2011 Walgreen Red Zone Beauty Programs Catalog and … · 2011 Walgreen Red Zone Beauty Programs Catalog and Signup information. Assisting the Walgreen Beauty Advisor ... What is

Assisting the Walgreen Beauty Advisor

Contact Cindy Robinson with Cosmetic Promotions at 727-667-7466 or [email protected] for more details

2011 Walgreen Red Zone Beauty ProgramsCatalog and Signup information


Red Zone Grand Opening Sampling Program .......................... pages 4 & 5The Red Zone Grand Opening Sampling program is an opportunity for vendors to distribute beauty samples in EVERY NEW Walgreens store, approximately 260, over the next 4 quarters during the Grand Opening Celebration.Cost: Full year - $4,000 plus 28,600 samples. Quarterly - $1,500 plus 7,150 samples

Top Store Beauty Demo Program ............................................. pages 6 & 7

Special Market/Shared In-Store Beauty Demo Program ............. page 8The Top Store Demo program is designed to make it simple for vendors to sponsor in-store makeovers and/or demonstrations. Stores can be chosen for store demographics, NEW store openings, volume or location. Event includes professional makeup artist, printed materials and basket giveaway. Or, four vendors can share an event in certain markets or certain months.Cost: Exclusive event from $202 to $275 per store depending on # of stores Shared events from as little as $67.50 per vendor per store (4 hour event)

SaturDate or Consumer Event Kit ............................................ pages 9-10The Beauty Advisors can create in-store events utilizing the materials provided by vendors in Consumer Kits. Cosmetic Promotions can work with vendors and create customized Consumer Sampling kits. In addition, vendors who have scheduled SaturDate Events, can use CPI to design, create and distribute their kits. The kits are shipped via the DC’s and CPI handles the acquisition of necessary item #’s and all shipping details.Cost: Consumer Kits begin at just $2.78 per store or call for a custom quote

Annual Beauty Launch Training Program ................................pages 15 - 16Each year vendors are invited to participate in the Beauty Advisor training program. Every store receives a Beauty Training Manual which has information in English and Spanish on each Beauty Vendor and their new products. In addition, the book has a quiz for every beauty advisor in every store to complete (one question per vendor). The completed quizzes are mailed into CPI for grading and those who get 80% or better receive a customized diploma. Cost: $2,900 for participation, $2,500 each additional product page (up to 3 products per page)Dates: Signup due November 5th, 2010

Beauty Launch LIVE Training Program ................................... pages 16 - 17Professional trainers attend district meetings and engage Lead Beauty Advisors in a training seminar that includes the new Audience Response System. Up to 13 vendors can purchase 20 minute premium spots. Each premium segment is dedicated to training on that brands new lauches and allows the vendor to include pass around product for trial, an item in the Beauty Advisor Sample Bag, and extra pages in the Beauty Training Manual. In addition, premium vendors can receive instant quiz participation by attendee via the electronic key pad.Cost: $18,900 per 20 minute slot - covers ALL 230 districts - approximately 8,000 attendeesDates: Signup due November 5th, 2010, training begins in March 2011 for 8 weeks

Monthly Beauty Box Program ..................................................pages 11-14Walgreens encourages its Beauty Vendors to educate and motivate the Beauty Advisors by sending materials to the stores. To accomplish this goal, all materials for BA’s are collated into the monthly Red Zone Beauty Box. The Beauty Box is shipped via the DC’s - therefore incurring no additional mail room fees and accomplishing a more consistent program. Vendors have the choice of providing finished kits or having CPI create, print and assemble the materials. Cost: Participation in Beauty Box: $3,000.00 per 8 oz kit for participation


In-store demonstrations and makeovers

Store associate training programs

Targeted demographic events

Nationwide sampling programs

Direct mail and e-mail blast programs

Designing, printing, collating and distributing merchandising kits and signs

Coupon printing

Chain specific newsletters for in-store personnel

Ad design and placement

Gift with purchase programs

Consumer and store personnel contests and sweepstakes

National and Targeted Market Educational Programs

Cosmetic Promotions is very trusted and valued by our organization. They have assisted us in strengthening

the role of the beauty advisor through the facilitation of educational programs, small and large scale beauty

initiatives and the numerous special services they offer.

— Carrie Pecher, Walgreens

Manager Cosmetic Marketing & Services

Cosmetic Promotions is in its 20th year as an advertising, marketing and promotional agency dedicated to improving the sell-through and brand recognition of mass beauty

products at drug and food chains.

Our company’s mission statement is to exceed our client’s needs and work in partnership with them to achieve their goals without increasing their workload.

Unlike normal advertising agencies, we have no retainer fees; our clients do not need to sign complicated long-term contracts and we provide ALL the services they need in-house,

saving them time and money.

Our Services Include:


These programs are approved by Walgreens


Red Zone Grand Opening Sampling Program

The Red Zone Grand Opening Sampling program is an opportunity for vendors to distribute beauty samples in EVERY NEW Walgreens store, approximately 260, over the next four quarters during the Grand Opening Celebration.

DetailsVendors provide 28,600 samples to Cosmetic Promotions to collate the samples into an attractive Red Zone plastic drawstring bag and ship 2 boxes of 55 to each store. If samples are not available, CPI can create a coupon to insert instead. The Grand Opening kits are shipped to the new stores via the DC distribution system.

One week prior to Grand Opening week, each NEW store will receive 110 Beauty Sample bags for the Beauty Advisors to distribute to customers.

