ADHIYAMAAN COLLEGE OF ENGINEERING (AUTONOMOUS)
DEPARTMENT OF MANAGEMENT STUDIES
101 Principles of Management 102 Managerial Economics 103 Data Analysis for Decision Making 104 Organizational Behavior105 Management Accounting106 Marketing Management
107Executive Communication and Personal Growth Laboratory – Practical
Course Code Course Title
201 Human Resource Management 202 Legal Environment of Business203 Financial Management204 Operations Research 205 Management Information System
206 Application of Research Methods in Management
207 Emerging Trends in Management (Case Analysis & Seminar) – Practical
Course Code Course Title
Electives 1Electives 2Electives 3Electives 4Electives 5Electives 6Mini Project
List of Electives (IIISemester)
Human Resources301 Industrial Relations and Labor legislation302 Performance Management303 Human Resource Planning and Development304 Competency Mapping and Development305 Training and Development306 Managerial Behaviour and Effectiveness
Finance307 Management of Financial Services and Institutions308 Financial Derivatives309 Project Planning Analysis and Management310 Insurance and Risk Management311 Commercial Bank Management312 Corporate Valuation and Taxation
Marketing313 Industrial and Service Marketing314 Sales and Distribution Management315 Marketing Research and Consumer Behavior316 Retail Management317 Advertising and Promotion Management 318 Customer Relationship Management
Systems319 Advanced Data Base Management System320 Enterprise Resource Planning 321 Network Management and Information Security322 Software Project and Quality Management323 Decision Support Systems324 Software Enterprise Management
Production325 Supply Chain Management326 Logistics Management
327 Value Engineering & Business Process Reengineering
328 Production Planning and Control329 Statistical Quality Control 330 Facility, Location and Process Design
General Management331 Family Business Management332 Entrepreneurship Development 333 Hospital an d Healthcare Management 334 Insurance Management335 Infrastructure Management 336 Event Management
MINI PROJECT337 Mini Project
IV SEMESTERCourse Code
401 Business Policy and Strategic Management 402 International Business 403 Main Project and viva voce
SYLLABUS 2010 - 2011
101PRINCIPLES OF MANAGEMENT
Unit I Introduction
Management overview – evolution of management thoughts – Management is science or art? – Functions of management – types of business organizations.
Unit II Planning
Planning – the meaning and purpose of planning – steps – types – MBO – Policies , Procedures and Methods – Nature and types of policies – Functional Policies – Decision Making – Process – Types of Decisions.
Unit III Organizing
Organizing – Meaning and Structure – Span of Control – Line and Staff Relationships – Staffing – Sources of Recruitment – Selection Process – Training – Methods – Departmentation – Organization Charts.
Unit IV Leadership
Direction – Leadership – theories – Styles – Motivation – Theories – Types – Co – ordination – Communication – Types – Process – Essentials.
Unit V Controlling
Controlling in Management – Control Process – Innovation Management – Informational Technology in Management – Budgets – Techniques – Importance – Case Studies in General Management.
References:1. Hellriegal, Jackson & Slocum – Management A Competency – Thomson South –western – 2007.
2. Koontz Herald & Weihrich Heinz – Essentials of Management: An International Perspective – Tata McGraw Hill – 2004.
3. Heinz Weihrich, Mark.V.Cannice & Herald Koontz – Management: A global and entrepreneurial Perspective – Tata McGraw Hill – 2008.
4. Pettinger – Introduction to Management – 4e – Palgrave Macmillan – 2007.PC Tripathi, PN Reddy – Principles of Management – Tata McGraw Hill – 2006.
UNIT I Introduction
Concepts of Economics - Nature of Business decision - Business decision making Process - Role of Economics in business decision making.
UNIT II Demand and Supply
Demand Function and Types - Elasticity of Demand - Demand Forecasting Techniques - Supply Function - Elasticity of Supply
UNIT III Production, Cost and Profit Analysis
Production Function - Economies of Scale - Cost function. Profit Analysis:- Profit Functions - Theory Of Profit - Profit Maximization
UNIT IV Market Structure and Pricing Policies
Market Structure - Perfect Competition and its Pricing - Monopoly and its Pricing - Oligopoly and its Pricing - Pricing Policies.
UNIT V Economics and Government
National Income - Business Cycle – Inflation - Balance of Payment - Government Policies And Regulations
References:1. “Mankiw”,Principles Of Economics”, Thomson learning,2006
2. “Ahuja H.L”,Economic Environment of Economics,S.Chand and Co Ltd,2005
3. “Dwivedi”,Macro economics-Theory and Policy,Tata Mc.Graw-Hill,2001
4. “Maheswari”,Managerial Economics,PHI,2007
5. “Nordhaus & Samuelson”,Economics, Tata Mc.Graw-Hill,2007
6. “Suma Damodaran”, Managerial Economics,OxfordUniversity,2006
7. “Atmanand”,Managerial Economics,Excel Books,2005
103 DATA ANALYSIS FOR DECISION MAKING
Unit I Application of Differentiation and integration in business
Application of Differentiation and integration in business (Demand elasticity-Marginal cost, total cost, Average cost) - Regression Analysis – Correlation Analysis-
interpolation and extrapolation –Newton’s forward and backward methods in interpolation
Unit II Numerical measures of location
Numerical measures of location-Dispersion-Sample statistics-population parameters & point estimators-Measures of central location-mean, median, mode, percentiles & quartiles-Measures of variability-Range, inter-quartile range, variance, standard deviation-Measures of relative location & detection of outliers– z – scores-Sample variance & standard deviations-Descriptive statistics tool
Unit III Frequency & relative frequency distributions
Frequency & relative frequency distributions-Cumulative frequency & cumulative relative frequency distribution-Data presentations-Bar graphs, pie charts, histograms, ogive and Stem-n-leaf
Unit IV Experiment and Sample Space
Experiment and Sample Space -Events and Operations with Events-Probability of an Event -Basic Probability Rules-Binomial, Possoin Probability distributions-Normal Probability Distribution
Unit V Procedures for testing hypothesis
Procedures for testing hypothesis, selected hypothesis tests –Z Tests, t test, chi square, Bivariate statistics: Parametric tests – Z test –Differences between mean t test – Difference between mean ANOVA and nonparametric tests – Application of SPSS Packages
1 Kandasamy, Numerical methods, Sultan chand 20072. Sharma J.K, Operations Research: Theory & Applications Macmillan India Ltd,
New Delhi, 20073. Hamdy A.Taha Operative Research –An Introduction, PHI 20074. Hiller S. Frederick and Lieberman J.Gerald Introduction to operations Research: Concepts and Cases Tata McGraw hill 2007 5. Harvey M. Wagner Principles of Operations Research PHI 2007 6. David R. Anderson Dennis J. Sweeney Thomas A. Williams Introduction to Management Science Thomson Learning 2005
104 ORGANISATIONAL BEHAVIOUR
UNIT I Introduction to OB
Meaning & Importance of OB - Historical Development & Contribution Disciplines - Foundation of individual behavior - Values attitudes & job satisfactions
UNIT II Personality & Motivation
Its determine &attributes - Values & attitudes - Components &function of attitude - Perception and individual decision making - Basic concepts to application - Motivation Theories – Maslow, McGregor, McClelland theories – Problems in motivation
UNIT III Group Dynamics
Foundation of group behaviour - Types of groups - Group Norms and Cohesive group Roles - Understanding work teams
UNIT IV Organizational culture & learning
Elements of organizational culture - Organizational culture and performance - Changing and strengthening culture - Organizational socialization - Creating an ethical organizational culture - Sustaining organizational culture
UNIT V Employment relationship and career dynamics
Conflict process ,source of conflict - Structural approach to conflict management - Resolving conflict through negotiation - Organizational careers - Contingent workforce - Power and politics in organization - Work stress and its management - Cause and consequences - Stress coping strategies
1. Mcshane L.Steven vonGlinow Ann Mary Sharma R.Radhd Book name”Organisational Behaviour,Publisher Tata Mcgraw Hill Year “2006”
2. Robin Fincham Peter Rhodes ,principle of organizational Behaviour,oxford university press,year”2005”
3. Luthan Fred ,organizational Behaviour ,Tata McGrawHill Year “2000”4. Bobbins Stephen p,Organizational Behaviour 12th edition Prentice
Hall(india)Pvt Ltd ,Year”2000”5. Dwivedi R.S,Human Realtions and organizational Behaviour A Global
perspective 5th Edition palgrave Macmillan Year “2006”
105 MANAGEMENT ACCOUNTING
UNIT-I Introduction to Financial and Management Accounting
Introduction to Financial and Management Accounting, Generally accepted Accounting Principles, conventions and concepts and systems of Book keeping. The Balance Sheet and related concepts, the Profit and Loss Account related concepts. Preparing Final Accounts with adjustments.
UNIT – II Analysis of Financial Statements
Analysis of Financial Statements: Financial Ratio Analysis – Classification of Ratio – Interrelationship between Ratios – Du-Pont analysis
UNIT – III Fund Flow & Cash flow Analysis
Fund Flow Analysis – Importance and procedure for preparing a fund flow statement – schedule of changes in working capital – funds from operation statement – fund flow statement – limitations of fund flow statement - Cash flow analysis – importance and procedure for preparing cash flow statement – cash from operation statement – cash flow statement – limitations of cash flow statement
UNIT – IV Company Final AccountsPreparation of company accounts with necessary adjustments
UNIT – V Budgets and Budgetary Control
Budgets and Budgetary Control - Classification of Budgets- Production Budget- Sales Budget- Cash Budget- Flexible Budgets- Zero base Budgeting.
M.Y.Khan and P.K.Jain - Management Accounting Tata MCGraw Hill Publishing Company ltd
M.A.Sahaf - Management Accounting (Principles and Practice): 2000 edition Vikash Publishing House Pvt ltd, New Delhi.
R.S.N.Pillai and Bagavathi – Management Accounting, S.Chand and Co.Ltd., New Delhi(2002 Edition)
Bhattacharya S.K. John Dearden – Accounting For Management Text and Cases, (2000 edition) - Vikash Pu blishing House Pvt ltd, New Delhi.
Chareles T.Horgen – Introduction to Management Accounting (2001 edition) Prentice Hall New Delhi.
106 MARKETING MANAGEMENT
Unit I Introduction to Marketing
Definition of Marketing - Nature and Scope of Marketing - Marketing Process - Evolution of marketing management –Concept of Marketing:-production concept - product concept - selling concept - societal marketing concept. Marketing Environment: - Micro Environment &Macro Environment. Marketing I n Indian Context
Unit II Marketing Mix
4P’s of Marketing: - Product – Price – Place – Promotion. Product: Levels – Classification – Product mix – New ProductDevelopment – PLC – Branding.Price:-
strategies – Methods- decisions – influencing factor - Selecting the final price - Adopting price - Responding to Competitor’s price ChangesPlace:- nature and importance of channel - Channel design and management decisions – Channel Members Promotion:- Promotion Mix – steps in developing effective Communication – Integrated Marketing Communication, Personal Selling, Publicity, Public Relations.
Unit III Buying behavior
Understanding buying behavior (Industrial and individual) – influencing factors – responding buyer behavior (New & Existing Product) – building customer satisfaction – marketing to organization – Adoption process, Market Segmentation – Targeting – positioning
Unit IV Marketing Research and IT in Marketing
Meaning – Definition – Types – Process- tools and Techniques – application of marketing research – Preparation of Marketing research report. . Computers and IT in Marketing: - On-line Marketing – Web Based Marketing – e-marketing.
Unit V Emerging Trends in Marketing
CRM-Services Marketing – Rural Marketing – Retail Management – Global Marketing – Strategic Marketing. Marketing Ethics and social responsibility. Emerging new trends and challenges to marketers, B2B, C2B, Marketing Audit.
REFERENCES:1. Philip Kotler: Marketing management (Millennium edition), prentice hall of
India P (ltd), New Delhi 2001.2. Zikmand d’Amico, Marketing South western, Thomson Learning, 2000.3. Philip Kotler & Kevin lane keller Abraham Kashy: Marketing Management: A
South Asian perspective, Pearson Education, 20074. Ranjan Saxena: Marketing Management, TMH, 20065. Crainfield: Marketing Management, Palgrave Macmillan, 20076. Kurtz and Boone: Principles of Marketing, Thomson Learning, 20067. Aakar Day, Kumar, Essential of Marketing Research.
