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Downtown Camden + Beyond 2011 Prepared by the Greater Camden Partnership
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2011 Annual Report - Greater Camden Partnership

Mar 10, 2016

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David Foster

The 2011 Annual Report of the Greater Camden Partnership, from Camden, NJ. This report give an overview of the success and planning of the Camden Area.
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Page 1: 2011 Annual Report - Greater Camden Partnership

Downtown Camden + Beyond

2011Prepared by the Greater

Camden Partnership

Page 2: 2011 Annual Report - Greater Camden Partnership
Page 3: 2011 Annual Report - Greater Camden Partnership

“Camden, New Jersey is a city of hope and...there is good news to tell. Major development projects are providing jobs, services and the promise of a stronger economic future for the city.” — Camden Higher Education and Healthcare Task Force

Page 4: 2011 Annual Report - Greater Camden Partnership

Every successful urban core has a

distinctive heartbeat—a set of forces

that drives its vitality and in doing so

creates a unique identity. Through

the 1950s and into the early part of

the 1960s, Camden’s heartbeat could

be traced directly to the three large

manufacturers that dominated the

city — New York Ship, Campbell Soup

Company, and RCA. Since that time,

however, the city has been working to

define a new identity.

Looking back at 2010, there is good

reason to believe that this year will

mark the moment at which this

definition comes into focus for the

City of Camden. Without question,

the single most important economic

development news of the year was the

groundbreaking for the new Cooper

Medical School of Rowan University.

This will be the first new medical

school in New Jersey in more than 30

years, and as other cities have shown, a

new medical school will be a key driver

in the revitalization of the Downtown.

Coupled with the level of institutional

leadership and investment that is

presently in place, it is clear that the

city’s “Eds and Meds”—its universities

and hospitals—will provide Downtown

Camden’s distinctive heartbeat going

forward.

In addition to institutional growth,

Downtown is increasingly becoming

a vibrant place to live, work and

visit. This year the Waterfront

complemented its traditional offerings

with exciting programs in the form

of fireworks, holiday events, Red Bull

Flugtag, and even the circus. Parks

and public spaces were brought

to life with music, art galleries and

live performances. New market-

rate housing has broken ground,

and several new retail businesses

have opened their doors. All of this

is a sign that Camden’s Waterfront

and Downtown developments are

reshaping the city’s core into one

that will breathe new and exciting

opportunities into the heart of Camden

– its residents.

At a time when economic prospects

are dim across much of the rest of

the country, these developments

represent the bright future in a place

where many people least expect it.

Although the city continues to face an

uphill financial battle, the prospects for

a sustained revitalization have never

been better. This report attempts

to capture the key storylines for

Downtown Camden in 2010.

None of this would be possible without

the partnership that we enjoy with the

many companies and organizations

that have invested in the city, including

Greater Camden Partnership, Cooper’s

Ferry Development Association and all

of our great Downtown partners, many

Welcome

2 Downtown Camden & Beyond

Page 5: 2011 Annual Report - Greater Camden Partnership

Contents

Arts & Tourism 4-7

Community Living 8-11

Healthcare & Higher Education 12-15

Downtown Business 16-19

Transportation 20-23

Development 24-25

Parks & Open Spaces 26-29

Clean & Safe 30-33

Regional Map 34

Staff & Credits 35

Downtown Camden & Beyond 3

of which are listed in the back of this

report. Moving Camden forward is a

team eff ort, and Camden has a great

team of public, private and non-

profi t organizations that are working

very closely together. A special

thanks are due to Judah Abara and

A.J. Jensen for drafting and editing

the report and to Aaron Truchil

from CAMConnect for collating and

assembling all of the data.

Whether you are looking to relocate

your business, enjoy top-fl ight arts

and entertainment, or invest in the

future of our region, Downtown

Camden is the place to be. We look

forward to seeing you.

The Honorable Dana L. Redd

Mayor, Camden City

Page 6: 2011 Annual Report - Greater Camden Partnership

Arts & Tourism

Whether it’s swaying to an outdoor concert at the Susquehanna Bank Center,

coming eye-to-eye with a 3,000-pound

hippo on Adventure Aquarium’s West

Nile River Safari, or walking along

Camden’s beautiful riverfront as New

Year’s fi reworks electrify the city’s

nightscape, Downtown Camden’s

4 Downtown Camden & Beyond Bulldog Bikes BMX Show

Page 7: 2011 Annual Report - Greater Camden Partnership

diverse recreational activities and tourist

attractions continue to fuel the city’s

rapid growth as a hot spot destination for

arts and culture.

Arts & Culture

Arts and tourism were particularly vibrant

in 2010; events in Camden attracted well

over 1.5 million attendees throughout the

year. With the support of the New Jersey

State Department of Travel and Tourism,

Camdenwaterfront.com was re-launched

in Spring 2010 to provide essential

information regarding all events along

the Camden Waterfront. The year

exploded with a bang as New Year’s

fi reworks broke out over the Waterfront,

drawing thousands of spectators. In

September, Red Bull Flugtag, an event in

which teams compete to fl y the farthest

in homemade fl ying machines, came to

the Waterfront as the fi nal U.S. location

in its world tour. Eighty thousand

people attended, shattering the day’s

ridership record for the RiverLink Ferry.

Other events that arrived in Downtown

Camden included Universoul Circus,

WXPN’s three-day XPoNential Music

Festival at Wiggins Park, and Bulldog

Bikes BMX Hybrid Tour.

Homegrown Arts & Attractions

Roadshows and traveling acts were not

the only highlights of the past year.

Downtown Camden also showcased its

own mainstay of homegrown attractions

and arts performances. Adventure

Aquarium premiered its West African

River Experience, complete with two

3,000-pound hippos. The Riversharks

Bulldog Bikes BMX Hybrid Tour (left). The Red

Bull Flugtag challenges participants to design,

build, and pilot homemade fl ying machines

off a 30-foot high fl ight deck (below).

Downtown Camden & Beyond 5

80,000people attended Red Bull Flugtag at the

Camden Waterfront, shattering the day’s

ridership record for the RiverLink Ferry,

and representing an almost 200% increase

in PATCO trips for a typical Saturday.

Page 8: 2011 Annual Report - Greater Camden Partnership

continued to bring professional baseball

home to Camden, attracting more

than 250,000 attendees to Campbell’s

Field throughout the season. Greater

Camden Partnership’s Spring Art Gallery

showcased the talents of local artists,

and the Summer in the City Concert

Series featured everything from jazz

to African dance at Cooper Commons

Park. Finally, the Walt Whitman House, a

National Historic Landmark, continued

to inspire future generations of writers,

revealing the home life of one of the

most acclaimed 19th century American

poets to upwards of 3,000 visitors.

Not only do these events deepen

the cultural and artistic landscape of

Downtown, but they also translate into

tangible economic growth for the city.

As a result of the success of these arts

initiatives, Downtown Camden is quickly

becoming known as a hub for artistic

talent and exploration.

