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Enjoy outdoor ping pong on the Exchange Square lawn complete a gourmet BBQ, all in the heart of City
Format likely to be combination of leagues (doubles) & free-play, with additional option for bookings of organised events for 20+ with lppco
Opportunities to sponsor the above summer promotion produced and managed by lppco (C&B will sell the concept to their customers and database of over 50,000 customers & corporate partners)
Scope TBD but likely to be summer-long @ 2 sites (the marquee City site Exchange Square behind Liverpool St & Fleet Place)
6. Branded Venue Roll-Out
Multi-site & date bar tournament or event series, modelled on Budweiser’s 2008 Hard-Bat Classic 2008
Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform
Best suited for a beverage brand looking to develop a unique, fun, grass-roots campaign, tied-in with local venue promotions and sales
Tie-ins with social media & TV (eg reality show following contestants)
lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management
Would form part of or align with ETTA objectives to increase participation on campus - initial target is 8 named Uni’s for Stage 1
Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform eg Puma Social
Best suited for a brand partner looking better engage with this demographic, develop a Student Brand Ambassador framework modeled on Red Bull to drive programme
It’s fun, active, & highly social when combined with new venues, music (DJs), organized teams competition. Importantly, it is an inexpensive form of entertainment. It’s revival and cool-factor is being driven in the US/UK by
celebrity ping pong parties (e.g. 50 Cent),
ping pong clubs (e.g. SPIN NY backed by Susan Sarandon)
global marketing campaigns (e.g. Puma Social)
rockers like Kings Of Leon & Foo Fighters constantly playing on tour
“Uniquely blending sport, music, art, & entertainment, we create exciting, social
event experiences using ping pong”
**For an example of an exciting lppco event application, view the WSOPong Slam Jam promotional video and prior event photography @ lppco.com & facebook.com/WSOPong