2011 Media Kit and Rate Card for the Brainerd Dispatch.
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print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print •
online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts •
magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment •
estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment •
506 James Street • PO Box 974 • Brainerd • MN • 56401218•829•4705 • 800•432•3703 • www.brainerddispatch.com
2011
YOUR MARKETING PARTNER
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Let’s Partner Together in 2011
Tim Bogenschutz Publisher
Kari Lake Human Resource Director
Sam SwansonVP of Revenue Department
Phil SeibelDigital Manager
Susie Eller Classified Manager
Nikki Lyter Marketing Coordinator
The Brainerd Dispatch continues to be the primary source for news and information in our area. Newspaper advertising is effective - 80% of U.S. adults report looking at advertising while reading the paper and 82% took some action as a result of a newspaper ad.
We offer a vast array of media products that combine continuous strong traditional newspaper readership with additional audiences through our web site, emails, a mobile app, TMC and many niche products such as monthly magazines, quarterly magazines, and guides. The diversity of products is why the Dispatch reaches all sectors in our market.
Our fresh new website provides affordable, effective products and pro-grams that will reach the right people with the right message for maximum effectiveness. More than 4,000 visitors go to our site every day, viewing over 60,000 pages per day. A mobile app that brings the Dispatch right to your smart phone or IPad will engage the tech savvy sector and provide an outstanding marketing platform.
Our experienced media consultants can help you make informed market-ing decisions to target your audience and grow your business. Contact us and let us be your marketing partner in 2011.
Med
ia
bringing you the hometown news since 1881
Every day the Dispatch reaches over 27,000 readers in print.
Our website is viewed by more than 120,000 per month.
The Dispatch reaches over 80 percent of our area residents.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Testimonials
“I have received many comments from families and potential residents about seeing our ads in the Brainerd Dispatch. We utilize many pictures of our current residents who are involved with activities in our community. This is important to seniors because they can check with former neighbors and friends if this is the place to move. The daily paper remains an important part of our marketing effort and will continue to. The other added marketing exposure we have been involved with is the on-line advertising and have received many inquiries from sons and daughters looking for a place for their loved one. I feel that the Brainerd Dispatch continues to provide a variety of advertising opportunities that will effectively market our business not only today but in the future. It is exciting that the Brainerd Dispatch continues to explore other forms of media and then educates their clients as to how it will grow their business.”
Loree BesserDirector of Resident Services14211 Firewood DriveBaxter, MN 56425
“The Post-It our office ran on the front of the Brainerd Dispatch Weekend Edition was one of the most successful advertising strategies we have ever used. The entire process was very efficient. We were pleased with the creative efforts, delivery and response. We had over 300 Post-Its redeemed and filled a semi with disposed electronics, our most successful recycling campaign to date.
Hughes Technologies will definitely use the program again and we would like to thank your team for all their hard work.”
“We appreciate what Health Watch has allowed us to do; from stories on our Level 1a Bariatric program to sharing breakthroughs in minimally invasive surgery to communicating patient success stories and information on our physicians and the type of cutting edge medical procedures and services they provide, Health Watch helps Cuyuna Regional Medical Center in Crosby deliver useful informa-tion on healthcare to the people of this region. Crosby Cares.
Thanks for giving us this opportunity.“
Todd BymarkDirector of Public Relations, CRMC306 E Main StCrosby, MN
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
On The Horizon: Future of Local Newspapers
In the past couple years we have witnessed the devastating effect the internet has had on the newspaper industry. In one large city after another, we have seen large daily newspapers declare bankruptcy, be sold for pennies on the dollar of their previous worth or close outright. There is no doubt the newspaper industry as we have known it has changed forever. Since newspapers have traditionally been one of the most effective means of advertising for small town businesses, what do these changes mean for small town, local newspapers? The answer may surprise you.
According to Professor Michael Ray Smith of Campbell University in North Carolina, small town local newspapers will survive and even prosper in the future because they will remain a single unifying voice for these communities. Smith goes on to say that because small-town newspapers are going hyper-local, they are stimulating their audiences. What was once looked down upon by the big city dailies in their hubris is now becoming the strength that will al-low small town newspapers to flourish: the chronicling of the achievements of local, ordinary people.
From a media standpoint, these small town weeklies will continue to provide a good return on invested advertising dollars because their penetration of the market and the readership on local weeklies tend to be very high. Starch Media and Advertising's research indicates that small town weeklies are read widely in the communities they serve and are even by people who otherwise do not read daily newspapers.
Although some adjustments and concessions will have to be made in their methods of delivery, their status as the source of local information will allow them to be successful. They will con-tinue to serve their communities for years to come regardless what the future holds for big-city dailies.
The Bottom Line: Small town newspapers will continue to be an effective advertising medium for small businesses in their local communities. These small papers are so much a part of their communities that local citizens can't imagine life without them.
- Mark Fyten, MAS
About Mark Fyten, MASMark has over 25 years experience in advertising & marketing, starting in broadcast and moving into promotional
products in 1995. He has spent those 25 years working with small businesses all over Central Minnesota. His focus is always on ideas that help tell your story to your target market with impact and provide satisfactory return
on investment.The Master Advertising Specialist (MAS) designation is awarded by Promotional Products Association Interna-
tional (PPAI) to promotional products professionals whom have completed education requirements demonstrating exemplary commitment to their profession. MAS’s are recognized for providing the highest standards of conduct,
integrity and professionalism to their customers.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
SunMorning
(Mon.-Fri.)1. TOTAL AVERAGE PAID CIRCULATION 15,989 11,944
Core Newspaper with replica electronic 15,989 11,944
1A. AVERAGE PAID CIRCULATION - Core Newspaper Paid for by Individual Recipients
Home Delivery and Mail 10,526 9,817Single Copy Sales 5,212 1,243Total Average Paid by Individual Recipient Circulation - Core Newspaper 15,738 11,060Other Paid Circulation: (See Par. 6A)Single Copy Sales 0 0Educational Programs 36 518Employee/Independent Contractor 183 183Third Party Sales 32 183Third Party Sales - Payment made with barter 0 0
Other Audited Distribution (Optional) 0 0Total Distribution (Optional) 0 0Days Omitted from Averages None of record None of record
AUDITED EVERY OTHER YEAR
BRAINERD DISPATCHBrainerd (Crow Wing County), Minnesota24 months ended September 30, 2009
01-2305-0
Audit Bureau of Circulations
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2011 Display Rates The Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.
per column inch
Guaranteed placement (when available) will have a 30% additional charge to ad rate.
$14.19 $11.52
$13.86 $11.26
$13.53 $10.99
$13.20 $10.72
$12.87 $10.45
$12.54 $10.18
$12.21 $9.92
$11.88 $9.65
$11.55 $9.38
$11.22 $9.11
$10.89 $8.84
$10.56 $8.58
$10.23 $8.31
$2,500 14%
$5,000 16%
$10,000 18%
$15,000 20%
$20,000 22%
$25,000 24%
$50,000 26%
$75,000 28%
$100,000 30%
$125,000 32%
$150,000 34%
$175,000 36%
$200,000 38%
$14.62 $11.95
$14.28 $11.68
$13.94 $11.40
$13.60 $11.12
$13.26 $10.84
$12.92 $10.56
$12.58 $10.29
$12.24 $10.01
$11.90 $9.73
$11.56 $9.45
$11.22 $9.17
$10.88 $8.90
$10.54 $8.62
$15.91 $12.90
$15.54 $12.60
$15.17 $12.30
$14.80 $12.00
$14.43 $11.70
$14.06 $11.40
$13.69 $11.10
$13.32 $10.80
$12.95 $10.50
$12.58 $10.20
$12.21 $9.90
$11.84 $9.60
$11.47 $9.30
(plus $80 media charge)
Ad Regular Display Classified Display Employment Type Sunday Daily Sunday Daily Sunday Daily
Open Rate $16.50 $13.40 $17.00 $13.90 $18.50 $15.00 $14.00
DVContract Disc
Neighbors& Wkd
$12.04
$11.76
$11.48
$11.20
$10.92
$10.64
$10.36
$10.08
$9.80
$9.52
$9.24
$8.96
$8.68
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2011 Color RatesThe Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.
