2011 Audi A6 Why-Buys in 3D DESIGN what design attributes make it special? DYNAMICS how does this feature impact the user? DIFFERENTIATION in what ways is it unique or different from the competition? 1. Sporty, sophisticated exterior design 2. Award-winning, benchmark interior design 3. 3.0 engine technology with supercharging 4. Audi Navigation Plus/third-generation MMI® 5. quattro® permanent all-wheel drive 6. Active and passive safety features 7. LED daytime running lights, taillights and turn indicators 8. Dynamic front and rear multilink suspension 9. Tiptronic transmission 10.Large trunk volume with standard split- folding rear seat “The balanced body proportions and sleek contours of the A6… “Like all Audi models, the A6 features an interior of world-class craftsmanship and materials… “By combining FSI® direct injection technology with advanced supercharger design, the A6… “The high screen resolution and advanced functions of the Audi A6’s Audi Navigation Plus… “The mechanical differential of the A6’s quattro system features a 40:60 rear-axle bias... “The numerous active and passive safety systems in the A6’s safety concept… “The integration of LED technology on the A6… “The A6 features a revised suspension system, front and rear… “The smooth, quick shifting and adaptable shift points of the Tiptronic… “Through careful rear suspension packaging and body engineering… …are strikingly impressive both visually and aerodynamically… …that immerses driver and passengers in sheer sophistication… …retains its fuel efficiency while delivering class-leading power… …allow users to watch DVDs, import music files, control iPods®, listen to real-time traffic information, navigate in 3D view and more… …that increases its performance agility and directional stability… …work together to provide optimal performance in all situations… …projects a presence and visibility as progressive as the Audi brand… …that further enhances ride, steering precision and road-holding capability… …make the A6 a pleasure in any style of driving… …the A6 provides superior cargo flexibility when needed… …and distinguish A6 from its ordinary- appearing competitors.” …that is the envy of the automotive industry.” …as the only supercharged, direct-injection engine in its class, it also has best-in-class fuel economy.” 1 …from an easy-to-use control interface that clearly takes the lead from the competition in terms of user-friendly technology integration.” …under virtually all road conditions, including dry pavement.” …and the turn-signal mirrors and available rear-seat airbags are not offered on some competitors.” …in a combination of lighting elements unmatched by competitors.” …that becomes clear during a thorough test drive!” …in a wider spectrum than many competitors.” …whereas some competitors do not even offer a folding rear seat.” 1 A6
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Sep 13, 2014
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2011 Audi A6 Why-Buys in 3D
Designwhat design attributes make it special?
DynAmicshow does this feature impact the user?
DifferentiAtionin what ways is it unique or different from the competition?
1.Sporty,sophisticatedexteriordesign
2.Award-winning,benchmarkinteriordesign
3.3.0enginetechnologywithsupercharging
4.AudiNavigationPlus/third-generationMMI®
5.quattro®permanentall-wheeldrive
6.Activeandpassivesafetyfeatures
7.LEDdaytimerunninglights,taillightsandturnindicators
8.Dynamicfrontandrearmultilinksuspension
9.Tiptronictransmission
10.Largetrunkvolumewithstandardsplit-foldingrearseat
“ThebalancedbodyproportionsandsleekcontoursoftheA6…
“LikeallAudimodels,theA6featuresaninteriorofworld-classcraftsmanshipandmaterials…
“BycombiningFSI®directinjectiontechnologywithadvancedsuperchargerdesign,theA6…
“ThehighscreenresolutionandadvancedfunctionsoftheAudiA6’sAudiNavigationPlus…
“ThemechanicaldifferentialoftheA6’squattrosystemfeaturesa40:60rear-axlebias...