“Symphony in C is to the Philadelphia Orchestra what the Vienna

Symphony is to the Vienna Philharmonic (the former sometimes

outplaying the latter).” — Philadelphia Inquirer

Symphony in C is one of the region’s leading orchestras. With musicians who hail

from America’s fi nest universities and conservatories, the Symphony performs

for residents from Camden and neighboring Burlington, Gloucester, Atlantic and

Philadelphia counties. In 2010, Symphony in C held a variety of performances, which

strengthened the city’s appeal as a hub of music and the arts. Evening concerts in

the Rutgers-Camden Center for the Arts give audiences the chance to experience

a world-class orchestra, while the Symphony’s Concerts for Young People attracted

students from all over the region. In the summer, the orchestra hosts weekly

performances in Johnson Park, and holds its annual ‘Souper Symphony Summer

Camp’ bringing musicians from the City of Camden and the suburbs together for

collaborative music-making.

“Symphony in C is to the Philadelphia Orchestra what the Vienna

Symphony is to the Vienna Philharmonic (the former sometimes

Symphony in C: World Class. So Close.

Unique works of art on display at the

Stedman Art Gallery in the Rutgers

University Fine Arts Building.

6 Downtown Camden & Beyond

Page 9: 2011 Annual Report - Greater Camden Partnership

“There is no better indicator of the spiritual health of our city, its neighborhoods, and the larger region than the state of the arts.... The arts deepen our understanding of the human spirit, extend our capacity to comprehend the lives of others, allow us to imagine a more just and humane world. Through their diversity of feeling, their variety of form, their multiplicity of inspiration, the arts make our culture richer and more refl ective.”— Jonathan Fanton, President of MacArthur Foundation

Arts & Tourism at a Glance

Total Event Attendance

1.5 million

Average Attendee Spending per Event

$27.79

State Funding for Camden Arts Programming

$548,768

Downtown Camden & Beyond 7

Page 10: 2011 Annual Report - Greater Camden Partnership

With budding residential neighborhoods, a strong sense of community and early educational off erings, Downtown Camden is enhancing its appeal as a great place to live.

2010 saw a number of residential housing,

community activities and educational

developments that expanded the depth of

the Downtown living experience and set

the stage for long-term growth.

Community Living

The Victor Luxury Waterfront Lofts8 Downtown Camden & Beyond

Page 11: 2011 Annual Report - Greater Camden Partnership

Residential Housing

Even in the midst of a weak housing

market and economic recession,

new homes continue to be built in

Downtown. Cooper Plaza, a historic

neighborhood located just outside

Downtown, is the site of more than $7

million in development and provides just

one example of how new construction

has kept apace in 2010. In February,

M&M Development, LLC began the

Cooper Building project, which will

consist of 25 condo units at the corner

of 7th and New Streets. In July, Habitat

for Humanity broke ground on nine new

townhomes, and St. Joseph’s Carpenter

Society began construction on two pre-

sold single-family row homes on Benson

Street. Progress, however, will not stop

there. In 2011, St. Joseph’s Carpenter

Society plans to build 11 more units in

the Cooper Plaza/Lanning Square area,

and M&M Development plans to lay

the foundation for 30 new townhouses

valued at over $10 million.

A Sense of Community

New housing is only one of the

requirements for vibrant neighborhoods.

An active and engaged community is

also vital - and Downtown Camden

saw another year of strong community-

based activity.

Nothing embodies the spirit of

community like coming together to

support a common cause. Downtown

Camden has hosted a number of such

activities, including the American Heart

Association’s 2010 Southern New Jersey

Fall Start! Heart Walk, which raised over

$250,000. Similarly, the Cooper Norcross

Run the Bridge event drew over 5,000

participants in the region’s largest 10k run

and raised money for the Larc School, a

non-profit special education school.

Early Education

Camden’s educational institutions are

taking a holistic approach to producing

the next generation of community

leaders. Rutgers-Camden and Rowan

University provide two exciting examples

of this approach. In 2010, Rutgers-

Camden began construction on its

new Early Learning Research Academy

(ELRA) on Cooper Street. The $8.5 million

Courtyard of the Victor Lofts (left). The weekly

Camden Farmers’ Market offers residents fresh,

local produce throughtout the summer (right).

Downtown Camden & Beyond 9

Page 12: 2011 Annual Report - Greater Camden Partnership

Did you know that Downtown Camden is home to the only branch

location of Settlement Music School in the state of New Jersey, the largest

community school of the arts in the United States? Settlement has served

more than 300,000 students since its founding in 1908. It boasts an alumni

roster, which includes a Nobel Laureate, two MacArthur Fellows, four

Pulitzer Prize winners, a Fulbright scholar, two Academy Award winners and

Camden’s own jazz virtuoso, Eric Lewis. The Camden branch includes 20

studios and a 100-seat recital hall, and offers individual lessons and group

classes for all ages and skill levels.

education center is expected to be

completed in 2011, and will serve 126

children from birth to five years old.

ELRA’s birth through preschool program,

combined with its strong partnership

with the Leadership, Education, and

Partnership (LEAP) Academy University

Charter School (K-12) provides

numerous educational opportunities for

children and their families throughout

the city. In June 2010, Rowan University

at Camden partnered with the Center

for Family Services and several other

community stakeholders to lead the

Neighborhood Promise Initiative

planning effort. Their mission, funded

by the state of New Jersey, is to

develop a comprehensive approach to

social service support and delivery via

educational programs at Lanning Square

School that can ultimately be duplicated

in other Camden neighborhoods.

Settlement Music School

In 2010, 5,000 participants came out for the Cooper

Norcross Run the Bridge 10K.

Settlement Music School provides a wide

range of programs for preschool, school age

children, adults and seniors.

10 Downtown Camden & Beyond

Page 13: 2011 Annual Report - Greater Camden Partnership

“Camden was originally an accident, but I shall never be sorry I was left over in Camden. It has brought me blessed returns.”– Walt Whitman

Largest 10k RunThe Cooper Norcross Run the Bridge event

is the tri-state area’s largest 10k run

More Than 60%of households in Downtown

and immediate surrounding

neighborhoods have high-speed

internet connectivity, exceeding

the national average by more

than 10 percent.

Community Living - Total Percent Change in Median Price per SqFt from 2000 - 2009

0%

10%

20%

30%

40%

50%

60%

70%

80%

% Growth in National Median Price/s.f. b/t 2000-2009

Percent Growth in Home Prices

(Median Price Price Per SqFt)

% Growth in Downtown Camden

Median Price/s.f. b/t 2000-2009

Source: Trulia

Community Living - Downtown Camden Median Price/SqFt as Percentage of National Median Price per SqFt

0%

10%

20%

30%

40%

50%

60%

70%

80%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

47%

70%

Source: Trulia

Downtown Camden & Beyond 11

Downtown Camden Median Residential Price Per/SqFt as a Percentage

of National Median Price

Page 14: 2011 Annual Report - Greater Camden Partnership

Collectively, Camden’s educational and medical institutions drive the city’s economic growth.

They provide jobs, workforce development,

service off erings and sponsor a network of

initiatives to foster benefi cial relationships

with the larger community. In 2010,

Camden’s educational and medical

institutions contributed over $1.2 billion

in spending and employed over 10,000

workers who received almost half a billion

dollars in wages. Individually, the academic

institutions continued to expand their

mission of educating the next generation

of leaders by enrolling over 9,000 new

American and international students in

degree programs — an almost 25 percent

increase since 2001. Similarly, the city’s

healthcare institutions provided services to

over 600,000 patients annually. Engaging

Collectively, Camden’s educational and medical institutions

Higher Education & Healthcare

Cell culturing at Coriell Institute for Medical Research12 Downtown Camden & Beyond

Page 15: 2011 Annual Report - Greater Camden Partnership

the community though the physical

expansion of their institutions and

contributing to the cultivation of

knowledge within Camden, healthcare

and higher education facilities have

become vanguards of change in the city.

