2011 Global RepTrak 100 TOPLINE

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RepTrak™ is a registered trademark of Reputation Institute. © 2011 Reputation Institute, all rights reserved.

World’s Most Reputable Companies: The World’s Largest Study on Corporate Reputation

The Global RepTrak™ 100

2011 Top Line Report: The World’s Most Reputable Companies

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Reputation management

is a new discipline

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wide priority

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driver integrated across all

stakeholders

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Reputation is integrated in

strategy, operation, and value creation

The Reputation Journey

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Copyright © 2011 Reputation Institute. All rights reserved.

The World’s Most Reputable Companies: A Global Study of Consumers in 41 Countries

The Global RepTrak™ 100:

The World’s Most Reputable Companies Key Findings

5 © 2011 Reputation Institute, all rights reserved.

Study Scope

The Global RepTrak™ 100 study was conducted online

in all 15 countries among the general public . Each

respondent rated a maximum of five randomly assigned

companies from the list with which they were familiar.

Over 165,000 reputation ratings were obtained in this

study, and each company received an average of 100

ratings across the 15 countries. Reputation Institute's

RepTrak™ methodology results in all scores range from

0-100 which are comparable across industries,

countries, and over time.

Questionnaire

Using a deeply researched and tested instrument The

Global RepTrak™ Pulse questionnaire is a 15 minute

online survey that invites respondents to describe their

perceptions of companies. Through rigorous statistical

analysis, Reputation Institute connects the Reputation 7

Dimensions with the RepTrak™ Pulse scores as well as

with a measure of overall public support.

The Results

In interpreting the Global RepTrak™ 100 ranking, all

Global RepTrak™ Pulse scores that differ by more than

+/-0.8 are significantly different at the 95% confidence

level.

In additional, this study illuminates not only who has

higher and lower Reputation but also (1) drivers of

corporate reputation, which can help companies start to

understand how to manage their reputation moving

forward, and (2) components that drive company

support, which can help companies impact future

behavior and bottom line.

If you would like to learn more about the RepTrak™

Pulse measure, please see the 2011 Spring issue of the

peer reviewed journal, Corporate Reputation Review.

The Global RepTrak™ 100 Study Measures

Corporate Reputations Worldwide

Reputation Institute conducts the only truly global study

designed to identify and asses the best corporate

reputations around the world. In April of 2011, more

than 165,000 ratings were collected from about 48,000

global consumers invited to measure 100 finalists of

the World’s Most Reputable Companies across 15

markets.

The purpose of this study was to create an index of

global companies that were both well regarded in

terms of reputation in their home markets, as well as

successful in managing their reputations around the

world, given their global footprint. This study provides

an assessment of the global reputation landscape—the

companies that are most trusted, respected and

admired by the public across 15 markets.

Defining Reputation

Research by Reputation Institute since 1999 shows

that strong reputations are based on four key concepts:

Admiration, Trust, Good Feelings and Overall Esteem.

Companies Rated

Reputation Institute identified a set of companies who

qualified as candidates for inclusion in the study ―The

Global RepTrak™ 100 study.‖ To be included these

companies had to meet specific criteria which make

them viable candidates for inclusion in the study.

These criteria included: 1) Annual revenue, 2) Above

average home country reputation derived from

Reputation Institute’s global database, 3) Multinational

presence, and 4) High familiarity with consumers in the

measured 15 markets.

The RepTrak™ Pulse Model

The RepTrak™ Pulse Model measures the

admiration, trust, and good feeling that stakeholders

have towards a company. The RepTrak™ Pulse is

the beating heart of a company’s reputation

providing an overall assessment of the health of a

company’s reputation.

Reputation Institute’s research indicates that a

reputation is built on seven dimensions from which a

company can create a strategic platform for

communicating and engaging with its stakeholders.

The RepTrak™ Pulse Model consists of seven

dimensions that were found from qualitative and

quantitative research to best explain the reputation

of a company.