“ThenumerousactiveandpassivesafetysystemsintheA6’ssafetyconcept…
“TheintegrationofLEDtechnologyontheA6…
“TheA6featuresarevisedsuspensionsystem,frontandrear…
“Thesmooth,quickshiftingandadaptableshiftpointsoftheTiptronic…
“Throughcarefulrearsuspensionpackagingandbodyengineering…
…arestrikinglyimpressivebothvisuallyandaerodynamically…
…thatimmersesdriverandpassengersinsheersophistication…
…retainsitsfuelefficiencywhiledeliveringclass-leadingpower…
…allowuserstowatchDVDs,importmusicfiles,controliPods®,listentoreal-timetrafficinformation,navigatein3Dviewandmore…
…thatincreasesitsperformanceagilityanddirectionalstability…
…worktogethertoprovideoptimalperformanceinallsituations…
…projectsapresenceandvisibilityasprogressiveastheAudibrand…
…thatfurtherenhancesride,steeringprecisionandroad-holdingcapability…
…maketheA6apleasureinanystyleofdriving…
…theA6providessuperiorcargoflexibilitywhenneeded…
…anddistinguishA6fromitsordinary-appearingcompetitors.”
…thatistheenvyoftheautomotiveindustry.”
…astheonlysupercharged,direct-injectionengineinitsclass,italsohasbest-in-classfueleconomy.”1
…fromaneasy-to-usecontrolinterfacethatclearlytakestheleadfromthecompetitionintermsofuser-friendlytechnologyintegration.”
…undervirtuallyallroadconditions,includingdrypavement.”
…andtheturn-signalmirrorsandavailablerear-seatairbagsarenotofferedonsomecompetitors.”
…inacombinationoflightingelementsunmatchedbycompetitors.”
…thatbecomesclearduringathoroughtestdrive!”
…inawiderspectrumthanmanycompetitors.”
…whereassomecompetitorsdonotevenofferafoldingrearseat.”
1 A6
AudiadaptivelightingwithXenonplusheadlights(standard4.2,optional3.0)
Cominghome/leavinghomefunction
Chromeaccentsonsteeringwheel,door-handletrimandside-windowmoldings
Auto-levelingheadlights(standard4.2,optional3.0and3.2)
XenonplusheadlightswithLEDdaytimerunninglights(standard4.2,optional3.0and3.2)
Rearfoglights
Optional18"wheels(3.0Prestige,4.2andPremiumPlus3.2)
Leatherseatingsurfaces(standard)
Multifunction4-spokesteeringwheel
Driver-focusedcockpitwithaluminum,leatherandwood
Automaticdual-zoneclimate-controlsystem
B-pillarventilationducts
60/40split-foldingrearseatstandard
Four12-voltDCpoweroutlets
Automatic6-speedTiptronic®transmission
Dynamic4-linkfrontsuspension
Dynamictrapezoidalrearsuspension
MultitronicCVTtransmission(3.2LFrontTrakSedan)
Maintenance-freechain-drivetimingbelt
Servotronic®speed-sensitivesteering
AudiValveliftvariablevalvecontrolon3.2FrontTrak
Rotatesupto15degreesforenhancedvisibilityoncurvyroads
Automaticallyswitchesonvehicle’soutsidelightswhendoorsareunlockedwithkeyfob;switcheslightsoffafterdoorsarelocked
Lendaricher,classicallyluxuriouslook
Ensurethatheadlightbeamsstaylevel,regardlessoftheroadgradeorthevehicleload
Brighter,morefocusedlightbeamsforincreasedvisibilityandlongercomponentlife
Helpincreasevisibilitytootherdriversinadverseweatherconditions
Enhanceexteriorappealandperformance
Sportingflairwithdecidedlyluxuriousfeel
Helpsdrivermaintaincontrolandkeepeyesontheroad
Designedtoprovidetheoptimaldrivingexperience
Increasesindividualoccupantcomfort
Improveairflowforincreasedinteriorcomfort
Increasesstoragespace,versatilityandflexibility
Offertheconvenienceofoperating12-voltelectronicdevicesfromvariouspointsinyourcar
PersonalizesthedrivingexperienceandgivesthedrivertotalcommandviaTiptronic®,sportmode,shiftpaddlesandDynamicShiftProgram(DSP),whichadaptstodriverpreferences
Optimizesridequalityandmovement;maximizestirecontactpatchforoptimumtraction;providessportyyetcomfortableride
