2012 Annual Review - The First Tee

W W W.T H E F I R S T T E E . O R G

ANNUAL REVIEW2012

To impact the lives of young people by providing educational programs that build character,

instill life-enhancing values and promote healthy choices through the game of golf.

OUR MISSION

HONESTY | INTEGRITY | SPORTSMANSHIP | RESPECT | CONFIDENCE | RESPONSIBILTY | PERSEVERANCE | COURTESY | JUDGMENT

From Our Leadership ......................................................... 2

2012 Milestones .............................................................. 3

A Participant’s Story of Living Honestly ............................. 4

The First Tee Network—Charting the Course in 2012 ........ 5

She’s Got Game ................................................................ 6

Participants Step Up Their Game ....................................... 7

The First Tee’s Year in Photos ...................................... 8–9

It Takes a Village ............................................................ 10

A Foundation for Greater Impact ...................................... 11

Chapter Board Members Lead By Example ................. 12–13

The Spirit of Giving ......................................................... 14

The First Tee Alumnus, Sam Odi: In His Own Words ......... 15

The First Tee Operating Fund Report................................ 16

TABLE OF CONTENTS

THE FIRST TEE ANNUAL REVIEW | WWW.THEFIRSTTEE.ORG | 1

When The First Tee was announced at a press conference in New York City’s Central Park in November 1997, the goal was to establish 100 facilities by the year 2000 to introduce young people to the game of golf and its inherent values.

Fifteen years later, it has grown into a robust youth development organization that has impacted the lives of more than 7.6 million young people, their families and the communities that have embraced the mission of The First Tee. We have witnessed our participants excel in their golf games, build character and develop life skills to help them succeed.

The outcomes of our programs are measured in many ways. Yet I find the best outcomes are revealed by the participants themselves who are in a better place because of their involvement with The First Tee…just as Cody Lissner has shared (page 4).

I am grateful for the widespread—and growing—support of The First Tee. Our country and our society benefit from programs like The First Tee that focus on character education. Instilling values like responsibility, respect and judgment carries from the classroom, to the playground, to situations with friends and into the workplace.

It’s an exciting time for The First Tee. The network is focused on building capacity to reach more young people in more communities over the next several years. The goal is 10 million additional young people from 2011 to 2017.

Thank you for your participation,

Joe Louis Barrow, Jr. Chief Executive Officer, The First Tee

I continue to be impressed by the passion I see throughout every level of The First Tee. The organization has become an important part of the golf industry, as well as a leader in the areas of education and youth development. In 2012, I witnessed first-hand the enthusiasm that many people have for supporting today’s youth. Leading The First Tee Campaign for 10 Million Young People with my Co-Chair Jim McGlothlin, from whom the idea originated, was very rewarding. We were successful in reaching our fundraising goal, and as part of the process we were able to build awareness of, and support for, The First Tee’s important work. I am thankful to the individuals, corporations and foundations who committed their support to The First Tee’s efforts as part of the Campaign. I am also grateful for the support the golf industry continues to show The First Tee in communities. These partnerships and relationships at the community level have been an important part of The First Tee’s success. I am proud of the work of The First Tee, and thank all of those who are involved.