per column inch
$51.60 $98.90 $184.90
$50.40 $96.60 $180.60
$49.20 $94.30 $176.30
$48.00 $92.00 $172.00
$46.80 $89.70 $167.70
$45.60 $87.40 $163.40
$44.40 $85.10 $159.10
$43.20 $82.80 $154.80
$42.00 $80.50 $150.50
$40.80 $78.20 $146.20
$39.60 $75.90 $141.90
$38.40 $73.60 $137.60
$37.20 $71.30 $133.30
$98.90 $184.90 $352.60
$96.60 $180.60 $344.40
$94.30 $176.30 $336.20
$92.00 $172.00 $328.00
$89.70 $167.70 $319.80
$87.40 $163.40 $311.60
$85.10 $159.10 $303.40
$82.80 $154.80 $295.20
$80.50 $150.50 $287.00
$78.20 $146.20 $278.80
$75.90 $141.90 $270.60
$73.60 $137.60 $262.40
$71.30 $133.30 $254.20
Guaranteed placement (when available) will have a 30% additional charge to ad rate.
$51.60 $98.90 $184.90 $98.90 $184.90 $352.60
$49.20 $94.30 $176.30 $94.30 $176.30 $336.20
$46.80 $89.70 $167.70 $89.70 $167.70 $319.80
$44.40 $85.10 $159.10 $85.10 $159.10 $303.40
$42.00 $80.50 $150.50 $80.50 $150.50 $287.00
$39.60 $75.90 $141.90 $75.90 $141.90 $270.60
$37.20 $71.30 $133.30 $71.30 $133.30 $254.20
$2,500 14%
$5,000 16%
$10,000 18%
$15,000 20%
$20,000 22%
$25,000 24%
$50,000 26%
$75,000 28%
$100,000 30%
$125,000 32%
$150,000 34%
$175,000 36%
$200,000 38%
Process Color Spot Color < 33” 33-65” Full Page < 33” 33-65” Full Page
Open Rate $115.00 $215.00 $410.00 $60.00 $115.00 $215.00
DVContract Disc
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2011 Classified Rates
EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $37.50 $45.00 $67.50 $90.00 Per Word $0.67 $0.42 $0.25 $0.25 $0.23Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
NATiONAL/AGENCY EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 50 word Ad $125.00 $150.00 $200.00 $300.00 $350.00 Per Word $0.83 $0.50 $0.33 $0.33 $0.27 Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
MERCHANDiSE & RECREATiON OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $15.00 $18.75 $22.50 $33.75 $45.00 Per Word $0.33 $0.21 $0.13 $0.13 $0.12 AUTOMOTiVE OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $18.75 $22.50 $26.25 $45.00 $52.50 Per Word $0.42 $0.25 $0.15 $0.17 $0.13 REAL ESTATE OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $22.50 $26.25 $30.00 $52.50 $60.00 Per Word $0.50 $0.29 $0.17 $0.19 $0.15 RENTAL OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $26.25 $30.00 $37.50 $60.00 $67.50 Per Word $0.58 $0.33 $0.21 $0.22 $0.17 SERViCE OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $30.00 $45.00 $60.00 $75.00 Per Word $0.67 $0.33 $0.25 $0.22 $0.19
GARAGE SALE OPEN RATE
**Per Word over 40 words: $1.60. 40 word minimum charge.
Days 1-3 4 5 640 word ad** $25.00 $30.00 $35.00 $40.00
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $37.50 $45.00 $67.50 $90.00 Per Word $0.67 $0.42 $0.25 $0.25 $0.23Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
NATiONAL/AGENCY EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 50 word Ad $125.00 $150.00 $200.00 $300.00 $350.00 Per Word $0.83 $0.50 $0.33 $0.33 $0.27 Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.
MERCHANDiSE & RECREATiON OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $15.00 $18.75 $22.50 $33.75 $45.00 Per Word $0.33 $0.21 $0.13 $0.13 $0.12 AUTOMOTiVE OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $18.75 $22.50 $26.25 $45.00 $52.50 Per Word $0.42 $0.25 $0.15 $0.17 $0.13 REAL ESTATE OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $22.50 $26.25 $30.00 $52.50 $60.00 Per Word $0.50 $0.29 $0.17 $0.19 $0.15 RENTAL OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $26.25 $30.00 $37.50 $60.00 $67.50 Per Word $0.58 $0.33 $0.21 $0.22 $0.17 SERViCE OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $30.00 $45.00 $60.00 $75.00 Per Word $0.67 $0.33 $0.25 $0.22 $0.19
GARAGE SALE OPEN RATE
**Per Word over 40 words: $1.60. 40 word minimum charge.
2011 Online Rates
**Please see individual product sheets for specs/requirements
Leaderboard Ad
Impact Ad
Wow Ad
Double Wow Ad
Video Ad
Prime Time Ad
Yahoo! Behavioral Targeting
Impact Print Bundle
Interstitial Ads
Employment
Spotted
News
Classified
Obits
Home Page
Email Blast
Daily Post-it
Corner Peel
Sliding Billboard * Includes $120.00 Set-up Fee
Ad Type Monthly Annual Reccomended Cost per CPM CPM Impressions Month
Double Wow Ad
Prime Time Ad
Impact Print Bundle
Email Blast
Corner Peel
$14
$13
$10
$18
$14
N/A
$18
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
$11
$10
$7
$15
$11
$15
$19
$6
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
50,000
50,000
50,000
50,000
50,000
50,000
30,000
20,000
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
$700/$550
$650/$500
$500/$350
$800/$650
$700/$550
$750
$540/$570
$120
$100/Week
$200/Week
$300/Week
$400/Week
$500/Week
$300/Day
$0.07/email
$100/Day
$280/Day
$400/Day
DMA Core Zips DMA/Core Zips
Monthly/Annual
* Does not include additional print cost
* Video already created
* Mon-Fri, 8am-5pm
* Includes $120.00 Set-up Fee
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2011 Single Sheet Insert Rates
Deadlines – See your media consultant for deadline informa-tion.Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.
8.5” X 11” SINGLE SHEET INSERTSPricing will vary for preprinted inserts • Color printing on glossy paper
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
2011 Single Sheet Insert Rates
11” X 17” SINGLE SHEET INSERSTSPricing will vary for preprinted inserts • Color printing on glossy paper
Deadlines – See your media consultant for deadline informa-tion.Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
20 Page Tab 24 Page Tab 28 Page Tab Open Rate $102.00 Open Rate $112.00 Open Rate $115.00
Deadlines – See your media consultant for deadline information.
Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown.
Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.
Tab Insertion Rates
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Page Size (Image Area): Standard Page ............................... 6 cols. (10.75”) x 21.5” Tabloid Page .................................... 5 cols. (10.75”) x 15”
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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
A slice of “Pie”— and Scrooge |The Central LakesCollege theaterdepartment islooking foward toa busy December.Page 1E
Overheard
Vol. 131-81
www.brainerddispatch.com 50¢
SERVING THEBRAINERDLAKESAREA ANDCENTRALMINNESOTA SINCE 1881
LAST YEAR FOR FAVRE: He might become reporter? | 12A
Thursday, December 2, 2010
24 hours • 12 noon December 2nd thru noon December 3rd17th ANNUAL RADIOTHON TO END CHILD ABUSEHELP KEEP OUR CHILDREN SAFE
Brainerd Dispatch/Jennifer Stockinger
Arnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes on
the Tour of Homes Sunday in Pierz.
