Page 1
Beyond Baumol...(or... Moving Past 'Productive', 'Unproductive' & 'Destructive': How Social Entrepreneurship Helps
Us Generalize Baumol's Typology)
OR... How social entrepreneurs can teach entrepreneurs, part 47.. ??
Norris Krueger, Entrepreneurship Northwest
([email protected] @entrep_thinking)
Dianne Welsh, UNC Greensboro
Theresa Michl, Munich School of Management
(but......).
Page 2
“shoulders of giants...”
Jill Kickul
Jennifer Woolley & Maija Renko (from Wed!)
Johanna Mair (& Christian Seelos from Thurs!)
Sophie Bacq (& Frank Janssen)
Filipe Santos; Jeff Robinson; Geoff Kistruck
Sharon Alvarez; Tom Lumpkin (not just Thurs)
Colleen Robb (Post) & Jeff Stamp
Doug Bosse; Jon Entine; Sandy Gough
Marc Gruber, Carina Lomberg, Jana Thiel
and of course... Will Baumol
Page 3
Partial list of the 'suspects”
Baumol's typology
Rents
Social rents
Externalities
Residual claimant theory
Tensor calculus
Cobb-Douglas production functions
Entrepreneurial lntentions!
Page 4
What Do We Mean by...
“I intend to be a social entrepreneur”??
As noted frequently thus far...
Who is gaining rents? (or not?)
What's the revenue model?
Who is delivering the value?
Etc. etc. (thus...)
Nonprofit-Hybrid-ForProfit dimension is
far from sufficient
Page 5
My biased (but correct)
assumptions
For good entrepreneurs, entrepreneurship isn't about
YOU; it's about creating value for others.
Great entrepreneurs act like social entrepreneurs.
“Entrepreneurs Pay Themselves Last”
Residual Claimant model: Entrepreneurs generate
value for customers, suppliers, employees,
community, etc., etc.
And THEN get paid
So What Can Social Entrepreneurs Teach Us?
Page 6
Baumol's trichotomy
Productive
Unproductive
Destructive
Page 7
BUT....
For WHOM?
(FROM Whom?)
(And By WHAT Means??)
Sure sounds like a business model
topic...
Page 8
Business Models 101
Value Proposition
(what's the value and to whom?)
Value Delivery
(how is delivered & by whom?)
Value Capture
(who gets 'paid' & how/where/when)
....and as Filipe shows, “capture” for SE's can
be, um, complicated
Page 9
Rents
Speak to 'sustainability'
Can be positive or negative
Can be economic or non-economic
Can be multi-dimensional (but...)
In theory, they are objective but....
Page 10
Social Rents
(Colleen Robb & Jeff Stamp, ICSB 2010)
More than merely non-economic
Or Bosse's mix of economic & non-economic
More than the aggregation of individual rents
Think supernormal social impact
Page 11
Externalities
Another angle: Externalities
Also can be positive or negative or...
Mixed (multi-dimensional)
Certainly can have complex, differential
effects on various stakeholders
Page 12
Stakeholders
Any organization has multiple
stakeholders
Willingly or unwillingly
(even purely economic entrepreneurs,
Tom!)
If I think I'm one of your stakeholders...
I am!
Page 13
Why Not a Model to
Make Paul Light Happy?
Assume that Entrepreneurs (of any type):
(Value Proposition Set)
INTEND to Develop Rents for Stakeholders
(Value Delivery Set)
Have an intended production function that
allocates rents & externalities to
stakeholders
Page 14
Production function
[insert here a complex set-theoretic n-
dimensional production function with n-
dimensional output function;
Further assume fuzzy sets;
Represent via tensor calculus]
OR....
Page 15
Beyond the For-Profit/Hybrid/non-
Profit Continuum?
Does anyone think ventures are uniformly
distributed across the cells?
Should we be able to create multi-dimensional
taxonomy to categorize “entrepreneurial”
ventures?
(per Tom L – maybe there's an added
dimension for process? “Entrepreneurial”
versus “Bureaucratic”?)
Page 16
Analytic Tools?
Baumol Trichotomy versus Stakeholders
Stakeholder Rents/Externalities Map
(economic & non-economic)
Ecosystem (Stakeholder) Map?
JW map?
Page 17
Analytic Tools? (quant?)
(insert another incredibly complex
mathematical formula)
(but probably fuzzy sets and definitely
multiplicative)
Amenable to cluster analysis or profile
analysis:
Which clusters/profiles are most prevalent?
Which are most effective?
Page 18
Implications for Measurement?
Tie measurement to rents? (externalities??)
What did we INTEND?
What did we ACHIEVE?
How did we implement?
(Can we look to others in 'our' cluster for
BPs?)
Page 19
Questions: 17
Responses: 14,007
How can I help YOU get involved?
www.StartupWeekend.org
Page 20
Global Entrepreneurship Week Nov 15-22
www.UnleashingIdeas.org
(How can I help YOU get involved?)
Page 21
Contact us!
Norris
– [email protected]
@entrep_thinking
also LinkedIn, Facebook
Theresa
– [email protected]
Dianne
[email protected]