2011 AACC Intl. Exhibitor Prospectus

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October 16–19Palm Springs Convention Center

Palm Springs, CA, U.S.A.

EXHIBITOR PROSPECTUS

2011 AACC International Annual Meeting

About AACC International ................................................ 2Why Exhibit at the AACC Intl. Annual Meeting? ........... 2Join Us in Sunny Palm Springs, California! .......................2Exhibitor Contact Information ......................................... 2Multi-Media Marketing and Visibility ................................ 3Past Exhibitors ...................................................................... 4What’s Included with the Exhibitor Package? ............... 5

Your Important Dates ......................................................... 6Exhibit Order Form ............................................................ 7Sponsorship Contribution Form ...................................... 9Advertising Order Form ................................................. 10Rules and Regulations ...................................................... 12Program Planning Team .................................................... 14AACC International Corporate Membership ............ 14

http://meeting.aaccnet.org

Table of Contents

Insight. Knowledge. Expertise.

Your link to the grain science

indus

try.

Why Exhibit at the AACC International Annual Meeting? Exhibiting with AACC International gives your company exposure to leading researchers, developers, educators, and industry representatives in grain science. By focusing on grains and grain science, the AACC International Annual Meeting draws an attendee base with specific needs, giving your company the opportunity to show your best grain-related products to your best potential customers.

Join Us In Sunny Palm Springs, California!Palm Springs is located in sunny southern California, just a few hours east of Los Angeles, and is known for its relaxing resorts, golf courses, and beautiful natural setting of ancient palm groves and bubbling hot springs. The Palm Springs Convention Center is located just a few blocks from the downtown Palm Springs restaurant and entertainment destinations.

AACC International is a professional association for scientists who contribute to research, development, and processing of grains and grain-based products. The association has been an innovative leader in gathering and disseminating scientific and technical information to professionals in the grain-based foods industry worldwide for more than 90 years.

Order your 2011 exhibit by January 31 and save $200.

Exhibit Contact Information

Barbara DivverAACC International Exhibits5123 Kenwood CourtPalm Harbor, FL 34685 U.S.A.Phone: +1.239.410.8615Fax: +1.727.942.4570E-mail: [email protected]

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Multi-Media Marketing and VisibilityAs an exhibitor, you will benefit from a wide range of opportunities to maximize your investment:

n Your company listing and link to your website on the AACC International Annual Meeting websiten Your company listing in the pre-annual meeting issue of Cereal Foods World

n Your company listing and description of products in the 2011 Annual Meeting program bookn The opportunity to showcase your products and services at a Supplier Innovation Sessionn Your company listing in the post-annual meeting issue of Cereal Foods World

n Your option to purchase the advance registration list (or receive it FREE when you advertise in the program book)n Your complimentary final registration list of meeting attendeesn Exhibit times that do not compete with the scientific program, allowing time to foster relationships with prospective and current clientsn A setting large enough to draw the top scientists in our field, but small enough to make personal connections

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21st Century Grain ProcessingADMADM/Matsutani, LLCAHD International, LLCAIM InternationalANKOM TechnologyArla Foods IngredientsBaker Perkins Inc.BENEO-OraftiBIPEABlue Diamond Growers Blue Planet FoodsBrabender® GmbH & Co. KGBriess Malt Ingredients Company Brookfield Engineering

Laboratories, Inc.Bruker OpticsBuhler Inc.Bunge MillingBunge Oils Butter Buds Food IngredientsC.W. Brabender® Instruments, Inc.Calibre Control International Ltd.California Natural ProductsCalifornia Raisin Marketing BoardCanadian Food Barley, The

Canadian International Grains Institute (CIGI)

Can-Oat Milling, a Division of Viterra Inc.

Caravan IngredientsCaremoli USA, Inc.Carmi Flavor & Fragrance Co., Inc.CE Elantech, Inc.Cereal Ingredients, Inc.CEREX AG CHOPIN Technologies Church and Dwight Co., Inc. CII Laboratory Services Clextral Inc. Colloides Naturels, Inc.Corn Products U.S. CPM Wolverine ProctorDakota Specialty Milling Inc.Danisco USA Inc.David Michael & Co. Domino Specialty Ingredients

DSM Food Specialties USA, Inc.Elementar Americas, Inc. EnviroLogix Inc. Enzyme DevelopmentEurofins Scientific, Inc.Farmer Direct Foods, Inc.Fiberstar Inc.Firmenich Inc.FONA International Inc.Fortitech, Inc.FOSS North AmericaGamayGivaudanGlanbia NutritionalsGNT USA, Inc.Gold Coast Ingredients, Inc.Golden Peanut Co. Grain Millers, Inc.Grain Processing Corporation