Pierz homes areready for holidaysBy JENNIFER STOCKINGER
Staff Writer
PIERZ — An up-north style log
home with green trim was dressed in
more green trimmings to get ready for
the holidays and for the fifth annual
Tour of Homes in Pierz that is sched-
uled Sunday.The log home is owned by Arnold
Kowalczyk and Diane Holmquist.
Kowalczyk designed and built the
home in 2007 in rural Pierz. The home
features vaulted ceilings, a stone fire-
place, a large pond and a waterfall in
the front of the house.The Kowalczyk home is among five
homes to be on the tour that is sched-
uled from 1:30-4 p.m. Tickets are $10
and proceeds from the tour will benefit
Holy Trinity School in Pierz. Tickets
are available at the school, Unity
Bank, F&M Bank and Red’s Auto, all
in Pierz; Double Deuce in Genola; and
Radio Shack in Little Falls.Cari Woitalla, tour marketing coor-
dinator, said funds from the tour will
help enrich students’ activities and
See HOMES, Page 5A
Split puts deficit-cut package in doubtWASHINGTON (AP) — A
painful package of spending cuts
and tax increases drew sharp
challenges from both the left and
right on President Barack
Obama’s deficit commission
Wednesday, putting approval in
doubt. However, both parties’
Senate budget point men
embraced the plan, and even
opponents called it a starting
point for efforts next year to con-
trol the nation’s ballooning debt.“It’s a template that gives peo-
ple an opportunity to start dis-
cussing what we have to do to get
our fiscal house in order,” said
Rep. Xavier Becerra, a California
Democrat on the panel who hasn’t
said whether he’ll support the
package.The 18-member bipartisan
commission scheduled a vote on
the plan for Friday. But as
Wednesday’s meeting demon-
strated, the co-chairmen,
Democrat Erskine Bowles and
Republican Alan Simpson, face a
difficult chore in rounding up the
14 votes needed to officially send
the plan to Congress for consider-
ation.Winning over lawmakers who
are also panel members appeared
to be the biggest remaining chal-
lenge, given the politically incen-
diary nature of many of the pro-
posals. The tax increases it
includes are deal-breakers for
some Republicans, likewise social
program cuts for some
Democrats.The plan calls for sweeping tax
changes that would affect millions
of Americans, including trimming
or doing away with many popular
tax breaks such as the home
mortgage deduction. It would also
See DEFICIT, Page 4A
Brainerd Dispatch/Steve Kohls
Katie Garin (front) and Erica Stepanek guided their sled down the Brainerd High School hill Wednesday.
The fresh snow improved the surface of the popular sliding hill.
FUN ON THE BHS SLOPES East Coastoil drillingrejectedby Obama
WASHINGTON (AP) —Pointing to the BP blowoutand risks of a new environ-mental disaster, the Obamaadministration reverseditself Wednesday and prom-ised not to pursue offshoredrilling in the eastern Gulfof Mexico or anywhere elsealong the nation’s EastCoast.
The decision was hailedin Florida, which dependson tourists drawn by thestate’s white beaches, butcriticized by the oil industry,which said the administra-tion was stifling crucial U.S.energy production and cost-ing recession-battered job-seekers golden opportuni-ties for new work.
The administration hadbacked a major expansionof offshore drilling earlierthis year, in part to gainsupport for comprehensiveclimate legislation inCongress, one of PresidentBarack Obama’s top legisla-tive goals.
Interior Secretary KenSalazar denied politicsplayed any role, saying theBP spill taught officials anumber of lessons, “mostimportantly that we need toproceed with caution andfocus on creating a morestringent regulatoryregime.”
The new drilling focuswould be on areas withleases that are currentlyactive in the central andwestern Gulf of Mexico.
StocksenjoyupsurgeBloomberg News
NEW YORK — Stocksrallied Wednesday, sendingthe Standard & Poor’s 500Index to the biggestadvance in three months,amid improving global eco-nomic data and on investorspeculation of a largerEuropean financial rescue.
The S&P 500 added 2.2percent to 1,206.07. Today’sgain followed rallies of 3percent on Sept. 1 and 2.2percent on Aug. 2, meaningthe three biggest advancessince July occurred on thefirst trading day of a month,Bloomberg data show. TheDow Jones IndustrialAverage rose 249.76 points,or 2.3 percent, to 11,255.78.
“The recovery is unfold-ing,” said John Praveen, theNewark, N.J.-based chiefinvestment strategist atPrudential InternationalInvestments Advisers. “Thequality of the economic datahas been improving. There’sa strong bid for commodi-ties as China is growing at astrong pace. There’s someeasing of concerns aboutEurope. Those are all cata-lysts for a stock rally.”
The Dow average hasrallied in December morethan in any other monthover the last century,according to data compiledby Bespoke InvestmentGroup. On average, the 30-stock gauge has risen 1.3percent in the month.
A slice of “Pie”— and Scrooge |The Central LakesCollege theaterdepartment islooking foward toa busy December.Page 1E
Overheard
Vol. 131-81
www.brainerddispatch.com 50¢SERVING THEBRAINERDLAKESAREA ANDCENTRALMINNESOTA SINCE 1881
LAST YEAR FOR FAVRE: He might become reporter? | 12A
Thursday, December 2, 2010
24 hours • 12 noon December 2nd thru noon December 3rd17th ANNUAL RADIOTHON TO END CHILD ABUSEHELP KEEP OUR CHILDREN SAFE
Brainerd Dispatch/Jennifer StockingerArnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes onthe Tour of Homes Sunday in Pierz.
Pierz homes areready for holidaysBy JENNIFER STOCKINGERStaff Writer
PIERZ — An up-north style loghome with green trim was dressed inmore green trimmings to get ready forthe holidays and for the fifth annualTour of Homes in Pierz that is sched-uled Sunday.
The log home is owned by ArnoldKowalczyk and Diane Holmquist.Kowalczyk designed and built thehome in 2007 in rural Pierz. The homefeatures vaulted ceilings, a stone fire-place, a large pond and a waterfall in
the front of the house.The Kowalczyk home is among five
homes to be on the tour that is sched-uled from 1:30-4 p.m. Tickets are $10and proceeds from the tour will benefitHoly Trinity School in Pierz. Ticketsare available at the school, UnityBank, F&M Bank and Red’s Auto, allin Pierz; Double Deuce in Genola; andRadio Shack in Little Falls.
Cari Woitalla, tour marketing coor-dinator, said funds from the tour willhelp enrich students’ activities and
See HOMES, Page 5A
Split puts deficit-cut package in doubtWASHINGTON (AP) — A
painful package of spending cutsand tax increases drew sharpchallenges from both the left andright on President BarackObama’s deficit commissionWednesday, putting approval indoubt. However, both parties’Senate budget point menembraced the plan, and even
opponents called it a startingpoint for efforts next year to con-trol the nation’s ballooning debt.
“It’s a template that gives peo-ple an opportunity to start dis-cussing what we have to do to getour fiscal house in order,” saidRep. Xavier Becerra, a CaliforniaDemocrat on the panel who hasn’tsaid whether he’ll support the
package.The 18-member bipartisan
commission scheduled a vote onthe plan for Friday. But asWednesday’s meeting demon-strated, the co-chairmen,Democrat Erskine Bowles andRepublican Alan Simpson, face adifficult chore in rounding up the14 votes needed to officially send
the plan to Congress for consider-ation.
Winning over lawmakers whoare also panel members appearedto be the biggest remaining chal-lenge, given the politically incen-diary nature of many of the pro-posals. The tax increases itincludes are deal-breakers forsome Republicans, likewise social
program cuts for someDemocrats.
The plan calls for sweeping taxchanges that would affect millionsof Americans, including trimmingor doing away with many populartax breaks such as the homemortgage deduction. It would also
See DEFICIT, Page 4A
Brainerd Dispatch/Steve KohlsKatie Garin (front) and Erica Stepanek guided their sled down the Brainerd High School hill Wednesday.The fresh snow improved the surface of the popular sliding hill.
