2010 Arc Overview

2010 CAPABILITIESCONFIDENTIAL

2140 chapman avenuesuite 200orange, ca 92868p: 714.453.9030 f: 714.455.7757www.arcmediasolutions.com

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agency profile

ESTABLISHED

OWNERSHIP

LOCATIONS

2004

Will Campbell - Creative DirectorDanilo Roque - Director of Interactive Operations

Orange County2140 Chapman Avenue, Suite 200Orange, California 92868P: 714.453.9030 F: 714.455.7757

Hollywood5358 Melrose Avenue, West BuildingHollywood, California 90038P: 323.960.4091 F: 323.960.4081

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POSITIONINGIn a world where Internet technology and e-lifestyles are standard, the need for atypical, non-conventional, captivating messages has become increasingly important. As consumers are becoming constantly overwhelmed with seemingly limitless technological advancements, the ability to stand out now, more than ever, requires the imagination, discipline, and insight to apply the capabilities of the future, today.

VISIONCreated and poised to deliver above the cliché methods of interactive marketing, ARC Media Group persistently pushes the creative media envelope and maintains an unyielding commitment to navigate uncharted and off the map marketing territory.

PHILOSOPHYResidence to an elite group of thinkers this production house is built on a foundation of great ideas, natural talent, extraordinary skill, and “A” class business practices. ARC Media prides itself in its self-motivation and dedication to providing innovative, creative, functionally sound, high quality interactive solutions on schedule and within budget.

KEY STRENGTHSWe offer an array of core competencies— Creative, Strategy, Technology, Development, Measurement, Interactive Search Marketing, Advertising Operations and Social Media.

INDUSTRY EXPERIENCEAutomotive, Banking, Enterainment, Sports, Pharmaceutical, Government, Insurance, Health & Wellnes, Retail, Real Estate, Social Media, Technology.

fundamentals

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services

SUMMARY OF SERVICES

Digital StrategyAdvertising StrategyCreative DevelopmentTechnology ConsultingMobile/WAP TechnologyMedia Strategy & PlanningMedia Buying & ManagementBrand Management & Strategic ConsultingOnline Marketing Research & StrategyOnline Marketing ProductionSocial Media Web Development and ProductionInformation Architecture & WireframingSystem Architecture & EngineeringApplication/Widget/ Rich Media Development and ProductionRich Media HostingeCommerce Strategy and DevelopmentE-mail MarketingEvent StrategyBrand IdentityLogo DesignBrand/Product Naming3D Design and AnimationVertical Brand IntegrationRetail DesignData AnalyticsSearch Engine Marketing and Optimization

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STRATEGYAn exceptional level of digital intelligence shows up for our clients as improved effectiveness and overall achievement. The assessment of business goals, challenges, research, and current brand value, juxtaposed with digital insight and best practices is our composition for creating sound and innovative strategies.

With experience in brand, product, social, commerce, media and a range of other objectives, our consultants successfully and consistently maximize opportunity with new perspectives, and high performing recommendations within the digital and interactive space.

CREATIVESteering clear of “assembly line design” we take an individualized approach to each project with the understanding that each and every client engagement is a unique opportunity to pursue newer, creative, cutting-edge design and development solutions. It is not only with passion, excitement and a standard of perfection that our designers approach each project, but with the attitude and confidence required to reach new levels in online marketing and design.

TECHNOLOGYAt the core of our deployments are the sophisticated backend technologies crafted by our constantly forward thinking development team. From micro-sites, to rich internet applications to critical information systems, we build powerful and intuitive tools and software. Our developers, programmers, and designers possess expert level proficiencies in a broad range of client side and server side languages and platforms. With detailed attention dedicated to information architecture, specification, responsiveness, versatility, and scalability, along with a rigorous QA process, our technological solutions enable better efficiency, improved results, and an overall enhanced user experience – no matter the purpose.