107 - EXECUTIVE COMMUNICATIONS &PERSONAL GROWTH LABORATORY –
Unit I Writing business letters and developing messages
Writing business letters and developing messages - Neutral and Positive
messages - Negative & Persuasive messages.
Unit II Verbal communication & making presentations
Verbal communication & making presentations, communicating to mass Media
& listening technique –
Unit III Role playing & Team building
Role playing & Team building - Strategies for successful Business and Group
meetings - Memos, notice, agenda and minutes documentation - Writing Reports and
Unit IV Interviewing
Interviewing: Types, stages, skills for interviewer and interviewee -
Understanding thinking process using NLP, NLP basics, Ego states & Transactions
Unit V Case Presentation
1. Business Communication For Managers, John M. Penrose, Robert W. Rasberry,
Robert J. Myers, Thomson South – Western 2007
2. Communication Skills for Effective Management , Hargie, Palgrave Macmillan
201 HUMAN RESOURCE MANAGEMENT
UNIT I Introduction to HRM
Meaning, Scope, Definition and Objectives of HRM - Functions of HRM and Models of HRM - Activities and Challenges of HRM - Role of HR Manager - HRM as Linked to Environmental changes
UNIT II Human Resource Planning &Recruitment, Selection
HR Planning process - Job analysis, Job description & Job specification - Job Rotation, Job enlargement & Job enrichment - Job evaluation – RECRUITMENT:- Recruitment -Process & Methods of Recruitment. SELECTION:- Selection process -
type of tests & types of interviews - Designing and conducting the effective interview - Induction and Placement
UNIT III Wage and Salary Administration & Appraising and Managing Performance
Principles and techniques of wage fixation - Incentive schemes and plans. Appraisal process, methods, and potential problems in performance evaluations, Traditional Modern methods - Potential Appraisal - Methods to improve performance - Career Planning and Development
UNIT IV Training and Development
Nature of Training - Methods and tools of Training - Training Need Assessment - Training Design - Training Evaluation
UNIT V Recent Trends in HR
HR outsourcing - Managing Recession and Retention - Industrial Relations - Industrial Disputes and causes and Resolution - Remedial measures - Collective Bargaining - Grievance Management - Quality of work life
REFERENCES:1 K Aswathappa Human Resource &Personnel Management TMH 2005.2 Bratton Human Resource Management Palgrave Macmillan 20073 Scott Snell&George Bohlander Human Resource Management Thomson Learning 2007.4 VSP Rao Human Resource Management – Text and Cases Excel Books 2007.5 Raymond A. NoeJohn R. Hollenbeck Patrick M Wright Human Resource Management – Gaininga competitive advantage TMH 2006.6 Jon M. Werner &Randy L. Desimone Human Resource Development Thomson Learning 2006.
202 LEGAL ENVIRONMENT OF BUSINESS
Unit I Law of contract
Law of contract – Meaning and Essentials of Valid Contract – Offer , Acceptance and Agreement - Formation of Agreement – Consideration in Contracts – Performance of the Contract – Void Contract, Voidable Contract – Contingent Contract – Breach, Damages and Compensation .
Unit II Law of Partnership&Law of Sale of Goods
Law of Partnership – Concept and Formation of Partnership – Kinds of Partners – Legal Relations between partners – rights of incoming and outgoing partners –
Retirement and Expulsion – Dissolution of Firm. Law of Sale of Goods – Definition and essentials of a Contract of Sale – Goods and Their Classification – Sale and Transfer of ownership – Transfer of Title by non owners – unpaid sellers and his rights – remedies for breach.
Unit III Negotiable instrument act
Negotiable Instrument Act – Concepts of Instruments and its importance – Definition of promissory notes – Cheque and bill of exchange – holder for value and holder in due course – Types of Negotiation – Rights and duties of Collecting and Paying Bankers – Forgery.
Unit IV Companies Act
Companies Act – Types of Company – Registration – MOA – AOA – Prospectus and rising of Capital – Borrowing powers of the company – BOD – Auditors – Meeting.
Unit V Industrial Acts
Factories Act, Trade Union Act, Labor Welfare Act, Maternity and CSI Act, Consumer Protection Act
References1 Pathak Legal Aspects ofBusinessTata McGraw Hill 20052 P C Tulsian Business and CorporateLawTMH 20073 N.D. Kapoor Elements of MercantileLawSultan Chand & Sons 20034 C L Bansal Business and CorporateLawsExcel Books 20065 MC KuchhalDeep PrakashBusiness Legislationfor ManagementVikas Publishing 20076 S.N.Maheshwari &Maheshwari,Business RegulatoryFrameworkHimalaya PublishingHouse20067 K.R. Bulchandani Business Law forManagementHimalaya PublishingHouse20068 P.K.Goel Business Law forManagersBiztantra – Dreamtechpress2006
203 FINANCIAL MANAGEMENT
UNIT - IIntroduction to Financial ManagementScope of finance – Finance functions
– Financial goals – Profit Maximization vs Wealth Maximization – Financial manager’s role - Time preference for money – future value – future value of a single cash flow – future value of an Annuity – Annuity of a future value – Present value – Present value of a single cash flow – Present value of an Annuity – Present value of an uneven cash flow – Constantly growing annuity – Value of an annuity due – Multi period compounding.
UNIT - IICapital Budgeting – Investment Appraisal techniques – Pay – back period
method – Accounting rate of return method – Net Present Value method – Internal
Rate of Return – profitability index method – Discounted Payback methods – NPV vs IRR – NPV vs Profitability Index.
UNIT - IIICost of capital – Significance of the Cost of Capital – Concept of the
Opportunity cost of capital – determining component costs of capital – Cost of Debt – Cost of Preference Capital – Cost of equity capital – Cost of equity and the Capital Asset Pricing Model – Weighted Average Cost of Capital
UNIT - IVCapital StructureTheories of Capital Structure and policy – Introduction –
Optimum Capital Structure – Factors determining Capital Structure – Financial and Operating Leverage - Relevance of capital structure – Net Income and Traditional Views – The MM Hypothesis under Corporate Taxes – Irrelevance of Capital Structure – NOI Approach and the MM Hypothesis without Taxes
UNIT - VDividend Policy Dividend Theories – Determinants of Dividend policy –
Optimum Dividend policy – Dividend relevance – Walter’s Model – Gordon’s Model – Dividend irrelevance – MM Hypothesis – Dividends and Uncertainty – The Bird - in – the - Hand Argument – Forms of Dividends – Shares split – Buy Back of Shares.Working Capital ManagementConcepts of Working Capital – Operating Cycle – Determinants – receivables Management – Inventory Management – Cash Management – Working Capital Finance
TEXT BOOKS: I.M.Pandey- Financial Management, Vikas Publishing House Pvt. Ltd., 9th
Edition, 2006. Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw-
Hill Publishing Company Ltd, 5th Edition, 2001.
REFERENCES: Aswat Damodaran, Corporate Finance theory and Practice, John Wiley & Sons,
2000. Hrishikes Bhattacharya –Working Capital Management, strategies and
techniques, Prentice Hall of India Pvt. Ltd., New Delhi 2001. James C vanhorne- Financial Management and policy-Pearson Education Asia
(Low Priced Edition) 12th edition 2002. Khan and Jain-Basic Financial Management & Practice –Tata McGraw Hill-5th
edition 2001. Ravi M.Kishore – Financial Management – Taxmann’s Publications – 6th Edition,
July 2005. Dr.Periyasamy, Financial ManagementTata McGraw Hill- 3rdedition 2009.
204 OPERATIONS RESEARCHUnit I Introduction
Definition of Decision Models and Decision variables-Types of Decision Models-Steps involved in Decision Modeling- formation of LPP - Graphical method-Linear Programming-Simplex method-Big M method-Application of LP in Management
Unit II Transportation and Assignment modelsTransportation and Assignment models-Initial solutions using North-West
Corner Method, Matrix-Minima and Vogel’s Approximation Method-Optimal Solutions by Modified Distribution Method-Assignment Problems – Models & Solutions-Salesmanship Problem
Unit III Sequencing
Sequencing - Sequencing of ‘n’ jobs and ‘2’ machines-‘n’ jobs and ‘3’ Machines‘n’ jobs and ‘m’ machines
Unit IV Network models
Network models-PERT & analyzing the PERT network-CPM – critical path method- Waiting Line Models-Structure of waiting line system-Queuing modelsSingle channel waiting model with poison arrivals and-exponential service times Single server model – infinite-population & finite population – Multi server model – infinite population
Unit V Replacement theory
Replacement theory - Replacement Policy for Equipment which DeterioratesGradually-Replacement of items that fail suddenly
1. ND Vohra, Quantitative Techniques in Management, TMH 20072. Sharma J.K, Operations Research: Theory & Applications Macmillan India Ltd, New Delhi, 20073. Hamdy A.Taha Operative Research –An Introduction, PHI 20074. Hiller S. Frederick and Lieberman J.Gerald Introduction to operations Research:Concepts and Cases Tata McGraw hill 2007 5. Harvey M. Wagner Principles of Operations Research PHI 2007 6. David R. Anderson Dennis J. Sweeney Thomas A. Williams Introduction toManagement Science Thomson Learning 2005
205 MANAGEMENT INFORMATION SYSTEM
UNIT – I Introduction to Information Systems
Information Concepts -System Concepts -Information system: Definition &
Components -Computer Based Information Systems -Business Information Systems
UNIT – II Systems and Application Software
Overview of Software -Systems Software -Operating systems – Current,
workgroup and Enterprise - Operating System - Application Software -Overview of
Application Software - Personal Application Software -Group Application Software -
Enterprise Application software - Programming Languages
UNIT - III Database Management System
Hierarchy of Data - Data Entities, Attributes and Keys - Database Approach -
Relational Database Model -Types of Database - Data Definition Language -Data
Manipulation language - Data Control Languages - Popular Database Management
Systems - Data Warehousing & Mining
UNIT –IV Functional Aspects of MIS
Overview of MIS - Financial - Manufacturing -Marketing -Human Resource
Management -Accounting & Geographic Information Systems -Overview of Decision
UNIT – V Enterprise Resource Planning & System Development
Overview of ERP - Modules of ERP Packages - Popular ERP Packages -ERP
Implementation - Overview of systems development - Systems development life
cycles - Factors affecting systems development success.
Reference Books:1. Ralph Stair & George Reynolds, Principles of Information Systems Thomson
Learning 8th Edition,20082. Jawadekar, Management Information System, TMH 20073. David Whiteley, Introduction to Information Systems, Palgrave Macmillan,20064. James O’Brien, Management Information System ,TMH 20075. Kenneth C. Laudon & Jane P. Laudon, Management Information System, PHI
20066. Kenneth C. Laudon & Jane P. Laudon , Management Information
System ,Pearson Education 20067. Gordon B. Davis & Margrethe H. Olson, Management Information System ,TMH
20008. Ray Hackney & Dennis Dunn ,Business Information Technology Management,
Palgrave Macmillan ,20069. Schultheis Management Information systems: The Manager’s View ,TMH 200710. Ashok Arora & Akshaya Bhatia, Management Information system Excel Books
200611. G V Satya Sekhar ,Management Information System Excel Books 2007
206 APPLICATION OF RESEARCH METHODS IN MANAGEMENT
Unit – 1 Business Research
Introduction – Definitions – nature and scope – Significance - Research Process - Research Problem and Design - Defining and formulating the research problem - Identification and selection of problems in Management - Research design – meaning – Need – concepts - experimental design in Management
Unit – 2 Methods of data collection
Primary data collection:- Qualitative & Observation Research - Primary data collection techniques - Qualitative Research Techniques - Focus Groups, Depth Interviews, Projective Techniques - Observation Research Techniques - Survey Techniques Questionnaire Design and Testing. Secondary data collection:-Role of secondary data in management research - Sources of secondary data - Limitations of secondary data
Unit – 3 Measurement & Scaling Techniques
Measurement in Research - Basic Scaling Techniques: Nominal – Ordinal - Interval – Ratio - Measuring Attitude: Comparative Rating Scale – Non Comparative Rating Scale - Itemized Rating Scale - Meaning & Relationship of Reliability & Validity
Unit – 4 Sampling Theory
Need for sampling - Basis of sampling - Sampling Process - Types of sampling – probability & non probability sampling, Sampling error.Hypothesis – Introduction Study – Process – Significant types, type I, type II errorUnit – 5 Data Analysis and Report Preparation
Multivariate Analysis:- Factor Analysis - Cluster Analysis - Correspondence Analysis and Conjoint Analysis - Application of SPSS and MINITABReport Preparation - Interpretation and report writing - Meaning and techniques of interpretation - Significance of report writing - Different types and steps in report writing
1. Donald R.Cooper and Ramcis S.Schindler, Business Research Methods, Tata
McGraw Hill Publishing CompanyLimited, New Delhi, 2000.
