20111021 mim arm ccsrpm project-slideshare (1)

ONE TYRE, ONE GOOD DEED CAMPAIGN

RAJA MUSA FOREST RESERVE COMMUNITY-BASED

PEATLAND REHABILITATION PROJECT

October 21, 2011

Private & Confidential – For Discussion Purpose Only

• Malaysia is one of four countries in the ASEAN Peatland Forests Project (APFP)

• The APFP project aims to demonstrate, implement and scale up sustainable management and rehabilitation of degraded peatland forests in Southeast Asia

• Peatlands in Malaysia are the most widespread type of wetlands, occurring in more than 6 of the 13 states, and covering an area about 2.13 million (approximately 6.46% of the total land area)

• Peatlands possess a very delicate and unique ecosystem, with important ecological functions and values

Raja Musa Forest Reserve

• The proposed project site is located in the North Selangor Peat Swamp Forest (NSPSF) complex, which is one of the largest remaining contiguous areas of peat swamp forest in Peninsular Malaysia.

• Located in northern Selangor, the peat swamp forest covers an area of about 70,000 ha and this includes the Raja Musa Forest and Sg Karang Forest Reserves.

• The rehabilitation area is situated in the south-east corner of the NSPSF (i.e. within Raja Musa FR; see Map 1 below), which covers an area of about 1,000 ha comprising degraded peatland area (mainly of abandoned agriculture land origin after forceful evacuation of illegal settlers), now overgrown by thick shrubs and grassland - practically devoid of any forest cover

Peatland Importance

Water Regulation

Biodiversity

Socio-Economic Values

Carbon Sequestration and

Storage

Bridgestone Tyre Sales Malaysia is an affiliate of Bridgestone Corporation Japan, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Malaysia raised RM110,820 at the F1 Malaysia Grand Prix in March 2010, as part of its “Make Cars Green” campaign to educate local communities on environmental-friendly motoring.

The sum was donated to Global Environment Centre (GEC). 5,000 tree saplings were planted – in Raja Musa Forest Reserve (Selangor), Kuala Gula (Perak), and Sg Nenggiri (Kelantan). 400 people comprising the local community, students and volunteers were involved.

• GEC is a non-profit NGO established in 1998, to address key environmental issues

• We are based in Malaysia, and supports activities worldwide

• We focus on bringing together all parties – individuals, communities, corporations and other like-minded organizations – to help foster lasting change for environmental benefits

Vision• To be a showcase of private sector, government and community

cooperation in forest rehabilitation at ASEAN level

Mission• To partner with Bridgestone Malaysia on implementing

community-based rehabilitation of 20ha of degraded forest area in Raja Musa Forest Reserve by 2013

Objectives• Replant 20 ha of RMFR to create forest cover and reduce fire risk • Secure carbon storage in the peat, a key greenhouse gas which

contributes to climate change• Restore hydrological regime of Raja Musa Forest Reserve (RMFR)• Link current forest to legal forest reserve boundary

• With each purchase of selected Bridgestone tyres, RM1 will be donated towards the campaign

• Campaign period: 1 Oct 2010 until 31 Dec 2013

• Bridgestone Malaysia will also commit to allocate a minimum of RM100,00 per year, until 2013

• Minimum total investment = RM100,000 X 3 = RM300,000

SWOT Analysis

s w

T O• Funding source• Rapid weed growth

• Rehabilitation area expansion• Local community

empowerment• Raise awareness and

education

• 50-70% sapling survival rate• Lack of saplings•Nursery operations

• Available funding opportunity• Strong stakeholder

engagement• Technical and

scientific expertise

Stakeholder AnalysisStakeholder Outcome Stakeholder Engagement Output

Forestry Department of Malaysia

27M tree project - national Dialogues/ meetings 20K ($10/sapling) saplings planted; 20 ha saved (CDM land vs degraded land)

Selangor State Forestry Forest reserve land is saved Dialogues/ meetings Articles; FB fans

Selangor State Govt Public image increased Dialogues/ meetings Articles; FB fans

GEC Env saved – biodiversity saved Dialogues/ meetings 500 species, 10 fauna

Bridgestone(customers & dealers)

Carbon saved, public image (media – in Oct)

Dialogues/ meetings, financialsupport

Below carbon: 1000 tonnes; Above carbon = 288Sapling=Q2=80tonnesTotal: 1368 tonnes (kg) for 2011

Local authority (MDKS) Eco-tourism opp. – economic value (projection based on Nature Park)

Dialogues/ meetings

Local community Improved lifestyle/ livelihood (compare examples)

Consultation, dialogues, meetings, training, activities

GEC volunteers Env. Awareness and education (cost of uni education) – link to uni

Activities, online interaction

Project Schedule

Pre-Implementation

• Stakeholder consultation

• Infrastructure development

• Site demarcation and assessment

During Implementation

• Water management and fire prevention

• Forest rehabilitation

• Stakeholder engagement – training, patrolling, area monitoring

Post-Implementation

• Monitoring and reporting – quarterly: Q1 2011 until Q4 2013

• Comprehensive report – annually

• Publish report and study – Q4 2013

Project promotion by Funder

Q1 2011 Q2-Q4 2011 Q1 2011-Q4 2013

Outcomes• 20 ha of forest rehabilitated through planting and

ecosystem management • Media coverage of project launch and planting events• Opportunities for involvement by Bridgestone dealers

and customers in launch and periodic events at forest site

• Recognition of Bridgestone role as a key supporter of forest rehabilitation

Our Nursery…

Budget: Set-Up Costs

No ITEMS UNIT COSTS UNITS TOTAL 1 Project Set-Up/

Coordination

100002 Site Assessment/Survey 100003 Signboards RM1200 4 48004 Boundary Markers RM100 42 42005 Ditch Blocking RM500 10 50006 Nursery/Storage Set-Up 130007 Shelter/Briefing Area 100008 Upgrading access road/gate 90009 Project Launch 8000

10 Sub-Total 74,00011 Admin/Mgt 500012 TOTAL 79,000

Budget: Operations Cost

No ITEMS RATE TOTAL COST1. PERSONNEL Overall Coordination ( liaison with government agencies

and partners etc) 10,000/yr 30,000 Site Restoration/Management (Water Management, Fire

Prevention, Forest Rehabilitation) 30,000/yr 90,000 Monitoring and Reporting 10,000/yr 30,000 150,0002. EXPENSES Site Visits/Monitoring 5000/yr 15,000 Site Preparation/Seedlings and Planting 30,000/yr 90,000 Maintenance 15,000/yr 45,000 150,000 Sub Total 300,000 Administration/Management 20,000 TOTAL 320,000

Project Assurance & Verification

Quarter & Annual

Reporting

Site Visit and Audit

Interview with other

Stakeholders

Project webpage on GEC website, that contains photos of project site progress

Thank You!

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