2009 Jul 22 Social Media Branding Pow

Web 2.0 Tips Insights and Goals. July 22,2009

Presented by: Stephanie M. Davis to Beacon Hill InstituteFounder: Patriot Games MediaProgram Host, Broadcast Partner, Board Member: RFCRadioBlogger (Massachusetts Matters)

How To Attract Attention

A Question For The AgesSeeing and being seenHearing and being heardKnowing and being knownGetting your message outPast solutions included:

Disintermediation

• Disintermediation is the removal of intermediaries from a process, supply chain or market. (http://moneyterms.co.uk)

• Supplier• Manufacturer• Wholesaler• Retailer• Buyer

Patriot Games Media Overview

• For-profit corp.• Patriot Games

Radio• Interviews• Massachusetts

Matters• News & Comment

My Web 2.0 Objectives

• See and be seen• Hear and be heard• Know and be known• Drive a/the news cycle• Fill a niche, solve a problem• ADD VALUE!!!!!

RFC Radio Overview

• January 2009• Center-right NPR• “Live 365” platform• IPhone accessible• 35 hosts;3 tech

support staff• Live format coming

Conservative Web 2.0 Case Study

• GOALS• Local, state based news reporting• Reporting, reporting,reporting, investigation• Funding Funding Funding• Examples: Michael Brodkorb – Minnesota

Democrats Exposed. Brian Maloney – Radio Equalizer. Jim Hoft – Gateway Pundit.

• Handouts: Accuracy in Media

Closing Thoughts

• Strategy comes before tools in the quest to be noticed.

• Pick 2-3 tools (Youtube,Facebook,Twitter) and work them into your marketing strategy.

• Conservative Web 2.0 needs $$$ (profit and non-profit) to do investigative reporting and news. Opinions alone are valueless.