2010 ANWC IBM Opening -- Exploding Ecosystem Of Mobility

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The exploding ecosystem of mobility

Karen Newman / IBM2010 Automotive News World Congress

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We all know the traditional boundaries of the industry have been shifting and blurring…

Automotive

Consumer Electronics

Energy

Government/Transportation

TelecommunicationsSoftware

Insurance/Others

Communities

GeographiesSocial Networks

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The ability to excel across a broad ecosystem has been recognized by the industry one of its largest shortcoming to address

3.1

4.6

1

2

3

4

5

2008 2020

Not important

Critical

+48% “The era when all work is completed within the industry is over. We need to interface with several external entities

to be successful”–Japanese Automotive OEM

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In the past and still today many interactions with other industries may be viewed as “collisions”…

Automotive

Government

Challenges of industry monitoring by government from economic stimulus

Energy

Relationships with energy companies changing due to vehicle electrification

CommunitiesSocial Networks

The push to get closer to consumers remains “hit or miss”

and must continue to develop

Consumer Electronics Telecommunications

Software

Rate of innovation in Telco and Electronics is much faster than

Automotive

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…however, Automotive companies are also aggressively forging new alliances and partnerships that are bettering the industry

20%

51%

17%

4%

8%Over 25

16 to 25

6 to 16

None

1 to 5

Q: How many companies outside the traditional automotive industry have you developed partnerships and collaboration with in the past 2 years, where none existed before?

nearly 30%

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These partnerships are often with industries that auto companies had little to do with just a few years ago

36%

33%

26%

26%

25%

22%

22%

22%

20%

19%

18%

15%

12%

11%

9%

9%

15%

Q: What industries are you more actively partnering and collaborating with today than you were two years ago?

Alternative Energy Providers

Academia

IT/Software Providers

Battery Suppliers

Consumer Electronics

Local/State Government

Media/Content/App Developers

Federal Government

Banking and Finance Companies

Electric Utilities

Telecommunications

Mobile Device Manufacturers

Intermodal Transport Providers

Biotechnology/Bio-sensor Providers

Insurance Providers

Fleets / Car Sharing

Others

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Economic difficulties and stimulus investment are accelerating the path toward electrification of our mobility…

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As the pace of urbanization increases, the seeds for innovation in our mobility are also being sown

0%

20%

40%

60%

80%

100%

Developed Developing

1990 2020f 2050f

Population living in cities, 1970-2050% of total population

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Technology in the vehicle and across the internet are enabling automotive companies to get closer to consumers than ever before

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“In the next 10 years we will have more change than in the 50 years before”

–European Automotive OEM, 2008IBM Automotive 2020 Study