(GPC)Grains for HopeGranotec North America Hesco, Inc./Dakota Organic

ProductsICC - International Association for

Cereal Science and TechnologyICL Performance Products LPInnophos, Inc.International Fiber Corp.International Flavor and FragranceJ. RETTENMAIER USA LPLab Synergy Lallemand Baking SolutionsMalt Products Corp. McCormick & Co.ADM/Matsutani Inc.Medallion Labs/General MillsMegazyme InternationalMerlin Development Inc. The Mennel Milling Company MGP IngredientsMid America Food Sales Ltd.Mother Murphy’s LaboratoriesNational Mfg. Cereal Chemistry

EquipmentNational Starch Food Innovation Navas Instruments

Northern Crops InstituteNP Analytical Laboratories Nutraceuticals WorldOat Ingredients, LLCOmega ProteinOxford Instruments AmericaPalsgaard Inc.Penford Food Ingredients Co.Perten Instruments ABPerten Instruments, Inc. PGP International, Inc.Pharmline, Inc. Prayon Inc. Primera FoodsQuali Tech, Inc. R-Biopharm, Inc. Research Products Co.Riviana Foods Inc. Roha Colors USARomer Labs, Inc. Roquette America, Inc.rtech Laboratories Sensient Flavors LLC Sensient Food Colors Siemer Specialty IngredientsSolbar USASosland PublishingSPEX SamplePrep LLCSunOpta Ingredients GroupSuzanne’s Specialties, Inc.Sweetener Supply Corporation /

Ridgeland FibersSymrise Inc.Target Flavors, IncorporatedTate & LyleTexture Technologies CorpTexVol Instruments ABThermo Scientific Thymly Products Inc. TIC GumsValley Fig GrowersWatson Inc.Wenger Manufacturing, Inc. The Wright Group

You’re in Good CompanyPast exhibitors at the AACC International Annual Meeting

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What’s Included with the Exhibitor Package?Tabletop Package

• Three exhibit sessions nonconcurrent with the technical program• 1 exhibit table, covered and skirted in show colors: 72" × 24" all products displayed on the table may be as high as 36" (91 cm)• One banner display is acceptable; not to exceed 34" × 80"; must be retractable and placed behind the tabletop and chairs• Two chairs

Individual Exhibitor RegistrationEach person from the exhibiting company must complete an individual registration form. Each exhibiting company receives one Complimentary Exhibitor Registration. Additional exhibitors from the company should register with the Paid Exhibitor registration. The special exhibitor rate (for up to three exhibitors/company) is $425 for advanced registration, and $475 for regular/onsite.

Exhibitor Pricing AACC Intl. Corporate Member Nonmember

Early Bird RateThrough November 30, 2010 $1,300 $1,500

Advanced RateThrough February 28, 2011 $1,500 $1,700

Regular RateFrom March 1, 2011 $1,700 $1,900

Exhibit Hall HoursSchedule subject to change.

Sunday, October 168:00 a.m. – 2:00 p.m. Exhibitor Set-Up and Registration6:00 – 9:00 p.m. Grand Opening ExhibitionMonday, October 174:00 – 7:00 p.m. Exhibits with Beer and Poster ViewingTuesday, October 1812:00 – 2:30 p.m. Lunch with the Exhibitors and Poster Viewing2:30 – 6:00 p.m. Exhibit Take-Down

Company Description in the Program Book Your exhibit package includes a description in the annual meeting program book. Descriptions must be submitted online by July 1, 2011, for inclusion. After July 1, descriptions submitted by September 1, 2011, will be included in the program book addendum.

Supplier SessionsShowcase your products and services at a Supplier Innovation Session. Exhibitors choosing to participate will be allotted a 30-minute time slot to present new information on products, applications, services, and solutions. This opportunity is available only to 2011 Annual Meeting exhibitors at no additional cost. Visit the annual meeting website for complete information.

24"

72"

30"

36"

January 31

Program Book Deadline for right of first refusal to retain advertisingspecial position

Sponsorship Deadline for right of first refusal to retain previoussponsorship

ExhibitDeadline for advance rate

February 15

Exhibit Publicity Orders due for listing in the AACC Internationalregistration brochure

February 22

Registration BrochureSponsorship logos due for inclusion in the registration brochure.