In The Global RepTrak™ 100 study, Reputation

Institute measures not only perceptions of

companies on the core RepTrak™ Pulse attributes

but also asked respondents to rate the companies

on the seven key dimensions.

The Global RepTrak™ 100: Measuring the World’s Most Reputable Companies

Powered by SSI

Special thanks to SSI (Survey Sampling International) for providing access to their panels of online respondents in all markets included in The Global RepTrak™ 100 study

6 © 2011 Reputation Institute, all rights reserved.

How are Corporate Reputations Measured?

Emotional Rational explanation

of the emotional

Reputation is Driven by Seven Dimensions – RepTrakTM Pulse Measures Them

For each company in the study, perception measures are taken of each of the factors in the model – we measure respondents’ trust,

admiration, esteem and good feeling to form a single average score across 15 countries

(The Global RepTrak™ Pulse), which is the dependent variable used in our driver analysis. When the full set of 100 companies’

dimension ratings are statistically analyzed against this score, we find that to earn a strong reputation, companies need to address

all seven dimensions of reputation.

7 © 2011 Reputation Institute, all rights reserved.

The Global RepTrak™ 100: The World’s Most Reputable Companies

8 © 2011 Reputation Institute, all rights reserved.

1. A group of 10 companies dominate the ranking of the Best Corporate Reputation

Google, Apple, Disney, BMW, LEGO, Sony, Daimler, Canon, Intel, and VW have the best reputation in the world

2. There are different winners in each of the 4 regions

Kellogg’s wins in North America

Google wins in Latin America

LEGO wins in Europe

Disney wins in Asia Pacific

3. Reputation is driven by 7 dimensions – all 7 matter

To have a winning reputation companies need to be seen as strong on all 7 dimensions

The top 3 dimensions driving reputation globally:

● Product /Services

● Governance

● Citizenship

4. Companies struggle with exporting their strong reputation internationally

Most companies have a stronger reputation in their home markets

The companies who figure out how to export the strong emotional appeal to international markets will win market

shares

5. Apple, Google, and BMW has the best global reputation within the 7 dimensions

6. Reputation drives support and value

If you improve reputation with 5 points recommendation will go up with 7.3% and market value with 5%

66% of consumers would definitively recommend the most reputable companies

Key Global Findings

9 © 2011 Reputation Institute, all rights reserved.

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5

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7

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10

2011

1

2

3

4

5

6

7

8

9

10

vs.

2010

2011 RepTrak™ 100: Top Ten Developments from 2010 to 2011

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The Global RepTrak™ 100: The World's Most Reputable Companies (1 – 50)

Excellent/Top Tier Above 80

Strong/Robust 70-79

Average/Moderate 60-69

Weak/Vulnerable 40-59

Poor/Bottom Tier Below 40

All Global Pulse scores that differ by more than +/-0.8 are significantly different at the

95% confidence level.

Pulse scores are based on questions measuring Trust, Admiration & Respect, Good

Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale).

The top companies have succeeded in building Trust, Respect, and Admiration on a global reputation platform

■ A group of 10 companies lead the ranking of the Best Corporate Reputation. Google, Apple, Disney, BMW, LEGO, Sony, Daimler, Canon,

Intel, and VW have the best reputation in the world

■ Out of the 100 companies on the list, 71 have a strong global reputation indicated by RepTrak™ Pulse scores above 70

■ No company breaks the 80 mark which is the threshold for Excellence showing how difficult it is to build reputation across 15 markets