Community Involvement

Camden’s higher education and

healthcare establishments maintain the

vitality of the city by direct involvement

in community outreach. In 2010, Rowan

University implemented a cohort-based

Ed.D. program in Educational Leadership

for Camden-based administrators and

educators and also expanded Camden

fi eld placements for other majors.

Virtua Camden worked to promote

community health by hosting the

seasonal weekly Farmers’ Market. The

Market provided a much-needed local

option for fresh produce and health

education. Virtua also contributed to

Community Day, off ering free health

screenings and wellness education for

participants.

Physical Expansion

In 2010, Camden’s educational and

medical institutions continued to expand

their presence, transforming Downtown

and enhancing Camden’s regional

appeal. Cooper University Hospital

and Rowan University collaborated to

establish Cooper Medical School of

Rowan University. This new institution

will be South Jersey’s fi rst four-year

allopathic medical school and the fi rst

new medical school in New Jersey in

over three decades.

Changes are also coming to the

University District Bookstore, which

serves students from Rutgers-Camden,

Rowan University and Camden County

College. Barnes & Noble College

Booksellers have been chosen to take

over as operator of the bookstore. In 2011,

the newly renovated 13,000 square-foot

store will open with a café marketplace,

apparel shop and general reading and

reference area.

Finally, Cooper University Hospital and

Virtua Health Center each completed

multi-million dollar emergency

department (ED) expansion and

renovation projects. Cooper Hospital’s

new 33,000 square-foot ED contains

36 new patient rooms, treatment and

resuscitation areas, private triage and

decontamination rooms. Virtua’s ED

includes a 50 percent bed increase,

expanded lab diagnostic testing and

enhanced workspace and waiting areas.

In 2011, Cooper Hospital will begin

construction on a $5 million 20-bed

clinical observation unit adjacent to the

ED in order to improve healthcare delivery

to new patients, and at Virtua, plans are

underway to renovate and expand the

primary-care family health center.

“Perhaps even more signifi cant for the long run is the national emergence of ‘Eds and Meds’ as model urban anchor institutions. As ‘Eds and Meds’ across the U.S. lead urban revitalization e� orts, the existence of a unifi ed Task Force here in Camden bodes well for the city’s future.”– Camden Higher Education and Healthcare Task Force

Downtown Camden & Beyond 13

Page 16: 2011 Annual Report - Greater Camden Partnership

Growth of a First-Class

Knowledge Center

Downtown continued its growth as a

regional knowledge center. The Coriell

Institute for Medical Research, home to

the world’s largest collection of human

cells/DNA, and the 2010 winner of the

Southern New Jersey Business People’s

Economic Impact Award, won two five-

year contracts with the National Institutes

of Health. These awards, worth $33

million in funding, will add powerful new

technology to the Human Genetic Cell

and Aging Cell Repositories. Scientists in

more than 40 countries have used these

biomaterials as the basis for more than

1,000 scientific papers. Furthermore,

Downtown Camden will soon be home

to Drexel University’s A.J. Drexel Plasma

Institute, the biggest plasma engineering

research center in the country. The

Plasma Institute will move from Center

City Philadelphia to the Waterfront

Technology Center and will employ

almost 500 full and part-time staff. Finally,

in November 2010, Our Lady of Lourdes

Medical Center opened a new advanced

digital mammography suite featuring the

GE Healthcare Senographe Essential.

In 2010, Rutgers-Camden introduced

two new Ph.D. programs in public affairs

and computational biology and brought

its enrollment to over 6,300 students—a

record high in the university’s 60-year

history. The university has also enlisted

the noted educational innovator and

international marketing strategist, Dr.

Jaishankar Ganesh, as the new dean of

its School of Business. Finally, this year

Dr. Paul Katz, founding vice dean of

Pennsylvania’s Commonwealth Medical

College, became the founding dean

of Cooper Medical School of Rowan

University. Dr. Katz will lead Camden’s

new medical school through the national

accreditation process and the opening of

the new school in 2012.

As Rutgers University Camden students continue their research (above), Drexel University prepares to bring the

A.J. Drexel Plasma Institute, the largest of its kind in the country, to the Camden’s Waterfront Technology Center (right).

Source: Reported Numbers, Higher Education and Healthcare Taskforce

Source: Reported Numbers, Higher Education and Healthcare Taskforce

14 Downtown Camden & Beyond

Page 17: 2011 Annual Report - Greater Camden Partnership

Eds and Meds - Total Individuals Employed by the Higher Education and Healthcare - Private-sector Employment in Camden - Part 1

0

5,000

10,000

2001 2009

7,224

9,143 (+27%)

Total Individuals Employed by the

Higher Education and Healthcare Institutions

% of Employment in Higher Education and Healthcare in

the City of Camden

Eds and Meds - Total Aggregate Payroll - Payroll for Higher Education - Part 1

$0

$300

$500

2001 2009

$446

$481 (+8%)

Total Aggregate Payroll (in millions)for the Higher Education and Healthcare Institutions (adjusted to 2009 dollars)

Payroll for Higher Education and Healthcare Institutions

as % of Total Camden Payroll

Eds and Meds - Total Aggregate Payroll - Payroll for Higher Education - Part 2

28%

72%

Higher Education andHealthcare Institutions

All Other Establishments

2009 Student Enrollment

Associates/Certifi cates 4,223

Undergraduates 5,361

Advanced Degrees 1,822

2009 Eds and Meds “At a Glance”

Total Operational Expenditures $1.036 billion

Total Wage Expenditures $481 million

Total Capital Expenditures $64 million

Total Occupied Square Footage 3.527 million sq.ft.

Em

plo

yee

sD

olla

rs in

Mill

ion

s

Year

Year

Eds and Meds - Total Individuals Employed by the Higher Education and Healthcare - Private-sector Employment in Camden - Part 2

30%

30%

40%

Higher Education andHealthcare Institutions

Other Healthcare,Social Servicesand Education

All Other Private Sector

Source: Reported Numbers and United States Census, LEHDSource: Reported Numbers, Higher Education and Healthcare Taskforce

Source: Reported Numbers, Higher Education and Healthcare Taskforce

Source: Self Reported Numbers, United States Census,Zip Code Business Patterns

Downtown Camden & Beyond 15

Page 18: 2011 Annual Report - Greater Camden Partnership

In addition to education and healthcare institutions, private enterprises are an essential part of economic activity in Downtown Camden.

Top employers attract new talent to the

area by providing jobs and serving as

anchors to the surrounding community,

while smaller enterprises rejuvenate

key business corridors by providing

opportunities for local residents to eat,

shop, or otherwise reinvest their dollars in

the community.

Downtown Business

Campbell Employee Center16 Downtown Camden & Beyond

Page 19: 2011 Annual Report - Greater Camden Partnership

The Campbell Soup Company headquarters

has been in Camden since 1869. The

company plans to oversee redevelopment

of the surrounding area, turning it into a

transit-based, mixed-use campus.