Permitsexcellentperformanceandhandling;increasesridecomfort
Optimizesfuelefficiency1
Enhancesreliability,durability;reducesmaintenance
Adjustssteeringresistancebygaugingvehiclespeed;providesoptimalcomfortandcontrolunderalldrivingconditions
Improvesenginecombustionandfuelefficiencyandincreasesperformanceofthecar
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TheAudiA6isthebest-sellingluxurysedanintheworld,andwasthewinnerinarecentCar and Driver comparisontestagainstBMW535andInfinitiM37—furthertestimonialthatAudihasearnedtherespectandpraiseoftheautomotiveindustry
change points for 2011
n S-lineexteriornowstandardequipment(exceptS6)
n NewAmarettointeriorwithfullleatherseatsavailableasstand-aloneoption
n AudiParkingSystemincludedinPremiumPlus,PrestigeandS6models
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A6 product Highlights
2
Third-generationMMI®withNVIDIAchipprovidesfourtimesthe
resolutionofpreviousgeneration
Voicerecognition
6-discremoteCDchangerandDVDplayer
StandardSIRIUS®satelliteradio(withthree-monthsubscription)
Bose®SurroundSoundwithAudioPilot®(standard4.2,optional3.0)
Diversityantenna
LEDrearbrakelights
Rain-sensingwipers
Advanced,two-stage,occupant-sensingairbagsupplementalrestraints
Tire-pressuremonitoringsystem
Electromechanicalparkingbrake
Full-sizesparetirewithalloywheel
Height-adjustablefrontsafetybelts
Safety-beltpre-tensioners
Highscreenresolutionandfastresponsetimesprovidehighclarity
ofdetailandhigh-enduserexperience
Letsdriveroperateradio,CDplayer,navigationandtelephoneviavoice
commandsforreduceddriverdistraction
Letsyoulistentomoreofyourfavoritemusicandwatchyourfavorite
movies
Morethan130channelsof100-percentcommercial-freeradiogive
passengersmoreoptionsforlisteningtomusic,news,sportsandtalk
showscoasttocoast
Providessymphony-likesound,virtuallyunaffectedbyambientnoise
Usesfourdifferentantennaetoensurethestrongestreceptionofany
signal
Consumeupto50percentlessenergyandtakeuplessspacethan
conventionalbulbs;fasterilluminationhelpsextendresponsetime
forfollowingdrivers
Proactivelykeepdriver’sviewclearbyautomaticallyactivatingwhen
sensingmoistureonwindshield
Providesuperiorpassivesafetyprotection,aidedbyseat-mountedfront
airbagsandtheSideguard®head-protectionairbags2
Helpsdriversmaintainoptimaltirepressureforimprovedride,handling,
responsivenessandfueleconomy1
Space-saving,resistswear,hasapermanentlyconstantbrakingeffect
andcannotlock;reliablyappliedwhencarisstationary
Providesgreaterstabilityandpeaceofmind,especiallyifyouhave
totravellongerdistances
Allowadjustmentofsafety-beltroutingovershoulderforoptimum
occupantfit
Takeupsafety-beltslacktohelpreduceoccupantforwardmovement
duringacollision
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TheAudiA6’sactivesafetyfeatureshelppreventcollisions,anditspassivesafetysystemsincreaseperformancewhenunavoidablecollisionshappen.
Afewoftheseinclude:
n ESP
n Brakeassist
n High-performancealuminumfist-caliperbrakesystem
n Dual-stage,dual-thresholdfrontairbags2
n Sideguard™headairbags2
n Frontsideairbags2
n Rearsideairbags2(optional)
n Three-pointsafetybeltsforallpassengers
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A6 product Highlights
3
2011 Audi A6 safety
Audi A6 earns “top safety pick”3 rating from iiHs
TheAudiA6earnedthe“TopSafetyPick”ratingfor2009afteritachieveda“good”designationforitsperformanceintheIIHSside-impactcrashtest,thefrontal-offsetcrashtestandtherearcrashtest.
Legendforvehicleratings:G=goodA=acceptableM=marginalP=poor.
