2011 nascar power point

2011Marketing Opportunities

K&N Pro Series

• The K&N Pro Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally.

• The NASCAR K&N Pro Series serves as a developmental series for NASCAR’s three national series. Many of today’s top drivers began their careers in the NASCAR K&N Pro Series.

• Each series will have championship points races and the ninth annual NASCAR Toyota All-Star Showdown, an invitational event that includes the top drivers from both series.

• Second season for K&N Engineering as series sponsor.

• The minimum age requirement for the NASCAR K&N Pro Series is 15 years old, a move designed to attract the increasingly large number of young competitors.

• 2011 schedule includes traditional tracks and events, along with a combination race in the American Heartland and several races in conjunction with NASCAR Sprint Cup Series weekends.

K&N Engineering

• Based in Riverside, CA with over 600 employees

• Global company with offices in the UK and the Netherlands employing over 250

• Family owned business for over 40 years

• Inventor and leading innovator of reusable cotton gauze filter technology

• Involved in many forms of motorsports

Series Overview

The NASCAR K&N Pro Series is made up of the NASCAR K&N Pro Series East and the K&N Pro Series West. This division represents NASCAR’s top regional touring series, where competitors will refine

their skills before making the jump to one of NASCAR’s three national series. Both series compete in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series

and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area.

• The NASCAR K&N Pro Series West was born when NASCAR came to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series, and the NASCAR AutoZone West Series.

The present format of the K&N Pro Series East began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the NASCAR K&N Pro Series West to form the Grand National Division. NASCAR has now welcomed K&N Engineering as the new series sponsor on both the east and the west.

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The Racing Series of NASCAR

EASTWEST

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Driver Highlights

Many drivers competing in the NASCAR K&N Pro Series have moved up through the ranks to NASCAR’s three national series including: Kevin Harvick, Martin Truex, Jr., Steve Park, Brendan Gaughan, Ricky Craven, Ron Hornaday, Joey Logano David Gilliland, Ricky Carmichael and now Jason Rosarius.

Joey Logano

Ron Hornaday- 1997

"The NASCAR K&N Pro Series really honed my skills as a driver and significantly impacted the success I have today. It taught me how to be a great competitor on and off the track. I cherish the memories I had racing in the K&N Pro Series and enjoy getting back to it when my schedule permits."-Joey Logano

"The NASCAR K&N Pro Series has always been a good mix of tracks and a good mix of drivers. You have to be able to fight on the short tracks and tackle the big tracks. It's an awesome series. My Dad won championships and I came close a couple of times. I still look forward to running in the series when we're on the West Coast."-Ron Hornaday, Jr.

Jason Rosarius

2011 Schedule- NKNPS-East

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Broadcast

• Designated time slot Thursdays from 6-7pm to provide consistent messaging and destination viewing

• Entitlement to include schedule of spots, opening/closing billboards and exposure with on-air talent

• SPEED is carried by DIRECTV, Dish Network and 8 cable operators including Comcast and Time Warner

More than 72 million households in the US

and Canada

Broadcast Schedule

EAST Event Premiere Date

Greenville Pickens Speedway April 28South Boston Speedway May 12Richmond International Raceway May 19Iowa Speedway June 2Bowman Gray Stadium June 9Gresham Motorsports Park June 16Langley Speedway June 30New Hampshire Motor Speedway July 28Columbus Motor Speedway August 4Greenville Pickens Speedway September 15New Hampshire Motor Speedway September

29Dover International Speedway October 6Tentative - Subject to Change

WEST Event Premiere Date

Phoenix International Raceway April 21All-American Speedway May 5Iowa Speedway June 2The Bullring at LVMS June 23Infineon Raceway July 7Toyota Speedway at Irwindale July 14Evergreen Speedway July 21Portland International Raceway TBAColorado National Speedway August 18Montana Raceway Park August 25All-American Speedway October 20Phoenix International Raceway November 17Tentative - Subject to Change

Each K&N Pro Series race will be broadcast on SPEED in the designated time slot of Thursdays at 6:00pm. Broadcasts will be an hour long with on track action and

driver interviews featuring well known industry on air talent.

• National awareness campaign to promote local short track racing

• Tagline: “This soul of NASCAR”• Media placement to gain high level of visibility

throughout the season

Commitment to the NASCAR short tracks

• 30-second television spots

• Ad airs during NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and NASCAR K&N Pro Series events as well and support programming on NASCAR TV on SPEED

• Radio Ads

• MRN Radio- NASCAR USA, Sirius Satellite Radio- NASCAR Radio

• Internet

• Banner Ads

Awareness Campaign

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On-Line Support

• NASCAR brought the daily content management and oversight of the local racing portion of www.nascar.com in-house in 2008 and rebranded as www.nascarhometracks.com

• The website has seen tremendous growth as it continues to add content and features to meet fan interest – jumping from 3.16M hits in 2008 to 4M in 2009.

• In addition, average time spent on the site is up nearly 30% from 2009 to 2010.

• NASCAR Home Tracks has 3,000 fans on Facebook and 1,800 followers on Twitter

• NASCAR Home Tracks have produced more than 194 videos since May that have generated more than 96,000 views.

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Media Outreach

• Advance PR events to promote race• News and Notes• Post-race Press Releases• www.nascarmedia.com

• Hundreds of publications, radio stations and websites nationwide report on the NASCAR K&N Pro Series and its competitors. The vast exposure to all tracks and teams is a great opportunity for series growth.

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Cutting Edge Technology• SPEC Engine

– Approved for use in competition August 1, 2006– Available as a complete engine or in kit form

through Robert Yates Racing– Over 400 engines in use as of February 1, 2010

• Age requirement– Minimum driving age reduced to 15 for NASCAR

K&N Pro Series• Composite Body

– 105” or 110” wheel base to fit former Cup and current Nationwide Series bodies

– Bodies differentiated through graphics and grill openings

– 11 different replacement panels – Available through four sources:

• Eshleman Racing• Summit Racing• Racing Plus

Composite Body

Spec Engine

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NASCAR Fan Base Demographics

Age Composition U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop

18 – 24 13% 13% 10025 – 34 18% 18% 10035 – 44 17% 18% 106

45 – 54 22% 24% 109

55 – 64 13% 13% 10065+ 17% 14% 8218 – 34 31% 31% 10018 – 44 48% 49% 102

Income Distribution U.S. Population NASCAR FansIndex NASCAR Fans vs. U.S.

PopUnder $30,000 31% 31% 100$30,000 - $50,000 22% 22% 100$50,000 - $70,000 16% 17% 106$70,000 - $100,000 15% 15% 100$100,000+ 16% 15% 94$50,000+ 47% 47% 100

Gender NASCAR FansMale 60%Female 40%

NASCAR fans are middle class and just as affluent as the U.S. population.

NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44.

NASCAR is gender neutral, a fit for the entire family.

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NASCAR Fan Base Demographics (continued)

MinoritiesU.S. Population

Percent Change2003 2007

Member of a minority group^

19.6% 20.5% +5%

Hispanic 8.3% 9.0% +8%

African-American 8.2% 8.2% 0%

Family Friendly U.S. Population NASCAR FansIndex NASCAR Fans vs.

U.S. Pop% of families with kids under 18 years of age

37% 38% 103

1 out of 5 NASCAR fans is a minority.

NASCAR is a sport the whole family can enjoy.

^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics”

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