Timothy W. FinchemChair, The First Tee Board of Directors Commissioner, PGA TOUR

FROM OUR LEADERSHIP

2 | THE FIRST TEE ANNUAL REVIEW | WWW.THEFIRSTTEE.ORG

2012 MILESTONES

• GrewthenumberofvolunteersinTheFirstTeenetworkby58% in 2012, to more than 14,000. The number includes the tireless efforts of volunteer chapter board members (see story, pages 12-13). •Congratulated14,000participantsforearningAsandBson their report cards, a 28% increase over 2011. The First Tee distributes A/B Honor Roll certificates twice per year (January and July). • RaisedtheacademicstandardsforTheFirstTeeScholarsProgram and still recognized the largest number of high school seniors,110,asTheFirstTeeScholars. • EnhancedthegolfskillsaspectofTheFirstTeeLifeSkillsExperience, the curriculum delivered by The First Tee chapters. Rolling out in 2013, the curriculum enhancement is designed to increase progression and retention of participants. More than 40 PGA and LPGA golf professionals, collegiate golf coaches, motor skill learning experts and sport psychologists participated in the process. • Obtainedresultsfrominitial,third-partycasestudyforTheFirstTeeNationalSchoolPrograminaMidwesternschooldistrict. Positive findings have led to a second case study set for a metropolitan market in 2013. Further, conducted an internal assessmentoftheNationalSchoolPrograminvolving860physical educators delivering the program (see story, page 10). • ContinuedexpansionofTheFirstTeeNationalSchoolProgram resulting in more than 650 new elementary schools focused on implementing the program, bringing the overall number of schools to more than 5,300. • SuccessfullycompletedThe First Tee Campaign for 10 Million Young People with $106.5 million in gifts and pledges.

• Collectively,TheFirstTeechaptersgeneratedmorethan$65 million in revenue in 2012.


A PARTICIPANT’S STORY OF

LIVING HONESTLYCody Lissner, a participant of The First Tee of Howard County in Maryland, is more than a great golfer; he is a young man who exemplifies integrity and the strength found in overcoming obstacles. Honesty, trust and perseverance are values that guide Cody’s life. However, life wasn’t always this way.

“I used to live a life of lies,” Cody shares. “I would always have to worry about when people would find out the truth.”

And as Cody learned, the truth has a way of coming to light. At the age of 13, Cody found himself drifting from The First Tee’s Nine Core Values and morals he learned growing up. After experimenting with substances, Cody developed a drug and alcohol addiction. His chemical dependency cost him his grades, his golf, and his ability to live at home.

“My addiction caused me to lose everything important in my life,” says Cody. “It had gotten so bad that I didn’t even want to live anymore.”

Unable to finish his ninth grade year, Cody decided he would do anything to change his life.

Leaving his friends and family, he entered treatment thousands of miles from home. After nine months of wilderness therapy and therapeutic boarding school, he returned to his hometown to complete the remaining five months of treatment.

Cody could only imagine all that he would accomplish in just a few months. As he celebrated a year of sobriety, Cody was selected to play in the 2012 Nature Valley First Tee Open at Pebble Beach alongside Champions Tour player Chip Beck. He credits the role The First Tee has played in his journey to recovery.

“I started noticing a big difference in my life when I took some time to reflect and think about how the Nine Core Values have made a difference,” Cody explains. “Honesty, for example. When I am being completely honest and transparent with other people and myself, it helps me be the best person I can be.”

Today, Cody is an active member of Alcoholics Anonymous. He shares his story at hospitals and institutions, including the place where he was once a patient. His passion is helping those

who are struggling with the disease of addiction, especially teens and young adults.

“No matter what troubles you are going through or whatever tough times you are facing, if you persevere, you will be a better person because of it,” says Cody.

When he’s not inspiring others with his story, he’s inspiring them on the golf course. Cody will be an Ace-level participant this spring. He continues to practice regularly and play competitively on his high school’s varsity golf team. His goals are to play college golf and forge a career in the golf industry. And with Cody’s determination, there is little doubt he will accomplish whatever he sets his mind to.


Sinceitsinceptionin1997,TheFirstTeehasreachedmorethan7.6millionyoungpeopleongolfcourses,inelementary schools, on military installations and at other youth-serving locations. In 2011, The First Tee launched PhaseIV:StrategicPlan2011–2017andestablishedagoaltoreach10millionadditionalyoungpeopleoversevenyears. After two years (2011 and 2012), The First Tee has reached 2.1 million young people toward that goal.

THE FIRST TEE NETWORK—CHARTING THE COURSE IN 2012

PROGRAM DELIVERY

Chapters .....................................................187

Program locations ..................................more than 750

School Districts ..........................................more than 800

Elementary schools* ..............................more than 5,300

International programs ................................Vancouver and Montreal, Canada; Ireland; New Zealand

* Reflects grades K–5 and an average of 500 students per participating school.

