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More Usability Testing – Better User Experience

New Trends – Remaining Challenges

Summary

„What is Usability?“

“What is User Experience?”

“What is Usability Testing?”

„Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”

„User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.”

Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur before, during and after the use.

Usability Testing

„Usability testing is a mandatory step in each and every engineering and development process.”

Zimmermann

Trends: Importance and degree of Realization ImportanceIn Operation StatePlanned

7 out of 100 good reasons for Usability Testing

• Better Usability – Better User Experience• Increased Satisfaction, Better Reputation• Cost Efficiency• Time Efficiency• Better Risk Control• Better Accessibility• Avoid Design by Management

An Example

New Trends - Remaining Challenges

• Paradigm Shift• Technology• Context-Aware Computing• Need for Innovation• User Experience Methods

Paradigm Shift

User

Source: Ethan Zuckerman

Facebook Statistics

• People on Facebook– More than 500 million active users– 50% of our active users log on to Facebook in any

given day– Average user has 130 friends– People spend over 700 billion minutes per month

on Facebook

Facebook Statistics (Contd.)

• Mobile– There are more than 250 million active users

currently accessing Facebook through their mobile devices.

– People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

– There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Facebook Statistics (Contd.)

• Platform– Developers from more than 190 countries build with

Facebook Platform– People on Facebook install 20 million applications every day– Every month, more than 250 million people engage with

Facebook on external websites– Since social plugins launched in April 2010, an average of

10,000 new websites integrate with Facebook every day– More than 2.5 million websites have integrated with

Facebook

Number of FB users per country

Technology

Context-Aware Computing

Picture Source: Google: „Augmented Reality“

Need for Innovation

27

45

23

4 1

Very importantImportantSomewhat ImportantSomewhat unimportantNot ImportantNot important at all

Source: GapGemini Trend Report 2011

“There will be a huge demand for well educated User Experience.”

Zimmermann

User Experience methods

Usability Test User Test Expert Reviews Personas Task Mapping Requirements Engineering Usability Sprints

Eye tracking RUP Cognitive Walkthrough Mental Model Mapping

Heuristic Evaluation Experience PlanningExperience Mapping Card Sorting

User Experience methods (contd.)

Image source: vandemaker.nl Image source: tobii.comImage source: tobii.com

And where is the user in all this?

About the UPA

Conclusion

• Usability and User Experience are important and will be even more important in the future.

• Future trends project an even larger demand for User Experience activities as well as for well educated User Experience People.

• YOU can be a part of this exciting movement.

Summary

„Thank you very much!“

Questions?

Summary

Follow up questions:

Silvia Zimmermann, President UPA [email protected]

Facebook: Silvia ZimmermannXing: Silvia ZimmermannTwitter: Szimmermann