2009 Workout Team Brochure

Innovations and Creative Solutions

for Today’s Real Estate Market

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serving builders - developers - lenders

Our Workout Team

Today’s challenging times are possibly the most fierce that we have

experienced in nearly 75 years. With a commitment to finding

solutions, Stirling Sotheby’s International Realty has brought

together a diverse and talented team of professionals with a

single focus of supporting builders, developers, and lending

institutions. We have found that many projects that were

started in 2005 to 2007 are experiencing some form

of challenge or distress and are in need of workout

support. Stirling Sotheby’s International Realty’s

Workout Team includes housing development experts at

both the regional and national level, vacation and resort

experts, land use and entitlement experts, community

management experts, on-site New Home sales force,

Worldwide Auction Realty Services, property management

services, public relations and creative marketing support.

supporting

builders, developers, & lending institutions

Innovations & Solutions

Today’s global recession has heavily impacted our US real estate

and financial markets. Not only are we experiencing declining

property values and new home sales, but also today’s consumers

have rallied to the sideline and are waiting for a positive

signal that it is okay to purchase real estate once again.

The tools and resources we have successfully used in

the past to market projects have become virtually

ineffective. With our eye on the unique challenges facing

builders, developers, and lenders, Stirling Sotheby’s

International Realty has developed new marketing

innovations and solution-driven strategies designed to

attract and stimulate property buyers worldwide. Many

of these tools and resources are exclusive to Stirling

Sotheby’s International Realty.

Creating new initiatives that will

stimulate today’s real estate market

Solutions for Non-performing Assets

supporting

lenders, serviCers, and outsourCers

This is a historic moment in time for banks and financial institutions.

It is a time for decisive and focused action. Today the challenge

facing lenders, servicers, and outsourcers is a tidal wave of non-

performing residential projects, office buildings, commercial

developments, and undeveloped land holdings that may prove

to be much more difficult and costly to manage than the

residential workout currently under way.

To assist its clients to meet this challenge, Stirling

Sotheby’s International Realty has brought together a

diverse and talented team of professionals who have the

expertise to analyze non-performing assets and bring

together innovations and solutions that will not only

assist in liquidating, but more importantly maximizing

the asset’s overall potential.

The team’s management services have been successfully

deployed in assignments ranging from a few REO and

short sale properties to cases involving hundreds of units

as well as repositioning undeveloped properties to achieve

their highest and best use.

Our Brand

global reaCh and visibility

Today we live and work in a global environment where commerce

has no boundaries. Business transactions and communication

take place at lightening speed. As worldwide markets sink into

recession, trust and confidence with whom we are working

with becomes vitally more important than ever before.

Individuals and businesses want to know that they are

dealing with reputable companies with high integrity and

a commitment to service. This is where a company’s

brand becomes critically important.

Stirling Sotheby’s International Realty is associated

with one of the most recognized brands in the world,

a brand that is synonymous with unique properties,

global outreach, and quality service.

Innovation & Messaging Services

customwebsites

interactiveeflyers

webinars projectbranding

strategicmarketing

graphicdesign

blogs

brokeroutreach

directmail

In today’s global market, how we reach and communicate with

the consumer has forever changed. In years past, builders and

developers had access to substantial marketing dollars, most of

which was invested in print advertising, elaborate brochures,

and lavish marketing events. In today’s market environment,

we no longer have enormous marketing budgets to work

with and there is a need to do more with less.

In order to maximize a project’s marketability,

Stirling Sotheby’s International Realty has formed its

own stand-alone advertising group, Innovation and

Messaging Services (IMS). This group of highly talented

professionals has the ability to create high impact,

cost effective marketing strategies with global reach.

With Generation X and Y being over 60% of today’s

market, old practices are no longer effective and have

been replaced with creative messaging.

a new FoCus For reaChing a global market

TV

publicrelations

ims

World Marketing Center

Stirling Sotheby’s International Realty has created a one-of-a-

kind $4.5 million World Marketing Center specifically designed

to globally unite buyers and sellers. In today’s real estate

market we can no longer rely on finding qualified buyers

in our immediate market area so we must expand our

search regionally, nationally, and internationally.