PARTICIPATION (YOUNG PEOPLE)

Chapters .....................................................455,000

Outreach .....................................................2.68 million (elementary schools, youth-serving locations, military)

Total ...........................................................more than 3.1 million young people

CHAPTER PARTICIPANT DEMOGRAPHICS Gender Female .......................................................36% (All U.S. golfers: 19%1)

Male ...........................................................64% (All U.S. golfers: 81%1)

Ethnicity

African-American ........................................17% (All U.S. golfers: 4%2)

Asian-American ...........................................6% (All U.S. golfers: 9%2)

Caucasian ..................................................50% (All U.S. golfers: 79%2)

Hispanic ....................................................14% (All U.S. golfers: 8%2)

Other .........................................................13% (All U.S. golfers: N/A)

1 National Golf Foundation, 20122 National Golf Foundation, 2010

ADULT ENGAGEMENT Number of coaches .....................................more than 760

Volunteers ..................................................more than 14,000

Trained physical educators ..........................more than 5,500

PGA/LPGA teaching professionals ..............more than 880 (coaches, volunteers, staff and board members)


SHE’S GOT GAME What did some of America’s top female executives learn from playing sports that they have carried to the boardroom? A lot, actually.

Teamwork and leadership skills. Discipline and perseverance. The courage to take risks and the ability to learn from failure. And, of course, how to keep playing when nothing seems to go right.

In 2012, women comprised nearly half of the nation’s workforce, with some holding chief executive officer positions at Fortune 500 companies. Not to be overlooked, however, is that 82% of women in executive-level jobs played organized sports in middle, high or post-secondary school.1 It is an important goal of The First Tee to reach female participants with life skills and core values that can be used on and off the golf course, as well as throughout life, no matter where their careers take them.

Many of The First Tee chapters have created successful all-girl opportunities to help engage participants, providing them with confidence and leadership skills through a variety of programs.A few examples:

• LPGA-USGAGirlsGolf(providespersonalinteractionwith LPGA professionals and female coaches)

• Girls-onlytimethatexposesparticipantstoscience,technology, engineering and math through

activity-based projects

• One-on-onementoringprograms(pairsgirlswithpositivefemale role models in the community)

• Assistancewithcollegeapplicationsandscholarships

Another way chapters are increasing female participation is by recruiting female coaches and volunteers. Research shows that girls are more interested in staying involved in The First Tee if they have a positive, inspirational role model—someone they can look up to, possibly confide in and ask for help—such as an LPGA tour member, female coach or professional business woman2. The First Tee of Monterey County’s coaching staff, for example, is 45% female, while at The First Tee of Greater Portland, 11 of the 17 coaches are women. The First Tee of Denver has five female board members and The First Tee of Greater Houston has 38 female program volunteers, a 72% increase from 2011. All from various educational, career, and socioeconomic backgrounds, these women give their time and experience to help inspire participants to have the confidence to succeed in all aspects of their lives.

Ace-certified participant Alyssa Lowensen from The First Tee of Monterey County likes the female coaches because “they are accomplished on and off the course and it gives me incentive to do that for my own life, to help inspire others.”

By reaching its goal of 45% female participation at chapters by 2017, The First Tee will be able to look back at each individual girl and say both on and off the golf course—she’s got game!

1 Goudreau, J. (2011, October 12). “The Secret To Being A Power Woman: Play Team Sports.” Forbes.com. Retrieved from http://www.forbes.com/pictures/lmj45hehg/ellen-kullman/

2 The First Tee participant surveys [2009, 2010]


In December 2012, one alumnus of The First Tee proved he had what it takes to compete on the grand stage: the PGA TOUR.ScottLangley,anEagle-certifiedparticipantfromTheFirst Tee of The Gateway, and later The First Tee of Greater St.Louis,playedagainsthundredsofPGATOURhopefulsduringthreeintensestagesofQualifyingSchool.Langleyfinished T17 and became the first alumnus of The First Tee to earn his way on to the PGA TOUR. And he made a strong debut,finishingthe2013SonyOpeninHawaii,T3.

