2010 M A S F A A Social Media

New Horizons of Social Media

Presented by:Julie Meyer

Missouri Department of Higher Education

What is . . . ?Social marketing – The application of

marketing concepts and techniques for the purpose of achieving social good

Social networking – Web-based social relations among people who share interests and/or activities

Social media marketing – A recent component of integrated marketing or communications plans and centering on creating online content that will generate conversation among visitors

Social Media SitesFacebook

TogethervilleLinkedInMySpaceTwitterMore http://

en.wikipedia.org/wiki/List_of_social_networking_websites

Business Reasons to Join InTell success stories from your institutionTake control over your organization’s

messageYour message may be more effective because it

is spread from friend to friendCorrect errors and misconceptionsBuild community and loyaltyProvide an informal yet direct connection

with your audiencesInexpensive to implement

Audiences and StrategiesPotential students – recruitingCurrent students – establishing communityAlumni – fundraising, building loyaltyFaculty/administrators – networking, support

Social Media in the NewsFebruary 21, 2010 – Middlebury College used

Facebook and Twitter to increase alumni giving http://chronicle.com/article/5-colleges-that-inspire-alumni/64307/

February 20 – University of Virginia replaces yearbook with social media http://chronicle.com/blogPost/U-of-Virginias-Yearbook-J/21364/

September 16, 2010 – Harrisburg U’s Social Media Blackout http://chronicle.com/article/Harrisburg-Us-Social-Media/124510/

Social Media Mistakes to AvoidRecent headlines

“Grading is Sucking Out My Soul” – June 18“East Stroudsburg U. Suspends Professor for

Facebook Posts” – February 26“’I Still Want to Stab a Certain Someone,’ and

Other Ideas Not to Post on Facebook” – January 4

Employment/hiring screening

Source: minonline.com

FacebookGroups Pages“Foster group discussion

around a particular topic”

Have members

“Allow entities such as public figures and organizations to broadcast information”

Facebook users “like” pages

After surpassing 35 “likes,” a unique URL is offered

Source: http://blog.twitter.com/

Some Facebook Examples

Promoting “likes” for your Facebook page

MDHE Promotion of J2CJ2C logo and URL highlighted in printed

materials and promotional items distributed at college fairs15,000 J2C test survival kits distributed to ACT,

SAT, and GED test takers annuallyRegular inclusion in our Monthly Student

Reminders since fall 2009Links within dhe.mo.gov since April 2010Promotional articles and conference program

adsState employee payroll notices

Number of J2C “Likes”

Best Practices in PromotingTarget promotional efforts to your audience(s):

BoomersGen X

Love to learn Love email Given large amounts of freedom as children Respond to credible character in advertising

Gen Y Over marketed Respond to unusual designs and eco-friendly

packagingGen Z

Thank youJulie Meyer ([email protected]) Missouri Department of Higher Educationwww.dhe.mo.gov(800) 473-6757 or [email protected]