2010 January Business to Business Issue

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January February 2010 3

President’s PersPective

Your chamber membership will help you attract

new business and retain existing business. It’s

easy if you consider your membership as a business tool. Look at your membership as giving you three opportunities to grow your business, and it is as easy as 1-2-3. 1) Promote year round! As a chamber member you and your business are included in the annual membership directory. You are also on-line at www.centralbuckschamber.com. Go to these locations to find opportunities to network and get to know other chamber members, remind your customers and clients that they can find you in the chamber directory. The annual directory is a great way to advertise, select a thoughtful ad and you will be on display 12 months of the year. 2) Network, Network, Network! Networking can be one of your best ways of contacting qualified prospects or adding to your existing customer or client base. Business people who meet face to face develop a strong bond, potential contacts have a chance to determine if they can have report and developed trust with you. Put your best foot forward and have a brief infomercial of who you are and importantly how your business will help them. Your membership offers these ways to network. Our Business Card Exchanges are held frequently during

By David H. WerrettCBCC President

About the Cover: (left to right)

The Central Bucks Chamber of Commerce Expo Sponsored by Monument Bank is set for May 12, at Delaware Valley College in Doylestown. The 2010 Expo runs from 11 a.m. until 4 p.m., and is capped with the largest Business Card Exchange of the year, from 4 to 6 p.m., with wines courtesy of Buckingham Vineyards. Look for more details in the next issue of W4, on the Chamber’s Facebook page and in your email in-box. Photography by Mark Margraff, M Studios

The Women in Business Gourmet Getaway Committee has been working hard for the next Gourmet Getaway set for March 25, 5:30 to 8 p.m. at Keenan Motors, Doylestown. Shown are members of the Subcommittee at the 2009 Gourmet Getaway. From left are: Joanne Brown (Staples), Barbara Cooper (Details for the Home, Inc.), Christine Maher (Presidential Bank Mortgage), Carrie Lager (Cote Catering), Susan Hall (Hall Family Chiropractic), Jane Armstrong ( T. W. Cooper Insurance Agency), Colleen Brosman (Staples of Doylestown), and Susan McManus (Expos, Events, Etc.,). Photography by Heart & Soul Portraits

Larry Kane is the featured speaker at the Chamber’s Annual Meeting Sponsored by David H. Werrett (Wells Fargo Advisors).

Race Car Driver and Entrepreneur Carroll Shelby “seals the deal” with area entrepreneur Robert E. Campbell (Campbell Agencies, Inc.). Story on page 11.

The Black Bass, now owned by Jack Thompson, has been restored and refurbished for a beautiful and tasty

Bucks County Dining Experience. Story on page 4.

Mission:

The Central Bucks Chamber of Commerce builds alliances among

its members by uniting business, industry, professionals, artists and

non-profit organizations.

The Chamber serves as a catalyst that creates a rich business climate

and improves the quality of life in the community.

The Chamber is devoted to furthering the arts, humanities and welfare of the

Central Bucks region.

“Our business is to help

your business grow!” W4

Our business is to help your business grow! Use your chamber membership to promote your business!

the year at convenient locations in our business area. They are held at the end of the work day, and offer the chance to be in front of people you want to do business with while reinforcing connections with your existing business base. Our monthly Link at Lunch program (formerly Connect-at the Club) is your chance to meet and tell prospective customers and clients what you do and how that benefits them in a relaxed comfortable setting over lunch. This has benefited me in the past and now not only do I have new business, but I have developed new friendships. Once you start going make it a commitment, don’t expect to get business right a way, remember prospects need to get to know you, so keep showing up – and when you have success, be sure to tell the Chamber so we can publicize it in W4! The annual business expo in May gives you a chance to be in front of people all day. You will have the space to promote your company with graphics and table displays. It is here where your prospective customers make time from their schedule to see you! You will have an opportunity to meet many prospective business contacts from outside the chamber membership. 3) Join a Committee Lastly, join a committee – we have many! Committee participation helps you build deeper relationships while working with others who share a common vision of making business work for the community! The Women in Business, Burpee Emergency Services Awards dinner, Red Ball Gala, Byers Bucks Fever Art Exhibition, Brown Bag with the Arts, Entrepreneurial Assistance and many more committees are just a few you might enjoy. To learn more, visit www.centralbuckschamber.com and click on “committees.” Enjoy these opportunities, come armed with business cards and a smile and your business will prosper. W4

Thursday, March 25; 8 to 10 a.m. Health and Wellness Center

by Doylestown Hospital $15 members / $20 non-members

Sponsored by: Archer & Greiner, P.C. Attorneys At Law

CB Administrators, Inc. Insurance for Chamber Members

CBCC HeALTHCAre FOrUM

To register, visit centralbuckschamber.com

Mark Your ca l endarFebruary - March 2010

Tuesday, February 23 64th Annual Luncheon Spring Mill Manor, 171 Jacksonville Rd, Ivyland 11:30 a.m., $45 Members/$55 Non-members Featured Speaker, Larry Kane, Newscaster, Author, Major Benefactor: Wells Fargo Securities Business & Arts Award Sponsor: Sydney & Sharon Martin, MacAulay Brown

Tuesday, March 9 Link at Lunch, Networking lunch open to all members at Villa Barolo, 1373 Easton Road, Warrington Noon to 1 p.m. $25 Members; $35 Member Sponsored Guest Limited to first 40 Pre-Paid reservations. Send or drop off check to CBCC, 252 W. Swamp rd. #23, Doylestown 18901 Scheduled Dates: event Sponsor: Carter Campbell Financial, LLC.

Thursday, March 11 Business Card Exchange Black Bass Hotel, 3774 River Road Lumberville 5 to 7 p.m. FREE

Wednesday, March 17 Parenting & Family Workshop Free workshop, 9 to 10:30 a.m. produced by the Chamber’s Parenting & Family Committee Chamber Headquarters Bailiwick Office Campus, Suite 23, 252 W. Swamp Rd. Doylestown

Wednesday, March 17 Going Green Environmental Seminar, Heritage Conservancy, 85 Old Dublin Pike, Doylestown Time: 7 to 9 p.m. (Doors open at 6:30 p.m.) Special seminar featuring Mark Alan Hughes, creator of Greenworks Philadelphia, a program aimed at making Philadelphia the greenest city in America by 2015. Event will also feature a panel presentation by a local resident and her professional team who will discuss her commitment to building a green home in Bucks County. FREE. Doors open at 6:30 p.m. Attendees encouraged to arrive early to enjoy professional networking. Sponsors: E&E Building Group,LP

more information to follow in our next issue...

4 Who • What • Where • When

W4/Who, What, Where, When: Dr. Vail P. Garvin, FACHE, Executive Director • Amanda M. Soler, Editor/Deputy Executive Director: Operations Sally Parham, Deputy Executive Director: Administration/Corporate Secretary Anthony M. Luna, Director of Marketing & Membership Services • Debbie Hays, Bucks Beautiful Program Administrator • Janice Malloy, Administrative Assistant Bradford R Sanders, Design & Layout • Sue Freeman, W4 Advertising Executive • MIGU Press, Inc., Printer

Permission must be obtained to reprint any editorial material. Editorial content and advertising limited to Chamber members. Editorial coverage does not imply or indicate Chamber endorsement of members’ business, products or services. The publisher reserves the right to reject any advertising considered not in keeping with the standards of the publication. For more information, call (215)348-3913 or fax (215)348-7154. E-mail: [email protected]. W4/Central Bucks Chamber of Commerce, Bailiwick, Ste 23, Doylestown, PA 18901 or visit us at www.centralbuckschamber.com.

W4 (USPSOO9782) is owned and published eight times a year (Jan./Feb., March/April, May/June, June Special, July/Aug., Sept./Oct., Nov./Dec. Dec. Special) by the Central Bucks Chamber of Commerce, Bailiwick, Ste 23, Doylestown, PA 18901, for $50 per year. Periodicals postage paid at Doylestown, PA. Postmaster: Send address changes to W4/Central Bucks Chamber of Commerce, Bailiwick, Ste 23, Doylestown, PA 18901.