2.C.R.Kothari Research Methodology, Wishva Prakashan, New Delhi, 2001
3.Uma Sekaran, Research Methods for Business, John Wiley and Sons Inc., New York,
4.Donald H.Mc.Burney, Research Methods, Thomson Asia Pvt. ltd. Singapore 2002.
5.G.W.Ticehurst and A.J.Veal, Business Research Methods, Longman, 1999.
6.Ranjit Kumar, Research Methodology, Sage Publication, London, New Delhi, 1999.
7.Raymond-Alain Thie’tart, ET, al., doing management research, sage publication,
207 Emerging Trends in Management (Case Analysis and Seminar) – Practical
Unit 1 Business EthicsConflict Strategy - Employee Privacy - Workplace Safety - Business Practices in Foreign Countries - Business and its Shareholders - Contract Relations - Product SafetyAdvertising Ethics
Unit 2 MarketingE-Marketing - Technology Marketing – CRM - Tele Marketing - Rural Marketing - Relationship Marketing - Preparation of Business PlanUnit 3 Human ResourceHR forecasting - Innovation – Creativity - Knowledge management - E-Recruitment - Modern Training and Development Tools - Performance management
Unit 4 FinanceFinancial Institutions - International Finance - Mutual Benefit Funds - Preparation of Project Report for New Product / Service - Financial Management Issues in National / International Scenario
Unit 5 Operation and SystemsJapanese Manufacturing System - e-Production - e-Maintenance - Software QualitySoftware Reengineering - Software Outsourcing - e-Business - Consultancy Service Management - Software Infrastructure Management
References1 Marianne M. Jennings Business Ethics: Case Studies and Selected Readings Cengage Learning 20062 Pandey Contemporary Indian Marketing Cases Wiley India 20073 O’Guinn Allen Semenik Advertising & Integrated Brand Promotion Cengage Learning20064 Paul Greenberg CRM at the Speed of Light Tata McGraw Hill 2007
301 INDUSTRIAL RELATIONS AND LABOR LEGISLATION
UNIT – I INDUSTRIAL RELATIONSConcepts – Importance – Industrial Relations problems in the Public Sector – Growth of Trade Unions – Codes of conduct.
UNIT – II INDUSTRIAL CONFLICTSDisputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government Machinery – Conciliation – Arbitration – Adjudication.
UNIT – III LABOUR WELFAREConcept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Welfare Measures – Labour – Welfare Funds – Education and Training Schemes.
UNIT – IV INDUSTRIAL SAFETYCauses of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene – Importance – Problems – Occupational Hazards – Diseases – Psychological problems – Counseling – Statutory Provisions.
UNIT – V WELFARE OF SPECIAL CATEGORIES OF LABOURChild Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour – Differently abled Labour –BPO & KPO Labour - Social Assistance – Social Security – Implications.
1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi, 2007.
1. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response Books, 2007.
2. Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., New Delhi, 2007.
3. Srivastava, Industrial Relations and Labour laws, Vikas, 2007.4. Sarma A. M, Welfare of Unorganized Labour, Himalaya Publishing House, 1st
Edition, 2008.5. Subba Rao , Essentials of Human Resource Management & Industrial relations
( Text & Cases ), Himalaya Publications, 2007.
302 PERFORMANCE MANAGEMENTUnit 1 IntroductionRole of performance in organization- Dimensions - Role of appraisals in Performance Management.Performance management process -Relevance of objectives in organizations - Organizational & individual performance - Process - Performance management & human resources management
Unit 2 Performance planning & AnalysisPerformance planning -Performance analysis - KPAs - Components of Performance planningObjectives of performance analysis.Process of Performance analysis
Unit 3 Performance review & discussionSignificance of review - Process of performance review - Performance rating - Performance appraisal factors - Methods & errors -Reducing raters bias - Performance review discussions – Objectives – Requisites – Process - Role of mentoring - Coaching in performance review discussions
Unit 4 Implementing Performance Management SystemOperationalizing change - Implementing process - Factors affecting implementation - Pitfalls in implementationExperiences in performance management - Traditional practices - Recent approaches - Case studies in performance management in select organization
Unit 5 Appraisal SystemsIntroduction, purpose of Appraisal - Pros & Cons of Appraising - Methods of Appraising - Who can AppraiseReward systems, legal, issues and team performance management.Reward systems & legal issues - Managing team performance
References1. “Prem Chadha”, Performance Management, Macmillan, 2008.2. “T.V.Rao”, Performance Management & Appraisal Systems, ResponseBooks,2007.3. “Herman Aguinis”, Performance Management, Pearson education, 2008.4. “Peter Ward”, 360 Degree Feedback, Jaico publishing house,2006.5. “Dewakar Goel”, Performance Appraisal & Compenstion Management, PrenticeHall of India, 2008.6. “B.D.Singh”, Compenstion & Reward Management, Excel Books, 2007.7. “R.K.Sahu”, Performance Management System, Excel Books , 2007.8. “Srinivas . R. Kandula”, Performance Management”, PHI, 2006.9. Edited by Frances NEale, Hand book of Performance Management, JaicoPublishing, 2008.10. “Micjael Armstrong & Angela Baron”, Performance Management, JaicoPublishing, 2007.11. “Cardy”, Performance Management Concepts, Skills & Exercises, PHI, 2007.
303 HUMAN RESOURCE PLANNING AND DEVELOPMENT
The training and development, evaluation and quality consciousness and productivityimplications provide the students with an understanding of the human resource development processes. The students will be exposed to the latest training methods in HRM and Management development
Unit 1 HRDA conceptual analysis - HRM and HRD - HRD Climate & Culture - Professional characteristic & competencies for HRD professionals - Emerging issues facing HRD Professionals
Influences on Employee behaviorExternal influences - Internal factors that influence employer behavior
Unit 2Learning and HRDLearning principles - Maximizing learning - Individual differences in learning process - Learning strategies and styles - Recent developments in instructional and cognitive psychology
Unit3Analysis of the role of developmentDeveloping the person in the role/ Career Planning, CareerDevelopment & Career Strategy - Performance review and counseling - Potential appraisal / Employee Empowerment - Assessment centre-career and succession planning/ QWL
Unit 4Training and developmentMeaning and importance - Training process model emerging developments - Identification of training needs - Organizational analysis -Task analysis- person analysis - Priotizing HRD needsTransfer of training - Issues-transfer process - Theories &strategies-Organization and work environmental factors that influencetransfer of training.
Unit 5 HRD Audit and Hr AccountingHRD Audit: Interview , observation, Questionnariers - HRD Score Card - Writing the HRD Audit Report - Designing & Using HRD Audit for Business ImprovementStrategic HRD - Concept of SHRD -SHRD system, process - HRD benefit – forecasting model - Managing HRD function effectively - HRD Scenerio in Indian Organisation: its problems and prospects
References1. “Tapomoy Deb”, Human Resource Development, Ane Books,20062. “Biswanath Ghosh”, Human Resource Development & Management , vikaspublishing house , 20063. “T.V.Rao”, HRD Audit, Response Books, 2006.4. “Nair & Rao”, Excellence through HRD, TMH, 2007.5. “T.V.Rao”, Future of HRD, Macmillan, 2006.6. “Srinivas.R.Kandula”, Strategic Human Resource Development, PHI, 2006.7. Edited by Gangaram Singh, Strategic HRM in a global Economy, Excel Books,2007.8. “Uma Jain and Udai Pareak”, Developing Leadership for the global Era HRDPerspectives &Initiatives, Macmillan, 2004.9. “P.C.Tirupati”, Human Resource Development, Sultan Publication, 2007.10. “Silvera.D.M”, Human Resource Development,
304 COMPETENCY MAPPING AND DEVELOPMENT
UNIT I Introduction Introduction to Competency and competence - History and Origin of Competency - Definitions - Managerial Competencies - Reasons for Popularity of Competency – Competencies and competitive advantages – Myths about Competency.
UNIT II Behavioral Competencies Components of competency – Skill - Knowledge - Attitude - Motive – Trait - Self-Concept -Iceberg Model of Competency - Operant and Respondent Traits of
Competency - 360 Degree Feedback - Delphi Technique - Competency based Training & Development.
UNIT III Competency CategoriesThe Core competencies - Threshold Competencies - Differentiating Competencies - Generic or Key Competencies - Functional or Technical Competencies -Causes for Resistance and Recommended Actions
UNIT IV Steps in Developing Competency ModelDetermining the objective & Scope - Clarifying Implementation Goals and Standards - Create an Action Plan - Define Performance Effectiveness Criteria - Identify a Criterion Sample - Data Gathering and Interim Competency Model - Finalize and Validate Competency Model.
UNIT V Competency ModelsLeadership and managerial competency models - HR Generic Competency Model - Competency based Recruitment and Selection - Competency Based Performance Appraisal - Competency Based Succession planning - Competency Based Compensation and Benefits - Competencies Assessment and uses -Strategies to address the gaps Integration the Competency Model - Reassess competencies and evaluate ROI
References1. Organizational Behaviour - Human Behavior at work – by John.W.Newstrom andKeith Davis Tata McGraw Hill, l1/e, 20032. Human Relations in organizations. Robert N. Lussier, 6th edition, Mc-Graw HillEducation3. Development Management Skills, Whetten & Cameron, 7th Ed. Pearson, PHI.4. Understanding OB – Udai Parek, Oxford University Press.5. Theories of Personality – Calvin S Hall Et Al, Wiley Publication6. Seven Habits of Highly Effective People, Stephen R Covey, Simon & Schuster7. Training in Interpersonal Skills – tips for managing People at work, Stephen Robbins,Et al, Pearson, PHI.
305 TRAINING AND DEVELOPMENT
Unit 1TrainingObjective and concepts of Training - Scope of Training -Training and HRD - How Training - Benefits the Organisation - Current and Future Trends in Training
Unit 2 Analysis of Training NeedsOrganisational Analysis:Task, Person. Requirement – Analysis - Methods and Techniques of Training Need Assessment. - Training needs Analysis and Process. -Operational Analysis/ Job analysis
Unit 3Training DesignPrime Considerations while designing a Training – Programme - Factors affecting Training Design.Budgeting for Training. - Identification of Evaluation objectives & Needs - Establishing and identifying Training Objectives.
Unit 4. Learning& Training ProcessDefinition, Principles - Components and elements of Learning Process - Training Process and Methods-Designinf the Training Programme - Training Implementation - Training Policy and Plan -Types of Training - Training Method
Unit 5Implementation and Evaluation TrainingLogistical and Physical Arrangements - Tips for Trainer for Effective Implmentation - Evaluation-Definition & need - Types of Evaluation Instruments - Evaluation Design &Techniques - Training Audit - Suggestions for Making Training EffectiveManagement Development - The need & importance of management development - Approach to management development - Sources of knowledge and skills - Special needs of Technical Managers - Strategies to develop Technical Managers - Training for Executive Level Management
References1. “Dr.B.Janakiram”, Training & Development, Biztantra, 2008.2. “R.K.Sahu”, Training for Development, Excel books, 20053. “Rolf Plynton and Udai PAreek”, Training for Development, Vistaar Publications,2007.4. “Irwin.L.Goldstein”, Training in Organisations, Thomson, 2007.5. “James Flaherty”, Coaching, Bulterworth-Heinemana, 2008.6. “Margaret Anne Reid and Harry Barrington”, Training Interventions, JaicoPublishing , 2007.7. “Mohan Thite”, Managing People in the new economy, Response books, 2004.8. “Carole Pemberton”, Coaching to Solutions, Butterworth-Heinemann, 2008.9. “E.H.Mcgrath”, Training for Life & Leadership in Industry, 4th edition, PHI,200710. “Donald.J.Lord”, Bottom Line Training:How to Design & Implement SuccessfulPrograms that Boost Profits, PHI, 2007.
