2010 Marketing Yanks

YANKS! THE CONCEPT THAT WILL CHANGE THE TEAM/FAN RELATIONSHIP! A gritty, sexy docu-soap, aimed at people 14 - 49 - with an interactive edge created for a consumer-friendly and modern, sports, travel and leisure loving audience

It features multiple, constant revenue streams with the potential for future franchising and continuous expansion opportunities - including the possibility of moving to new sports, i.e. a steamy YANKS Latin American spin off in Brazil, etc

Aimed at an attractive, affluent and dedicated target audience both in Europe and in the US - with an immediate strong impact on the growing US Hispanic market

This idea is ready to go and is first to market in the US. Already an international headlines winner - this unique and controversial concept that has gathered worldwide attention and has shaken the media in Europe

YANKS!

“Step aside, Dallas

Cowboys. America has a

new team”Jan 20, 2010

Seattle Post America

YANKS!

Agri&y,sexyDocu‐Soapwithaninterac8veedgeforyourfantasylovingaudience!

AneasilyreplicatedmodelthatcouldhavethesameimpactontheworldofprofessionalsportsthatApplehashadonthemusicindustry.There’snodoubtthatthesportsindustryisheadedtowardstheinterac:verela:onships‐andbaseballinterestinAmericaisonthedecline.2010isaWorldCupyear‐sointerestinthesportwillbehigh.Investwithaninstantsensa:on,withminimalPR,thepresscoverageofthisprojecthasbeenstaggering.

Conserva:vemodelsshowaprofitof$5.6million+(ormore)by2012inrevenuethrough:

Therevenuegeneratedfromthe12episodetelevisionseriesandinterna:onal distribu:on

PPVmatchdaycoverageandwebsitesubscrip:onswithaddi:onaladver:sing

UniformAdver:sing,in‐showbrandplacementrevenue,playersponsorships, endorsements,merchandisesales,andsummerexhibi:onmatchesscheduledagainst USbasedteamsduringthesummer

ConsumerTargetforAmerica’sTeamFC

Globalaudience,typicallyMalesfromAmerica,theUK,Canada,La:nAmerica,Europe,Asia(althoughtheTVshowgriXydocu‐soapstylewillalsobeveryaXrac:vetofemalesastheyaremorefamiliarwithsoccerthanothermaledominatedsports)

12‐49YearsOld

AverageFamilyIncome$75‐85k

69%“WhiteCollar”

70+%MarriedHH

Highuseofinternet,surfingandsocialnetworking,televisedsports,par:cipa:ngin sports,sportsrelatedvideogames,likelytohavekidsplayingorganizedsoccer

A&rac8ngMembers:

AgrowingandrabidlydedicatedAmericanaudiencethatwillcapitalizeonViralmarke:ngandSocialnetworksthatareidealforthe18‐49yearoldmarket.

Adynamic,energe:candinterac:vesubscrip:onbasedwebsitethatprimarilyusesthe energe:c,raw,televisionrealityseriesandviralmarke:ngtoaXractconsumers

Duetoit’s“controversial”nature,thepressalsohascreatedtremendousamountsof freeadver:sing(seepapers)

PartnershipswithATFCSponsors,TravelandTourismindustries,USLandMLSteamsas wellasUSandUKCelebri:es

ViralMarke:ngviaESPNandFoxSportsblogs,Rotowire,YouTube,Facebook,Bebo‐ :einstosportsreportersand“wellfollowed”bloggersarevital–significant devo:onwillbespenton“buzz”blogging.Anaddic:veconcept,fansoftheteamwill feeldirectlyinvolvedinthe“davidvsgoliath”phenomenon:withthechancetoturn aroundthe“worstteaminprofessionalsoccer”setinauniqueandhistoric touristtowncitedbytheBBCasperhapsthemostscenicintheUK.

Also provided are costs of goods and services, production expenses, etc. for a complete description and disclosure - contact:

pmac tonite entertainmentT/Work Phone 513.227.7642

YANKS!FINANCIALESTIMATES(DETAILEDFORECASTSAVAILABLEUPONREQUEST)

ESTIMATEDPRODUCTIONCOSTSANDALLANTICIPATEDREVENUESTREAMS

ESTIMATEDOVERHEAD/COST

ESTIMATED24MONTHREVENUE

Addi:onalPPVMembershipsviawebtoviewAllTeamMatchesLiveorondemand

(paidannuallyat$19.99orpermatchat$2.99)$288,000 $480,000

AllTeamandShowMerchandiseSales(t‐shirts,uniformreplicajerseys,hats,calendars,

posters,s:ckers,mugs,etc)estat320,000units

$3.8million $9.6million

CorporateIndividualMatchSponsorship,AllonsitePitch(on‐field)Adver:sing,Match

DayPrograms,TicketSales

Internallabor TBD

PlayerSponsorshipandUniformSponsorship SalesAgent% $300,000

ShowRunnerPayment,Host,Otherrepresenta:onfees

TelevisionProduc:onCostsperhalfseason(12x:43minuteepisodes)Revenue(US

only)vsadver:singrevenueandonscreenbrandplacement

$630,000 $2.5million

DIGITALMEDIA:Websitemgt,websiteAdver:sing,IPhoneandGoogleapps $135,000 $467,000

TicketSales,Tours,TravelandTourismCo‐op TBD TBD

OngoingPercentageofroyal:esfromallUSplayersforfutureendorsements,

professionalcontracts,posters,calendars,etc,expansionmarketsandfrachises

TBD TBD

StadiumNamingRights(UKandUS)and/orstadiumadverts/:eins SalesAgent% $100,000

Interna:onalDistribu:on(UK,Canada,Asia,Europe,Mexico,SouthAmerica) TBD TBD

YANKS!

2010 - 2011 Television Season America’s Team is already the talk of the UK

Here’s what UK and USA Sports and Entertainment writers have

been saying about YANKS!:

“I’m certain this show will be an instant

success both in the UK and USA” - John McGinlay, Former Bolton Striker,

UK Sports Commentator

US Player and Fan

Directing the action during a pre-match warmup

America’s Team FC merchandise is already selling

“Both evil and

genius...there’s no doubt

that sports and TV are

headed for the interactive.” - This is American Soccer

Magazine

“Fort William will

succeed where David

Beckham failed - by

selling Soccer to

Americans” - The Daily Mail

“More than just a series about "a team that has one

of the worst records in all of professional sports"

But when the team is the subject of an interesting

public ownership scheme/

reality show you're probably

not too hung up on doing

things as they have been done

before. It's an interesting

intersection between reality

TV, social networking and

sport...it's gonna be special.

Anyone else want to join me?”

“(This) remarkable tale of how US

backer Paul McDonald aims to

take the Highland League’s

bottom club ‘from worst to first’

has already made national

headlines.”- The Press and Journal

“...a hilarious trailer”