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Study PurposeThe purpose of the 2010 Hand Personal Protection Equipment (PPE) CLEAReport is to understand the primary drivers of the purchase decision making process, how brands are perceived and what elements most impact customer satisfaction and brand loyalty.
Research ObjectivesSpecific research objectives include:
Target Audience: A total of 41,858 active, qualified ISHN subscribers who have purchase influence over hand personal protection equipment
Sample Selection Method: Systematic sample from the domestic circulation (on an Nth name basis)
Survey Method: E-mail
Incentive: Drawing for one of five American Express gift checks valued at: (1)$250, (1)$100, (3)$50
Field Dates: February 17 - March 15, 2010
Completed Returns Summary:
Analysis And Presentation
Tabulations were generated using a statistical software package. Additional analysis was conducted using SPSS a statistical software program.
The data is presented in graphical and tabular format detailing the number of respondents who answered each question.
Some questions in this survey requested respondents to write in a response. These responses have been categorized to be quantifiable. The verbatim responses are available on request.
Q2. From what sources do you purchase Hand personal protection products from?
n = 767
Purchase Sources for Hand Personal Protection ProductsOver three in five respondents purchase their hand personal protection products from general industrial supply/MRO distributors. Specialized safety distributors are also heavily utilized, followed by industry distributors.
General industrial supply/MRO distributor
Industry distributor(welding/construction/electrical)
Retail outlet/Home center (Wal-Mart/Lowe’s)
Differences of 3.0% are considered significant using a 90% confidence interval and are indicated by
Other Mentions:Contracted vendor/warehouse (3)Internet (3)Blazer ProcurementGSA GovernmentIn-house supplyLab supply companiesLowest bidderPurchasing department approved contractorsShared contractsSmall business directoryState contract vendor2%
Q3. From which ONE source do you most prefer to purchase Hand personal protection products from?
Preferred Purchase Source for Hand Personal Protection ProductsRespondents prefer to purchase their hand personal protection products from a general industrial supply/MRO distributor or a specialized safety distributor. There is a significant increase in respondents who purchase their products directly from the PPE manufacturer.
General industrial supply/MRO distributor
Industry distributor(welding/construction/electrical)
Retail outlet/Home center (Wal-Mart/Lowe’s)
Differences of 5.8% are considered significant using a 90% confidence interval and are indicated by
Q4. What percentage of all of your PPE purchases are ordered through each of the channels listed below?
PPE Purchase ChannelsAs compared with 2008, there is a significant increase in respondents who order their PPE via the Internet, along with a decrease in those purchasing via Catalog sales.
In-person from distributor/ manufacturer sales rep making
call on your workplace
Walk-in purchase that you make at distributor or retail outlet
Differences of 5.8% are considered significant using a 90% confidence interval and are indicated by
Preferred PPE Purchase ChannelsRespondents primarily prefer to purchase their PPE through the Internet. There has been a significant increase in the number of respondents who prefer to purchase through the Internet, while significant decreases have occurred for Catalog and In-person channels.
In-person from distributor/ manufacturer sales rep making
call on your workplace
Walk-in purchase that you make at distributor or retail outlet
Q5. From which ONE channel do you most prefer to purchase personal protection products from?
Differences of 5.8% are considered significant using a 90% confidence interval and are indicated by
Employee PPE PurchasesEmployee purchases are primarily made via catalogs, followed by credit cards and vouchers.
n = 767
Q6. What percentage of your employees personal protection equipment purchases are made via:Differences of 3.0% are considered significant using a 90% confidence interval and are indicated by
Other Mentions:Company billed/purchase order (97)Company supplied (70)Retail/local store (20)Sales rep/distributor/preferred vendor (20)Cash/check/debit card (16)Internet/online (16)Onsite store/supply (13)Telephone (6)Contracts/State contract (4)Purchasing department (4)Company representative (2)Conferences/trade shows (2)Purchasing agent (2)Quotes (2)Various vendor catalogs (2)ContractorCounter salesFace to face industry salesFlea markets cheapest spotsGeneral supply vendors that call on our mills often have specials on items like glovesInternal pricing source to budgetary linesOur internal inventory system, cross-stocked from manufacturer or distributorPrice agreement with distributorStanding ordersWalk in to distributor
Top 3 Preferred Information Sources for PPE PurchasesCompany catalogs/product literature, Distributor sales reps and peer recommendations are the top 3 preferred information sources.
Q8. Which of the following are your TOP 3 preferred information sources to use when deciding which PPE products to purchase?
Source’s knowledge of your workplace hazards/needs
Source’s knowledge of OSHA requirements
Maintenance or repair of products
Differences of 5.8% are considered significant using a 90% confidence interval and are indicated by
Total may not equal 100% due to rounding
Other Mentions:Product knowledge (6)Service (5)Ability to sample/try out products (3)Price/cost (3)Availability (2)Quality (2)Value (2)ContractGSA supplierOutsourced warehouseSafetySales by consignmentSources of technical/research information for the use and limitations of the productSupporting research that reflects effectivenessTesting data to support advertised capability
0% 20% 40% 60% 80% 100%Important (7-8) Very Important (9-10)
Product Quality/Reliability
Product Availability
Comfort
User-FriendlyProduct
Product Life
Customer Service
Ventilation
Quality of Distributors
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
9.3
9.4
9.2
9.4
8.9
9.1
8.5
8.8
8.4
8.7
7.9
8.6
7.6
N/A
7.6
8.1
Attribute Importance in Brand SelectionProduct quality/reliability and comfort are the most important characteristics when purchasing hand PPE, followed by product availability. There is a significant decrease in ‘Very Important’ ratings for almost all attributes. Customer service and quality of distributors are believed to be important to significantly fewer industry professionals today compared to two years ago.
2010 n=767 2008 n=230
Q10. Using a “1” to “10” scale, where “1” is Not at All Important and “10” is Very Important, please rate how important each of the attributes or characteristics are when selecting or purchasing Hand PPE.
0% 20% 40% 60% 80% 100%Important (7-8) Very Important (9-10)
Price
Technical Support
Knowledge of SalesRepresentative
WebsiteInformation
Product Innovation
Breadth ofProduct Line
Style
Brand or CompanyReputation
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
2010
2008
7.5
8.0
7.3
7.9
7.3
7.6
7.0
7.6
7.0
7.3
6.4
7.4
6.4
N/A
5.9
7.2
Attribute Importance in Brand SelectionOverall importance among respondents has declined significantly from 2008 to 2010 on price, sales rep knowledge, technical support, website information, product innovation, breadth of product line and brand reputation.
2010 n=767 2008 n=230
Q10. Using a “1” to “10” scale, where “1” is Not at All Important and “10” is Very Important, please rate how important each of the attributes or characteristics are when selecting or purchasing Hand PPE.
Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.
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For more information please contact:Beth Surowiec at 248.786.1619 or [email protected]