Even in the aftermath of the economic

recession, Camden businesses continued

to make progress in 2010. In June,

Campbell Soup Company celebrated the

grand opening of the Campbell Employee

Center, an 80,000-square foot addition

to the company’s World Headquarters.

The Center is part of a broader eff ort

that includes plans for a 100-acre offi ce

park in Camden’s Gateway District.

The Campbell Soup Company plans to

invest up to $93 million in the project,

which includes its new building, ongoing

enhancements to its existing facilities

and the acquisition of land for future

development.

Susquehanna Bank, which operates

its divisional headquarters as well as a

bank branch in Downtown Camden,

was listed among South Jersey’s top 10

SBA lenders in 2010 in the Philadelphia

Business Journal. In addition, South

Jersey Port Corporation received a $1.1

million grant from the Federal EPA to

retrofi t diesel engines on cranes and

mobile equipment. The initiative will both

reduce fuel emissions and increase fuel

effi ciency, which will ultimately improve

the air quality in the City of Camden.

While top employers continue to play

a signifi cant role driving the city’s

economy, small businesses are playing an

increasingly larger role sustaining it. Since

opening in 2009, Market Street Pizzeria

has steadily increased its customer base,

becoming a popular spot for families

visiting local attractions. Victor’s Pub, a

restaurant/bar at Delaware Avenue and

Cooper Street, comes alive with young

professionals and students during lunch

and evening hours. In addition, several

businesses, such as Domino’s Pizza

and Fu-Hing Chinese Restaurant, have

relocated along the Broadway corridor

with fresh new facades, while others

such as City Eyes Opticians, have begun

expanding their operations. In 2010, local

business revenue along the Broadway

Main Street corridor exceeded $1 million.

These small businesses not only capture

indirect spending from arts events and

strengthen the city’s sense of community,

but they also employ a signifi cant

number of Camden residents. Their

location and commitment to the local

population encourages good stewardship

and reinvestment within Downtown and

its surrounding areas.

Downtown Camden & Beyond 17

Page 20: 2011 Annual Report - Greater Camden Partnership

“Entrepreneurship is essential for an economy to grow and fl ourish.” —Winslow Sargeant, Chief Counsel for Advocacy of the U.S. Small Business Administration’s O� ceof Advocacy

Domino’s Pizza relocated along the Broadway corridor (top)

with a new look that better matches the historic corridor.

The Greater Camden Partnership’s Broadway Main Street Program (BMS)

cultivates an environment in which small businesses along the Broadway

corridor can thrive. BMS fosters communication and collaboration between

the small business community and various levels of government. It has

spearheaded a beautifi cation program, installing colorful banners on

light poles along the corridor and displaying the work of local artists in

storefronts. BMS has also partnered with the internationally-recognized

Philadelphia Mural Arts Program on a plan to bring their community-

based art to the corridor. On a daily basis, BMS serves as a resource to the

corridor’s small businesses by providing technical assistance and help in

coordinating with City agencies. In 2010, BMS also received a grant from

the Delaware Valley Regional Planning Commission to create a district

overlay for the Broadway corridor that includes developing a formalized

Arts District.

The Greater Camden Partnership’s Broadway Main Street Program (BMS)

cultivates an environment in which small businesses along the Broadway

corridor can thrive. BMS fosters communication and collaboration between

the small business community and various levels of government. It has

Broadway Main Street Program: Domino’s Pizza

Downtown Business - Downtown Employment by Sector as % of Total Camden Employment

0%

20%

40%

60%

80%

100%99%

88%

62% 60%

47%

38% 37%

16%

Where Downtown Workers Reside

Camden 12%

A signifi cant majority of Downtown employees resides

in South Jersey and Pennsylvania. These employees

comprise a large volume of commuter traffi c into and

out of Camden City, and are a potential consumer base

for Downtown businesses.

New Jersey (outside Camden) 74%

Pennsylvania 13%

18 Downtown Camden & Beyond

Page 21: 2011 Annual Report - Greater Camden Partnership

Total Jobs in Downtown Camden

Downtown Business - Total Downtown Employees and % Employees Earning over 40K

0

5,000

10,000

15,000

20,000

25,000

2002 2003 2004 2005 2006 2007 2008

19,57919,95720,30719,571

16,399

18,01418,265

13,35713,42712,893

11,499

9,1599,8959,762

Public Administration

Management,Professional, Information,

&Technical Services

Health Services Business, Finance,Real Estate Services

Education Services

Wholesale Trade, Transportation & Utilities

Manufacturing & Construction

Leisure, Hospitality, & Retail

Downtown Business - Downtown Employment by Sector as % of Total Camden Employment

0%

20%

40%

60%

80%

100%99%

88%

62% 60%

47%

38% 37%

16%

Downtown Employment by Sector as a Percentage of Total Camden Employment

Downtown Employment by Sector

Downtown Business - Annual Payroll (in millions) in Camden

$0

$300

$600

$900

$1,200

$1,500

2000 2001 2002 2003 2004 2005 2006 2007 2008

Total Annual Payroll, in millions,

in Camden (Adjusted to 2009 Dollars)

Downtown

$673

$1,082$1,202

$1,082

$1,449

New Jersey (outside Camden) 74%

Pennsylvania 13%

City of Camden

Downtown City of Camden

Downtown City of Camden

Nu

mb

er

of

Job

s

Other Services

Health Services

Education Services

Management, Professional, Information & Technical Services

Business, Finance &Real Estate Services

Wholesale Trade, Transportation & Utilities

Manufacturing & Construction

Public AdministrationLeisure, Hospitality & Retail

1%

37%

16%

9%

5%

5%

4%

20%2%

Downtown Business - CSSD Employment by Sector

Source: United States Census, LEHD

Source: United States Census, Zip Code, Business Patterns

Source: United States Census, LEHD

Source: United States Census, LEHD

Downtown Camden & Beyond 19

Page 22: 2011 Annual Report - Greater Camden Partnership

Camden remains South Jersey’s most networked hub of mass transportation,

boasting connectivity with both the

Philadelphia Metro Area and Central and

South Jersey. Whether making a trip to a

local store, commuting to work, or going on

a weekend getaway to Philadelphia, Atlantic

City or Manhattan, Downtown Camden’s

buses, RiverLINE, RiverLink Ferry and PATCO

Transportation

Rutgers Camden RiverLine Station20 Downtown Camden & Beyond

Page 23: 2011 Annual Report - Greater Camden Partnership

High Speed Line are well-suited to meet

any traveling need. Progress toward

maintaining Camden’s transportation

system continued apace in 2010 with

New Jersey Transit completing its

installation of a new bus berth at Walter

Rand Transportation Center and the

Delaware River Port Authority completing

the initial phases of assessment for a new

PATCO line from Glassboro to Camden.

The Glassboro-Camden Line will connect

with PATCO and New Jersey Transit at

the Walter Rand Transportation Center,

which will increase the vibrancy and

importance of this vital transit hub.

This will provide a direct connection

for commuters who need to go to

Trenton to the north, Lindenwold

to the east, Glassboro to the south

and Philadelphia to the west. Such

equipment upgrades, maintenance and

new commuter lines, combined with

increased ridership over the past year,

ensures that Downtown Camden will

remain a regional hub of commuter

and visitor traffi c for years to come.