The sampling bags will be promoted to draw customers into the store.

Pricing Structure• Full year program (28,600 samples) $4,000.00 (less than 14 cents per sample!)• Quarterly program (65 stores/7,150 samples) $1,500 (less than 21 cents per sample!)


GRAND OPENING SAMPLING

Program Due DatesSignup due: 3/01/2011

Samples for full-year program due: 4/01/2011


GRAND OPENING SAMPLING SIGNuP FORM


Vendor Name: ___________________________________________________________________________

Product or Brand: _____________________________________ Job # _____________________________

Sample Description: _____________________________________________________________________

E-mail Address: ____________________________________ Purchase Order #: __________________

Phone Number: ____________________________ Fax Number: ________________________________

Address to send invoice: _________________________________________________________________

City:__________________________ State:___________________ Zip: _____________________________

Choose from the following:Full year 260 stores - 28,600 samples $4,000.00

Quarter: please indicate which quarter: 65 stores - 7,150 samples $1,500.00

Plus, Coupon Printing (in lieu of samples) - see art specs sheet

28,600 coupons (vendor pays redemption, provides barcode and full year fee above)

$2,500.00

Please cover my barcodes _______ # of items x .05 = $

Total

Shipping details for samples:• You must receive your Job # code from CPI before you can ship as this code is required on all boxes received at the

warehouse. Shipping details and due dates will be forwarded after we receive back this signed contract. • Any breakable item must be secured in bubble wrap before sending to CPI. All samples are subject to approval.• Any item with a barcode must have the barcode covered. If received uncovered, Vendor will be invoiced .05 per

barcode.

I agree to the following:• To pay Cosmetic Promotions direct for this program within their terms of NET 30 when invoiced • To provide the product and images by the due dates given to me • That all printed materials will be approved by Walgreens• To use the JOB# I am assigned in all correspondence and on the items I ship• To provide a PO# for this job (if required by my company) with this Signup form• That the address on this form is the Address to send invoice where the actual invoice will be sent for payment• I have read the art specs and business guidelines sheet and agree to those requirements

Signed: ___________________________________________________Dated: ________________________

Signup due: 3/01/2011Samples for full-year program due: 4/01/2011

Fax Signed Form to 815-572-0046


The Top Store Beauty Demo Program is designed to make it simple for vendors to sponsor in-store makeovers and/or demonstrations.

89% of all first time purchases are the result of some sort of product trial. Recent results have shown that a Cosmetic Promotions 4-hour demo event sold ONE WEEK’s worth of products.

Vendors can choose stores by a variety of choices (for example by volume or by demographics) and Cosmetic Promotions will provide the proper personnel to facilitate the event.

In addition, vendors can share an event - see page 8

The In-store Beauty Demo Program includes all these elements:• 4 hours of a professional model or makeup artist per store• All supplies including linen tablecloth, makeup applicators and

beauty consultant apron• Each professional model or makeup artist personally trained by

phone, checklist and product guide using our unique training/quiz method that results in more interactive models; which leads to higher sales

PLuS, you can add on these elements:• A custom made easel sign and matching billboard badge for the

model to wear• A beautiful basket giveaway for a prize drawing (vendor supplies

product) that includes entry forms and fishbowl • Full color 2-sided product flyer/coupon

FAQ’sWhat is the timetable?

We require a minimum of 12 weeks lead time from the first date.

Can I choose the stores I want?You give us the demographics or markets or type of stores (i.e.: NEW ones) you are trying to target

and we work with Walgreens to select the best stores to accomplish your goals.


TOP STORE BEAuTY DEMO PROGRAM


Vendor Name: ___________________________________________________________________________________

Product or Brand: ______________________________ __________ Job # _________________________________

Sample Description: _____________________________________________________________________________

E-mail Address: _________________________________________ Purchase Order #: ______________________

Phone Number: _______________________________ Fax Number: ____________________________________

Address to send invoice: _________________________________________________________________________

City:__________________________ State:___________________ Zip: _____________________________________

Month requested: ________________________________________________________________________________

Special Target Markets requested: _________________________________________________________________I agree to participate in the following (check the items wanted) SAVE 2% when doing the full event:

Shipping details for samples:• You must receive your JOB # from CPI before you can ship as this number is required on all boxes received at the warehouse.

Shipping details and due dates will be forwarded after we receive back this signed contract. I agree to the following:• To pay Cosmetic Promotions direct for this program within their terms of NET 30 when invoiced • To provide the product and images by the due dates given to me • That all printed materials will be approved by Walgreens• To use the JOB# I am assigned in all correspondence and on the items I ship• To provide a PO# for this job (if required by my company) with this Signup form• That the address on this form is the address to send invoice where the actual invoice will be sent for payment• I have read the art specs and business guidelines sheet and agree to those requirements

Signed: ______________________________________________________________________ Dated: ____________________

TOP STORE BEAuTY DEMO SIGNuP

# of Stores Stores per week

Total Event (save 2%)

Labor & Materials

Basket, entry, ballot

box

Easel, flyers 30 per store,

badge

Total of checked items

25 stores 25 $6,865 $5,630 $375 $1,000

50 stores 25 $12,667 $10,675 $750 $1,500

100 stores 25 $23,618 $20,400 $1,500 $2,200

200 stores 50 $45,325 $39,750 $3,000 $3,500

300 stores 75 $66,003 $58,150 $4,500 $4,700

400 stores 100 $85,848 $75,500 $6,000 $6,100

500 stores 125 $104,125 $92,000 $7.500 $6,750

600 stores 150 $121,324 $107,600 $9,000 $7,200

Charge me for shipping Use this FED EX # for Shipping:




# of hoursShared - 2 vendors

Shared - 3 vendors

Shared - 4 vendors

Total to bill me

100 $3,375.00 -- --

200 $6,750.00 $4,500.00 $3,375.00

300 $10,125.00 $6,750.00 $5,062.50

400 $13,500.00 $9,000.00 $6,750.00

500 $16,875.00 $11,250.00 $8,437.50

600 $20,250.00 $13,500.00 $10,125.00

700 $23,625.00 $15,750.00 $11,812.50

800 $27,000.00 $18,000.00 $13,500.00

-- Print 10,000 coupons to distribute in lieu of sample $1,500.00

Total to invoice:

SHARED MARKET DEMO SIGNuP FORMVendor Name: _____________________________________________________________________________________________

Product or Brand: ___________________________________ __________ Job # ______________________________________

Sample Description: _______________________________________________________________________________________

E-mail Address: _______________________________________________Purchase Order #: __________________________

Phone Number: ____________________________________ Fax Number: __________________________________________

Address to send invoice: ___________________________________________________________________________________

City:__________________________ State:___________________ Zip: _______________________________________________

Month requested: __________________________________________ Market requested: _______________________________

Build your event in the MARKET you desire (i.e.: Vegas, Florida)!Choose your market, choose your month or quarter, choose your budget, choose your number of partners* *fax in your form and we will pursue the # of non-compete partners

Every event includes:• Professional makeup artist or trained skincare advisor to demonstrate product and train-store associates• Opportunity to distribute up to 50 SAMPLES per store (or 12.5 per hour)• Our customized training program, checklist, applicators and Beauty Consultant Apron• Beauty table set up with linen tablecloth and customized counter card• Beauty basket giveaway (vendor provides product) that includes basket creation, entry forms and fishbowl• Shipping to the demonstrator (ground up to 5# box per vendor)

Shipping details for samples:• You must receive your JOB # from CPI before you can ship as this number is required on all boxes received at the warehouse. Shipping details

and due dates will be forwarded after we receive back this signed contract. I agree to the following:• To pay Cosmetic Promotions direct for this program within their terms of NET 30 when invoiced - 50% deposit required for jobs over $20,000.• To provide the product and images by the due dates given to me • That all printed materials will be approved by Walgreens• To use the JOB# I am assigned in all correspondence and on the items I ship• To provide a PO# for this job (if required by my company) with this Signup form• That the address on this form is the address to send invoice where the actual invoice will be sent for payment• I have read the art specs and business guidelines sheet and agree to those requirements

Signed: ________________________________________________________________ Dated: _______________________



Memo to: Walgreens Beauty Advisors

Subject: Yes to Carrots Launch Kit

This kit has been assembled to introduce Yes to Carrots to your customers. There are organza bags containing a brochure about Yes to Carrots as well as some sample sachets. Please use discretion on handing these out, try to use them as an incentive to educate the consumer on this EXCLUSIVE Walgreens brand.

In addition, we have enclosed TWO FULL SIZE products for you to sample and share with other Walgreen’s employees! Finally we have provided both a DVD and video (depending on your needs) so that you have another tool to educate your customers about this exciting new brand. What is Yes to Carrots?

• A complete family of skin, body and hair care products• Packed with organic fruits and vegetables• Enriched with Dead Sea Mud and Water containing 26 minerals• Paraben free formulas

Yes to Carrots Marketing and Merchandising Plan includes:• 6 chain wide ad spots which started with the 7/22 ad. Others are 9/16, 10/21, 11/18, and 12/23• Major publicity campaign will launch August 1st in nearly all the top Beauty/Fashion Magazines.• Proceeds from each sale will go toward a Yes To Carrots Seed Fund which was founded to assist developing communities in fulfilling the dream of having a self sustaining organic

food source.• In addition to the items that will be introduced in the July planogram revision, there will be

2 Holiday sets that will be advertised during the pre- holiday time frame. There will be a 3 piece set that goes to ALL stores and will be supported with an ad on 11/22. A larger 8 piece set will go to larger stores and will have no ad support. Both sets will be available in Mt. Vernon as backup AND on Walgreens.com throughout the holidays.

In addition to the above marketing plans, Yes to Carrots will be providing a $1.00 PM for each item sold. So enjoy your samples and introduce your customers to these healthy, fun and irresistible Yes to Carrots products! Remember, “ Say Yes To Carrots” these products are not only good for you face, body and hair we want everyone to have fun.For more information on the brand and/or to contact us; please visit our website: http://www.yes-to-carrots.com/

CONSuMER SAMPLING & SATuRDATE KITS


Reaching Consumers via the Beauty AdvisorVendors can (with CM approval) reach consumers through the Beauty Advisors’s by providing the materials for stores to implement their own sampling event. CPI can help vendors reach consumers at store level economically by creating sampling kits that ship to the DC’s and then to each store. For example, Vendors can have a kit distributed to all NEW stores at Grand Opening time that contain samples and testers to add excitement during that time period. Or, perhaps target certain stores with a sampling program.