The Private Dining Room can be reserved for an intimate meal for up to 14 guests. The Canal Room Banquet Suite, ideal for weddings, special occasions and corporate meetings, accommodates up to 50. Weather permitting, the River Deck offers an additional area for guests to enjoy. Through the years The Black Bass has offered sanctuary, entertainment and sustenance to thousands of guests. Thanks to the Thompson family, The Bass’ rich tradition of fine dining and warm

hospitality are a certainty. One visit to The Black Bass Hotel will reveal that its restoration was a true labor of love, making it better than it’s ever been. W4 The Black Bass Hotel is open 7 days a week serving breakfast, lunch, dinner and Sunday Champagne Brunch. Indoor and outdoor banquet facilities available. Onsite parking. 3774 River Road (Route 32), Lumberville, PA 18933. Reservations strongly recommended. 215-297-9260 • www.blackbasshotel.com

estled in the heart of scenic Bucks County, The Black Bass Hotel boasts a breathtaking view of the Delaware River. When the

historic landmark inn was purchased at auction by Doylestown businessman Jack Thompson in March 2008, a new era in the hotel’s history began. Mr. Thompson’s vision for the renovated Bass successfully came to life June 2009, much due to the credit of his daughter Laura Thompson Barnes and Hotel Manager Grant Ross. The 18th century building was completely overhauled during an extensive 15 month restoration. Because the Thompson family members have been longtime admirers and patrons of The Bass, it was their desire to restore the beauty and retain as much of the hotel’s history as possible. Renovations of the dining and tavern areas plus the reconfigured kitchen have brought The Bass into the 21st century, yet it has not lost its quaint charm. The eight second-floor guest rooms have been completely transformed into luxurious suites graced with restored antiques and artwork, private balconies and spacious baths. Built in the 1740s, The Black Bass is well known for its colorful and noteworthy past. It served as a haven for river travelers, traders and sportsmen, as well as a retreat for Lords, Ladies and an impressive list of celebrities. The Bass’ rich British history is evident in the collection of royal memorabilia on display in The Tavern. The pewter bar is from a famous French bar, Maxim’s of Paris. This and hundreds of other items that were in The Bass when it was purchased have been painstakingly refurbished to their original splendor and remain today. Despite the extensive transformation of The Black Bass, many traditions remain. The hotel’s signature dish, Charleston Meeting Street Crab was brought back and is once again a menu favorite. The Main Dining Room and River Deck offer amazing views of both the river and Raven Rock pedestrian bridge to Bull’s Island, New Jersey. The charming Lantern Lounge with its cozy fireplace is perfect for private cocktail parties or simply enjoying coffee or dessert.

the Jewel of the delaware returns


business businessTO

Wedding Blogs are today’s Word-of-Mouth

Today’s bride, and there are 2.1 million of them at any given time (according

to The Knot), comes from a generation raised on and familiar with technology. Facebook allowed them to stay in contact throughout college and beyond,

they text message instead of phone call, and they’re turning to the internet for entertainment. It only stands to reason that their wedding planning is happening online.

As a wedding professional, it’s been a challenge to stay ahead of the advances in technology. It used to be that you needed to have our own web site to get noticed. Then sites popped up everywhere offering directories and guides to wedding resources. A great idea but most lack the kind of information a bride really wants when she begins her journey—inspirational ideas so she can dream of and ultimately plan her special day. Over the past few years, blogs have begun to fill the gap and there has been an explosion of them on the Internet. Everyone, from professionals to brides-to-be, is sharing an opinion—you name a topic and it’s being covered in a wedding blog. Most clients come from personal referrals and blogs are this generation’s most exponentially powerful

word-of-mouth referral system. But is everyone’s voice being heard? Great content is getting lost in the blogosphere and I fear it’s only by chance that it’s being found—that is until I discovered OmniBride.com, a new search-find-share site that has literally harnessed the entire online wedding community. I love the daily feed that shows today’s posts from everyone and in one click I can also find out who’s running contests. But more than that, all voices in the wedding community are being heard, not just a powerful few. I am amazed at what I found for color palettes, DIY planning, wedding themes, and inventive florals and more—the creativity and impressive advice is endless and it’s all accessible via OmniBride.

OmniBride.com has just recently launched but as more users register (it’s free), I think we’ll see the power of the community come out even stronger. Everyone has the opportunity to say how they feel about a post so, unlike a general search engine, only the best content will rise to the top. Brides, it’s time to text or tweet and let your friends know they can “find it in the wedding cosmos.” W4 Natalie Wi and her husband own Allure West Studios, a wedding photography studio that spans both coasts. You can read her blog at www.allurewest.com and she can be reached at [email protected].

By Natalie Wi

Memorable affairs at Fonthill castle estate honored

WeddingWire, the nation’s leading wedding technology company recently announced that Memorable Affairs

Catering at Fonthill Castle Estate was selected to receive the 2010 Bride’s Choice Awards™ for Ceremony and Reception Venue.

The annual Bride’s Choice Awards™ recognizes and celebrates excellence in quality and service within the wedding industry, as determined by recent reviews and extensive surveys from over 500,000 newlyweds.

Memorable Affairs at Fonthill Castle is among the top five percent of all vendors in the WeddingWire community, which includes over 100,000 wedding professionals across the US and Canada. Awards were given to winners across 19 different service categories, from wedding venues to wedding photographers.

Proprietor Jack Skudris, along with Manager Cathy Skudris (his sister – in – law), are celebrating 20 years of quality off-premise catering, catering their 1000th wedding in 2009. “We put a great deal of heart into each wedding. It’s a lot of work, but the satisfaction we get from a totally happy couple is what keeps us going,” says Skudris. W4 Jack Skudris: 215-674-1047, ext 12 [email protected] www.memorableaffairs.com www.occasionsnewhope.com.

business businessTO


We’ve got to stop meeting like this (but how?)

Since I began tracking the number of hits you get when you Google “boring”

and “meetings,” the total has risen to five million from four million. This includes the genre, “what to do during boring meetings.” In response, we commonly hear

advice to always have agendas and make sure the right people are invited. Some companies declare war on “too many meetings” and create initiatives to trim them. Scuttlebutt even alludes to executives who insist that all participants stand throughout their meetings. I’d really like to share a simple “do-this” and “don’t do that” list with you. But there already are more than 220,000 Google hits for “effective meetings” and, yet, there are those five million sites about boring meetings! Common advice about running better meetings actually ignores the fundamental problem: we have lost sight of the purpose of meeting. Joking about, “Who called this meeting?” and “What are we doing here?” actually is ironic testimony: we hold far too many meetings on auto-pilot. Most of the time we meet because that’s what we’ve always done.

Instead, meeting should be fundamental to every organization. Meeting should be how we learn, share information, and determine when and how to act. It should: •Accelerateprogresstowardgettingtheright things done the right way at the right time • Savetime(insteadofwastingit) • Generateenergy(insteadofconsumingit) • Surpriseyourcompetition(whetheryou’re a non-profit or a business) However, for this to be real instead of theory, we must shut off our meeting-auto-pilot. Here is how we do this: • Align meetings with strategy. Go beyond the obvious notion that each meeting should have an agenda. Focus instead on the key anti-auto-pilot question: what specifically must we do in this meeting to advance the organization’s strategy? In other words, no meeting stands alone; if you can’t align a meeting with advancing (or developing) the organization’s strategy, it’s not a good use of anyone’s time. This requirement will create stress because too many people won’t know what the organization’s strategy is and how what they do is related to advancing that strategy. But how can you gain control of all the time spent meeting without assuring that leaders at all levels who call meetings learn

By Warren Levy

more about the organization’s strategy and their responsibilities for implementing it? • Align meetings with other meetings. Meetings are out-of-control when we have lost sight of how they fit into an execution plan for getting the right things done the right way at the right time. Whenever we meet, we ought to have a good sense of how this specific meeting will advance the organization’s strategy, and how it fits with other meetings that came before and will come after it. This requirement will create stress because it assumes a level of preparation for and follow-up after meetings that all too frequently we neglect. • Select meeting participants to align with meeting purpose. This is much harder than it sounds. Normally, we act as if a meeting is a meeting is a meeting. We don’t give enough thought to breaking down, “Exactly what has to take place during this meeting and how will that happen successfully?” For example, take innovation. Most innovation involves ` several different processes, each of which would involve different kinds of meetings, which, in turn, would engage different participants. What I’m suggesting places an extraordinary burden on those who call meetings (and we don’t discuss in this article the subsequent burden of facilitating those meetings). However, here’s how I think about that burden: Right now, too often we call meetings without regard to the burden those meetings place on participants, and to the cost to our organizations -- small and large, non-profit and profit . I suspect we underestimate these costs: • Directcosts--compensationxtime • Opportunitycosts--whatwecouldhave been doing if we weren’t meeting • Diversioncosts--meetingoftenproduces other work that, like the meeting, may not help accelerate progress toward getting the right things done the right way • Disruptioncosts--somemeetingscan undermine organization strategy, and make progress even harder to achieve So, I ask you: can we afford to keep meeting like this? It’s past time for organizations to take meeting more seriously. It’s not a question of whether we have too many or too few meetings. Instead, all organizations need to treat meeting as a management discipline: hold only meetings that align with how we get the right things done the right way at the right time. Accept the burden of meeting leadership: whenever I call a meeting, it is my responsibility to assure that the cost burden I impose on the participants and the organization is worth it. W4 Warren Levy Compelling Meetings 215-48-5277 [email protected]

business businessTO


so the story Goes

They say that every business has a story to tell. What lies within the pages of

your tale? Are you leveraging that story in your marketing materials and in your interactions with customers?

