Simplify your Minneapolis/St. Paul recruiting by getting the best visibility in town! January 2011
Simplify your Minneapolis/St. Paul recruiting
by getting the best visibility in town!
January 2011
Overview
• Who is the MN job candidate?
• What are they using to look for a job?
• What are the best options to reach them?
• How much does it cost?
• What do I need to do next?
Quick overview of the Minnesota
Metro area job seeker
10
8
7
6
4
4
4
4
4
4
3
3
3
3
3
3
Manager/Supervisor/Director
Teacher/Fitness instructor/Coach
Medical professional/Healthcare industry
Maintenance personnel
Laborer
IT Related
Driver/Delivery man/Letter carrier
Construction worker
Engineer
Sales and Marketing
Administrative staff
Company/ Laboratory technician
Financial business
Office staff
Designer/Graphics/Artist
Restaurant server/ Bartender
Minneapolis-St. Paul
Is A Skilled Labor Market%
Note: Only those occupations mentioned by 3% or more are included.
Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA
One In Five Employees Are Looking To
Change Careers In The Next 12 Months
Of the adults who are currently
employed and have not
changed jobs recently,
over a quarter a million or
284,285 are considering a
change in the next 12 months.
Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA
37% say
they would be willing to
relocate for that new job!
What are they using in their job
search?
Twin Cities Adults Rank Websites And Newspapers
Most Useful Ad Source For Jobs
0%
1%
1%
2%
3%
45%
49%
0% 10% 20% 30% 40% 50% 60%
Magazines
Yellow Pages
Radio
Ads in the Mail
TV
Newspapers
Websites
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
Candidates rely on the Star Tribune in
their job search.
21
1615
1211
108 8
75
43
20
5
10
15
20
25
Percent of Twin Cities adults who were actively looking for a job were asked which media they used in their search
MORI Custom Market Research Study, August 2010
When asked to choose which ONE they
preferred over all the others…the top
selection was
Star Tribune Newspaper!
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
Advertising Read BySunday Star Tribune Readers
189,595
331,688
337,159
400,154
472,051
481,304
635,544
840,468
0 200,000 400,000 600,000 800,000
Homes/Apartments for Rent
Jobs
Homes/Real Estate for Sale
Classified Section
General Merchandise for Sale
Sticky Notes
Ads Printed Throughout Newspaper
Advertising Fliers/Circulars Inserted in Paper
Audience: Sunday Star Tribune Readers
10
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
Sunday Star Tribune Reader Profile: Sunday Jobs Advertising
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
Demographics % Metro Adults
% Sunday Readers Who
Always/Sometimes Read Sunday
Jobs Ads
Index
Total Adults 100 100 100
Gender Men 49 48 97
Women 51 52 101
Age Age 18-24 12 17 147
Age 25-34 18 26 146
Age 35-44 20 21 104
Age 45-54 21 15 73
Age 55-64 18 16 92
Age 65 or Older 12 4 35
Median Age 45 38
HHI Less Than $25,000 14 18 128
$25,000-$34,999 9 9 95
$35,000-$49,999 15 21 141
$50,000-$74,999 23 19 83
$75,000 or More 39 33 85
Median HH Income $62,597 $52,295
Education High School or Less 33 26 79
Some College 33 40 119
College Graduate or More 34 34 102
Children Children Present-Yes 37 44 119
Children Present-No 63 56 89
Occupation Prof/Managerial/Technical 36 30 84
Admin Support/Sales 11 14 121
Blue Collar 13 18 135
Own/Rent Own 82 78 95
Rent 16 19 120
• 2,497,211 million page views!
• Jobseeker Searches: 1,856,203
• Jobseeker Accounts: 157,499
• Jobseeker Views: 798,383
• Jobseeker Applies: 67,197
• Average View/Apply Rate: 8.4%
Online Jobs Statistics
How can you
take advantage of this
and reach your next employee?
Call Helen Yarmoska at 612-673-4617