Technical Capabilities (partial list)

key strengths

• CSS• JQuery • ASP.NET (C# and VB) • PHP• CoCo• Java Script

• Ruby• RoR • Classic ASP • DHTML / XHTML • HTML• JSP

• SQL • MySQL• Flash• Action Script 2• Action Script 3• XML

• Linux• Windows• Maya• Drupal• Joomla• Wordpress

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SOCIAL MEDIASocial media is media designed to be interpreted through social interaction, created using highly accessible and scalable web techniques. Social media uses Internet and web-based technologies to transform broadcast media into social media dialogues. We support the democratization of knowledge and information, transforming people from content consumers into content producers.

Arc Media Group has the expertise to help guide you through the “Attention Age” – we can deliver: Lifestyle concepts, slogans, and statements with a high memory retention, that excite others to repeat.Digital media with ‘sharing’, syndication, or search algorithm technologies (includes internet and mobile devices) designed to be re-distributed.

ANALYTICSA critical component of our approach is found in our ability to measure the performance of a campaign, understand the data we retrieve, and adjust quickly, when needed, to the implications. Through metrics and analytics, we pave a two-way street of communication, knowing how consumers are responding to online media with regard to value, intent, consideration, interaction, and satisfaction.

Most companies today understand the importance of online metrics. However, the successful integration of an analytics model and the maximization of results are rarely achieved. At ARC Media Group, our approach goes far beyond the collection of data and documenting web stats or click-thru rates. Knowing what to measure, and what it means, we formulate clear methods of understanding engagement based on project goals, while identifying key opportunities and threats throughout the process. The end result is increased qualified conversions for your bottom line – whatever that may be.

SEARCH MARKETINGSearch Engine Marketing (SEM) is the process of increasing the volume of targeted search visitors to your website by placement in search engine results - organic or paid. SEM is currently one of the most cost-effective forms of marketing in business. That being said, search engine optimization is constantly changing. Our expert programmers and consultants develop custom web applications and integrate thorough search tactics that produce top search engine rankings in the light of an evolving system of relevance. It is scientifically as well as artistically that we address Information Architecture, Metadata, Content Assembly, Paid Search Efforts, Link Building, and Keyword Selection to create high and relevant rankings, ultimately increasing conversion rates and ROI.

key strengths

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key personnel

WILL CAMPBELLCreative Director

DANILO ROQUEDirector of Interactive Operations

With over 10 years of experience in creative development including pro-duction, quality control and project management, Will brings an intense understanding of creative expression, consumer behavior, and market relevance. Having played an integral role in the creative solutions to such companies as Universal Music Group, and Buena Vista Pictures, Will has been noted for his strategic ingenuity, and quick problem solving ability. Shortly after receiving his Bachelors’ Degree in Economics from Occiden-tal College (May 1998), Will jumped into the corporate arena as a quality control specialist and later quality control supervisor for Fidelity National Tax Service. In developing critical information solutions for Fidelity, Will most notably played a lead role in upgrading the company’s main infor-mation and interactive system. From managing quality control systems to structuring major affiliate deals, his experience is vast and diverse. With account experience including American Honda, Universal Music Group, Buena Vista Pictures, Wells Fargo, Muse Communications, and Honda, among others, Will’s business acumen and key insights pilot the strategic process. As adventurous with his hobbies as he is in his work, Will enjoys scuba diving, off-roading and skiing.

Danilo, “D”, oversees all interactive operations from inception to launch, front end to back end ensuring the successful, timely delivery of each project. D has successfully meshed client’s goals with his experience, skill, and passion for progressive design and development. His sense of creativity is overwhelming, as his insight relating to design technology is superb. A graduate of the UCLA School of Design and Media Arts, Danilo possesses the technical wherewithal to support his creative ambition, and is hands on as a developer. His exciting design history includes rich media design solutions for Sony, XBOX, and Interscope Records. Prior to co-founding ARC Media, D was a senior flash designer at Universal Pic-tures. In his spare time, he enjoys snowboarding, volleyball, and making short films.