Example of items in a consumer sampling kit:• 50 customized sample bags containing sample packets• Coupon pads (can be collated inside the bags)• Consumer brochures (can be collated inside the bags)• Counter card and/or shelf talker or wobbler• DVD/VHS• Full size product for store demonstration• Box is usually custom printed or has a larger customized label• CPI obtains a WIC#, no charge PO and ships via the DC’s to the stores

SaturDate Event Kit Requirements:• Educational brochure/sell sheet/newsletter for beauty advisors*• 1 full size item for demonstration, barcode covered or labeled “Not for Sale”• Suggestive Sell PM at beauty counter during event month - $1 minimum• 25 cotton swabs/spatulas/testers sticks when applicable to sample item (optional)*• 25 Manufacturer coupons redeemable only at Walgreens; 30 day expiration*• 25 item sample packets for customers; item to complement featured brand (optional)• Merchandising tent cards or counter card (optional)*• DVD loop Video to educate customers, 2 minute max for each item on DVD*• Color swatches of the featured item/brand when applicable• Catalina advanced SaturDate announcements (optional)• Gift with purchase - minimum 6 pieces per store (optional)*• Custom printed box with hot pink label following the SaturDate label template*

* Cosmetic Promotions can provide these items -- call for a custom quote today!

Featuring Nautica Fragrances

Nautica, Nautica Voyage, Regatta, White Sail and Blue

$1 PM on Nautica Fragrances for Men during June

Kit Contents

A training newsletter on the featured fragrances

•

Testers for Customer Demonstration: Nautica White Sail and Nautica Classic

•

Nautica Voyage scent cards (1 pack) to distribute to customers

•

Merchandising for Your Event

Find this week’s ad and prominently display the $10 off ad on the fragrances.

•

Find testers for the other Nautica products and bring them to the table. If you are missing a tester

•in the store; please place an order - see the WIC # chart below.

Put all the items on your table and decorate it to attract customers. Put a few boxes of each

•fragrance on the table as well (If y

ou leave the table, put the product back behind the counter).

Approach customers and mention the $10 off savings

Hi, who do you need to buy a Father’s Day Present for today? We have $10 off on some

Department Store Brands - would you like to sample one today?

Work with the customer to find the best fragrance for them or for a present.

SaturDate®

with Beauty

Saturday, June 19th • 10 a.m. to 5 p.m.

WIC #

FEATURED ITEMS

594099

NAUTICA BLUE EDTS 1.7OZ

790398 or 744654

NAUTICA C/SPR 1.7OZ

515060

NAUTICA WHITE SAIL 1.7OZ

478261 or 478023 or 482030

NAUTICA REGATTA EDTS 1.7OZ

589912

NAUTICA VOYAGE EDTS 1.7OZ

WIC #

TESTERS

INCLUDED IN KIT

Nautica White Sail 1.7oz Tester

INCLUDED IN KIT

Nautica Classic For Men 1.7oz Tester

958142

Nautica Island Voyage 3.4oz Tester

919518

Nautica Voyage 1.7oz Tester

958139

Nautica Blue For Men 1.7oz Tester

REC’D IN JAN DISPLAY - no WIC# yet Nautic Regatta 1 oz Tester


Vendor Name: ___________________________________________________________________________________Product or Brand: ______________________________ __________ Job # ________________________________Sample Description: _____________________________________________________________________________E-mail Address: _________________________________________ Purchase Order #: ______________________Phone Number: _______________________________ Fax Number: ____________________________________Address to send invoice: _________________________________________________________________________City:__________________________ State:___________________ Zip: _____________________________________

Month requested: ________________________________________________________________________________

Participation Option 1 - 7400 minimum (one per store) # Per TotalOne Saturdate Box per store containing: Full color 8.5 x 11 counter card. Pad of 25 coupons (vendor provides barcode and pays for redemption) Beauty Advisor letter/selling & merchandising tips and 2 addi-tional vendor supplied items (samples, testers, etc). Price includes all design, printing and collating PLUS acquiring a WIC# and shipping via the DC’s . NOTE: All materials (including the box) must weigh 2# or less.

$2.78

Participation Option 2 - 7400 minimum (one per store) # Per TotalOne Saturdate box per store containing; Full color 8.5 x 11 counter card, 25 mini brochures with coupon (vendor provides barcode and pays for redemption), Beauty Advisor letter/selling & merchandising tips and Insertion of 25 vendor supplied samples (pre-packaged) and up to 4 additional vendor supplied items (samples, testers, etc). NOTE: All materials (including the box) must weigh 3.5# or less.

$3.89

Participation Option 3 - 7400 minimum (one per store) # Per Total

One Saturdate box per store containing: Full color 8.5 x 11 counter card, 50 mini brochures with coupon (vendor provides barcode and pays for redemption), Beauty Advisor letter/selling & merchandising tips, Insertion of 50 vendor supplied samples (pre-packaged), ONE Full size demonstration product for each featured line, customized badge for Beauty Advisor to wear during event and Insertion of up to 50 vendor supplied samples (pre-packaged) and up to 5 additional vendor supplied items (samples, testers, etc). NOTE: All materials (including the box) must weigh 5# or less.

$5.28

Plus, you can add these items to the kit - 7400 minimum # Per Total

Custom printed gift bag with tissue, collated 2 per above kit $1.00 per store

Looped and duplicated DVD set per store collated in above kit (size restraints apply) to mailroom or beauty box. NOTE: not all stores have DVD players.

