¥47.4 billion ¥220 billion 2011 Achievement of Medium-Term Business P Under the severe business environment, we mainly achieved the following: • Growth in HD, Electronics, and Inorganics • Expanded HD media production capacity • Decided to expand graphite electrode production capacity in the U.S.A. R&D 7% Electronics 32% Inorganics 19% Chemicals 17% Aluminum 9% Petrochemicals 5% 2011 Operating Profit by Segment Capital Investment Plan 2011-2013 R&D 7% Others 11% Others Electronics 32% Electronics 57% Inorganics 19% Inorganics 18% Chemicals 17% Chemicals 4% Aluminum 9% Aluminum 12% Petrochemicals 5% Petrochemicals 7% Strengthening our presence in the growing Asian market Petrochemicals Chemicals Electronics Inorganics Aluminum Increasing overseas production to cope with higher yen China To set up a new production site of high-purity aluminum foils for electrolytic capacitors Indonesia Alumina plant construction started (April 2011) Singapore Expanded production capacity for HD media (June 2011) Taiwan Expanded production capacity for high-purity ammonia gases for electronics (1,500 t/y 2,500 t/y) China Expanded production capacity for high-purity ammonia gases for electronics (500 t/y 1,000 t/y) China Expanded production capacity for rare earth magnetic alloys (2,000 t/y 3,000 t/y) Strengthened total production capacity in China to 4,000 t/y Percentage of sales in Asia (except Japan): 21.3% (’05) 28.5% (’11) 3 A Unique Chemical Company
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¥47.4billion
¥220billion
tomotive pa partsrts New markeet it in an an aautoutoutoutotomomomotiverailcarsdandandandand rrara raaililcilcilcil aars
• • H••• HigHigHigHHiHigh th th ransparency• Higigh rh resish rh rh resiesiiesiesistastastassst ncencn to heat• High surffurfacacceace ha h rdnhahardnrdnrdneessssessessess
2011 Achievement of Medium-Term Business Plan “PEGASUS” (2011-2015) Under the severe business environment, we mainly achieved the following:• Growth in HD, Electronics, and Inorganics• Expanded HD media production capacity• Decided to expand graphite electrode production capacity in the U.S.A.
R&D7%
Electronics32%
Inorganics19%
Chemicals17%
Aluminum9%
Petrochemicals5%
2011 Operating Profit by Segment Capital Investment Plan 2011-2013
R&D7%
Others11%
Others
Electronics32%
Electronics57%
Inorganics19%
Inorganics18% Chemicals
17%
Chemicals4%
Aluminum9%
Aluminum12%
Petrochemicals5%
Petrochemicals7%
Strengthening our presence in the growing Asian market
� Petrochemicals � Chemicals � Electronics � Inorganics � Aluminum
Energy/Environment Market
High-grade Electronic Device Market
Industrial Base Materials Market
SiC Epi-wafers for Power Devices
Organic EL for Lighting
Functional Materials
Battery Materials
Allyl Derivatives
High-purity Gases for
SemiconductorProcessing
Growthand
New GrowthIncreasing overseas production to cope with higher yen
• Capacity expansion for anode material (SCMG™), additive in anodes/cathodes (VGCF ™), alu-minum packaging material, and cathode collectors (SDX ™)
• Film for touch screens in smartphones
• High transparency• High resistance to heat• High surface hardness
• Leading epitaxial wafer maker in Japan
• Targeting power devices for electric appliances in 2012
• New market in automotive parts and railcars
• Expanded high-purity ammonia pro-duction capacity in Japan, Taiwan, and China (3,000 t/y�5,000 t/y)
• Started hydrogen selenide production• Quickly developing next-generation
gases• Expanding sales through a direct
marketing system
• Our target is general lighting.• Coating with phosphorescent
materials• Achieved luminous efficiency of
40 lm/W, through a new device structure
• Aiming to further improve lumi-nance, luminous efficiency, life, and cost structure
• General lighting market to grow
LEDs
ChinaTo set up a new production site of high-purity aluminum foils for electrolytic capacitors
IndonesiaAlumina plant construction started (April 2011)
SingaporeExpanded production capacity for HD media (June 2011)
TaiwanExpanded production capacity for high-purity ammonia gases for electronics(1,500 t/y � 2,500 t/y)
ChinaExpanded production capacity for high-purity ammonia gases for electronics(500 t/y � 1,000 t/y)
ChinaExpanded production capacity for rare earth magnetic alloys (2,000 t/y � 3,000 t/y)
Strengthened total production capacity in China to 4,000 t/y
Percentage of sales in Asia (except Japan): 21.3% (’05) � 28.5% (’11)
Please refer to page 17 with regard to R&D strategy under “PEGASUS.”