Utilizing your corporate story within your marketing materials gives your business credibility and instills trust; especially if your company has great longevity or has been carried on through several generations. Building a story around your latest product launch or new service offering will help customers identify with the product and be able to align themselves with your services. Who Do You Say You Are? As the main character in your business story, who do you say you are? What can someone learn about you through your online presence in social media or as you network live at Chamber events? We are all inherently more interesting than our 30-second spiel. What type of business owner are you? Create a list of adjectives you believe describe the business professional you aspire to be in your interactions. Be mindful of these traits as you conduct yourself in business and look for ways to exhibit these characteristics to your customers. For example, if you want to be known as a resourceful business owner, take the opportunity to connect with your customer base and share tips and ideas that will further their businesses. If you pride yourself on being prompt and expedient, remember to put into practice a corporate culture that under promises and over-delivers on time. The Plot Thickens Look at the table of contents of your business story. Doe it reflect your core business offerings? Often small businesses will go through a growth phase and find themselves with diverse product or service offerings in response to current customer need but neglect to mention new product lines in their promotional material or business communications. Review the service and product components of your Web site. Does the service listing adequately reflect what you currently excel in? The same review should be done for all your printed materials and online directory listings. Make it a Best Seller A great story can be told eloquently in person and not translate well into text. And the reverse is true, too. We have all experienced the great read that does not bode well in the theater. So how do you hone your business story to make sure it translates well into all your marketing material? Begin first by drafting a core branding paragraph that gives insight into your corporate story. This paragraph should be drafted with flexibility in mind so that it

can be dropped in or adapted easily to multiple mediums. Consistency is key for carrying out a great story. Make sure you convey the essence of your corporate story using consistent phrases. If your corporate mission reveals much about your core story- your characters, the plot, etc..- than carry it throughout your tale. In telling your tale, make sure to include information that demonstrates to the reader why this is not a story he has read before. Let your copy disclose what it is about your business that is a unique offering or that differentiates your company from the next one on the street. Your Way or Hemingway? During our strategic communication planning sessions with customers, we have found that while the business owner may be well-versed on the subject of the business’s offerings, he or she may not be the best one to put it into writing. Bringing in an outside business communicator or a skilled copywriter not only frees you up to do the things that you excel at, it also injects professionalism in your writing, complete with an outside perspective to mirror the customer’s. review to renew Have you ever considered if a tree falls in the forest and no one is around, does it make a sound? If you do not share your business story, it may not continue. One of the best ways to give your story staying power is to get your story reviewed. Client experiences can lend great testament to your story. What can we expect to experience between the pages of your business story? In addition to crafting and honing your business story, frame it within the context of great testimonials. Some may already be donning your workplace walls scrolled within note cards or neatly typed on letterhead pinned to a bulletin board. Just as a book review can endorse the latest on the bestseller list, use testimonials to effectively endorse your business story. There is a great story to be told about your business. The content is as unique as your employees and the products and services you offer. What are you doing today to make sure that it is a story that is told again and again? W4 About the Author: Pam Carroll has been in the business of communication for over 20 years. As chief creative officer with Carroll Consulting Group, she builds businesses one story at a time. Her firm offers strategic planning, public relations, corporate identity and branding, copywriting and content management. Carroll Consulting Group has extensive experience coaching small business owners, authors, and corporate executives to package their message and get the word out about their product and services. Go to www.carrollconsultinggroup.com to sign up for her e-newsletter or to book her as a speaker. She can be reached at [email protected].

By Pam Carroll

TargeT business leaders with direct mail.Call the Chamber for a complete set of Membership labels.

ONLY $300

business businessTO


new Year new You

Make 2010 your greatest ever by taking these seven steps to send

your personal and professional image soaring! 1. Who are you? Before you decide on the image you want

to project, you need to take a look at who you are, what is important to you and how you want to convey these qualities to the outside world. Image is made up of so many elements, and who you are at the core is the most important. 2. Once you have figured out what you want to project to the outside world, take a look at your personal and professional goals. Where do you want to be in one year? Five years? Ten years? Is your image in line with the vision you have for your future? Identifying these things is critical for my clients, setting the tone for all of the time that we work together. This new decade is the time to begin the transformation! 3. Now that you have a clear definition of who you are, where you are going and the image you need to get you there, it is time to assess the closet and see what items you have to get you there. Empty the closet of all the items that aren’t in line with the person you aim to be. Doesn’t fit? Get it out of there. Haven’t worn it in over a year? Give it to someone

who will. Looks like a dust rag? Time to use it for just that. Though overwhelming to start, I have seen such total transformation in just this step- clearing out all of these items will make way for you to be the person you are meant to be! 4. The Basics… Hopefully there are a few staples in your closet that you can build upon. If not, not to worry- this is where the real fun begins! Make a list of the basic wardrobe essentials that will take you to your goals and go shopping. I make sure my clients take into account the wardrobe hallmarks of the personal/professional places they aspire to, and the fit and colors of clothing that are most flattering to them- definitely points you too will want to consider. 5. Now that the basic blue suit is in your wardrobe, it’s time to be creative. Just because you’re wearing that suit in the boardroom or to court doesn’t mean you cannot incorporate it into your casual wardrobe. Many of my clients tell me how they would never have picked out what I have suggested and love the fact that we incorporated new elements. Throwing that jacket on with a crisp white shirt, a pair of jeans and the latest accessories will set you up for an evening out! 6. Grooming essentials… A topic so critical to one’s personal and professional success, yet so often overlooked. Take the time to make sure that your hair, skin and hands are neat and well kept. These

By Valarie Stock • President, Reid Park

items are just as important as your wardrobe, and Bucks County has some of Pennsylvania’s finest professionals to assist you in these needs. Take the time to pamper yourself. 7. Don’t forget to accessorize! Have you ever walked in a room and noticed someone immediately because of a simple detail? Perhaps it was this year’s must-have statement necklace, a great pair of cuff links, a pocket square, or maybe just a fabulous pair of shoes. Taking the time to accessorize can set you apart from the masses, something we all want to do at one time or another! Taking these small steps will place you in-line to have a wonderful 2010 and a path towards achieving whatever is you want to be! W4

Business Note

The Bucks County Children’s Museum, expected to open in 2011, recently received a much appreciated donation. Fulton Bank, on North Main Street in Doylestown, has generously donated office space for use by the museum.

“Fulton Bank has shown their commitment towards giving back to our community and The Bucks County Children’s Museum is grateful for their support of this exciting project, which will benefit young learners across the region,” said Kelly Krumenacker, Executive Director. For more information, visit the Bucks County Children’s Museum at www.buckskids.org. W4

time is running outFor Sole ProPrietorSIf you are self-employed with no other paid employees and you can provide proof of business income and you work and live in the counties of Bucks, Philadelphia, Montgomery, Chester or Delaware, you have until March 10, 2010, to apply for a sole proprietor plan that does not ask medical questions. W4

Call CB Administrators, Inc., TODAY, 215-340-2970.

Bucks county children’s

at Fulton Bank

MuSeuM eStabliSheS oFFice SPace


rivertime offerings: Paintings, Drawings & Wood engravings

The work of artist Daniel Anthonisen is featured in a show at Payne Gallery of Moravian College, located at 1200 Main

Street in Bethlehem. The show is retrospective with new work mixed in.

Daniel Anthonisen is an award-winning artist, having won national competitions since the age of 18. I am intrigued with the familiar æ the way things come out of the ground, the moving water, the unpredictable patterns of leaves and rocks and how it’s all woven together and changing at the same time,” says Anthonisen.

The Tohickon Creek and Delaware River figure prominently in his paintings. Anthonisen has created his own easel and waterproof storage to work in the middle of the river which allows him to work on a number of paintings in one sitting.

The exhibition began in the end of January, 2010 and continues through March 7th, 2010. Gallery Hours: Tues.-Sun. 12-4 pm & Tues.-Thurs. 6:30-8:30pm. W4 Gallery: 610-861-1667 www.danthonisen.com

Artist Daniel Anthonisen.

Carla

Klo

uda

Bowman’s Tower by Daniel Anthonisen

AFondFarewell

To All Our Friends at the Chamber,

Our warmest wishes to you for a healthy and successful 2010 and with much appreciation for your support and friendship. We have been blessed with almost 38 successful years thanks to the loyalty of our customers and staff. We are especially grateful to the Chamber for a warm association.

