Page 1 of 43 2011 PROMAXBDA PROMOTION & MARKETING NORTH AMERICA AWARDS WINNERS LIST GOLD AWARDS MARKETING TEAM OF THE YEAR GOLD FX NETWORK IN‐HOUSE CREATIVE TEAM OF THE YEAR GOLD VERSUS CREATIVE OUT‐OF‐HOUSE CREATIVE AGENCY OF THE YEAR GOLD BPG PR CAMPAIGN OF THE YEAR GOLD GREAT MIGRATIONS NATIONAL GEOGRAPHIC CHANNEL CINEMATIC SPECIFIC PROMOS AT THE MOVIES GOLD AMERICA THE STORY OF US CINEMA HISTORY SILVER NASCAR ON TNT‐ AC/DC REGAL TURNER SPORTS ‐ CSSU
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Page 1 of 43
2011 PROMAXBDA PROMOTION & MARKETING NORTH AMERICA AWARDS
WINNERS LIST GOLD AWARDS MARKETING TEAM OF THE YEAR GOLD
FX NETWORK IN‐HOUSE CREATIVE TEAM OF THE YEAR GOLD
VERSUS CREATIVE OUT‐OF‐HOUSE CREATIVE AGENCY OF THE YEAR GOLD
BPG PR CAMPAIGN OF THE YEAR GOLD
GREAT MIGRATIONS NATIONAL GEOGRAPHIC CHANNEL CINEMATIC SPECIFIC PROMOS AT THE MOVIES GOLD
AMERICA THE STORY OF US CINEMA HISTORY SILVER
NASCAR ON TNT‐ AC/DC REGAL TURNER SPORTS ‐ CSSU
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BRONZE
LIFE CINEMA TRAILER DISCOVERY VOICE OVER BEST MALE OR FEMALE VO GOLD
2011 NHL ALL‐STAR VERSUS SILVER
FRED@NIGHT ‐ 300 MOVIE TELETOON BRONZE
SHARK WEEK 2010 RADIO DISCOVERY OUTDOOR, OUT‐OF‐HOME, PRINT AND POSTER: GENERAL AND CONTENT PROMOTION CONSUMER PRINT AD GOLD
VH1 DIVAS: SALUTE THE TROOPS VH1 SILVER
AMC'S THE WALKING DEAD CONSUMER PRINT AD AMC BRONZE
ADDICTED TLC CONSUMER PRINT CAMPAIGN GOLD
CONAN ON TBS PRINT AD CAMPAIGN TBS
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SILVER
FRIDAY NIGHT LIGHTS PRINT AD CAMPAIGN DIRECTV, INC BRONZE
TNT 100 DAYS OF DRAMA PRINT CAMPAIGN TURNER NETWORK TELEVISION TRADE PRINT AD GOLD
ANTHONY BOURDAIN 100TH EPISODE TRAVEL CHANNEL SILVER
JOURNALISM MATTERS AD BREENSMITH ADVERTISING BRONZE
CONAN CANYON DESIGN GROUP AND TBS TRADE PRINT CAMPAIGN GOLD
GREAT MIGRATIONS HONDA CAMPAIGN NATIONAL GEOGRAPHIC CHANNEL LOWER THIRD PROMOTION GOLD
FIFA LOWER THIRD CANADIAN BROADCASTING CORPORATION SILVER
TOP SHOT HISTORY BRONZE
2010 NASCAR SPRINT CUP RACING ON FOX FOX SPORTS MARKETING ON‐AIR CONSUMER TIE‐IN PROMO GOLD
MTV ‐ WINDOWS: CASTING CALL CTV CREATIVE AGENCY SILVER
MTV ‐ APPLES TO APPLES CTV CREATIVE AGENCY BRONZE
SUNCHIPS + GREEN IS UNIVERSAL CREATIVE PARTNERSHIPS & INNOVATION, NBCUNIVERSAL
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ON‐AIR CONSUMER TIE‐IN PROMO CAMPAIGN GOLD
TLC AND SEARS: HOLIDAY SHOPPER PROFILES TLC SILVER
MUCHMUSIC ‐ TIC TAC CTV CREATIVE AGENCY BRONZE