$.90 per store

Please collate my additional items in each box. Barcodes MUST be covered..05 per item per

store

TOTAL (ESTIMATED - WEIGhT TO BE VErIFIED):

SATuRDATE KITS SIGNuP FORM

I agree to the following:• To pay Cosmetic Promotions direct for this program within their terms of NET 30 when invoiced - 50% DEPOSIT REQUIRED • To provide the product and images by the due dates given to me • That all printed materials will be approved by Walgreens• To use the JOB# I am assigned in all correspondence and on the items I ship• To provide a PO# for this job (if required by my company) with this Signup form• That the address on this form is the Address to send invoice where the actual invoice will be sent for payment• I have read the art specs and business guidelines sheet and agree to those requirement

Signed: ____________________________________________ Dated: ________________________________________________



Examples of a Beauty Advisor Kit would contain:• Training brochure (one per BA, 3 per kit)• BA friends and family coupon (one per BA, 3 per kit)• Postcard return training quiz (one per BA, 3 per kit)*• Beauty Counter card (one per kit)• DVD (one per kit)• One sample (if applicable per BA) for home trial

*CPI’s unique postcard training program is a great way to reward the Beauty Advisor’s and ensuring that they read your materials. The pre-paid business reply postcards come back to CPI where they are graded, winners are verified and prizes are distributed.

Dear Friends:

My music has always allowed me to express what is in my heart and in my

dreams. Now, I am able to express myself in a new way – through my two

fragrances that I am so happy to share with you and women everywhere.

My first fragrance, Shania by Stetson, is a fresh and irresistible scent that truly

embodies the essence of beauty, spirit and independence. This fragrance blends

notes of wild flowers, American lotus, southern magnolia and honeysuckle. I hope

women find it exhilarating and inspiring.My latest fragrance inspiration, Shania Starlight, is the perfect compliment to

my first, as it celebrates glamour, sophistication and the special moments we all

live for. Sparkling notes of star magnolia, nightblooming jasmine and sensuous

amber capture the beauty of a shimmering sky and the irresistible magic of starlight.

I hope you will love these fragrances as much as I do. Thank you for your support. Love,

Shania Twain

C E L E B R AT E Y O U R I N N E R S TA R

ABOUT

SHANIA TWAIN

SHE’S GOT STAR POWER!

According to show business industry

polls, Shania Twain combines 95%

Awareness with a high Likeability/

Popularity score which gives her:

#2 StarPower rank among

female musicians

#15 StarPower rank among

all female celebrities

Come On Over is the #1 album

by a female artist.

Look for her first new album in

four years, planned for release in

early 2008.

HER NEW FRAGRANCE

Inspired by a shimmering western sky.

Infused with a glamour that lights up

the night.

INTRODUCING,

SHANIA STARLIGHT

This glamorous new fragrance

from Shania Twain debuts in stores

September 2007, just as the nights

are getting a little longer.

Designed for special occasions and

special moments, Shania Starlight

sparkles with a sexy attitude, a

dressed-up daring and an invitation

to shine. It’s a sophisticated new

offering and the perfect complement

to original Shania by Stetson.

T H E N E W F R A G R A N C E B Y S T E T S O N

C E L E B R AT E Y O U R I N N E R S TA R

C E L E B R AT E Y O U R I N N E R S T A R

Save $5.00on any one fragrance

purchase of Shania Starlight.Coupon on back

©Co

ty U

S LL

C, N

ew Y

ork,

NY

1001

6

This coupon is good only on Shania Starlight Products. You must pay any sales tax. Void where prohibited. Cash redemption value of 1/20 of 1 cent. Reproductions not redeemable. Coupon not assignable. Retailer: mail this coupon to Coty US LLC, P.O. Box 870135, El Paso, TX 88587-0135 for redemption plus 8 cents handling provided you and consumer have met the terms of the offer. Invoices proving proof of retailer purchases of Coty Fragrance products sufficient to cover coupons presented for redemption must be presented to Coty upon request. LIMIT: ONE COUPON PER PURCHASE.

MANUFACTURERS COUPON EXPIRES 4/30/07

Save

on any Shania Starlight Item

$5.00

TRY NEW

THE NEW FRAGRANCE BY STETSON

Exclusive Offer forWalgreens Beauty Advisors:

C E L E B R AT E Y O U R I N N E R S T A R

BEAuTY BOX PROGRAMS


Monthly Beauty Box ProgramWalgreens encourages its Beauty Vendors to educate and motivate the Beauty Advisors by sending materials to the stores. To accomplish this goal, all materials for Beauty Advisors are collated into the monthly Red Zone Beauty Box. The Beauty Box is shipped via the DC’s incurring no additional mail room fees and accomplishing a more consistent program. Vendors have the choice of providing finished kits or having CPI create, print and assemble the materials. There is a $3000 insertion fee (per 8 oz.) for full chain participation and timing/weight limitations. Please refer to the appropriate Beauty Box instruction sheet for more information.