FUN ON THE BHS SLOPES East Coastoil drillingrejectedby Obama
WASHINGTON (AP) —Pointing to the BP blowoutand risks of a new environ-mental disaster, the Obamaadministration reverseditself Wednesday and prom-ised not to pursue offshoredrilling in the eastern Gulfof Mexico or anywhere elsealong the nation’s EastCoast.
The decision was hailedin Florida, which dependson tourists drawn by thestate’s white beaches, butcriticized by the oil industry,which said the administra-tion was stifling crucial U.S.energy production and cost-ing recession-battered job-seekers golden opportuni-ties for new work.
The administration hadbacked a major expansionof offshore drilling earlierthis year, in part to gainsupport for comprehensiveclimate legislation inCongress, one of PresidentBarack Obama’s top legisla-tive goals.
Interior Secretary KenSalazar denied politicsplayed any role, saying theBP spill taught officials anumber of lessons, “mostimportantly that we need toproceed with caution andfocus on creating a morestringent regulatoryregime.”
The new drilling focuswould be on areas withleases that are currentlyactive in the central andwestern Gulf of Mexico.
StocksenjoyupsurgeBloomberg News
NEW YORK — Stocksrallied Wednesday, sendingthe Standard & Poor’s 500Index to the biggestadvance in three months,amid improving global eco-nomic data and on investorspeculation of a largerEuropean financial rescue.
The S&P 500 added 2.2percent to 1,206.07. Today’sgain followed rallies of 3percent on Sept. 1 and 2.2percent on Aug. 2, meaningthe three biggest advancessince July occurred on thefirst trading day of a month,Bloomberg data show. TheDow Jones IndustrialAverage rose 249.76 points,or 2.3 percent, to 11,255.78.
“The recovery is unfold-ing,” said John Praveen, theNewark, N.J.-based chiefinvestment strategist atPrudential InternationalInvestments Advisers. “Thequality of the economic datahas been improving. There’sa strong bid for commodi-ties as China is growing at astrong pace. There’s someeasing of concerns aboutEurope. Those are all cata-lysts for a stock rally.”
The Dow average hasrallied in December morethan in any other monthover the last century,according to data compiledby Bespoke InvestmentGroup. On average, the 30-stock gauge has risen 1.3percent in the month. Sunday 5x1 (8.9375” x 1”) $240
Sunday North Country 6x2 (10.75” x 2”) $200
Sunday Business News 3x1/2 (5.3125” x .5”) $80
Weekdays 5x1 (8.9375” x 1”) $200
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Thursday Entertainment 6x2 (10.75” x 2”) $200
Thursday Auto 6x2 (10.75” x 2”) $200
FIrST rIghT OF rEFuSAlFront page banner ads are sold by the day and are subject to first right refusal. Every December, advertisers are contacted with the schedule of banner ads they ran during the year and given the opportunity to purchase the same dates for the next year. Once that is completed, the available days will be sold on a first come, first serve basis.
Deadline: Same as display ads
The Dispatch also offers banner ads on several front pages – the main news page and several special sections. All but the banner on the Obituary page and Dream home Page are process color.
* Obituary and Friday Dream Home banner ads have special discount packages:
26 or 52 week commitment: 25% discount
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Neighbors
NEIGHBORS IN BUSINESS Every week the Dispatch publishes a special feature in our Neighbors section on Wednesdays to spotlight our outlying communities. It also appears in our Neighbors Weekend Edition on Fridays. Format and specifications are the same as the Dispatch.(13 week commitment):2 col. x 4” ad ............................................................. $60 per week2 col. x 8” ad ........................................................... $110 per week
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NEIGHBORSNEIGHBORSSECTION N
NO FISH STORY | All in the Family | Page 2N
Wednesday, December 1, 2010; Neighbors Weekend Edition, Friday December 3, 2010 BRAINERD DISPATCH
ASK A MASTER GARDENER
Fall’s swan song
Swans on Steamboat Bay on Gull Lake. Photo submitted by Don and Patty Rodningen of Steamboat Bay. Do you have a recent scenic picture that shows the beauty of the
lakes area? Send it to [email protected] for possible publication in the Neighbors section. Be sure to include your name, where you are from, a brief
description of the photo and when and where it was taken.
Dear master gardener: My mom is a gardener
and I would like to give her something “gardeny”
for Christmas. Do you have any suggestions?
Books and tools and plants all make good gifts.
Bookstores have many good gardening books, but
make sure they are appropriate for our climate,
which is zone 3. Books such as Melinda Myers’
Month-by-Month Gardening in Minnesota would fit
that criterion. So would a magazine such as
Northern Gardener, published by the Minnesota
State Horticulture Society.Good quality hand tools, such as a hand pruner,
a lopper or a sturdy “claw” or dandelion digger
might be welcome. Larger tools such as spades,
potato forks, edgers, etc., may also fill a need.
Other possibilities would be a membership to
the Northland Arboretum, kneeling pads or stools,
close-fitting half-rubberized gloves or a pail fitted
with a canvas lining with slots and pockets for gar-
den tools and supplies. A gift certificate to a seed
catalog company or garden store would always be
appreciated, too.
Dear master gardener: A friend gave me a
blooming amaryllis as a gift. How do I take care
of it?An amaryllis is a beautiful flowering house-
plant that has large trumpet-shaped flowers on 1-
to 2-foot stalks. They come in red, salmon, pink,
apricot, white or bi-color. While your amaryllis is
blooming, you will want to prolong the life of the
flowers by keeping it out of direct sunlight. After
your plant is finished blooming, cut the faded
flowers off, being careful not to remove the flower
stalk until it has turned yellow. After it has fin-
ished blooming, keep your amaryllis in the
brightest spot in your house and continue water-
ing and fertilizing it regularly. Make sure the
water drains from the pot so your plant does not
get root rot.Next spring or early summer, when all danger of
frost is gone, place your amaryllis outside. Keep it
in a shaded area at first, then slowly move it to a
place in your garden that receives at least six hours
of sunlight daily. Sink the pot into the ground and
fertilize it all summer.
Bring it back indoors before the first frost in the
fall and store it in a cool, dark place and do not
water it. Remove the foliage when it has become
dry and shriveled. The bulbs can be forced into
bloom again after your plant has rested for eight to
12 weeks. When you see new growth, set your
amaryllis back into bright light and begin water-
ing it again. You will see the stalks appear and
the flowers will follow about four to six weeks
later. Amaryllis like to be pot bound, so you will
only have to repot it about every three to four
years.
Dear master gardener: The soil in my house-
plants is turning white and crusty on top. Also,
I have a few clay pots that have white around
the rim. What is this?
It sounds like the soil in your pots has a build-
up of soluble salts. These salts accumulate on top
of the soil, forming a white crust. You also may see
a ring of salt deposits around the top edge of your
pots and on the outside of clay pots. You can pre-
vent soluble salts from building up by proper
watering.If at all possible, do not use softened water to
water your plants because it adds chemical salts to
the soil, which can build up and potentially injure
the roots of your plants, just like fertilizer can.
You can flush most of the salts out by holding
your pot over a sink and watering your plant heav-
ily, allowing the water to run out of the drainage
holes. Discard any water left in the saucer so the
salts you just leached out are not reabsorbed back
into the soil through the drainage holes or walls of
the clay pot. If there is a layer of salts on the top of
your soil, remove it before you begin leaching.
If the soluble salt level is very high, you may
want to repot the plant. When you repot a plant,
choose a container with drain holes so water can
drain freely from the soil. Layering pebbles in the
bottom of a solid container will not help soil
drainage.
CROW WING MASTER GARDENERS are trained and certi-
fied volunteers for the University of Minnesota Extension
Service. All information given in this column is based on
research and information provided by the university. To ask a
question, call the Master Gardener Help Line at 824-1000,
extension 4040, and leave a message. A master gardener will
return your call.