Stirling Sotheby’s International Realty World

Marketing Center provides a global platform for

today’s savvy developer who desires to successfully

stand out from competing projects.

Our World Marketing Center services include New

Home marketing and sales, exclusive builder alliances,

commercial marketing and sales, and Tel-Net global

outreach through a dedicated team of professionals.

globally uniting buyers & sellers

WO R L DW I D E A U C T I O N

an alternative to

traditional marketing and sales

Today’s real estate purchasers have positioned themselves on

the sideline waiting for a clear signal that the market has

bottomed out and now is the time to buy. Even well executed,

traditional marketing plans have only generated limited

sales activity, mainly due to buyer’s lack of urgency.

An alternative to waiting and maintaining ongoing

holding costs is to conduct a Worldwide Auction. A well-

facilitated Worldwide Auction will attract hundreds of

prospects and place them in a competitive environment

that generally will bring forth realistic market prices

followed by property closings within approximately 30

days of sale.

The alternative for waiting and hoping for a better market

is a Worldwide Auction.

Worldwide AuctionR E A L T Y S E R V I C E S

Worldwide Auction Services

Stirling Sotheby’s International Realty’s New Home Group

provides Florida builders and developers with exclusive on-site

marketing and sales support.

In today’s challenging and competitive marketplace, having

the right team on site has never been more critical than

it is right now. Combining highly trained New Home

professionals and experienced leadership with solution

driven marketing strategies will ensure maximum

exposure and desired sales results for your projects.

Stirling Sotheby’s International Realty’s New Home

Group works closely with the World Marketing

Center, Worldwide Auction Services Team, and

Innovation and Messaging Services Group to achieve

their clients’ desired goals.

an innovative approaCh to new home sales

New Homes

Commercial

Stirling Sotheby’s International Realty, while being most noted

for representing some of Florida’s finest residential properties, has

also built an impressive reputation for successfully marketing,

selling, and leasing high quality office buildings, retail

centers, industrial buildings, mixed-use developments, and

development sites. Today Stirling Sotheby’s International

Realty’s exclusive referral network includes multiple

countries around the world, states across the US

and the entire state of Florida. Stirling Sotheby’s

International Realty Commercial Group has become a

very important division within the company and actively

supports all company initiatives. Whether we are

marketing stand alone projects or worldwide auctions,

Stirling Sotheby’s International Realty Commercial team

is playing an important part of the company’s success.

a global approaCh to marketing and selling CommerCial properties

Rental Lifestyles

exClusive leasing and management strategies

With today’s market volatility, a variety of strategies may need to

be implemented in order to maximize and preserve a property’s

value. Traditional marketing strategies may include on-site

sales campaigns and worldwide auctions.

Stirling Sotheby’s International Realty has added a third

component – Rental Lifestyles – which can operate

independently or in conjunction with other forms of

marketing.

Rental Lifestyles offers its clients interim and long term

white glove, five-star leasing and management service.

Stir l ingSIR.comWorkout Team

Jon & Lori ChippsDirectors of Worldwide Auction Realty Services

Angie MilanDirector of Innovation &

Messaging Services

Jay Heckendorn-TelendaDirector of REO &Special Workouts

Roger SoderstromFounder/Owner

Bill Graham

Sr. Business Consultant

Troy FletcherSr. Business Consultant

Charles CookSr. Business Consultant

John KurtzGlobal Sales

Peter VoigtDirector of Rental Lifestyles

Jim CooperLand & Entitlement Specialist

Joyce MarshSr. Business Development

Consultant Unique Properties

John HaleyDevelopment &

Investment Specialist

Pamela D’AmelioInvestment & UniqueProperty Specialist

StirlingSIR.com