July 1

ExhibitDeadline for full payment

Exhibit Publicity50-word description due via online for Program Booklisting—page 8

SponsorshipLogos due for recognition in Program Book

Late August

ExhibitExhibit Services Kit e-mailed to Primary ExhibitorContact

August 16

Program BookAdvertising orders due

August 23

Program BookAdvertising materials due

Early September

HotelReservation deadline for discounted rate andavailability

RegistrationExhibitor registrations due

Late September

Pre-registration list sent to sponsors and program book advertisers

November

Final registration list sent

Your Important Dates

2011 AACC International Annual MeetingOctober 16–19 • Palm Springs Convention Center • Palm Springs, CA, U.S.A.

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Exhibitor Information1. Company Information (exactly as it should appear in print)

Company __________________________________________________Address ___________________________________________________City _______________________________________________________State/Province _____________________________________________Zip/Postal Code ____________________________________________Country ___________________________________________________ Telephone _________________________________________________ Fax _______________________________________________________Website ___________________________________________________

2. Primary Exhibit Contact (for ongoing exhibit communication)

Name ____________________________________________________E-mail ___________________________________________________ Telephone _________________________________________________ Fax _______________________________________________________If different from Item 1:

Company __________________________________________________Mailing Address ___________________________________________City ______________________________________________________State/Province _____________________________________________Zip/Postal Code ____________________________________________Country ___________________________________________________

3. Competitors

Please list major competitors from which you prefer to be separated. ___________________________________________________________ ___________________________________________________________ ___________________________________________________________

Payment Information4. Table-Top Exhibition RatesSAVE with an early order and AACC International CorporateMembership!

Exhibit Pricing/ AACC Int’lValid Dates Corp. Member* Nonmember**

Early Bird Rate Through November 30, 2010 � $1,300 � $1,500 Advance Rate Through January 31, 2011 � $1,500 � $1,700

Premium Offer:

End cap double booth, add $200

� $1,700 � $1,900

*

See Corporate Member list at www.aaccnet.org/directories/

corpmemb.cfm

**

�

Become a Corporate Member now and immediately save.

Go to www.aaccnet.org/membership/becomemember.asp

5. Exhibit PaymentIs your company an AACC International Corporate Member?� Yes � No � Application Submitted Payment in full or 50% of rate must accompany order to reserve space.Please indicate form of payment � Check made out to AACC International

� 50% of Exhibit Rate � Payment in Full� Credit Card for � 50% of Exhibit Rate � Payment in Full

� Visa � MasterCard � American Express

Account # __________________________________________________Name on Card ______________________________________________Expiration Date ____________________________________________Security Code ______________________________________________ A security code is 3 digits on Visa and MasterCard and 4 digits on American Express.

Cardholderʼs Signature: _______________________________________

May we charge the remaining balance due on the card listed above on July 1, 2011? � Yes � No

Final payment is due July 1, 2011. In the event the space reservation is not finalized or final payment is not received by July 1, the space reservation is subject to termination and any previous payment shall be forfeited. AACC International may then reassign the space.

Contract Information6. Responsibilities and Liabilities The Primary Exhibit Contact will have the authority to act on thebehalf of the Applicant (hereafter referred to as Exhibitor) in space reservation transactions with AACC International. If Primary Exhibit Contact changes, Exhibitor must supply written notification.

This application, properly executed by Exhibitor, shall upon invoicing by AACC International constitute a valid and binding contract. AACC International reserves the right to render all interpretations and to establish further regulations as may be deemed necessary for the general success of the exhibition. It is further agreed that the conditions, rules, and regulations as herein stated and as outlined in the Exhibit Service Kit are made a part hereof as though fully incorporated herein, and that said Exhibitor agrees to be bound by each and every one thereof.

Upon receipt of payment, the invoice issued to Exhibitor represents a binding contract.

Please Sign Here: ___________________________________________

Date ______________________________________________________

FOR OFFICE USE ONLY

Date Received __________________________________________Exhibit Rate ____________________________________________Amount Received _______________________________________Balance Due by July 1, 2011 _______________________________

2011 AACC International Annual Meeting Exhibition Application

SAVE! Take advantage of the Early Bird and Advanced Rates

October 16-19 • Palm Springs Convention Center • Palm Springs, CA, U.S.A.

IMPORTANT: Part 2 on next page

(When you provide a check as payment, you authorize us to use information from your check to make a one-time electronic fund transfer from your account or to process the payment as a check transaction. Funds may be withdrawn from your account the same day we deposit payment and you may not receive your check back from your financial institution.)

Regular RateAfter January 31, 2011

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Exhibitor Information7. Floor Placement Please submit your exhibit position requests to the Online ExhibitorPreparation Form when the floor plan is posted on the website. Request to be near another company must be in writing from both companies. Space will be assigned in priority order to companiesbased on:

• advertising and sponsorship dollars from most recent exhibit year • advertising and sponsorship dollars for the 2011 meeting if reserved by January 31, 2011• date of order and payment received• separation from competitors

8. Program Book DescriptionPlease submit your company’s 50-word description for listing in theProgram Book via the Online Exhibit Information Form. Submissions received by July 1, 2011, are assured inclusion.