Rank CompanyRepTrak™

Pulse ScoreRank Company

RepTrak™

Pulse Score

1 Google 79.99 26 Colgate-Palmolive 74.62

2 Apple 79.77 27 IBM 74.41

3 The Walt Disney Company 79.51 28 The Coca-Cola Company 74.27

4 BMW 79.42 29 Honda Motor 73.99

5 LEGO 79.26 30 Danone 73.92

6 Sony 79.05 31 Pirelli 73.88

7 Daimler 79.03 32 Ikea 73.83

8 Canon 78.07 33 Amazon.com 73.63

9 Intel 77.56 34 Dell 73.60

10 Volksw agen 77.33 35 Sony Ericsson 73.49

11 Microsoft 77.29 36 Bridgestone 73.21

12 Nike, Inc. 76.92 37 Sw atch Group 73.14

13 Panasonic 76.84 38 Xerox 73.09

14 Johnson & Johnson 76.75 39 Marriott International 73.08

15 Nokia 76.17 40 Cisco Systems 72.99

16 Nestle 76.01 41 Eastman Kodak 72.99

17 Hew lett-Packard 75.90 42 Deutsche Lufthansa 72.84

18 Michelin 75.75 43 Samsung Electronics 72.76

19 L'Oréal 75.72 44 Procter & Gamble 72.75

20 Kellogg's 75.20 45 Toshiba 72.70

21 Goodyear 75.09 46 FedEx 72.68

22 Ferrero 75.01 47 Fujif ilm 72.68

23 Philips Electronics 74.84 48 Siemens 72.34

24 3M 74.68 49 UPS 72.20

25 Nintendo 74.66 . 50 Hilton Worldw ide 72.16 .

© 2011 Reputation Institute, all rights reserved.

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The Global RepTrak™ 100: The World's Most Reputable Companies (51 – 100)

Excellent/Top Tier Above 80

Strong/Robust 70-79

Average/Moderate 60-69

Weak/Vulnerable 40-59

Poor/Bottom Tier Below 40

Rank CompanyRepTrak™

Pulse ScoreRank Company

RepTrak™

Pulse Score

51 LVMH 72.15 76 PepsiCo 69.36

52 Barilla 72.04 77 SAS 69.30

53 DuPont 72.00 78 Fujitsu 69.29

54 Sharp 71.77 79 Starbucks Coffee Company 68.65

55 Singapore Airlines 71.77 80 General Mills 68.36

56 Boeing 71.57 81 Avon 68.33

57 HJ Heinz 71.53 82 Zara 68.26

58 Electrolux 71.50 83 Hyundai 68.19

59 Unilever 71.37 84 Carlsberg 68.02

60 Toyota 71.26 85 Lenovo Group 67.94

61 Nissan Motor 71.11 86 Air France-KLM 67.91

62 Roche 71.11 87 Motorola 67.72

63 Suzuki Motor 71.04 88 Sara Lee 67.19

64 General Electric 70.99 89 De Beers 65.27

65 LG Corporation 70.97 90 Diageo 65.24

66 Hitachi 70.66 91 Anheuser-Busch InBev 65.08

67 Heineken 70.65 92 Vodafone 64.96

68 Oracle 70.52 93 Petrobras 64.92

69 Marks & Spencer Group 70.39 94 Carnival 64.73

70 ACER INC 70.31 95 Carrefour 64.01

71 Kraft Foods Inc. 70.15 96 SABMiller 64.01

72 Virgin Group 69.80 97 Lockheed Martin 63.51

73 Qantas Airw ays 69.66 98 Tsingtao Beer 62.52

74 Airbus 69.51 99 Haier Group 62.25

75 GlaxoSmithKline 69.45 . 100 BHP Billiton 59.54 .

All Global Pulse scores that differ by more than +/-0.8 are significantly different at the

95% confidence level.

Pulse scores are based on questions measuring Trust, Admiration & Respect, Good

Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale).

© 2011 Reputation Institute, all rights reserved.

12 © 2011 Reputation Institute, all rights reserved.

Excellent/Top Tier Above 80

Strong/Robust 70-79

Average/Moderate 60-69

Weak/Vulnerable 40-59

Poor/Bottom Tier Below 40

Kellogg's LEGOJohnson &

JohnsonNintendo Nestle

North America

83.58 82.64 82.57 81.01 80.98

0

20

40

60

80

100

Google Sony AppleHew lett-

PackardNestle

Latin America

78.91 78.65 78.03 77.63 77.45

0

20

40

60

80

100

LEGO Google Canon BMW Sony

Europe

83.73 82.59 82.05 81.92 81.76

0

20

40

60

80

100

There are different winners in each of the 4 regions

■ Even the best companies have not yet managed to build a stellar reputation across all regions in the world. No company is in the top 5 in

more than 2 regions.