“The idea of making connections, allowing residents to have more mobility and connecting residents beyond the community — I think it’s important and a great investment.” –John Boyle, Research Director for the Bicycle Coalition of Greater Philadelphia and PATCO Hi-Speedline commuter

The majestic Ben Franklin Bridge shuttles 219

PATCO trains each day between PA and NJ,

making public transportation a perfect option for

residents, visitors and employees.

Total Yearly Ridership for Light Rail Lines

2009 2010

riders used either the RiverLINE or

PATCO to commute to work, go

shopping or go on a weekend getaway.

In 2010 more than 12 million

PATCO 10,022,056 10,152,954

RiverLINE 2,806,901 2,828,007

DRPA and NJ Transit Self Reported Numbers Downtown Camden & Beyond 21

Page 24: 2011 Annual Report - Greater Camden Partnership

L3 C ommunication s

L3 C ommunication s

Vi ct or Buildin g

Campbell’s Field

Rutgers Camde n

City Hall

USS Battleshi p New Jerse y

Adventure Aquarium

C ooper Hospital

C AMcare

W ate rf ront T echnology Ce nter

Wa lter Rand Tr anspo rt a tion Ce nter

Lanning Sq . Schoo l

TRENTON

452 453

457

452

45 2

45 2

452

45 2

45 3

45 7

45 2 45 3 45 7

45 1

45 1

45 1

45 2 45 3

45 7

45 2

45 3

45 0

45 7

452

CHERRY HILL MALL

452 36TH STREET STATION

36TH STREET STATION 457

FERRY AVE PATCO

MOORESTOWN MALL

45 1

LINDENWOLD

Broad wa y

City Hall

45 1

450 453

SusquehannaBank Center

Existing Building

PATCO Route

PATCO Station

RiverLINE Route

RiverLINE Stop

NJ Transit Local Bus Route

NJ Transit Local Bus Number

A New Jersey Transit Bus departs Walter Rand Transportation

Center (top) and a RiverLINE Train glides along the waterfront

on its way to the Waterfront (right).

Map Courtesy of Kitchen & Associates

Transportation Map

22 Downtown Camden & Beyond

Page 25: 2011 Annual Report - Greater Camden Partnership

L3 C ommunication s

L3 C ommunication s

Vi ct or Buildin g

Campbell’s Field

Rutgers Camde n

City Hall

USS Battleshi p New Jerse y

Adventure Aquarium

C ooper Hospital

C AMcare

W ate rf ront T echnology Ce nter

Wa lter Rand Tr anspo rt a tion Ce nter

Lanning Sq . Schoo l

TRENTON

452 453

457

452

45 2

45 2

452

45 2

45 3

45 7

45 2 45 3 45 7

45 1

45 1

45 1

45 2 45 3

45 7

45 2

45 3

45 0

45 7

452

CHERRY HILL MALL

452 36TH STREET STATION

36TH STREET STATION 457

FERRY AVE PATCO

MOORESTOWN MALL

45 1

LINDENWOLD

Broad wa y

City Hall

45 1

450 453

SusquehannaBank Center

PATCO Average Hourly Trips Arriving and Departing in Camden

Arriving Departing

RiverLINE Average Hourly Trips Arriving and Departing in Camden

Arriving Departing

Transporation - Total Ridership - PATCO

0

2m

4m

6m

8m

10m

2008 2009 2010

Camden Residents (Arriving and Departing)

as a % of total PATCO Ridership

17% 17% 18%

1.7m 1.6m 1.7m

9.5m 9.2m 9.3m

Transportation - Total Ridership - RiverLive

0k

2k

4k

6k

8k

10k

2008 2009 2010

8,9,

8

Camden Ridership as a % of NJ RiverLINE

Avg Weekday Ridership

29% 29% 29%

2,399 2,716 2,650

8,150

9,069 8,935

Camden Non-Camden Camden Non-Camden

DRPA Self Reported Numbers NJ Transit Self Reported Numbers

NJ Transit Self Reported Numbers

DRPA Self Reported Numbers

Transportation - Hourlt Ridership for RiverLine

5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4

344 @ 7am

In a 24 hour period...

182 @ 6pm

128 @ 7am

373 @ 5pm

350

300

250

200

150

100

50

50

100

150

200

250

300

350

400

0

Transportation - Hourlt Ridership for RiverLine

5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4

800

700

600

500

400

300

200

100

0

100

200

300

400

500

600

700 648 @ 8am

409 @ 4pm

718 @ 5pm

In a 24 hour period...

377 @ 8am

...4,542 trips arrive in Camden

...4,583 trips depart from Camden

Downtown Camden & Beyond 23

Page 26: 2011 Annual Report - Greater Camden Partnership

L3 C ommunication s

L3 C ommunication s

Vi ct or Buildin g

Campbell’s Field

Rutgers Camde n

City Hall

USS Battleshi p New Jerse y

Adventure A quarium

C ooper Hospital

C AMcare

W ate rf ront T echnology Ce nter

Wa lter Rand Tr anspo rt a tion Ce nter

Lanning Sq . Schoo l

Broad wa y

City Hall

SusquehannaBank Center

The Cooper Medical School of Rowan University will be the single largest construction project in Camden County in 2011.

At more than $100 million, this state of

the art facility will support more than

400 students and contain approximately

200,000 square feet of classrooms, labs

and offi ces spread over seven fl oors.

It will enroll an incoming class of 50

students after its completion in June

2012. In addition to attracting investors

to the Cooper Plaza, Lanning Square

and Downtown areas, the project

is estimated to create 300 to 400

temporary construction jobs and up to

100 permanent positions.

The Cooper Medical School of Rowan University will be the single largest

Development

Medical School Timeline

June 2010 Dr. Katz appointed as Founding Dean

Fall/Winter 2010/11 Develop academic program and align resources

in preparation for accreditation review

Spring 2011 Accreditation review completed

July 2011 Student recruitment begins

Winter/Spring 2011/12 Inaugural class selected; approximately 50

students are expected to enroll

August 2012 First class inducted

2017 and beyond Enrollment set at about 100 students

per class, 400 total

24 Downtown Camden & Beyond

Page 27: 2011 Annual Report - Greater Camden Partnership

L3 C ommunication s

L3 C ommunication s

Vi ct or Buildin g

Campbell’s Field

Rutgers Camde n

City Hall

USS Battleshi p New Jerse y

Adventure A quarium

C ooper Hospital

C AMcare

W ate rf ront T echnology Ce nter

Wa lter Rand Tr anspo rt a tion Ce nter

Lanning Sq . Schoo l

Broad wa y

City Hall

SusquehannaBank Center

1410

1

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Cooper Medical School of Rowan University

Artist Rendering

Map Courtesy of Kitchen & Associates

301 Market Street / $11.7 million renovation of historic bank building; 35 units of housing for seniors and 3,500 s.f. of ground fl oor retail / RPM Development Group / Complete

A.J. Drexel Plasma Institute (Lease) / $5 million fi t-out / 10,000 s.f. of biotech research and lab space; 5th fl oor of the Waterfront Technology Center / New Jersey Economic Development Authority and Drexel University/ Underway, Opening 2011

