2009 Transition Dynamics Enterprises, Inc. Used with permission. What You Need to Know about the Green Economy Add your name here.

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

What You Need to What You Need to Know about the Know about the Green EconomyGreen Economy

Add your name hereAdd your name here

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

What Is the Green Economy?What Is the Green Economy?

The The green economygreen economy refers to economic refers to economic

activity that improves activity that improves the environment in the environment in

some way.some way.

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

What Are Green Jobs?What Are Green Jobs?

GGreen jobsreen jobs are those are those thatthat improve the improve the

environment in some environment in some way.way.

Some will have a Some will have a DIRECTDIRECT impact impact

Others will have an Others will have an INDIRECTINDIRECT impact impact

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Improving the Environment - Improving the Environment - Reduce Emissions Reduce Emissions

Move away from carbon- Move away from carbon- based fuel toward clean, based fuel toward clean, renewable energy renewable energy

Use less energy through Use less energy through conservation and energy conservation and energy efficiency efficiency

Reduce pollutionReduce pollution

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Improving the Environment – Improving the Environment – Reduce WasteReduce Waste

Reduce, recycle, and Reduce, recycle, and reuse wastereuse waste IndustrialIndustrial ConsumerConsumer Biomass/AgriculturalBiomass/Agricultural

Decrease use of Decrease use of hazardous wastehazardous waste

Create power from wasteCreate power from waste

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Improving the Environment – Improving the Environment – Restore NatureRestore Nature

Conserve and protect Conserve and protect natural resourcesnatural resources WaterWater ForestsForests Fish and wildlifeFish and wildlife

Promote biodiversityPromote biodiversity Restore ecosystemsRestore ecosystems Remediate landRemediate land

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Other Important Goals: Other Important Goals: Triple Bottom LineTriple Bottom Line

Organizations track Organizations track their impact in three their impact in three ways:ways: Profit (financial)Profit (financial) Planet (environment)Planet (environment) People (community)People (community)

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Other Important Goals: Other Important Goals: SustainabilitySustainability

““Development that meets the needs of the present without Development that meets the needs of the present without compromising the ability of future generations to meet their compromising the ability of future generations to meet their own needs.” own needs.” — — UN Conference, Report of the Brundtland Commission, “Our UN Conference, Report of the Brundtland Commission, “Our

Common Future,” 1987Common Future,” 1987

Sustainable development is ”a dynamic process which Sustainable development is ”a dynamic process which enables all people to realize their potential and improve enables all people to realize their potential and improve their quality of life in ways that simultaneously protect and their quality of life in ways that simultaneously protect and enhance the Earth’s life support systems.” enhance the Earth’s life support systems.” — — Forum for the FutureForum for the Future

"In every deliberation, we must consider the impact on the "In every deliberation, we must consider the impact on the seventh generation... even if it requires having skin as thick seventh generation... even if it requires having skin as thick as the bark of a pine."as the bark of a pine."——Great Law of the IroquoisGreat Law of the Iroquois

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Other Important Goals: Other Important Goals: CleanCleanProducts, services, and processes that Products, services, and processes that

fall in a number of different industry fall in a number of different industry sectors that: sectors that:

Provide superior performance at Provide superior performance at lower costslower costs

Greatly reducing or eliminating Greatly reducing or eliminating negative ecological impactnegative ecological impact

Improving the productive and Improving the productive and responsible use of natural resourcesresponsible use of natural resources

www.cleantech.com/about

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Where Are the Where Are the Green…Clean…SustainableGreen…Clean…Sustainable

Jobs? Jobs?

(c) 2009 Transition Dynamics (c) 2009 Transition Dynamics Enterprises, Inc. Used with Enterprises, Inc. Used with

permissionpermission

Green Industries andGreen Industries and SectorsSectors

2009 Transition Dynamics Enterprises, Inc. Used with permission.

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Kinds of Jobs Available in the Green Economy

Trades – green Trades – green collar jobscollar jobs

Technical/scientific Technical/scientific Non-technical Non-technical

professionalsprofessionals Entry levelEntry level

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Natural EnvironmentNatural Environment

Environmental ScienceEnvironmental Science – includes basic science from biology and ecology to chemistry and earth sciences.

Natural Resource MgmtNatural Resource Mgmt includes resources we depend on including air, water, land, forests, fish and wildlife.

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Power Infrastructure / Smart GridPower Infrastructure / Smart Grid

Power GenerationPower Generation – renewable, clean energy

TransmissionTransmission – move electricity from one region to another

DistributionDistribution – distributing electricity to end users

Consumption MgmtConsumption Mgmt – real time assessment of power usage

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Information TechnologyInformation Technology

Computer technologyComputer technology Hardware Data centers Network systems Software Internet

Communications Communications technologytechnology

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Built EnvironmentBuilt Environment

Buildings Buildings for all uses – residential, industrial, commercial, and institutions – from design and construction to operation and retrofitting

Transportation Transportation – the infrastructure required for all transportation systems including automobiles, rail, ports, air, freight

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Manufacturing CycleManufacturing Cycle

Extracting raw Extracting raw materialsmaterials

Processing materialsProcessing materials Supply chainSupply chain Manufacturing processManufacturing process DistributionDistribution WasteWaste

Cradle to cradleCradle to cradle

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Creating DemandCreating Demand

Shaping the Green Shaping the Green EconomyEconomy – law, finance, policy, regulation, certification

Educating, Inspiring, Educating, Inspiring, Motivating, and PersuadingMotivating, and Persuading – moving others to take greener actions

ServicesServices – using green products and locations to provide green services and experiences to customers/businesses

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Where Are Jobs in Your Area?

Regional AssetsRegional Assets Natural resourcesNatural resources Historical industriesHistorical industries Human resourcesHuman resources Green/sustainable Green/sustainable

initiativesinitiatives

Industry StatusIndustry Status R & D?R & D? Emerging?Emerging? Established?Established?

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Green Jobs Can Be Found In:

Start ups Private companies Large cap companies All levels of government Non profits Educational institutions NGO – Non-governmental

organizations

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

What You Need to Know

We are in the first couple of We are in the first couple of years of a major economic years of a major economic transformationtransformation

Stimulus money will be Stimulus money will be distributed over next five distributed over next five years…with more going to years…with more going to green green

New opportunities, new New opportunities, new industries will unfoldindustries will unfold

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

If You’d Like More Information

www.GreenCareerCentral.comwww.GreenCareerCentral.comGreen Careers For DummiesGreen Careers For Dummies by by Carol McClelland, PhDCarol McClelland, PhD

2009 Transition Dynamics Enterprises, Inc. Used with permission.2009 Transition Dynamics Enterprises, Inc. Used with permission.

Questions?

Next Steps