Vendor Name: _________________________________ Month Requested: ________________________________Product or Brand: ______________________________ Vendor # _________________________________________ Sample Description: _____________________________________________________________________________E-mail Address: _________________________________________ Purchase Order #: ______________________Phone Number: _______________________________ Fax Number: ____________________________________Address to send invoice: _________________________________________________________________________City:__________________________ State:___________________ Zip: _____________________________________

OPTION ONE - YOU CREATE THE KIT - see Beauty Box instructions ONE # Per TotalMY INSErTION IS (ChECK ONE) ___ An envelope (up to 10x13) ___ A box (up to 10x13 x 2) or ___ Other:

Participation in Beauty Box PEr 8 oz increments (actual weight will be invoiced) $3,000.00

For boxes, add PEr PALLET receiving, storage and delivery charge $100.00

OPTION TWO - WE CREATE THE KIT - see Beauty Box instructions TWO # Per Total

Large printed envelope containing 3 inner envelopes. Each inner envelope contains: ONE brochure, ONE return postcard quiz, ONE BA coupon and one sample. Price includes all design, printing, collating and up to 8 oz. Beauty Box insertion fee. Price also includes choosing/verifying winners and shipping up to 250 prizes and estimated postcard postage. One kit per store. YOU CAN ADD THESE ITEMS BELOW:

$3.75 per store (prices are

based on 7400 minimum kits)

PLUS, One custom printed full color 8.5 x 11 counter card - collated in above kit .90 per store

PLUS, Customer printed gift bag with tissue, collated 2 per above kit $1.00 per store

PLUS, Contest newsletter with prepaid return envelope (for approved display contests) 1 per kit - does not include prizes or shipping to winners $1.15 per store

PLUS, Looped and duplicated DVD per store collated in above kit to beauty box. Includes label and paper sleeve. $1.25 per store

PLUS, Tabbed 9 x 12 x 1.5” box instead of envelope (up charge only) .60 per store

PLUS, please collate my additional items in each box. Barcodes MUST be covered..05 per item per

store

TOTAL (ESTIMATED - WEIGhT AND # OF PALLETS TO BE VErIFIED):

BEAuTY BOX SIGNuP FORM


I agree to the following:• To pay Cosmetic Promotions direct for this program within their terms of NET 30 when invoiced - 50% DEPOSIT REQUIRED • To provide the product and images by the due dates given to me • That all printed materials will be approved by Walgreens• To use the JOB# I am assigned in all correspondence and on the items I ship• To provide a PO# for this job (if required by my company) with this Signup form• That the address on this form is the Address to send invoice where the actual invoice will be sent for payment• I have read the art specs and business guidelines sheet and agree to those requirement

Signed: ____________________________________________ Dated: ________________________________________________



1. All elements of the kit must be discussed in advance with Category Manager before artwork is begun.

2. A PDF of each element artwork must be sent to CPI as per the calendar below. CPI will work with WALGREENS to obtain all changes and/or approvals. Vendor must make the changes and re-send artwork until we get approval before they can print any of the elements. Send PDFs with job #* in the subject line to: [email protected]. All elements should be in one E-MAIL, lo res proofs are fine for the approval process.

3. All dated material contents (i.e.: contests) of the kit you produce must be relevant for that Beauty Box’s month. You can not combine two month’s events in one month’s box unless the event begins in the participated month.

4. All materials must be pre-collated, labeled and sealed. Nothing may be stapled or taped to the outside of each package. Everything must fit inside your packaging. All “home trial” products that have a retail value must have special approval and the barcodes must be crossed through. Samples sizes are excluded from this requirement. These must be products that are sold at Walgreens in order to be included.

5. We MUST get a Mockup of the finished kit no later than the “Mock-up Due Date” below. The Mockup should be the same exact size/weight of the real items - it does not have to be a finalized production kit.

6. All kits must be no larger than 10x13x2. If a product has bulky samples or product, it should go in a box. Envelopes should be flat. Samples should be secured so they can’t leak. YOU MUST SHIP THE PROPER # OF KITS AS INDICATED BELOW. NOTE: you can send materials to arrive no more than 4 DAYS prior to the due date.


BEAuTY BOX INSTRuCTIONS -1 INSTRuCTIONS FOR PARTICIPATION IN BEAuTY BOX ONLY

Job # Qty Art DueMockup

DueVendor Supplied

Kits due

#1236 Nov 10 7400 23-Aug 12-Sep 1-Oct

#1237 Dec 10 7400 15-Sep 29-Sep 25-Oct

#1440 Jan 11 7400 15-Oct 29-Oct 24-Nov

#1441 Feb 11 7400 12-Nov 26-Nov 17-Dec

#1442 Mar 11 7400 6-Dec 13-Dec 21-Jan

#1443 Apr 11 7500 13-Jan 27-Jan 21-Feb

#1444 May 11 7500 11-Feb 25-Feb 23-Mar

#1445 Jun 11 7500 15-Mar 29-Mar 22-Apr

#1446 Jul 11 7500 14-Apr 28-Apr 23-May

#1447 Aug 11 7600 16-May 30-May 23-Jun

#1448 Sept 11 7600 15-Jun 29-Jun 25-Jul

#1449 Oct 11 7600 15-Jul 29-Jul 23-Aug

#1450 Nov 11 7600 15-Aug 29-Aug 23-Sep

#1451 Dec 11 7600 14-Sep 28-Sep 24-Oct

7. For kits in envelopes: MAKE SURE THE KITS ARE BOXED IN CASES, NOT LOOSE. EACH CASE SHOULD NOT WEIGH MORE THAN 60# OR EXCEED 24X24X24 BOX. Ship all kits to arrive by materials due date below to:

Primrose Center (407-509-6226 warehouse phone - Debbie Bensey) Attn: CPI WAGS (MONTH) Beauty Box JOB #______ * 2733 S Ferncreek Ave Orlando, FL 328068. For kits in boxes OR over 10x13x1/2”, these pallets

must be shipped to our receiving facility and you will be charged $100 per pallet in addition to participation fees. If you ship to the wrong location you could miss that month’s participation. Ship all kits to arrive ONE DAY prior to the materials due date below to:

Fulford Van & Storage ATTN: CPI Job#_______* 3750 Bengert Street Orlando, FL 32808 407-298-7800 (for truck company only) *Job # is assigned after we receive this Signup form signed.