9. Electricity RequestDue to the simplicity of the table-top format, electricity is limited todemonstrating equipment or powering laptops. Electricity is not allowed for food preparation, display lights, or other promotional purposes. Upon approval, you may contract directly with the electrical services contractor listed in the Exhibitor Services Kit. Payment will be the responsibility of the Exhibitor.

Return to:AACC International Exhibits5123 Kernwood CourtPalm Harbor, FL 34685 U.S.A.Facsimile: +1.727.942.4570

Questions? Contact Barbara [email protected]

2011 Exhibit Application Part 2: Online Exhibit Information Form

http://meeting.aaccnet.org

Additional information for Program Book publicity and exhibit floor placement is to be submitted via the Online Exhibit Information Form. Additional information for Program Book advertising and exhibit floor placement will be available after February 1, 2011.

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Early reservations receive earlier and longer website publicity. Sponsorships are reserved only by order form and full payment.

Complete the form and return with your payment and logo no later thanMarch 1, 2010 for priority placement on the exhibit floor, and July 1, 2010 for recognition in the Program Book.

Governing Rules, Regulations, and Policies1. AACC International sponsorships are available only to exhibiting companies

through March 1, 2011, on a first-request basis.2. Starting March 2, 2011, sponsorships are open to any interested organization.3. Production costs, where applicable, are the responsibility of the sponsor.4. AACC International sponsors have first right of refusal at annual conventions

of AACC International for one additional year on sponsorships, subject to a commitment deadline of January 31, 2011. After the deadline, unrenewed sponsorship opportunities will be opened to general selection on a first-request basis.5. AACC International must approve final copy, layout, design and products of

all sponsorships prior to production and reserves the right to restrict content for any sponsorship. If applicable, giveaway item and location to be pre-approved by AACC International.

6. Final decision on any issues regarding AACC International sponsorships rests with AACC International.

Company Information

Company Name ___________________________________________________

Website __________________________________________________________

Sponsorship Contact Information (person to receive futuresponsorship communication)

Name ____________________________________________________________

Title _____________________________________________________________

E-mail ___________________________________________________________

Telephone ________________________________________________________

Facsimile _________________________________________________________

Company Name ___________________________________________________

Address __________________________________________________________

City _____________________________________________________________

State or Province/Country ____________________________________________

Zip/Postal Code ____________________________________________________

Please indicate item and amount of your sponsorship. To discuss a customized or exclusive sponsorship (indicated by **), contact Barbara Divver, +1.239.410.8615. Amount of SponsorshipMeeting Partner SponsorshipsPromotional Pieces – Distributed to 5.800 people $___________• $750 each, two for $1,300

oRegistration Brochure – March/ApriloLast Chance Brochure – July/August

• Sponsorship would include “Meeting Partner” and company logo

E-mail Promotions – Distributed to 6,500 people $___________• $1,000 each

oMonthlyoBi-weekly

• Sponsorship would include “Meeting Partner” and company logo and live link to sponsor website of choice• One sponsorship per e-mail

Exhibit Raffle Prizes $___________• 10 slots—raffle a prize during the exhibition

Five slots on MondayFive on Tuesday

• $500 per slot—1 prize per purchase (exhibitor can buy multiple slots) Number of Slots __________• Prizes—Prizes cannot be a company product/promotional item and must have a minimum value of $100

-Exhibitor executes all distribution of raffle tickets and announcement of the prizes- Exhibitor must commit to purchasing the prize slot and disclose the prize to AACC International 45 days prior to the exhibition

• Promotion - Sponsorship and prize information included in the pre-meeting travel e-mail, the program book, and onsite signage

Attendee Pocket Badge Holder** Exclusive sponsorship at $3,000 $___________

Grand Opening Exhibition**Sunday, October 16, 6:00 – 9:00 p.m. • Partial sponsorship $___________ at $5,000

Exhibit Hall Beer and Poster Session**Monday, October 17 • Partial sponsorship at $3,000 $___________

Exhibit Hall Lunch**Tuesday, October 18 • Partial sponsorship at $3,000 $___________

Schedule-at-a-Glance Program Book**Exclusive sponsorship at $3,800 ___SOLD___

Total Contribution $___________

Payment Informationo Check is enclosed, payable to AACC International (When you provide a check as payment, you authorize us to use information from

your check to make a one-time electronic fund transfer from your account or to process the payment as a check transaction. Funds may be withdrawn from your account the same day we deposit payment and you may not receive your check back from your financial institution.)

o Charge this credit card oVisa oMasterCard oAmerican Express

Card # ____________________________________________________________

Expiration Date (month/year) _________________________________________

Signature __________________________________________________________

Name of Cardholder ________________________________________________

2011 AACC International Annual Meeting Sponsorship Contribution Form

Completed forms and payment must be received by June 30, 2011.