“It’s an honor to represent [The First Tee], and I think it’s really cool that The First Tee is getting a presence out on TOUR,” Langley told reporters during a press conference. “It’s a great organization, and it taught me a lot when I was younger.”

Langley, a graduate of the University of Illinois, is no stranger to professional golf. As a participant, he was selected to play the Nature Valley First Tee Open at Pebble Beach—twice—winning the 2006 tournament with Champions Tour player Dana Quigley.

The number of participants with serious “game” continues to grow—no doubt a result of The First Tee’s growth, reach and developmentintheworldofgolf.Seventy-threeparticipantsofThe First Tee have qualified to receive American Junior Golf Association’s Ace Grants over the years, including 27 in 2012. TheUSGA,oneofTheFirstTee’sFoundingPartners,continues to award chapters grants to support player development.

Evidence of this player development can also be found at the

Nature Valley First Tee Open at Pebble Beach, an event that up until 2012 allowed The First Tee participants to apply and play twice. Due to increased participant playing ability at The First Tee, a guideline was implemented in 2012 limiting participants to compete only once, making the event a true “once in a lifetime” experience.

This increase in competitive players is also happening at another week-long national event, The First Tee PLAYer Academy. In its fourth year, this advanced opportunity boasts a select field of 24 participants who all showed interest in and ability to play collegiate golf.

ClareSorensenfromTheFirstTeeofGreaterSacramentohas experienced first-hand the level of competitive play among participantsatTheFirstTee.SorensenisAcecertified,thehighest level for participants of The First Tee, played in theNature Valley First Tee Open (2011) and attended The First Tee PLAYer Academy (2012). In 2012, she also qualified and playedintheU.S.Women’sAmateur.

“When I first started playing junior golf tournaments I was completely new to golf, so my parents and I did not know anything,”Sorensensaid.“ButplayinginTheFirstTeeeventsallowed me and my game to grow in a supportive and welcoming environment. The First Tee has been an ideal place for me to grow.”

As The First Tee expands its reach, more participants may play on the professional level, but even more importantly, alumni will continue to become players for life.

PARTICIPANTS STEP UP THEIR GAME

DID YOU KNOW?

Since 1997, The First

Tee has produced

more than 13,000

high school golfers

and more than 1,600

college golfers.

Scott Langley Clare Sorensen


Champions Tour player Jay Haas celebrates National Golf Day in Washington, D.C. with participants Elise Polk from The First Tee of San Diego, and Ashley Diggs from The First Tee of Greater Texarkana

The First Tee of Greater Portland participates in Live Green!, an environmental education and course improvement program created by The First Tee, The Toro Company and Audu-bon International


Students eagerly await the start of The First Tee National School Program Champions Challenge—a skills event comprised of 300 fourth graders from 14 area school districts staged by The First Tee of Greater Houston

Participants from The First Tee of Greater Dallas attend the PGA TOUR Superstore event in Plano, TX

THE FIRST TEE’S YEAR IN PHOTOS

2012 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

The First Tee 2012 RBS Achievers of the Year

Also in July - Champions Tour player Peter Jacobsen and television personality Carson Daly emcee the Pairings Party

for the Nature Valley First Tee Open at Pebble Beach


The First Tee Nine Healthy Habits spokesperson Annika Sörenstam leads a skills clinic at The First Tee of Central Florida Preview Event at Bay Hill Club & Lodge

Participants Reece Akana (The First Tee of San Diego), Bryon Tobin (The First Tee of Cleveland), Jensen Rubinstein (The First Tee of Charlotte), Sara Scarlett (The First Tee of Greater Sacramento) and Kalmina Wu (The First Tee of Silicon Valley) were part of Coca-Cola America’s Future scholarship event at the 2012 TOUR Championship presented by Coca-Cola

Participants of The First Tee PLAYer Advanced Academy at The Honors Course in Dallas, Texas

2012 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

IT TAKES A VILLAGE


For years, Mississippi’s elementary public school systems have consistently ranked among the most underperforming schools in the country. Driven by the sentiment of the ancient proverb that “it takes a village to raise a child,” The First Tee of The Pine Belt was eager to become part of the solution by introducing TheFirstTeeNationalSchoolProgramtotheelementarypublicschool students in Hattiesburg.

