Workshop C: Shout It from the Rooftops! How to Design a Successful Dissemination and Marketing Plan Wednesday, October 26, 2011, 1:00-4:00 pm Room: Diplomat Rooms, Omni Shoreham Hotel, Washington, D.C. 1 Facilitators: Jane Ostrander, [email protected], DPBL, NV Lara Smith, [email protected], MATEC, AZ Tressa Gardner, [email protected], SC ATE, SC Assisted by: DPBL Project Team: Brent Hirata, Leeward CC; Judy Fredrickson, Truckee Meadows CC; Cathy House, Truckee Meadows CC AGENDA 1:00 Overview 1:15 Expert Panel • Resource: ATE Central Marketing Handbook Expert: Chanda Halderman • Resource: ATE TV Expert: Anthony Manupelli • Resource(s): Teaching Technicians, Website Options, Twitter, Facebook Expert: Patressa Gardner • Resource: Exhibits, Posters, & Banners Expert: Marilyn Barger 1:50 Peer Review Of Your Existing Marketing and Dissemination Plans 2:10 Break 2:25 Round One Tables with the Experts Table 1: Google Ad Words With Michael Lesiecki Table 2: Exhibiting/Conference Participation With Christine Dossey Table 3: Purposeful Networking With Mel Cossette Table 4: Webinars & Matec Networks With Lara Smith Table 5: Newsletters With Marilyn Barger Table 6: Telling Your Story With Data With Joyce Latulippe 2:45 Round Two Tables 3:05 Round Three Tables 3:25 Revisit Peer Review 3:40 Report Out 3:50 Closing
Workshop C: Shout it From the Rooftops! How to Design a Successful Dissemination and Marketing Plan
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Workshop C: Shout It from the Rooftops! How to Design a Successful Dissemination and Marketing Plan Wednesday, October 26, 2011, 1:00-4:00 pm Room: Diplomat Rooms, Omni Shoreham Hotel, Washington, D.C.
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
This material is based upon work supported by the National Science Foundation, under the following grant #XXXXXX. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
Florida Advanced Technological Education Center October 2011
• Warm up Activity (hands on) • Discussion: What is the Story? • About Data: Good Quotes & Examples • Making Data Dance: Information is
Beautiful: David McCandles or Hans Rosling (videos)
• Data Inquiry: A Worksheet
2
About Data Representations
“Everything should be made as simple as possible, but not simpler.” -- Albert Einstein
“The greatest value of a picture is when it forces us to notice what we never expected to see.” – John W. Turkey – Exploratory Data Analysis
“Absolute figures in a connected world don’t give the full picture – we need connected data – let the data set change your mind set” -- David McCandless quoting Hans Rosling
3
Precautionary Notes: Michael Friendly
“Information integrity requires that a graph must not show data out of context, and should make important comparisons both visually prominent, and on an equitable basis -- ceteris paribus-- all other things should be kept equal.”
“In spite of the fact that the pie chart was a true graphic innovation when introduced by Playfair (1801), the pie chart has subject to more graphic abuse than almost any other graphic form.” -- Gallery of Data Visualization
4
Bad Prison Pie
This is based on a study tracking 272,111 prisoners in 15 states. Source is US Dept. of Justice Statistics: Reentry Trends in the US
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Try a Better Pie – The Yoda Pie
• http://flowingdata.com/2011/09/18/yoda-pie-chart/ • Get the book by Nathan Yau: Visualize This:
How many ways can you rate a college? Let me count the ways…better yet, let me see the ways! http://flowingdata.com/2010/09/08/various-ways-to-rate-a-college/