We encourage all new businesses to join especially in such a difficult economic environment. We are so fortunate to have such a vibrant organization in our community! Sincerely, RozanneandGerardCaronello

Rozanne and Garard Caronello, La Bonne Auberge.

Chris

Whi

tney

La Bonne Auberge • Village 2 • New Hope, Bucks County

MIGU PRESS, INC260 IVYLAND ROAD

WARMINSTER PA 18974(P) 215/957.9763(F) 215/957.3240

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SW-COC-003028© 1996 Forest Stewardship Council A.C.© 1996 Forest Stewardship Council A.C.

Traditional Offset & Digital Printing

Varied Finishing, Fullfillment & Mailing

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WBENC & FSC Certified

campaign concludesMembership

The 2009 Membership Campaign concluded with new members, top Ambassadors and a revitalized Chamber of Commerce. Membership Vice President Beverly M. Miller (Stepping Up & Out, Inc.) was proud that the newest branch of Hatboro Federal Savings Bank, Jamison, led the way by becoming the first new member of the Campaign.

Top Ambassadors were Debbie M. A. Wagner (The Graphic Edge) and Jane Moore (Moore Cleaning). Also doing well in her role as Ambassador was Jamie Broderick (Network Now).

Chris

Whi

tney

President of Hatboro Federal Savings Bank, Joseph J. Tryon, Jr., in front of the 15 ft. long mural depicting Warwick Township history, made entirely of barnboard, designed by artist Murrie Gayman. Hatboro Federal’s new Jamison office is on York Road, across from The Bucks Club. The mural is in the bank’s conference room.

Name: Jane Moore Business Name: Moore Cleaning Favorite Quote: I cant believe God put us on this earth to be ordinary. ~Lou Holtz Business Tip: In the business world, the rear view mirror is always clearer than the windshield. ~Warren Buffet

2009 MeMBershiP aMBassador

Name: Deborah M.A. Wagner Business Name: The Graphic Edge Favorite Quote: Small Opportunities are often the beginning of great enterprises. – Demosthenes & We make a living by what we get; we make a life by what we give. ~Winston Churchill Business Tip: Smile. Be friendly, informative and never give up.


Name: Jamie Broderick Business Name: Network Now Favorite Quote: We don’t accomplish anything in this world alone...and whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something. ~Sandra Day O’Connor Business Tip: Use networking to form strategic alliances and collaborate with other business owners on events & promotions.


LandOpt, the leader of on demand business operating systems for the landscaping industry, announces its partnership with Nurney Landscape & Design, integrating the company into its nationwide network. Jay Nurney, Owner of Nurney Landscape & Design, acknowledged it was time for a higher standard for professionalism in the green industry. Shown are Brad Goldberg, Production Manager, Sandy Giles, Business Development Manager and Jay Nurney, president/owner.

Business Note

Hea

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Sou

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trai

ts


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Business BusinessTO


Area Entrepreneur charts a course with Texan Auto Legand

Idea Foods Inc. says that “Passion, Effort and Knowledge” go into the making of their Oliovita Olive Oil. Those same ingredients combine

to form the one man force of nature that is Bob Campbell, President of Campbell Agencies, Inc., the Doylestown-based insurance agency located at 236 Wells Road. If you’re from the area, you know the place – Campbell Agencies boasts a helicopter launching and landing pad, buggies and a million dollar classic car museum. The facility has hosted business seminars, picnics and charity fundraisers. On a daily basis, though, the 20-employee insurance firm is filled with a dedicated team of insurance experts, serving up a variety of packages to meet a wealth

of insurance needs. Campbell Agencies has been honored with a Business Lifetime Achievement Award and Campbell, himself, has garnered the Chamber’s Barbara Howard Master Volunteer Award.

Now, Bob Campbell can chalk up one more accomplishment in an over four-decade career that includes businesses from car washes and catering to retail and banking, all the while running the agency. The latest – and arguably the most impressive – feather in Campbell’s cap is his latest venture: President of Shelby Signature Foods.

Campbell, who established Campbell Agencies, Inc. in the early 1960’s recently took ownership and became President and CEO of Idea Foods Inc., a producer of Oliovita, “Grove Bottled Argentina Olive Oil.” Oliovita, the organic, Kosher, gluten free and cholesterol free Olive Oil was submitted by the firm to be one of Carroll Shelby’s Signature Foods.

Carroll Shelby was a race car driver (winner of the 1959 Le Mans). However, his real claim to fame came when he began a relationship with the Ford Motor Company and, with no engineering background, created the Cobra and other Shelby Mustangs. Now, nearing age 87, Shelby is becoming known as a philanthropist on the order of Paul Newman. While waiting to receive a heart transplant, not

too long ago, Shelby (whose heart was successfully transplanted in 1991) witnessed the death of two children who did not receive their transplants in enough time. The then-68 Shelby founded a children’s fund to help children needing medical care and transplants. Today, Shelby, who has also undergone a kidney transplant, has expanded the scope of his foundation to include scholarships for young people.

And, what has the life of Texan Carroll Shelby to do with Doylestown entrepreneur Bob Campbell? Well, the parallels between the two men are unmistakable. Campbell, an avid car enthusiast is also a self-made

man from modest beginnings. The two men share a passion for aviation, cars, some success in the food industry as well as a recovery from heart surgery and dedication to charitable endeavors.

An agreement that Oliovita would bear the Carroll Shelby brand has turned into a partnership wherein Bob Campbell will be responsible for ensuring that Shelby Signature Foods funds the Carroll Shelby Foundation.

So, Bob Campbell, past Chamber President and Chairman of the Board, Fundraiser and supporter of the Salvation Army, Jazz Musician, Pilot, Car Collector, Musical Investor, Bank Director, and continuing President and Founder of Campbell Agencies is now a leading force in a major food line

boasting the brand of one of his lifelong heroes.

“You’re going to be dead a long time,” Campbell is fond of saying. “There’s so much to do while you’re here.”

Campbell is thrilled with this latest achievement and excited to discover new foods that can be branded with the Shelby signature. “Our goal at Shelby Signature Foods is to offer products that are best in class, offer important health benefits and taste great,” says Shelby. Campbell is seeking local cuisine and goods to offer through the Shelby brand.

“I don’t know where this is going to go,” says Campbell energetically. But, it’s obvious that the sky is the limit. Spending time with Carroll Shelby on his ranch, one of only eight people including Colin Powell and Paul Newman among them, and being personally “anointed” by Shelby to make the line a successful one, in order that the foundation (www.cscf.org) be self sustaining was rewarding, enough. But, Campbell, who embodies the truism, “Never let the sun set on a sale,” won’t be satisfied solely with that encounter with one of his automotive heroes. This ‘partnership’ feeds Campbell’s business ambitions and his desire to contribute socially. By helping to make Shelby Signature Foods a success, Campbell also helps to ensure Shelby’s goal to “have fun in the food business… while raising money for my charitable foundations.” Raising money, business achievement, helping others, and having fun – Shelby and Campbell have a lot in common! W4

The moment when Carroll Shelby told Bob Cambpell he wanted Bob to serve as President of Shelby Signature Foods was actually captured in a photograph.

visit www.ideafoodsinc.com today!

215-348-9119 email: [email protected]

Nicole DuMond, LCSW Patricia Maley, LCSW

Specializing in Individual, Teenage and Couples Counseling.

196 West Ashland Street Suite 315

Doylestown, PA 18901

For more information visit our website.

www.dcpracticellc.com


Bucks Beautiful honoreD achieveMentS

William MacDowell, Bucks Beautiful Vice-President welcomed over 100 guests to the Bucks Beautiful Awards Ceremony

held at the Mercer Museum’s Elkins Gallery in Doylestown on Thursday, October 22, 2009, hosted by Memorable Affairs, Inc. Matthew Cook a junior at Delaware Valley College was presented with the 2009 Bucks Beautiful Ornamental Horticulture Scholarship in the amount of $2,000 by Jeffrey A. Robinson, former Bucks Beautiful President. Cook, who is studying ornamental horticulture, landscape contracting and management, will graduate in 2011.

Peter Fernandez (Carter van Dyke & Associates), a member of the Bucks Beautiful Board presented Central Bucks West Key Club, with the Bucks Beautiful Laurel Award for their outstanding volunteer service to Doylestown Hospital’s Arboretum.

The Bucks Beautiful Leader Award was presented to David Fermier, Jr., (Bucks-Mont Party Center & Rentals, New Britain), for his distinguished leadership and contributions to advance the growth & success of Bucks Beautiful, also by Peter Fernandez. As chair of the Bucks Beautiful Garden & Home Show Committee for three years, Dave led the committee with a positive attitude and commitment helping the show to evolve and grow to new heights.