December tips• When you buy a poinsettia, choose a stur-
dy, healthy one. Wrap it well in the store andput it into a warm car. When you get it home,remove the wrap and any paper covering thepot. Check to be sure the pot has a drainagehole. Water whenever the surface starts to dry.Place in a sunny window and fertilize in four tosix weeks.
• Poinsettia sap may irritate skin but theplant is not toxic when eaten. Holly and mistle-toe, however, can be dangerous, especially wheneaten by children. Ornamental peppers are notpoisonous but can be so “hot” that handlingthem can be painful, especially when pepperoils on hands get rubbed into eyes.
• Dust on houseplant leaves is unsightlyand prevents the sun’s benefits from beingabsorbed by the plant. Periodically clean bothupper and under sides of leaves with warmwater, to which a drop or two of dish soap hasbeen added. Do not use mayonnaise or milkbecause they leave a residue that attracts dust.
• Continue to check stored dahlia tubersand canna bulbs for mold, soft spots and shriv-eling, all of which should be discarded. Suchdamage can mean that storage temperaturesare too high and/or air circulation is poor.
• Choose a fresh Christmas tree to meetyour needs. Balsam is most fragrant. Norwaypine holds heavy ornaments well. White pinehas softer, longer and fragrant needles suitablefor lightweight ornaments. White spruce andNorfolk Island pine are good tabletop trees.
• De-icers often damage grass and shrubs.Use sand instead.
A ‘Gardeny’ Christmas
PRSRT STD
U.S. POSTAGE PAID
BRAINERD, MN
PERMIT NO. 250
Postal CustomerECR WSS
• Publishes Wednesdays and Neighbors Weekend Edition on Fridays.
• Spotlights outlying neighborhoods and reader submitted photos.
• Total print distribution: 21, 250
• NEW ADDITION!! INCLUDED in the pricing is our extended weekend edition the third Friday of each month to reach over 4,800 more households!
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Entertainment
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Inserts Dispatch Copy/Space DeadlineThursdays Tuesday before Noon
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Thursday’s Dining & Entertainment guide
Ad Size: 3 x 3.5” (5.3125” x 3.5”) FULL COLOR!
Rate: $299 per month (that’s $74.75 per week!)
ARTS/ENTERTAINMENT Thursday, December 2, 2010 3E
Brainerd Dispatch | www.brainerddispatch.com
ENTERTAINMENT
IDEAS
It’s Not Too Late!We still have space available for
your Holiday Parties.
Private Dining Available
Prairie Bay Catering
Delivered to your home or Offi ce
Reward your employees this holiday
season with a catered lunch.
No group too
big or small!
2 1 8 . 8 2 4 . 6 4 4 4
15115 Edgewood Dr. • Baxter
w w w . p r a i r i e b a y . c o m
Open Wednesday-Saturday, 5-9 pm
Stop by for a hot drink & enjoy the
East Gull Lake Cross Country Ski Trails!
Fish Fry Wednesday & Thursdays, just $14.95
Visit www.maddens.com for
menu, and upcoming special events
Call 218.828.1440
Now Open Sundays
Noon - 5PMReserve your Holiday
Party Today!
December Events
Thursday
Bingo - 7:00 pm
Friday
Comedian - 9:00 pmRock & Bowl 9:30 - Live DJ to follow Comedian.
Saturday
Moonlight Bowl - 9:30 pm
Buy OneAppetizer, Get
One FREEGood Only During Bingo
Good Only Thursday, Dec. 2
Buy One, Get One FreeFriday Rock & Bowl
OR Good For 1 FREE Drink
During Comedy Show
Valid Dec. 3
Bargain NightEveryone is
$5.00 OffMoonlight Bowl
Valid Dec. 4
218-829-31507609 Excelsior Rd. N.
Baxter, MN 56425
PB BOWL COUPON PB BOWL COUPON PB BOWL COUPON
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CENTRAL MINNESOTA’S HOME FOR ARTS & ENTERTAINMENT
MATINEE! MATINEE!PARAMOUNT THEATRE DOWNTOWN ST. CLOUD
Mon-Thur Dec 20-23, 7:30Sun Dec 26, 2:00All Tickets: $19
Christmas Show! Mon-Tues Dec 27-28
1:30 & 7:00Adult: $20 Sr: $18
For tickets call 320-259-5463 or order online at paramountarts.org
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
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link to your website or weekly print ad!
leaderboard Specifications:728x90 pixels (72 DPI)30K maximum file sizeGIF or JPG preferred
Flash and HTML supported
Fast Facts:More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day.
We have more than 120,000 unique visitors and 1.7 million page views per month.
43% of users are female, 57% users are male
67% of users are between the ages of 25-54.
83% of users are non-subscribers to the Brainerd Dispatch.
Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345
A leaderboard ad appears on the top of the page. They are in a rotation with other leaderboard ads. We can customize the number of impressions over any time frame.
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An impact ad appears in the content of the site. They are in a rotation with other impact ads. We can customize the number of impressions over any time frame.
Impact Ad Specifications:160x600 pixels (72 DPI)30K maximum file sizeGIF or JPG preferred
Flash and HTML supported
Only $500* per month!*get 50,000 impressions/month with a one-year contract!
leaderboard
Impact Ad
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Fast Facts:More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day.
We have more than 120,000 unique visitors and 1.7 million page views per month.
43% of users are female, 57% users are male
67% of users are between the ages of 25-54.
83% of users are non-subscribers to the Brainerd Dispatch.
Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345
WOW Ad options
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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Drive quality traffic to your site with engaging and non-intrusive ad formats. Click-to-play video ads allow you to reach your target audience.
Video Ad Specifications:300x250 pixels (72 DPI)• 100K maximum file size
Flash and HTML supported
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Includes: a Top Leaderboard, an Impact Ad and a Bottom
Leaderboard.
Only $750* per month!*get 50,000 impressions/month with a one-year contract!
link to your website or weekly print ad!
Fast Facts:More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day.
We have more than 120,000 unique visitors and 1.7 million page views per month.
43% of users are female, 57% users are male
67% of users are between the ages of 25-54.
83% of users are non-subscribers to the Brainerd Dispatch.
Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345
reach your audience at the “Prime Time”8am - 5pm
Monday through Friday
leaderboard Specifications:728x90 pixels (72 DPI)30K maximum file sizeGIF or JPG preferred
Flash and HTML supported
Impact Ad Specifications:160x600 pixels (72 DPI)30K maximum file sizeGIF or JPG preferred
Flash and HTML supported
Prime Time Package
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
An Interstitial Ad is displayed between 2 pages of the website. If a user clicks on obits for example, the interstitial ad is shown and then the user is taken to the obits section. Interstitials will run daily and there are limited spots available.
link to your website or weekly print ad!
Fast Facts:More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day.
We have more than 120,000 unique visitors and 1.7 million page views per month.
43% of users are female, 57% users are male
67% of users are between the ages of 25-54.
83% of users are non-subscribers to the Brainerd Dispatch.
Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345
Interstitial Specifications:500x500 pixels (72 DPI)30K maximum file sizeGIF or JPG preferred
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Attract visitors to your site! These ads are non-intrusive and extremely eye-catching. Positioned in the right corner of the screen. Corner peel’s expand with a user hovers over it.
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Online popup post-it ad appears over the home page to every visitor on their first impression of the day. Ad then glides into a position near the top of the home page the remainer of the day guaranteeing you a minimum of 10,0000 impressions. Only one advertiser per day can have this spot.
Only $100 per day!
Corner Peel
Post-It
Attract visitors to your site! These ads are non-intrusive and extremely eye-catching. Positioned in the right corner of the screen. Corner peel’s expand with a user hovers over it.
Corner Peel
Post-It
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Online popup post-it ad appears over the home page to every visitor on their first impression of the day. Ad then glides into a position near the top of the home page the remainer of the day guaranteeing you a minimum of 10,0000 impressions. Only one advertiser per day can have this spot.
Post-ItPost-It
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Fast Facts:More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day.
