5” x 10.25”) $450 6,750 $405 6,075Half Page, horizontal (9.25” x 5”) $450 6,750 $405 6,075Quarter Page (4.5” x 5”) $225 3,375 $203 3,045Advertorial: Purchase a full page ad and include 1 facing full page of editorial – supplied by advertiser $250 NA $250 NA
“Households over 50 spend more than $1.7 trillion on goods and services
annually, they own 65% of the total net worth among all U.S. households, and they are responsible for 60% of
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Back Cover, Inside Front Cover,Inside Back Cover $900 $810 Full Page 7.875” x 10” $800 $7201/2 Page Horizontal 7.875” x 5” or1/2 Page Vertical 3.875” x 10” $450 $405 1/3 Page 7.875” x 3” $325 $2931/4 Page 3.875” x 5” $250 $2251/8 Page 3.875” x 2.375” $125 $113
• Assist couples in planning their wedding
• All glossy magazine with a brand new look!
• Guaranteed placement - no guessing on where your ad will be within the magazine. Certain sizes are limited.
• Get online and print exposure for one price and reach two different audiences! Each ad will receive a business listing on upnorthweddings.com.
• Over 15,000 printed copies.
• Receive a free directory listing with a quarter page ad or larger. Only $10 with an1/8 page ad or $25 without a display ad.
Contact your Weddings specialist:
Contact your marketing consultant:
InsertsDispatch
January 10
Space/CopyDeadline
December 6
“$22,000 is the average amount spent on a traditional American
wedding. Make sure your business is known and get a slice of
The touch. The feel. It’s the fabric that makes the dress.
A MaterialWorld
Bands of outsiders
Wedding rings With a little
less bling
HigH-tecH Planning
What you need to knoW about mixing tech
With tradition
rosesthe little black dress of floWers
modern tiaras that multitask
delicious cakes, no fuss
Brainerd Lakes Area Bridal Publication | 2012
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
All ads are process color Full Page Back Cover (Glossy) $1,000Full Page Inside Front (Glossy) $750Full Page Inside Back (Glossy) $750Full Page (7.875”x10”) $500Half Page (7.875”x5”) $350Quarter Page (3.875”x5”) $200Banner (7.875”x1.5”) $100
Inside:
The School of a Million Chances
It Takes a Pirate and Two Newfoundlands
A is For Apps — and Achievement
A publication of the Brainerd Dispatch
District ISD 181’s newest way of informing the community of what is going on in the school district.
• A great way to show your support and reach people in the community.
• Published twice a year, Fall and Spring.
• Total print distribution of 18,000+ homes.
• Space and sizes are limited, contact your sales representative for details.
Contact your School specialist:
Contact your marketing consultant:
InsertsDispatch
April 13October 26
Space/CopyDeadline
March 12 September 24
“We Are 181 has been a concept in the making for nearly two years before fi nally becoming a reality. We Are 181 was well
received and feedback from readers across the District has been very positive.”
• Direct market for seniors and the young of heart.
• Distributed to 19,500 homes in the Dispatch newspaper and our free weekly publication Neighbors Weekend Edition.
• Spotlights individuals and activites of area seniors.
A PUBLICATION FOR CENTRAL MINNESOTA SENIORS
Tuesday, December 20, 2011; Neighbors Weekend Edition, Friday, December 23, 2011
SENIOR CLASSSENIOR CLASSSENIOR CLASSSENIOR CLASS
BAXTER — Three childhood
friends have gone nearly the
full circle of life with each
other and their mothers.
The three daughters — Bev
Ganske, Carol Blowers and Lonnie
Knutson — have known each other
for 52 years. Ganske and Knutson
met in sixth grade in the Pequot
Lakes School District, and Blowers
met them in seventh grade.
The three childhood friends, now
in their late 60s, have kept in con-
tact their entire lives — sometimes
more than other times — and now
they have another arrangement
that will make their friendship even
stronger.Their mothers live at Excelsior
Place in Baxter. Blower’s mother,
Mabel Halvorson, 91, has lived at
Excelsior for five years; Ganske’s
mother, Helen Heino, 89, has lived
there for a year; and Knutson’s
mother, Rosellyn Knutson, 92,
moved to Excelsior in October.
Rosellyn said a big part of her
decision to move to Excelsior Place
was because of Helen and Mabel.
“It was nice to come here knowing
I had friends here,” said Rosellyn.
“We’ve known each other for a long
time.”Rosellyn and Helen — back in the
day — worked at the hard-
ware store in Pequot Lakes.
Rosellyn’s husband also
worked there.Ganske said when Blower’s
mother moved to Excelsior
she’d take her mother to Ex-
celsior and the four would
have lunch or tea and cookies
together. Ganske said besides
Excelsior being a nice place
to live, her mother decided to
live there too because of the
friendships.“I love it that all our moms
live here,” said Ganske.
“When I come here I get to
visit all three moms. It’s nice.
We’ll make lunch reserva-
tions with our moms and it
feels nice that Carol’s and
Lonnie’s moms both are so
happy to see me when I come.
They haven’t gotten sick of
me yet.”Ganske said that the three
friends are lucky to still have
their mothers, as they have
friends who do not have their moth-
ers around anymore.
The childhood friends’ fathers
have since passed away.
“It’s just us girls,” said Blowers.
“Our moms all worked hard all their
lives and now they can just sit here
and look pretty and socialize.
“Family is so important to us and
we’re lucky to all have each other.”
The childhood friends have many
fond memories of their past. Ganske
and Knutson recall going into town
for a 10 cent coke floats at the drug
store in Pequot Lakes.
Knutson and Blowers attended
Sunday School together.
The daughters said that they
often times did their homework
See FRIENDS, Page 2S
Circle of friendsCircle of friendsCircle of friendsThree childhood friends near their full circle of life together
The daughters are now taking care of their mothers
BrainerdDispatch/SteveKohls
Three childhood friends spend time with their mothers who all live at Excelsior Place in Baxter. The moms are Helen Heino (front left), Mabel Halvorson and Rosellyn
Knutson; and the daughters are Bev Ganske (back left), Carol Blowers and Lonnie Knutson.
BrainerdDispatch/SteveKohls
Lonnie Knutson (right) hugged her mother Rosellyn Knutson recently at Excelsior Place in