Thisisadramatizationanddoesnotdepictwhatwillhappeninanaccident.Allbagswillnotinflateinreal-worldaccidentsandifmultiplebagsdodeploy,theywillbeinvariousstagesofinflating/deflatingandwillneverallbeinflatedatthesametime.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
4 A6
NotTested
crash test results from the insurance institute for Highway safety
Front Side Rear
2010AudiA63.0/4.2G G G
withstandard,butwithoutadditional,optionalsideairbag
2010Lexus®GSG G M
withstandard,butwithoutadditional,optionalsideairbags
2010Infiniti®M35G G P
withstandardsideairbags
2010Infiniti®M56G G
withstandardsideairbags
2010Mercedes-Benz®E-classG A G
withstandardsideairbags
2010BMW®5SeriesG M A
withstandard,butwithoutadditional,optionalsideairbags
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A6 consideration set
5
model competitive comparison
AudiA63.0:AswithotherAudimodels,theA6offersnumerousstandardfeaturesthatotherwiseareoptionalonthecompetition.Thestunningperformanceofthe3.0-litersuperchargedengine,coupledwiththeTiptronic®transmissionandquattroall-wheeldrive,setthestageforautomotivegreatness.Thesecurityofafull-sizespare,rain-sensingwipersandrearfoglightsfurtherdistinguishandestablishA6astheluxurysedanofferinggreatestvalue.Andtheadditionofthird-generationMMI®controlmakesA6acompellingvalue.
2011Audi 2011BMW® 2011BMW® 2011MB® 2010Lexus® 2011Infiniti® 2010Acura® A63.0T 528ixDrive 535ixDrive E350 GS350 37AWD RL
Power-folding,auto-dimming OPT STD STD STD NA NA NAexteriormirrorswithmemorySplitbenchseats STD OPT OPT OPT NA NA NASatelliteradio STD3 OPT OPT STD OPT STD STD6-discCDchanger STD NA NA STD NA NA STDCDMP3playback STD STD STD STD STD STD STDRain-sensingwipers STD STD STD STD OPT STD NAStandardwheels 17"Alloy 17"Alloy 18"Alloy 17"Alloy 17"Alloy 18"Alloy 18"AlloyFull-sizesparetire STD Run-Flat Run-Flat TEMP TEMP TEMP TEMPLEDtaillights STD NA NA STD STD STD STDHeatedrearseats OPT OPT OPT OPT NA NA NADaytimerunninglights STD STD STD STD STD NA STDRearfoglights STD STD STD STD NA NA NABaseMSRP4 $50,200 $44,550 $49,600 $49,400 $45,600 $48,400 $46,830
AudiA64.2:TheAudiA64.2bringsauthoritativeaccelerationtotheroadwhilestilldeliveringrespectablefuelefficiency.Fromafeaturesstandpoint,quattrocomesstandardontheA6,whereasall-wheeldriveisoptionalwithmostofthecompetition.Ontheinterior,standardheatedfrontseatsattendtothedriverasdoesthird-generationMMI®controlandthemyriadofsystemsitcontrols.OveralltheA64.2isahallmarkofAudivalueinluxuryautomobiles.
2011Audi 2011BMW 2011MB 2010Lexus 2011Infiniti A64.2 550i E550 GS460 M56AWD
Adaptivefrontlightingsystem STD STD OPT OPT STDDaytimerunninglights STD STD STD STD NAAll-wheeldrive STD NA OPT NA STDStandardautomatictransmission 6-SpeedAuto 6-SpeedMan 7-SpeedAuto 8-SpeedAuto 7-SpeedAutoRain-sensingwipers STD STD STD STD STDHeadlightwashers STD OPT OPT OPT NASatelliteradio STD3 OPT OPT OPT STDPremiumbrand-namesoundsystem Bose®STD Harman-Kardon®-OPT Levinson®-OPT BoseSTDHeatedfrontseats STD OPT OPT STD STDFull-sizesparetire STD TEMP TEMP TEMP TEMPLEDtaillights STD NA STD STD STDBaseMSRP4 $59,150 $59,700 $57,100 $53,320 $60,050
TheAudibenchmarkinteriorsaretheenvyoftheautomotiveindustry.Butthereissomuchmore:
n quattro®all-wheeldrive(rear-biased)
n Standard6-speedTiptronic®onquattromodels
n CVTmultitronictransmissiononfront-wheeldrivemodels
n FSIDirectInjectionTechnology
n Moreergonomicinteriorwiththird-generationMMI®
n Tworearfoglights
n Full-sizesparewithalloywheel
n B-pillarventilationducts
fronttrak vs. rWD
FrontTrakisaviablealternativeforluxuryperformance-sedanshoppersandholdssignificantadvantagesoverkeycompetitorswithrear-wheeldrive.