Questions? Contact Barbara Divver, +1.239.410.8615 or [email protected]

Send to: Barbara Divver, AACC International 5123 Kernwood Court, Palm Harbor, FL 34685 U.S.A. Facsimile: +1.727.942.4570

For recognition: Please submit logo to [email protected] in both

formats:For web use: jpg or gif format at a maximum of 120 pixels wide by 70 pixels highFor print use: eps vector format or tif format no less than 300 dpi, 3 inches × 3 inches

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Company name and website as it should appear in the Ad Index: ____________________________________________________________________________________________________________________________

Space reservation authorized by:

Name _______________________________________________________

Title ________________________________________________________

Company ____________________________________________________

Address _____________________________________________________

City/State or Province ________________________________________

Zip/Postal Code ______________________________________________

Country _____________________________________________________

Telephone ___________________________________________________

Facsimile _____________________________________________________

E-mail ______________________________________________________

Signature ____________________________________________________

Agency Name _______________________________________________

Address _____________________________________________________

City/State or Province ________________________________________

Zip/Postal Code ______________________________________________

Country _____________________________________________________

Contact Person _______________________________________________

Telephone ___________________________________________________

Facsimile _____________________________________________________

E-mail _______________________________________________________

o Invoice Company o Invoice Ad Agency

Reserve the following program book advertising: Office Use Only

Ad Size and Format $_____________Full Page o Bleed o Non-bleed o Four Color $1,980 o Two Color (black plus a PMS or black $1,320 plus process cyan, magenta, or yellow)

o Black and White $900

Half Page o Vertical o Horizontalo Four Color $1,740o Two Color (black plus a PMS or black $1,080 plus process cyan, magenta, or yellow)

o Black and White $660

Spread o Bleed o Non-bleed Full Page Half Page

o Four Color $2,820 $2,580 o Two Color (black plus a PMS or black $1,770 $1,620 plus process cyan, magenta, or yellow) o Black and White $1,200 $960

Special Position $_____________o Tabbed Section Dividers $2,400 (Available only to full page, four color ads)

o Bleed o Non-bleedPlease indicate your preferred section and front or back page of tab. o Front o Back o 1. Program o 2. Abstracts o 3. Recognition o 4. Maps o 5. Exhibition Coverso Back Cover add $450o Inside Back Cover add $250o Inside Front Cover add $350Other Special PositionsPlease call for availability add $250

Full payment is due by August 30, 2011. Total $_____________

Materialso Repeat our ad from _____________________________. The program book cover is coated one side. Tabbed dividers and balance of book is on uncoated stock. CFW prints on coated stock. Please allow for this difference.o We will send artwork by August 23, 2011.o Our agency will send materials and insertion order.

Important Dates

August 16, 2011 — Ad Orders DueAugust 23, 2011 — Ad Materials Due

FOR OFFICE USE ONLY

Accepted for AACC International by

_____________________________________________ __________________ Signature Date

Return this form to:Program Book AdvertisingAACC International 5123 Kernwood CourtPalm Harbor, FL 34685 U.S.A.

Facsimile: +1.727.942.4570E-mail: [email protected]: +1.239.410.8615

More Opportunities to Showcase Your Company—Advertise!

Draw attention to your exhibit and increase your visibility even more with an ad in the meeting program book. Along with your ad you’ll also receive a FREE list of registrants prior to the meeting for promotional purposes.

2011 AACC International Annual Meeting Program Book Advertising Order FormOctober 16–19 • Palm Springs Convention Center • Palm Springs, CA, U.S.A.

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Printing MaterialAACC International urges that electronic images and files be supplied only by those experienced in electronic processing of images. Unusable files may result in publication delay and additional charges.

Accepted Medium/File Types: Medium: CD Platform: MacIntosh Software: Adobe InDesign CS, Illustrator CS, Photoshop CS, Adobe Acrobat Graphic Files (Illustrator or Photoshop): .eps or .tif If providing files in a pdf format they must be saved as

press ready, with fonts embedded. Resolution: 4C – 300 dpi, Black and White – 266 dpi

• Four-color ads must be set up as CMYK (including all graphics)

• For color proofing please supply a SWOP quality contact proof. For black and white ads, please supply a high resolution proof. AACC International cannot be responsible for final outcome if no proof is supplied, or if proof supplied does not meet these specifications.

• All fonts and graphics must be included on the disk.• Files must be set up at 100% of final output size, allowing 1/8" bleed for full page, bleed ads.