■ Only 12 out of the 100 companies made the Top 10 in five or more of the 15 markets. Apple, Google, LEGO and Sony made the Top 10

rankings in 9 of the 15 countries studied in 2011 RepTrak™ 100.

All Global Pulse scores that differ by more than +/-0.8 are significantly different at the

95% confidence level.

Pulse scores are based on questions measuring Trust, Admiration & Respect, Good

Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale).

*North America Canada and USA

*Latin America Brazil and

Mexico

*Asia Pacific Australia, China, India, Japan, and

South Korea

*Europe France, Germany,

Italy, Russia, Spain, and UK

Walt

DisneyMicrosoft Daimler Apple Nike, Inc.

Asia Pacific

79.14 79.05 78.95 78.55 78.00

0

20

40

60

80

100

Top 5 Rankings Across Geographical Region

© 2011 Reputation Institute, all rights reserved.

13

Each of the Seven Dimensions of the

RepTrak™ Model Drive Corporate Reputation

Reputation is based on trust, respect, good feeling, and overall esteem

and to have a strong reputation you need to ensure stakeholder trust.

Research has shown that 7 dimensions impact the emotional connection

that stakeholders have towards companies.

Products/Services, Governance, and Citizenship are Key Drivers

The most influential dimension on reputation is Products/Services,

followed by Governance and Citizenship. If companies can make the

general public perceive them well on these dimensions then overall

reputation and support will improve. If companies do not perform well in

these areas, stakeholder support will suffer.

A Broad Reputation Platform is needed to win

The results from across the 15 largest markets show that all 7

dimensions drive reputation and no single dimension holds more than

19%. This calls for a reputation platform that uses all 7 dimensions of

reputation.

Three overall categories stand out:

■ Product & Services and Innovation make up 32%

■ Citizenship, Governance, and Workplace determine 43%

■ Financial Performance and Leadership make up the last 25%

Product/Services: 'Company' offers high quality products and services -- it offers excellent products and reliable services

Innovation: 'Company' is an innovative company -- it makes or sells innovative products or innovates in the way it does business

Workplace: 'Company' is an appealing place to work -- it treats its employees well

Governance: 'Company' is a responsibly-run company -- it behaves ethically and is open & transparent in its business dealings

Citizenship: 'Company' is a good corporate citizen -- it supports good causes & protects the environment

Leadership: 'Company' is a company with strong leadership -- it has visible leaders & is managed effectively

Performance: 'Company' is a high-performance company -- it delivers good financial results

18.6%

13.4%

12.8%

13.9% 15.6%

12.6%

13.1%

Factor Adjusted Regression

n = 18,000

Adj-R2 = 0.692

RepTrak™ Model

© 2011 Reputation Institute, all rights reserved.

What Drives Reputation in 2011?

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Excellent/Top Tier Above 80

Strong/Robust 70-79

Average/Moderate 60-69

Weak/Vulnerable 40-59

Poor/Bottom Tier Below 40

* - Home Country score for this company is based on Global RepTrak™ Pulse Study

fielded in January-February 2011

Pulse scores are based on questions measuring Trust, Admiration & Respect, Good

Feeling and Overall Esteem (captured in the Pulse score on a 0-100 scale).