306 MANAGERIAL BEHAVIOUR AND EFFECTIVENESS
The course is designed to provide an understanding of managerial job & making the job more effective.
Unit 1 Managerial jobDefinition & Descriptive dimensions - Methods, Models & time dimension - Job behaviour-effective & ineffectiveManagerial job behaviour- functional & level differencesDesigning managerial job
Identifying managerial talent - Selection & Recruitment - Managerial skill development - Managerial Motivation - Pay & Rewards
Unit 2 Effective Management CriteriaPerformance appraisal measures – Feedback - Career management - Balance Score CardManagerial effectiveness - Concept & Definition - The person, process & product approaches- Bridging the gap
Unit 3 Measuring Managerial effectivenessCurrent practices in Industry & Government - Effective Manager as an Optimizer
Unit 4 Issues in Managerial effectivenessOrganizational process - Organizational Climate - Leader & Group influences - Job challengesCompetition- Managerial styles
Unit 5 Developing Winning EdgeOrganizational & Managerial efforts - Self Development -Negotiation Skills - Development of Competitive Spirit - Knowledge management - Fostering creativity
References1. 1.“Chakraborty”, Managerial Effectiveness & Quality of Work Life IndianInsights, 1st edition, TMH, 2007.2. “S. Naranyan Roa”, Counselling and guidance, TMH, 2nd edition, 2007.3. “Gary Yuki”, Leadership in Organisation, Pearson Education, 2007.4. “ Jagjit kumar kharbanda”, Be a Dynamic Leader, Vikas Publishing, 2006.5. “ Willan. J. Rathwell”, Strategic Human Resource Leader, Jaico Publishing,2005.6. “ Mrithyunjay Kumar and Srivastava”, Transformational Leadership,Macmillan, 2003.7. “ Debashis Sarkar”, Lessons in Six Sigma”, Response Books, 2007.8. “ Charles.B.Dygert”, Creating a Culture of Success, PHI, 2008.9. “ Wallance.Masters”, Personality Development, Cengage Learning, 2006.10. “ “McGrath.S.J.”, Basic Development Skills for All, PHI, 2007.11. “Andrew.I.Dubrin.Ph.D.”, Leadership , wiley, 2006.12. “ W.J.Reddin”, The output oriented manager, Macmillan,2006.
307 MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONS
ObjectivesTo Understand the Indian Financial System and its Evolution over the years.To View the Functioning of Regulatory, Promotional Institutions, Banks and other Financial Intermediaries and of the Functioning of Financial Markets.To understand the benefits of Financial Services to Business and the need of Regulation to the Financial Service Industry.
Unit 1 Non-Banking Financial CompaniesMeaning – Features - Role of NBFC in India - Leasing and Hire Purchasing - Legal Aspects of Hiring and Leasing - Types of Leasing. - Rights of Hirer and Hire Purchase - Accounting Treatment of Leases - Lease Vs. Hire Purchasing
Unit 2 Merchant Banking and Mutual FundsNature and Functions of Merchant Banking. - Regulation of Merchant Banking. - Present State of Merchant Banking in India.Mutual Funds - Types of Mutual Funds. - Mutual Funds in India- Developing, Launching andMarketing of Schemes.Computation and Relevance of NAV.Offshore Mutual Funds and Money Market MutualFunds. - Regulation of Mutual Funds.Techniques of Investment Analysis.
Unit 4 FactoringIssues of Factoring Services. - International Factoring
Unit 5 Venture Capital & Financial Institutions Venture capital - Angel financing. - Ethical Considerations in Financial Services. Financial Institutions - Role of financial Institution in financial markets.Development Banking Institutions -. IDBI, IFCI,ICICI, IRBI,NABARD, SIDBI, and EXIM Bank -Objectives, operations,schemes of financingCredit Rating - Credit Rating system – Growth factors - CRISIL Ratings for short term instruments - Credit rating process
References1. “L.M.bhole”, Financial Institutions and Markets, 4th edition, TMH, 2008.2. “Dr.S.Gurusamy”, financial Services, Vijay Nicole, 2005.3. “M.Y.Khan”, financial services, The Mc Grow Hill Companies, 4th edition, 2007.4. “Meir Kohn”, financial Institutions and Markets, Oxford, 2nd Edition, 2007.5. “Nalini Prana Tripathy”, Financial Services, PHI, 2007.6. “Dr.S.Gurusamy”, Financial Services and System, Thomson, 2004.7. “Madura”, Financial Institutions and Markets, Thomson, 7th edition, 2007.8. “N.K.Gupta and Monika Chopra”, Financial Markets Institutions & Services, AneBooks India, 2008.9. “Meera Sharma”, Management of Financial Institutions, PHI, 2008.10. “Avadhani .A”, Marketing of Financial services and Markets, Himalaya Publishing11. “Herbel.J.Johnson”, Financial Institutions & Markets, TMH.
308 FINANCIAL DERIVATIVES
The course aims to develop an understanding of the importance of financial derivatives and the institutional structure of the markets on which they are traded as well as developing the analytical tools necessary to price such instruments.
Unit 1IntroductionDefinition of derivative - Types – Forward Contracts – Futures Contracts –Options – Swaps - Differences between Cash and Future Markets - Uses and Advantages of Derivatives - Risks in Derivatives
Unit 2 Futures Contract
Introduction to Futures - Trading mechanism - Clearing & settlement system -Pricing of futures –
Unit 3OptionsDefinition - Pricing of option - Specifications of Options - Intrinsic Value and Time Value of Options - Differences between future and Option - Contracts
Unit 4 SwapsDefinition of SWAP - Types of SWAP - Role of Financial Intermediary –Warehousing – Valuation of SWAP -Bonds and FRNs – Credit Risk.
Unit 5 Forward ContractIntroduction to forward - Forward rate agreement - Pricing of a FRA - Advantages and Disadvantages of FRA - Forward contract on Income & Non-income bearing - securities
References:1. “R.Vijaya Bhaskar & B.Mahapatra”, Derivatives simplified, Response Books , 1stedition, 2006.2. “Indian Institute of Banking & Finance”, Commodity Derivatives , Macmillan IndiaLtd, 1st edition, 2007.3. “D.C.Patwari & Anshul Bhargava”, Options and Futures, Jaico Publishing House,3rd edition, 2006.4. “Yadav, Jain and Peyrard”, foreign Exchange Markets, Macmillan, 2007.5. “Punithavathy pandian”, Security Analysis & Portfolio Management, VikasPublishing Pvt. Ltd.,2001.6. “Antulio .N.Bomfim”, Understanding Credit Derivatives & Related Instruments,Elsevier , 2005.7. “Robert.A.strong”, Derivatives an Introduction, Thomson, 2006.8. “John.C.Hull”, Options, futures & other Derivatives, PHI, 6th edition,2007.9. “David .A. Dubofsky and Thomas.W.Miler.JR”, Derivatives, Valuation & RiskManagement, Oxford, 2003.10. “Dhanesh Kumarkhatri”, Investment Management and Security Analysis,Macmillan India LTd., 2007.11. “John.C.Hull”, Fundamentals of futures & Options Markets”, Pearson Education,4th edition, 2005.12. “S.L.gupta”, Financial Derivatives,Theory, concepts and problems, PHI, 2007.
309 PROJECT PLANNING ANALYSIS AND MANAGEMENT
Unit 1 IntroductionMeaning and importance of Project - Types of project - Project life cycle - Project planning &implementation - Management action - Investment returns - Corporate strategy
Unit 2 Financial EvaluationEvaluation & Uses of Hurdle rate - Cash flow for project appraisal- Investment analysis using - capital budgeting - Project rating index
Unit 3 Mathematically Modeling for Multiple ProjectsMathematical techniques for project evaluation - Network technique for project management- Multiple projects and constraints
Unit 4 OptionValuation of real option - Option to delay, extend, abandon project- Option to change the output and productionmethodProject appraisal for financialInstitutionTechnical, Commercial, Financial and managerialappraisal - Economic & Environmental appraisal - Social cost benefit analysis - Preparation of project report
Unit 5Financing of ProjectRaising finance in domestic market andinternational market- Infrastructure financing - Tax planning while financing for projectsContemporary Issues in Project Appraisal - Project evaluation in non profit sector- Mergers& Acquisitions - Project management principles by projectmanagement institute USAProject management software
References1. “Prasanna Chandra”, Projects-Planning Analysis, Selection, Financing,Implementation and Review, 6th edition, 2006.2. “Gopalakrishnan”, Project Management, TMH, 2007.3. “H.R.Machiraju”, Introduction to Project Finance, Vikas Publications, 2005.4. “Bhavesh.M.Patel”, Project Management, Vikas Publication, 2007.5. “Samnel.J.Montel, Jack.R.Meredith and Scott.M.Shafer Margaret .M.sutton withM.R.Gopalan”, Project Management,1st edition, Wiley India, 2006.6. “Narendra singh”, Project Management Control, 4th Revised edition,HimalayaPublishing House, 2007.7. “Narendra Singh”, Problems & solutions in Project Management and Control, 3rdedition,“Himalaya Publishing House, 2007.8. “Prasanna Chandra”, Project Management, TMH,2007.9. “Chowdry”, Project Management, TMH,2007.10. “Clifford.F.Gray, Erik.W.Larson”, Project Management the Managerial Process,3rd edition, McGrawHill, 2007.
310 INSURANCE AND RISK MANAGEMENT
Unit 1 IntroductionDefinition – Insurance and Risk Management - Areas where insurance is applied - Benefits and cost of insurance system - Various Insurance products - Branches of insurance
Unit 2 Insurance Market and RegulationEconomic Theory - Consumer Protection Act: In Insurance - Reasons for Insurance Regulation - Regulated Activities - Overview of solvency regulations
Unit 3 Insurance Contracts
Objectives - Elements of a valid contract - Distinguishing Characteristics of Insurance ContractsInsurance Pricing
Unit 4. Risk and its ManagementTypes of Risk - Need for Risk Management - Risk Management process and methods - Understanding the cost of risk - The evolution of enterprise risk managementCredit Risk and Market Risk MeasurementDefinition - Measurement of risk - Limitations and Alternative risk measures - Credit risk policies and instrumentsEvaluating the frequency and severity of losses
Unit 5.Risk aversion and Risk Management - Risk aversion and demand for insurance - Factors that limit the insurability of risk - Business risk management and demand for insurance - Contractual provisions that limit coverage.Enterprise Risk ManagementEvolution of enterprise Risk Management - ERM framework - Risk Management fundamentals
References1. “Scott. E. Harrington”, Risk Management and Insurance, TMH, 2007.2. “Mark.S.Dorfman”, Introduction to Risk Management and Insurance, PHI, 2007.3. “Harold.D.Skipper”, Risk Management and Insurance, Wiley, 2008.4. “Nalini PRava Tripathy and Prabir Pal”, Insurance Theory and Practice, PHI,2008.5. “Neelam .C.Gulati, Principles of Insurance Management, Excel Books, 2007.6. “Dr.G.Kotreshwar”, Risk Management,Insurance and Derivatives, HimalayaPublishing House, 2007.7. “Dr.N.Premavathy”, Principles and practice of insurance , Sri visnu publication,2006.8. “M.N.Mishra”, Insurance principles & practice, S.Chand, 2001.9. “Dr.P.Periasamy”,Principles & Practice of Insurance, 2nd edition, HimalayaPublishing House, 2007.10. “John.R.Ingrisano, The Insurance Dictionary, S.Chand&Co, 2000.