Amajoradvantageoffront-wheeldriveisthattheengine’sweightisoverthedrivewheels.Thiscanresultin:
n Improvedtractiononwetandslipperyroadsduringacceleration
n Betterweightdistributionundermaximumloadingsituations
n Improvedstraighttrackingbecausethevehicleispulledratherthanpushed
n Understeer,whichhaslesschanceofspin-outwhileacceleratinginacurvethanoversteer
TheAudiA6continuestoreceiveravereviewsandwinnumerousawardsfromaroundtheglobe.
American Awards
n 2010cars.comLuxuryBestBets–Luxury–cars.com
n 2010U.S.VehicleDependabilityStudyBestMid-SizedPremiumCar–J.D.Power
n Car and Driver“WarRooms”A63.0winscomparisontest(July2010issue)
n 2009TopSafetyPick—LargeCar—IIHS2
n Car and Driver“FiveatFifty”–A63.0winscomparisontest(Sept2009issue)
n 2008TopSafetyPick—LargeCar—IIHS2
n 2007TopSafetyPick—LargeCar—IIHS2
2011 Audi A6 Accolades
American Accolades
“Thefullcomplementofspeed,luxuryandprestige.Or,asassociateeditor“Tall”JaredGallcalledit:‘Comfywithoutbeingcushy,sportywithoutbeingaggressive.’”
– caranddriver.com
“TheAudiA6doesprovideanexcellentridearoundtownalongwithtighthandlingontwistierpavement.Additionally,itsquattro®systemaffordsitprodigiousgriparoundturnsthatmakesspiriteddrivingthatmuchmorefun.Throwinthevariableofwinterweather,andtheAudiA6willoutdoanyrear-driverival.”
–Edmunds.com
“TheA6hasaconfidentstanceandconveysqualityandtaste…It’sfounditsplaceinthemarketasanupscaleluxurysedanthatalsobegstobedrivenonwindingroads.Blendingstyle,performanceandcomfort,it’llbeaseriouscompetitorforthelikesofthe5SeriesandE-Class.”
–MotorTrend.com
“TheAudiA6continuesalegacyofdynamicexcellenceandexceptionalcomfort.TheA6ispackedwithtechnology,enhancingconvenienceanddrivingdynamics.Theattentiontodetailinsideandoutisimpressive.”
–NewCarTestDrive.com
“Thematerialsarefirstclass,colorandtrimareanobjectlessoningoodtaste,theseatsarecomfortableandsupportive,andtheMultiMediaInterface(MMI®)systemiseasiertousethaniDrivebyBMWorCOMANDbyMercedes-Benz.”
–Automobile
“Straightforwardsportingcharacterandperfectergonomics—thesearethefeaturestobeadmiredinthedesignofthecockpit.”
–AME Info
“Overthelastfewyears,Audihasbeendesigningandinstallingsomeofthebestinteriorsinthebusiness.TheoneinthenewA6isnoexception.It’sastunningexampleoftheautomotivecraftsman’sart.It’sbothcomfortableandconvenientyetveryhightech-y.”
–Cars.about.com
“Theblownengineproducesthemosttorqueinthisgroup,andisavailablefrom2500rpmto5100rpm.Althoughallthreecarsturnedinnearlyidenticalquarter-mileETsandspeeds,theA6’spoweristhequickesttomanifest,aswitnessedinitswinningtop-geardashfrom30to50mph.”
—Car and DrivercomparisonwithBMW525andInfinitiG37
6 A6
1: 18city/28highwaympgEPAestimates.Yourmileagewillvary.
2: Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallaccidentcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.
3: AllA6modelsincludeastandardthree-yearsubscriptiontoSIRIUS-XM®satelliteradio.
4: SourceofcompetitiveMSRPfigures—edmunds.com.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A6 Disclaimers
7 A6
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