Studiesshowthatyoungpeoplewhoareactiveusuallyperformbetter in the classroom than those who are not. Research also shows that the learning environment is optimal when students are in an activity-based setting and when character education exists side-by side with the academic program. The First Tee NationalSchoolProgramcombinesthesehealthandwellnessprinciples with its curriculum that integrates golf skills and motor skill development with character education.

TheFirstTeeofThePineBelt’sExecutiveDirectorSandraThompson spearheaded her chapter’s partnership with the Hattiesburgschool.Sheworkedcloselywithherboardofdirectors to find sponsors to bring The First Tee National SchoolProgramto100percentoftheelementaryschoolsinHattiesburgPublicSchoolDistrict.Andnow,whatstartedoutas a program offered only during PE classes, has been fully adopted by each school and incorporated into the culture of the school system.

“Each school displays The First Tee Nine Core Values throughout the halls and classrooms, as well as prints the values

for the students’ take-home materials,” said Thompson. “This school district epitomizes the seamless delivery that we at The First Tee are trying to do for the young people in this community.”

JamesQ.Bacchus,superintendentofForrestCountySchoolDistrict in Hattiesburg praises The First Tee Nine Core Values promotedthroughtheNationalSchoolProgram,“Ourdistrictbelieves in developing the whole child, academically, as well as socially and emotionally. The concept of The First Tee Nine Core Values enables us to express to our students the importance of these character traits, and helps foster discussions about what they mean and how they can be applied in students’ lives. We include the core values in our board meetings, in our monthly calendars, on displays across our campuses, and even on our website and social media. Our hope is that by exposing students to these concepts they will begin to understand and adopt them in their own lives.”

With more than 5,300 schools in 800 school districts participating across the country, The First Tee’s goal is to extend the program to more than 10,000 schools through 2017. Thompson’s personal goal, however, is to bring the National SchoolProgramintoall447elementaryschoolsinthestateofMississippi. By integrating this program throughout Mississippi’s public elementary education system and beyond, The First Tee strives to help young people build character and strengthen their ability to be successful in high school, in their community, in their career and in life.

The impetus for The First Tee Campaign for 10 Million Young People was simple. Today’s young people face many challenges. Strengtheningtheircharacterandprovidingtheopportunitytolearn life skills can and will help them in situations they encounter—on the golf course, at school, at home, with friends and in jobs. Core values like responsibility, integrity and judgment cross all facets of life and there’s little doubt the earlier young people are exposed to these core values, the better prepared they will be in life.

The First Tee Campaign for 10 Million Young People presented an incredible opportunity to showcase The First Tee’s mission, work and most importantly, its impact on young people. The Campaign successfully reached the fundraising goal of $100 million ($106.5 million was raised between July 2011 and December 2012). And yet, that achievement was only the beginning. When Johnson & Johnson became a Legacy Partner, the home office created the immediate opportunity for chapters to build capacity through a $10 million matching grant program. Now through 2014, chapters have the opportunity to earn $1 for every $2 they raise as part of the

A FOUNDATION FOR GREATER IMPACT

Led by Campaign Co-Chairs Tim Finchem (left), commissioner of the PGA TOUR and chair of The First Tee Board, and Jim McGlothlin (right), chairman and

CEO of The United Company, with the help of many others, elevated The First Tee’s impact in many ways. Ten million more … and counting.

program. This could result in up to a $30 million infusion into the network in the coming years. One can imagine the opportunity this creates for chapters to extend their impact on young people, their families and their communities.