Campbell Soup Gateway Campus / 80,000 s.f., $90 million expansion and renovation of world headquarters; 750,000 s.f. of additional offi ce and research space / Campbell Soup Company / Fist phase complete; additional phases TBD

Cooper Hospital Triangle Park / $2 million in new park space to anchor the revitalization of the historic Cooper Plaza neighborhood / Camden County & Cooper Hospital/ Complete

Cooper Medical School of Rowan University / 200,000+ s.f., $40+ million allopathic medical school facility / Cooper & Rowan / Fall 2012

Early Learning Research Academy / Four-story, 26,250 s.f., $8.5 million pre-school, learning center, and research lab / Rutgers / Spring 2011

Haddon Ave. Transit Village / $100 million+, 15 acre mixed-use development / Grapevine Development, Greater Camden Partnership, Our Lady of Lourdes / First phase Fall 2012 (not shown on map)

Lanning Square Elementary School / $44.8 million, 90,000 s.f. two-story school with a cafeteria, auditorium, gymnasium, media center and more than 30 classrooms / New Jersey Schools Development Authority / TBD

Metro Camden Habitat for Humanity / Construction of nine new 3 and 4 bedroom homes; $1.7 million / Habitat for Humanity / First three homes will be occupied by Spring 2011; all nine homes will be complete at the end of 2011

Radio Lofts / 86-unit loft condominium conversion of a 154,000 s.f., 11-story building previously owned by RCA Victor / Dranoff Properties / TBD

Riverfront State Prison Demolition / Demolition of prison and clearance of 17-acre waterfront site / Delaware River Port Authority & NJ Economic Development Authority / Complete

Roosevelt Plaza / Demolition of existing parking and offi ce building adjacent to City Hall; construction of two-acre park / Camden Redevelopment Agency / Spring 2012

Rowan University Academic Building / Renovation of historic 36,500 s.f. bank building for academic & institutional use / Rowan University / TBD

Rutgers Graduate Dormitory / 350 bed graduate student dormitory; ground fl oor retail / Rutgers & Camden County Improvement Authority / TBD

Rehabilitation of 11 units in the Cooper Plaza neighborhood; will include 3 and 4 bedroom units for sale to income qualifi ed families; scattered sites throughout Cooper Plaza /Saint Joseph’s Carpenter Society / TBD

Science, Technology, Engineering & Mathematics School / 29,500 s.f., $10,000,000 state of the art school with multi-purpose classrooms and computer labs / LEAP Academy / Fall 2012

The Cooper / $6.9 million, 25 unit for-sale loft style condominium project with 1 and 2 bedroom units; features indoor parking and additional amenities / M&M Development LLC / Spring 2011

Coopers Hill-Phase IA / 30 three-story townhouses: 24 new homes and the rehabilitation of 6 vacant homes with 3 and 4 bedroom units from $105,000 to $225,000; $10+ million / M&M Development LLC / 2011

University District Bookstore / 13,000 s.f. redesign; $350,000 update to college retail outlet including a cafe marketplace, apparel, a general reading and reference area, and exterior window murals / Barnes & Noble, Camden County College, Rutgers-Camden, Rowan / Underway

Walter Rand Transportation Center & Block N Improvements / $3 million upgrade of transportation center and vicinity designed to improve appearance and functionality of transit links / New Jersey Transit / TBD

Wilson Building / Renovation of historic offi ce building (1926); 50,000 s.f. of offi ce space and nearly 6,000 s.f. of ground fl oor retail / Wilson Development Associates, LLC / TBD

3

Development Map Underway

Announced

Completed in 2009

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Downtown Camden & Beyond 25

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Page 28: 2011 Annual Report - Greater Camden Partnership

Parks & Open Spaces

Camden is going green!

From Los Angeles’ green walls to New

York City’s Highline Park, cities all over

the nation are realizing the importance

of urban greening eff orts to economic

revitalization and sustainability. The

City of Camden kept pace with this

global trend by advancing both regional

and homegrown green initiatives.

The Camden GreenWay trail network,

a system of both on and off -road

pedestrian and bicycling trails,

received $5.8 million in federal funding

to improve active opportunities

for non-motorized recreation and

transportation. Camden County, in

coordination with the City and Cooper’s

2010 Rails to Trails Camden Greenway Sojourn26 Downtown Camden & Beyond

Page 29: 2011 Annual Report - Greater Camden Partnership

Ferry Development Association, received

the funds as part of a $23 million federal

grant to improve bicycle and pedestrian

access throughout Philadelphia and

New Jersey. The federal funding will

be used for three diff erent Downtown

Camden projects along Martin

Luther King Boulevard, Pearl Street

and Pine Street. These projects, in

coordination with important work by

the City, Camden County, New Jersey

Department of Transportation (NJDOT),

Cooper University Hospital and the

Campbell Soup Company, will help

create an uninterrupted 10 mile stretch

of dedicated bicycle and pedestrian

infrastructure with Downtown Camden

serving as a gateway linking Philadelphia

to the New Jersey suburbs. Work is

scheduled to begin in mid-2011.

The Walt Whitman Arts Center is a multi-cultural

literary, performing and visual arts center.

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porta sit amet in ligula.

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porta sit amet in ligula.

Local residents can enjoy time outside in renovated common areas in Cooper Plaza Commons,

located on South 6th Street between Benson and Washington Streets.

Page 30: 2011 Annual Report - Greater Camden Partnership

The City of Camden also benefi ted from the more localized eff orts of the New

Jersey Tree Foundation’s (NJTF) Urban Airshed Reforestation Program, which

was the sole recipient of 2010’s $100,000 Impact100 Philadelphia Award.

NJTF, winner of the 2009 EPA Award of Environmental Excellence, started this

Camden-based initiative to improve air and water quality, and restore pride to

inner-city neighborhoods via citywide tree-planting. In the Downtown alone,

NJTF has planted nearly 700 large trees with over 2,080 volunteers.

The City of Camden also benefi ted from the more localized eff orts of the New

Jersey Tree Foundation’s (NJTF) Urban Airshed Reforestation Program, which

was the sole recipient of 2010’s $100,000 Impact100 Philadelphia Award.

The New Jersey Tree Foundation Takes Root Camden streets come alive with the help of volunteers and the New

Jersey Tree Foundation’s Urban Airshed Restoration Program.

Bikers riding on the 250 mile, 7-day, annual Bicycle Sojourn travel

through Southeastern Pennsylvania and New Jersey.

Exisiting Proposed

Greenway Trails

Open SpaceExisiting Parks Proposed

Camden Children’s Garden

28 Downtown Camden & Beyond

Photos courtesy of the New Jersey Tree Foundation

Page 31: 2011 Annual Report - Greater Camden Partnership

Tree Plantings

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New Jersey Tree Foundation Data

Downtown Camden & Beyond 29

Downtown 694

Cramer Hill 690

North Camden 659

Cooper Plaza/Lanning Square 630

Bergen Square 471

East Camden 464

Waterfront South 246

Fairview 195

Gateway 177

Whitman Park 139

Parkside 135

Liberty Park 105

Morgan Village 96

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“It’s a great experience for “It’s a great experience for Camden youth to plant trees, Camden youth to plant trees, dig in the dirt and connect dig in the dirt and connect with their communities with their communities through trees…people are through trees…people are starting to see and to believe starting to see and to believe again that change is coming. again that change is coming. And change starts with the And change starts with the simple aspects of cleaning simple aspects of cleaning and beautifying Camden.” and beautifying Camden.” – Camden Mayor Dana Redd– Camden Mayor Dana Redd

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Neighborhood Planted

Page 32: 2011 Annual Report - Greater Camden Partnership

In the past, Camden, like other major urban centers,

had its fair share of struggles reining in

criminal activity and removing blight

from neighborhoods. Unlike other U.S.

urban centers, Camden has been making

extraordinarily rapid progress in crime

reduction, decreasing some areas of

criminal activity by as much as 90% in

one year, and in improving the appeal

of the city in major business corridors.