Inorganic Functional Materials
Aluminum Cans
Shotic
High-purity Aluminum Foils
LBP Cylinders
Petrochemicals
Base (Stable)
• Established NS Styrene Monomer Co., Ltd.� Aiming to stabilize operations and to
reduce costs• Aiming to realize a butadiene-linked
pricing formula for C4 fractions
• Taking steps to increase competitiveness�Reorganized the industrial gas business and strength-ened marketing power
High-purity foils• To expand capacity for high-purity foils for
aluminum electrolytic capacitors• Demand for capacitor-grade foils to grow • Decided to establish a new production site
in Nantong, China
• Expanded TiO2 production capacityApplications: Ceramic capacitors
Basic Chemicals
Graphite Electrodes
HD Media
Rare EarthsBase (Growth)
• To expand capacity at SDKC in 2013
• Planning to build the third production base (in Asia)
� Responding to growth in global steel production
• Expanded capacity, centering on Singapore (up 23%)
• Established position as No. 1 independent supplier• Launched PMR 6G media ahead of competitors�Expanding supply of “Best-in-Class” products
• Expanded capacity at JVs in China for the growing market for Nd-based high-performance magnets (3,000 t/y�4,000 t/y)
� Ensure stable purchase of rare earth materials• Full-scale operation of a metal recycling plant in
Vietnam• Main applications: High-performance motors for
electric vehicles and hybrid cars
Showa Denko K.K. 53 A Unique Chemical Company 4
New market in automotive parts New market in automotive parts and railcarsand railcars
• • High transparencyHigh transparency• High resistance to heatHigh resistance to heat• High surface hardnessHigh surface hardness
2011 Achievement of Medium-Term Business Plan “PEGASUS” (2011-2015) Energy/Environment Market
High-grade Electronic Device Market
Industrial Base Materials Market
SiC Epi-wafers for Power Devices
Organic EL for Lighting
Functional Materials
Battery Materials
Allyl Derivatives
High-purity Gases for
Semiconductor Processing
Growthand
New Growth
• Capacity expansion for anode material (SCMG™), additive in anodes/cathodes (VGCF ™), alu-minum packaging material, and cathode collectors (SDX ™)
• Film for touch screens in smartphones
• High transparency• High resistance to heat• High surface hardness
• Leading epitaxial wafer maker in Japan
• Targeting power devices for electric appliances in 2012
• New market in automotive parts and railcars
• Expanded high-purity ammonia pro-duction capacity in Japan, Taiwan, and China (3,000 t/yD5,000 t/y)
• Started hydrogen selenide production• Quickly developing next-generation
gases• Expanding sales through a direct
marketing system
• Our target is general lighting.• Coating with phosphorescent
materials• Achieved luminous efficiency of
40 lm/W, through a new device structure
• Aiming to further improve lumi-nance, luminous efficiency, life, and cost structure
• General lighting market to grow
LEDs
Please refer to page 17 with regard to R&D strategy under “PEGASUS.” 4
Inorganic Functional Materials
Aluminum Cans
Shotic
High-purity Aluminum Foils
LBP Cylinders
Petrochemicals
Base (Stable)
• Established NS Styrene Monomer Co., Ltd.D Aiming to stabilize operations and to
reduce costs• Aiming to realize a butadiene-linked
pricing formula for C4 fractions
• Taking steps to increase competitiveness DReorganized the industrial gas business and strength-ened marketing power
High-purity foils• To expand capacity for high-purity foils for
aluminum electrolytic capacitors• Demand for capacitor-grade foils to grow • Decided to establish a new production site
in Nantong, China
• Expanded TiO2 production capacity Applications: Ceramic capacitors
Basic Chemicals
Graphite Electrodes
HD Media
Rare EarthsBase (Growth)
• To expand capacity at SDKC in 2013
• Planning to build the third production base (in Asia)
D�Responding to growth in global steel production
• Expanded capacity, centering on Singapore (up 23%)
• Established position as No. 1 independent supplier• Launched PMR 6G media ahead of competitors DExpanding supply of “Best-in-Class” products
• Expanded capacity at JVs in China for the growing market for Nd-based high-performance magnets (3,000 t/yD4,000 t/y)
D Ensure stable purchase of rare earth materials• Full-scale operation of a metal recycling plant in
Vietnam• Main applications: High-performance motors for
electric vehicles and hybrid cars
Showa Denko K.K. 54
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