Beyond the Chapter Matching Grant Program, funds have been designated to support important programs led by the home office including continuing education for adults in the network,researchandexpansionoftheNationalSchoolProgram, and a strategic investment fund from which positive investment returns will provide ongoing chapter grants. In select cases donors designated a portion to chapters to support their efforts to reach key strategic objectives.


CHAPTER BOARD MEMBERS LEAD BY EXAMPLE


Janet HeraldBoardChair,2003–2012,TheFirstTeeofFortWorth

The dynamic Janet Herald has led the board of directors at The First Tee of Fort Worth since its formation in 2003. Herald has been instrumental in developing the vision for the chapter, as well as contributing to its overall growth. In 2012, the chapter served more than 28,000 young people.

Greatly respected in the community, Herald’s leadership helped complete a $2.5 million capital campaign on behalf of The First Tee of Fort Worth. Herald formed strong partnerships with the City of Fort Worth, the Ben Hogan Foundation, the Henry House Foundation, and many sponsors and donors to help build the Ben Hogan Learning Center, an extraordinary 7,800 square foot home to the chapter. It includes classrooms, a technology center, a library, a safe place to do school work and meet with mentors, club repair room, swing analysis center and a museum that celebrates the legacy of Mr. Hogan and the history of golf in Fort Worth.

“Janet is one to roll up her sleeves when needed,” said The First TeeofFortWorthExecutiveDirectorKevinLong.“Shehasledthe board and our chapter with enthusiasm and often a great sense of humor. I consider it an honor and a privilege to serve under her leadership.”

Frank (Sandy) Tatum, Jr.Board Chair Emeritus, TheFirstTeeofSanFrancisco

The commitment, energy and generous spiritofSandyTatumissimplycontagious. As the founding board chair forTheFirstTeeofSanFrancisco,Tatum has tirelessly fundraised and campaigned to grow the chapter, build a new learning facility and ensure a substantial endowment that guarantees to continue the program’s important works.

Tatum’s involvement does not stop at fundraising. At 92 years old, this former USGApresidentandformerchampionamateur golfer is still an enormous advocate for The First Tee. He remains

Sandy Tatum, chairman emeritus, takes a moment with participants from

The First Tee of San Francisco

Henry Kissinger once said, “The task of the leader is to get his people from where they are to where they have not been.” The First Tee leaders throughout the network work tirelessly to expand the influence of their chapters to inspire the young people in their communities. At each chapter, board members positively lead, serve, fundraise and much more. Here are a few examples of their impact.

actively engaged in the chapter, participates in regular conference calls with the chapter’s executive director, speaksonbehalfofTheFirstTeeofSanFrancisco at events and frequently hits the green with participants at the facility, teaching them about golf and life along the way.

“Mr. Tatum’s most significant contribution is that he provides a much needed role model for the young people of SanFranciscotoemulateandfashiontheir own lives after,” says Judith Powell, executivedirectorofTheFirstTeeofSanFrancisco. “He is a man of conviction, integrity and although blessed with the gift of innate eloquence, his deeds and actions trump his words.”

PGA TOUR player J.J. Henry, III and LPGA Tour player Angela Stanford (both honorary board members at The First Tee of Fort Worth)

celebrate the opening of the Ben Hogan Learning Center at Rockwood Golf Course with Janet Herald.


Edwin (Ted) May, IIIBoardChair,2011–present,The First Tee of Connecticut

Ted May’s vision, leadership, commitment to young people in his community and his love of golf came together when he worked tirelessly to start The First Tee of Connecticut in 1999. His life-long involvement in Greater Hartford’s golf community and The First Tee’s mission to bring the inherent values of the sport to life has been a perfect match.

Through May’s leadership, The First Tee of Connecticut has rapidly expanded its education and programming from serving just 80 participants the first year, to more than 60,000 annually.