We have more than 120,000 unique visitors and 1.7 million page views per month.
43% of users are female, 57% users are male
67% of users are between the ages of 25-54.
83% of users are non-subscribers to the Brainerd Dispatch.
Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345
Sliding Billboard Specifications:
950x300 pixels (72 DPI)300K maximum file sizeGIF or JPG preferred
Flash and HTML supported
Pencil Ad Size:950x60 pixels (72 DPI)300K maximum file sizeGIF or JPG preferred
Flash and HTML supported
The Billboard temporarily “pushes” content down to reveal a large ad format. These ads are memorable. Once your mesage appears, it then converts into a pencil sized ad for constant exposure.
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Sliding BillboardThe Billboard temporarily “pushes” content down to reveal a
appears, it then converts into a pencil sized ad for constant exposure.
Sliding Billboard
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• Replay Capability
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Fast Facts:More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day.
We have more than 120,000 unique visitors and 1.7 million page views per month.
43% of users are female, 57% users are male
67% of users are between the ages of 25-54.
83% of users are non-subscribers to the Brainerd Dispatch.
Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345
1. Pages viewed2. Time spent on page3. Total time on site4. Exit page5. Page within site that generated: a. Phone call b. Email c. Forum Submissions
Only $12 per month!
Once they leave our site, you now have the ability to know:
1. Pages viewed2. Time spent on page3. Total time on site4. Exit page5. Page within site that generated: a. Phone call b. Email c. Forum Submissions
have the ability to know:
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Fast Facts:More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day.
We have more than 120,000 unique visitors and 1.7 million page views per month.
43% of users are female, 57% users are male
67% of users are between the ages of 25-54.
83% of users are non-subscribers to the Brainerd Dispatch.
Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345
• Yahoo! offers many unique targeting capabilities to find an advertiser’s most valued customers!
get the right message to the right user at the right time!
$19 CPMCost/1,000 Impressions
Core Zips (60 mile radius, Brainerd lakes Area)
$18 CPMCost/1,000 Impressions
Entire DMA (Designated Market Area)
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
What does the App offer?• For iPhone, iPad and Android- covers over 75% of the smartphone traffic!• Publisher customization to give the user a unique, relevant, and up to date media experience!• User tools to keep them in touch with local and national events• Video and audio capable, Interactive Weather Radar, Alerts!
What does the advertiser get?• Option for either a Banner, or a Splash Screen sponsorship• Banner ads exclusive by category- all sports pages, all weather pages, all news pages- that’s YOUR space!• Exclusive to your industry- only 1 financial institute, only 1 restaurant, only 1 realtor! Talk about being dominant!• Ads are clickable! Have a web storefront? Link it there- boost your website traffic and web sales!• Ability to change your ad design- change your ad with the season!
Why?• Online traffic to our website from a mobile device has more than tripled in 2010- and it will only go up!• iOS and Android account for over 75% of that traffic• Reach a demographic that has the means and desire to reach out to your business!
how are you staying ahead of the curve?
Be an exclusive part of The Dispatch’s Smartphone App!
rates
Banner Ad: $200/month or $2000 w/1yr contract (Save $400!)
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business!
Med
ia
bringing you the hometown news since 1881
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
WINTER 2010
A BRAINERD DISPATCH PUBLICATION
by women… for women…
about women…
Inside:• Lakes Area Food Shelf
• Coming Clean
• Talking to William
• A quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region.
• Long shelf life, Glossy pages throughout.
• Distributed to over 22,500 homes in the lakes area
• One price, two products! Reach two different audiences!
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
• A quarterly publication that focuses on health care in the Brainerd Lakes Area.
• Full color ads included,
• One price, two products!
• Distributed to over 22,500 homes plus online exposure included!
Online OnlineAll ads are process color Single Impressions 3+ issues impressions
Back Page $1170 17,500 $1053 15,795Page 2 (inside front cover) $1080 16,200 $972 14,580Inside Back Page $990 14,850 $891 13,365Full Page 9.25” x 10.5” $900 13,500 $810 12,150Half Page, vertical 4.5” x 10.5” $450 6,750 $405 6,075Half Page, horizontal 9.25” x 5.25” $450 6,750 $405 6,075Quarter Page, 4.5” x 5.25” $225 3,375 $203 3,045Advertorial: Purchase a full page ad and include 1 facing full page of editorial – supplied by advertiser $250 NA $250 NA
ÒH ouseholds over 50 spend more than $1.7 trillion on goods and services
annually, they own 65% of the total net worth among all U.S. households, and they are responsible for 60% of
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
All ads are process color Full Page Inside Front (Glossy) $750Full Page Inside Back (Glossy) $750Full Page (7.875”x10”) $500Half Page (7.875”x5”) $350Quarter Page (3.875”x5”) $200Banner (7.875”x1.5”) $100
District ISD 181’s newest way of informing the community of what is going on in the school district.
• A great way to show your support and reach people in the community.
• Published twice a year, Fall and Spring.
• Total print distribution of 18,000+ homes.
• Space and sizes are limited, contact your sales representative for details.
Contact your School specialist:
Contact your marketing consultant:
InsertsDispatch
April 8October 14
Space/CopyDeadline
March 8 September 20
ÒW e Are 181 has been a concept in the making for nearly two years before finally becoming a reality. We Are 181 was well
received and feedback from readers across the District has been very positive.Ó
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
One color charge for all insertionsStandard rates apply
Brainerd Dispatch, Tuesday, November 16, 2010
Neighbors Weekend Edtion, Friday, November 19, 2010
A TRIBUTE
One row at a time
Greti Hill, a Brainerd resident who came
to America from Germany, died Nov. 3.
She wasn’t afraid to speak her mind.
By DEANN BARRY
When I was asked if I wanted to write
a memorial for Greti Hill, I was hesitant.
Not because I didn’t want to, but because
I was very close to Greti.So writing this is very personal for me.
Greti and her husband, Jerry, were
friends with my mother and father-in-law
for many years. So, when I became execu-
tive director of the Lakes Area Senior
Activity Center, where Greti was an active
member and a volunteer, we already
shared “history.”Over the past six years that I have been
the senior center’s director, we have added
to that history! Greti had volunteered as a
greeter at the front desk, taught knitting
classes and as a vendor in the gift shop at
the senior center for many years. She was
as busy as her health would allow.
I knew that Greti had immigrated to
America from Germany, but I had no idea
how much history she knew and had lived.
She grew up in Germany before World
War II and her memory was as clear in
2010 as it was when the war broke out.
The remembrance of shocking events
maybe doesn’t leave you unmarked; it did-
n’t Greti. She told of the history after one
of our monthly dinners once, complete
with photos, books, memorabilia and she
touched many with her sharing. She also
had brought with her her citizenship
papers. There were 43 pages to it. She had
to learn to speak, read and write English
before she could become a citizen. It left
me impressed with her desire to become a
U.S. citizen.To those who knew Greti well, speak-
ing her mind was just how it was. There
was no wondering what was on her mind
or how she felt about something. I liked
that about her. I knew exactly where I
stood with her.We were not always on the same side of
the line, and as long as I had an explana-
tion for my opinion, she was all right with
that.A person whom Greti had taught to
knit shared with me that at one of the
beginning classes the directions seemed
overwhelming and Greti had stated we
are going to knit just one row at a time
and that is how we are going to do those
directions. Somehow, I think that she was
teaching more than just knitting. That’s
just how she was.Rather than this being a memorial, I
would like it to be a tribute. A tribute to a
one-of-a-kind, wonderful, faith-based,
classy lady who was 88 years young. She
lived life to its fullest and gave back more
than her share. Many will miss Greti. But
we will take each day one row at a time.
DEANN BARRY is the executive director of the
Lakes Area Senior Activity Center.
