2012 01 imj summit ahmedabad what are they thinking?

What Are They Thinking!?!Understanding US/UK/EU Client Mentality

Gillian Muessig | Founding President

http://downloadurl

World’s most popular provider of search marketing software

I can afford this…

And I can afford this for Mum…

And this for my daughter…

But I don’t have this…

Or this…

Even though these folks do!

Taxi

Taxi

Water taxi

An Ahmedabad tech office

MozPlex

Tech windows

CEO’s office door

The same, but different

Acknowledge the Paradigms

Getting Down to Business

Language

We appear to be speaking the same language, but we are definitely not communicating

We appear to be speaking the same language, but we are definitely not communicating

Speak slowly!

Time is precious

These words move it along

Are we all clear on this issue?Repeat conclusions or instructionsUse fewer words

Focus on the project

Speaking of websites…

It takes time

Reporting Expectations

Know what to track

Know how to report

• Create the format and contents of the report with the client

Infographics, not for just linkbait

• List things under logical headlines

Know what to track

• Keep consistency in format and order

Truth builds trust

• Don’t beat around the bushIf the numbers are low, say soIf it isn’t done, say soIf it’s going to be late, say so… early!

Get the picture

…not just the specs

Never Work in the Dark

Video beats phone

Take this thought with you…

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