NATIONAL GEOGRAPHIC CHANNEL AND GEICO: "WOULDN'T IT BE GREAT TO BE A GECKO?" WEE BEASTIE PUBLIC SERVICE ANNOUNCEMENT GOLD
NO KID HUNGRY ‐ FOOD NETWORK BPG SILVER
CHARACTERS UNITE LABELS USA NETWORK BRONZE
ST. JUDE CHILDREN'S RESEARCH HOSPITAL + DORA BARK BARK PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN GOLD
MTV SCRATCH + PEPSI REFRESH PROJECT MTV SCRATCH SILVER
FIGHT WITH STYLE: SKIN CANCER AWARENESS STYLE NETWORK SILVER
BLACK HISTORY MONTH CAUSE & [EFFECT]
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BRONZE
CHARACTERS UNITE PSAS 2010 USA NETWORK TELEVISION‐VIDEO PRESENTATION: SYNDICATOR/PROGRAM DISTRIBUTOR CATEGORIES PROGRAM PROMOTION SPOT OR CAMPAIGN ‐ ENTERTAINMENT GOLD
ELLEN ON ELLEN TELEPICTURES PRODUCTIONS SILVER
BURN NOTICE "EMAIL BLAST, EMAIL BLAST ‐ MICHAEL, EMAIL BLAST ‐ FIONA" STUDIO CITY BRONZE
NAT GEO ‐ AFTERMATH WORLD WITHOUT OIL 2C MEDIA PROGRAM PROMOTION SPOT OR CAMPAIGN ‐ COMEDY GOLD
TV GUIDE ‐ CURB YOUR ENTHUSIASM 'THE INTERVIEW' STUN CREATIVE SILVER
THE NEW ADVENTURES OF OLD CHRISTINE ON‐AIR LAUNCH CAMPAIGN WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION BRONZE
30 ROCK ‐ "FOX PHRASES" STUDIO CITY DRAMATIC PROGRAMMING GOLD
CRIMINAL MINDS "RORSCHACH" CBS TELEVISION DISTRIBUTION
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SILVER
HUMAN TARGET "COMIC BOOK SPOT" WARNER BROS. WORLDWIDE TV MARKETING ON‐AIR BRONZE
NUMB3RS "IMPATIENT COUNTDOWN" CBS TELEVISION DISTRIBUTION NON‐FICTION/REALITY/SINGLE JUDGE/COURT PROGRAMMING GOLD
JUDGE JOE BROWN “AUTOTUNE HIP‐HOP" CBS TELEVISION DISTRIBUTION GOLD
JUDGE JOE BROWN: AUTO‐TUNE BEANTOWN PRODUCTIONS SILVER
EXTRA ‐ BETTER TELEPICTURES PRODUCTIONS BRONZE
JUDGE MATHIS ‐ ABOUT TELEPICTURES PRODUCTIONS HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAMMING GOLD
SYFY "THE TWILIGHT ZONE" NEW YEAR'S MARATHON PLAY CREATIVE TV SILVER
1ST ANNUAL HALOGEN DOCUMENTARY MARATHON FOR PEOPLE WHO DON'T LIKE FOOTBALL HALOGEN IN‐HOUSE CREATIVE DEPT BRONZE
MUCHMUSIC ‐ HOLIDAY WRAP CTV CREATIVE AGENCY
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GENERAL BRANDING/IMAGE SYNDICATOR GOLD
MUCHMUSIC ‐ LIGHTS CTV CREATIVE AGENCY SILVER
BONES ‐ "ELEMENT" STUDIO CITY BRONZE
LIVE! WITH REGIS AND KELLY "GREAT DAYS" STUDIO CITY TELEVISION/VIDEO PRESENTATION: HOME ENTERTAINMENT CATEGORIES MOVIE PROMOTION GOLD
THE EXPENDABLES ‐ "STOCKING" :15 BIG BOSS CREATIVE SILVER
"TANGLED ‐ ONE MINUTE LIMIT" WALT DISNEY COMPANY (DISNEY CHANNEL) BRONZE
DISNEY ABC ‐ “OCEANS/CRIMSON WING” ON DEMAND PYRO CREATIVE LLC TELEVISION SERIES PROMOTION GOLD