The more documentation received from you, the better AACC International can meet your expectations! A complete documentation package will help ensure desired results.

NOTE: Any additional services required for troubleshooting ad materials supplied in incorrect format will carry an additional charge at cost, with minimum of $75.

For questions or to order your space, please contact: Barbara Divver

Phone: [email protected]

Send ad materials and payments to:[email protected]

AACC International Program Book5123 Kernwood Court

Palm Harbor, FL 34685 U.S.A.

Phone: +1.239.410.8615 • Facsimile: +1.727.942.4570

http://meeting.aaccnet.org

Program Book Ad Sizes

Width Depth

Full-page 7" (177.8mm) 10" (254mm)

Half-page vertical 3-3/8" (85.725mm) 10" (254 mm)

Half-page horizontal 7" (177.8mm) 4-7/8" (123.83mm)

Full-page spread 17" (431.8mm) 11" (279.4mm)

Half-page spread 17" (431.8mm) 5-1/2" (139.7mm)

Bleed PagesBleed art must measure:

Width Depth

Single page 8-3/4” (222.25mm) 11-1/4” (285.75mm)

Full page spread 17-1/4" (438.15mm) 11-1/4" (285.75mm)

Half-page spread 17-1/4" (438.15mm) 5-3/4" (146.1mm)

Keep live matter 1/4" (6.35mm) from trim size edges.

Trim Size8-1/2" ✕ 11" (215.9mm × 279.5mm)

Printing MethodsOffset, one color. Second color and four color available.

StockPrinted on 60-lb. opaque offset, with cover on a 10-point stock, coated one side. Tabs print on 65-lb. cover uncoated stock.

BinderyPerfect bound.

Program Book Advertising Mechanicals

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1. Exhibit Space Contract: Please read Exhibit Rules and Regulations prior to signing contract. Signature on the contract

constitutes agreement of the Exhibitor to comply with these policies. AACC International reserves the right to rearrange the floor plan and/or relocate any exhibit. The AACC International Exhibit Manager has the right to enforce any and all portions of the rules and regulations.

2. Application/Contract Must Include: • Full name and address of organization • Name, address, phone, and e-mail of Primary Exhibit Contact • Signature • Deposit per payment schedule

3. Finalization of Space Reservation: Contracts for Exhibit space are subject to the approval of AACC International. AACC International reserves the right to offer or refuse space rental to potential Exhibitors. Preferred exhibit assignments will be given to companies that submit their application/contract, with deposit, by January 31, 2011. First choice preferences will be given to companies based on advertising and sponsorship dollars from most recent exhibit year and those reserved by January 31, 2011.

4. Cancellation: Cancellations must be made in writing and sent to AACC International Headquarters. Cancellations received prior to January 31, 2010 will receive a 100% refund of monies paid to date. Cancellations received between February 1, 2011 and June 1, 2011 will receive a 50% refund of monies paid to date. No refunds will be given for exhibits cancelled after June 1, 2010. In the event the Exhibit is cancelled by AACC International for any reason, the liability of AACC International shall be limited to a refund of all monies paid by the Exhibitor as exhibit booth rental fee to AACC International as of the date of cancellation.

5. Liability: Although security personnel are provided, neither AACC International, the Facility, nor the decorator or their agents can assume responsibility for any loss or damage to displays, equipment, or personal belongings onsite. By acceptance of the contract, Exhibitor releases AACC International from any and all liability.

6. Hold Harmless: The exhibitor agrees to defend, indemnify, and hold harmless AACC International, their management, partners, owners, agents, or employees from any and all claims, liabilities, and losses; for injury to persons (including death); or damage and/or loss to property arising in connection with exhibit space.

7. Insurance: Insurance on all Exhibits is the responsibility of the Exhibitor. Neither AACC International nor its agents, assigns, or assignees, will assume any responsibility for property loss, damage, personal injury, or other claims related to the Exhibitor’s space. Exhibitors are required to carry insurance to cover their property against damage and loss and public liability insurance for claims of injury to the person and property of others.

8. Exhibitor Services Kit: The Exhibitor Services Kit (ESK) will be e-mailed from the decorator approximately 6-8 weeks prior to the event, and will include instructions and information pertinent to exhibiting.

9. Shipping: All freight charges must be prepaid. Since the Facility does not have capabilities to receive display materials or the accommodations to store empty shipping crates, the Exhibit Decorator will serve as the official drayage contractor. Information on consignment and bill of lading will accompany the decorator’s ESK. Any and all property shipped to/from the hotel, convention center, or drayage firm by the exhibitor is the sole responsibility of the exhibitor.