May also dedicated his time, energy and creativity to overseeing the construction of a state-of-the-art learning facility and practice center adjacent to TPC River Highlands. Because of his countless hours participating in development meetings, fundraising throughout his community and raising awareness about The First Tee, his vision will come to fruition in 2013 with the grand opening of The First Tee of Connecticut David & Geri Epstein Learning Center. In addition to being an indoor, year-round learning center complete with hitting bays, a putting green, classrooms and a simulator, the building also permanently houses the chapter’s administrative and programming staff.

“When I think of Ted May, I am reminded of a quote by John Quincy Adams who once said, ‘if your actions inspire others to

Ken Morton, Sr.Board Chair Emeritus, 1983-2003, The First Tee of GreaterSacramento

KenMorton,Sr.hasbeenaleadinggolfprofessionalformorethan55years,devotingthepast30yearstohisgreatestpassion–changing the lives of young people through the game of golf. Many of his early visions have shaped junior golf as we know it today.

Despite receiving many prestigious awards across the golf industry, Morton says that his proudest accomplishment came in 1983whenhefoundedtheSacramentoAreaYouthGolfAssociation. Morton’s philosophy, wisdom and national success made him a natural fit for The First Tee, which was founded in 1997.SacramentoAreaYouthGolfAssociationbecameoneofthefirst chapters of The First Tee, known today as The First Tee of GreaterSacramento.

Morton became an invaluable resource for The First Tee, serving as a mentor to both the home office and to new chapters. He has brought his business acumen and extensive understanding of the golf industry to help The First Tee over many years.

L to R, seated: Gary Reynolds, Board Member, The First Tee of Connecticut; David Polk, President & Executive Director, The First

Tee of Connecticut; Mark Moriarty, Program Director, The First Tee of Connecticut L to R, standing: Ted May, Board Chairman, The

First Tee of Connecticut; John Lundgren, The First Tee Trustee; Ronald Gilmore, Donor, The First Tee of Connecticut

Ken Morton, Sr., chairman emeritus and Angie Dixon, executive director of The First Tee of Greater Sacramento

“Ken has provided ongoing leadership, advice and support that allowsTheFirstTeeofGreaterSacramentoboardtomakeimproved decisions with regard to strategic planning, organization structure, fundraising activities and program services,” says Angie Dixon, executive director of The First Tee ofGreaterSacramento.“Hehasbeenatremendousrolemodeland is always willing to push up his sleeves and work alongside others until the job is finished.”

dream more, learn more, do more and become more, you are a leader,’” says Tracy Rice, development associate at The First Tee of Connecticut. “Ted is one of those rare individuals who does not crave accolades for what he does—he is happy in knowing that he has successfully pointed the way.”

Over the last five years, Ken Whitney, through the Whitney Family Foundation, has focused his efforts on ensuring that underprivileged children have access to the highest-quality education opportunities. He has done this through the support of a major charter school program in New York City, and through different sets of scholarship programs at various universities.

Beyond his work as a partner at Blackstone, Mr. Whitney’s charitable focus is very much in line with the mission of The First Tee, which is why he was pleased to become a Trustee in 2012.

In addition to his Trustee commitment, Mr. Whitney has establishedTheWhitneyFamilyScholarshipswhichwillawardeight scholars from The First Tee a four year scholarship to college. This scholarship will be awarded annually to an additional eight scholars.

“Golf is a character-building sport, and it played a major role in shaping who I am today,” says Whitney. “As such, it was a natural decision to support an organization like The First Tee

KEN WHITNEY

GOING ABOVE AND BEYOND

AtTHEPLAYERSChampionshipinMay,Johnson&Johnson was announced as The First Tee’s Legacy Partner, committing to multi-year support of The First Tee’s efforts to reach young people with character education, life skills and lessons for success.

The First Tee Chapter Matching Grant Program, which is a three-year, capacity-building grant awarded by the home office to chapters, was made possible by Johnson & Johnson. Within certain guidelines, it provides $1 for every $2 chapters raise from 2013 to 2015.

“For much of our 125-year history, Johnson & Johnson and its operating companies have proudly supported community-based programs that improve health and well-being,” said MichaelSneed,vicepresidentofglobalcorporateaffairsfor

that involved a game I love and had the same focus as my charitable activities.”