In fact, eff orts at revitalization through

crime reduction and neighborhood

beautifi cation came to a head in 2009,

when crime in Camden City fell to a

40 year low and more than 80 vacant

lots were stabilized in a massive green-

up campaign. But the momentum has

not stopped there. Crime reduction has

kept apace over the past year, dropping

Clean & Safe

The CSSD staff at work30 Downtown Camden & Beyond

Page 33: 2011 Annual Report - Greater Camden Partnership

another nine percent overall as of

November 2010. In addition, the

Camden Special Services District

(CSSD) initiated a new graffi ti removal

program, which remediated over 800

occurrences of graffi ti in less than a

year’s time in an eff ect to reduce blight

and criminal activity.

Camden Special Services District

The Camden Special Services District

conducts a clean and safe program

designed to provide an enhanced

sense of safety and hospitality by

improving the physical appearance

of the Downtown and adjacent areas.

The program is funded through the

voluntary contributions of downtown

businesses and creates local job

opportunities by exclusively hiring

Camden residents. In 2010 alone, CSSD

removed over one million gallons of

trash and maintained over two million

square feet of parcels in Downtown

Camden and surrounding areas.

Building upon the previous year’s

success, CSSD expanded its clean and

safe initiative through two new programs.

First, the District launched its city-wide

graffi ti removal initiative, which aimed to

remove all graffi ti occurrences through a

comprehensive strategy aided by the Police

Department and the County Prosecutor’s

Offi ce. By November 2010, the program

had removed over 800 occurrences of

graffi ti amounting to approximately 12,000

square feet of surface area. Second, not

only did CSSD deliver on its promise to

maintain the 81 vacant lots cleaned and

greened during the fall of 2009, it also

added a special landscaping services

program, which beautifi ed the surrounding

neighborhoods and increased the appeal

of key business corridors.

A Mayor’s Clean City Pledge

Last summer, Mayor Dana Redd

announced a new initiative to restore the

city by organizing residents to clean up

Camden’s neighborhoods. The campaign

divided the city into seven zones and

gave residents the chance to choose the

locations and dates for clean-up. The

New Jersey Tree Foundation, CSSD and

other community organizations lent tools

and supplies to residents to refurbish

buildings, parks and exterior facades.

Support for the initiative was underwritten

by $15,000 donations from PNC Bank

and Wachovia, a Wells Fargo Company.

In addition to the generous donations

that made the campaign possible, the

successful turnout of approximately 1,500

volunteers, ranging from residents, to local

workers, to City employees, made possible

the restoration of 140 Camden parks,

buildings and open spaces.

Camden Mayor Dana L. Redd works alongside

members of the community to clean-up

neighborhoods during the “Camden Clean

Campaign.” (top) The CSSD plays a lead role in the

clean-up and revitalization of vacant lots. (right)

Downtown Camden & Beyond 31

Page 34: 2011 Annual Report - Greater Camden Partnership

The Neighborhood Improvement

Program, an initiative created in 2008

as a partnership between CSSD and

the Urban Enterprise Zone, extends

the clean and safe services provided to

the Downtown to seven commercial

corridors throughout the city (see

corridors map, right). Businesses and

residents in these areas continue to

view this program as a successful way to

ensure improvements in appearance and

perception of safety.

Additionally, CSSD employees will

clean and maintain approximately 150

vacant lots and existing properties

located in the Cooper Plaza/Lanning

Square neighborhoods as a part of

The Camden Redevelopment Agency’s

Federal Neighborhood Stabilization

Program. This extra coverage will help

the services of the CSSD further benefi t

the economic climate of the city.

The Neighborhood Improvement

CSSDVacant LotStabilization

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current lots planned lots

Dr. Martin Luther King Blvd

Haddon Ave

S Broadway

3rd

Cooper Hospital employees and visitors travel

to and from facilities in corridors specifi cally

maintained by the CSSD.

Camden SpecialServices District

River Road & 27th Street Triangle

Federal Street

Broadway

Haddon Avenue

Mt. Ephraim Avenue

Kaighn Avenue

Yorkship Square

Targeted Lots Current Lots Planned Lots (NSP2)

Corridors Map

32 Downtown & Beyond

Page 35: 2011 Annual Report - Greater Camden Partnership

“We stayed here [in Camden] because we feel a commitment to the community, and it’s groups like [the CSSD] that we appreciate.” — Je� rey Zucker, Partner, Zucker Steinberg Sonstein & Wixted, Attorneysat Law, Camden, NJ

2010 Cleaning Numbers

Source for Charts (above and below):Camden Special Services District Self Reported Numbers

Downtown Camden & Beyond 33

Trash by Bag Count 25,240

Trash by Pound 883,260

Trash By Gallon 1,135,620

Hand Bill and Graffi ti Removal 1,138

Gum Removal 36

Block Face Weed Extrication 45

Block Curb Faces Cut Back 20

Lots Cleaned of Debris 41

Traffi c Triangle Grass Maintenance 26

Landscaping Square Footage Maintained 2,096,085

Information Requests 825

Meet and Greet 652

Public Assist/Attractions 921

Merchant Visits 309

Lost & Found Items 29

Public Assists 272

Vehicle Break-Ins 11

Pan Handling Warnings 193

Homeless Referrals 76

Miscellaneous 304

2010 Ambassador Numbers

Page 36: 2011 Annual Report - Greater Camden Partnership

Drive Times to Downtown Camden

New York City /

1 hour 52 minutes

Newark Airport /

1 hour 43 minutes

Philadelphia / 5 minutes

Harrisburg / 2 hours 20 minutes

Dover / 1 hour 35 minutes

Baltimore / 2 hours 20 minutes

Washington DC / 3 hours

Atlantic City / 1 hour

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Camden

New York

Pennsylvania

New Jersey

Delaware

Maryland

Greater Camden Partnership (GCP) is a non-profi t organization founded in 2001 that works to bring together leaders from the private, public, and non-profi t sectors in order to design and implement innovative revitalization projects in the city of Camden, New Jersey. GCP has developed a detailed fi ve-part model that aims to leverage the power of Camden’s anchor institutions in an eff ort to bring economic development to the city. This model includes: clean and safe streets; stable residential neighborhoods adjacent to the anchors; commercial corridors that off er an attractive mix of amenity retail; a vibrant arts and cultural off ering; and human capital programming that builds capacity among Camden’s residents. More information is available www.greatercamden.org

34 Downtown Camden & Beyond

Located across the Ben Franklin Bridge from Philadelphia,

and less than an hour away from

Trenton and Atlantic City, Camden is

a nexus of commerce, transportation,

arts and culture for South Jersey, and

the Philadelphia Metropolitan Area.