10. Labor and Safety: The decorator’s ESK contains order forms for labor. AACC International will enforce set-up and tear-down policies to minimize interference with other meeting functions and to maximize the number and quality of the Exhibit hours. The Exhibitor is responsible for knowledge of and compliance with all fire, safety, and union requirements as noted in the ESK.

11. Union Clearance: In order to conform to union rules and regulations, it may be necessary that all exhibitors use qualified union personnel for various services required for installation and dismantling of exhibits and for material handling within the show.

12. Exhibitor Registration and Identification: The Primary Exhibit Contact will receive copies of all preliminary and program announcements to facilitate exhibit and hotel registrations. Additional program and hotel registration forms will be available upon request. Instructions on how to register your exhibit staff will be sent.

Each exhibiting company recieves on Complimentary Exhibitor Registration. Additional exhibitors from the company should register with the Paid Exhibitor registration. The special exhibitor rate (for up to three exhibitors/company) is $425 for advanced registration, and $475 for regular/onsite.

13. Admission: Entrance to the exhibition is by AACC International name badge only. Each company that purchases an exhibit is entitled to one complimentary registration; additional registrations may be purchased. Registration information will be sent to the Primary Exhibit Contact. Exhibitors must staff their exhibits at all times. Failure to adhere to the rules specified herein will be cause for forfeiture of space. No refunds on space will be made.

14. Installation of Exhibits: Any Exhibit not unpacked by the end of set-up time will be placed in storage and cannot be returned until the close of the Exposition the first day. No refuse may be placed in the aisles after the final cleaning. Please do not litter the floor in the exhibits or aisles after cleaning.

15. Dismantling: No packing or dismantling of Exhibits will be permitted prior to the published tear-down time.

16. Care of Building, Equipment, and Furniture: Nothing shall be posted on, or tacked, nailed, screwed, or otherwise attached to the columns, walls, floors, or other parts of the building or furniture without permission from proper building authority. Packing, unpacking, and assembly of exhibits shall be done only in designated areas and in conformity with directions of the Exhibits Manager, the convention center manager or their assistants. Anything necessary or proper for the protection of the building, equipment, or furniture will be at the expense of the Exhibitor.

2011 AACC International Annual Meeting Exhibit Rules and RegulationsOctober 16–19 • Palm Springs Convention Center • Palm Springs, CA, U.S.A.

continued

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Exhibitors will be responsible for any damage to persons or property caused by reason of their exhibits, employees, agents or servants. Exhibitors agree to abide by all terms & conditions of Policies and Procedures as set for by the Exhibit Facility.

17. Fire Protection: All materials used in the exhibit area must be flameproof and fire resistant. All displays are subject to inspection by the Fire Marshall/Fire Prevention Bureau. All materials and fluids which are flammable must be kept in safety containers. Open flames, butane gas, oxygen tanks, etc. are not allowed without the permission of the local Fire Marshall/Fire Prevention Bureau.

18. Special Effects and Presentation: Operational equipment, audio-visual and sound/attention-getting devices and effects must not interfere with the activities of the conference and other Exhibitors. AACC International reserves the right to determine at what point sound constitutes interference, and if it must be discontinued. Professional presenters or models may conduct product and service demonstrations. Demonstrators are to be straightforward and professional in dress and manner.

19. Copyrights: Each Exhibitor will assume all costs arising from the use of patented, trademarked, franchised or copyrighted materials, devices, and/or dramatic rights used in or incorporated in the AACC International exhibit. Exhibitors agree to indemnify, defend and hold harmless AACC International from any claims, damages or costs, including legal fees, which might arise from use of such material. This includes the acquiring of and compliance with A.S.C.A.P., B.M.I., licenses and copyrights.

20. Conducting Exhibits: The character of all exhibits is subject to the approval of AACC International. The Association retains the right to refuse the applications of Exhibitors not meeting standards required or expected, as well as the right to curtail Exhibits or parts of Exhibits which reflect unfavorably upon the character of the meeting. Non-professional products or services are not to be displayed.

Prohibited Practices •Canvassing/distributing advertising materials outside the

Exhibitor’s own exhibit. •Solicitation of business, or conferences in the interest of business,

except by Exhibitors.•Operation of unprotected x-ray equipment, UV sources, or

sources of ionizing radiation.•The use of billboard advertisements and/or display of signs

outside the exhibit area unless approved by AACC International. •Publicizing and/or maintaining any extracurricular activities,

inducements, demonstrations, or displays away from the exhibit area during the Annual Meeting.

•Contests, lotteries, raffles, and games of chance are prohibited. All “giveaways” shall be of a nominal monetary value and in keeping with the nature of a scientific and professional meeting.

•Entry into another Exhibitor’s booth, examination, or photographing of another Exhibitor’s booth without permission.

