UBCMA PERFECT PITCH COMPETITION
Nov 21, 2014
UBCMA PERFECT PITCH COMPETITION
BACKGROUND STRENGTHS
Trend Setter. Brand Associations.Lifestyle. Culture. Experience.
WEAKNESSESRetail Price. Miscommunication.
WHAT SAM CARES ABOUTSOME CALL HER A HIPSTER.
FASHION. VARIETY. COOL.
STYLETRENDYFUNCREATIVE
= MINI YALETOWN.VALUESMINI EXPERIENCE STUDENTS
PART ONE: MINI TAXI
GETTING THERE IS ALL THE FUN!
-MINI YALETOWN
MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION
PART TWO: MINI STOP
CAMPUS BLOCK PARTY.
MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION
DONE THE MINI WAY.
PE
PERSONALITY MINI
MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION
PART FOUR: MINI SIMULATE
GO-KART FEELING.
MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION
RACY AND FUN.
PART FIVE: FEASIBILITY
EXECUTION BUDGET OUTCOME
BUDGET FEASIBILITY Item Quantity Hour Price TotalPhoto Booth 1 3 $750.00 $2,250.00Photo Booth Customization 1 NA $200.00 $200.00Car Rental (per day) 5 NA $60.00 $300.00Gas 4 3 $25.00 $300.00Tents 1 NA $260.00 $260.00Banner Stands 2 NA $105.00 $210.00Promo Material + Display 1 NA $300.00 $300.00Game Simulation 1 NA $160.00 $160.00Food 100 NA $1.00 $100.00Drinks 100 NA $0.50 $50.00Driver 4 3 $12.00 $144.00MINI Gift 1 NA $80.00 $80.00 Promotional Rep 2 3 $16.00 $96.00Yaletown Rep 1 3 $20.00 $60.00
Total $4,510.00
WHAT IS IN IT FOR SAM?
LONG DISTANCES. HUNGER.
LACK OF ENERGY.
TAXIS. SUSHI. MOCKTAILS AND MUSIC.
WHAT IS IN IT FOR MINI?
STATEMENT OF LIFESTYLE
ENGAGEMENT