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key personnel

HONG LEDirector of Technology

HENRI DUONGDirector of Strategy

As Senior Developer, Hong is the technical muscle behind the Muse interactive solutions. Hong created and sold his first social network for $300k at the age of 18. A lengthy skill set along with an exceptional understanding of software processes make Hong one of the most talented and innovative coders in the industry. As product manager / senior engineer for the global online powerhouse YAHOO!, Hong developed and integrated innovative tools and applications which brought measurable productivity increases. With account experience on Wells Fargo, American Honda, Farmers Insurance Group and Codeblack, Hong’s technological fitness and innovation are outstanding and have been proven time and time again. Although Hong rarely has any spare time he enjoys honing his excellent photography skills whenever he gets a chance.

Henri Duong is a Web Monetization Specialist. Prior to joining Arc Media Group, Henri co-founded the social network aggregate technology platform SocialURL.com. Henri started his journey in 2002 as an online media buyer for Irvine based Mindset Interactive. As a critical resource for Mindset, Henri created the network division for the company, ASN.com where he achieved over $5million in new advertising revenues in less than 6 months. In 2005, Mindset Interactive & ASN.com were purchased by Broadspring, Corp. for $35 Million, at which time Henri was VP of Media. Alongside his extraordinary instinct for developing digital revenue strategies, Henri’s expertise and knowledge of digital media principles and social currency continuously deliver increased reach and revenue for clients. As Director of Online Video and Social Community, Henri helped grow the Santa Monica based music social network TagWorld.com to 3 million members setting up its 2007 acquisiton by MTV Networks. Now serving as Director of Strategy for ARC Media Group, Henri’s primary responsibility is analyzing data, crafting media buying plans, creating revenue strategies, implementing and growing online reach for clients.

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CAMPAIGNRhymes & Reasonsrhymesandreasons.honda.com

SITUATION/CHALLENGEAmerican Honda needed to find a new way to reach the “Urban” trend setting consumers in the digital space. The digital space offered a new opportunity and challenge for American Honda. They realized the online world had fragmented audiences and they needed experts who knew how to reach the hard to reach “Urban” trend setting consumers online.

OPPORTUNITYLeverage Arc Media Group’s real connection with the “Urban” consumers and trend setters online. Utilize our expertise and American Honda’s corporate messaging and adjusting the “Power of Dreams” to the Urban Consumers.

TARGET & KEY OBJECTIVES18-34 Male skew Create BuzzDeepen EngagementDrive Conversations

SOLUTIONArc Media Group engaged Urban consumers with an online video web series titled “Honda: Rhymes & Reasons” that featured up and coming hip-hop artist Mickey Factz. His style and positive message in his music had similar brand equity with Honda’s style and sensibility. The “Webisode” allowed the Honda Accord to fit organically into Mickey’s lifestyle and effectively pulled the Urban Consumers into a digital experience. RESULTS• More than 40,000 unique visitors monthly• More than 86,000 pageviews monthly• More than 300,000 friends, followers across

social networks.• Media click thru rates exceeding .40

compared to industry averages of .05• iphone represents 8% of viewers.• Positive commenting exceeds 80%

PARTNERS• Muse Communications• Complex

american honda

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american honda

WEBSITE:

homepage

HD video page image gallery

music gallery

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american honda

TELEVISION:

PRINT:

“truthfully, wherever i go, i will never forget this place: this is where it started”

Hip-hop artist Mickey Factz will

tell you that you don’t need to be

a jet-setter to appreciate the finer

things in life. Just jump in your

Honda Accord and hit the road to

enjoy these stylish, yet sensible

spots for shopping, relaxing, and

getting your grub on. Buckle up!

100 THoMpson sT. new York, nY silverliningopticians.com

A unique selection of independent contemporary brands with the largest unused vintage eyewear collection in new York.

6356 HollYwood Blvd. HollYwood, CA cinespace.info Combining the worlds of film, food, and nightlife, Cinespace is a mix of passions all under one roof.

1509 wAlnuT sT. pHilAdelpHiA, pA ubiqlife.com This specialty sneaker store features an upper-level gallery space for temporary pop-up shops hosting various brand collabs.