Seniorsstrike up newfriendships
By JENNIFER STOCKINGER
Staff Writer
BAXTER — The atmosphere was full of
laughter — people shooting the breeze,
telling a few jokes, giving high five’s and hav-
ing just a good time.This is what you see when walking into
Paul Bunyun Bowl in Baxter every Friday
morning. About 20 senior citizens come out
every week to bowl in the Senior Moments
bowling league.Mike McFarland of Paul Bunyan Bowl
said the Senior Momentsleague has been
around for eight years. The league is 28
weeks long and starts after Labor Day.
“It’s an inexpensive, local and fun option
for seniors to get out and bowl and socialize
with others,” McFarland said. “They have a
good time.”S e n i o r
Moments is one ofseveral bowlingleagues geared forsenior citizens inthe Brainerd lakesarea. Jack’s Housein Brainerd, whichopened in 2003,also hosts bowlingleagues for seniorsthat run for 30weeks beginning inSeptember andinvolves more than120 bowlers. Theleagues are MixedSenior CoffeeBreak, held at 1p.m. Wednesdays;a women’s leaguecalled Kahoutek,held at 10 a.m.Fridays; and a sen-ior color pin leagueat 1 p.m.Tuesdays.
Ginger Lorentzof Jack’s Housesaid the advan-
tages for seniors being involved in bowling
leagues are it helps them stay active and gets
them involved in the community. Lorentz
said there are seniors in their 80s and 90s
who bowl and they’re “good bowlers.” Lorentz
said some of the senior bowlers have compet-
ed in state and national tournaments.
“These leagues have bowlers of all skill
levels,” said Lorentz. “They’re a real fun
group.”
Brainerd Dispatch/Steve Kohls
Reggie Anderson of Brainerd kept
his eyes on the pins before he
threw his ball during a game at
Paul Bunyan Bowl in Baxter.
Anderson is on a Friday morning
league called Senior Moments.
See BOWLING, Page 2S
Brainerd Dispatch/Steve Kohls
Deann Ebert got ready to release her ball during a game recently during a senior bowling league at Paul Bunyan
Bowl in Baxter.
• Monthly edition
• Direct market for seniors an the young of heart
• Distributed to 22,000 homes in the Dispatch newspaper and our free weekly publication Neighbors Weekend Edition
• Spotlights individuals and activites of area seniors.
Contact your marketing consultant:
ÒT he mature market has over $1.6 trillion in spending power and a net
worth thatÕ s nearly twice the U.S. average. The facts speak for
themselves -- the mature market represents a tremendous opportunity
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
ÒI tÕ s accepted that most people begin their search for a new home online while a large segment still likes to see open houses and available listings in the print. True success is finding a way to allow the digital media and
print media to compliment each other. We can do that for you!Ó
Up North HomeFinderSunday, January 16, 2011 9D
T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8
4663 PINE STREET, NISSWA
NISSWA LAKE/GULL CHAIN - ENERGY efficient 4 BR/4 BA new construction
with picturesque lake views from every room. Large gourmet kitchen w/
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
UpNorthHomeFinder.com
have some flippin’ fun - real estate style
Designed for Realtors who have high-end list-ings and are looking for that “Wow” factor. Let your sellers know that you are serious about innovative marketing!
Ads feature a large full color photo of your listing along with the MLS number, price and address or lake name. Move your cursor over the tiles and they “Flip” to a photo of the agent along with phone numbers, email address and company logo. Click the ad to find a link directly out to the agent website.
This fun interactive feature is guaranteed to catch the eye…and best of all, it’s affordable!
Space is limited!!6 Tiles on the Luxury Lakeshore landing page6 Tiles on the High-End Off Lake landing page3 Tiles on the Commercial Page
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Designed for Realtors who have high-end list-ings and are looking for that “Wow” factor.
* Bundle with print for a complete listing solution.
This
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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
UpNorthHomeFinder.com
Featured Tiles: (2 spots available)Appear on the top right rail of the home page. These affordably sized ads feature your photo/contact information and link out to your website. ...........................................................$100/mo.6 month contract....................................$50/mo.
Premier homes: (10 spots available)An enhancement to our HomeFinder print ads, the Premier Homes feature showcases your listing at the top of the www.upnorthhomefinder.com website for an entire week........................$25/wk.
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Whether you’re Buying or Selling, I’m...
run of Site listing: (4 spots available)Feature your Listing with our Run of Site placement. Priced by the week so that you can rotate your inventory, highlighting a new home each week. As with all of our online products, link back to your website directly from the ad! Appearing on www.brainerdlakesbound.com, www.brainerdslist.com, & www.upnorthhomefinder.com ..........................................................$100/Mo.
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
UpNorthHomeFinder.com
Featured Agents/Find an Agent:Includes an Agent photo, profile paragraph, a list of all of the Agent’s listings that have been advertised in HomeFinder, a link to the Agent’s email & website, and both a side rail placement, a top of page placement, and a listing on our find an agent search page. Send us your info and we will take care of the rest!...........................................................................FREE!
Find a lender:A listing on our find a lender search page. Includes a company profile and list of your morgage lenders along with company logo, contact information and link to your website..............................................$50/mo.
Featured lender/Mortgage Calculator Sponsor:Includes all great features of Find a Lender, and a listing on the home page of upnorthhomefinder.com, sponsoring the Mortgage Calculator................................................................$100/mo.
Featured Brokers: What a great way to boost ALL of your agents at the same time for one low monthly price. Featured Broker tiles appear throughout the website and link to a description of your company and agents, along with a complete inventory of all properties listed by your company that have been advertised in the Brainerd Dispatch HomeFinder..........................$100/mo.
Featured Contractors:Front page listing on home page of upnorthhomefinder.com. Includes a company profile and list of your morgage lenders along with company logo, contact information and link to your website....................................................$100/mo.
Featured Contractors
Northridge Construction
Brainerd, MN
Contact
Bill Anderson Builders
Baxter, MN
Contact
View All Featured Contractors
Get featured today!
More Details
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Up North HomeFinder
homefinder Ads
The Friday/Weekend print Homefinder ads: 2 column x 4.5”. Full color with an oversized photo of the house, agent photo, logo and property description.
HomeFinder ads are featured for one week on www.upnorthhomefinder.com. Information includes photo of the home, contact information for the agent with live links out to email & websites.
Banks and For Sale By Owners are welcome!
homes Section Display Ads
For Realtors, Builders, Contractors, Senior Living Communities, Apartment Complexes & Mortgage Lenders looking for high-impact image ads.
All full-color ads automatically run Friday/Weekend. That’s two days in print for one low price.
Full Page: $1,000 6 Col x 21.5”Half Page $ 500 6 Col x 10.5”Quarter Page: $ 250 3 Col x 10.5”Eighth Page: $ 125 3 Col x 5”
Send us your camera-ready pdf or allow our Creative Department to craft an eye-catching ad for you at no extra charge.
6978 CRICKET LANE, NISSWA
With 275 Feet of Frontage on Clark Lake, This Adorable 2BR/1BA Cabin is
Situated on a Peninsula with End-of-the-Road Privacy and Dotted with Pines.
Beautifully Landscaped, This Little Piece of West-Facing Heaven is Minutes
Homes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for SaleHomes for Sale
2008 New Vision 16’x80’
3 BR, 2 BA, deluxe
Appliances, Heavy Insulation,
MN Built, Large Quiet Lot.
Sale Price: $39,900
1980 Artcraft 14’x70’
3 BR, 1 BA, New Carpet, Large Deck.
Sale Price: $17,900
1991 Marshfi eld 16’x80’
3 BR, 2 BA, NEW Wood Floor, Nice Quiet Lot,
New Carpet, A Must See!