Company Home

Country

Home

Country

Score

Global Score Gap

Haier Group China 80.63 62.25 18.38

Tsingtao Beer China 76.57 62.52 14.06

Marks & Spencer Group U.K. 84.27 70.39 13.89

Sara Lee U.S. 80.74 67.19 13.55

General Mills U.S. 81.53 68.36 13.17

Bridgestone Japan 85.98 73.21 12.77

Swatch Group* Switzerland 84.80 73.14 11.66

Ferrero Italy 86.39 75.01 11.37

Barilla Italy 83.03 72.04 11.00

Toyota Japan 82.23 71.26 10.96

Siemens Germany 82.87 72.34 10.53

Virgin Group U.K. 80.14 69.80 10.34

Deutsche Lufthansa Germany 82.95 72.84 10.10

Petrobras Brazil 74.74 64.92 9.81

BHP Billiton Australia 69.34 59.54 9.80

Kellogg's U.S. 84.85 75.20 9.65

Zara Spain 77.61 68.26 9.35

Honda Motor Japan 83.24 73.99 9.25

Kraft Foods Inc. U.S. 79.37 70.15 9.22

Panasonic Japan 85.98 76.84 9.13

Carlsberg* Denmark 77.10 68.02 9.08

Companies with high potential to increase support

internationally by exporting its reputation

■ Companies tend to have a stronger home country

reputation. On average the home country reputation is

+5 points higher than the global reputation across 15

markets.

■ This underlines the challenge many companies face when

trying to expand their business to international markets.

Building trust and support from consumers in foreign

markets is a challenge.

■ The Top 25 companies are showing the way having only a

gap of +2.73 points indicating a stronger balance between

their home country and global reputation. The Bottom 25

companies have an average gap of +7.80 points.

■ The companies listed to the left all have a strong to

excellent reputation in their home country but heir

reputation is not on par globally. These companies have

huge potential for global growth if they can find a ways to

export their strong home market reputation where people

know and respect them more to external markets abroad.

Exporting your Corporate Reputation:

Global RepTrak™ Pulse vs. Home Country RepTrak™ Pulse

© 2011 Reputation Institute, all rights reserved.

15 © 2011 Reputation Institute, all rights reserved.

The Companies with the Best Reputation in 2011 within the

7 Dimensions of Reputation

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BMW and Apple Lead Global Perceptions of High Quality Product/Services and Innovation

■ To break into the top 10 on the Products/Services dimension companies have to earn a score of 78.66 or higher, leaving no room for failure in

delivering high quality, excellent products and reliable services to the global public. BMW, Daimler, Apple, Sony, and Lego, lead this dimension with

excellent scores above 80 paving the way for their strong reputations globally.

■ High tech companies lead global perceptions of Innovation with Apple (83.91), Sony (80.87), and Google (80.07) placing in the top three spots.

Asian and Latin American consumers drive Microsoft (80.01) and Intel (79.76) with high scores which place then within the top five in Innovation

Product/Services: 'Company' offers high quality products and services -- it offers excellent products and reliable services

Innovation: 'Company' is an innovative company -- it makes or sells innovative products or innovates in the way it does business

BMW (Germany)

Daimler (Germany)

Apple (U.S.)

Sony (Japan)

LEGO (Denmark)

Google (U.S.)

Intel (U.S.)

Canon (Japan)

Nike, Inc. (U.S.)

Volksw agen (Germany)

Products/Services

81.60

81.54

81.38

81.28

80.07

79.94

79.72

79.63

79.14

78.66

Apple (U.S.)

Sony (Japan)

Google (U.S.)

Microsoft (U.S.)

Intel (U.S.)

Nintendo (Japan)

BMW (Germany)

Daimler (Germany)

Nokia (Finland)

Walt Disney (U.S.)

Innovation

83.91

80.87

80.07

80.01

79.76

77.97

77.86

77.14

76.71

76.70

© 2011 Reputation Institute, all rights reserved.

Top Global Performers in the Consumer Experience Dimensions:

Products/Services & Innovation

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Workplace: 'Company' is an appealing place to work -- it treats its employees well

Governance: 'Company' is a responsibly-run company -- it behaves ethically and is open & transparent in its business dealings

Citizenship: 'Company' is a good corporate citizen -- it supports good causes & protects the environment

Google (U.S.)

Apple (U.S.)

Microsoft (U.S.)

