Dec 23, 2014
Online principlesfor great journalism
How to figure out what your readers are doingon the web, and meet them there.
What is journalism?
Journalism:Gathering, organizing and distributing informationthat’s important to members of your community
as they make decisions in their daily lives.
What doesthe web do well?
ImmediacyNot just what’s happening right now.What do I want to know right now.
LongevityStories don’t disappear over time,
and that can provide context.
Flexible storytellingChoose the right media for the job -
text, audio, visuals, maps, interaction ...
Flexible distributionYou can’t make me pick up a paper,
but you can meet me where I already am.
More than 25% of Americans view news on their phones
Devices aren’t the onlyalternative platforms
AggregationCollect related content into one place
to provide context and generate interest.
UtilityHelp readers get straight to what they’re after
in whatever way makes the most sense to them.
PersonalizationUtility + Aggregation lets me
customize my information flow.
ConversationI want to tell you my stories.
I also want to tell you what I think of yours.
Online strengths
• Immediacy
• Longevity
• Flexible storytelling
• Flexible distribution
• Aggregation
• Utility
• Personalization
• Conversation
Journalism:Find things that aren’t on the internet.
Put them on the internet.