311COMMERCIAL BANK MANAGEMENT
This course provides a comprehensive coverage of the basic concepts, theories, and applicationsand decision-making rules for financial investments.
This course is essential for careers in investment banking (for example, in research or corporate finance sections) and professional asset management (for example, mutual funds, private equity, and hedge funds). This course is also directly relevant for a job in commercial bank (such as that of a loan officer) or for work in the finance
department of a company. Regardless of the career chosen, this course should prove useful for the management of the personal wealth of individuals.
Brief Outline of Contents
Unit 1. Basics of financial investments♦ The process of portfolio management♦ Mutual funds, hedge funds and other investment vehicles
Unit 2Asset allocation♦ Active versus passive asset allocation♦ The Markowitz’ mean-variance optimization
Unit 3Investment in stocks♦ Measures of risk♦ Fundamental analysis♦ Technical analysis♦ Efficient market hypothesis, behavioral finance, and the empirical behavior of stock returns
Unit 4Investment in fixed income securities♦ Measuring interest rate sensitivity of bonds♦ Term structure of interest rates♦ Managing fixed income portfolios
Unit 5Investment in derivatives♦ Options: Payoffs, valuation, parity conditions, and use for hedging♦ Futures: Payoffs, parity conditions, and use for hedging♦Performance Evaluation
Required Readings -• Bodie, Zvi, Alex Kane and Alan J. Marcus, Investments, 7th edition, 2008, McGraw-Hill, International edition.Supplementary Readings
• Reilly, Frank K. and Keith C. Brown, Investment Analysis and Portfolio Management,8th edition, 2006, Thomson South-Western.• Malkiel, Burton G., A Random Walk Down Wall Street, 9th Edition, W.W. Norton &Company, 2007.
312 CORPORATE VALUATION AND TAXATION
Develop an understanding of the concepts of shareholder value, investment analysis, company valuation, capital raising and project performance – and how these affect capital markets and corporate finance transactions Improve your skills in corporate finance analysis techniques and be able to identify their applicability Explore how to structure M&A, MBO and Public-Private Partnership (PPP) deals successfully. Some financial analysis experience would help you get the most from this course. A basic understanding of Excel spreadsheet analysis would also be helpful. Objectives of valuation and taxation
Unit 1 Free cash flow analysis
Discounted Cash Flow (DCF) valuationTerminal value calculation and alternativesThe discounted Economic Value Added (EVA) approachReal options in valuation
Company Valuation: Accounting Approach vs. Cash Flow Approach
Unit 2 Profit and cash flows compared in corporate finance
Differences in International Accounting StandardsCreative accountingEvolution of International Accounting Standards (IAS)Market Value Added (MVA) – and how it is driven by cash flows, not profits• Calculating NOPLAT and free cash flow
Unit 3 Economic Value Addition • The value drivers• The basis of cash flow valuation• Cash Flow Return on Investment (CFROI)• Economic Value Added (EVA) and Refined Economic Value Added (REVA)
Unit 4 Company Valuation: Assets and Dividend Based
• Valuation principles• Asset valuations: forced sale vs. going concern• Dividend valuation and the dividend discount modelUnit 5 Application and drawbacks
Company Valuation: Comparable and Companies and Comparable Deals• Price/earnings multiples• Earnings related multiples: EV to EBIT, EBITDA and cash flow• Other multiples: sales, book value, per pop, PEG ratio and EEG ratio• Relative multiples• Comparable deal analysisCase Study: Reviewing and evaluating the comparable companies’Valuation methods used in a real acquisition
313INDUSTRIAL AND SERVICE MARKETING
The objective of this course is to develop insights into emerging trends in the servicesector in a developing economy and tackle issues involved in the management of theirservices on national basis
Unit 1 Services MarketingIntroduction & evolution of services sector - characteristics of services - marketing implications, service classification - Services marketing mix - Concept of the service product - core tangibles, augmented product,understanding supporting & facilitating services - Developing the service product
Unit 2 Consumer behaviour & servicesEvaluation of consumer dissatisfaction, Service perception& their implications to marketers, M.R. in Services Marketing.Service process - Understanding the role of the fifth P - internal marketing - investing in people for strategic service advantage - Role
& Structure of Service process - managing demand & capacity - Understanding patterns of demand for services,Demand management strategies
Unit 3 Service QualityIssues & concept of service quality - Dimensions of service quality - managing service quality
Unit 4 Segmentation & Service StrategiesTargeting & positioning of service- segmentation of markets for services- positioning through - value chain - Positioning alternatives.Services Strategies - critical Success Factors for developing effective servicestrategies
Unit 5 Pricing& PromotionUnderstanding Cost component of price, - Pricing techniques, & strategies - Price bundling as a concept - Consumer expectation & pricing decision - Product – The Service PackagePromotion - Key issues in services promotion - Word of mouth - public relations & image - management promotion tools& campaign planning - Integrated Services Marketing Communications.
References1. “ Valevie.A.Zeithaml, Mary Jo Bitner, Ajay Pandit and Awarjne . D. Gremler”,Services Marketing, TMH, 2008.2. Hoffman, Marketing of services, Cengage Learning, 20073. “Govind Apte”, Service Marketing, Oxford Publisher, 2004.4. “Steve Baron & Kim Harries, Service Marketing, 2nd edition, Palgrave, 2003.5. Jha. S.M, “ Services marketing” HPH, 2007.6. “Christopher Lovelock, Ivehen Wirtz and Jayantja Chaherjee” Service Marketing–People , Technology & Strategy, A Sonta Asian Perspective, PearsonPublisher, 2006.7. “Nimit Chouory and Monika”, Text book of Indian Experience, Macmillan, 2008.8. “Rajendra NArgundkar”, Services Marketing Text & Cases, TMH, 2006.9. “R.Srinivasan”, Services Marketing –The Indian Context, PHI, 2007.10. “Helen Woodruffe”, Service Marketing, Macmillan, 2007.11. “Payne”, Essence of Service Marketing, PHI, 008.12. “ Christian “, Service Management & Marketing, John Wiley, 2008
314 SALES AND DISTRIBUTION MANAGEMENT
The purpose of this paper is to acquaint the student with the concepts which are helpfulin developing a sound sales and distribution policy and in organizing and managingsales force and marketing channels
Unit 1 Sales ManagementFunctions of sales management, - trends in modern sales management,- SPIN SellingOrganization StructureSales management structure - Sales management positions - Inter departmental relations
Unit 2 Personal sellingObjectives - Steps – Strategies - determining sales force profile -- product &market analysis- Determining sales force size - customer oriented selling strategies
Unit 3 Sales force recruitmentSelection - Training - Motivation - Compensation - Evaluation & supervisionSales budget - Determine sales budget - Targets& territories
Unit 4 Sales ProcessProspecting- Building rapport - presentation - Handling objections - Closing the sales - Building relationships.Distribution logistics - Elements Of Physical Distribution - Ware Housing& Inventory Decision – Transportation - Distribution Channels& Creating Channels - Deciding The Number & Location Of Channel Members - Selection & Appointment Of Dealers
Unit 5 Managing Dealer NetworkDealer Relations & Dealer Motivation - Dealer Training- Performance Appraisal Of Dealers –
References:1. Ingram, Sales Management: Analysis and Decision Making , Cengage Learning,20072. “Krishna .K.Havaldar and Vasant. M. Cavall”, Sales & Distribution Management,TMH, 2007.3. “Ramneek Kapoor”, Fundamentals of Sales Management, Macmillan, 2007.4. “Spiro, Stanton and Rich”, Management of a Sales Force, 7th Reprint, TMH, 2007.5. “Vaswar DasGupta”, Sales Management: In the Indian Perspective, PHI, 2007.6. “Richant.R.Still, Edward.W .Gundiff and Norman.A.P.Govoni”, Sales Management:Decisions, Strategies and Cases, 5th edition, PHI, 2007.
315 MARKETING RESEARCH AND CONSUMER BEHAVIOR
Unit 1 IntroductionConsumer behaviour – concepts – dimensions ofconsumer behaviours – application of consumerbehaviour knowledge in marketing decisions –approaches to the study of consumer behaviour
Unit 2 Consumer as an IndividualConsumer needs and motives – personality andconsumer behavior – consumer perception – learning –consumer attitudes – attitude formation and change –communication and persuasion – self image – life styleanalysis.Key Determinats of Buyer Behaviour and a Framework of BuyerBehaviour
Unit 3 Consumers in their Social and Cultural SettingsGroup dynamics and consumer reference groups –Family – Social class cultural and sub-cultural aspects –cross cultural consumer behaviour.
Unit 4 Consumer Decision Process and Post purchase Behaviour
Personal influence and opinion leadership – diffusion ofinnovations – consumer decision – making process –models of consumer decision process – Nicosia- HowardSheth and Engel-Kollat model- post purchase behaviour– Consumer expectation and satisfaction – managingdissonance – consumer loyalty–types of loyaltyprogrammes.
Unit 4 Additional DimensionsConsumerism – consumer protection – difficulties andchallenges in predicting consumer behaviour – onlineconsumer behaviour – organizational and industrial buyerbehaviour – consumer behaviour in Indian context –emerging issues.
Case Study in Consumer behaviour
References1. Assael, Consumer Behaviour, Cengage Learning, 20072. Blackwell, Consumer Behaviour, Cengage Learning, 20073. Leon G. Schiffman, Leslie Lazar Kanuk, “Consumer Behaviour”, PearsonEducation, New Delhi, 2006.4. David L.Loudon, Albert J Della Bitta, “Consumer Behaviour”, McGraw Hill, NewDelhi 2005.5. Jay D. Lindquist and M.Joseph sirgy, “Shopper, buyer & consumer Behaviour,Theory and Marketing application”, Biztantra Publication, New Delhi 2005.6. Sheth Mittal, “Consumer Behaviour A Managerial Perspective”, Thomson Asia(P) Ltd., Singapore, 2005.7. K.K.Srivastava, “Consumer Behaviour in Indian Context”, Goal Gotia PublishingCo, New Delhi 2004.8. S.L. Gupta & Sumitra Pal, “Consumer Behaviour an Indian Perspective”, SultanChand, New Delhi 2001.9. Ms.Raju, Dominique Xavedel, “Consumer behaviour, Concepts Applications andCases”, Vikas publishing house (P) Ltd., New Delhi – 2004.10. Henry Assael, Consumer behaviour strategic approach Biztantra, New Delhi,2005.
316 RETAIL MANAGEMENT
Unit 1 IntroductionDefinition and scope of Retailing - Retailing Scenario – Global / India - Prospects of Retailing in India - Key Drivers of Retailing in India - Growth of Organized Retailing in India - Size of Retailing in India - Challenges to Retail Development in India - Economic Significance of Retailing - Opportunities in Retailing - Retail management decision process - Global Retail market
Unit 2 Retail Models and Theories of Retail DevelopmentBusiness Models in Retail - Theories of Retail Development - Concept of life cycle in Retail - Airport Retailing - Services Retailing - Retailer characteristics - Food Retailers - General Merchandise Retailers - Nonstore Retail Formats
Unit 3 Organization Structure and HRM in RetailRetail Organization Structure - Retail Organization Design Issues - Identifying various roles in the organization- Recruitment & selection - Training & Motivation - Performance Evaluation - Trend in Retail Human Resource Management
Unit 4 Retail Market SegmentationCriteria for Evaluating market segment - Approach for segmenting market - Selection of Promotion mix - Market Targeting - Customer Profile - Market Segmentation in India
Unit 5 Strategy and PlanningNeed for studying consumer behaviour - Factors influencing retail shoppers - Customer decision marking process - Retail Franchising - Concept of Branding - International Franchising - Case Studies
References1 Chetan Bajaj, NidhiV SrivastavaRetail Management Oxford UniversityPress20052 Dunne Retailing Cengage Learning 20073 Swapna Pradhan Retailing ManagementTest & CasesTata McGraw Hill 20074 Gibson G. Vedamani Retail Management Jaico PublishingHouse20045 Barry Berman &Joel R .EvansRetail Management: AStrategic ApproachPHI 20076 Michael Levy & BartonA WeitzRetailing Management Tata McGraw Hill 20077 Jim DionTed ToppingRetail Business Jaico PublishingHouse2006
317 ADVERTISING AND PROMOTION MANAGEMENT
The aim of the paper is to acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising & Sales promotion Programme.
