2011 FSHCC Healthcare Agenda Handout

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2011FSHCCHealthcareAgenda

NOVEMBER2010 |CONFIDENTIAL|BY:HECTORV.HERRERA,DM

Established in 2000, as Floridas first and onlystatewide business advocacy organization,specifically focused on the Hispanic business

community in Florida. Florida State HispanicChamber of Commerce, (FSHCC) has sincematured into one of the states most powerfulorganization of employers, chambers ofcommerce and associations, representing

thousands of Latino grassroots members withmany Florida based employees.

The Chamber primarily supports 6 key areas ofHispanic business activation

BusinessEntrepreneurshipEducationHealthcareInternational TradePublic Policy


CHAMBERBACKGROUND

FloridaStateCapital



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The FSHCC Healthcare Agenda is driven by Mr.Albert Collazo, Executive Board Member. Underhis direction, FSHCC is developing a

comprehensive Healthcare Agenda for 2011,which is designed to serve the comprehensiveHealthcare Interests of thousands of employersand millions of consumers across the great Stateof Florida.

As we work collaboratively with each partner todevelop key programs throughout the year we willuse four primary activation drivers.

Healthcare AccessMedicare Reform EducationMedicaid Reform EducationDisease State Education

The following slide outlines an editorial calendar

which follows the National Health ObservancesCalendar, and focuses on key issues and diseasestates of particular relevance to the Latino

community.

HEALTHCAREDRIVERS 2011FSHCCHealthcareAgenda


Month FSHCC Health Observances Month Cancer Awareness Calendar

January Weight Mgt / Health Resolutions January Cervical Cancer Awareness

February Heart Health / Child's Dental February N/A

March Nutrition / Obesity March Colon Cancer Awareness

April Minority Health April Minority Cancer Awareness

May Osteoporosis/Mental Health May Skin Cancer Awareness

June Men's Health Issues June Men's Cancer Awareness

July UV Safety Month July N/A

August Alcohol / Drug Abuse August N/A

September Cholesterol Management September Prostate, Ovarian & Children's- CA

October SIDS Awarness Month October Breast Cancer Awareness

November Diabetes, COPD November Lung Cancer Awareness

December HIV December N/A

HEALTHAWARENESSCALENDAR 2011FSHCCHealthcareAgenda



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Program Activation will be launched on theChambers FSHCC Business Network. Acoordinated PR push will support the launch as

well as each subsequent program.

A Field Activation Kit will be produced and bemade available to participating local Chamberaffiliates.

Local affiliate chambers make the kits availableto participating Florida Employers.

Each calendar month, FSHCC will feature

editorial content prominently throughout the siteincluding

Home Page TOF placementCustom Program Landing PageHealthcare Category Landing PageMedia Center Landing PageProgram Event Landing PageDedicated video page for each clip

FSHCCPROGRAMACTIVATION 2011FSHCCHealthcareAgenda


FSHCCWEBSITEPROGRAMACTIVATIONS

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ProgramCustomLandingPageFSHCCHome-Page

1) HomePagePassionFeature

2) HomepageFixedFeature

3) HomePageBannerAd

4) HomePageEditorialFeature

1) DedicatedLandingPageforProgram

2) MulGpleInternal/ExternalLinks

3) IntegratedSponsorshipOpportuniGes

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HealthcareLandingPageFSHCCBLOFeature


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1) SponsoredFeatureBlogPost1) FeaturedArGcleHighlightionHCLandingPage

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FSHCCPageForAccessEventsEditorialPageonFSHCC


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1) SponsoredFeatureEditorial2) EmbeddedKeywordHotlinks

1) ProgramCo-BrandingOpportuniGes2) CustomizableFlyer/CopywithLinks

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FSHCCPageForHealthcareAccessEventsEditorialPageonFSHCC


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1) FeaturedVideoPre-RollAdOpportuniGes2) BannerAdOpportuniGes

3) CustomVideoOpGons/Pre-RollOpptys

1) VideoPreRollAdOpportuniGes


FSHCC Serves a Statewide Hispanic businessaudience. As such, our messaging and programsmust address the issues we cover from a corporate/

small business perspective.

Our primary business audience is made of up ofdozens of local market Hispanic chambers acrossthe state. FSHCC relies on these, to activate

programs on a local level.

In an effort to provide a turn-key solution to thesevital team members, we will create field activationkits for each program which includes at minimum the

following items.

Free/Reduced Cost Access to Care4 Editorial Pieces Covering DS Ed.3 Editorial Pieces Covering Reform Ed.3 Video Clips Covering Both IssuesProgram Digital Creative Assets

FIELDACTIVATIONKITS 2011FSHCCHealthcareAgenda

FSHCCLOCALMARKETPROGRAMACTIVATION



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Option #1:

FSHCC works collaboratively with top-tierhealthcare organizations through-out the

country. FSHCC will reach out to theseorganizations for underwriting support. Inaddition, each partner in the program shall

reach out to their centers of influence, in orderto secure underwriting sponsorships for each

program by relevant healthcare corporationsand brands. Sponsorship sales will be on acase by case basis.

Option #2:

Each partners agrees to support the programby providing necessary media assets on a

monthly basis and in accordance with theFSHCC editorial calendar and for a fixed

monthly fee. We then work collaboratively tosecure a single sponsor to underwrite the fullcost of the annual agenda.

PROGRAMUNDERWRITINGCONSIDERATIONS 2011FSHCCHealthcareAgenda

PROGRAMUNDERWRITINGCONSIDERATIONS




Contact:HectorV.Herrera,FSHCC-DMFloridaStateHispanicChamberofCommerceEmail:[email protected]/Tel:561-246-0211

2011 FSHCC Healthcare Agenda Handout

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