LITTLE BOX OF BUTTERS COMEDY CENTRAL SILVER
HOW I MET YOUR MOTHER SEASON 5 "SONG" TWENTIETH CENTURY FOX TELEVISION AND TWENTIETH CENTURY FOX HOME ENTERTAINMENT BRONZE
MYTHBUSTERS ‐ SEASON SEVEN LAUNCH DISCOVERY
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DVD CONTENT GOLD
24 COMPLETE SERIES BONUS CONTENT ‐ CHLOE'S ARREST TWENTIETH CENTURY FOX TELEVISION AND TWENTIETH CENTURY FOX HOME ENTERTAINMENT SILVER
THE PACIFIC DVD HBO HOME ENTERTAINMENT BRONZE
TRUE BLOOD SEASON 2 DVD HBO HOME ENTERTAINMENT TELEVISION/VIDEO PRESENTATION: CABLE, SATELLITE AND ONLINE CONTENT PLATFORMS BRANDING/IMAGE SPOT GOLD
OCTOBER IMAGE SPOT SONY MOVIE CHANNEL ‐ ON AIR PROMOTIONS SILVER
SPIKE TABLE OF CONTENTS SPIKE & IMAGINARY FORCES BRONZE
MARKETPLACE SHORT FORM COOKING CHANNEL BRANDING/IMAGE CAMPAIGN GOLD
FOX SOCCER CHANNEL BPL CAMPAIGN FOX SPORTS MARKETING SILVER
AMOUR CAMPAIGN GREEN DOT FILMS ‐ AMOUR TV BRONZE
FEARNET BRAND IDS FEARNET
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ON‐SCREEN SERVICES PROMOTION GOLD
FEARNET DECEMBER BARKER PLAY CREATIVE TV SILVER
CUSTOMER BENEFITS CAMPAIGN DIRECTV, INC. BRONZE
YANKEES ON YES BROADBAND ‐ TIME WARNER YES NETWORK CONSUMER PROMOTION USING INTEGRATED MEDIA GOLD
LARRY KING LIVE 25TH ANNIVERSARY CNN SILVER
AMC'S MAD MEN PARTNERSHIP/PROMOTION WITH BANANA REPUBLIC AMC BRONZE
TRUE BLOOD S3 ULTIMATE FAN EXPERIENCE HBO TELEVISION/VIDEO PRESENTATION: TRADE OR INTERNAL MARKETING MARKETING VIDEO/PRESENTATION ‐ INTERNAL GOLD
GENERAL ANTHEM DIRECTV, INC. SILVER
TLC: ADDICTED TLC BRONZE
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NBC‐ "JOHN MILLER" STUDIO CITY MARKETING VIDEO/PRESENTATION ‐ EXTERNAL GOLD
2010 NBC UPFRONT OPEN NBC ENTERTAINMENT MARKETING SILVER
HUGH HEFNER PROMAXBDA TRIBUTE PLAYBOY ENTERTAINMENT GROUP, INC. BRONZE
TODAY: BROADCASTING & CABLE HALL OF FAME TAPE NBC NEWS MARKETING & COMMUNICATIONS BRONZE
CHUCK YOUTUBE TAKEOVER NBC ENTERTAINMENT MARKETING SILVER
THE GLADES DIGITAL POOL TAKEOVER A&E BRONZE
FUGITIVE CHRONICLES NY TIMES TAKEOVER A&E VIRAL/WEB/USER GENERATED CONTENT GOLD
WILL IT SHRED FOX'S FUEL TV SILVER
CTV ‐ THE BIG BANG THEORY CTV CREATIVE AGENCY BRONZE
GLEE ‐ WIND "RELATIONSHIPS" FOX BROADCASTING COMPANY ‐ FOX SPECIAL OPS
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INTERACTIVE APPLICATIONS PROMOTION GOLD
BOARDWALK EMPIRE INTERACTIVE BOARDWALK HBO SILVER
GLEE/AMEX "SUE VS. SHUE" (CAMPAIGN) FOX BROADCASTING COMPANY ‐ FOX SPECIAL OPS BRONZE