Daimler (Germany)

BMW (Germany)

Walt Disney (U.S.)

Sony (Japan)

Intel (U.S.)

Volksw agen (Germany)

LEGO (Denmark)

Workplace

77.82

76.00

74.94

73.91

72.98

72.72

72.65

72.23

71.77

71.09

Google (U.S.)

Apple (U.S.)

Walt Disney (U.S.)

Daimler (Germany)

LEGO (Denmark)

Volksw agen (Germany)

BMW (Germany)

Sony (Japan)

Microsoft (U.S.)

Intel (U.S.)

Governance

74.42

74.35

73.58

73.40

72.40

72.29

72.25

72.23

72.01

71.36

Google (U.S.)

Walt Disney (U.S.)

Apple (U.S.)

Microsoft (U.S.)

LEGO (Denmark)

Johnson & Johnson (U.S.)

Sony (Japan)

Daimler (Germany)

Ikea (Sw eden)

Volksw agen (Germany)

Citizenship

74.23

72.61

71.93

71.53

71.42

70.42

70.41

70.27

69.82

69.53

Google Leads Global Rankings in Workplace, Governance, and Citizenship

■ Google leads global public perceptions across 15 markets in the dimensions of Workplace, Governance, and Citizenship. The corporate social

responsibility dimensions account for 43% of reputation with the global general public. Maintaining strong perceptions in these three dimensions will

have a major impact on overall corporate reputation and consumer support.

■ In terms of Governance, companies have difficulty differentiating themselves in the minds of the global public—only three points separate the top

scoring company, Google (74.42), and the 10th ranked company, Intel (71.36). Perceptions of corporate Citizenship are lower with the global public

than other dimensions. The 10th place in Citizenship, Volkswagen scores a 69.53, indicating an overall lack of confidence in the Citizenship of

multinational corporations.

© 2011 Reputation Institute, all rights reserved.

Top Global Performers in the Corporate Social Responsibility

Dimensions: Workplace, Governance, and Citizenship

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Leadership: 'Company' is a company with strong leadership -- it has visible leaders & is managed effectively

Performance: 'Company' is a high-performance company -- it delivers good financial results

Apple (U.S.)

Microsoft (U.S.)

Google (U.S.)

Walt Disney (U.S.)

Daimler (Germany)

Sony (Japan)

BMW (Germany)

Coca-Cola (U.S.)

Intel (U.S.)

Nike, Inc. (U.S.)

Leadership

80.56

79.27

78.92

76.65

76.18

75.31

75.28

75.12

74.32

73.99

Apple (U.S.)

Microsoft (U.S.)

Google (U.S.)

Coca-Cola (U.S.)

Walt Disney (U.S.)

Daimler (Germany)

BMW (Germany)

Sony (Japan)

Intel (U.S.)

Nike, Inc. (U.S.)

Performance

82.25

81.89

80.53

80.10

79.35

78.60

78.41

78.24

78.15

78.13

Microsoft and Apple take the Top Spots in Leadership and Financial Performance

■ Apple narrowly leads rival Microsoft and fellow tech giant Google in both Leadership and Performance with global consumers. When looking at the

drivers of global reputation, Leadership and Financial Performance impact over 25% percent of reputation for these multinationals.

■ Having strong and visible leaders associated with companies, such as Bill Gates, Steve Jobs, Larry Page and Sergey Brin helps position them as

visionary companies, but the results show that a high profile leader doesn’t have to be present for a company to make the top 10. BMW, SONY,

Volkswagen, Intel, and Daimler are all in the top 10 without a strong public profile of their leaders.

© 2011 Reputation Institute, all rights reserved.

Top Global Performers in the Corporate Enterprise Dimensions:

Leadership and Performance

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Improve Reputation by 5 Points and Increase consumer Recommendation by 7.3% and Value with 5%

■ If a company improves its reputation by 5 points, the number of people who would definitely recommend the company goes up by

7.3% and market value increases with 5%. The Global RepTrak™ 100 study validates that a company’s reputation has a direct

impact on the general public’s willingness to recommend and that this relationship is strong around the world.