BEAuTY BOX INSTRuCTIONS - 2INSTRuCTIONS FOR KITS THAT CPI CREATES AND ADDS TO THE BEAuTY BOX

1. Artwork due as per schedule and art specs below. Either your art department can design the items to our specs or we can handle the entire design with your images provided. CPI handles the approval process with Walgreens. Refer to ART SPECS sheet attached on how to send us art.

2. If we are adding any of your items to the kit (samples/ printed materials for example) we need one of each item that we are not producing sent to by the sample of insertion item due date below to: Joann Tyson 1701 Palmer Avenue Winter Park, FL 32789

3. UNLESS OTHERWISE SPECIFIED, vendor supplied items we collate into the kits are due as per schedule below and should be shipped to: Cosmetic Promotions Inc. 407-228-9700 (warehouse phone) Attn: WAGS ________Beauty Box JOB #______ (job # will be assigned after we receive your Signup form) 5013 E Colonial Drive Orlando, FL 32803

NOTE: The job # must be on all boxes, artwork and correspondence in order to be received properly.

Contact Ted Bondhus at 407-678-4630 with any artwork questions. Contact Cindy Robinson at 727-667-7466 with other questions

Job # Qty Art DueSample of Insertion

Item DueInsertion Items for items

we print due In-stores

#1236 Nov 10 7400 23-Aug 12-Sep 20-Sep 27-Oct

#1237 Dec 10 7400 15-Sep 29-Sept 12-Oct 26-Nov

#1440 Jan 11 7400 15-Oct 29-Oct 12-Nov 27-Dec

#1441 Feb 11 7400 12-Nov 26-Nov 10-Dec 27-Jan

#1442 Mar 11 7400 6-Dec 13-Dec 10-Jan 24-Feb

#1443 Apr 11 7500 13-Jan 27-Jan 9-Feb 27-Mar

#1444 May 11 7500 11-Feb 25-Feb 11-Mar 26-Apr

#1445 Jun 11 7500 15-Mar 29-Mar 11-Apr 27-May

#1446 Jul 11 7500 14-Apr 28-Apr 11-May 26-Jun

#1447 Aug 11 7600 16-May 30-May 10-Jun 27-Jul

#1448 Sept 11 7600 15-Jun 29-Jun 12-Jul 27-Aug

#1449 Oct 11 7600 15-Jul 29-Jul 11-Aug 26-Sep

#1450 Nov 11 7600 15-Aug 29-Aug 12-Sep 27-Oct


BEAuTY LAuNCH TRAINING PROGRAM 2011Annual Beauty Launch Training ProgramEach year vendors are invited to participate in the Beauty Launch Training Program. The program delivers a Beauty Launch Training Manual to each store which has information on the vendor and their new products, delivered in English and Spanish. The manual contains a quiz for each beauty advisor to complete (one question per vendor), which are returned for grading. Beauty Advisors achieving an 80% or better quiz score receive a personalized training certificate.

Participation Includes:• One vendor page, one product page in manual (up to 3 same brand products)• Spanish translation • Each product represented in the training CD and live training program (details below)• One question included on the Beauty Advisor Quiz

Participation fee is $2,900, additional product page $2,500 each

Beauty Launch Live Training SeminarsProfessional trainers will conduct LIVE Beauty Advisor Training seminars at district level. The seminars will train on all the items in the Beauty Launch Training Manual.To keep the attendees focused and involved, we are adding a new element this year - Audience Response System. This electronic system will allow the trainer to instantly poll the Beauty Advisors and gauge their retention of the material. It gives her the opportunity to go over the material in more detail if the poll reports are less than perfect. In addition, the system allows us to obtain attendee information

electronically and enable a more timely delivery of the BA training certificates.

Each District Seminar Includes:• Livetrainerfor61/2hours • REDWalgreensproductsamplebagforeachparticipant• Tablefortrialofproduct • Professionalpresentationwithsellingandbeautytips• Surveyforeachparticipant • ElectronicARSclickerforeach Beauty Advisor

Premium Training Incremental OptionIn addition to basic program participation, there are limited 20 minute slots available which will be dedicated and customized to ONE vendor and their products featured in the manual. Included in this option: live product passed around during the segment, one item inclusion in the Beauty Advisor Product Sample bag and the option to include additional (supplied by vendor) brochures or training guides.

• 230 districts• Approximately 8000 participants • Includes 2 additional product pages in the manual at no extra cost

Participation Fee is $18,900 for each 20 minute spot

____________Date

__________________________________Awarded by

Carrie Pecher — Manager Cosmetic Marketing

You have successfully completed 2009 Beauty Launch Training

Joann Tyson#1133

Congratulations

Carrie Pecher


BEAuTY LAuNCH TRAINING PROGRAM SIGNuP


Vendor Name: ___________________________________________________________________________

Product or Brand: _____________________________________ __________________________________

Walgreens Vendor # (ONE PER FORM): ____________________________________________________

E-mail Address: _________________________________________________________________________

Phone Number: ____________________________ Fax Number: ________________________________

Address to send invoice: _________________________________________________________________

City:__________________________ State:___________________ Zip: _____________________________CHECK BOX TO ORDER

ITEM QTY COST TOTAL

One brand summary page and one brand product details page (PER BRAND, not vendor) incorporated into the 2011 Beauty Launch Training manual (ONE MANUAL PER STORE). Includes translating all English to Spanish (for the reverse page). Plus, inclusion on the Training Manual CD and in the live training program.

