2009 perception, associations and visual communication

Terms(know these)

Form (the physical appearance of a work of art.)

Content (What a work of art is about; its subject matter)

Contextual SeeingOur perceptual systems are like operating systems which organize data for efficient

computation and navigation

Gestalt “meaningful whole” (developed by Max Wertheimer)

Seeing Contextually!

Cornsweet Illusion

Color Contrast (simultaneous contrast)

Color Extension/Assimilation

Mystery dots?

Studies by Alfred L. Yarbus illustrate the impact of the viewer’s state of mind in eye tracking experiments

Leonardo: The Role of Formal Art Training on Perception and Aesthetic Judgment of Art Compositions

C.F. Nodine,P.J. Locher,E.A. Krupinski

“the connecting tissue of in-between areas” -Arnheim

Mona Lisa’s Smile & misc. (fun) visual phenomena

(Mona Lisa by Leonardo da Vinci)

Margaret Livingston

Which side is calm; which side is angry?

Associations and Visual Communication

Emotional and Symbolic use of Color

Alice in Wonderland,

• http://www.youtube.com/watch?v=hXWjKZ9ER_o&feature=related