© 2011 Reputation Institute, all rights reserved.

Strong Relationship Between Reputation and Support

Adj-R2 = 0.882 RepTrak™ Pulse Score

0.35

0.40

0.45

0.50

0.55

0.60

0.65

0.70

0.75

55.00 60.00 65.00 70.00 75.00 80.00 85.00

% R

espondents

who W

ould

Recom

mend

REPUTATION

REC

OM

END

ATI

ON

Excellent/Top Tier 80+ Strong/Robust 70-79 Average/Moderate 60-69 Weak/Vulnerable 40-59 Poor/Bottom Tier Below 40

20

The Top 5 companies with the best reputation in 2011 have 66% of consumers say that

they would definitely recommend their products to others

vs.

only 42% for the 5 companies at the bottom of the list

In a time where word of mouth is the number one driver of sales and

competitive advantage…

Investing in Reputation is paying off on the bottom line

Q: I would recommend ‘Company’ to others

© 2011 Reputation Institute, all rights reserved.

21

Data Collection Period

• March 31st through May 17th 2011

Stakeholder Group

• General Public

• Respondents distribution was balanced to the country population on age and gender

• Sample was also controlled for region

Qualified Respondents

• Familiarity: respondents have to be ―somewhat‖ or ―very‖ familiar with at least one company

• RepTrak™ Pulse: To provide measures on at least three of the four pulse statements

Data Collection Method

• Web Based Questionnaire in 24 countries

• Data collection was powered by Survey Sampling International.

Length of Interview

• 15 minutes

Powered by SSI

Special thanks to SSI (Survey Sampling International) for providing access to their panels of online respondents in all markets included in The Global RepTrak™ 100 study

15000 10000 5000 0 5000 10000 15000

18-24

25-34

35-44

45-64

Count

Ag

e G

rou

p

Male Female

11.0%

30.5%58.4%

General Education Level

Low

Medium

High

About This Study – The Global RepTrak™ 100

22

Get your company-specific RepTrak™ 100

results identifying strengths and weaknesses

Engage with our team to begin a Systematic

Approach to Reputation

Rely on existing information (our global

database & your existing in-house research)

Map your stakeholders, identify performance

against expectations, knowledge-gaps and

―quick wins‖

Get your company-specific RepTrak™ 100

results identifying strengths and weaknesses

Map your reputation against global leaders in

your industry and select benchmarks

Driver-analysis across your industry, locally,

and globally

In-person presentation and workshop to

you/your executive staff

OPTION 1 Understand What Matters

to Stakeholders

OPTION 2 Starting a Systematic

Approach to Reputation Management

© 2011 Reputation Institute, all rights reserved.

Two Ways to Get Started

23 © 2011 Reputation Institute, all rights reserved.

Australia • Belgium • Bolivia • Brazil • Canada • Chile • China • Colombia • Denmark • Finland• France • Germany • Greece • India • Ireland • Italy • Japan • Malaysia • Netherlands • Norway • Peru • Portugal • Russia • South Africa • Spain

Sweden • Switzerland • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States

Copyright 2011. Reputation Institute. All Rights Reserved.

About Reputation Institute Reputation Institute is the world’s leading reputation

consulting firm. As a pioneer in the field of brand and

reputation management, Reputation Institute helps

companies unlock the power of reputation. With a

presence in 30 countries, Reputation Institute is

dedicated to advancing knowledge about reputation

and shares best practices and current research through

client engagement, memberships, seminars,

conferences, and publications such as Corporate

Reputation Review and Reputation Intelligence.

Visit ReputationInstitute.com to learn how you can

unlock the power of your reputation.

Questions or Comments For more information about the Global

RepTrak™ 100 or specific questions about how

you can start your reputation journey please

contact us at [email protected]

To find your local office please visit our website

www.reputationinstitute.com/contact/