1 $2,900.00

Each additional page in book (you will be sent a Powerpoint template to use) NO MORE THAN 3 ITEMS PER PAGE

$2,500.00

PREMIUM Training Option - 20 minutes dedicated training at each seminar with live trainer, live product passed around during the segment, one item inclusion in the Beauty Advisor Product Sample bag, 2 additional product pages and the op-tion to include additional brochures or training guides.

$18,900.00

Inclusion in beauty advisor product sample bag (fee for non premium vendors only) - $25 per seminar/35 pieces per seminar required - 230 estimated seminars - please indicate how many seminars you would like your product in (note: $5000 for all seminars)

$25.00

Inclusion of product on the merchandising table at each seminar - 260 pieces required

$250.00

TOTAL FrOM ABOVE

1. You must fax this completed form back by November 5, 2010 to 815-572-0046 or email to [email protected]. You need to fill out ONE Signup form per brand - you will be billed to vendor # above.

2. You must complete the templates provided for the summary page and the product details page. These completed tem-plates are due by November 12, 2010. Pages are subject to Walgreens Approval for inclusion in the manual. You will only be billed for the pages that are approved.

3. For each template, the front is to be completed in English and the back will be translated in Spanish (included in the pricing above). Do NOT MIX brands on the same page and do not do the translation yourself.

4. 2011 Beauty Launch Training Program billing will be invoiced by Cosmetic Promotions and will have a due date of January 15, 2011.

5. Vendors participating in the premium training or the beauty advisor product sample bag or including product for the mer-chandising table will receive additional instructions after this form is received.

By signing this form, I agree that marketing, educational or other funds outside of the Walgreen trade fund will be used to support this program:

Signed: ____________________________________________ _______________Dated: _________________________________



National & Targeted Market Training Seminars Walgreens has the only successful chainwide Beauty Advisor program in the drug store channel. With product & sales training, coaching, and on-going support from corporate training, the Beauty Advisors focus on building their beauty department business and making an emotional connection with the consumer. Their knowledge and expertise is trusted by the Walgreen’s shopper and one of the keys to success is providing a strong educational program to this truly unique sales force.

Cosmetic Promotions Professional Training Program includes large amounts of selling tips, role playing and hands on play time with the product. Our seminars are fun and interactive and each carries it’s own unique theme and are conducted by a professional beauty trainer and usually assisted by a professional makeup artist.

Cosmetic Promotions services include:- Creating Training Event Schedule and gaining approval/support from Walgreens - Creating the training program and powerpoint presentation - Securing and training the trainers and makeup artist (where applicable)- Booking the hotels or district office, the food, the AV equipment- Creating the kits for each session/location/trainer- Providing accurate feedback via the surveys and the ARS electronic system- Survey and Diploma per attendee

Full day at District Office ...............................................$1,500 to $2,500 per day (not session)Please call for customized price quote, food/makeup artist optional


EDuCATIONAL PROGRAMS


art specs1. We work in a MAC format, not PC. Make sure all CD’s are burned to open on a MAC.2. We prefer files that were created in In Design, Illustrator or Photoshop. If you use Quark save it as 4.0. WE do not

accept POWERPOINT files.3. All images must be HIGH RES 300 DPI Illustrator or Photoshop EPS, TIF or JPEG. Please supply images with

clipping paths.4. All printed materials will be proofed and approved by supplier AND Walgreens before printing so please make sure

you respond according to the deadlines that will be given to you. Images, copy and logo’s should be collected on a MAC CD and mailed to: Ted Bondhus attn: JOB CODE # you were assigned/WAGS5703 Red Bug Lake Road #142Winter Springs, FL 32708407-678-4630

5. If you prefer, Imagesandlogo’scanbeuploadeddirectlybygoingtohttp://files.cosmeticpromotions.com comPLETEThEfoRm&UNDERSPEcIALINSTRUcTIoNSPUTYoURASSIGNEDJoB#.clickon“continuetofileUpload”toselectanduploadthefilesyouwanttosend.mAKESUREYoUDoN’TcLoSEThEWEBPAGEUNTILThEPRoGRESSBARSAYS“comPLETED”oRYoURUPLoADWILLBEABANDoNED.

billing and invoicingPlease fill out your Signup sheet completely each time - we invoice from each Signup sheet or quote, we must have all the information each time.• Make sure that the address on the sheet is the address where we send INVOICES to• If your company requires we have a Purchase Order # to get paid, you must submit the PO# with your Signup form. • We will NOT begin to print or collate a job without a completed Signup sheet AND a PO# (if required to get paid).

Terms• CPI Terms are NET 30.• Any invoice not paid within the terms will begin accruing a finance charge the day after it is due. Our finance charge

is 18% annually.• Any unpaid past due invoice will result in all jobs for that company being put on hold, this includes inclusion in

beauty boxes and programs, until the invoice is paid in full.

I have read and agree to the above specs and guidelines and will adhere to all for any future jobs contracted between my company and Cosmetic Promotions.

Signed: ________________________________________________ Dated: _______________Company: _____________________________________________

ART SPECS AND BuSINESS GuIDELINES


2011 Walgreen Red Zone Beauty Programs Catalog and … · 2011 Walgreen Red Zone Beauty Programs Catalog and Signup information. Assisting the Walgreen Beauty Advisor ... What is

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