2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

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WHAT?• QRcode=QuickResponsecode

• 2-dimensionalbarcode

• CreatedbyToyotasubsidiaryDensoWavein1994

• QRcodesisfreeofanylicense

• RegularQRcodestoresabout100chars

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WHAT?

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WHY?• SmartphoneadopIon-43%andgrowing

• HardtorememberortypeinURL’s

• Metricstracking

• CreaIvemarkeInguses

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HOW? (TO CREATE ONE)

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HOW? (TO CREATE ONE)

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HOW? (TO CREATE ONE)

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HOW? (TO CREATE ONE)

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HOW? (TO READ THEM)

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HOW? (TO READ THEM)

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CREATIVE USES

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CREATIVE USES

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CREATIVE USES

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CREATIVE USES

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CREATIVE USES

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CREATIVE USES

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CREATIVE USES

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CREATIVE USES

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DISCUSSION