Unit 1 Introduction to AdvertisingDefinition - Nature role of advertising in modern business world - Advertising & marketing mixadvertising objectives – benefits - economic aspects -ethics in advertising
Unit 2Advertising Business - The Ad manager,the agency, Ad Plan,Organization of Ad agency-basic principles,public relations
Unit 3 Advertising BudgetMethods of Ad budgeting - administering the budgetMedia Overview - Types of Media - Media selection - Media plan - Media cost &Availability,matching media & marketgeographical selectivity,Media strategyMedia mix,Media scheduling,
Unit 4Advertising design
Advertising appeals - advertising copy - visualization & layout - writing Ad copy in printbroadcasting commercialscopy writing for outdoor & transit media.
Unit 5Advertising LayoutLayout design & preparation - Ad effectiveness research - measuring techniquesSales Promotion - Importance sales promotion - Sales Promotion techniques, Sponsoring events,sales promotion through merchandisingorganizing sales promotion campaignpotentials & limitations of sales promotion
References1. Shimp, Advertising and Promotion: An IMC Approach, Cengage Learning, 20072. O’ Guinn, Advertising and Integrated Brand Promotion, Cengage Learning, 20063. Williams. F. Arens”, Contemporary Advertising, TMH, 2006.4. “Batra, Myers and Aaker”, Adwertising Management , 5th edition, PHI, 2007.5. “Larry.D.Kelley and Donald.W.Jugenheimer”, Advertising Media Planning: ABrand Management Approach, PHI, 2007.6. “William Wells, John Burnett and Sandra Moriarty”, Advertising: Principles andPractice, 6th edition, PHI, 2007.
318 CUSTOMER RELATIONSHIP MANAGEMENT
Unit 1 Emerging Concept of CRMCRM in Marketing & IT - Enablers of the growth of CRM,Evolution and Benefits of CRM -School of Thoughts of CRM
Unit 2 Building Customer RelationshipProcess, Bonding - Zero customer Defections - CRM framework - Market Share Vs. Share of Customers,Life time value of Customers
Unit 3 CRM in ServicesProduct Markets - B2B market.CRM in Marketing - A Marketing Retrospective - Target Marketing - Marketing Automation
Unit 4 CRM and Customer serviceCall Centre and Customer Care - Automation of contact center - Call Routing - Web Based Self Service - Work Force Management - Customer Service - ECRM
Unit 5 Components of eCRM SolutionsData Warehousing - Data Mining and CRM - Evaluation of Technical solution for CRM - Role of a contact centre in building relationships.
Implementation - Defining a CRM strategy - CRM Implementation Road Map - Developing a Relationship Orientation - Customer-centric Marketing and Processes -Building Capabilities through Internal Marketing - customer retention plans
References1. “Paul Greenberg”, CRM at the Speed of Light, 3rd edition, TMH,2007.2. “ Baran, Galka and Strunk, Principles of CRM, Cengage Learning 2008.3. “Jagdish.N.Sheth, Atul Parvatiyar and G.Shainesh ”(Editors), Customer RelationshipManagement, TMH, 2007.4. “John.G.Freeland”, The Ultimate CRM, TMH, 20065. “Subhasish Das”, Customer Relationship Management”, Excel Books, 2007.6. Edited by S.Shanmugasundaram, Customer Relationship Management, PHI, 2008.7. “Mukesh Chaturvedi and Abhinav Chaturvedi”, Customer Relationship Management –An Indian Perspective, Excel Books, 2005.8. “ Nath”, The Nuts & Bolts of CRM, TMH, 2007.9. “ V.Kumar and Werner.J.Reinartz”, Customer Relationship Management , Wiley,200610. “Jerry Fjermestad “(editor), Electronic CRM, PHI, 2006.
319 DATA BASE MANAGEMENT SYSTEM
UNIT – I
Database and DBMS – characteristics – importance – advantages – evolution - codd rules-database architecture; data organization- file structures and indexing
UNIT – II
Data models- Conceptual design- ER diagram-relationships- normalization -data management and system integration
UNIT – III
Query languages-SQL for data creation, retrieval and manipulation, database transactions, concurrency control, atomicity, recovery, security, backup and recovery, data base administration- client server architecture based RDBMS.
UNIT – IV
Concepts of distributed databases and design, Object oriented databases-object life cycle modeling conceptual design-UML.
UNIT – V
Overview of visual databases and knowledge based databases-conceptual design and business impacts. Scope for professionals and certifications such as Oracle Certified Professional. Case Studies
TEXT BOOKS1. Peter Rob, Carlos Coronel, Database System and Design, Implementation and
Management, 7 th edition, Cengage Learning, 2. Jeffrey A Hoffer et al, Modern Database Management, 8th Edition, Pearson
1. V. K. Jain, Database Management Systems, Dreamtech press, 20072. Narayan S. Umanath and Richard W. Scamell, Data Modeling and database design,
Thomson course technology, 20083. Mark L.Gillenson & el, Introduction database management, Wiley India Pvt.
Ltd, 20084. Peter Rob and Carlos Coronel, Database systems- Design, Implementation and
Management, Thomson Course technology, 20085. Hector Garcia -Molica et al, Database Systems – The complete book, Pearson
320ENTERPRISE RESOURCE PLANNING
ERP an overview, Enterprise an overview - ERP as Integrated Management Information System - Evolution of ERP, Benefits of ERP. ERP vs Traditional Information Systems
Business Process Reengineering - need and challenges, Management concerns about BPR, Phases, Basic Constituents of ERP, Selection criteria for ERP Packages, Procurement process for ERP Package, Business modules in an ERP package - Finance, manufacturing, human resource, plant maintenance, materials management, quality management, sales and distribution.
Overview of ERP packages – PEOPLE SOFT, SAP-R/3, BAAN IV, MFG/PRO, IFS/AVALON, ORACLE-FINANCIAL, Top Management concerns and ERP systems, Extended ERP (ERP II)/Advanced Planning Systems
ERP implementation - lifecycle, Methodology, hidden costs, organizing. Role of Vendors, consultants and users – projectmanagement and monitoring. Issues in customizing ERP systems for organizations - Issues in implementation, Need for training, customization.
Faster implementation methodologies, web enabling market snap shot. Comparison between different ERP packages Future directions in ERP – Introduction, new markets, new channels, ERP Case Studies
1. Enterprise Resource Planning – Alexis Leon, Tata McGrew Hill, 1/e, 20032. Enterprise Resource Planning – Concepts and Practices by VinodKumar Garg & N K Venkatakrishna, PHI3. Enterprise Resource Planning by S Sadagopan – PHI4. Monk, Enterprise Resource Planning, Cengage Learning, 2007
321 NETWORK MANAGEMENT AND INFORMATION SECURITY
Classical security Techniques and Computer NetworkSecurity Concepts. Confidentiality and Security, SecurityPolicy and Operations Life Cycle, Security SystemDevelopment and Operations
Secure Networking Threats - The Attack Process. Attacker Types. Vulnerability Types.Attack Results. Threats to Security:Physical security, Biometric systems, monitoring controls, andData security and intrusion and detection systems.
Encryption Techniques - Conventional techniques, Modern techniques, DES, RSA algorithm, Key management.Message Authentication and Hash Algorithm,Messagedigest algorithm, digital signatures. AES Algorithms.
Components of a Hardening Strategy. Network Devices. HostOperating Systems. Applications. Emerging Security Technologies GeneralDesign Considerations, Layer 2
Security Considerations. IPAddressing Design Considerations. ICMP DesignConsiderations. Common Application Design Considerations.E-Mail. DNS. HTTP/HTTPS. FTP. Instant Messaging.VPN Basics.IPsec VPN Design Considerations, Types, Topology Considerations, Site-to-Site Deployment.
Access Control - File Protection, Virus Protection, Security Protocols,Identification and Authentication, Network Security, EmailSecurity, Intrusion Detection, Audit Trails and Audit Reduction. Case Studies.
References1. Sean Convery, “ Network Security Architectures, Published by Cisco Press, FirstEd. 20042. Krawetz, introduction to Network Security, Cengage Learning, 20073. William Stalling “Cryptography and Network Security” Pearson Education4. Charels P. Pfleeger “Security in Computing” Prentice Hall5. Jeff Crume “Inside Internet Security” Addison Wesley
322 SOFTWARE PROJECT MANAGEMENT
Software development – Definition, importance, basic activities, generic view. Conceptof the software product, Project, Process.Project life cycle models.Attributes of wellengineered software.Stakeholder in Software Project. Software resources,quality and cost. Problems related to software projects.
Steps in project planning; Alternatives in planningStrategic assessment; Technical assessment; Cost-benefitanalysis; Cash flow forecasting; Cost-benefit evaluationtechniques; Break-even analysis; Software Effort Estimation – Problems, techniques: Expert judgement; Estimation by analogy; Delphi technique;Algorithmic methods; Top-down and bottom-up estimation;Function point analysis; Object points; COCOMO model.
Unit 3 Risk Analysis and Management - Nature and categories, Risk Identification &Assessment, Risk mitigation, monitoring,and management; Evaluation of PERT.Nature of project resources; Identification, Allocating and scheduling. Cost – Standard, planned, and actual cost. Measurement of physical and financial progress; Earnedvalue analysis; Status reports; Milestone reports.
Contract Management - Outsourcing of products and services; Types of contracts;Stages in contract placement; Terms of contract; Contractmonitoring; Acceptance testingConfiguration ManagementConfiguration management process; Software configurationitems; Version control; change control; Configuration audit;Status reporting.
Software Maintenance - corrective maintenance, adaptive maintenance, effective maintenance, preventive maintenance&Software Reuse. Case Studies
References1. SchwaIbe, IT Project Management, Cengage Learning, 20062. Bob Hughes and Mike Cotterell, “Software Project Management”, Third Edition2002, McGraw-Hill3. Pankaj Jalote, “Software Project Management in Practice”, 2002, PearsonEducation Asia.4. Roger S. Pressman, “Software Engineering: A practitioner’s Approach”, FifthEdition 2001 McGraw-Hill5. Robert T. Futrell, Donald F. Shafer, and Linda I.. Shafer, “Quality SoftwareProject Management” 2002, Pearson Education Asia.6. Ramesh Gopalaswamy, “Managing Global Software Projects”, 2003, TataMcGraw-Hill
323 DECISION SUPPORT SYSTEMS
DecisionMaking and Computerized support- Managementsupport systems : an overview , decision-Making Systems, Modelling and Support. Requirement for decision support for decision making andexecutive work, Human decision making heuristics andbounded rationality, Types of Decision Support Systems
DSS architecture, Decision modelling and analysis, Decision Support Developments. Models Required Coping withUncertainty. Probabilistic Models and Fuzzy Sets, FuzzyDSS and Fuzzy Expert DSS.Application of DSS to Some Functional Areas ofManagement. Non-Optimising Models of DSS, Simulation Techniquesand Monte- Carlo Methods.
Group Decision Support Systems: Intelligent Decision support systems, Knowledge-based decision Support systems, Knowledge acquisition and validation, Knowledge representation, Inference techniques. Decision Making Under Uncertainty, Understanding risk in making decisions, Managerial risk taking and organizational decisionmaking, Modelling uncertainty
Advanced Techniques: Neural Network fundamentals, Neural Network Architecture, Simple Neural Network applications, Genetic Algorithm, Fuzzy Logic, Fuzzy Sets in decision making, intelligent software agents and creativity, System integration and future of DSS.
Application of DSS: Technical Feasibility and FinancialViability of DSS. Advantages and Limitations of DSS –Contemporary practices.Case Studies
• Efraim Turban, Jay E. Aronson, Ting-Peng Liang: DSS and Intelligent Systems,PHI & Pearson Education, 2007.• Macllah: Decision Support Systems and Data Warehousing, Tata McGraw-Hill,2003.• Stevenson, Introduction to Management Science, 1/e, Tata McGraw-Hill , 2007.• James A Obrien, george M Marakas: Management Information systems, 7/e,Tata McGraw-Hill, 2007.