Sale Price: $22,500
1982 Artcraft 16’x70’
3 BR, 2 BA ,Wood Floor
Sale Price: $17,900
1995 Dutch 16’x80’
3 BR, 2BA with new carpet,
paint and a large deck
Sale Price: $23,900
Cash Buyer - Used
Mobile Homes - All Sizes & Models,
Whole Sale Buyer - Call Rick
SAT - 22ND12PM-2PM
3884 Woodlawn Street, Brainerd
Here’s the home you’ve been looking for! Ex-
ceptional 4BR/2BA home with a wonderful open Here’s the home you’ve been looking for! Ex-
ceptional 4BR/2BA home with a wonderful open Here’s the home you’ve been looking for! Ex-
floor plan, inviting foyer, beautiful fireplace, close ceptional 4BR/2BA home with a wonderful open
floor plan, inviting foyer, beautiful fireplace, close ceptional 4BR/2BA home with a wonderful open
to lakes, dining, golf, and shopping!floor plan, inviting foyer, beautiful fireplace, close
to lakes, dining, golf, and shopping!floor plan, inviting foyer, beautiful fireplace, close
Hwy 371N to a L on Green Gables Rd, L on Shady to lakes, dining, golf, and shopping!
Hwy 371N to a L on Green Gables Rd, L on Shady to lakes, dining, golf, and shopping!
Lane, L on Woodlawn Street.Hwy 371N to a L on Green Gables Rd, L on Shady
Lane, L on Woodlawn Street.Hwy 371N to a L on Green Gables Rd, L on Shady
Excelsior Rd, Next to the Paul Bunyan Trail in Baxter, MN • 218.829.8751
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Up North HomeFinder
homefinder Spotlight
Customized for Real Estate, Realtors, Apartment Complexes, For Sale by Owner, and Real Estate Auctions. Affordably priced for the budget-concious.Boxed black and white Classified Line Listing
Week Package - Open house Only $25Up to 40 words and 1 photo6 day run in the classified sectionFeatured listing on www.upnorthhomefinder.com
30 Day - real Estate Ad $99Up to 60 words and 1 photo30 day run in the classified sectionFeatured listing on www.upnorthhomefinder.com* 25% Professional discount for Realtors available
90 Day - real Estate Ad $297Up to 60 words and 1 photo90 day run in the classified sectionFeatured listing on www.upnorthhomefinder.com* 25% Professional discount for Realtors available
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
• Full Dealer Inventory• New and Used Vehicles• Print ad components every day• Online promotions 24/7• Lead tracking on all ads• Extensive Marketing
87% of auto shoppers today use both print and online media, especially closer to purchase.
The Brainerd Dispatch and brainerddispatch.com together reach more than 85% of adults in Central Minnesota every week.
They work best together!
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
• Packages begin at $400 per month• All inclusive, no hidden costs• ROI with the first sale• Lead Tracking• Optimized online presence• Total multi-media solution•3 ways to be seen by your next customer
More Vehicle Details• Larger Photo• Trackable phone #’s• Strong “Call to Action” ads• Slideshow of vehicle photos (up to 20)• Detail List• Seller comments• Expanded vehicle specifications• Dealership Branding• Virtual walkaround capabilities
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Contact your Recruitment specialist:
Ò $22,000 is the average amount spent on a traditional American
wedding. Make sure your business is known and get a slice of
Reach over 105,000 unique online viewers and over 20,000 print readers!
• We are the Lakes Area #1 source for local employment ads
Sunday Premium Placement:Full color
3 Col x 4.25” $250 *includes 2,500 leaderboard impressions
3 Col x 8.5” $375 *includes 5,000 leaderboard impressions
6 Col x 2” Banner $400 *includes online Jobs Site sponsorship
Deadline is 5pm on Wednesdays
Comprehensive package includes:• Full color Sunday ad• Monday through Friday boxed line ad• Leaderboard with impressions• Month posting on Monster
PrEMIuM PlACEMENT rECruITMENT ADVErTISINg
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Recruitment
Employment Extra Premium Placement:
Full color
3 Col x 4.25” $350 *includes 2,500 leaderboard impressions
3 Col x 8.5” $4 75 *includes 5,000 leaderboard impressions
Deadline is 5pm on Wednesdays
• The Employment Extra has an extended print circulation of 54,000+.
and place your job openings in the Brainerd Dispatch today!
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
A complete listing solution for your Brainerd Lakes Area Business.
Online• 24/7• Listing on Local.com• New redesigned look with a customized widget for easy search• Organized by category: Weddings, Golf, Auto, Real Estate/ Building, Service, Outdoors, Etc.• Top of Page Placement• Audience Targeting• Call Tracking• Logo• Coupons/Offers• Photos• Map & More!
Print:• Daily insertion in newspaper• Listing in print 1x2” ad• New redesigned look with customized sort for easy search• Larger ad design which will allow for more business information
rates
Package Price $100/month*
* Sign up for a 12 month contract and your print ad will automatically be placed into two magazines/Special Sections of your choice (ex. Weddings North and her Voice)
Magazine/Special Section Only $50/issueSize: 1column x 2” (1.6875” x 2”)
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218-829-4705
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Get Business Directed Your Way!
Celeste Koznick • 218-855-5837Find
Search
Post
BRAINERD LAKES BOUND
BUSINESSESAPARTMENTS AUTO DEALERS AUTO REPAIR BUILDERS COLLECTIONS HEATING
LANDSCAPINGHOME REPAIR
MEDICALRETAIL SALON/SPA TREE SERVICE
Local Sports. Local News.
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506 JAMES STREET
BRAINERD
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BRAINERD DISPATCH
brainerddispatch.com
Local Sports. Local News.
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506 James StreetBrainerd
218-829-4705
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Local Sports. Local News.
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506 James StreetBrainerd
218-829-4705
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ADVERTISE HERE!
BE SEEN.GET NOTICED.
Full color ads REALLY grab
attention when placed on a
full page of black and white!
GET NOTICED.NEW!
PREMIUM PLACEMENT
FULL COLOR 6x1 AD
Call Celest 218. 855-5837
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Click and Clip Coupons
You will never find a better offer than putting your coupon in the Brainerd Dispatch Click & Clip section!
• Get more for your money in 2011!
• One price, two products! You will receive your print ad in the Brainerd Dispatch and that same printed page will be online at brainerdlakesbound.com as a clickable link to your website for additonal exposure to two different audiences!
• First come, first served.
• Limited space available for coupons!
• Total Print Distribution 80,000+ Homes! Print copy in the Brainerd Dispatch every Sunday (17,000/week), Neighbors Weekend Edition (8,000/week), third Friday of the month and online at brainerdlakesbound.com daily with clickable coupon to print and link to your website
Inserts Dispatch Copy/Space DeadlineSundays 14 days in advance of publication date
Deadline
Rates
2 x 2” Color (3.5” x 2”) $199/mo.Sign up for 2 coupons and get your second one for $100!
506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.
Daily Deals
A new place for locals to learn about Brainerd area services and money-saving offers.• Deals are promoted in print, online, e-mail and through social media (Facebook and Twitter)... a tremendous reach.• There is NO up-front investment.
• No risk to the advertiser, newspaper or consumer.
HOW IT WORKSStep 1: Decide on your DAILY DEALEstablish a minimum number of sales (tipping point) to activate the deal.
Step 2: We promote it every day in fixed print ad in the Brainerd Dis-patch and on all pages of BrainerdDispatch.com. Users can also sign up to receive a DAILY DEAL email alert.
Step 3: Built-in social media and email buttons help promote the DAILY DEAL in an effort to reach the tipping point. A $10 referral bonus (Deal Bucks) helps the offer spread exponentially.
Step 4: The no-risk reward. The DAILY DEAL activates only if the mini-mum number of sales is met, assuring a no-risk promotional program that potentially drives crowds of people to your door.
Step 5: Show me the money. After the deal closes, you receive a com-plete order sales report, which details the names and email addresses of buyers, as well as unique voucher codes.
A new place for locals to learn about Brainerd area services and money-saving offers.• Deals are promoted in print, online, e-mail and through social media (Facebook and Twitter)... a tremendous reach.• There is NO up-front investment.
• No risk to the advertiser, newspaper or consumer.