1655 MClendon Ave. ATlAnTA, GA flyingbiscuit.com lots of rockin’ regulars and righteous rolls at the casual Flying Biscuit — easily the best breakfast in town.

1426 wisConsin Ave. nw wAsHinGTon, dC majordc.com A “sole” searching sneaker fiend’s mecca; only a handful of stores can step to Major.

sTYle THAT MAkes sense

NEW YORK CITY SIlvER lININg OpTICIaNS

lOS aNgElES CINESpaCE

pHIlaDElpHIa UBIQ

aTlaNTa THE FlYINg BISCUIT CaFE

WaSHINgTON DC MaJOR

“ME EvERYDaY”sTYle Guide

rhymesandreasons.honda.com

BY MiCkeY FACTZ

shown with rear wing spoiler, 18” wheels, under Body-Colored kit, and remote engine starter 2010 Accord Coupe eX-l, Automatic with navi

30 second television commercial

2 page “style guide” print spread

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american honda

MOBILE:

ONLINE MEDIA:

custom iphone destination

300x250, 728x90, 160x600 flash rich media units

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CAMPAIGNNational Lupus Awarenesscouldihavelupus.gov

SITUATION/CHALLENGEThe US Department of Health and Human Services needed to raise awareness to reach the Urban mainstream America online. Lupus is most prevalent in African American, Hispanic and Asian women. Many women who suffer the symptoms wait to consider the possibility that they might have lupus. Early diagnosis of the disease is important in it’s treatment and therefore, getting symptomatic women to ask the question “Could I Have Lupus?” would be important, while increasing overall visibility of the disease and the best ways to seek answers.

OPPORTUNITYTo create an environment engaging enough to stimulate discussion about Lupus involving extremely personal thoughts and feelings. Creating a sense of community and oppenness would be a critical factor in openning channels for women to gain a deeper knowledge of the disease.

TARGET & KEY OBJECTIVESFemales 18-54 Urban mainstream Create conversationIncrease AwarenessCreate direction for seeking help

SOLUTIONARC Media Group developed the interactive web campaign “ Lupus Diaries”. The delivery included an interactive website leveraging the power of community and sharing amongst the target. The website included an opportunity for women to share stories of how lupus has impacted their lives or the lives of people they know. Including a personal diary blog, and an open discussion forum proved to be tremendously successful. RESULTSAs of September 2009: • Total cumulative website visits reached

10,950,455 • Average length of session reached 9:04

contrasted with an industry average of less than 2:00.

• The campaign received more than $9million in donated media.

PARTNERS• Muse Communications• Ad Council• Perot Systems (Government systems

management)

u.s. department of health & human services

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u.s. department of health & human services

WEBSITE:

homepage

speakout discussion forum custom cms forum moderation

diary page

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u.s. department of health & human services

TELEVISION:

30 second and 15 second television spots

ONLINE MEDIA:

300x250, 728x90, 160x600 flash rich media units

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Being a multi-disciplinary agency offering a wide range of digital services has continually provided ARC Media the opportunity to work with a diversity of exciting companies and individuals. Our ability to consistently deliver fresh and innovative solutions through an ever changing and easily bored consumer market has enabled us to build and maintain successful client partnerships in a variety of industries.

19 EntertainmentAd CouncilAmerican Honda Motor Co.American IdolBall Up StreetballBlacksmith EntertainmentBuena Vista Pictures

California State LotteryCodeblack EntertainmentFarmers Insurance GroupGolf Etc.Hot Import NightsIce Miller LLPJohnson & Johnson

LAUSDLupe FiascoNoblu SolutionsOccidental CollegeOne MediaRodney “Darkchild” JerkinsSatton GroupSooHoo Designers

The Disney ChannelTODA RacingU.S. Department of Health and Human ServicesUniversal Music GroupWells FargoWachovia

clients

contact

FOR MORE INFORMATION:Henri [email protected]: 714.213.6243