324SOFTWARE QUALITY MANAGEMENT
Concepts of Software Quality,Quality Attributes, Software Quality Control and SoftwareQuality Assurance, Evolution of SQA, Major SQA activities,Major SQA issues, Zero defect Software.The Relationship of Assurance to the Software Life-Cycle. SQA Techniques.Tailoring the Software Quality Assurance Program: Reviews,Walkthrough, Inspection, and Configuration Audits
Quality Management Systems: ISO 9000:2000, Six Sigma, CMMI,PCMM, TQM for software quality, CMMI Implementation methodology. ITIL – Overview of V2 and V3 Library.
Configuration Management: Planning, Maintaining Product Integrity,Change Management, Version Control, Metrics. Error Reporting: Identification of Defect, Analysis of Defect,Correction of Defect, Implementation of Correction,Regression Testing, Categorization of Defect, Relationship ofDevelopment Phases.Trend Analysis: Error Quality, Error Frequency, Program Unit, Complexity, Compilation Frequency.
Quality Management System - Software Metrics, Software Economics, Function Point analysis, Software Reliability, Software Auditing
Case Studies in Software Quality
Gillies, Software Quality: Theory & Practice, Cengage Learning, 2008.
325 SUPPLY CHAIN MANAGEMENT
Unit 1 INTRODUCTIONSupply Chain – Fundamentals, Importance, Decision Phases,Process View. Supplier- Manufacturer-Customer chain.Drivers of Supply Chain Performance. Structuring SupplyChain Drivers. Overview of Supply Chain Models andModeling Systems. Building blocks of a supply chain network,Business processes in supply chains, Types of supply chainsand examples & Strategic, tactical, and operational decisionsin supply chains.
Unit 2 STRATEGIC SOURCINGIn-sourcing and Out-sourcing – Types of Purchasing - Strategies. Supplier Evaluation, Selection and Measurement.Supplier Quality Management. Creating a world class supplybase. World Wide Sourcing and SCM Metrics
Unit 3 SUPPLY CHAIN NETWORKDistribution Network Design – Role, Factors Influencing,Options, Value Addittion. Modles for Facility Location andCapacity Location. Impact of uncertainty on Network Design.Network Design decisions using Decision trees. DistributionCenter Location Models. Supply Chain Network optimizationmodels.
Unit 4PLANNING DEMAND, INVENTORY AND SUPPLYOverview of Demand forcasting in the supply chain.Aggregate planning in the supply chain. Managing PredictableVariability.Managing supply chain cycle inventory. Uncertainty in thesupply chain – Safety Inventory. Determination of Optimallevel of product availability. Coordination in the Supply Chain.Supply chain performance measures. Supply chian inventorymanagement, multi-echelon supply chains and Bullwhip effect
Unit 5 CURRENT TRENDSE-Business – Framework and Role of Supply Chain in e-business and b2b practices. Supply Chin IT Framework.Internal Supply chain management. Supply Chain in ITpractice. Supplier relationship management.Information Systems development. Packages in SupplyChain –eSRM, eLRM, eSCM. Internet-enabled supply chains:e-marketplaces, e-procurement, e-logistics, e-fulfillment, ERPand supply chains, supply chain automation, and supply chainintegrationCases in Supply Chain Management.
REFERENCES1. Joel D. Wisner, Principles of Supply chain management, Cengage Learning,20072. Sunil Chopra and Peter Meindi, Supply Chain Management-Strategy Planningand Operation, Pearson Education, Third Indian Reprint, 2004.3. Monczka et al., Purchasing and Supply Chain Management, Cengage Learning,Second edition, Second Reprint, 2002.4. Altekar Rahul V, Supply Chain Management-Concept and Cases, Prentice HallIndia, 2005.5. Shapiro Jeremy F, Modeling the Supply Chain, Cengage Learning, SecondReprint , 2002.6. Ballou Ronald H, Business Logistics and Supply Chain Management, PearsonEducation, Second Indian Reprint, 2004.
326 LOGISTICS MANAGEMENTUnit 1 IntroductionDefinition and Scope of Logistics – Functions &Objectives – Customer Value Chain – Service Phasesand attributes – Value added logistics services – Roleof logistics in Competitive strategy.
Unit 2 Warehousing and Materials HandlingWarehousing Functions – Types – Site Selection –Decision Model – Layout Design – Costing – VirtualWarehouse.Material Handling equipment and Systems – Role ofMaterial Handling in Logistics.Material Storage Systems – principles – benefits –methods. Automated Material Handling.
Unit 3 Performance Measurement and Costs.Performance Measurement – Need, System, Levelsand Dimensions. Internal and External PerformanceMeasurement. Logistics Audit.Total Logistics Cost – Concept, Accounting Methods, Cost – Identification, Time Frame and Formatting.
Unit 4 Transportation and PackagingTransportation System – Evolution, Infrastructure andNetworks. Freight Management – Route Planning –Containerization. Modal Characteristics, Inter-modalOperators and Transport Economies.Packaging- Design considerations, Material and Cost.Packaging as Unitization. Consumer and IndustrialPackaging.
Unit 5 Recent Trends in LogisticsLogistics Information Systems – Need, Characteristicsand Design. E-Logistics – Structure and Operation.Logistics Resource Management. AutomaticIdentification Technologies. Warehouse Simulation.Reverse Logistics – Scope, design and as
acompetitive tool. Global Logistics – Operational andStrategic Issues. Strategic logistics Planning.
References1. Sople Vinod V, Logistics Management – The Supply Chain Imperative, PearsonEducation,Indian Reprint 2004.2. Ailawadi C Sathish & Rakesh Singh, Logistics Management, Prentice Hall India, 2005.3.. Coyle et al., The Management of Business Logistics, Cengage Learning, 7th Edition, 2004.4. Bowersox Donald J, Logistical Management – The Integrated Supply Chain Process TataMcGraw Hill, 2000.3. Bloomberg David J et al., Logistics, Prentice Hall India, 2005.
327 VALUE ENGINEERING & BUSINESS PROCESS REENGINEERING
This course has been designed to develop an appreciation of process view of business andredesign there of. The participants would be able to develop an understanding of the use ofinformation technology for process redesign.
Unit 1 Conceptual Foundation of Business Process Reengineering;Role of Information Technology in BPR; processImprovement and Process Redesign
Unit 2 BPR Experience in Indian Industry; Process Identificationand Mapping; Role/Activity Diagrams; Process Visioningand Benchmarking
Unit 3 BPR Implementation Methodology, Business processImprovement, Business Process Redesign; Man Managementfor BPR Implementation, Re-organizaing People andManaging Change
Unit 4 Introduction, Uses, Concept, Performance of Functions,Group Thinking and Brain-Storming in Value Engineering,Concept of value, function, cost and worthVarious Phases of Value Engineering
Unit 5 Cost analysis for value engineering: Techniques used in Value Analysis, Case Study in BPR and Value Engineering
References1. S. Balasubramanian and R. Radhakrishnan, Business Process
Reengineering- Text and Cases, PHI, 2008
328 PRODUCTION PLANNING AND CONTROL
Forecasting techniques, inventory analysis, master production scheduling, material and capacity requirements, planning and scheduling methods.
Introduction, course overview,Master production scheduling and rough-cut capacity planning
Material requirements planning,Lot sizing ,Capacity requirements planning
Fixed order quantity models,Lead time, safety stocks, and order points
Fixed order period models,Scheduling and control,Assembly line balancing ,Learning Outcomes
329 STATISTICAL QUALITY CONTROL
Objectives:To Familiarise the Students with the Basic Tools and Techniques of Statistical qualityControl.To Give the Students a Sound Understanding of the Principles of Statistical qualityControl and the Basis for Applying those Principles in a Variety of OrganizationEnvironments.
Unit 1Introduction to Statistical Approach to Quality Control.Quality Assurance in Business Environment.Statistical Process Control
Unit 2Introduction to Control Charts.Control Charts for Attributes.Control Charts for Variables.Guidelines for Implementing Control Chart Programme
Unit 3 Acceptance Sampling:Acceptance Sampling for Attributes.Acceptance Sampling by Variables.Other Acceptance Sampling Procedures.
Unit 4 Other Statistical Process Control Techniques – An Overview.Uses of Control Charts and Acceptance Sampling ProceduresManufacturing Applications.Process Capability AnalysisProcess Optimization with Designed ExperimentsSix Sigma for manufacturing industry
Unit 5 Use of SPSS Software Package for quality related problems, Case Studies
1) Douglas C. Montgomery, Introduction to Statistical Quality Control, John Wiley&Sons,2001.2) Wetherill G B & Brown D W, Statistical Process Control, Chapman & Hall, 1991.3) Eugene L. Grant & Richard S. Leavenworth, Statistical Quality Control, McGraw HillInternational Book Co., 6th Edition, 1988.4) William S. Messina, Statistical Quality Control for Manufacturing Managers, JohnWiley & Sons, 1987.5) Gupta R.C., Statistical Quality Control, Khanna Publishers, Delhi.6) Ott, E R, Process Quality Control, McGraw-Hill International, 1975.7) Zaidi A, SPC: Concepts, Methodologies and Tools, 2004
330FACILITY, LOCATION AND PROCESS DESIGN
Unit INTRODUCTIONFacilities requirements, need for layout study – types oflayout, Model Classification, Criterion Selection, ModelValidation, Design Process.
Unit 2 PLANT LAYOUTLayout problem, Plant layout procedures- variousapproaches, Flow and activity analysis, Designing the layout
Unit 3 PLANT LOCATIONPlant location analysis – factors, costs, location decisions –simple problems in single facility location problems,multifacility location problems, network location problems.
Unit 4 PROCESS MANAGEMENT AND STRATEGYThe Process View of Organizations, Performance Measures,Product Attribute and Process Competencies, ProcessDesign, Planning, and Control, Strategic Positioning andOperational Effectiveness, Strategic Fit, Matching Productsand Processes, Operations Frontier and Trade-offs
Unit 5Process FlowProcess Flow, Key Measures, Flow Time, Flow Rate,Inventory Analysis, Process Flow Chart, Flow TimeMeasurement, Flow-Rate and Capacity Analysis,Managing Flow Variability, Process Integration- Leanoperations: Process Synchronization and Improvement
1. Richard Francis, L. Leon McGinnis, F. Jr., John White, A., “Facility Layout andLocation - an Analytical Approach”, Prentice Hall of India., 2nd Ed.
2. Raví Anupindi, Sunil Chopra, Sudhakar Deshmukh,Jan A. Van Mieghem, andEitan Zemel, “Managing Business Process Flows: Principles of OperationsManagement” Pearson Education, 20063. G.Halevi and R.D.Weill, “Principles of Process Plannning” Chappman andHall, Madras 1995.
331 FAMILY BUSINESS MANAGEMENTObjective
This course incorporates current theory and practice relating to starting and managing small firms. It provides a comprehensive coverage of critical small business issues; numerous real-world examples to help students understand how to apply the business management concepts presented in the text, and incorporate material to help them explore small business issues in the amazing world of the Internet.
Unit 1 IntroductionDiscuss the availability of entrepreneurial opportunities.Discuss the factors that make the family business unique.Understand the franchising Concept.Understand the reasons for starting a new business rather than buying an existing firm or acquiring a franchise.Unit 2 Business Landscape Define competitive advantage.Develop a comprehensive business plan.Discuss the nature of the marketing research process.Identify the factors affecting choice of a business location.Unit 3 Business Analytics Describe the purpose and content of financial statements.Identify the key characteristics of consumer behavior.Discuss the role of cost and demand factors in setting a price.Describe the communication process and the factors determining a promotional mix.Unit 4 Business and Society Explain the impact of social responsibilities on small businesses.Discuss the distinctive features of small firm management.
Explain the importance of employee recruitment and identify some sources that can be useful in finding qualified applicants.Unit 5 Emerging Trends in Business Explain the key elements of total quality management (TQM) programs.Explain the importance of computer technology for small businesses.Identify the basic requirements for an accounting system.Describe the working-capital cycle of a small business.Define and explain the nature of risk.Explain the importance of an exit strategy.
