Team Yellow 2.009 Final Presentation Team Yellow December 10, 2007
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Team Yellow
2.009 Final Presentation Team Yellow
December 10, 2007
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Conservation
Average shower 20-50 gallons
intelliShower Savings 2.5 gallons/shower 300 kWh/year
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The User Experience Flow automatically cut
by 50% when soap or shampoo removed
Features:
Easily installable in any home shower Low-power analog electronic control system Safe, integrated waterproof packaging Conveniently rechargeable in 6 hrs
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Product Demonstration
Design Features
Laser Light Sensors
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Design Features
Servo-Motor, Valve, and Housing
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valve
servo
showerhead
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Design Features
High Flow Manual Button
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Design Features
Low Battery Indicator
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Market Analysis • Target Market
– 10MM Environmentally conscious US homeowners – Growth rate >15%1 – Sell 70,000 units in 3 yrs.
• Marketing Strategy – Sell through retail locations (Sharper Image, etc.) – Reliance on customer trials, demonstrations, and testimonials
• Potential future sales in Europe
Note: (1) Value obtained from hybrid car sales growth. Assume similar target market.
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Financials • Initial Retail Price: $200 • Initial Manufacturing Cost: $88
$0
$50
$100
$150
$200
$250
1 2 3 4 5 6 7 8 9 10 11 12Quarter
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Acknowledgements § Prof. Wallace and our lab instructors, Professor
Magee and Professor Sclavounos § Professor Leeb § Ben Powers and Lydia Volaitis § 2.009 teaching assistants § 2.009 technical staff § Janet Liberman and Z Corporation § All of our brave shower testers!
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Questions?
Cost Breakdown
Servo Motor: $12
Sensors: $20
Electronic Components: $3.50
Raw Materials: $2.50
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