2011 Taiwan UX Summit_Workshop B

User ResearchFrom Exploration to Ideation

Mumin Yu & Jen Wang

Mumin Yu Jen Wang

NTU iNSIGHT, Director of UXLab

USERXING, Founder & Principle Consultant

UiGathering, Committee Member

NTU iNSIGHT, Sr. UX Researcher of UXLab

[email protected] [email protected]

User Centered Design

• Early focus on users and tasks

• Empirical measurement of product usage

• Iterative design

Know Create

Know CreateUSER

USERKnow Create

Participatory Design

USERKnow Create

Contextual Design

Design an object, interface, system, or service intended to encourage people to take a walk.

http://www.chi2010.org/authors/cfp-sdc.html

USERKnow CreateEvaluate Embody

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StatisticalMacro technique(many people)

Micro technique(few people)Interpretive

DoingSayingExplicit opportunities and needs Latent opportunities and needs

SURVEYS

(Moggridge, 2007, P.664)

VIDEOETHNOGRAPHY

FOCUS GROUPS OBSERVATIONALTECHNIQUES

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! Contextual Inquiry

• One-on-one

• In the user’s environment

• Observations of user’s behavior

全能住宅改造王

Activities

Environments

Interactions

Objects

Users

Ⓐctivities

Ⓔnvironments

Ⓘnteractions

Ⓞbjects

Ⓤsers

1. Introduce

2. Switch to Inquiry

3. Observe and Ask

4. Record

5. Share Idea

6. Wrap up

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• Group of 4-6 people

• Share inquiry experience

• Make sense of user’s behavior

• Capturing key findings

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Study 1: Video Game

Study 2:Architectural Design

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Collective IntelligneceAverage Member IntelligenceMaximum Member Intellignece

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- Questions

. Design Ideas

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Rules of Recording

( One point only

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* Stand alone

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Statement

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Question

1. Assembly the team

2. Explain the process

3. Assign roles

4. Tell story (researcher)

5. Capture key findings (participants)

6. Write down on sticky note (notetaker)

7. Keep session on track (moderator)

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# Affinity Diagraming

• Group of 6-8 people

• Organize sticky notes

• Reveal users’ needs

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Specific

Rules of Grouping

( Look beyond keyword

) There’s NO absolute right or wrong way

* Need NO consent from others

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Rule of Labeling

( Blue: Avoid generalization that hides distinctions

) Pink: Reveal key issues in the data

* Green: Categorical and abstract

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1. Assembly the team

2. Explain the process

3. Group sticky notes together

4. Group sticky notes individually

5. Handle “bad” sticky notes

6. Label columns in pair

7. Reorganize the wall

Collect Analyze Synthesize Diverge Converge Enrich Evaluate

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ContextualInquiry

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GroupInterpretation

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AffinityDiagraming

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$ Wall Walking

1. Think “What could we do?”

2. Extend others’ ideas

3. Write design ideas (DI) or questions (Q) on a new post-it

4. Place DI next to the post-it you read

Rules of Wall Walking

( Alone and Silently

) From Top to Bottom

* Don’t Worry about Feasibility

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ContextualInquiry

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GroupInterpretation

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AffinityDiagraming

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% Hot Ideas

1. Discuss key issues from affinity

2. Write key issues on paper

3. List hot ideas according to key issues

4. Combine multiple ideas if possible

5. Write hot ideas on paper

Key Issues

我平常就有一個不斷更新的採購清單

家人需求會影響我的購物

Rules of Key Issues

( Most Central

) Top User Needs

* Not Design Ideas

Key Issues Hot Ideas

我平常就有一個不斷更新的採購清單

購物前我想知道家人需要買哪些東西

線上清單方便隨時更新

家人可以在開完冰箱後，在清單上新增他們需要的物品

Collect Analyze Synthesize Diverge Converge Enrich Evaluate

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ContextualInquiry

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GroupInterpretation

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EnvisionExplore

& Visioning

1. Assign roles: Pen, Poker, Participants

2. Vote for a hot idea to start with

3. Pen start asking “Who am I? What am I doing now?”

4. Participants take turns telling story

5. Pen draw on paper

6. Poker ask questions to clarify

Rules of Visioning

( No Judgement

) Story about Design Ideas

* Talk to Pen, not Each Other

那我們就從超市購物就像是碰碰車這個構想開始好了（畫個碰碰車），然後呢？

Pen:

Participant 1: 這整個構想的出發點是要讓小孩參與。所以小孩要能�開碰碰車。（畫個小孩在開車）

Participant 2: 好，那就畫個家長坐在乘客座。然後把整個超市設計的能�一路開碰碰車去買東西。(開始畫超市平面圖）

Participant 3: 而且走道要窄到從車上就可以伸手拿到東西。（畫狹窄的走道）

Participant 1: 那走道就必須要設計成單行道。

Poker: 那麼要回頭買東西的人該怎麼辦？研究中我看到有很多人都會回頭買東西。

Participant 2: 那我們在走道盡頭要設計可以回頭的方法。

Collect Analyze Synthesize Diverge Converge Enrich Evaluate

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ContextualInquiry

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' Plus & Minus

1. Do evaluation when multiple versions are created

2. Write down the “Plus” of the vision (+)

3. Write down the “Minus” of the vision (-)

4. Give a solution to each “Minus”

5. Consolidate good parts of the each vision into one vision.

Rules of Plus and Minus

( User Needs

) Technology Doable

* Good Sale Potential

$ Organizational Mission

Collect Analyze Synthesize Diverge Converge Enrich Evaluate

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ContextualInquiry

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http://www.cooper.com/journal/2011/08/you_cant_save_your_way_to_inno.html

Thank You.