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5 Secret Elements !for Luxury Brandsʼ !

Online Success !

5 Secret Elements !for Luxury Brandsʼ !

Online Success !

@ogilvyasia!or!

Questions and Comments!

@ThomasCrampton APAC Director Ogilvy

Speakers

@JohnStauffer Regional Director, Hong Kong Ogilvy

Google and Facebook!

Human-centered!Design!

Silicon Valley Voices!

AGENDA!

Yammer and!Facebook email!

The  Silicon  Trail  Stanford

Source:  h*ps://picasaweb.google.com/wolfgang.yang  

The  Silicon  Trail  Stanford

Garth Saloner

Dean, Stanford Business School

Tim O’Reilly

Founder & CEO, O’Reilly Media, Inc.

Max Levchin

Vice President of Engineering, Google

Reid Hoffman

Executive Chairman & Founder, LinkedIn

Ramu Yalamanchi

Founder, Hi5

Google  Silicon Valley hits middle age

Apple + Facebook?

David Ogilvy woz ‘ere

Facebook  Ambiance  The Wall, Food and More Food

Facebook  Decor  Analog Research Laboratory

Source:  h*p://designforfun.com/  

Facebook’s  Goal  The World

1 Billion Users

friends friends

friends of

642 million users

Facebook’s  2nd  Goal  Friends of Friends

Elements of the Next Internet Mary Meeker Vision and How It Fits Asia

Creating Infectious Action Jennifer Aaker’s Dragonfly Effect

Source:  Stanford  Ins<tute  of  Design  

Design Thinking The Stanford Seven

Design Thinking Empathize

Source:  Stanford  Ins<tute  of  Design  

Human-Centered Design Process!

Design Thinking Define

Source:  Stanford  Ins<tute  of  Design  

Compelling Needs and Insights!

Design Thinking Ideate

Source:  Stanford  Ins<tute  of  Design  

Explore A Wide Solution Space!

Design Thinking Prototype

Source:  Stanford  Ins<tute  of  Design  

Ideas Take Physical Form!

Design Thinking Test

Source:  Stanford  Ins<tute  of  Design  

Place Prototype in Userʼs Life!

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5 Secret Elements !for Luxury Brandsʼ !

Online Success !

Any Questions?!

Archive of all presentations:!www.asiadigitalmap.com/training!

Password: socialat!

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5 Secret Elements !for Luxury Brandsʼ !

Online Success !

SO Social

41

0.772

Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  Apple  

Apps = ???!

iTunes Changed Media, But Apps Are Faster App Downloads on iTunes vs Music + Video + Movie

10  billion  

Social Trends

Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  Groupon,  Twi*er,  Zynga  

Dominant Emergent Categories

Gamification Gaming mechanisms play increasingly important part in strategy

LO Local

78

0.031

China + India = 21% of Netizens!

Local 5 Countries = 46% of Netizens

Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  Interna<onal  Telecommunica<ons  Union,  comScore  

Local Drivers For Mobile Usage Sharing, Location and Friending Drive Data Use

Location!Sharing! Friending!

Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker  

MO Mobile

32

0.546

Japan Trends Show Importance of Mobile!

Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  company  reports,  Naoshi  Nema,  Morgan  Stanley  

Local Mixi Page Views

0   10   20   30   40   50  

Telephony  

Mail  App  

Web/Web  Apps  

All  Other  

Average  Time  Spent  on  Various  Mobile  FuncCons  

Minutes/Day  

(Maps,  Games,  Social  Networking,  UJliJes,  Etc.)    

(Phone,  Skype,  Messages)  

Mobile New Mobile Activity

New  AcJvity  

60% of Time Spent is New Activity!Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  AppsFire,  1/11  

Mobile Revolutionizing Commerce

Location-Based Services!

Transparent Pricing!

Discounted Offers!

Immediate Gratification!

Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  company  reports,  Morgan  Stanley  

Mobile TV-Interactive Phones

Source:  “Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker  

“What is the stain saying?”!