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Dec 10, 2014
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Foreword
• I have always believed that the world is a global family, and as family members we should all care for one another
• I deeply respect the Red Cross Red Crescent Movement’s core principles and spirit, in particular that of “Humanity, Universal Fraternity and Devotion”
• Today, I am honored to become the inaugural Goodwill Ambassador for the International Federation of the Red Cross and Red Crescent Societies
• In this role, I would like to share One Foundation’s concept of philanthropy with people across the world
• While different countries have different histories, religions, languages and cultures, I believe we all seek a common goal – to be safe, healthy and happy
• From One Foundation’s experience, I hope that the Red Cross and Red Crescent Societies around the world can extract any lessons they deem helpful, and adapt them to suit their country’s particular culture and needs
2-- Jet Li, Sept. 21, 2010
Table of Contents
• Starting from One
• Involving Your Friends
• Respecting Every Yuan / Dollar
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What is One Foundation?
• In January 2006, Jet Li began serving as a “Philanthropic
Ambassador” for the Red Cross Society of China (RCSC)
• In April 2007, One Foundation was officially launched
– Formally the “Red Cross Society of China Jet Li One Foundation Project”
– Operates independently but under the framework of the RCSC
• One Foundation is a 21st century non-profit organization focused on
encouraging social sector development and promoting a spirit of
philanthropy to people from all walks of life
• For over 3 years now, One Foundation has flourished with the
continuous support of the Red Cross Society of China
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Basic Concept of Philanthropy
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1
+ 1
+ 1
1
every person
every month
gives one yuan/dollar (or hour)
one big family
If everybody does just a little, together we can do a lot!
Individual Direct Donations
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• Send SMS to donate
between 1 – 30 yuan
•Multiple online payment
platforms
• Includes Alipay, Tenpay,
Paypal, 99Bill, Yeepay
Mobile Phone Internet
Post Office Transfer Bank Transfer
• Electronic wire transfer at
any post office location
•Direct bank-to-bank
transfer
•Online and in-person
People want to help, and One Foundation makes it easy
One Family Online Platform
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Online platform makes it easy for people to donate time
Activity Center
Searchable
database of
volunteer events
from non-profit
organizations
• An 8.0 earthquake struck
Sichuan, China on 5.12.2008
• Over 730,000 individuals
donated an unprecedented
Rmb ~50 million for relief
and reconstruction efforts
• Typhoon Morakot struck
Taiwan on 8.8.2009
• Nearly 1 million students in
China sent SMS donations
on the first day of school
(9.1.2009), raising over RMB
1 million in a single day8
The Power of One Family
Table of Contents
• Starting from One
• Involving Your Friends
• Respecting Every Yuan / Dollar
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Friends of the Family
Public figures
Media
(traditional / new)
Corporate sector
Social sector
Only with the continuous support of various partners
was One Foundation able to succeed
Celebrity Friends
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One Foundation receives strong volunteer support from
star entertainers, athletes and fashion leaders
Leadership Friends
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Business leaders, political figures and well-respected
humanitarians help raise global awareness
Traditional Media Friends
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…and other
media partners
Print and television news media, as well as magazine
publishers help spread One Foundation’s message
New Media Friends
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New media platforms help extend One Foundation’s
reach through online channels and social networks
Corporate “Caring” Friends
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Corporate partners help facilitate giving and remind
people of philanthropy in their daily lives
…and many other
corporate partners
• One of the nation’s largest retail banks, China Merchants Bank (CMB) is a leader in financial product innovation in China
• CMB donates 1 yuan for each credit / debit card issued
• CMB and participating merchants donate based on user spending amounts
• Card users elect to donate 1 or 11 or 111 yuan / month
• Card users are invited to regular volunteer events
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Caring: Caring All-in-One Card
• Tera Wellness is a leading
fitness club network in China
with over 250,000 members
• All new members donate 1
yuan per month
• Tera Wellness donates 1 yuan
for every member per year
• Tera Wellness clubs organize
monthly philanthropic events
for members
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Caring: Tera Wellness Clubs
• Huiyuan Group is China’s largest
maker of pure juice products
• Huiyuan donates 1 yuan for every
bottle of select fruit juice sold (C-
she-V-he 100% pure fruit juice)
• “One bottle of juice + one
consumer + one yuan” can make
a difference
• Promotes model of incorporating
charity into consumer products to
encourage a philanthropic spirit
in people’s daily lives
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Caring: Huiyuan Group
• Huayi Brothers is a leading media entertainment group in China
• 10-year partnership with HuayiBrothers, beginning with “Forbidden Kingdom” in 2007
• Huayi donates 0.1 yuan per ticket for movies it produces
• Participating theaters donate 0.01 yuan per movie ticket
• “One movie ticket + one dime + one cent” can make a difference
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Caring: Huayi Brothers
Note: “功夫之王” image rights belong to Huayi Brothers Media Group Corporation
• Taobao is the leading online retail platform in China with over 200mm registered users
• Strategic cooperation with Taobao to promote internet philanthropy; broad-based partnership with Alibaba Group
• One Foundation is a recipient of proceeds from sale of “Caring Products” on Taobao.com
• One Foundation storefront on Taobao.com offers internet virtual and physical goods
• Direct donations processed via Alibaba’s platform, Alipay
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Caring: Alibaba Group / Taobao
“Caring Products” on Taobao.com
One Foundation Storefront
• Tencent operates the leading Chinese Internet portal and messaging platform, and has over 567mm registered users
• One Foundation partnered with Tencent to create an online monthly donation program
• “Every month, every person, a small bit of love”
• Donors receive a special virtual icon on their QQ interface
• Donations made via Tencent’spayment platform, Tenpay
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Caring: Tencent / QQ
QQ Charity Icon
Professional Friends
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Advisory and technology partners help make One
Foundation transparent, sustainable and professional
Advertising Consulting Legal / Accounting Technology
Table of Contents
• Starting from One
• Involving Your Friends
• Respecting Every Yuan / Dollar
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Fundraising History
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Since its founding, Red Cross Society of China Jet Li One
Foundation Project has raised RMB 203.2 million
• Respect each donation, no
matter how large or small
• Accounting must be clear
and transparent
• Provide audited financials at
minimum every 6 months
• Ensure all donors are
informed of their impact
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Transparency and Accountability
In Parting
• I have always believed that each person should dream two dreams– An individual dream
– A dream for humanity
• The dream for humanity -- to make our world a better place --carries too much responsibility for one person alone. However, we can divide this responsibility and share it as one global family
• In essence, I believe that by amassing each family member’s contribution through an innovative and sustainable model, we can better prepare to face future challenges, both natural and man-made, together
• For the sake of our global family, I hope that we can each persevere and do our part
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For more information please visit http://www.onefoundation.cn