You logo Here You logo Here 16:9 , HD True Voice VidBrid VCL2010 (Q2) 04.01.2010 **** CONFIDENTIAL INFORMATION **** 1 Automated VidBrid 1 st impression maters ! You Tube & vSEO 1/3 of all searches 1 st page results Social networking vSHOC is white label (embedded) Distribution Increase ROI User’s behavior Integration Increase conversion (leads & calls) by 70% vSHOC Inventory widget for CRM, ILM and “share” Reporting Users’ behavior and views Scalability 6 hrs turn around 100% availability
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59% of on-line shoppers watch video, 15% actually made a purchase after watching the video. [The Kinsley group]
63% of car buyers who watched video reported that it influenced their decision to visit the dealership. [Cars.com]
20% more clicks on detail page of car listings with video. [Autotrader.com]
70% more leads & more calls from car buyers who could watch video on the index and detail pages
[A/B testing of 5 stores, 10,000 visitors. Visitors were presented with identical inventory and pricing. Leads and calls from the group that was presented with video icon was 70% higher than the control group]
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Why vSEO ?
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110 million unique visitors (2nd only to Google, more than Yahoo & Bing combined)
1/3 of all Goggles’ search are conducted on You Tube.
1st page Because of the “Blended Search” concept, listings with video are 450x more likely to appear on first page. [Jupiter Research]
Digital Presence increase your SEO value substantially by posting 100’s of clips that are linked back to the Dealer’s web site.
Direct leads people of all ages search for cars on YouTube (Year + make + model).
If You Tube was a country, it’ll be the 3rd largest in the world – behind China and India only.
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Why Social ?
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68% of internet users have used social media (more than email!)
78% of users trust friends recommendations
(only 14% trust advertisements )
Facebook …..• More than 5 billion minutes are spent
on Facebook every day.
• More than 1.5 million pieces of content are shared on Facebook daily.
• Over 100 million people joined Facebook in 9 months.
If Facebook was a country, it’ll be the 4th largest in the world – ahead of the combined population of the USA & Europe combined.
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Why SiSTeR ?
1. 1st impression (16:9, VidBrid)
2. Digital presence (the largest network)
3. FreeDOM (no longer limited to the domain)
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Best video production
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16:9 “wide screen” is standard format on TV and the web (4:3 is just old news …)
TrueVoice – The vehicle’s specification and most important features –benefits are described in real human voice.
Variable production Variable description & music for every vehicle style.
Customized templates
Branding– the dealer’s look-N-feel, contact information and unique messaging are integrated into the video .
No more “One size fits all” … No more “Just a slide slow”