AMERICA THE STORY OF US FOURSQUARE PARTNERSHIP HISTORY INTERACTIVE MEDIA: CRAFT CATEGORIES TECHNICAL INNOVATIONS GOLD
"24" SCENE EXTENDERS TWENTIETH CENTURY FOX TELEVISION SILVER
IT'S ALWAYS SUNNY IN PHILADELPHIA ‐ TWEETS FX NETWORK BRONZE
THE NATE BERKUS SHOW ‐ SPONSORED PROMOS SEAMBI, INC. INTEGRATED MEDIA PROMOTION: NETWORK, CHANNEL, STATION, PLATFORM BRANDING/IMAGE PROMOTION GENERAL BRANDING/IMAGE CAMPAIGN USING INTEGRATED MEDIA GOLD
NETWORK REBRAND 2010 OVATION SILVER
CHARACTER APPROVED
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USA NETWORK BRONZE
TLC SUMMER CAMPAIGN MOCEAN & TLC HOLIDAY/SPECIAL EVENT CAMPAIGN USING INTEGRATED MEDIA GOLD
SUMMER TLC SILVER
THE GET SCHOOLED NATIONAL CHALLENGE AND TOUR MTV NETWORKS' CREATIVE SERVICES BRONZE
SUMMER BY BRAVO CAMPAIGN BRAVO INTEGRATED MEDIA PROMOTION: CONTENT PROMOTION PROGRAM/MOVIE PACKAGE MARKETING CAMPAIGN USING INTEGRATED MEDIA GOLD
SONS OF ANARCHY FX NETWORK SILVER
JUSTIFIED ‐ "3D" FX NETWORK BRONZE
DESPERATE HOUSEWIVES: SHOWDOWN ON WISTERIA LANE ABC INC. SPORTS PROGRAM PROMOTION CAMPAIGN USING INTEGRATED MEDIA GOLD
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2010 US OPEN ‐ TENNIS CHANNEL BPG SILVER
AKC NATIONAL CHAMPIONSHIP ANIMAL PLANET BRONZE
COMBINE/DRAFT CAMPAIGN NFL NETWORK COMEDY PROGRAM PROMOTION CAMPAIGN USING INTEGRATED MEDIA GOLD
IT'S ALWAYS SUNNY IN PHILADELPHIA FX NETWORK SILVER
LOUIE FX NETWORK BRONZE
CONAN ON TBS LAUNCH MARKETING CAMPAIGN TBS HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING INTEGRATED MEDIA GOLD
GREAT MIGRATIONS ON‐AIR, PRINT, DIGITAL, COLLATERAL NATIONAL GEOGRAPHIC CHANNEL SILVER
2010 MTV VIDEO MUSIC AWARDS MTV OFF‐AIR CREATIVE, MTV ON‐AIR PROMOS BRONZE
E! 20TH BIRTHDAY E! ENTERTAINMENT DRAMATIC PROGRAM CAMPAIGN USING INTEGRATED MEDIA GOLD
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THE EVENT NBC ENTERTAINMENT MARKETING SILVER
THE GLADES CAMPAIGN A&E BRONZE
TRUE BLOOD SEASON 3 CAMPAIGN HBO CHILDREN'S PROGRAM CAMPAIGN USING INTEGRATED MEDIA GOLD
I'M IN THE BAND: SEASON 1 LAUNCH DISNEY XD SILVER
CAMP ROCK 2 DISNEY CHANNEL BRONZE
KICK BUTTOWSKI: SEASON 1 LAUNCH DISNEY XD NON‐FICTION/REALITY PROGRAMMING CAMPAIGN USING INTEGRATED MEDIA GOLD
KIRSTIE ALLEY’S BIG LIFE CAMPAIGN A&E SILVER
AMERICAN PICKERS ‐ HISTORY BPG BRONZE
THE FABULOUS BEEKMAN BOYS MULTI MEDIA PLANET GREEN ‐ DISCOVERY COMMUNICATIONS SPECIAL CATEGORIES SPECIAL PROJECT AWARD
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GOLD
FOX MOVIE CHANNEL PRESENTS WORLD PREMIERE COMIC CON FOX MOVIE CHANNEL SILVER