332 ENTREPRENEURSHIP DEVELOPMENT
Unit 1Entrepreneur:Meaning of Entrepreneur; Evolution of the Concept; Functions of an Entrepreneur,Types of entrepreneur, Intrapreneur – an emerging class, Concept of Entrepreneurship-Evolutionof Entrepreneurship; Development of Entrepreneurship; The entrepreneurial Culture; Stages inentrepreneurial process.
Unit 2 Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea, Ideas intoOpportunities.Creative problem solving: Heuristics, Brainstorming, Synectics, Value AnalysisInnovation and Entrepreneurship: Profits and Innovation, Globalization, Modules ofInnovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How toInnovate, Who Innovates.
Unit 3 Business Planning ProcessMeaning of business plan, Business plan process, Advantages of business planning, Marketingplan, Production/operations plan, Organizational plan, financial plan, Final project report withfeasibility study, preparing a model project report for starting a new venture.Institutions supporting entrepreneursSmall industry financing developing countries, A brief overview of financial institutions in India, Central level and state level institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute of Entrepreneurship, DIC, Single window, Latest Industrial policy of Government of India
Unit 4International Entrepreneurship Opportunities: The nature of international entrepreneurship, Importance of international business to the firm, International versus domestic entrepreneurship, Stages of economic
development, Entrepreneurship entry into international business, exporting, Direct foreign investment.
Unit 5 Informal risk capital and venture capital: Informal risk capital market, venture capital, natureand overview, venture capital process, locating venture capitalists, approaching venture capitalists.Managing growth: Using external parties to help grow a business, franchising, advantages andlimitations, investing in a franchise, joint venturesCase studies
References1. Poornima Charantimath, Entrepreneurship Development-Small Business Enterprise, PearsonEducation, 20072. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, 6th Edition, TheMcGraw-Hill Companies, 20073. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads, Biztantra, 20074. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publishing House,20075. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books, 20066. Kurakto, Entrepreneurship-Principles and practices, 7th Edition, 2007, Cengage Learning
333HOSPITAL AND HEALTHCARE MANAGEMENT
Unit 1Hospital Management & AdministrationIntroduction Nature and scope of Hospital - Organization- Hospital the concept & Significance of Hospital Management Management of Product Profile.
Unit 2 Hospital Administration:-Hospital Ethics-Distinguish Between a Hospital and an Industrial Organization-Challenges to Hospital Administration-Role of Hospital Administration in Legal Matters.
Unit 3 Management of Hospital ServicesTypes of Product - Life Cycle of Hospital Product- Managerial Proficiency for the key Hospital Service-New Product Development Dilemma. Functional Areas in Hospital Management:- Management of Finance-Management of Human Resources-Management of Marketing
Unit 4 Health Care ManagementThe Managerial Role -Organization Theory & Health Services Management- Organizational Structure & Form-Futuristic Health Services Organizational form.Managerial Effectiveness:-Managing Organizations-Inter-Professional collaborative Relationships-Managing strategic ChangeUnit 5 Health Care EvaluationMeasuring Health Status & Health Related Quality of Life - Evaluating Effectiveness using randomized and non-randomized designs- Evaluating cost – effectiveness -Evaluating Humanity
References1. “S.K.Jha”, Hospital Management, Himalaya Publishing House, 2007.
2. “R.C.Goyal”, Hospital Administration and Human Resource Management, 4th
edition, PHI, 2006.
3. “Stephen.M.Shortell and Arnold.D.Kaluzny”, Health Care Management, Thomson,
5th edition, 2005.
4. “Sarah smith, don Sinclair, Rosalind Raine & Bornaby Reeves”, Health Care
5. “Marie Larney”, Health Service Management Culture, Consensus & the Middle
Manager”, PHI, 2007.
6. “G.D.Kunders”, Hospitals, Facilities Planning & Management, TMH, 2007.
7. “S.L. Goel, R. Kumar”, Hospital administration and management, Deep and deep
8. “S.L. Goel, R. Kumar”, Hospital managerial services - hospital administration in the
21st century, Deep and deep publications, 2004.
9. “A.V. Srinivasan”, Managing a modern hospital, Response books,2001.
10. Barbara J. Youngberg , “Essentials of Hospital Risk Management” Aspen
334 INSURANCE MANAGEMENTUnit 1 Insurance industry in IndiaConcept of Insurance-Historical Aspects of Insurance in India- Insurance Sector Reforms- Private Players in the Market - Indian Insurance Market - General Insurance Industry in India- Issues and Challenges.
Unit 2 Insurance MarketChallenges for insurance sector - Formation of LIC - LIC and New challenges - Relevance of Insurance to the emerging socio-economic needs of all the sections of society including Industrial sector - Types of Insurance Organisation - Types of insurance policy - Insurance Business - Intermediaries in Insurance Business - Concept of Reinsurance - Tax Benefits of life insurance policy
Unit 3 Insurance ContractFormation of Insurance Contract - Life, Fire, Marine and Motor Insurance Contracts - Principles of Insurance: Utmost Good Faith, Indemnity, Insurable Interest -Micro Insurance in India.
Unit 4 Insurance ProductsClassification of Insurance -Life, Non-Life (general), Health, Pension, Social Security and Retirement Benefits - Insurance Products
Unit 5 Legal Framework of insuranceActuarial insurance in India- Modelling and Forecasting in Insurance management - Life insurance procedures - Non-life insurance procedures.Insurance Case Studies.
1 Stephen Diacon A Guide to Insurance Management Palgrave Macmillan2006
2 Gupta P.K Insurance and Risk Management Himalya PublishingHouse2006
3 Nalini Prava Tripathy &Prabir Pal Insurance Theory and PracticePHI 2005
4 Mishra M.N Principles and Practices of Insurance S. Chand and Co 2004
5 Panda G.S Principles and Practices of Insurance Kalyani Publications 2004
6 Scott E. Harrington Gregory R. Niehaus Risk Management &Insurance Tata McGraw-
7 Arthur C. and C. William Jr Risk Management and Insurance Tata McGraw-Hill 2001
335 INFRASTRUCTURE MANAGEMENT
Unit 1 Introduction to infrastructure managementOverview of infrastructure needs – National & Gobal. Indian economy- Infrastructure policies -Program and project development - Growing energy needs- Infrastructure economics
U nit 2 Marketing and ISMarketing of infrastructure services - Strategy and competition for infrastructure - Integrated infrastructure management system - Information system for infrastructure management.
Unit 3Infrastructure project managementFinancing infrastructure developments - Advanced project management - Project evaluation.
Unit 4 Legal aspects of infrastructure managementRegulatory issues in infrastructure management - Environmental policies - Urban governance
Unit 5 Other issues in infrastructure managementRural infrastructure management - Technology change management in infrastructure sectors- Case studies and live projects
1. Indian infrastructure report by IDFC, IIMA, IITK”, 2008.
2. “Measuring and improving infrastructure policy”, National academy press Wash
3. Grigg, Nail, “Infrastructure Engineering and management”, John Wiley, 1998.
336 EVENT MANAGEMENTUnit 1 IntroductionNeed for events, Types of events, Structureevents - Event Process – Brief, Concept, Budgets,Schedule of items - Nature and scope of event management - C’s of events designing and interaction - Strategic market planning - Development of market plans for events.
Unit 2 Elements of eventsInfrastructure - Target audience – Organizers - Venue, Media and activities
Unit 3 Media coverage of eventsThemes, Beneficiary, Creative and People - Concept of markets in events - Segmentation and targeting of the market- Positioning.
Unit 4Implications of EventsThe implications of special events - Social and Community Implications of Events - Economic Implications of Events - Concept of event property event as a product - Methods of pricing events and promotion
Unit 5 ExhibitionsExhibition, Reasons for Exhibit at an Exhibition, common reasons, Economic Impact of Exhibitions, cost effective way of exhibiting, ways to build a dream team, steps to create the great indoors, Functions of management in events, Evaluation of event performance, Measuring performance and correcting deviations. Case Studies
1. Guar S.S and Saggere S.V, “ Event marketing management”,
2. Avrich Barry,” Event and entertainment”, Mc millan
3. Kotler, “ Marketing management”, PHI
401 BUSINESS POLICY AND STRATEGIC MANAGEMENT
UNIT I Introduction to SM process: Mission, vision, objectives, strategy - Need and challenges for SM model - Learning org, Role of BOD, &Top mgmt. - SR of strategic decision making - SM- the 5 concepts - Benefits of strategic approach - Factors shaping a company’s strategy
UNIT II Opportunity& threat analysis and Strength and weakness analysis:Analysis of societal environment - Scanning the external environment, strategic myopia - Industry analysis, porters 5 forces model driving industry competition, forecasting. Strength and weakness analysis :- Org. analysis- Value chain analysis -Strategic audit - Scanning functional resources - Identifying company’s strength and weakness - Identifying company’s competencies and capabilities - How strong is the company’s competitive position?
UNIT III Business strategy:Situation analysis using SWOT tool, strategic gap identification - Generating alternative strategies using TOWS matrix - Competitive strategies, co-operative strategies - Merger and acquisition strategies - Vertical integration strategy - Using offensive strategies to secure competitive advantage
UNIT IV Corporate and functional strategy:Directional growth strategy, merger and acquisitions, portfolio analysis - Core competencies, outsourcing, marketing, financial, operation, R&D, purchasing, logistics, HRM and info system strategies, strategic choice and developing policies
UNIT V Strategy Implementation and Evaluation and control:Developing program, budgeting procedure -Stages of corporate development, types of org structure -Staffing, culture and mgt to implement the strategy. Evaluation and control:- Measuring performance, problem in measuring it - Control and strategic audit
1. Michael A.Hitt Robert E.Hoskisson R.Duane Ireland, Management of Strategy Concepts and Cases, Cengage Learning , 20072. Azhar Kazmi , Business Policy and Strategic Management , Tata McGraw – Hill Publishing, 20023. Charles W.L.Hill Gareth R.Jones, Strategic Management, Biztantra An Imprint of Dremtech20044. John A Pearce Richard B Robinson, Strategic Management, Tata McGraw – Hill Publishing20055. Robert A.Pitts David Lei, Strategic Management, Cengage Learing, 20066. Francis Cherunilam, Strategic Management, Himalaya Publishing House, 19987. Arthur A Thompson A J Strickland John E Gample Arun K Jain, Crafting and Executing Strategy Concepts and Cases, Tata McGraw – Hill Publishing, 2006
402 INTERNATIONAL BUSINESS
UNIT I INTRODUCTION
Definition - Nature and characteristics of International Business - Forms of international business - International trade – exports and imports – FDI - Economic Theories - International marketing
UNIT II INTERNATIONAL BUSINESS ENVIRONMENT
Globalization of business - Economic, political and cultural environment of international business - WTO – Structure, features and functions - Trade Liberalizations
UNIT III MULTINATIONAL CORPORATIONS
Features of MNCs, - Classification of MNCs, - Role of MNCs in developing countries - Drawbacks of Multinational Corporations- Conflict in MNCs - Role of MNCs in developing countries
UNIT IV TRADE BLOCKS ANDINTERNATIONAL FINANCIAL MARKET NASDAC
Regional Trade Blocks - Types of Regional Groupings - Inter-regional trade among regional groups. EXIM Banking - Exchange Rate Mechanism - Foreign exchange market - Export Credit Guarantee (ECGC)
UNIT V EXPORT PROCEDURE AND DOCUMENTATION
Steps in export procedure - Documents – Pre-shipment document - Documents related to goods - Certificate related to shipments - Documents related to payment - Documents related to inspection - Documents related to excisable goods - Conflict and Negotiation in IB
1. Francis Cherunilam, International Business Text and Cases, Prentice Hall Publishing,20072. Michael R. Czinkota Ilkka A.Ronkainen ,Michael H.Moffett, International BusinessSeventh Edition Cengage Publishing, 2005.3. Charles W L Hill, Arun Kumar Jain, International Business , 20054. K Aswathappa, International Business, Second Edition, Tata McGraw- Hill Publishing, 20065. Justin Paul, International Business , Prentice Hall Publishing, 2007.6. Shekar , International Business, Geodiscoveries w/CD, Wiley India, 2007
403MAIN PROJECT WORK