After receiving the 2009 Bucks Beautiful Leader Award, David Fermier, Jr. (left) is congratulated by Jodi Fermier (center) and Taylor Horvath (right).

Peter Fernandez (center) congratulates Victoria McAllister (left) and Leanne Schrier from the CB West Key Club upon receiving the 2009 Bucks Beautiful Laurel Award.

Bucks Beautiful honored the achievements of community organizations, businesses, schools, and individuals throughout Bucks County for their accomplishments in gardening during the 2009 Bucks Beautiful Summer and Fall Garden Competitions. W4 Thirty-three awards were presented for first; second and third place to: Summer Winners: Business Gardens: Pine Run Community, Doylestown, First – Professional; Hobensack & Keller, New Hope, Second – Professional by Campbell Garden Design; Warrington Country Club, Warrington, Third – Professional. Community Gardens: 7th Street Garden Club, Perkasie First Place – Children; Middletown Community Center, Levittown Second Place – Children; St. Paul’s Episcopal Church, Doylestown First Place; Perkasie Garden Club, Perkasie Second Place; Children’s Cultural Center, Doylestown Third Place; Pearl S. Buck International, Perkasie Third Place. Flower Gardens: Andrew Hartnagle, Doylestown First; Sheila Chlebda, Perkasie Second; Joseph Lovi, Newtown Second; Barry & Debbie Zimmer, Richboro Third; Combination Flower / Vegetable Gardens Everett Scott, Quakertown First; Eiseman Construction Co, Inc. Second. Container Gardens: Andrew Hartnagle, Doylestown First Alan & Mildred Buck, Warminster Second Lee Gittens, Newtown Third. Water Gardens: Kenneth Barndt, Perkasie First; Alan & Mildred Buck, Warminster Second; Claire McLinn, Doylestown Third. Vegetable Gardens: Carin Froehlich, Perkasie First; Bucks County Audubon, New Hope Second. Fall Winners: Community Gardens: Centennial Service Unit Girl Scouts, Warminster First - Children’s: the Warminster Library Morrisville 21st Century Community - Children’s Learning Center, Morrisville At the Morrisville High School Greenshire Arts Consortium, Quakertown First: St. Stephen’s Lutheran Church, Feasterville First; Four Lanes End Garden Club, Langhorne Second; Country Side Gardeners, Newtown Third; Southampton Free Library, Southampton First – Professional Morrisville United Methodist Church, MorrisvilleSecond - Professional

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Bucks beautiful garden & home show “homegrown in bucks”

The 19th Annual Bucks Beautiful Garden & Home Show to be held Friday, March 19 (3 to 8 p.m.) and Saturday & Sunday, March 20 & 21

(10 a.m. to 4 p.m.), 2010 at Delaware Valley College. Sharon Shaw, (Martin Shaw Design, LLC), Chair announced “Homegrown in Bucks” as the theme. “Our Committee has been working on some new and exciting ideas for this year’s show” stated Shaw. “For example, Friday is Family Night and this year we will be featuring a special Safari Animal Show presented by Animal Junction of Bucks County Zoo.” The Penn State Extension’s Bucks County Master Gardeners will present their Gardening with Kids workshop for children from four to ten years old as well as be available to answer all questions on a wide range of gardening topics. The Bucks Beautiful seminar series will offer six one-hour informative seminars on a variety of topics from; deer resistant plants, outdoor rooms, the hottest plants for 2010 to building and renovating a “green home.” Beautiful displays will continue to be showcased. Flowers and plants will be in abundance making this the perfect opportunity to make spring planting purchases. Vendors will be offering the latest products and services geared for the garden and home. The cost to view the exhibit area is $10 per person, children 12 and under are free. To receive a brochure with detailed event information about the event and seminar schedules, contact Bucks Beautiful at 215-348-3913 ext. 114 or e-mail [email protected].

Gale Nurseries Inc. brought spring indoors by creating this beautiful garden display designed by Christine Gale at the 2009 show.

Bucks Beautiful is a 501(c)(3) program of the Central Bucks Chamber of Commerce. All proceeds from the Garden & Home Show will benefit the Bucks Beautiful Garden Grant and Scholarship Programs. The Bucks Beautiful Garden & Home Show is proudly sponsored by: Major Benefactor: Byers Foundation Major Patron: National Penn event Host: Delaware Valley College Sponsors: Addison Wolfe Real Estate, Bucks- Mont Party Centre, Inc. / Bucks-Mont Party Rentals, PECO, Penn Color, Inc. Donor: Carter van Dyke Associates; Dr. & Mrs. Walter Lomax; Silverman Family Partnerships, Inc. Gardeners: 3rd Federal Bank, Ad Cetera, Inc., Aqua America, Chris & Theresa Beadling, Bucks County Town & Country Living Magazine, Mr. & Mrs. Anthony Canike, Chandor Family Partnership, Mr. & Mrs. Christopher Daley, George J. Donovan AIA & Associates, Mrs. Connie Eastburn, First National Bank of Newtown, First Savings Bank of Perkasie, Frame Factory & Gallery, Gilmore & Associates, Inc., Hatfield Quality Meats, Marshall Financial Group, Inc., Mesquito Grille, Dr. & Mrs. Daniel Nesi, Newtown Office Supply, Nouveau Magazine, Plumsteadville WAWA, Mr. & Mrs. Alexander Rankin, Jeff & Jeanne Robinson, Robert F. Ruehl Attorney at Law, Warwick Green Grinders, Bob & Amy Welch, Chris Whitney, Whitney Photograhpy. W4

The Garden & Home Show will present seminars with tips and techniques for gardening and home projects. The cost is $8 pre-sale, $10 at the door. Visit www.bucksbeautiful.com for details or call 214-348-3913 x 114 for a brochure. Hot New Garden Plants for 2010

Building Your Green Home in Bucks County

Fabulous Philadelphia Gardens

Deer resistant Plants for Your Garden – That really Work!

rainwater Harvesting – Something Old that’s New Again!

rooms with a View – Creating Livable Outdoor rooms


Young citizens awards

the Young Citizens Awards, Sponsored by David & Peg Werrett, Wells Fargo Advisors, and produced by the Central Bucks Chamber

of Commerce, happened November, 2010 at Villa Barolo in Warrington.

Program Chair Anna Shantz, Ph.D. (Institute of Foreign Languages) presented the awards to the Young Citizens with the help of Bucks County Commissioner Diane Ellis-Marseglia. The keynote speaker was John Shanken-Kaye, Ph.D. (Associates for Counseling and Educational Services). Also represented at the awards luncheon were the office of Congressman Patrick Murphy and Senator Chuck McIlhinney.

Also presented at the luncheon was the Tree of Life Sponsored by Campbell Agencies, Inc., and founded by Robert E. Campbell. The Tree of Life honors an outstanding and inspiring teacher. The 2009 Tree of Life Award was presented to Jeremy Kunkle, a Horticulture teacher at Upper Bucks Vocational Technical School.

The 2009 Young Citizens included: Paulie Lester, who saved his father’s life by waking him up when his home was on fire; Noorjahan Akbar who traveled to remote parts of northern Afghanistan to record the songs of the women in the region and organized more than 50 young people in support of one of

the candidates for the presidency of that country; Alexandra Stepnoski for carrying her high principles and civic mindedness to the many roles she has played in the 4-H club throughout the years; Daniel rosenberg, for his courtesy, his chivalry and for unusually positive helpfulness to others; Amy Moyer for extending her warmth and kindness to mentally and physically handicapped children and countless others in need, including traveling to Missippi to help with Hurricane Katrina relief; Ted Pfeiffer for commits his time and enthusiastic energies to a program helping young people impacted by divorce; Ashley Lewis, for the breadth and depth of her volunteer commitments and activities; Amanda Hofstaedter’s for her extraordinary service to Meals on Wheels the National Multiple Sclerosis Society; Mitch Langley, for producing a vital program for CB Cares; Samantha Messina, for her courage in countering social injustice; and Hannah Wisler, for saving the life of a senior citizen residing in Heritage Towers, who was chocking. W4

sponsored by david & Peg Werrett Wells Fargo advisors

The 2009 Tree of Life Award, Sponsored by Campbell Agencies, Inc., was presented to Jeremy Kunkle, a Horticulture teacher at Upper Bucks Vocational Technical School. Here is Kunkle being presented with the Award by David H. Werrett, Chamber President.

David H. Werrett (Wells Fargo Advisors) serves as the Benefactor of the Annual Young Citizens Awards. Photography by Chris Whitney, Whitney Photography

“I am very happy to be a 3rd Federal Bankbusiness customer.”

