Lighter Side of the Great Outdoors CAPTIVA 2009 Product Training
Lighter Side of the Great Outdoors
CAPTIVA
2009 Product Training
Lighter Side of the Great Outdoors
CAPTIVATargeted Customer
Working family Gen X’er that wants a clean, hip look in a trailer. Eye-appeal, toys, gadgets things to show off are as important as functionality. And they appreciate quality and expect it. The trailer will be used primarily on weekends and annual vacations. They own a medium to large SUV or 1/2-ton pickup. They want the most trailer for the weight constraints of their current vehicle.
Targeted Competition
Rockwood-SignatureOutback-Keystone RVTango-Pacific CoachworksSalem LE-Forest River
Lighter Side of the Great Outdoors
CAPTIVA
• Single slide out
• Large bath
• Base weight – 4074 lbs.
242 RBQS
Lighter Side of the Great Outdoors
CAPTIVA
• Single slide out
• Rear kitchen
• Wardrobe cabinet
• Base weight – 4174 lbs.
265 RKS
Lighter Side of the Great Outdoors
CAPTIVA
• Rear lounge
• Large windows
• L Shaped sofa in place rear chairs
• Base weight – 5135 lbs.
280 RLS
Lighter Side of the Great Outdoors
CAPTIVA
• Spacious bunkhouse model with private area for the kids.• Large slideout with sofa and dinette• Base weight – 5522 lbs.
281 DSB
Lighter Side of the Great Outdoors
CAPTIVA
• Large slide out with sofa and dinette
• Front kitchen
• Loads of counter space and kitchen storage
• Skylight in kitchen
• Base weight – 4987 lbs.
288 FKS
Lighter Side of the Great Outdoors
CAPTIVA
• U shaped dinette
• Bunk bed upper and full size lower bed
• Stow N go door option
• Dual entry doors
• Base weight – 4890 lbs.
290 BHS
Lighter Side of the Great Outdoors
CAPTIVA
• Quad bunk beds
• U shaped dinette
• Stow N Go door option available
• Base weight – 5190 lbs.
291 QBS
Lighter Side of the Great Outdoors
CAPTIVA
• Rear kitchen with lots of counter space
• Large windows- Lots of living area
• Base weight – 5222 lbs.
295 RKS
Lighter Side of the Great Outdoors
CAPTIVAHot Selling Features
1. Powder Coated I-beam frame
2. 5-Layer laminated sidewall construction
3. 5-Layer crowned roof construction
4. Exclusive “Even Cool” air conditioning
system
5. 5-Layer laminated floor construction
CAPTIVA
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Powder Coated I-Beam FrameBenefit: The frame is a rolled steel I-Beam that boasts durability and strength. Full width outriggers give support to the outer edge of the floor and sidewall. The frame, steps, and axles are powder coated for rust resistance.
Lighter Side of the Great Outdoors
CAPTIVASidewalls5-Layer Laminated Construction
1. Slick fiberglass exterior skin2. Substrate panel3. Rigid foam insulation4. Interior décor wallboard5. Welded aluminum framing
1.2.5. 3.4.
R-Value = R-7
Lighter Side of the Great Outdoors
CAPTIVARoof5-Layer construction
1. Interior ceiling board2. Fiberglass insulation3. Aluminum rafters - Crowned for controlled water run off4. 3/8” roof decking5. One piece rubber roof covering
1.
2. 5.
3.
4.
R-Value = 11.0
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Exclusive Even Cool™ Air Conditioning System
Benefit: Radiused corners in the duct ensure maximum, consistent airflow to the A/C ducts.
Lighter Side of the Great Outdoors
CAPTIVAFloor5-Layer Laminated Construction
1. Fluted Polypropylene; Fully enclosed and heated underbelly
2. 1-1/2” Welded aluminum framing3. High compression foam insulation4. 1/4” floor decking 5. Linoleum
1.2.
5.
3.4.
R-Value = 11.0
Lighter Side of the Great Outdoors
CAPTIVAHot Selling Features
1. Aluminum framed walls, floors, and roof.
2. Dual entry doors (some models)
3. LP quick connect
4. Entry steps attached to floor and frame
5. Safety glass
6. Enclosed underbelly
CAPTIVA
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Aircraft grade aluminum framing
Benefit: The walls, floor, and roof make the Captiva a strong but light travel trailer. The entire product line may be towed by most of today’s ½ ton trucks.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Dual entry doors (some models)
Benefit: No need to go through the entire coach to reach the bathroom. Rear door enters bathroom for easy access. All are radiused doors.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: External LP quick connect
Benefit: It’s easy to hook up the BBQ or lantern with the external LP connect. No need for small propane bottles.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Secure entry steps
Benefit: All entry steps are secured to the frame and the floor. This gives solid support when making those trips inside and outside to load for a trip.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Dark Tinted Safety Glass Windows
Benefit: Automotive type safety glass is designed to stay in tact when compromised, rather than scattering glass shards inside the coach.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Enclosed underbelly
Benefit: A enclosed and heated underbelly extends the camping season into the cooler weather with less worry about frozen holding tanks.
Lighter Side of the Great Outdoors
CAPTIVAHot Selling Features
1. Hide a bed sofa with air mattress and
storage drawer below
2. Theater package (option)
3. One of a kind interior appeal
CAPTIVA
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Sleep Easy Package (option)
Benefit: A hide a bed sofa with an air mattress and a pillow top mattress ensures a comfortable night’s sleep. Air mattress stows away in sofa drawer.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Theater Package (option)
Benefit: 19” LCD TV with surround sound and AM/FM/CD/DVD player. Remove TV from the wall and mount on the coach exterior under the awning
Exterior wall bracket
Lighter Side of the Great Outdoors
CAPTIVA
Feature: One of a kind interior appeal
Benefit: The rich looking interior will appeal to most all. All linoleumflooring, thermofoil cabinetry and counters make cleanup a breeze. Spend more time camping and less time cleaning.