The First Tee is grateful to Ken Whitney and many other donors like him who partner to positively impact young people.

THE SPIRIT OF GIVING

Johnson & Johnson and a member of The First Tee Board. “The desire of the people in our companies to make a difference has inspired everything we do. We are proud to be making a difference in more than 700 communities through The First Tee and to enrich the lives and educations of countless young people, helping to set the foundation for a brighter future.”


Ken Whitney with World Golf Hall of Fame member and The First Tee Trustee Arnold Palmer, and The First Tee

Honorary Chair President George W. Bush

THE FIRST TEE ALUMNUS SAM ODI: IN HIS OWN WORDS


The following is an excerpt from a speech Sam Odi gave to The First Tee Trustees in 2012.

“I joined The First Tee of Augusta when I was nine years old. I was referred by a friend. No one in my family played golf and I knew nothing about the game. Needless to say, when I took my first session I was skeptical. I was taught a core value and then a basic golf lesson. We did this over the course of eight weeks and it didn’t take me long to figure out that we were supposed to use our lesson for the day in school, and with friends and family!

I became hooked on the game of golf, but the only way I could improve was if I put the lessons I had learned into action. Sometimelater,Irealized,thatwastheplanallalong…Golfwasjust a tool, a tool for me to use as I progressed and matured as a young man. And yes, The First Tee and the game of golf have since taken me from Pebble Beach, Calif. all the way to Disney World in Florida. It has elevated me from an immature, impatient child to a respectful, patient and earnest golfer. It is difficult for me to express how much it has meant to me, being a part of this youth development organization that has given me the tools I needed to grow and succeed. My involvement with The First Tee has not only taught me about golf, but so much more about leadership, and giving back to community through volunteering.

The First Tee has provided so many once-in-a-lifetime opportunities for me to shine. This cycle, my story, my life, will not end here. I am very excited for my own future, as well as the future of The First Tee. Please, keep in mind that I am only one young person and one story. There are more than 10 million stories from 10 million young people waiting to happen out there.”


THE FIRST TEE HOME OFFICE OPERATING REPORTUnaudited | year ending December 31, 2012 | amounts in 000’s

Revenue Founding Partners $3,513 23%Corporations 2,000 13% Trustees 7,228 48%Individuals & Other 2,417 16%TOTAL $15,158

ExpendituresChapters, Life Skills Education, National School Program andMilitary Installations $7,248 51%Designated Funds to Chapters 3,286 23%Fund-raising 1,812 13%Administrative 1,856 13%TOTAL $14,202

BEGINNING CASH RESERVE $7,803ENDING CASH RESERVE $8,759

©2013 The First Tee. All rights reserved. Use with permission.

Christie AustinUSGA Executive Committee

(Retired)

Marty EvansRear Admiral (Retired)

United States Navy

Timothy Finchem The First Tee Board Chair

Commissioner, PGA TOUR, Inc.

Jim ArmstrongExecutive Director

Augusta National Golf Club

THE FIRST TEE BOARD OF DIRECTORS

Robert E. Long, Jr. Owner

Granville Capital, Inc.

Tim MullenPresident

Mullen Family Foundation

Jin Roy RyuChairman & CEO

Poongsan America Corp.

Michael SneedVice President,

Global Corporate AffairsJohnson & Johnson

Chris NormyleManager of Sponsorship & Events

Shell Oil Company

Fred Tattersall Founder (retired)

Tattersall Advisory Group

Allen Wronowski Honorary President,

PGA of America

THE FIRST TEE | 425 SOUTH LEGACY TRAIL | ST. AUGUSTINE, FLORIDA 32092 | 904-940-4300 | WWW.THEFIRSTTEE.ORG

Follow our impact:

2012 Annual Review - The First Tee

Documents

tee alumnus

tee networkcharting

tee campaign

tee annual review

lives of young people

additional young people

tee operating fund report

game of golf