It is so nice to be recognized by name every time I come into the branch. The service is always friendly both in person and on the phone. Their seven-day-a-week banking is so convenient for me. To be recognized through 3rd Federal Bank’s Spotlight on Business program is a wonderful perk that I had not been offered from any other bank. The exposure is great! It is so nice to find a neighborhood bank that really makes you feel like you are an integral part of the community.

Jungle Joe Fortunato Founder The Bucks County Zoo and Animal Junction www.animaljunction.com

Monument Bank

Connections465 North Main Street, Doylestown www.monumentbankpa.comOctober 14, 2009

Photography by Chris Whitney, Whitney Photography

Jack Mikula (Mikula Web Solutions) and Natalie Wi (Allure West Studios).

President and CEO of Monument Bank John C. Soffronoff.

Christopher Nardo (Monument Bank).

Jane Moore (Moore Cleaning) and George E. Michael (George E. Michael, Inc., Builder/Developer).

Michael Sanders (The Brentwood Group), Jason Sanders (Worth & Worth), Douglas B. Sanders (The Brentwood Group) and Bradford R. Sanders (Graphic Designer).

Katherine Hagen (CB Administrators, Inc.) and Valarie Stock (Reid Park).

LawrenceBozzomo (Aston Management Group), Chris Hynds (Culinary Comforts), and Matthew Knol (Golden Plough at Peddler’s Village).

Joseph Phillips (George J. Donovan AIA & Associates and Mark Donnelly (Heritage Conservancy).

David Campbell (Bucks County Herald) and Jack Skudris (Memorable Affairs Caterers).

(215) 799-2000 • (866) 669-3747 •

®


business businessTO


civil engineering - impacting everything We DoBy Courtney Haran, Marketri LLC

R ounding the curve in the road to take your child to school; enjoying the natural surroundings at state and local parks; talking with neighbors in

the cul-de-sac of your development; stopping safely at a traffic light while making your way through town; shopping with a friend at a local outdoor center – these are everyday activities that touch most of our lives. Civil engineering, a diverse discipline that deals with the design, construction and maintenance of the physical and naturally built environment, affects all of us but is little understood outside of the construction, facilities management and governmental industries. Headquarted in Central Bucks County for over 90 years, Gilmore & Associates is a full-service civil engineering firm that works with municipalities, hospitals and other healthcare facilities, universities and colleges, K-12 grade schools, real estate developers, parks & recreational facilities, planners, architects and more to strengthen our communities while sustaining our natural resources. The following are some real-life examples of the practical applications of civil engineering: Laying the foundation for the education of future generations Gilmore & Associates recently provided civil site engineering design for the Newtown-based George School’s new Learning Commons and Mollie Dodd Anderson Library, a two-story, 26,400 square foot facility, which includes five classrooms and four group study rooms. The firm also handled the school’s local land development plan approvals, construction administration of site work activities, a Phase 1 Environmental Site Assessment, Leadership in Energy and Environmental Design (LEED®) gold certification templates on site-related components and construction materials testing and observations of site construction. Most noteworthy, the project achieved gold-level certification under the national LEED® standard of environmentally-friendly building design, construction, and operation, with features that include a vegetative roof and geothermal heating and cooling. Since the Library is LEED® gold-level certified, Gilmore believes that George School students are proud of its eco-friendly features and are aware of how they have a positive impact on the environment. Gary Bulik, P.E., the Lead Project Manager for Gilmore on the project, expressed, “Every day students are seeing and using green features. The George School wanted to have the Library show the students how it is sustainable. When they see innovative features, their science teachers are then able to explain what those features are.” Keeping students safe outside the classroom Gilmore & Associates has been a leader in the implementation of neighborhood-scale traffic

calming measures in central Bucks County and throughout the tri-state region. The Firm helped control traffic and congestion on West Court Street in Doylestown Borough in front of Central Bucks West High School. This project integrated a number of standard traffic calming elements in order to slow traffic in front of the High School. A few of

the improvements included a lane shift incorporated with curb bump-outs as a traffic calming method; a twenty-six foot wide raised brick walkway added to aid pedestrian traffic at the school entrance and to slow traffic; landscaped curb bump-outs to protect parking spaces and add a beautification element to the area; and brick accents added at various locations in the existing sidewalk. Erik Garton, P.E. expressed the firm’s thoughts about traffic calming near and around schools; “Through our involvement with local municipalities and school districts, and the help of state and federal grants, like the Safe Route to Schools grant program, we hope to make the traffic calming measures at C.B. West the norm and not the exception for local schools to make our streets safer to walk for our students.” Giving the green light to environmental engineering Gilmore & Associates works with its clients to educate and incorporate sustainability best management practices into many of their projects. These engineering professionals have a strong commitment to bringing sustainable site strategies and green

infrastructure to every project. Many of their clients aren’t aware of the different sustainability options. At Gilmore, all of their professionals like to present Green options and work with clients to decide what’s best for them and what’s best for the environment. Gilmore & Associates recently brought their sustainable practices home when they used

their expertise in redeveloping an outdated elementary school site and designing their own new corporate headquarters in New Britain. In designing their current site Gilmore decided to implement porous paving and sub-surface infiltration beds to promote groundwater recharge. Their plans incorporated rain gardens for stormwater runoff quality improvement and preserved mature trees to protect the important existing natural habitat on site. As Bob Solarz, P.E., President of Gilmore & Associates said, “By incorporating many sustainable site design components we showed our clients that we just don’t talk the talk when it comes to sustainable infrastructure, we also walk the walk.” The attention to design with an eye toward

the future can surely help us appreciate the equally functional and environmentally-considerate work that a state-of-the-art engineering firm like Gilmore & Associates does for our community. W4

www.centralbuckschamber.com

Visit the Chamber’s website for an updaTed Calendar of evenTs.

You can also sign up to access Chamber data and export (with the exception of email addresses) for one low-cost of $600.

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business businessTO


Gearing up for Growth in a Down economy with outsourced Marketing

S tudies have shown that companies that continued to invest in marketing during a recession saw growth in their business.

How do businesses gear up for this challenge? Very often they feel they can’t. But there is a solution. It’s called Marketing Outsourcing. Spend smart. Get results. Marketing Outsourcing eliminates employee overhead, allows a company to gain clarity and focus, and opens the conversation about putting money and effort behind branding, advertising, and PR – as well as new trends in marketing such as influencer marketing and social media, and creating pull — areas where the outsourced marketing resource can best offer value. According to The Black Book of Outsourcing report compiled by Brown-Wilson Group, the outsourced procurement solutions market is forecast to expand dramatically from $700 million in 2008 to an estimated $1.1 billion in 2009. And it’s expected to pass the $3.5 billion mark in 2012, representing a growth rate of 41%. “As marketing gets more specialized and complex, it’s clear that hiring a person in-house doesn’t make sense for many companies,” explains Debbie Andrews, CEO and founder of Marketri LLC, a full-service firm in Doylestown, PA that specializes in serving as an outsourced marketing department for small-to-mid-sized B2B companies. “It’s our job to drive results for our clients; they tap the expertise they need, when they need it. We believe this is the future of marketing.” In partnering with a firm like Marketri, companies benefit from similar or higher-level marketing resources like their larger competitors without having to carry the fixed overhead. For example, when Gilmore & Associates, Inc., a full-service civil engineering and consulting firm with 92 years of experience, was in need of strategic marketing planning, leadership and execution of sector-based marketing campaigns, public relations and Web development, along with marketing measurement and tracking services, they outsourced these vital areas to Marketri. President, Robert Solarz says the partnership

worked because, “Marketri has deep experience in professional services and the building trade. They understand our business and that is essential for effective marketing.” Lisa Tierney, Director of Outsourced Marketing at Marketri, adds, “Whether a company has an in-house marketing person or not, outsourcing some or even all of the marketing gives the company control of just how much time and money are allocated to the marketing function. Companies get the payoff of tapping our resources, utilizing our strategic planning and abilities in the most cost-effective manner. “ An in-house marketing professional can only do so much. An outsourced provider is a one-stop shop for business development planning and strategic marketing campaigns and Website design and customer research and sales tracking — all while permitting a company to weigh results and costs in a totally different way than with internal personnel, who are often engaged in a ‘We’ve always done it this way’ mentality. Andrews notes, “I think it’s the ‘run with it’ factor our clients like most. That, and the fact that for the cost of a full-time employee, they get a whole team of professionals who quickly develop plans and projects on the tightest of schedules.” What is gained by Marketing Outsourcing? Do you want to cut costs, expand your work team and get strategic marketing services for a fraction of what they normally cost? It’s all possible with outsourcing. What to look for when selecting an Outsourced Marketing Firm. Typically, a high-level Marketing Outsourcing company should be able to provide the following: •Brandingandpositioningforcustomeracquisition and retention •Marketingstrategyandplandevelopment, including contact strategies

