Research proposal: Behavior-change -via-technology is a fast-growing field, but it is lacking a theoretical framework and a practical methodology. A small number of designers are pioneering an emerging field of interaction design: their systems arent just user-friendlythey change the users behavior . While practical examples abound, this new field lacks a theoretical framework and a practical methodology, making it inaccessible to most designers. The purpose of this research would be to assess the utility and shortcomings of existing models, then to develop a new framework and methodology for enabling interaction designers to make their designs change users behavior. Work will also be carried out to develop a framework for measuring the behavioral change that these systems create. About the author Arjan Haring is the organizer of a leading community of interaction designers (Design for Conversion), whose alumni include BJ Fogg (Stanford University), Dan Goldstein (London Business School), Rory Sutherland (Ogilvy), Kath Straub (Johns Hopkins University ), Karl Blanks (Conversion Rate Experts) Dan Lockton (Brunel University ) and Andrew Chak (author of Submit Now). Creating a practical framework to help designers to incorporate established psychology literature on behavior change techniques In February 2009 Robert Fabricant, Executive Creative Director at Frog Design, declared that as interaction designers, our medium is not technology it's behavior. He is just one of the many interaction designers who stress how interaction design can shape behavior . Examples of interaction design that sculpts the users behavior Example 1: Eco-feedback indicators One domain in which interaction designers are ai ming to shape behaviour is the promotion of environmentally friendly behavior: When designing the speedometer of the 2009 Ford Fusion, designers came up with an eco-feedback indicator that uses efficiency leaves (see the diagram below) to motivate drivers to drive i n a more pro-environmental way. Another initiatives is the Infotropism interactive display developed by designers at Carnegie Mellon, which uses sensors and living plants to provide feedback about recycling behavior and waste disposal.