Lighter Side of the Great Outdoors
CAPTIVAHot Selling Features
1. Large sink with high spout faucet
2. A chef’s kitchen (microwave, range with oven and refrigerator)
3. Kitchen bins/Silverware drawer
4. U- shaped dinette
5. Storage, storage, and more storage…
CAPTIVA
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Large stainless sink with high spout faucet
Benefit: The double basin sink is perfect for food preparation and cleanup. The tall faucet sprayer allows you to fill tall pots and wash down bulky items that ordinary faucets just can’t get to.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: A Chef’s Kitchen
Benefit: A 3 burner high output range, oven, refrigerator, and microwave oven will make preparing any meal a breeze. The pantry storage with drawers has more space than most in this class.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Storage bins/Silverware drawer
Benefit: The entire storage bin can be removed and taken directly to the picnic table. This cuts down on repeat trips to the table. Stows away on their drawer rail. Silverware drawer keeps the utinsils organized. Drawer guides make the drawer open and close smoothly. White cabinetry no longer offered.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: U shaped dinette (select floor plans)
Benefit: This dinette give you plenty of room for all at meal time. Converts to a bed when additional sleeping capacity is needed.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Storage, Storage and More Storage…
Benefit: There is a huge amount of storage area for all of your kitchen pantry needs.
Lighter Side of the Great Outdoors
CAPTIVAHot Selling Features
1. Low point water drain
2. 6 gallon water heater
3. Rotocast seamless holding tanks
4. Auxiliary LP quick connect
CAPTIVA
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Below floor low point water drains
Benefit: Low point water drains make it easy to winterize and drain water system. Note: color coded water lines
Lighter Side of the Great Outdoors
CAPTIVA
Feature: 6-Gallon Gas/Electric EI Water Heater
Benefit: There will be plenty of hot water for all of your needs with a 6 gallon EI water heater.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Rotocast seamless holding tanks
Benefit: Rotocast tanks contain no seams or welds. This makes it less likely to leak as most leaks are always at the welds.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Auxiliary LP Quick Connect
Benefit: Just hook up your grill to the quick connect LP and you’re ready to cook your favorite meal. There’s no need to look for extra propane bottles.
Lighter Side of the Great Outdoors
CAPTIVAHot Selling Features
1. Queen bed with pillow top mattress (Sleep Easy Pkg)
2. Bunk beds galore
3. Storage, storage and more storage…
4. Bathroom
CAPTIVA
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Queen Bed with 320 coil Pillow Top Mattress (option)Benefit: This is a pillow top mattress just like you see in homes. Much more comfortable than a typical foam mattress or flimsy spring mattress.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Bunk BedsBenefit: When sleeping capacity is needed, Captiva delivers. Three floor plans offer bunk beds. There’s one for your needs.
Quad Bunks Bunk up double downDouble Bunks
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Storage, Storage and More Storage…
Benefit: In addition to the closet and cabinet storage, the bed lifts up to store the bulky items.
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Marine Toilet With Foot Pedal Flush
Benefit: The marine toilet has a sturdy feel . The foot pedal makes for a sanitary hands free flush. Thermofoil counter, nickel faucet, and cabinet gives it that residential feel.
Lighter Side of the Great Outdoors
CAPTIVAHot Selling Features
1. Hitch light
2. Standard LP leak alarm, fire extinguisher, smoke detector and carbon monoxide detector
3. Dark tinted safety glass windows
CAPTIVA
Lighter Side of the Great Outdoors
CAPTIVA
Feature: Hitch Light
Benefit: Located on the front of the coach. This light brightly illuminates the hitch area. No need to grab a flashlight to walk around your coach in the evening.
Lighter Side of the Great Outdoors
CAPTIVAEvery Captiva has the following for your protection:
LP Leak Alarm: Alerts you if there is an LP gas leak in the coach.
Fire Extinguisher: ABC rated in the event of fire.
Smoke Detector: Alerts you to smoke from a fire.
Carbon Monoxide Detector: Alerts you to the presence of odorless carbon monoxide gas.
Lighter Side of the Great Outdoors
CAPTIVAEasy Walk Around
1. Powder coated I-Beam frame2. 5 layer laminated sidewall3. 5 layer laminated floor4. 5 layer crowned roof5. Evencool 13500 BTU A/C6. Quick connect LP7. Dual entry doors8. Breathable graphics
9. Pass thru storage (most models)10. Bolted and welded steps11. Tinted safety glass12. Heated and enclosed underbelly13. Dual fill LP bottles14. Awning15. 14’’ wheels/radial tires
7
13
2
45
6
11
13
14
13
8
1015 12
77 9
Lighter Side of the Great Outdoors
CAPTIVAEasy Walk Around
Bath Area1. Tub2. Sink3. Marine toilet
Bath Area1. Tub2. Sink3. Marine toilet
Living Area1. Sleeper sofa2. Swivel rockers3. LCD TV4. AM/FM/DVD/CD Player (option)
Galley Area1. Large sink 2. Chef’s kitchen3. Solid surface counter4. U shaped dinette5. Storage
Galley Area1. Large sink 2. Chef’s kitchen3. Solid surface counter4. U shaped dinette5. Storage
Sleeping1. 60x74 Queen bed2. Pillow top mattress3. Wardrobe storage
1-2
3
3
2
1
12-3
4
5
1
2
3-4