•Salesandmarketingcampaignproductionina test-and-learn environment •Onlineandofflinemarketingintegration, including Websites and applications •Searchenginemarketingandoptimization(SEO) •OngoingCustomerRelationshipManagement CRM program •Marketingclasses,professionalseminars and workshops Prepare to meet your Match. The best way to find that marketing outsourcing partner is to ask the right questions at the outset. Do they understand your business? Do they live and breathe the industry every day? What are their marketing areas of expertise? What’s their process for understanding your business goals and past marketing efforts, your target audience, and your communication preferences? Once you’ve determined their answers meet the company’s needs, the flexibility and cost-effectiveness of outsourcing can provide a genuine alternative to developing and maintaining an in-house marketing staff. W4

Business NoteAmy Schmidt has joined Mangione Physical Therapy, Inc. Schmidt was a scholar-athlete at Muhlenberg College where she played soccer and was a two-time All-American in tennis. She has provided pro bono physical therapy in rural areas of Guatemala and Jamaica. Schmidt

was the recipient of two awards from Arcadia University, one for outstanding service to the community and one for research with people who have Multiple Sclerosis and Parkinson’s Disease. Schmidt is a member of the American Physical Therapy Association and has become an avid runner and cyclist. W4

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60 East Court Street Doylestown, PA 18901 215-345-7000 www.eastburngray.com

business

the new economy

Ihave to admit that I’m not up to speed with all of the new jargon that has been

created by the shift to a high tech world; however my college-age daughter is fully immersed in the technology and the vernacular. She sent me an email that ended

with the acronym “TTYS”. Now I know the basic terms, such as LOL, but I was lost on the meaning of “TTYS” (Talk To You Soon). She can’t see the numbers on her cell phone because she wore down the keys from texting her friends so often. Technology has even changed how she communicates with them. Several years ago I was surprised when I overheard her call one of her friends to tell her that she was going online to instant message her. I said, “You’re on the phone with her, why don’t you just talk to her?” A few months later a boyfriend broke up with her by texting her! Technology has changed the phrases and words we use. We used to talk about accountants and how they “balance the books”. The only books they balance now are QuickBooks. Now we talk about Blogs, we chat and tweet. Common words take on a new meaning such as, bookmark, cookies, flash, virus, and spider. The way consumers and businesses purchase goods and services has also changed. Social networking is

the hot topic and a business’s ability to communicate with consumers the way they want to be reached, and in a personal manner, will determine their level of success. Now in addition to being bombarded by commercials, we receive e-newsletters and email marketing. Learning how to market and do business in the new economy is critical. “The new economy is moving so quickly, marketers need to spend time themselves, almost every day, reading about trends and talking to partners, Gen Y employees, customers, and anyone else who can shed light on what’s taking place with the marketing landscape.” (btobonline.com Nov 16, 2009) At a recent Entrepreneurial Assistance Committee meeting the discussion centered on the topic of the “New Normal” economy. We came to the consensus that there is no “normal” in the new economy. It’s

By Eric Jacobson

in a constant state of flux, however there are certain trends that businesses need to be aware of and manage. During 2010 the EAC will present a series of seminars and workshops with the theme: Succeeding in the New Economy. The Business Growth Series sponsored by National Penn Bank and produced by the Entrepreneurial Assistance Committee is designed to facilitate business achievement. The first session, “The New Normal,” takes place on March 23, 8:30 to 10 a.m. at CBCC Headquarters. For more information visit www.centralbuckschamber.com or call the Chamber, 215-348-3913. W4 Eric Jacobson is a web marketing consultant at IQnection Internet Services, a website hosting, design, and web marketing company located in Doylestown. Eric can be reached at 215-345-5424 or [email protected]


businessTO

Business Notenews from BcccThe recent expansion of the Upper Bucks Campus of Bucks County Community College nearly doubles the existing 33,000-square-foot facility, which has seen enrollment surge from 150 students when Bucks opened the campus in 1999 to more than 1,000 students in 2009. The $15 million project, which includes renovations of the current building, will be a LEED-certified “green” building, meaning that it meets the highest standards for energy efficiency.

Features include a geothermal heating and cooling system and a vegetation-covered roof to reduce storm water runoff. The expanded campus will include indoor and outdoor commons areas, a library, five computer labs, faculty and staff offices, and several quiet study rooms. The college expects to open the new building next spring.

The College is hosing an “Open for Business” Event on April 28, 5 to 7 p.m., in the Student Commons of its 28,000 square foot addition Upper Bucks Campus, One Hillendale Road, Perkasie, Bucks County.

There will be a business card drawing to win one of two pair of tickets for the June 4 Tyler Tasting Party.

On Thursday, April 8, at 11 am there will be an Open Forum featuring tours of the new facility, and a reception with light hors d’oeuvres. All are welcome. RSVP to Sandi McLaughlin 215-258-7751 or [email protected]. W4

LISTENING IS JUST THE BEGINNING.





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Kudos This new section of W4 provides a forum for members to promote other members by sharing super quality experiences that they have experienced. Remember, when buying products or services… “Think Chamber Members First!”

kudos to Bugajewski Facility services

the Community Conservatory of Music hired Bugajewski Facility

Services to clean our building and we were extremely pleased with the result. The consummate professionals, they were able to get some rather stubborn spots

out of the carpeting and they made the whole place shine.” -Mary-Jo May, Community Conservatory of Music

kudos to Fellow Members

thanks to the following Chamber members for serving as guest lecturers

in the MBA Program at Delaware Valley College Fall semester: Debra Andrews, President of Marketri LLC B2B marketing

agency, Doylestown Pamela Carroll, Founder and Chief Creative Officer at Carroll Consulting Group, strategic public relations and marketing firm, Jamison Jim Paskill, Principal and Creative Director, Paskill Stapleton & Lord Marketing Strategies & Solutions for Higher Education, Glenside

Laura Powers, President, HG Marketing Group, a full-service marketing agency, Doylestown Frank Stoczko, Web Marketing Consultant, IQnection Internet Services, Doylestown Chanin Walsh, Owner and “Creative Alpha” of Brown Dog Design in Point Pleasant

They shared their expertise with students in Marketing Management, who incorporated their lessons into marketing plans for local businesses. Five years old, Del Val’s MBA program has 150 students, includes classes at three locations and on-line and is growing rapidly. -Maria Evans, Martino Evans Clear/Consise/Communication Copywriting/Public Relations/Marketing Plans

Business Noteraphael architects wins aia Design award The American Institute of Architects (AIA) Bucks County presented Raphael Architects with its “Honor Award, Residential” during its recent 2009 Design Awards Program. Raphael Architects, located in Doylestown, PA, received this award for the Beck-Wright Residence & Studio located in Solebury Township, PA. Raphael’s award was one of four presented during the evening.

The Beck-Wright house is a residence designed and built as a home for prominent Bucks County painter Robert Beck and Doreen A. Wright. An “Arts and Crafts” style home on 2.5 wooded acres in Bucks County, PA, the residence was designed by Mike Raphael, AIA, LEED AP, owner and lead designer of Raphael Architects, with Greg Frederick, LEED AP, Job Captain for Raphael Architects, serving as Project Manager. Builder John Gehri Zerrer constructed the house. Robert Beck provided artistic insight throughout the process. Local artists and artisans also contributed to the house, including the Nakashima Studio.

Raphael, a Bucks County native raised in Bedminster Township, attended Pennridge High School. A graduate of the Massachusetts Institute of Technology, he worked in Boston, San Francisco and Philadelphia before returning to Bucks County. Raphael is the 1991 and 2007 past president of the AIABC.

Raphael Architects, an award-winning firm, provides architectural services to commercial, institutional, and residential clients throughout the greater Delaware Valley. The firm strives to develop design solutions that celebrate a client’s aesthetic, functional, and financial goals. For more information call 215-348-5501 or go to www.raphaelarchitects.com. W4

Bucks County AIA “Honor Award, Residential” recipients (left to right) – Greg Frederick, LEED AP, Project manager; Doreen Wright, Owner; Michael Raphael AIA, LEED AP; and John Zerrer, Contractor. Missing: Bob Beck, Owner.