•No food or drink, unless sample size.• The serving of alcoholic beverages is prohibited.• Exhibit display lights are not permitted. See item 22.Exhibitors shall be bound by all pertinent laws, codes and regulations of municipal or other authorities having jurisdiction over the exhibit facility or the conduct of said exhibit together with the rules and regulations of the owners and/or operators of the facility in which the exhibition is held. In interpreting these terms and conditions, particular attention will be given to preserving the professional and educational nature of the exhibit.

21. Termination of Exhibit Rights: In the event the Exhibitor, its contractors, agents, or employees fail to comply with any of the provisions hereof, or otherwise detract from the general educational character of the meeting, AACC International shall be permitted and empowered to terminate the Exhibitor’s right hereunder, and remove the Exhibitor and contractors hired by the Exhibitor from the premises, in which event the Exhibitor shall not be entitled to any refund of amounts paid hereunder.

22. Display Regulations: A display item can be placed on the floor provided it meets the following criteria.• Banner type display not to exceed 34" × 80"• Must be placed behind the table top and chairs• Only one retractable floor banner may be used• No lighting is permitted Displayed item sitting on the table top must not exceed 36" in height, and not exceed the tables dimensions (6' × 24"). Permitted at Table Top Exhibits• Educational sales literature• Sales premiums, souvenirs, handouts, etc.• Instruments and/or equipment (Self-supporting and set on the

table; no water will be available)• Electricity is limited to use for computers, instruments, or

equipment• Table drapes Prohibited at Table Top Exhibits• No displays over 36" in height on the table top• No floor easels or backdrops are allowed• Storage of boxes is not allowed behind tables• No solicitations, interview, and/or distribution of literature can be done outside the confines of the Exhibitors individual table top area• The servicing of alcoholic beverages by Exhibitors is prohibited• No cooking or other food preparation• Audio presentation of speech or music are prohibited• No lighting is permitted on the table top displays

2011 AACC International Annual Meeting Exhibit Rules and Regulations

(continued)

14

2011 Annual Meeting Program Planning Team

Program ChairDeirdre Ortiz, Kellogg Company, U.S.A.

Program Vice ChairArt Bettge, USDA ARS WWQL, U.S.A.

Team Members by Scientific Initiative

Analytical Methods & QualityChair: Sean Finnie, Cargill, U.S.A.Vice Chair: Edward J. Souza, USDA ARS, U.S.A.

Biotechnology & SustainabilityChair: Baninder S. Sroan, Frito Lay Inc., U.S.A. Vice Chair: Michael J. Giroux, Montana State University,

U.S.A.

Cereal & Polymer ChemistryChair: Koushik Seetharaman, University of Guelph,

CanadaVice Chair: Andrew E. McPherson, Kraft Foods, U.S.A.

Engineering & Processing Chair: John M. Mathew, Frito-Lay Inc., U.S.A.Vice Chair: Clyde Don, Foodphysica, Netherlands

Food Safety & RegulatoryChair: Dirk E. Maier, Kansas State University, U.S.A. Vice Chair: Rangan Chinnaswamy, USDA GIPSA, U.S.A.

Health & NutritionChair: Brinda Govindarajan, McDonald’s Corporation,

U.S.A.Vice Chair: S. Shea Miller, Agriculture & Agri-Food

Canada, Canada

Ingredients & Costs of Goods SoldChair: Elizabeth A. Arndt, ConAgra Foods Inc., U.S.A.Vice Chair: Rajen S. Mehta, Sunopta Ingredients Group,

U.S.A.

Become a Corporate Member

AACC International’s corporate membership program offers your company the unique opportunity to reach our global members and advance your organization through specialized products and services designed to help you succeed.

Save on Technical Informationn Complimentary print subscription to Cereal Foods World (CFW) n Preferred rates for online Cereal Chemistry, Food Developers e-Source, and Approved Methods of Analysis Online subscriptions for your entire company n Savings on Cereal Chemistry print subscriptions n Significant discounts on AACC International’s n 10% discount on all book purchases for your

company’s employees

Network with Leaders in Grain Sciencen Exhibit at the annual meeting – corporate

members receive a $200 discount on their tabletop display n Opportunity to list a member of your company on

AACC International’s experts panel/speaker list n Complimentary one-time use of member list n Access to a complimentary room at the annual

meeting to hold a company meeting or conduct interviews

Receive Recognitionn A salute to Corporate Members in CFW and

AACCnet, as well as a corporate member listing in each issue of CFW nYour company logo posted annually on

AACCnet’s homepage with a direct link to your company’s website

n Special recognition during the annual meeting through signage, tabletop displays, program book ad, and more