2011. Technology has developed astonishingly. Yet… We still have a problem…

2011. Technology has developed aston-ishingly.

Yet…

We still have a problem…

Wake up with

Shake Up

Product and Service InnovationYonsei School of Business

Bala

Contents

Introduction-Prob-lem

Yonsei School of Business

Product and Service Innova-tion

BALA

Problematic situation

Set Alarm

Sleep Tight

Wake Up

Setting up alarm (push sys-tem)Syncing with scheduleForgetting set up

Environmental interruptions:- Text messages- Phone calls

SnoozeNot fully awake while turning offNot right time to wake up

Conventional alarms do not provide a solution for a

simple “good night sleep!”



BALA

Funnel of Innovation

http://www.google.co.kr/imgres?imgurl=http://blog.onlineclock.net/wp-content/uploads/2009/09/wake-yourself-up-with-light.jpg&imgrefurl=http://blog.onlineclock.net/wake-yourself-up-with-light/&usg=__K0h5h9BVGHWouXjTT3ATGhJMNaE=&h=446&w=596&sz=37&hl=ko&start=18&zoom=1&tbnid=1Wrd8VFeC1ZTkM:&tbnh=101&tbnw=135&ei=8x-uTr-dOoiUiAe5nqjKDw&prev=/images?q=light+alarm&hl=ko&newwindow=1&sa=N&tbm=isch&prmd=ivnsul&itbs=1

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http://www.google.co.kr/imgres?imgurl=http://www.nlm.nih.gov/medlineplus/ency/images/ency/fullsize/8730.jpg&imgrefurl=http://www.nlm.nih.gov/medlineplus/ency/imagepages/8730.htm&usg=__pDJ8MCwF11PyUtFP-5b7JQRreFQ=&h=320&w=400&sz=13&hl=ko&start=4&zoom=1&tbnid=71cwFl1OhbcGuM:&tbnh=99&tbnw=124&ei=bCCuTpvWAYmZiQfWvoWEAw&prev=/images?q=brain+wave&hl=ko&newwindow=1&sa=N&tbm=isch&prmd=ivnsul&itbs=1

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http://www.google.co.kr/imgres?imgurl=http://ready-up.net/wp-content/uploads/2009/06/nintendo-wii-2.jpg&imgrefurl=http://zealot.egloos.com/5265510&usg=__UI9hzIQhlHmixB7-94Uh5pYz8k4=&h=420&w=468&sz=34&hl=ko&start=2&zoom=1&tbnid=AQd8Iv_F2-VYBM:&tbnh=115&tbnw=128&ei=UCCuTsq6IcyaiQfR2by5Dw&prev=/images?q=nintendo+wii&hl=ko&newwindow=1&sa=N&tbm=isch&prmd=ivnsul&itbs=1

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Solution-SHAKE UP



BALA

SolutionTotal Solution for Better Sleep

Shake Up!



BALA

SolutionAlarm Set Up

Conventional alarm: push system

Shake Up:Pull System



BALA

SolutionAlarm Set Up

Target: people with regular sched-ule

ex) students, workers, etc

Sync with our schedule

Automated alarm system will ask you 12 hours before your first sched-ule



BALA

SolutionSleeping Well

“Disrupting interrup-tions”

Shake up will activate silent mode to prevent any interruptions



BALA

SolutionBackup plan for urgent calls

Rates urgency depending on number of calls from same person within 15

minutes

Deactivate silent mode for urgent calls when the urgency rate is above

3



BALA

SolutionShake up!

Wakes you up at the

“right time”

Analyzes sleep cycle (REM/non-REM)



BALA

Solution

Change waking-up to

an experience

Integration of alarm, vibration and game

Shake up!

Business ModelThe Next Step



BALA

Marketing

Price

Business Model

FREE

Shake up

Sound-Hound

Copyright

Payment

Pay-ment

Information

Cus-tomers

SleepCycle

Business

Alarm

Information

Cost Copyright (SleepCycle, etc)Application develop-ment



BALA

Next Step

Network Ef-fect

Free of charge more users

Database Database of information of users

Alliance Licensing to platforms(i.e. iOS, Android)



BALA

Teaser!

2011. Technology has developed astonishingly. Yet… We still have a problem…

Documents

schedule slide

system slide

service innovation bala

step slide

android slide

introductionproblem

application development

sleep cycle remnonrem