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strategic Purchasing: 10 tips to help Save Your company Money

Welcome to one of a series of articles from Strategic PM

Solutions, Inc., a consulting company specializing in industrial automation solutions, strategic project management and business operations. Strategic PM Solutions

is dedicated to saving you and your company precious dollars, especially vital in these hard economic times. We do this in variety of ways, but primarily with a focus on strategic planning and execution of processes. Continue reading to find some great tips on how sound purchasing procedures can help save your company some much needed money. The headlines lately are full of doom and gloom and negative news. Stock market crashes, banks not lending money, banks closing, employers laying off, unemployment rising, bankruptcies. What kind of control do organizations have over their own business? Businesses still have to spend money to continue their operations, but with strategic project management they can take certain measures to control costs on purchasing products and services. Good purchasing practices in your project is a sure way to save some valuable dollars and cents and maintain margin. Project procurement management involves four important processes: planning for your expenditures, the actually buying, managing your relationship with your vendors, and monitoring the purchased product or service. Like any project or process, planning is the most important aspect. Create your Work Breakdown Structure and Bills of Material prior to making any project purchases. When making purchasing decisions, you will have to use your best judgement when determining which would be the best supplier. Buyers and sellers have a symbiotic relationship, so nurture it. Keep in touch with the stakeholders of the project

after the purchase and its implementation. Quality and time issues should be reported to you, both good and bad, for future reference. Tip #1: Use Standard Purchasing Processes Have a purchasing procedure in place. It sounds like common sense but some companies are not very precise with purchasing protocol. Be sure to have and utilize purchasing requisitions that mandate signatures and have a section for the job number. Inform personnel of the procedures, including the number of signatures required for each dollar level. I have seen companies where an engineer might scratch the purchasing request on an old receipt or even given requests verbally. Let us try to be more organized and consistent with our habits. Tip #2: Use Multi-Quotations Do you always get three quotations for your purchases? Really? Always? Sometimes you are bombarded by requests and daily demands, but getting your three quotes will sometimes produce a pleasant surprise. If the product is something that is readily available, three quotations is the best avenue; however, if you are utilizing a custom part and price is not your only purchasing criteria, you may have to adjust your strategy. Be sure to weigh quality, delivery, product specifications and shipping costs into your evaluation. Tip #3: Ask for a better price Maybe you are a potential customer and the salesperson is looking for new customers or you are an established customer but the rep is anxious to keep you, it can not hurt to ask if this is their best price or the best timeframe. Whenever you are negotiating for a better price, be sure to ask in a non-threatening manner. Put yourself in your supplier’s shoes. If your child demands to play at his friend’s house or demands the car keys, what is your reaction? Ask for a better price, but do not be demanding or act deserving. Tip #4: Utilize blanket PO Ask if you can get a better price if you buy in larger quantities or place a blanket Purchase Order to meet your delivery requirments. Just do not get caught in the trap of ordering product that you will not use or will be sitting on a shelf for a long time, gathering dust. Also be careful when ordering electronics and software. These items become outdated quickly, so do not buy more than you need. Tip #5: reduce number of vendors Select your top vendors based on your purchasing standards. If you purchase one component from a vendor, ask if you give them other business if they will reduce their prices. Some vendors who will reduce their prices if you agree to buy all of one brand or commodity from them.

By Hesham Mahmoud

Tip #6: Maintain good relationships with your suppliers Be a good customer by returning calls, and if time permits, meeting with your suppliers. Make sure invoices are submitted to accounting and paid on time. Suppliers want to meet with you so that you will put a face to the name and make the interactions more personal. Remember that this relationship works both ways and sometimes to your advantage. Tip #7: Network with suppliers Talking to them about your needs may conjure up solutions. Your supplier may have the answer to that nagging problem, especially if they are technical. Your sales rep may not be technical, but her company may have someone within the office who is a whiz. Tip #8: Negotiate payment terms Ask if you can get a discount if you pay within 10 days. Strapped for cash? Request more lenient terms than net 30, like net 45 or 60. Just make sure that you are paying within your purchasing contract. Tip #9 Quality is the key Or is it? If only need 10k gold instead of 18k, why pay for the good stuff when a substitute will suffice. Know your customers and their requirements. Can less be more? Tip #10: Be generous with the details Give your supplier as much information concerning your needs so that they fulfill your requirements. Be sure to be specific in your over-run requirements. If you really only need 100 units, and they try to ship you 120, that could really bust your budget, increase your inventory, and reduce your warranty period while sitting on the shelve. Times are hard, but with strategic project management, you will survive. These are just a few ways to save those precious dollars. For more customized help, you may consider hiring a project manager consultant who can help you generate a strategic business plan, incorporating good procurement practices. W4 About Strategic PM Solutions, Inc. Strategic PM Solutions aids companies with their business strategy, project management, operations, and industrial automation. Business strategy helps your company not only with your procurement processes but with all areas of operation. Strategic PM Solutions, Inc. Sellersville, PA 18960 267-371-0467 www.StrategicPMs.com

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help for the Maasai

The Maasai Cultural Exchange Project received a letter from Francis ole Sakuda –Director Simba Maasai

Outreach Organization (SIMOO) in Kenya, late this past fall. The letter served go convey appreciation for the help the Maasai have received from the Central Bucks community.

Sakuda also included a brief report of how that help has affected his community. “From August of last year, our earth dam dried up due to a prolonged drought that has lasted for about three years. Livestock and people would have perished or migrated to new lands in the absence of water. However, we did not move away because of the

wells that your organization helped us drill through various friends such as the Doylestown Rotary, The

International Rotary Foundation, as well as from individuals who gave their finances so that Maasai can have water,” stated Sakudoa. “The benefit of these wells include giving a constant water supply for the village which is also clean and closer to the people as well as leading to an

improved health for community members.”

“This year, we are able to host many Maasai communities who moved to our village for refuge as the drought bites. The wells saved peoples lives from

starvation and thirst. We are also very grateful for the food relief funds that we received from you. Am sure some people in your communities went without food or stopped from buying some items for their families in order to contribute for our cause. We are so glad to have received this help. We were able to feed five schools, and over 400 families. Each family has about an average of 9 people as per our recent baseline survey data for 2009.”

Sakuda concluded that the Maasai’s vision is to achieve sustainable development. The water will be used to grow some crops and keep some cows. They will also “ introduce alternative sources of earning an income by families such as promotion of small businesses as well as development of community co-operative societies. We just need a helping hand and we will lead the way towards achieving sustainable development, development that will not compromise the need of the present as well as future generations.” W4

chamber open househeld in December 2009 catered by chef ray’s catering

The Chamber held a Holiday Open House at its headquarters in Doylestown in December, 2009. Fabulous cuisine was generously served up by Chef Ray’s Catering and met with ‘rave reviews.’ Wonderful wine was served courtesy of Chaddsford Winery. Additional courtesies were provided by Crazee-Daisee Edible Creations; Doug’s Cakes; and Eagle’s Peak Spring Water.

Photography by Mark Margraff, M Studios

The sumptuous cuisine offered at the Chamber’s Open House was graciously donated by Raymond Bradney, Chef Ray’s Catering.

Doug Reasoner (Doug’s Cakes).

Kristina Engle (Concrete Impressions), Natalie Koch (Crazee Daisee) and Susan Hall (Hall Chiropractic).Raymond Bradney

and Christina Hart (Chef Ray’s Catering)..

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Business to Business Breakfastsponsored by Bucks county Bank & lasalle university

George Michael has parlayed his refusal to accept negativity, strong work ethic and ability to see the potential others are blind

to into a hugely successful business—no, let’s say career—as an award-winning custom builder and developer in Bucks County. Besides constructing beautiful single-family homes, offices and condominiums, he’s also been credited with saving several historic properties and a town or two along the way.

And he’s managed to do all this while weathering three or four economic recessions. Beginning with his move to the area 39 years ago, Michael has been in real estate, land development, construction and redevelopment. He’s widely known for his restoration of the Lambertville House—where he and his family were hoteliers for several years—and the former OTC and Diamond Silver buildings in Lambertville and for his re-visioning of New Hope’s Union Square.

He is passionate about pursuing projects that will improve a property and make his company thrive. He has enough years of success to prognosticate on the economy—“it still offers opportunities”—and give tips on real estate—“buy the best location you can” and “don’t ever buy a piece of property without parking.”

You can take those bits of wisdom to the bank. Michael spoke at the Chamber’s Business-to-Business Breakfast in November. The event was held at the Waterwheel Restaurant and sponsored by Bucks County Bank and LaSalle University. W4

By Anne Biggs, Journalist • Photography by Mark Margraff, M Studios

The Michael family: Paul, George, Jan and Brad.

George E. Michael (George E. Michael, Inc., Builder/Developer) spoke about his road to success at a recent Business to Business Breakfast held at The Waterwheel.

Dave Thompson (Thompson Networks) with Karen Lasorda (Bucks County Bank).

John Harding President of Bucks County Bank, a breakfast sponsor, spoke at the breakfast.

William E. Norcross (Speedprint’r), past Chamber President and Chairman of the Board, emceed the breakfast.

Call and reserve your table today.

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2010 January Business to Business Issue

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