With its heavily networked mass

transit system, beautiful natural assets

and abundant green space, the City of

Camden appeals to an extraordinary

number of residents, students,

employees, and visitors. Downtown

Camden’s wealth of attractions,

expanding academic and research

institutions, and thriving businesses

facilitate an ever-growing consumer

and residential base, which has

positioned Downtown Camden as one

of the region’s most promising areas for

new economic growth and expansion.

Cooper’s Ferry Development Association’s mission is to facilitate the revival of the City of Camden as an urban hub, where people choose to live, to work, and to invest. CFDA develops visionary long-range plans for the redevelopment of Camden’s waterfronts and works with private sector, government and community partners to implement high-quality projects to bring these plans from vision to reality. CFDA seeks to enhance the economic and environmental health of the City by:

• Strengthening Camden’s connections to its physical assets including its waterways, regional rail and road network, and proximity to Center City Philadelphia.

• Leveraging public investment into parks and infrastructure in order to improve quality of life, to create recreational opportunities, and to attract private reinvestment.

• Cultivating vibrancy and a strong sense of place through physical upgrades and programming.

More information is available at www.coopersferry.com

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Page 37: 2011 Annual Report - Greater Camden Partnership

GCP Staff

David FosterPresident & CEO

Andrew ElliottDirector, Camden Special Services District

Sue BrennanSenior Project Director, Broadway Main Street

Merigan MulhernProject Assistant

AJ JensenProgram Assistant

2010 Interns

Andrew Cherkas(Moorestown High School)

Michele Farquharson(Washington & Lee University)

Dena Gadaleta(Rowan University - Glassboro )

Darnell Hegarty(Rowan University - Glassboro)

Brittany O’Connell(United States Military Academy at West Point)

Brandon Podojil(United States Military Academy at West Point)

Claire Summers (Vassar College)

GCP Board of Directors

Offi cers:

Michael Camardo, ChairmanLockheed Martin (Retired)

James Carll, Vice ChairmanChairman, Archer & Greiner

James Wallace, SecretaryOur Lady of Lourdes Health System, Senior Vice President

Richard Harris, TreasurerRutgers-Camden, Walter Rand Institute

Directors

Joseph Balzano Executive Director & CEOSouth Jersey Port Corporation

James Bucci Partner, Genova Burns

Paul Cain Camden Citadel Corps-Salvation Army Kroc Center Administrator

Louis Cappelli Jr. Director, Camden County Freeholder

Randy Cherkas Director, Grapevine Development

Joseph Conway Camden Charter Academy

William Cornelius Vice President, Corporate Banking, PNC Bank

Michael Coyle Regional Public Aff airs Manager, PSE&G

Donald Farish President, Rowan University

Geoff rey Forrest Director, Dresdner Robin,

Robert Hockel Vice President - Operations, Virtua Health

Beth Kitchen Principal, Kitchen & Associates

Daniel Lombardo President & CEO, Volunteers of America

John Matheussen President & CEO, Delaware River Port Authority

Downtown Camden & Beyond 35

Msgnr. Robert McDermott Vicar General, Diocese of Camden

Jennifer Murphy Vice President HR, L-3 Communication Systems

Wendell Pritchett Chancellor, Rutgers University- Camden

John PynePrincipal, South Jersey Offi ce, Traffi c Planning and Design, Inc.

The Hororable Dana Redd Mayor, City of Camden

Sheila Roberts President, Cooper-Lanning Civic Association

Joseph Salema Katz Foundation Gloria Bonilla Santiago Founder & Board Chair, Rutgers University/LEAP Academy

John Sheridan President & CEO, Cooper University Hospital

Joseph Tredinnick Regional Vice President, TD Commerce Bank

Michael Willmann Principal, WMSH Marketing Communications

Raymond Yannuzzi President, Camden County College

Robert Zane Vice President, Real Estate Operations, Campbell Soup Company

Additional Funders

H.F. “Gerry” Lenfest

The Annie E. Casey Foundation

The William Penn Foundation

New Jersey Economic Development Authority

Camden Urban Enterprise Zone

Cooper’s Ferry DevelopmentAssociation, Inc. Staff

Anthony J. Perno III, Esq.President & CEO

Joseph MyersVice President & COO

Jacob A. Gordon Esq.General Counsel

Meishka L. Ruiz, AICP, PPVice President of Neighborhood Initiatives

Sarah MarksProject Manager

Dorien CouchProject Manager

Danae TilghmanProject Manager

Marilyn Santana-MartinezBusiness Manager

Nakia MaxwellReceptionist

Cooper’s Ferry DevelopmentAssociation, Inc. Slate of Directors

Greg CharbeneauExecutive Director, Adventure Aquarium

Carl Dranoff President, Dranoff Properties

Brenda Ross-Dulan Executive Vice President, Regional President Southern New Jersey, Wells Fargo

Donald FarishPresident, Rowan University

Joseph A. ForlineVice President Customer Operations, PSE&G

Robert GrossDeputy CEO, Delaware River Port Authority

Kevin G. HalpernChief Executive Offi cer, Camden County Health Services Center

Harvey C. Johnson, EsquireB.P.U.M Impact Corporation

Patricia Egan JonesCo-Chairperson, Home Port Alliance for the Battleship New Jersey

Patrick KellySenior Vice President. Marketing Manager- NJ, DE, PA Community Development, Bank of America

Peter KirkChairman, MD Baseball

Carol LawrenceSenior Vice President, PNC Bank

James F. LeonardEx-Offi cio Policy Advisor, Offi ce of the Governor, State of New Jersey

Joseph LizzaPresident, DV Division, Susquehanna Bank

Msgnr. Robert McDermottVicar of Camden, St. Joseph’s Pro-Cathedral Church

Daniel MontesChairman, Latin American Economic Development Association (LAEDA)

Francisco MoranPresident, Camden City Council

Anthony J. Perno, IIIPresident & CEO, Cooper’s Ferry Development Association

Wendell PritchettChancellor, Rutgers University - Camden

The Hororable Dana Redd Mayor, City of Camden

Barry RosenbergCamden Town Center Associates

Irene Hill-SmithChairperson, South Jersey Committee of the Casino Reinvestment Development Authority

Valjean SnyderPresident, L-3 Communications Systems-East

Sandee VogelsonCamden County College Board of Trustees

Curt VossExecutive Director, Susquehanna Bank Center

Rev. Floyd L. White IIISecretary, Concerned Black Clergy

Jennifer YoungExternal Aff airs, Verizon

Robert Zane Vice President, Real Estate Operations, Campbell Soup Company

Page 38: 2011 Annual Report - Greater Camden Partnership
Page 39: 2011 Annual Report - Greater Camden Partnership

“Who, constructing the house of himself or herself, not for a day, but for all time, sees races, eras, dates, generations, The past, the future, dwelling there, like space, inseparable together.” — Walt Whitman

Page 40: 2011 Annual Report - Greater Camden Partnership

Chan

ge w

hat y

ou know. Know what to change.

CamConnect

A special thank youto the following

Photography provided bySpark Creative GroupCoopers Ferry Development AssociationNick RomanenkoCover Photo: The Philadelphia Inquirer

Report writtenand compiled byJudah Abara andA.J. JensenGreater Camden Partnership